Ask the Expert: Addressable TV advertising with Finecast, part of GroupM Nexus, (Part One)

In our ongoing ‘Ask the Expert’ Q&A series, where we dive deep into the world of data and insights shaping today's business and marketing landscape.
In this Q&A interview (Part One), Debbie Oates, Director of Customer Engagement at Experian Marketing Services is joined by Joe Kinchin, Strategic & Commercial Partnership Director at the UK’s leading addressable TV platform, Finecast (part of GroupM Nexus). We explore the dynamic shifts happening in the TV advertising space and how innovative solutions, data and insights, such as Experian Mosaic, play a crucial role in enhancing tailored segments for effective TV advertising.
Experian and Finecast collaborate to enhance marketing campaigns, utilising consumer demographic and behavioural data alongside geo-aggregated insights for precise targeting and heightened ROI for marketers.Visit here to find out more: www.experian.co.uk/business/t...
TIMESTAMPS
00:00 Ask the Expert episode 2 (part 1) introduction
01:43 Shifting landscape in TV advertising
02:50 Defining TV-advertising content
03:50 Benefits for TV consumers
04:30 Privacy and compliance
05:58 Impact on client support
07:04 Wrapping up