Logo Design - How to Improve Your Letterforms

Поделиться
HTML-код
  • Опубликовано: 24 янв 2025

Комментарии • 167

  • @YungPreist
    @YungPreist 5 лет назад +31

    Whats so cool to me is how when you first look at a logo and think hmmm thats pretty solid, and then when you get in there and really start giving it some love and making things more consistent and you compare the two you immediately see the difference, number 3 was definitely the way to go. Thank you so much for this video it reminded me of how important the small details are. Great job!

    • @TheFuturAcademy
      @TheFuturAcademy  5 лет назад +3

      Paul Scott small details add up to a bigger compound effect

  • @fancylogic5285
    @fancylogic5285 5 лет назад +68

    The "e" walkthrough changed my life.

  •  5 лет назад +123

    These videos are brutally helpful. Keep 'em coming! Thanks.

  • @farhadmammadov21
    @farhadmammadov21 4 года назад +1

    Process of correcting was so impressive, but at the end of the video, Chris' creating process of letter "e" was mind-blowing. This guy know what he does man!!!

  • @AlexPresa
    @AlexPresa 5 лет назад +19

    Honestly agree, this channel is soooo helpful, useful and brilliant. I liked the option #3, most well-balanced piece of type in my opinion.

  • @ProfNomis
    @ProfNomis 5 лет назад +4

    Great video. I personally really like these type of videos where you go a bit deeper into the technical stuff. And my favourite is #3, each letterform looks connected to the others and it has a beautiful balance.

  • @ArmandoVazquezvazmoen
    @ArmandoVazquezvazmoen 5 лет назад +7

    The change is brutal. A few minor but very vital improvements.

  • @manpreetkansla1007
    @manpreetkansla1007 5 лет назад +4

    Number 3. it's much more balance than other two. Great Work.

  • @JeezJeezy
    @JeezJeezy 5 лет назад +4

    If you skewed the square at 4:18 it would match the diagonal stroke. So, the horizontal width of the stroke is consistent. And three is best, the elements are more in harmony.

  • @fatherodd7344
    @fatherodd7344 5 лет назад

    YOU AND YOUR TEAM & THE COMMUNITY YOUVE INFLUENCED ARE A GODSEND!!!!!

  • @willpatersondesign
    @willpatersondesign 5 лет назад +9

    Love this video guys x

  • @jwalzer
    @jwalzer 5 лет назад +8

    I like the balance of the terminals in #3

  • @medbouchi
    @medbouchi 5 лет назад +1

    Number 3, feels very balanced and all the contrast of thick and thins have been fixed .

  • @diegocastillo6470
    @diegocastillo6470 4 года назад +2

    What an amazing video, loved the presentation, style, music, wow, really nice pleasurable video

  • @franciscoleyva4378
    @franciscoleyva4378 5 лет назад +1

    Best content ever! Can't wait for the event.

  • @DesignMedium
    @DesignMedium 5 лет назад +1

    Another very informative video. Nice. 👍

  • @platypus85
    @platypus85 5 лет назад +2

    Super stuff, learning something everytime I watch these videos! Love from Norway

  • @mykolaspetrusevicius3711
    @mykolaspetrusevicius3711 5 лет назад +1

    Awesome video!

  • @Dan-lu7vi
    @Dan-lu7vi 5 лет назад +1

    You probably hate these comments, but at 9:35 you can drag the stroke color into the fill box. You don't even have to hold option!

  • @shakunlejohn2238
    @shakunlejohn2238 3 года назад

    Thanks for the "e" walkthrough

  • @philippschumann4556
    @philippschumann4556 5 лет назад +1

    Love how you focus a bit on type design and recommend looking for reputable foundries (a daunting task in and of itself imho), which is super important when doing anything typographic whatsoever. You don't wanna be using a bad typeface, ever 😄 Also if you want to really improve your type designing skills, I think you wont get around drawing whole alphabets. It makes you understand the whole concept and the relationships between letterforms way better than just drawing one word. Great video, much love from Germany! ☺

  • @Artist77osi
    @Artist77osi 4 года назад

    Love the changes, I never thoughts about those while creating letterforms for logo design. thanks lot

  • @hiyduhgg
    @hiyduhgg 5 лет назад +4

    Wow I love this channel so clear and helpful. Also you could try putting a poll on the video so we can vote our choice?

  • @abdullahdesigns00
    @abdullahdesigns00 4 года назад

    You guys are gems

  • @rivagess
    @rivagess 5 лет назад +4

    A guide to typeface and how to use them depending on the context (web, print, subject) would be really helpful.

  • @AnasAhmed-ib1my
    @AnasAhmed-ib1my 5 лет назад +4

    Brutally Brutally Brutally Brutally Helpful!!!!!

  • @saurabht7987
    @saurabht7987 4 года назад +1

    All the time I was thinking, "This is not the way we indian designer think. Than at the end he says namaste. Mr. Chris Do I am in 🙏Namaste.

  • @infographie
    @infographie 2 года назад

    Excellent

  • @DeepakRai-tf8un
    @DeepakRai-tf8un 5 лет назад +2

    Did he said "Namaste" ......... love from INDIA BRO .. both cahnnel are awesome ...

  • @riseagainstfanatic88
    @riseagainstfanatic88 5 лет назад +2

    I like the third the most you really made some great changes there on the "d" and the "e" but I would keep those little courvy elements on the e"s to give it something more unique for the brand.

  • @MalaysiaNewsTV24
    @MalaysiaNewsTV24 5 лет назад +2

    *amazing work*

  • @11Virgo11
    @11Virgo11 4 года назад

    I love your videos. And the background music makes it even better! Thanks you guys are AMAZING creat/ures/ors/

  • @thejahcoop
    @thejahcoop 5 лет назад +1

    Love these videos

  • @munchingorange234
    @munchingorange234 5 лет назад +5

    I like the third one but the D still feels quite funky. It just feels more cartoony and not as mature as the other letters. I think the round in the middle of the D needed some adjusting to make it a bit more sharp and a better curve in the inner circle.

  • @mohamedlabeeb7162
    @mohamedlabeeb7162 5 лет назад +2

    This is awesome stuff ♥️♥️♥️

  • @soejrd24978
    @soejrd24978 5 лет назад +12

    Just a tip for the audio. In this video the audio is heavily compressed, which is typical when you're dealing with vocals or speech, but when you do that in a roomy-sound (room mic.), the audio gets really "pumpy" and brings a lot of "room-artifacts" to the front. Compressing vocals from a condenser mic is fine, but make sure you minimize the room sound.

  • @hamidmarji7677
    @hamidmarji7677 4 года назад

    I liked the option num 3 was such pure

  • @colleenstudio
    @colleenstudio 5 лет назад +1

    love it, THANKS

  • @rehanhayat
    @rehanhayat 4 года назад

    i wonder why this channel has such low subs - Great Work , keep on going (Y)

  • @jonasauernhammer1886
    @jonasauernhammer1886 5 лет назад

    really really strong video

  • @AbdulKarim-dk6vn
    @AbdulKarim-dk6vn 4 года назад +1

    Awesome

  • @MyLivingLife
    @MyLivingLife 5 лет назад +1

    This was an information packed video! Expect nothing less from the Futur team of course. 😍
    I am a little confused about the letter 'd' at 6:16 . The 'o' should have flattened correctly into the 'd' like it did in the Bodoni font, right? Since you'd fixed the thickness of the 'o' earlier? So why didn't it? I feel like I need to know this so that I know how to spot stuff like this in the future.
    Thanks again for your amazing content and hard work @TheFuturAcademy!

    • @tailsmelv025
      @tailsmelv025 Год назад

      I'm also confused about this.
      I'm hoping someone's answered somewhere in the comments.

  • @yacoub7668
    @yacoub7668 Год назад

    i leared somthing new today THANK YOU.

  • @AtmosphereDz
    @AtmosphereDz 5 лет назад +3

    i like the 3rd one i've learnt so much thank you the futur

  • @SD-ez8yo
    @SD-ez8yo 5 лет назад

    Love Futur ,Thanks :)

  • @janus1450
    @janus1450 5 лет назад +1

    I prefer the "trois" (third). Love your videos

  • @rainbow-er4py
    @rainbow-er4py 3 года назад

    i like the third one thanks for the video

  • @AntoineLanau
    @AntoineLanau 5 лет назад +1

    Numéro 3 for sure!

  • @MTajvidi
    @MTajvidi 5 лет назад +2

    9:08 How come I can't do the same thing? when I select that anchor point with the direct selection tool and hold alt/option and drag the anchor point, the whole stroke moves to the right! my cursor show a + sign instead of double cursor icon when I hold the alt/option!

    • @robertfigueredo5481
      @robertfigueredo5481 4 года назад

      He's selecting the anchor point and the path, are you just clicking the point or are you drawing a box over the path and the point?

  • @armenberejiklian4230
    @armenberejiklian4230 5 лет назад +1

    Useful 👌

  • @IndrajaSalunkhe
    @IndrajaSalunkhe 5 лет назад +1

    Awesome...

  • @crea2rs133
    @crea2rs133 5 лет назад +1

    Very informative
    Thank you

  • @anika6558
    @anika6558 5 лет назад +2

    GREAT GREAT I LOVE IT

  • @55555harris
    @55555harris 5 лет назад +1

    Learning daily something very useful.. keep doing..👍

  • @hi-xu5sk
    @hi-xu5sk 4 года назад

    Awesome✅✅✅✅✅

  • @haniyahejaz1434
    @haniyahejaz1434 5 лет назад +2

    I never understand people who dislike your videos. :/

    • @TheFuturAcademy
      @TheFuturAcademy  5 лет назад +1

      haniyah ejaz 🤷‍♂️

    • @VEE727
      @VEE727 5 лет назад

      I hate that mosquito music. They did it again

  • @dinabro5739
    @dinabro5739 5 лет назад

    very Thank you

  • @sahilnambisan6461
    @sahilnambisan6461 5 лет назад +2

    I like the 2nd one the most.

  • @seymourbeetle
    @seymourbeetle 5 лет назад +1

    My vote goes to the 3rd iteration, but I'd like that little ball on the "t" to get cut out so only the ball on the "v" is left. It looks cleaner and easier to read in my opinion.

  • @funkypanda5700
    @funkypanda5700 3 года назад

    you just saved me from trashing an assignment . Thankyou!!!!!!

  • @umastrategic9692
    @umastrategic9692 5 лет назад +1

    Master Do!!!

  • @kevlawrence
    @kevlawrence 5 лет назад +1

    Defo number 3

  • @anika6558
    @anika6558 5 лет назад +1

    nice

  • @Jakeurb8ty82
    @Jakeurb8ty82 4 года назад +7

    3. The second terminal gives it balance without being symmetrical. Alt/Option dragging a single anchor point duplicates the whole line for me... (UPDATE: because I didn't use the scale tool! You really do have to pay attention and watch full screen.)

  • @tanmaypanadi1414
    @tanmaypanadi1414 5 лет назад +1

    The third logo attracts my attention little bit of fun and fancyness.

  • @trevorayala7368
    @trevorayala7368 4 года назад +1

    I really like 3

  • @elizabethdecena154
    @elizabethdecena154 5 лет назад +1

    You guys are such cool beans. 😎

  • @maryocecilyo3372
    @maryocecilyo3372 2 года назад

    Muito obrigado!

  • @anettechahalane7523
    @anettechahalane7523 2 года назад

    Merci

  • @paulinemorare5509
    @paulinemorare5509 2 года назад

    Seems so easy, which software do you use?

  • @andreswanepoel80
    @andreswanepoel80 2 года назад

    3 years late, but definitely #3!

  • @dhrumilshah9442
    @dhrumilshah9442 5 лет назад +1

    How someone disagree 😎. Thanks for video ✌️✌️

  • @emilyjackson6409
    @emilyjackson6409 5 лет назад +1

    Geezus, the meticulousness. Well done :)

  • @brentmcdonald7319
    @brentmcdonald7319 5 лет назад +1

    I like 3 most.

  • @ebadfaiz6326
    @ebadfaiz6326 2 года назад

    Have your any courses on skillShare? Kindly provide link if have.

  • @AbualHassanPervaizAkther
    @AbualHassanPervaizAkther 5 лет назад

    i would love to go for 2nd sine its more simplified but i would take e from 3rd and put in 2nd one. may be it will make logo thinner but i will just try if it will work.

  • @AkshaySharma-sy9zf
    @AkshaySharma-sy9zf 4 года назад

    what is the name of devote font

  • @David-wi1ou
    @David-wi1ou 4 года назад +1

    Can you form the "e" with Width tool?

  • @AvantGrade
    @AvantGrade 5 лет назад +1

    I don't think we are eligible to disagree on the changes 😂😂
    We like them we kinda know why ❤️

  • @chrisanson243
    @chrisanson243 5 лет назад

    I like no. 3 but there are still some issues with the spacing between letters.

  • @Bernarkdar
    @Bernarkdar 5 лет назад

    The overshoots for the rounded letters were DEFINITELY fine before. You said they were too big and then took them down to nearly the same height as the v. Obviously, this is a purely subjective thing, but saying that overshoots can't be that much taller than the x-height, and ESPECIALLY saying that they should be that close to it, is very dangerous misinformation to spread, especially when it's already difficult enough to find good information about what makes good and bad type.
    Overall, good video, especially when talking about thin and thick strokes. The style of font that you're referring to that has great contrast between stroke thicknesses would be a didone style font in case anyone wanted to look for more examples of this.

  • @ryand76
    @ryand76 5 лет назад +1

    Hi Chris and Futur peoples! I've been a Sustaining Member since 2017 and have been applying everything I have learned to my designs and they have been 100 percent better! Now I want to up my game and start charging more for my designs just because I already undersell myself and I know that. I need the confidence of "a formula" in the form of spacing in typography. I'm looking for some serious ways to train on type like this video. I just really want to be confident in my typography spacing and know how to spot it across a room like Chris. I want to buy a typography course with my tax refund and I am very committed to it. So the question is. which course should I start on? I am a failed animator with a degree turned to dust. I have rebounded in graphic design through your channel and others like it and have gained many clients since then. So really what is the best course to take if I'm looking for tight type design and have a basic concept of typography but not traditionally trained?

    • @TheFuturAcademy
      @TheFuturAcademy  5 лет назад

      Take our typography course. Thank you for your support these years.

  • @Daani213
    @Daani213 3 года назад

    that a great

  • @낑쓰-d6x
    @낑쓰-d6x 3 года назад

    8:43

  • @uffortkingsley9530
    @uffortkingsley9530 5 лет назад +1

    Ok first off great lecture there Doctor Chris. Now that song at 5:24, I really want it badly who is the artist

  • @shakunlejohn2238
    @shakunlejohn2238 3 года назад

    Still prefer the No.3. Just those slight changes have it a different feel

  • @yashrotliwala5254
    @yashrotliwala5254 5 лет назад

    What to do if I want my logo to be critique?

  • @nasirraza6775
    @nasirraza6775 2 года назад

    3 is look minimal modern and beautiful

  • @SilverAphelion
    @SilverAphelion 5 лет назад +1

    it`s weird how the first letter set the tone for the rest of the word, i dig number 3.

  • @allangomes529
    @allangomes529 5 лет назад +4

    Please put the name of the songs in the description. I always want to hear it more but never find it. :

  • @وسام-خ5ر1ط
    @وسام-خ5ر1ط 3 года назад

    جيد جدا وفقك الله

  • @pennyohalloran449
    @pennyohalloran449 5 лет назад +1

    I like 3

  • @jerryyoung7871
    @jerryyoung7871 3 года назад

    omg, what's the name of the typography? D:

  • @manzarkhan3959
    @manzarkhan3959 5 лет назад

    Sir, I am from Pakistan and i like the way you teach big fan of you, sir, I have a problem when I design a cv or letterhead and go to export save as jpeg and save it when I print letterhead or cv content is blur it looks low quality could you tell me for print how to save properly Thank you very much

  • @dvtrbl
    @dvtrbl 5 лет назад +1

    Agree 3

  • @saimusaddiq7787
    @saimusaddiq7787 4 года назад

    Slight Changes made a lot Difference in it.

  • @kitj2820
    @kitj2820 5 лет назад +1

    3 with the ball in the "T" off

  • @user-og9nl5mt1b
    @user-og9nl5mt1b 4 года назад

    This video is really good but something is wrong with the audio , i m wearing headphones and there is buzz sound only in my right side , it feels like i had a bug in my ears i got really scared

    • @TheFuturAcademy
      @TheFuturAcademy  4 года назад

      sometimes we screw up on the audio.

    • @user-og9nl5mt1b
      @user-og9nl5mt1b 4 года назад

      @@TheFuturAcademy damm is this Cris do u are such an inspiration

  • @adrianbueno4745
    @adrianbueno4745 5 лет назад +1

    number 3

  • @jowelahmed6731
    @jowelahmed6731 5 лет назад

    wow