From a big Sony fan from Japan, I have the same frustration. 3 years ago when I bought the Xperia Touch, a smart projector, my mind was blown away. It was by far the best peice of tech I bought ever in my life, and I still use it heavily to this day. Everything about it was innovative, and it felt like the future. Honestly, it still does in 2020. A UV light touch sensor projector with an android OS, which you can gesture control, up to a 128 inch full HD screen. This was a revolution. However, the product got discontinued. Reason? No one knew about it. No one knew that Sony released the Xperia Touch, no one knew that Sony discontinued the Xperia Touch, and no one knew how much of a masterpiece it was. Why dont people buy Sony products? The answer is simple. It has been simple. Marketing. At this point I’m thinking about just taking over the marketing department and fixing it, just so I can get my self an Xperia Touch II
I don't think marketing is the problem. The problem is Xperia phone just doesn't look that appealing and its specs also not appealing. So not only mainstream users will avoid this phone, but power users too. That leaves only hardcore Sony fans as potential buyers. Which they will also avoid because of long delays, which by the time it arrives, the soc and Android 10 already become outdated
Advertising is one of the factor. For me it is cause back in 2014 or 15 I had Xperia M and it was really awesome and in those days Sony was considered a premium smartphone brand but after that they stopped advertising and most people see what's trending and best seller thing. So they never knew sony is still in business or making phones
I think lots of people just lost the faith in Sony after how bad their phones were. Like me. I don't dare to spend that much money on something that I had a very bad experience with
I love the language design off the Xperia, want to buy one + the mark 4 headphone; but daaaaaaaaaaaaaaaaaaaaaamn, the price is way too crazy expensive in comparison with everything else available from the competitors
For last 14 years I was buying only Sony smartphones because I love the way their phones are built and works. I was trying Samsung and some other brands but I always end up giving it to my wife or son and coming back to Sony again. I just got Sony Xperia 1 III and it's awesome.
@@michaelnaas3509 for my xperia X, it was about 2.5 years, which was pretty good- this was at a time when not many manufacturers provided security updates on time and neither for more than 2 years (especially Samsung).. the xz2 is currently on Android 10 and might get 11(released in 2018)..XZ1 was their worst phone in terms of software updates, but otherwise it's pretty great actually, you usually get 2 or MAYBE 3 platform updates with a year or half more of security updates.
@@saurabhkulkarni8854 I appreciate your detailed response, thank you. My major concern with getting a new phone is how long it will be supported by software and security updates.
True. I honestly think that smartphones are at the bottom of their priority list considering that they have a lot more "better-selling" devices and ideas. Leave the phones to Apple and Samsung, right?
Oh yeah? Could they ever be a lower priority than Windows Phone had in MS? I used to joke that it's developed by two blokes. It turned out it was actually true for almost 2 years before it was eventually killed.
In some countries, phone brands like sony, motorola, htc, and lg are just disappeared, people would love to buy them if someone sells them. Chinese brands, like realme and others, offers huge incentives to sellers and distributors, so that is maybe one of the reasons people don't buy sony, because people in some countries just don't have access to buy those smartphone brands.
@@konrad_ljbe I'm not sure. Now I'm choosing phone which is highly preferably below 155mm and not very expensive. There are exacly two: Motorola Edge 30 Neo and Xperia 10 iv. I thing Motorolas (Xiaomi, Samsung) are pretty popular here in Czech Republic. It was Huawei, but they disappeared for obvious reason (embargo). Yes, HTC and LG disappeared long time ago. But I don't know: comparing Sony and Motorola it's hard. One has good old stuff, other has likely better camera, definitely 15% lower price, stereo speakers, more ram, fast charge and I'm happy with ones or older Motorola and much more positive reviews, despite some are saying that both phones are actually overpriced and only reason to buy them is their size and in case of Xperia it's durability and unique features.
@@pavelperina7629 I don't know the moto Edge 30 neo. But I know, that the moto Edge 30 is a great Deal. I had the Xperia 10 III. I changed it less than one year later because of Performance issues. And according to Reviews, they didn't fixed this issue with the 10 IV. Thats why I would recommend the normal moto Edge 30. Kind regards from Germany.
In America, apples subversive marketing basically means if you have an android you are looked at like you have leprosy. Which sucks. Besides the fact I don't like apple's business practices, android has made VERY interesting phones throughout the years.
you forgot to talk about some of some really good features: - H.S power control is a really good feature! H.S. stands for Heat Suppression, which might give you a clue. By enabling the feature and stop the phone’s battery from charging, you can reduce overheating as well as battery degradation. This means that the performance during gaming can be maximised. works on other apps too! This is a neat feature that we can imagine some people would like to be enabled across the phone, rather than just being limited to gaming. For example for watching long videos or heavy workload, where you can plug the phone in and prevent degrading your battery. - you can lock the battery % to 80 or 90% while charging to prevent degrading your battery. - you can take pictures in 20fps! - dual stereo speakers with dolby atmos - 360 Reality Audio - game enhancer - Zeiss optics - the telephoto lens has the full-frame equivalency of a 70mm lens, meaning it's actually a telephoto lens - H.265(HVEC) - Eye of which is an autofocus that can identify a face in your frame and then lock on to the subject's eye, works on animals to - DSEE Ultimate, upscales your compressed music precisely with AI technology - WIFI 6 - 5G - Intelligent wind filter, removes wind noise from the microphone
@@beegyoshi6525 some phones do have the same features but not one that has all of them like DSEE Ultra, 360 reality audio, 4k HDR 10bit Oled display, haptic motors, Heat suppressors, Dual front firing speakers & X1 video image enhancing & raw image shooting.
@@beegyoshi6525 H.S. Power control is not commonly found (other manufacturer i know is ASUS). 20fps burst is also unique to Sony. 360 Reality Audio can be used on other phones with Sony headphones. Camera lenses are based on the holy trinity of lenses (16-35, 24-70, 70-200). Zeiss Optics has no other manufacturer. Eye AF is unique to Sony, ported over from their Alpha cameras. DSEE Ultimate is unique to Sony as well, but is integrated in some Sony headphones.
Sony has talented engineers and scientists, but they also have a culture of pitting different divisions in competition against each other. That's why the software on the PS4 was so awful at launch that's why until very recently Xperia phones took awful pictures despite having the best hardware. And it's also why their marketing teams don't care about anything except movies. Their camera division had to create it's own marketing team.
Sony's marketing has always baffled me. They have amazing design and engineering teams, but their product naming, announcements and release windows make it too hard for consumers to care in such a competitive market - especially with so many other great products out there already!
They need to look at DJi, Apple and OnePlus for naming. Simple and to the point. (Not including samsung because some of their names are.... Pretty bad)
It's almost like they just have too much on their plate. I mean with how many different products Sony makes, they only make 1/3rd of their profit on consumer electronics. How can one company manage hundreds of high end product launches a year?
Completely agreed man. I had 3 smartphones throughout my life : Samsung galaxy ace Sony xperia z Sony xperia xz premium And I have been in love with Sony phones ever since, they are just awesome. But for some reason they stopped shipping it here (Iran) around 4 years ago and the market they had doesn't exist here anymore. God I wish they were still available here.
They stopped selling in Brazil too, and in many countries. In my opinion it's the worst strategy. Well you still can import but, at least here, is very complicated and with lots of fees and risks. The price that was already very high turns almost impossible considering importing, besides the fact that will not have warranty.
in my area (indonesia) we still have many sony fanboy (also me) still waiting sony to make a comeback. the xperia Mark 4 is too expensive because we need to buy from other country and the tax make us to think twice to buy it
Yeah I think thats the bigger reason for their lower sales. I forget they have flagship phones and most do too. Apple and Samsung are great at creating controversial, creative, and aesthetically pleasing ads that turn heads and spread like wildfire. I don't remember seeing a Sony commercial in the last few years.
Agreed. Some of the best features on Android phones were made popular or were widely available first on a Sony phone like the side fingerprint reader. If Sony provided better software support, made their phones more widely available, or priced them a bit lower then I think they could be just as a big as Samsung or OnePlus today in the American market. If I recall correctly, my ex had a Sony phone that was the first smart phone shipped with the newest version of Android at the time, but it only got one update to the next version of Android and that happened much later than its competitors. With how great Sony flagships and their mid range devices are, I still think they can break into the American market if they make the correct adjustments.
@@JacksonWalter735We are waiting for Biden to win the election and sees China phone brands taking slices of shares in American market. We already had enough with the Japanese. Sony, Apple, Samsung all are common brand names.
Man, ever since I had my first Sony phone, I never wanted anything else. They are prety hard to break and long living. I have my current one for almost 5 years now (I'm obviously not an enthusiast, just a regular user) and the screen never broke, which is impressive, cause I never used any protective screen or case. And the software still works amazingly.
seven no they’re not, he would have to state Sony is paying him under FTC rules. He does however get a a small % from the links in his description to the products. If they click from him and end up buying, he gets a commission.
I've been using my Xperia 5 III for a couple of months and I'm very happy with it! Glad they kept the SD card slot and headphone jack. Still using those features all the time.
@@yokun1885 em, no actually this videos was uploaded 2 days ago and 2019 was 365 days long so if you get less sales of phones in a year than a single youtube in 2 days, somins wrong besides quite a lot of people have heard of sony probably more than people have heard mkbhd so that makes it even worse
I was an apple and Samsung user until now. Will switch to Sony once they release Xperia 1 V in may 2023. It is not because such features are appealing only to enthusiasts but with the fact that Sony is not doing any marketing of their phone line ups in USA plus they do not have any contracts with mobile carriers like Samsung and Apple.
You're right - no contracts with carriers - why didn't this dude point that out? I wanted anything but popular, over-hyped offerings. And I was also looking at an Asus Zenfone, but settled on an Xperia 5 IV. And that's coming from an LG V60. I fell in love with the small form factor and the intuitive and basic UI.
Yes. They dont even promote the phone on their webaite. If you go to the website the phone is basically hidden under a bunch of other ads and products. Is likebthey dont even wanna sell the phone. Im a huge sony fan and i love xperia phones but they are just horrible at marketing, almost as bad as HTC marketing.
You’ve literally given their marketing team everything they need to properly launch their next phone and I’m willing to bet they see this video and still repeat the same mistake.
Lol you think that sony hasnt thought of that? You'd be stupid to think that. Sony has lots of technology products they profit on such as their oled tvs, led tvs, cameras, ps consoles, and many other products that integrate in your daily life but says apple or Samsung on the back of it
Honestly with the LED, Dual speakers, brilliant display and a headphone jack all with top of the line specs this sounds soo damn good ... It's a shame it's so tragically unknown... EDIT: Yeah didn't know about the price - drop that shit :D
The price too. When I see Sony phones at 3 or vodaphone, their like £800 for a midrange phone. A compatible Huawei can be had for £200 sent I'm not even joking. I got my p30 lite with 128gb storage. I liked the Z1 for the month I had it before it broke.
If only sony gets their shit things together and restarts naming of phone from scratch. The naming of their phones are confusing, like xperia 10 is weaker than xperia 5.... and the timing of releases between names like wtf xperia 1 successor is xperia 5? They should scratch the brand "XPERIA" and starts from scratch like sony x20 "2020" then successor will be "sony x21"
I've been Sony phone fan since my first Sony Ericsson t230, but they lost me on xperia m4 aqua. At first I liked it, but after android update it suddenly got no storage left and Sony won'y let me move all their bloatware to sd card (let alone letting me delete or do not install it in the first place). Spamming me with useless notifications from that bloatware was finishing blow. I switched to mid range Samsungs and had no regrets since.
Wonder if Sony just fixed their marketing. Marques got the device and that has been almost an impossibly mission for Sony for many years now. And here this clip is, a video quite positive on the device itself not for the company. But even bad advertising is good for Sony. I'm impressed that Sony seems to have managed to get the most popular tech reviewers to review their devices. So something has happened. It's just Jerry rigs be that is missing now. Lol
I was using sony and constantly upgrading up until z5 premium. The issue was never the price. Late and faulty software update, and when you try to troubleshoot. They have worst technical support and do umentation ever.. relying solely on forum enthusiast. They are clearly not well managed for a mobile company and only surviving because their big name. It was an experience so painful I won't even bother type the full story. Never have I ever hate a brand before, not using a single product from them ever again.
Never mentioned the high price tag of $1200. Lol you're basically getting a smaller S20 with no 120hz and bigger bezels. Who tf would buy that at 1200 dollars?
What I like about these Xperias are that they record 4K Video.....for 250 bucks.....for over 5 years now. All these chinesium phones can't do 4K.....like none.
@@AmstradExin Most people couldn't tell the difference between 4k and 1080p unless they were up close to the TV and having them side by side. I remember when I worked at Target and we had a display for the Sony Blu-ray player that had just come out and people would "oooh" and "aaaah" over it. Little did they know, the blu-ray player was an empty shell with a DVD player in the cabinet showing the video. It just looked good because the screen was the best Samsung 43" they had out at the time.
Mid range phones have bad cameras and excessive telemetry. Xperia 10 II has atleast 5 second shutter before it takes a single photo. Quality of that photo is average at best.
@@AmstradExin most people don't care about 4k, some don't even have 4k pc monitors nor TVs. 4k will just consume more space in my phone storage if it has a 4k feature. My phone can record 1080p but i still choose the 720p option i won't even bother using 4k.
I have been using Sony Xperia XZ1 for about 5 years now without much problems, in fact it's an amazing phone. But I live in Chennai,India with a population of 85 lakh people and with only 1 Sony Authorised service centre.
That's going to change in 2 years sony will take over the market share of Huawei and apple mite be in danger because of share market bubble because of 2 trillion dollar on the company account and can't make enough profit to every one that people will pull the money
4K QLED 144hz refresh rate screens will be the flagship feature of 2022 cause they’re running out of stuff to sell us on. 5g isn’t enough to sway most people.
I have a Xperia E5 (2015) which is being used by my daughter actually to watch RUclips and play games. It literally flies and the battery lasts like crazy(never changed it) and never fails to load everything you throw in it. I mean, Experia phones are lit!
As always, amazing clarity on a fundemental subject- ie brand awareness. I hope that Sony gives you feedback on impact on sales (and hand you a big bonus). BUT if you are going to sell a $1000 phone, you had better make sure that the sales pipe is stacked full or else you are wasting everyone's time and money, and the brand manager needs a different job...
Right! No marketing plan. Beta Max was much better than VHS and came in a smaller cassette, but Panasonic won the battle because they licensed VHS to all manufacturers while you could only get Beta Max technology by buying Sony video players. Sony never was top dog in electronics sales again.BTW, I have SONY Audiophile equipment, SONY wireless phones, but don't know a US retailer selling SONY smartphones and few that offer their TV's.
Nah just that Sony products warranty sucks just like their customer support which are filled with "DON'T GIVE A SHIT ASSHOLES". Plus most of their products are overpriced like usual. In terms of quality most of their products(except for Vaio their failed pc platform) are premium good.
I've always wondered about this too. My dad uses a sony phone and led me into using them too. I currently use an old flagship Sony Xperia 5 and is a bit outdated to the newest ones but is still an awesome phone to use and is good enough for me. Its so slim, compact and is perfect for everything really.
I'm in the market for a new android phone and this one looks perfect, but if I go on the Sony Canada site they don't even list android phones? And I can't seem to find this model anywhere in Canada? Come on Sony.
That's the same issue I came across. You just can't find it with a carrier, and I don't necessarily want to go through something like eBay or some other vendor. I would prefer to get it from the company itself or a carrier. Canada has very little to offer in terms of variety/options.
I'm so rooting for Sony's mobile division, too. I can't imagine a life without a Sony phone because I've been with them since the days of Sony Ericsson. From Z200 to P990, P1i, Xperia Z2, Z5 Premium, and Xperia 1 (I).
The Compact series is what brought me into sony smartphones. The Xperia 5 (I&II) should in fact be the compact edition of the 1, but most mainstream media consider it as a "successor"
@@yimingwu2538 So true. The Xperia 5 series is not a successor to any Xperia 1 mark (x) phone. I love the 5 series, too, but for someone like me with big hands, playing games on a "compact screen" might pose as a challenge. I'd rather spend a few more bucks for the 1 series. Anyway, there's clearly a Sony phone for everyone. Even if someone's tight on budget, there's the 10 series, too.
Yeah and when sony see`s this video they gonna put more time in launching and promoting this phone more quicker even though I heard it sells better in the U.K. than iphones they need to have a meeting with their marketing team for sure
Ive been using Sony phones for over 10 years and I really don't understand why people neglects em , they are pretty much the pioners of many nowdays inventions for phones and they bring quality for a reasonable price.
Sony last year took a different approach selling phones, they don't sell it internationally as much but only to certain countries like Japan and UK only.
They don't really make phones for us. They make these phones to showcase their internal modules to larger suppliers. Consumers are an afterthought with these.
@@marcviej.5635 If that was happening then he wouldn't be going off on their growth and sales in the end. He would've instead tried to sell it off by doing a good review. Also, he mentions in his videos if it's sponsored or not
A brilliant analysis and extremely well presented. I had a Sony Xperia smartphone in 2014, but over just 4 years the processor started running slow, battery got hot and wouldn't hold charge for very long. I enjoyed using it for photos and Xperia movie making app. The waterproof construction and shutter button were great features back then. The main phone and tech stores where I live in Madrid, Spain, do not stock Sony phones anymore. They are full of the usual brands and more recent ones, nut no Sony. I asked about it, they say you can only order online.
You're right. I've had the 1 Mark II for a few months now, and even then it took a full month for it to even get to my door. But, I absolutely love it. I like the 4k screen (even if you can't tell at that small a size) and I don't care about the 60hz refresh rate despite most new phones having higher refresh rate screens. The phone has been great and can handle absolutely anything I've pushed it to do. The cameras are great, and while I do wish there was a night mode, its just as easy (for me anyway) to take the photo in the pro app and edit it later in lightroom to get a good photo. The Dolby Atmos-enabled speakers sound amazing(something you didn't mention) and the ability to fully appreciate higher-res audio is something I needed. Which is how I found out about the phone in the first place. The biggest problem for Sony is that nobody knows they still make phones. Hell, the guy at the Metro when I went to activate the phone didn't even know Sony made phones at all. People look at my phone and they're weirded out by its taller aspect ratio, but I love it. Sure the black bars on youtube videos are annoying at first, but you get used to them. The only real downside to the phone is its price. You absolutely get what you [ay for though because the phone is full of great specs and features. I got their Wireless earbuds bundled in, which sound the best of any I've listened to, so that was a big seller on the phone for me too.
"nobody knows they still make phones" Not agree man...Its way ovepriced than Samsung and Iphone. Yes ofcourse the quality is great but most people especially in Asia they prefer Chinese brand bcause they could get flagship specs at half of Sony phone price. Its the truth thats why Sony leave Asian market and only focus on wealthy countries like Europe, U.S, etc.
Very true. And while that's often a very good thing for delivering stellar products, it's not so good if they're competing with a bunch of very loud competitors who make good products in their own right.
I wonder if it is some kind of deep rooted Japanese mentality, Sony has never been very loud with their products. Even the ps5 they are super chill about it
They have stopped shipping to India bcz they're increasing the Xperia models prices day by day & people were complainting that to them always in their social media pages & everywhere else.Xperia new models really have the capability to beat every chinese smartphone company alone but they've to keep the prices aggressive.
@@tshepongake7209 ikr but that thinking style ruined their smartphones business almost completely even they know that in this competitive era if u wanna win the price must be aggressive.I can say if Sony comes with aggressive prices for their smartphones people will obviously prefer Xperia models over chinese brands.
I love when Marques has those little mini orgasms. Explicit, I know, but its the best term I can come up with. Last time Marques did this was with another Sony product, the Rx100. I think it was the Mk 3 or 4 review, where he talks about the Mk 4 or 5 coming up soon, and he literally shakes and damn near goes *hnnnng* talking about the specs of the upcoming camera.
Probably because it is a lie :D Everything is calculated into the phone's price. And you get a headphones you don't need. Not so eco friendly, isn't it?
@@Aqostol lol you don't have to buy the bundle if you don't need the headphone, there is no "lie". However, it's the #1 rated wireless blue tooth noise canceling headphone in the world (as of 2019 at least) and it's worth $350. Hell, you can even get it for FREE and re-sell it SEALED on eBay or something and get some money back! This has NOTHING to do with "ECO FRIENDLY" nonsense.
@@Aqostol and your statement is completely false. The Sony WM-1000XM3 headphones in the pre-order bundle are FREE. When that bundle ran out they swapped to the WF-1000XM3 earbuds and when that bundle ran out they included their top of the line Smart case. I pre-ordered the headphone bundle for $1,200. Guess how much the phone costs without any of the bundles? Yep, it's still $1,200 by itself. So are you saying Sony is lying and ripping the people off for $250-$300 who didn't pre-order and got a bundle. Haha 😂 no... they just hook people up with bundles. They do the same thing by selling a limited amount of TV bundles with their really good 3.1 channel Soundbar for the same price as just the TV.
I've used a Sony phone before, and let me tell you: I always was the only one in the room with a Sony phone, ALWAYS! but, it was sooo good and reliable and great. Bought it in 2014 and every now and then I still check it out, and it still works to this day! Xperia compact! I quickly clicked this video thinking it was the 5 ii, because I've been eyeing the thing for the past 10 days, and I think it's my next phone.... until I saw the availability..... Sony needs a big change, and soon!
Before smartphones were big, I bought almost exclusively the Sony Walkman phones because they had extremely good music and the internal space to hold MP3s. I've never owned a Sony smartphone and just didn't realize they made them.
Same here... I used 4 xperia models... 1. W810i 2. Xperia Arc S. 3. Xperia SP. 4. Xperia XZ. But my last 2 experience was not so good. There are some problems with Sony Phones. 1. High Price. 2. Poor marketing. 3. Bad after sale Services. 4. Poor software development. 5. And many more.......
@@Mattvweiss rolf... True that finger scan location is comfortable, I'm using Z5 compact before and love it. Maybe the problem with Sony Smartphone is marketing and after sales service that not take it seriously like other brand.
BR0K3N R34L17Y If that’s true, then it’s a prime example of a company having a great feature, but botching the execution in a seriously disenchanting way.
I just googled "Sony smartphone" and the first result was the Sony XPeria pro 5G for $1,998. I think part of it is that if people are already part of the big four ecosystems it is a hassle to transfer to a new brand, and your trade in is not as good. Then Sony's "budget" line costs just as much as the flagship line for OnePlus or Pixel, and their top of the line costs twice as much as Apple or Samsung's flagship lines. People think it is a lot less hassle and cost to stick with the one they are on. Also, as you said, Sony is so focused on TVs, Playstations, exceptional audio equipment and phones are kind of on the backburner as far as upper level management and their PR team is concerned.
@@RetrETH Honestly, it has a lot more to do with marketing. You can get people to buy anything with the right marketing. People are loyal until the right marketing campaign comes along.
If they do have ads then either the price of the device will increase or the product itself have to cut costs. Look at Samsung, they're literally removing and downgrading their phone every generation, some minor like headphone jack, SD card slot and some major like screen resolution from 1440p to 1080p, removing 3D ToF, reducing battery capacity and reducing sensor size + resolution.
@@CarlosRodriguez-zd8eg according to you logic, then there is no man-made things waterproof, including submarines, since at certain water depth, it will break down.
@@Hsriijook-3dgt Actually, he's right. Even submarines and spacecraft take on microleaks in their expected safe environments - it's why they need considerable maintenance.
I’m so happy that Marques brought recognition to this phone, because, even though I don’t think the phone is for me, there’s so many cool things about it that I could see it becoming a major competitor. There are things that actually make it stand out and be unique. It’s a beautiful piece of hardware. If they just were better at advertising and release hype, and maybe adding something more appealing to an average person, then it would be a real name in the smart phone world.
Just switched my old Huawei p30 pro out with the Sony Xperia 5 iii 2 months ago, it was on sale here in Denmark to 3900kroner which amount to 552 dollars so almost half price. I wanted a smaller and lighter phone for work and this is build fantastic with only an 6.1 inch 21:9 Cinema Wide Screen but without Gorilla Invictus only build with gorilla Glass 6 on the front and back in a aluminium frame but still very durable.
They treated it like that before. Probably one of the reasons their mobile division ran into such problems. If anything the reason the new Xperias are so good is precisely because finally with the Alpha camera division being so heavily involved for the first time it finally feels like SONY actually is taking making smartphones seriously.
Sony used to be the Apple of the 80s and 90s. Since then quality has gone down in most of their consumer electronics while price has stayed the same. Sony simply hasn't kept up with the competition.
It's April 2023, I am watching this on my 2nd hand Sony Experia 5 Mark II, bought 2 days ago for a very economical price. I can tell you one thing, it's beautiful and elegant device. Worth every penny! Loved it!
Looks at Xm4 ad literally stuck on the back of every single seat I can see on the bus: "I slightly doubt your statement, but yeah I haven't seen ads for their phones in a long time."
With the rise of gaming phones, I think Sony should make a gaming phone and name it the Playstation Phone, and add unique exclusive games to it, and have its own Playstation operating system as well as unique side buttons and 144hz screen. Idk, maybe im stupid.
@@PRhymeExample Yeah but dude, you know the tech wasn't there back then. Even the PS Vita was like a primitive smartphone back then. If they really made a dedicated smartphone with like a tie-in to PS5 (maybe even a black/white/blue design too) I think mobile gaming could really make a comeback.
As a Brazilian it's really disappointing when Sony announced it's leaving Brazil. I've been using Sony phones since 2004's Sony Ericson. Passed through Xperia 10, Xperia 8, Xperia Z5 and now I don't switch my Xperia XZ Premium for anything. Not even the newest flagships. Grat content!
I hate how physical buttons have died. Also optical selectors used to be a thing on phones. But now the amount of buttons and hardware features just keeps dropping,
It's already discontinued here in Indonesia and too expensive as well. Also bad after sale service. I once had to service my phone but the official Sony Center did not accept it as my phone was not in the market anymore so I had to buy a new one.
Problem is mobile phone service companies, I can't get a Sony phone on contract from hardly anyone in the UK. A large portion of Phone Sales are on contract.
I bought 4 Sony phones. All of them had issues within the first 4 months. Support is the worst I've ever dealt with. Then phone would come back in the same condition it left with but they changed a part that had nothing to do with the issue. They look nice and the stats are there but they are all junk. I caved and bought an s9+ because my girlfriend was constantly dropping hers and they all still work perfect. Never going back!!!
![Noob To Max With DRAGON REWORK In Blox Fruits [FULL MOVIE]](http://i.ytimg.com/vi/LnBMOinoOvA/mqdefault.jpg)
This is the best advertising Sony could ever have for their phones
Yup
I guess this is the only advertisement for this Sony phone
this is so sad to say but also is so true
And advice too...for free! For free 😁
Damn
From a big Sony fan from Japan, I have the same frustration.
3 years ago when I bought the Xperia Touch, a smart projector, my mind was blown away. It was by far the best peice of tech I bought ever in my life, and I still use it heavily to this day. Everything about it was innovative, and it felt like the future. Honestly, it still does in 2020.
A UV light touch sensor projector with an android OS, which you can gesture control, up to a 128 inch full HD screen.
This was a revolution.
However, the product got discontinued. Reason? No one knew about it. No one knew that Sony released the Xperia Touch, no one knew that Sony discontinued the Xperia Touch, and no one knew how much of a masterpiece it was.
Why dont people buy Sony products?
The answer is simple. It has been simple. Marketing.
At this point I’m thinking about just taking over the marketing department and fixing it, just so I can get my self an Xperia Touch II
I don't think marketing is the problem. The problem is Xperia phone just doesn't look that appealing and its specs also not appealing. So not only mainstream users will avoid this phone, but power users too. That leaves only hardcore Sony fans as potential buyers. Which they will also avoid because of long delays, which by the time it arrives, the soc and Android 10 already become outdated
Advertising is one of the factor. For me it is cause back in 2014 or 15 I had Xperia M and it was really awesome and in those days Sony was considered a premium smartphone brand but after that they stopped advertising and most people see what's trending and best seller thing. So they never knew sony is still in business or making phones
I think lots of people just lost the faith in Sony after how bad their phones were. Like me. I don't dare to spend that much money on something that I had a very bad experience with
I love the language design off the Xperia, want to buy one + the mark 4 headphone; but daaaaaaaaaaaaaaaaaaaaaamn, the price is way too crazy expensive in comparison with everything else available from the competitors
わっきゃい兄貴で草
こういう動画のコメント欄にも出没するのか…
Marques: "I'm still rooting for SONY...because I don't wanna see this kind of stuff die."
Me too bruh... Me too....
Me three... Sony step up your marketing! I want to see Sony phones in the hands of all my friends
The only way I see for Sony to have good sales is to match the price of Xiaomi, Realme, Oppo, and OnePlus.
Let’s help Sony turn that chart around!
@@johnfrederickudtujan8337 i agree!
Sony is bringing really innovative features in their phones and I would really like to see more of this
For last 14 years I was buying only Sony smartphones because I love the way their phones are built and works. I was trying Samsung and some other brands but I always end up giving it to my wife or son and coming back to Sony again. I just got Sony Xperia 1 III and it's awesome.
Way to go man. Way to stay loyal to a brand. And Sony phones ARE awesome 🎉 📱
Love Sony ❤
I don't buy a new Sony Smartphone because my old Sony Xperia Z5 still works like a champ
I totally agree! My first sony lasted 5years!! Someone else is still using it too!!!
Still on my X
Can I ask how good/bad their software support has been after all those years?
@@michaelnaas3509 for my xperia X, it was about 2.5 years, which was pretty good- this was at a time when not many manufacturers provided security updates on time and neither for more than 2 years (especially Samsung).. the xz2 is currently on Android 10 and might get 11(released in 2018)..XZ1 was their worst phone in terms of software updates, but otherwise it's pretty great actually, you usually get 2 or MAYBE 3 platform updates with a year or half more of security updates.
@@saurabhkulkarni8854 I appreciate your detailed response, thank you. My major concern with getting a new phone is how long it will be supported by software and security updates.
I don't think Sony even remembers they have a Smartphone division.
Everyone got transferred to the ps5 department.
True. I honestly think that smartphones are at the bottom of their priority list considering that they have a lot more "better-selling" devices and ideas. Leave the phones to Apple and Samsung, right?
Oh yeah? Could they ever be a lower priority than Windows Phone had in MS? I used to joke that it's developed by two blokes. It turned out it was actually true for almost 2 years before it was eventually killed.
Well, they certainly don't have a marketing division.
Looooool
Sony: Review this phone and we'll give you the PS5 early to review.
MKBHD: Thanks Sony but I've been using the PS5 for the past month or so.
Nah mark2 is a really good phone
I'm wondering if would buy the ipad as a second screen or mx4s
1055 usd for PS5 + Xperia 5ii combo with 1year PS+ Subcription
In some countries, phone brands like sony, motorola, htc, and lg are just disappeared, people would love to buy them if someone sells them. Chinese brands, like realme and others, offers huge incentives to sellers and distributors, so that is maybe one of the reasons people don't buy sony, because people in some countries just don't have access to buy those smartphone brands.
A few years ago it was Sony's strategy to exit some of the not profitable markets (like India) and concentrate on the profitable ones (like Europe).
@@konrad_ljbe I'm not sure. Now I'm choosing phone which is highly preferably below 155mm and not very expensive. There are exacly two: Motorola Edge 30 Neo and Xperia 10 iv. I thing Motorolas (Xiaomi, Samsung) are pretty popular here in Czech Republic. It was Huawei, but they disappeared for obvious reason (embargo). Yes, HTC and LG disappeared long time ago. But I don't know: comparing Sony and Motorola it's hard. One has good old stuff, other has likely better camera, definitely 15% lower price, stereo speakers, more ram, fast charge and I'm happy with ones or older Motorola and much more positive reviews, despite some are saying that both phones are actually overpriced and only reason to buy them is their size and in case of Xperia it's durability and unique features.
@@pavelperina7629 I don't know the moto Edge 30 neo. But I know, that the moto Edge 30 is a great Deal.
I had the Xperia 10 III. I changed it less than one year later because of Performance issues. And according to Reviews, they didn't fixed this issue with the 10 IV. Thats why I would recommend the normal moto Edge 30.
Kind regards from Germany.
I’m more choosing to high end and what’s flagship, sony if you want to grab everyone’s attention compete with Samsung!
In America, apples subversive marketing basically means if you have an android you are looked at like you have leprosy.
Which sucks. Besides the fact I don't like apple's business practices, android has made VERY interesting phones throughout the years.
you forgot to talk about some of some really good features:
- H.S power control is a really good feature! H.S. stands for Heat Suppression, which might give you a clue. By enabling the feature and stop the phone’s battery from charging, you can reduce overheating as well as battery degradation. This means that the performance during gaming can be maximised. works on other apps too! This is a neat feature that we can imagine some people would like to be enabled across the phone, rather than just being limited to gaming. For example for watching long videos or heavy workload, where you can plug the phone in and prevent degrading your battery.
- you can lock the battery % to 80 or 90% while charging to prevent degrading your battery.
- you can take pictures in 20fps!
- dual stereo speakers with dolby atmos
- 360 Reality Audio
- game enhancer
- Zeiss optics
- the telephoto lens has the full-frame equivalency of a 70mm lens, meaning it's actually a telephoto lens
- H.265(HVEC)
- Eye of which is an autofocus that can identify a face in your frame and then lock on to the subject's eye, works on animals to
- DSEE Ultimate, upscales your compressed music precisely with AI technology
- WIFI 6
- 5G
- Intelligent wind filter, removes wind noise from the microphone
This has to get more likes tbh
Lmao this has all features that are in literally every phone
@@beegyoshi6525 some phones do have the same features but not one that has all of them like DSEE Ultra, 360 reality audio, 4k HDR 10bit Oled display, haptic motors, Heat suppressors, Dual front firing speakers & X1 video image enhancing & raw image shooting.
@@beegyoshi6525 H.S. Power control is not commonly found (other manufacturer i know is ASUS). 20fps burst is also unique to Sony. 360 Reality Audio can be used on other phones with Sony headphones. Camera lenses are based on the holy trinity of lenses (16-35, 24-70, 70-200). Zeiss Optics has no other manufacturer. Eye AF is unique to Sony, ported over from their Alpha cameras. DSEE Ultimate is unique to Sony as well, but is integrated in some Sony headphones.
And in a future software update, they could possibly enable an option to switch to 1080p for 120Hz display.
What else could you possibly wish for?
All I can say is -
Sony has a great engineer and software team.
Sony has a bad PR and Production team.
I agree and honestly Sony's PR and production team has always seemed to been lackluster
Sony has talented engineers and scientists, but they also have a culture of pitting different divisions in competition against each other. That's why the software on the PS4 was so awful at launch that's why until very recently Xperia phones took awful pictures despite having the best hardware. And it's also why their marketing teams don't care about anything except movies. Their camera division had to create it's own marketing team.
SO TRUE
@RITA , I LOVE SЕХ , WANT SЕХ !!! OPEN MY CANAL !!! why are u everywhere
@@swapnilgohil7280 well.. bots are everywhere.
Sony's marketing has always baffled me. They have amazing design and engineering teams, but their product naming, announcements and release windows make it too hard for consumers to care in such a competitive market - especially with so many other great products out there already!
oh no they market to the right crowd, you don't hear about it because other companies spend way way more on advertising
YES agreed!!
@@ShaiyanHossain nah they're just focused on their playstation marketing.
They need to look at DJi, Apple and OnePlus for naming. Simple and to the point. (Not including samsung because some of their names are.... Pretty bad)
It's almost like they just have too much on their plate. I mean with how many different products Sony makes, they only make 1/3rd of their profit on consumer electronics. How can one company manage hundreds of high end product launches a year?
Completely agreed man.
I had 3 smartphones throughout my life :
Samsung galaxy ace
Sony xperia z
Sony xperia xz premium
And I have been in love with Sony phones ever since, they are just awesome.
But for some reason they stopped shipping it here (Iran) around 4 years ago and the market they had doesn't exist here anymore.
God I wish they were still available here.
They damn expensive too.
They stopped selling in Brazil too, and in many countries. In my opinion it's the worst strategy.
Well you still can import but, at least here, is very complicated and with lots of fees and risks. The price that was already very high turns almost impossible considering importing, besides the fact that will not have warranty.
@@AlanRangel5 Yup!
And with Iranian currency + import + being overpriced in the 1st place makes it only possible for the rich in Iran!
in my area (indonesia) we still have many sony fanboy (also me) still waiting sony to make a comeback.
the xperia Mark 4 is too expensive because we need to buy from other country and the tax make us to think twice to buy it
Literally the only marketing I've seen for Sony phones is characters using Sony phones in Sony movies.
Yeah I think thats the bigger reason for their lower sales. I forget they have flagship phones and most do too. Apple and Samsung are great at creating controversial, creative, and aesthetically pleasing ads that turn heads and spread like wildfire. I don't remember seeing a Sony commercial in the last few years.
Yes, like in movie Passengers. I really like that Sony devices there !!
Yea, there are Sony products in the Spider-Man movies.
@@akmaldanial67 Really??
@@secondlieutenan Yup
SONY: "Hey, here's the best phone from us."
Also SONY: "It's not for sale"
lmao that is so on point
Sony: you cant afford me!!
exactly
Agreed. Some of the best features on Android phones were made popular or were widely available first on a Sony phone like the side fingerprint reader. If Sony provided better software support, made their phones more widely available, or priced them a bit lower then I think they could be just as a big as Samsung or OnePlus today in the American market. If I recall correctly, my ex had a Sony phone that was the first smart phone shipped with the newest version of Android at the time, but it only got one update to the next version of Android and that happened much later than its competitors. With how great Sony flagships and their mid range devices are, I still think they can break into the American market if they make the correct adjustments.
@@JacksonWalter735We are waiting for Biden to win the election and sees China phone brands taking slices of shares in American market. We already had enough with the Japanese. Sony, Apple, Samsung all are common brand names.
Watching this video I can imagine engineers at Sony being quite pissed off by the marketing and operations divisions.
Man, ever since I had my first Sony phone, I never wanted anything else. They are prety hard to break and long living. I have my current one for almost 5 years now (I'm obviously not an enthusiast, just a regular user) and the screen never broke, which is impressive, cause I never used any protective screen or case. And the software still works amazingly.
Поддерживаю, смартфоны Sony Xperia очень живучие без всяких дополнительных защитных аксессуаров.
Marq is such a nice guy. He's about to save the entire Sony's mobile division...
well theyre paying him to make this video soooo.....
@@SevenCostanza Nope
@@SevenCostanza Are they?
seven no they’re not, he would have to state Sony is paying him under FTC rules. He does however get a a small % from the links in his description to the products. If they click from him and end up buying, he gets a commission.
@@SevenCostanza dude, it's sony. They don't even care. They are doing fine without the phones.
Sony smartphones are like your smart classmate in class, but too shy to raise his hand
FR-🗿😳💀
Very accurate.
👌👏👏👏💪💪💪
Incredible comment!
Sounds like Japanese electronics companies in general
Legend says that he just boosted Sony’s market share to 1%
More like 0.5%
@@riverdaletales8457 It rounds up.
After this vid I'm actually considering Sony as my next phone)
@@artemyakushchenko5291 and, did you buy a Sony?
Hehe boi
I've been using my Xperia 5 III for a couple of months and I'm very happy with it! Glad they kept the SD card slot and headphone jack. Still using those features all the time.
can you gift me the phone when youll not using it again?
I’m getting this phone this month, did you experience any screen tearing, stripes ghost touch on the display?
This video has more views than Sony sold phones in 2019.
Crazy.
To be fair, its easier to accumulate views than to sell phones.
Since watching doesn't cost anything much extra....
😉
Oh shit ya...
@aussie bogan nobody even mentioned one plus you butt hurt fan
@@yokun1885 em, no actually this videos was uploaded 2 days ago and 2019 was 365 days long so if you get less sales of phones in a year than a single youtube in 2 days, somins wrong besides quite a lot of people have heard of sony probably more than people have heard mkbhd so that makes it even worse
Funny how sony gives you a free top tier headset with the phone and apple doesn't even give you a charger in the box anymore
T I'm a 7 f and I 7 77 7ct
Then do something about it and buy another product.
@@Overtone-1 stfu
Your pf pic though
and Samsung doesn’t either lmao
The day is finally here! MKBHD reviewed a Sony smartphone! 2020 doesn't even surprise me anymore..
Finallyyyyyyy
++
🤣♥️
Can't wait to see the Xperia 5 II review if it ever comes. Hopefully before December LOL
Paid
I was an apple and Samsung user until now. Will switch to Sony once they release Xperia 1 V in may 2023. It is not because such features are appealing only to enthusiasts but with the fact that Sony is not doing any marketing of their phone line ups in USA plus they do not have any contracts with mobile carriers like Samsung and Apple.
So, no region lock? Buy in Japan for instance and use anywhere?
You're right - no contracts with carriers - why didn't this dude point that out? I wanted anything but popular, over-hyped offerings. And I was also looking at an Asus Zenfone, but settled on an Xperia 5 IV. And that's coming from an LG V60. I fell in love with the small form factor and the intuitive and basic UI.
The first time a RUclipsr has actually answered the question they put in their title
Yeah kind of same thought. This ain't clickbait.
Mhmhmmhcaseyneistatmmhmmhmh. Excuse me.
I wouldn’t say “the first”
@@EzzatErfan sure, just a statement
That's cus the other youtubers are legitimately asking you
This video advertised the phone more than all the ads by Sony together.
Well said sir!!! Couldn't agree more
Yes. They dont even promote the phone on their webaite. If you go to the website the phone is basically hidden under a bunch of other ads and products. Is likebthey dont even wanna sell the phone. Im a huge sony fan and i love xperia phones but they are just horrible at marketing, almost as bad as HTC marketing.
This made me realize the good times when HTC was coming out with incredible smartphones. Good times.
Yeh.. M8, m9, M10.. Best phones i've ever had.
whatever happened to them?
M7 m9 and m10, all so good. After that switched to Samsung
I used to love their os skin
Really loved their Sense UI before plusss the super premium phone designs
I sent messages to Sony Canada asking why they don't sell Sony Smartphones here but they never answered me
You’ve literally given their marketing team everything they need to properly launch their next phone and I’m willing to bet they see this video and still repeat the same mistake.
What marketing team?
Lol you think that sony hasnt thought of that? You'd be stupid to think that. Sony has lots of technology products they profit on such as their oled tvs, led tvs, cameras, ps consoles, and many other products that integrate in your daily life but says apple or Samsung on the back of it
Bv Ga that's the point! Sony makes all the camera sensors for most flagships but their phones don't capture the best photos (before the 5 ii).
@@bvga747 lmao no business wants to be in a market and be pooling continous losses (especiallially a downward trend)-Amazon is an exception.
Japanese corprate culture means Sony will always be ran by dinosaurs
Honestly with the LED, Dual speakers, brilliant display and a headphone jack all with top of the line specs this sounds soo damn good ... It's a shame it's so tragically unknown...
EDIT: Yeah didn't know about the price - drop that shit :D
They are not cheap to get...
The price too. When I see Sony phones at 3 or vodaphone, their like £800 for a midrange phone. A compatible Huawei can be had for £200 sent I'm not even joking. I got my p30 lite with 128gb storage. I liked the Z1 for the month I had it before it broke.
@Karla ღ*GO MY PROF!LE* ღ You might want to rework that spam bot
Ya I believe price with no hype like Samsung or iPhones is there problem. They should drop there prices and sell more imo
@@Darkest_matter I just checked the Australian prices and it's only 300 less than my Note20 Ultra 5G.... like wtf.
Sony: Let's bundle the phone with a free headphone
Apple: Let's take out the charger
Revolutionary
If only sony gets their shit things together and restarts naming of phone from scratch. The naming of their phones are confusing, like xperia 10 is weaker than xperia 5.... and the timing of releases between names like wtf xperia 1 successor is xperia 5? They should scratch the brand "XPERIA" and starts from scratch like sony x20 "2020" then successor will be "sony x21"
dont forget that they bundle the $350 headphones AND keep the headphone jack
@@jonmon5745 like samsung nd apple have better naming?
iPhone doesn’t need to add a 359$ headphone to sell their phones they’re phones fly off the shelves
I've been Sony phone fan since my first Sony Ericsson t230, but they lost me on xperia m4 aqua. At first I liked it, but after android update it suddenly got no storage left and Sony won'y let me move all their bloatware to sd card (let alone letting me delete or do not install it in the first place). Spamming me with useless notifications from that bloatware was finishing blow. I switched to mid range Samsungs and had no regrets since.
Damn. Sony needs to get their marketing sorted out. This phone is amazing and I had no idea
Wonder if Sony just fixed their marketing. Marques got the device and that has been almost an impossibly mission for Sony for many years now. And here this clip is, a video quite positive on the device itself not for the company. But even bad advertising is good for Sony. I'm impressed that Sony seems to have managed to get the most popular tech reviewers to review their devices. So something has happened. It's just Jerry rigs be that is missing now. Lol
I really would not be holding a samsung if I had seen this earlier
The Xperia 5 II is a better buy imo
@@gilbertayirebi6399 sell the Samsung and buy the Sony.
I was using sony and constantly upgrading up until z5 premium.
The issue was never the price.
Late and faulty software update, and when you try to troubleshoot. They have worst technical support and do umentation ever.. relying solely on forum enthusiast.
They are clearly not well managed for a mobile company and only surviving because their big name.
It was an experience so painful I won't even bother type the full story.
Never have I ever hate a brand before, not using a single product from them ever again.
Well explained
riview juga sekalian bang😀
Loh heh loh heh 😂😂😂
Review juga dong
Thats what he does every time !
Never mentioned the high price tag of $1200. Lol you're basically getting a smaller S20 with no 120hz and bigger bezels. Who tf would buy that at 1200 dollars?
what i love about sony is the fact they have kept all of their classic features things other phones dont have, whilst being current and up to date
What I like about these Xperias are that they record 4K Video.....for 250 bucks.....for over 5 years now. All these chinesium phones can't do 4K.....like none.
@@AmstradExin Most people couldn't tell the difference between 4k and 1080p unless they were up close to the TV and having them side by side. I remember when I worked at Target and we had a display for the Sony Blu-ray player that had just come out and people would "oooh" and "aaaah" over it. Little did they know, the blu-ray player was an empty shell with a DVD player in the cabinet showing the video. It just looked good because the screen was the best Samsung 43" they had out at the time.
Mid range phones have bad cameras and excessive telemetry. Xperia 10 II has atleast 5 second shutter before it takes a single photo. Quality of that photo is average at best.
@@kalel33 I wouldn't even like to film 4k because my storage would be full in a short period of time
@@AmstradExin most people don't care about 4k, some don't even have 4k pc monitors nor TVs. 4k will just consume more space in my phone storage if it has a 4k feature. My phone can record 1080p but i still choose the 720p option i won't even bother using 4k.
I have been using Sony Xperia XZ1 for about 5 years now without much problems, in fact it's an amazing phone. But I live in Chennai,India with a population of 85 lakh people and with only 1 Sony Authorised service centre.
I hope Sony returns to India, brother.
I changed the battery myself and am using it still
@@harishmohan1 nice 👍
When you have non existent market share.
But almost every manufacturer uses your camera sensors.
*STONKS* 📈
( ͡° ͜ʖ ͡°)
Bruh
Stonks indeed. Economics FTW.
Sony's like that grandpa in retirement...
Woah you got a like from Marques!
This video has got *more views* in a day, than Sony phones sold in all of 2019.
😂😂😂😂
😂😂😂😂 true
This comment alone needs 1.6m likes or replies lmao!! 🤣🤣🤣
Lol damn you
Savage truth
Me and almost everyone in my family used to have Xperia phones but they aren’t available in my country any more.
That's going to change in 2 years sony will take over the market share of Huawei and apple mite be in danger because of share market bubble because of 2 trillion dollar on the company account and can't make enough profit to every one that people will pull the money
Same, I had an Xperia Z, my sister had a Z Ultra. Then boom we all switched to Apple
Me too!!!
@@MadhuAkash well you really have quite the big brain
Yes Sony was the go too phone even the Walkman feature .
Sony phones are like that really good tasting food you haven’t heard about or seen at any restaurants.
I've only ever seen Nathan Drake use an Xperia - and he's quite literally built into the Sony PlayStation.
😂🤦🏽♂️
sonys spiderman movies too
Wasn't the xperia t in a James Bond film too?
@@bobbuilder305 Funny enough U can see older Xperia phones in new movies. Like XZ1.
Everyone in "The Boys" TV series was using one.
This is the only phone that I would actually call it “pro” such an underrated phone.
Nooo
@@sherlockwolf571 why no?
error: phone not rated
reason: people don't buy it much
4K QLED 144hz refresh rate screens will be the flagship feature of 2022 cause they’re running out of stuff to sell us on. 5g isn’t enough to sway most people.
Agreed
"this phone launched in May. MAY!"
Oh that's not too long ago. That's 3 months back.
"That was 6 MONTHS ago"
Motherfu... That's enough 2020 for me.
Yo I was just talking about that today lol
yeah time flies, its already October, crazy
Isn't it 5 months ago?
Well for me it felt like 6 years with all these stupid stuff going on around the world
I'm getting this simply because it has a notification LED. I mean I love this.
I have a Xperia E5 (2015) which is being used by my daughter actually to watch RUclips and play games. It literally flies and the battery lasts like crazy(never changed it) and never fails to load everything you throw in it. I mean, Experia phones are lit!
MKBHD: *explains with concise detail why a phone isn't performing very well*
Me: MAY WAS 6 MONTHS AGO???
Kagith but it wasn’t
But seriously 2020 is almost over :o
Kagith yeah it wasnt
Haahahahha
@@AemVR Ouuuhhh yeah and it almost looks like we're going to survive
MKBHD: sees sony don't market their phones
MKBHD: Fine i will do it my self
que Thanos glove scene👊🏼
Sony: “see, free advertisement” 🤷♂️
I feel like they do the same as grado's did.
"try our products. See and feel it for yourselves"
Or something like that
Sony watching this like: We should make him our manager
I wish they do. They have amazing potential.
They need to see how many people i changed thier minds just to buy xperia phones and Sony accessories
i kinda wish so to..but i'll just be blunt: they dont deserve him
They can't afford him 🤣🤣
nah, they probably decided to announce the mark 3.
As always, amazing clarity on a fundemental subject- ie brand awareness. I hope that Sony gives you feedback on impact on sales (and hand you a big bonus). BUT if you are going to sell a $1000 phone, you had better make sure that the sales pipe is stacked full or else you are wasting everyone's time and money, and the brand manager needs a different job...
All other MKBHD reviews are like high school tests.
This is like a persuasive sit-down talk with a smart kid who's not applying himself enough.
perfect.
chal hatt bkl
Nailed it!
I think the problem is they dont advertise so people dont know that they exist...
Right! No marketing plan. Beta Max was much better than VHS and came in a smaller cassette, but Panasonic won the battle because they licensed VHS to all manufacturers while you could only get Beta Max technology by buying Sony video players. Sony never was top dog in electronics sales again.BTW, I have SONY Audiophile equipment, SONY wireless phones, but don't know a US retailer selling SONY smartphones and few that offer their TV's.
Marketing is DEAD!!!
@@Jake-by9ly maybe the phone department of sony are introverts they dont like to come outside lmao....
Exactly
Nah just that Sony products warranty sucks just like their customer support which are filled with "DON'T GIVE A SHIT ASSHOLES". Plus most of their products are overpriced like usual. In terms of quality most of their products(except for Vaio their failed pc platform) are premium good.
The title should be "Why don't Sony let people buy their smartphones".
I've always wondered about this too. My dad uses a sony phone and led me into using them too. I currently use an old flagship Sony Xperia 5 and is a bit outdated to the newest ones but is still an awesome phone to use and is good enough for me. Its so slim, compact and is perfect for everything really.
The z5?
Because I Love the design❤
And the software.Most people say that is blotware.But I like their apps
@@roki2009kk My dad had a Z5 but he now has an XZ1. I have an Xperia 5. There's five generations of it now, the 5, 5 II, 5 III, 5 IV and 5 V
I'm in the market for a new android phone and this one looks perfect, but if I go on the Sony Canada site they don't even list android phones? And I can't seem to find this model anywhere in Canada? Come on Sony.
Use amazon or eBay
Nice
Bro I am subscriber
That's the same issue I came across. You just can't find it with a carrier, and I don't necessarily want to go through something like eBay or some other vendor. I would prefer to get it from the company itself or a carrier. Canada has very little to offer in terms of variety/options.
Buy a Xiaomi, you will not be disappointed!
I'm so rooting for Sony's mobile division, too. I can't imagine a life without a Sony phone because I've been with them since the days of Sony Ericsson. From Z200 to P990, P1i, Xperia Z2, Z5 Premium, and Xperia 1 (I).
Same Man
The Compact series is what brought me into sony smartphones. The Xperia 5 (I&II) should in fact be the compact edition of the 1, but most mainstream media consider it as a "successor"
@@yimingwu2538 So true. The Xperia 5 series is not a successor to any Xperia 1 mark (x) phone. I love the 5 series, too, but for someone like me with big hands, playing games on a "compact screen" might pose as a challenge. I'd rather spend a few more bucks for the 1 series. Anyway, there's clearly a Sony phone for everyone. Even if someone's tight on budget, there's the 10 series, too.
Support companies you like.
"MKBHD Single handedly saves Sony Mobile's year"
👍 my thoughts
You realize that it only 2 months left of 2020 right?
Yeah and when sony see`s this video they gonna put more time in launching and promoting this phone more quicker even though I heard it sells better in the U.K. than iphones they need to have a meeting with their marketing team for sure
Lol, true....
Ive been using Sony phones for over 10 years and I really don't understand why people neglects em , they are pretty much the pioners of many nowdays inventions for phones and they bring quality for a reasonable price.
this video people much explained it
More people watched this video than Sony SOLD smart phones last year...
Good point, Sony should take this video seriously.
😂😂😂😭 Savage
Sony last year took a different approach selling phones, they don't sell it internationally as much but only to certain countries like Japan and UK only.
Very original joke
Lo
That SIM card tray with no tool required is amazing. Every smartphone company should do that.
They can add more camera but not this?
agree its just a hassle to have a tool and thieves most likely have it to remove the sim anyway
@@realcartoongirl the thieves better stole the entire phone instead
This channel might singlehandedly make more people buy this phone and save their phone division lol
They don't really make phones for us. They make these phones to showcase their internal modules to larger suppliers. Consumers are an afterthought with these.
I’ll just stick to my iPhone
Ninjya Bakon good choice
too many bad experiences with Sony,, Nap,, I don't wanna give this shitty company a chance,,no more
@@marcviej.5635 If that was happening then he wouldn't be going off on their growth and sales in the end. He would've instead tried to sell it off by doing a good review. Also, he mentions in his videos if it's sponsored or not
A brilliant analysis and extremely well presented.
I had a Sony Xperia smartphone in 2014, but over just 4 years the processor started running slow, battery got hot and wouldn't hold charge for very long. I enjoyed using it for photos and Xperia movie making app. The waterproof construction and shutter button were great features back then.
The main phone and tech stores where I live in Madrid, Spain, do not stock Sony phones anymore. They are full of the usual brands and more recent ones, nut no Sony. I asked about it, they say you can only order online.
You're right. I've had the 1 Mark II for a few months now, and even then it took a full month for it to even get to my door. But, I absolutely love it. I like the 4k screen (even if you can't tell at that small a size) and I don't care about the 60hz refresh rate despite most new phones having higher refresh rate screens. The phone has been great and can handle absolutely anything I've pushed it to do. The cameras are great, and while I do wish there was a night mode, its just as easy (for me anyway) to take the photo in the pro app and edit it later in lightroom to get a good photo. The Dolby Atmos-enabled speakers sound amazing(something you didn't mention) and the ability to fully appreciate higher-res audio is something I needed. Which is how I found out about the phone in the first place.
The biggest problem for Sony is that nobody knows they still make phones. Hell, the guy at the Metro when I went to activate the phone didn't even know Sony made phones at all. People look at my phone and they're weirded out by its taller aspect ratio, but I love it. Sure the black bars on youtube videos are annoying at first, but you get used to them. The only real downside to the phone is its price. You absolutely get what you [ay for though because the phone is full of great specs and features. I got their Wireless earbuds bundled in, which sound the best of any I've listened to, so that was a big seller on the phone for me too.
Sony is still alive, i like them
I love Sony phones too, just not the price
The only downside SONY making is their service center bad.
"nobody knows they still make phones" Not agree man...Its way ovepriced than Samsung and Iphone. Yes ofcourse the quality is great but most people especially in Asia they prefer Chinese brand bcause they could get flagship specs at half of Sony phone price. Its the truth thats why Sony leave Asian market and only focus on wealthy countries like Europe, U.S, etc.
I like Sony flagship phone but most Asian were poor like me. 1200$ Xperia 1 ii is over 4 months worth of my salary :(
*this kid alone just sold more Sony phones than the Marketing team could*
For free for free
GuderII lol I was waiting for someone to say that 😂😂
Kid? Hah! He's almost 30.
Sony is that guy who do all the tasks and doesn't show off
Very true. And while that's often a very good thing for delivering stellar products, it's not so good if they're competing with a bunch of very loud competitors who make good products in their own right.
I wonder if it is some kind of deep rooted Japanese mentality, Sony has never been very loud with their products. Even the ps5 they are super chill about it
Reminds me of the rise and fall of HTC
@@rezhaadriantanuharja3389 THIS, oh man :( , sad to see gr8 brands dying off, really hope sony and htc too can make a comeback.
Nailed it
I love your reviews but something about your voice is great too! Puts me in that Bob Ross zone 🎨
MKBHD : ......I don’t wanna see this kind of stuff die
“Sony starts breathing again.”
They need to start shipping phone to Korea countries like they use to. in South Africa we used to have a dedicated ship outlet now that's gone
They have stopped shipping to India bcz they're increasing the Xperia models prices day by day & people were complainting that to them always in their social media pages & everywhere else.Xperia new models really have the capability to beat every chinese smartphone company alone but they've to keep the prices aggressive.
ROCKY BALBOA I agree but Sony can’t cheap out to compete with small brands when their brand carriers prestige
@@tshepongake7209 ikr but that thinking style ruined their smartphones business almost completely even they know that in this competitive era if u wanna win the price must be aggressive.I can say if Sony comes with aggressive prices for their smartphones people will obviously prefer Xperia models over chinese brands.
@@tshepongake7209 it's actually got to do with yen-dollar more than brand prestige.
2:55 : That HAS to be a a good offer because I've never seen Marques being that excited about anything else
Thos headphones are top class with anc, batteey, sound and everything
Of course I use the headphone even though I’m an iOS user. That headphone is just top class on the market.
It’s a $350 headphone that plenty of people choose to purchase regardless of their phone. I’d call it a _very_ compelling offer.
I love when Marques has those little mini orgasms. Explicit, I know, but its the best term I can come up with. Last time Marques did this was with another Sony product, the Rx100. I think it was the Mk 3 or 4 review, where he talks about the Mk 4 or 5 coming up soon, and he literally shakes and damn near goes *hnnnng* talking about the specs of the upcoming camera.
"For FREE"
damn that got me.
Probably because it is a lie :D Everything is calculated into the phone's price. And you get a headphones you don't need. Not so eco friendly, isn't it?
@@Aqostol you dont need? so are all headphones and earphones bad then? dafuq
@@Aqostol lol you don't have to buy the bundle if you don't need the headphone, there is no "lie". However, it's the #1 rated wireless blue tooth noise canceling headphone in the world (as of 2019 at least) and it's worth $350. Hell, you can even get it for FREE and re-sell it SEALED on eBay or something and get some money back! This has NOTHING to do with "ECO FRIENDLY" nonsense.
@@Aqostol and your statement is completely false. The Sony WM-1000XM3 headphones in the pre-order bundle are FREE. When that bundle ran out they swapped to the WF-1000XM3 earbuds and when that bundle ran out they included their top of the line Smart case. I pre-ordered the headphone bundle for $1,200. Guess how much the phone costs without any of the bundles? Yep, it's still $1,200 by itself. So are you saying Sony is lying and ripping the people off for $250-$300 who didn't pre-order and got a bundle. Haha 😂 no... they just hook people up with bundles. They do the same thing by selling a limited amount of TV bundles with their really good 3.1 channel Soundbar for the same price as just the TV.
I did not find anywhere which shows free Sony headphones. Is there any link.
It’s sad to know no one talked about Sony Ericsson
MKBHD : ......I don’t wanna see this kind of stuff die”
*“Sony starts breathing again.”*
Lmaooo
😂😂😂😂
They have been breathing because they have a PlayStation brand
@@SRC267 Also the TVs, the headphones the speakers and the cameras
COMBO they have a lot dude , apple is for kids compared sony , even steve jobs admired sony and its designs .
I've used a Sony phone before, and let me tell you: I always was the only one in the room with a Sony phone, ALWAYS!
but, it was sooo good and reliable and great. Bought it in 2014 and every now and then I still check it out, and it still works to this day! Xperia compact!
I quickly clicked this video thinking it was the 5 ii, because I've been eyeing the thing for the past 10 days, and I think it's my next phone.... until I saw the availability.....
Sony needs a big change, and soon!
I'm watching this on an X compact.
Before smartphones were big, I bought almost exclusively the Sony Walkman phones because they had extremely good music and the internal space to hold MP3s. I've never owned a Sony smartphone and just didn't realize they made them.
Same here...
I used 4 xperia models...
1. W810i
2. Xperia Arc S.
3. Xperia SP.
4. Xperia XZ.
But my last 2 experience was not so good.
There are some problems with Sony Phones.
1. High Price.
2. Poor marketing.
3. Bad after sale Services.
4. Poor software development.
5. And many more.......
Me too! People rarely use Sony here so it's been discontinued. I miss Sony phones soo much 😭
@@PardeepSihag I used Xperia SP too! It was a great deal and the camera was great!
The problem is zero companies have their phones for sale or run a special on them
If I were a Sony executive, I would seat all people in charge of the cell phone department to watch this video.
I think that Sony executive would be partly, if not mostly, to blame for the falling sales.
I would have fired them all
Just fire the whole phone marketing department
@@ericto2958 there is no phone marketing department...duh😂
And fire the sales department.
Sony staff"Write that down, write that down"
😂
The staff already knows this shit, but management doesn't give them funds or priority
hahahaha
Sony already doing great in gaming and digital platform!
Why even bother with phone
🤣🤣🤣🤣
Sony doing Tool-less sim ejecting since 2013.
People in 2020🤯🤯
Don't forget about that "revolutionary" fingerprint power button that they've been doing since what? 2014-15?
But its first time they don't restart on changing micro sd card
@@Mattvweiss rolf...
True that finger scan location is comfortable, I'm using Z5 compact before and love it.
Maybe the problem with Sony Smartphone is marketing and after sales service that not take it seriously like other brand.
BR0K3N R34L17Y If that’s true, then it’s a prime example of a company having a great feature, but botching the execution in a seriously disenchanting way.
Yea when I get anyone else phone and have to help them with the sim.. I go like ... crap I need a pin .. where can I find one??
I just googled "Sony smartphone" and the first result was the Sony XPeria pro 5G for $1,998. I think part of it is that if people are already part of the big four ecosystems it is a hassle to transfer to a new brand, and your trade in is not as good. Then Sony's "budget" line costs just as much as the flagship line for OnePlus or Pixel, and their top of the line costs twice as much as Apple or Samsung's flagship lines. People think it is a lot less hassle and cost to stick with the one they are on. Also, as you said, Sony is so focused on TVs, Playstations, exceptional audio equipment and phones are kind of on the backburner as far as upper level management and their PR team is concerned.
People at Sony: Write that down, wRiTe tHaT dOwN!
Nah, they're never noticed it. They had a big market but never realized it
lol
They'll do that in prolly 7mnths time or or or when the sequel of this review comes out
People at Sony should hire this man immediately
sony, they're never listen consumer.. so they will not write that down.
what i appreciate about sony is that i feel like they don't try to compete, they just produce unique phones with nice quality.
They got PlayStation....... Can't too many compete with that alone....
And sadly, this is why they are losing market share with their smartphones. You don’t compete, you lose. Business world is tough
@@RetrETH Honestly, it has a lot more to do with marketing. You can get people to buy anything with the right marketing. People are loyal until the right marketing campaign comes along.
@@ELFanatic a free Sony phone with yer playstation....? that actually might work for brand/product association...
@@desertkhaat ahahahahahahahahaahahahahaha never
Most Sony office branches watching this: "Wait, we still make phones?"
Sony CEO: We're still making phones???
me: you better :D
Sony CEO: hold on a minute, when did we make phone again?
@@terryjackson759 what IS Xperia
Sony is making phones since you were born
Got third experia recently. Need nothing else. They are just on another level. Need more worldwide ADs though.
If they do have ads then either the price of the device will increase or the product itself have to cut costs. Look at Samsung, they're literally removing and downgrading their phone every generation, some minor like headphone jack, SD card slot and some major like screen resolution from 1440p to 1080p, removing 3D ToF, reducing battery capacity and reducing sensor size + resolution.
What is ADs
I think Sony should hire this young man as a tech marketing advisor.
To be honest, this RUclips stuff pays more than what they can pay him. It also ensures Marques's opinions remain unbiased regardless of phone origin.
kareem jafar he’s a promising young man
It wont help mate , the phone has drawbacks that people do not like , and sony continues building phones with the same drawbacks year after year .
Right this!
@@mikldude9376 can you name a few because this video didn't do a good job at naming the drawbacks.
They were actually the first to come up with a waterproof phone.
Water-resistant phone* there's no such thing as a waterproof phone.
@@CarlosRodriguez-zd8eg according to you logic, then there is no man-made things waterproof, including submarines, since at certain water depth, it will break down.
Panasonic made a water resistant Panasonic Eluga DL1 too back in 2012.
And always the best camera’s in their phones. First phone ever with a 1mp camera was the Sony Ericsson s700i
@@Hsriijook-3dgt Actually, he's right. Even submarines and spacecraft take on microleaks in their expected safe environments - it's why they need considerable maintenance.
I’m so happy that Marques brought recognition to this phone, because, even though I don’t think the phone is for me, there’s so many cool things about it that I could see it becoming a major competitor. There are things that actually make it stand out and be unique. It’s a beautiful piece of hardware. If they just were better at advertising and release hype, and maybe adding something more appealing to an average person, then it would be a real name in the smart phone world.
Agree, I hope they will grow again
Worth another shot. But this time, Sony should take Apple's strategy: aggressive marketing
And these days also the reason not to buy is price. It's Quite expensive.
Just switched my old Huawei p30 pro out with the Sony Xperia 5 iii 2 months ago, it was on sale here in Denmark to 3900kroner which amount to 552 dollars so almost half price. I wanted a smaller and lighter phone for work and this is build fantastic with only an 6.1 inch 21:9 Cinema Wide Screen but without Gorilla Invictus only build with gorilla Glass 6 on the front and back in a aluminium frame but still very durable.
Trust me you want gorilla glass 6. Vitus is too prone to scratches as reported by many people
Sounds like Sony makes phone as a hobby
Honestly, they do
That's actually true.
They treated it like that before. Probably one of the reasons their mobile division ran into such problems. If anything the reason the new Xperias are so good is precisely because finally with the Alpha camera division being so heavily involved for the first time it finally feels like SONY actually is taking making smartphones seriously.
@@Sabundy true 👍
lmao
Sony honestly makes some of the best quality tech out there, they are just TERRIBLE at marketing and naming their products
Apple: iphone
Samsung: galaxy
Google: pixel
Huawei: mate
Sony: whdkmd-2939495-87-X Pro (ver. 1)
PS3 baby ad
@@SlivCommique nah that shit was actually brilliant, the PS1-PS3 era ads were terrifying and so fucking weird but they worked
@@crash1989 🤤😂😂😂😂😂
Sony used to be the Apple of the 80s and 90s. Since then quality has gone down in most of their consumer electronics while price has stayed the same. Sony simply hasn't kept up with the competition.
MKBHD : why people don’t buy Sony smartphones ?
People: *”Does the company sell them? 🤔🤔”*
Lol....
I make vidz 😓
Exactly!
@@CocktailTikToks nobody's stopping you
@@zee9276 🥺😓
@@CocktailTikToks yeah no cares if you make videos
It's April 2023, I am watching this on my 2nd hand Sony Experia 5 Mark II, bought 2 days ago for a very economical price. I can tell you one thing, it's beautiful and elegant device. Worth every penny! Loved it!
-"For Free"
-Oh okay
-"...For Free"
-OH MY GOD
Right?
_...for free..._
For free
It never made me so happy to hear those two words.
GAY BOT
Sony does not advertise their products as much as others.
At least not advertise outside of certain parts of Asia and Japan, but yeah they really should push for it.
Looks at Xm4 ad literally stuck on the back of every single seat I can see on the bus: "I slightly doubt your statement, but yeah I haven't seen ads for their phones in a long time."
and they got a shite marketing timing
Lmao they don't advertise their phones but that doesn't mean they don't advertise they advertise their products the most
Yeh troo
Why noone buys sony phone, because they didn't know that there is sony phone.
With the rise of gaming phones, I think Sony should make a gaming phone and name it the Playstation Phone, and add unique exclusive games to it, and have its own Playstation operating system as well as unique side buttons and 144hz screen. Idk, maybe im stupid.
@@John-X They DID make a Dedicated gaming phone, about 10 yrs ago I think it even had a PlayStation aesthetic to it.
@@PRhymeExample Yeah but dude, you know the tech wasn't there back then. Even the PS Vita was like a primitive smartphone back then. If they really made a dedicated smartphone with like a tie-in to PS5 (maybe even a black/white/blue design too) I think mobile gaming could really make a comeback.
@@John-X I guess they could try there hand at Remote Play again like they had before maybe compete with Microsoft and Xcloud except dedicated mobile
I swear to god i didn’t know they made cell phones. I’m like wtf?? 🤦♂️😂🤣😂
As a Brazilian it's really disappointing when Sony announced it's leaving Brazil. I've been using Sony phones since 2004's Sony Ericson. Passed through Xperia 10, Xperia 8, Xperia Z5 and now I don't switch my Xperia XZ Premium for anything. Not even the newest flagships.
Grat content!
My uncle works in the Sony smartphones division, I'm going to show him this video !
Probably already saw that by most of the employees in the department 😌
Do it, for God's sake, and for the love.
Bill Buffett ask your uncle why Sony gave up selling their phones here in Australia. If he’s in marketing tell him to do his job better 😝
Please do it for god's sake.
As if that is going to make things any good
I remember HTC ,blackberry ,Motorola, Nokia and Sony Ericsson used to be popular phones companies !
I hate how physical buttons have died. Also optical selectors used to be a thing on phones. But now the amount of buttons and hardware features just keeps dropping,
@@MrJustCallMeJames same I prefer the back fingerprint scanner than having it on the front
Motorola is still there.
@@boonslang6689
Moto what???
They can't keep up in the competition like nokia
MKBHD - "For free"
Me - 👁️👄👁️
buy this as a present for someone and keep the headphone lol.
More like the price of that headphone is included in the price of the phone 👁️👄👁️
That's fuckn insane
@@75Shad0ws phone for your niece nephew and the headphones for yourself ngl thats selling me rn
Can't find that bundle with those headphones anywhere!
Not having a selfie hole punch is amazing
Added to cart. 8gig + headphone jack, I like.
There are a bilion phones with 8gig and a jack.
@@Xfade81 with the 865+?
@@Xfade81and dual front facing speakers
MKBHD WHERE IS PIXEL 5 VIDEOOOOOO
how much does it sell for
1. Bad marketing
2. Overshadowed by those big brands
More like no marketing. I honestly didn't know Sony was still selling phones in the US.
Too expensive
It's already discontinued here in Indonesia and too expensive as well. Also bad after sale service. I once had to service my phone but the official Sony Center did not accept it as my phone was not in the market anymore so I had to buy a new one.
And also by their own products... PS, TV's and camera's
The price man. I can get a Xiaomi Snapdragon 855 for $300usd, back when it just came out in devices.. Also no aftermarket support/unlocked bootloader.
Who remembers the old Sony Ericsson
I haved already one and i miss that one
Sony Ericsson is one of the most sold phones ever. So people used to buy Sony phones
I had a Sony Ericsson T610 which got stolen
The good old fashioned days !
I have 3 Sitting in my “Old phones box”
Problem is mobile phone service companies, I can't get a Sony phone on contract from hardly anyone in the UK.
A large portion of Phone Sales are on contract.
Sony be like : How come we didn't know all this 😂
They know, they just don't care, their most profitable business is playstation and semiconductors followed by electronics and audio equipment
lol
@@indragarg2857 Don't forget entertainment/media lol
I bought 4 Sony phones. All of them had issues within the first 4 months. Support is the worst I've ever dealt with. Then phone would come back in the same condition it left with but they changed a part that had nothing to do with the issue. They look nice and the stats are there but they are all junk. I caved and bought an s9+ because my girlfriend was constantly dropping hers and they all still work perfect. Never going back!!!
@@michaelgeyer7736 4 Sony phones with issues within 4 months? I have no problem calling a troll out when I see one.