SEMinR Quick Guide - Step 3 - Measurement Model - Understand and Assess Convergent Validity

The session will discuss the concept of Convergent Validity and how to assess convergent validity using SEMinR.
For Complete Step by Step Guide on using SEMinR for PLS-SEM, watch
• PLS-SEM - SEMinR
#SEMinR #plssem #pls #ConvergentValidity #ConstructValidity

[@abebenegeri1823]

It is informative thank you, dear!!!

[@researchwithfawad]

Thanks. Happy to know you found it useful.

[@Alhamzah_F_Abbas]

Well explained prof.

[@researchwithfawad]

Thanks. I am glad you liked it.

[@faizabutt4901]

Can we use pearson correlation matrix while using the total of the composite variable?
or we have to use the total of items because my research is not supporting this Ave method

[@researchwithfawad]

You can use composite score to calculate correlation.
For AVE you will need to calculate it using loadings of individual items

[@faizabutt4901]

meanwhile when i do pearson corelation matrix and the sum of all the items / questions my answers don't give the results that i need
while using the composite of variable and the composite total this method is supporting my work
is it possible that i use composite correlation and the total of composite variables for validity analysis?

[@researchwithfawad]

For validity, the calculation is based on item loadings not on mean scores.