True. I honestly think that smartphones are at the bottom of their priority list considering that they have a lot more "better-selling" devices and ideas. Leave the phones to Apple and Samsung, right?
Oh yeah? Could they ever be a lower priority than Windows Phone had in MS? I used to joke that it's developed by two blokes. It turned out it was actually true for almost 2 years before it was eventually killed.
From a big Sony fan from Japan, I have the same frustration. 3 years ago when I bought the Xperia Touch, a smart projector, my mind was blown away. It was by far the best peice of tech I bought ever in my life, and I still use it heavily to this day. Everything about it was innovative, and it felt like the future. Honestly, it still does in 2020. A UV light touch sensor projector with an android OS, which you can gesture control, up to a 128 inch full HD screen. This was a revolution. However, the product got discontinued. Reason? No one knew about it. No one knew that Sony released the Xperia Touch, no one knew that Sony discontinued the Xperia Touch, and no one knew how much of a masterpiece it was. Why dont people buy Sony products? The answer is simple. It has been simple. Marketing. At this point I’m thinking about just taking over the marketing department and fixing it, just so I can get my self an Xperia Touch II
I don't think marketing is the problem. The problem is Xperia phone just doesn't look that appealing and its specs also not appealing. So not only mainstream users will avoid this phone, but power users too. That leaves only hardcore Sony fans as potential buyers. Which they will also avoid because of long delays, which by the time it arrives, the soc and Android 10 already become outdated
Advertising is one of the factor. For me it is cause back in 2014 or 15 I had Xperia M and it was really awesome and in those days Sony was considered a premium smartphone brand but after that they stopped advertising and most people see what's trending and best seller thing. So they never knew sony is still in business or making phones
I think lots of people just lost the faith in Sony after how bad their phones were. Like me. I don't dare to spend that much money on something that I had a very bad experience with
I love the language design off the Xperia, want to buy one + the mark 4 headphone; but daaaaaaaaaaaaaaaaaaaaaamn, the price is way too crazy expensive in comparison with everything else available from the competitors
In some countries, phone brands like sony, motorola, htc, and lg are just disappeared, people would love to buy them if someone sells them. Chinese brands, like realme and others, offers huge incentives to sellers and distributors, so that is maybe one of the reasons people don't buy sony, because people in some countries just don't have access to buy those smartphone brands.
@@konrad_ljbe I'm not sure. Now I'm choosing phone which is highly preferably below 155mm and not very expensive. There are exacly two: Motorola Edge 30 Neo and Xperia 10 iv. I thing Motorolas (Xiaomi, Samsung) are pretty popular here in Czech Republic. It was Huawei, but they disappeared for obvious reason (embargo). Yes, HTC and LG disappeared long time ago. But I don't know: comparing Sony and Motorola it's hard. One has good old stuff, other has likely better camera, definitely 15% lower price, stereo speakers, more ram, fast charge and I'm happy with ones or older Motorola and much more positive reviews, despite some are saying that both phones are actually overpriced and only reason to buy them is their size and in case of Xperia it's durability and unique features.
@@pavelperina7629 I don't know the moto Edge 30 neo. But I know, that the moto Edge 30 is a great Deal. I had the Xperia 10 III. I changed it less than one year later because of Performance issues. And according to Reviews, they didn't fixed this issue with the 10 IV. Thats why I would recommend the normal moto Edge 30. Kind regards from Germany.
In America, apples subversive marketing basically means if you have an android you are looked at like you have leprosy. Which sucks. Besides the fact I don't like apple's business practices, android has made VERY interesting phones throughout the years.
Sony has talented engineers and scientists, but they also have a culture of pitting different divisions in competition against each other. That's why the software on the PS4 was so awful at launch that's why until very recently Xperia phones took awful pictures despite having the best hardware. And it's also why their marketing teams don't care about anything except movies. Their camera division had to create it's own marketing team.
For last 14 years I was buying only Sony smartphones because I love the way their phones are built and works. I was trying Samsung and some other brands but I always end up giving it to my wife or son and coming back to Sony again. I just got Sony Xperia 1 III and it's awesome.
@@yokun1885 em, no actually this videos was uploaded 2 days ago and 2019 was 365 days long so if you get less sales of phones in a year than a single youtube in 2 days, somins wrong besides quite a lot of people have heard of sony probably more than people have heard mkbhd so that makes it even worse
seven no they’re not, he would have to state Sony is paying him under FTC rules. He does however get a a small % from the links in his description to the products. If they click from him and end up buying, he gets a commission.
Man, ever since I had my first Sony phone, I never wanted anything else. They are prety hard to break and long living. I have my current one for almost 5 years now (I'm obviously not an enthusiast, just a regular user) and the screen never broke, which is impressive, cause I never used any protective screen or case. And the software still works amazingly.
Agreed. Some of the best features on Android phones were made popular or were widely available first on a Sony phone like the side fingerprint reader. If Sony provided better software support, made their phones more widely available, or priced them a bit lower then I think they could be just as a big as Samsung or OnePlus today in the American market. If I recall correctly, my ex had a Sony phone that was the first smart phone shipped with the newest version of Android at the time, but it only got one update to the next version of Android and that happened much later than its competitors. With how great Sony flagships and their mid range devices are, I still think they can break into the American market if they make the correct adjustments.
@@JacksonWalter735We are waiting for Biden to win the election and sees China phone brands taking slices of shares in American market. We already had enough with the Japanese. Sony, Apple, Samsung all are common brand names.
I've been using my Xperia 5 III for a couple of months and I'm very happy with it! Glad they kept the SD card slot and headphone jack. Still using those features all the time.
Yeah I think thats the bigger reason for their lower sales. I forget they have flagship phones and most do too. Apple and Samsung are great at creating controversial, creative, and aesthetically pleasing ads that turn heads and spread like wildfire. I don't remember seeing a Sony commercial in the last few years.
You’ve literally given their marketing team everything they need to properly launch their next phone and I’m willing to bet they see this video and still repeat the same mistake.
Lol you think that sony hasnt thought of that? You'd be stupid to think that. Sony has lots of technology products they profit on such as their oled tvs, led tvs, cameras, ps consoles, and many other products that integrate in your daily life but says apple or Samsung on the back of it
I was an apple and Samsung user until now. Will switch to Sony once they release Xperia 1 V in may 2023. It is not because such features are appealing only to enthusiasts but with the fact that Sony is not doing any marketing of their phone line ups in USA plus they do not have any contracts with mobile carriers like Samsung and Apple.
You're right - no contracts with carriers - why didn't this dude point that out? I wanted anything but popular, over-hyped offerings. And I was also looking at an Asus Zenfone, but settled on an Xperia 5 IV. And that's coming from an LG V60. I fell in love with the small form factor and the intuitive and basic UI.
Yes. They dont even promote the phone on their webaite. If you go to the website the phone is basically hidden under a bunch of other ads and products. Is likebthey dont even wanna sell the phone. Im a huge sony fan and i love xperia phones but they are just horrible at marketing, almost as bad as HTC marketing.
Sony's marketing has always baffled me. They have amazing design and engineering teams, but their product naming, announcements and release windows make it too hard for consumers to care in such a competitive market - especially with so many other great products out there already!
They need to look at DJi, Apple and OnePlus for naming. Simple and to the point. (Not including samsung because some of their names are.... Pretty bad)
It's almost like they just have too much on their plate. I mean with how many different products Sony makes, they only make 1/3rd of their profit on consumer electronics. How can one company manage hundreds of high end product launches a year?
4K QLED 144hz refresh rate screens will be the flagship feature of 2022 cause they’re running out of stuff to sell us on. 5g isn’t enough to sway most people.
@@michaelnaas3509 for my xperia X, it was about 2.5 years, which was pretty good- this was at a time when not many manufacturers provided security updates on time and neither for more than 2 years (especially Samsung).. the xz2 is currently on Android 10 and might get 11(released in 2018)..XZ1 was their worst phone in terms of software updates, but otherwise it's pretty great actually, you usually get 2 or MAYBE 3 platform updates with a year or half more of security updates.
@@saurabhkulkarni8854 I appreciate your detailed response, thank you. My major concern with getting a new phone is how long it will be supported by software and security updates.
Very true. And while that's often a very good thing for delivering stellar products, it's not so good if they're competing with a bunch of very loud competitors who make good products in their own right.
I wonder if it is some kind of deep rooted Japanese mentality, Sony has never been very loud with their products. Even the ps5 they are super chill about it
Right! No marketing plan. Beta Max was much better than VHS and came in a smaller cassette, but Panasonic won the battle because they licensed VHS to all manufacturers while you could only get Beta Max technology by buying Sony video players. Sony never was top dog in electronics sales again.BTW, I have SONY Audiophile equipment, SONY wireless phones, but don't know a US retailer selling SONY smartphones and few that offer their TV's.
Nah just that Sony products warranty sucks just like their customer support which are filled with "DON'T GIVE A SHIT ASSHOLES". Plus most of their products are overpriced like usual. In terms of quality most of their products(except for Vaio their failed pc platform) are premium good.
I have been using Sony Xperia XZ1 for about 5 years now without much problems, in fact it's an amazing phone. But I live in Chennai,India with a population of 85 lakh people and with only 1 Sony Authorised service centre.
Yeah and when sony see`s this video they gonna put more time in launching and promoting this phone more quicker even though I heard it sells better in the U.K. than iphones they need to have a meeting with their marketing team for sure
Sony used to be the Apple of the 80s and 90s. Since then quality has gone down in most of their consumer electronics while price has stayed the same. Sony simply hasn't kept up with the competition.
With the rise of gaming phones, I think Sony should make a gaming phone and name it the Playstation Phone, and add unique exclusive games to it, and have its own Playstation operating system as well as unique side buttons and 144hz screen. Idk, maybe im stupid.
@@PRhymeExample Yeah but dude, you know the tech wasn't there back then. Even the PS Vita was like a primitive smartphone back then. If they really made a dedicated smartphone with like a tie-in to PS5 (maybe even a black/white/blue design too) I think mobile gaming could really make a comeback.
That's going to change in 2 years sony will take over the market share of Huawei and apple mite be in danger because of share market bubble because of 2 trillion dollar on the company account and can't make enough profit to every one that people will pull the money
As always, amazing clarity on a fundemental subject- ie brand awareness. I hope that Sony gives you feedback on impact on sales (and hand you a big bonus). BUT if you are going to sell a $1000 phone, you had better make sure that the sales pipe is stacked full or else you are wasting everyone's time and money, and the brand manager needs a different job...
I have a Xperia E5 (2015) which is being used by my daughter actually to watch RUclips and play games. It literally flies and the battery lasts like crazy(never changed it) and never fails to load everything you throw in it. I mean, Experia phones are lit!
They don't really make phones for us. They make these phones to showcase their internal modules to larger suppliers. Consumers are an afterthought with these.
@@marcviej.5635 If that was happening then he wouldn't be going off on their growth and sales in the end. He would've instead tried to sell it off by doing a good review. Also, he mentions in his videos if it's sponsored or not
Just switched my old Huawei p30 pro out with the Sony Xperia 5 iii 2 months ago, it was on sale here in Denmark to 3900kroner which amount to 552 dollars so almost half price. I wanted a smaller and lighter phone for work and this is build fantastic with only an 6.1 inch 21:9 Cinema Wide Screen but without Gorilla Invictus only build with gorilla Glass 6 on the front and back in a aluminium frame but still very durable.
It's already discontinued here in Indonesia and too expensive as well. Also bad after sale service. I once had to service my phone but the official Sony Center did not accept it as my phone was not in the market anymore so I had to buy a new one.
Never mentioned the high price tag of $1200. Lol you're basically getting a smaller S20 with no 120hz and bigger bezels. Who tf would buy that at 1200 dollars?
Sony sets new standards, but is too complicated/advanced for average users. (needs to post more "how to" video along with current marketing) A small niche market. Mainly for professionals and artists. Advertising style is not descriptive enough, just a visual. (most people don't know what they are buying, looking at) looking at ads you just don't know the quality within.
They shoot themselves in the foot since Xperias came out launching every 6 months a new "flagship". They tried to play being APPLE in a very wrong way.
Agreed. They should get this guy to advertise them. Great review/thesis. Interesting take on it. Especially considering LG is rumored to be leaving phone business. Funny I was thinking of getting a Sony or Asus phone next. Leaning towards Sony now. That Xperia pro review he has is good too but $2500 is a bit much
I have been using Sony phones exclusively since I started buying phones. They are incredibly durable compared to every other phone company. Their built in and default apps are incredible and intuitive. The only issue is they are super expensive and not ever sold in my country so I gotta locate unlocked phones from other countries that ship here.
I can't believe a company with the best selling consoles in the world, have some of the best TVs in the world, probably the best camera in the world, some of the best headphones / headsets in the world... Is SO SHIT at advertising their phone.
Tbh only Sony gaming department, movies & media and maybe cameras have a solid and we'll done advertising all the other departments of Sony are always niche products you either gotta see it by yourself in a store or search for it yourself otherwise you will never know IF a new product exists and since they are a Japanese company whose anything they do is a hit in Japan it's almost like they don't really care into showing the world they have actually great products and it's a shame specially as they are a huge in camera lenses and other components and they could have used their flagships products to show off their components abilities like Samsung does with it's screens on S series
I bought 4 Sony phones. All of them had issues within the first 4 months. Support is the worst I've ever dealt with. Then phone would come back in the same condition it left with but they changed a part that had nothing to do with the issue. They look nice and the stats are there but they are all junk. I caved and bought an s9+ because my girlfriend was constantly dropping hers and they all still work perfect. Never going back!!!
To be fair, there’s a reason why a lot of RUclips reviewers are provided with press samples of new products. Getting a reputable, well known RUclips (or other popular content platform) reviewer to endorse your product is quickly becoming the modern day equivalent of word-of-mouth in terms of marketing priorities. In traditional marketing they had to use indirect ways to encourage people to think and talk about their product as much as possible because a good word from someone a potential customer trusts is so much more effective than a tv, radio, or print ad could ever hope to be. These days, they don’t even have to be indirect, they can just send a press sample and if the product is as good as they claim (or if the reviewer is shady they can be paid off), they can get that trusted endorsement status out to millions of potential customers and get them thinking and talking about the product for the cost of one or two devices, which is a hell of a lot cheaper than traditional marketing campaigns.
I just googled "Sony smartphone" and the first result was the Sony XPeria pro 5G for $1,998. I think part of it is that if people are already part of the big four ecosystems it is a hassle to transfer to a new brand, and your trade in is not as good. Then Sony's "budget" line costs just as much as the flagship line for OnePlus or Pixel, and their top of the line costs twice as much as Apple or Samsung's flagship lines. People think it is a lot less hassle and cost to stick with the one they are on. Also, as you said, Sony is so focused on TVs, Playstations, exceptional audio equipment and phones are kind of on the backburner as far as upper level management and their PR team is concerned.
I hate how physical buttons have died. Also optical selectors used to be a thing on phones. But now the amount of buttons and hardware features just keeps dropping,
You're right. I've had the 1 Mark II for a few months now, and even then it took a full month for it to even get to my door. But, I absolutely love it. I like the 4k screen (even if you can't tell at that small a size) and I don't care about the 60hz refresh rate despite most new phones having higher refresh rate screens. The phone has been great and can handle absolutely anything I've pushed it to do. The cameras are great, and while I do wish there was a night mode, its just as easy (for me anyway) to take the photo in the pro app and edit it later in lightroom to get a good photo. The Dolby Atmos-enabled speakers sound amazing(something you didn't mention) and the ability to fully appreciate higher-res audio is something I needed. Which is how I found out about the phone in the first place. The biggest problem for Sony is that nobody knows they still make phones. Hell, the guy at the Metro when I went to activate the phone didn't even know Sony made phones at all. People look at my phone and they're weirded out by its taller aspect ratio, but I love it. Sure the black bars on youtube videos are annoying at first, but you get used to them. The only real downside to the phone is its price. You absolutely get what you [ay for though because the phone is full of great specs and features. I got their Wireless earbuds bundled in, which sound the best of any I've listened to, so that was a big seller on the phone for me too.
"nobody knows they still make phones" Not agree man...Its way ovepriced than Samsung and Iphone. Yes ofcourse the quality is great but most people especially in Asia they prefer Chinese brand bcause they could get flagship specs at half of Sony phone price. Its the truth thats why Sony leave Asian market and only focus on wealthy countries like Europe, U.S, etc.
@@maxearth321 that first one isn't about deterring you, it's just that nobody will know about these phones (which means not buying them) if there's a lack of advertising
I didn’t know Sony phones were good. I wonder if their marketing strategy is not loud & consistent enough. All I know is they’re expensive. They have an unapproachable sort of vibe every time I’ve been to a Best Buy store and I just turn around and walk away to see Samsung and IPhone phones if I’m honest. 🤷♂️
Sony phones have been up there but okay. I think that's the problem: the prices are high, so people then rather turn to phones like Samsung. And for cheaper options people turn to the likes of Huawei and Xiaomi... (Not sure how it is these days however)
iFenom_z .....hahaha....I know it’s just strange. I don’t know if there’re many Sony users, but like I’m sure someone has to be happy with it, otherwise we would have heard complaints no matter how small the segment of users.🙍♂️
I think Sony doesn't want to compete in the smartphone industry. They know what they do well and they are focusing on their core products which no one can touch them on.
Yep, it's all about marketing. No reason the company behind the PlayStation shouldn't be selling more phones. This year in particular they've improved a lot over prior years and hopefully the 2020 sales will outperform last year's all time low.
Actually its available in Hungary (EU) months ago, its even on sale right now, but still an iPhone 11 Pro is 300$ cheaper and even the Galaxy S20 ultra is 200$ cheaper than this.. thats why nobody cares. Oh and no free headphones here with it. 🙄
Exactly, Apple is the dominant category leader in North America. Samsung has perfectly positioned themselves as the "alternative" brand - the product you buy if you do NOT like the iPhone. They did this by mocking the iPhone and its customers in their ads, not in an effort to win those customers over but rather to unite anti-Apple sentiment. Much like Apple themselves did with Microsoft using the "I'm a Mac, I'm a PC" campaign. So now, if you dislike Apple you buy Samsung even if there are other great Android options as well. Samsung is the Pepsi to Apple's Coke. Sony is Dr. Pepper, at best.
@@amossutandi In general people invest more to promote what is already popular, that's a business principle, Iphone is one of the best around but still it's being advertised while phones that are not popular don't really spend money on ads.
@@amossutandi Sony hasn't been a single encompassing company for many decades. Sony Mobile is managed by entirely different people than Sony Interactive Entertainment, which is managed by entirely different people than Sony Pictures, which is managed by entirely different people than Sony Semiconductor Solutions or Sony Music - you get the point.
@@amossutandi Because they rely in the "Sony Playstation" brand to sell everything else. Stupid mistake. People like me who couldn't care less about a gaming console but need a good smartphone have to be targeted by their marketing team. Sony just doesn't want to.
I'm so rooting for Sony's mobile division, too. I can't imagine a life without a Sony phone because I've been with them since the days of Sony Ericsson. From Z200 to P990, P1i, Xperia Z2, Z5 Premium, and Xperia 1 (I).
The Compact series is what brought me into sony smartphones. The Xperia 5 (I&II) should in fact be the compact edition of the 1, but most mainstream media consider it as a "successor"
@@yimingwu2538 So true. The Xperia 5 series is not a successor to any Xperia 1 mark (x) phone. I love the 5 series, too, but for someone like me with big hands, playing games on a "compact screen" might pose as a challenge. I'd rather spend a few more bucks for the 1 series. Anyway, there's clearly a Sony phone for everyone. Even if someone's tight on budget, there's the 10 series, too.
@@VintageAlien No matter what phone you but, it already is. Google or Apple. Try getting a phone that don't spy on you 24/7 out of the box, ain't happening. When they launch a phone that won't, I'll buy it! (C'mon PinePhone, deliver already!)
@@SonyEnthusiast ya they don’t sell much. But I looked at the high end models and to be honest it’s actually REALLY good. I’m not sure about longevity but they seem to do a lot of right things.
A brilliant analysis and extremely well presented. I had a Sony Xperia smartphone in 2014, but over just 4 years the processor started running slow, battery got hot and wouldn't hold charge for very long. I enjoyed using it for photos and Xperia movie making app. The waterproof construction and shutter button were great features back then. The main phone and tech stores where I live in Madrid, Spain, do not stock Sony phones anymore. They are full of the usual brands and more recent ones, nut no Sony. I asked about it, they say you can only order online.
Sony should definitely watch your review and take notes on how to get their smartphones back to everyone's awareness. I really hope they don't have to give up on making smartphones, the Xperias are great.
I honestly forgot they made phones. Have been with samsung for 20years. Now they've ditched the headphone jack though, I will be moving to sony (especially as a photography enthusiast).
I lost faith in Sony when they started making flagships every 6 months. One thing that consumers hate is feeling obsolete for a couple of months old phone. 🤦🏻♂️
Must be a lonely world for you. How many people you know using them also? I'll compare that number to all the iPhones and other Android phones people use.
Of all Sony phones, high-quality sound in headphones and for bluetooth speakers. They already have a built-in program that automatically improves the sound quality, and even an equalizer is not needed. It is very comfortable, pleasantly lies on the hand. The cleanliness of the updated top-level report is a pleasure to surf the web. In short, a super duper company has never disappointed !!!🤩
The first phone I can remember with a power button FP sensor is the nextbit robin. I know there were ones before it, but that is the one I can put my finger on (hehe accidental pun). That phone came out in 2016. FOUR AND A HALF YEARS AGO. Apple is so extra
True enough... Sony is like the best kept secret in plain view in the Tech. Industry... they do some amazing devices... and i think in terms of sheer range only Samsung or Panasonic can come close...
@@KananNallainathan you can look at them you can look at in Terminal Two walls you going to get them into the bushes you can find them on this beautiful baby what to put scam room a little bit
As a very conservative phone user - I own a Xperia XZ Premium. No phone in the market currently interests me, as they have no headphone jacks, notches and the display is not 16:9. I was once a huge Sony fan, but they are no more conservative in their phones, so I lost interest. I actually lost interest in the whole phone market and I am happy with using the XZ Premium for 4 years. I don't need anything better, as phones are clearly not meant for gaming, as far as I'm concerned. I've also owned Z2, Z3 and Z5 Premium in the past and these phones were nice but were either overheating or the headphone jack was dying
This is the best advertising Sony could ever have for their phones
Yup
I guess this is the only advertisement for this Sony phone
this is so sad to say but also is so true
And advice too...for free! For free 😁
Damn
I don't think Sony even remembers they have a Smartphone division.
Everyone got transferred to the ps5 department.
True. I honestly think that smartphones are at the bottom of their priority list considering that they have a lot more "better-selling" devices and ideas. Leave the phones to Apple and Samsung, right?
Oh yeah? Could they ever be a lower priority than Windows Phone had in MS? I used to joke that it's developed by two blokes. It turned out it was actually true for almost 2 years before it was eventually killed.
Well, they certainly don't have a marketing division.
Looooool
From a big Sony fan from Japan, I have the same frustration.
3 years ago when I bought the Xperia Touch, a smart projector, my mind was blown away. It was by far the best peice of tech I bought ever in my life, and I still use it heavily to this day. Everything about it was innovative, and it felt like the future. Honestly, it still does in 2020.
A UV light touch sensor projector with an android OS, which you can gesture control, up to a 128 inch full HD screen.
This was a revolution.
However, the product got discontinued. Reason? No one knew about it. No one knew that Sony released the Xperia Touch, no one knew that Sony discontinued the Xperia Touch, and no one knew how much of a masterpiece it was.
Why dont people buy Sony products?
The answer is simple. It has been simple. Marketing.
At this point I’m thinking about just taking over the marketing department and fixing it, just so I can get my self an Xperia Touch II
I don't think marketing is the problem. The problem is Xperia phone just doesn't look that appealing and its specs also not appealing. So not only mainstream users will avoid this phone, but power users too. That leaves only hardcore Sony fans as potential buyers. Which they will also avoid because of long delays, which by the time it arrives, the soc and Android 10 already become outdated
Advertising is one of the factor. For me it is cause back in 2014 or 15 I had Xperia M and it was really awesome and in those days Sony was considered a premium smartphone brand but after that they stopped advertising and most people see what's trending and best seller thing. So they never knew sony is still in business or making phones
I think lots of people just lost the faith in Sony after how bad their phones were. Like me. I don't dare to spend that much money on something that I had a very bad experience with
I love the language design off the Xperia, want to buy one + the mark 4 headphone; but daaaaaaaaaaaaaaaaaaaaaamn, the price is way too crazy expensive in comparison with everything else available from the competitors
わっきゃい兄貴で草
こういう動画のコメント欄にも出没するのか…
In some countries, phone brands like sony, motorola, htc, and lg are just disappeared, people would love to buy them if someone sells them. Chinese brands, like realme and others, offers huge incentives to sellers and distributors, so that is maybe one of the reasons people don't buy sony, because people in some countries just don't have access to buy those smartphone brands.
A few years ago it was Sony's strategy to exit some of the not profitable markets (like India) and concentrate on the profitable ones (like Europe).
@@konrad_ljbe I'm not sure. Now I'm choosing phone which is highly preferably below 155mm and not very expensive. There are exacly two: Motorola Edge 30 Neo and Xperia 10 iv. I thing Motorolas (Xiaomi, Samsung) are pretty popular here in Czech Republic. It was Huawei, but they disappeared for obvious reason (embargo). Yes, HTC and LG disappeared long time ago. But I don't know: comparing Sony and Motorola it's hard. One has good old stuff, other has likely better camera, definitely 15% lower price, stereo speakers, more ram, fast charge and I'm happy with ones or older Motorola and much more positive reviews, despite some are saying that both phones are actually overpriced and only reason to buy them is their size and in case of Xperia it's durability and unique features.
@@pavelperina7629 I don't know the moto Edge 30 neo. But I know, that the moto Edge 30 is a great Deal.
I had the Xperia 10 III. I changed it less than one year later because of Performance issues. And according to Reviews, they didn't fixed this issue with the 10 IV. Thats why I would recommend the normal moto Edge 30.
Kind regards from Germany.
I’m more choosing to high end and what’s flagship, sony if you want to grab everyone’s attention compete with Samsung!
In America, apples subversive marketing basically means if you have an android you are looked at like you have leprosy.
Which sucks. Besides the fact I don't like apple's business practices, android has made VERY interesting phones throughout the years.
All I can say is -
Sony has a great engineer and software team.
Sony has a bad PR and Production team.
I agree and honestly Sony's PR and production team has always seemed to been lackluster
Sony has talented engineers and scientists, but they also have a culture of pitting different divisions in competition against each other. That's why the software on the PS4 was so awful at launch that's why until very recently Xperia phones took awful pictures despite having the best hardware. And it's also why their marketing teams don't care about anything except movies. Their camera division had to create it's own marketing team.
SO TRUE
@RITA , I LOVE SЕХ , WANT SЕХ !!! OPEN MY CANAL !!! why are u everywhere
@@swapnilgohil7280 well.. bots are everywhere.
Marques: "I'm still rooting for SONY...because I don't wanna see this kind of stuff die."
Me too bruh... Me too....
Me three... Sony step up your marketing! I want to see Sony phones in the hands of all my friends
The only way I see for Sony to have good sales is to match the price of Xiaomi, Realme, Oppo, and OnePlus.
Let’s help Sony turn that chart around!
@@johnfrederickudtujan8337 i agree!
Sony is bringing really innovative features in their phones and I would really like to see more of this
Legend says that he just boosted Sony’s market share to 1%
More like 0.5%
@@riverdaletales8457 It rounds up.
After this vid I'm actually considering Sony as my next phone)
@@artemyakushchenko5291 and, did you buy a Sony?
Hehe boi
For last 14 years I was buying only Sony smartphones because I love the way their phones are built and works. I was trying Samsung and some other brands but I always end up giving it to my wife or son and coming back to Sony again. I just got Sony Xperia 1 III and it's awesome.
Way to go man. Way to stay loyal to a brand. And Sony phones ARE awesome 🎉 📱
Love Sony ❤
This video has got *more views* in a day, than Sony phones sold in all of 2019.
😂😂😂😂
😂😂😂😂 true
This comment alone needs 1.6m likes or replies lmao!! 🤣🤣🤣
Lol damn you
Savage truth
This video has more views than Sony sold phones in 2019.
Crazy.
To be fair, its easier to accumulate views than to sell phones.
Since watching doesn't cost anything much extra....
😉
Oh shit ya...
@aussie bogan nobody even mentioned one plus you butt hurt fan
@@yokun1885 em, no actually this videos was uploaded 2 days ago and 2019 was 365 days long so if you get less sales of phones in a year than a single youtube in 2 days, somins wrong besides quite a lot of people have heard of sony probably more than people have heard mkbhd so that makes it even worse
Marq is such a nice guy. He's about to save the entire Sony's mobile division...
well theyre paying him to make this video soooo.....
@@SevenCostanza Nope
@@SevenCostanza Are they?
seven no they’re not, he would have to state Sony is paying him under FTC rules. He does however get a a small % from the links in his description to the products. If they click from him and end up buying, he gets a commission.
@@SevenCostanza dude, it's sony. They don't even care. They are doing fine without the phones.
Man, ever since I had my first Sony phone, I never wanted anything else. They are prety hard to break and long living. I have my current one for almost 5 years now (I'm obviously not an enthusiast, just a regular user) and the screen never broke, which is impressive, cause I never used any protective screen or case. And the software still works amazingly.
Поддерживаю, смартфоны Sony Xperia очень живучие без всяких дополнительных защитных аксессуаров.
Sony: Review this phone and we'll give you the PS5 early to review.
MKBHD: Thanks Sony but I've been using the PS5 for the past month or so.
Nah mark2 is a really good phone
I'm wondering if would buy the ipad as a second screen or mx4s
1055 usd for PS5 + Xperia 5ii combo with 1year PS+ Subcription
When you have non existent market share.
But almost every manufacturer uses your camera sensors.
*STONKS* 📈
( ͡° ͜ʖ ͡°)
Bruh
Stonks indeed. Economics FTW.
Sony's like that grandpa in retirement...
Woah you got a like from Marques!
SONY: "Hey, here's the best phone from us."
Also SONY: "It's not for sale"
lmao that is so on point
Sony: you cant afford me!!
exactly
Agreed. Some of the best features on Android phones were made popular or were widely available first on a Sony phone like the side fingerprint reader. If Sony provided better software support, made their phones more widely available, or priced them a bit lower then I think they could be just as a big as Samsung or OnePlus today in the American market. If I recall correctly, my ex had a Sony phone that was the first smart phone shipped with the newest version of Android at the time, but it only got one update to the next version of Android and that happened much later than its competitors. With how great Sony flagships and their mid range devices are, I still think they can break into the American market if they make the correct adjustments.
@@JacksonWalter735We are waiting for Biden to win the election and sees China phone brands taking slices of shares in American market. We already had enough with the Japanese. Sony, Apple, Samsung all are common brand names.
I've been using my Xperia 5 III for a couple of months and I'm very happy with it! Glad they kept the SD card slot and headphone jack. Still using those features all the time.
can you gift me the phone when youll not using it again?
Literally the only marketing I've seen for Sony phones is characters using Sony phones in Sony movies.
Yeah I think thats the bigger reason for their lower sales. I forget they have flagship phones and most do too. Apple and Samsung are great at creating controversial, creative, and aesthetically pleasing ads that turn heads and spread like wildfire. I don't remember seeing a Sony commercial in the last few years.
Yes, like in movie Passengers. I really like that Sony devices there !!
Yea, there are Sony products in the Spider-Man movies.
@@akmaldanial67 Really??
@@secondlieutenan Yup
You’ve literally given their marketing team everything they need to properly launch their next phone and I’m willing to bet they see this video and still repeat the same mistake.
What marketing team?
Lol you think that sony hasnt thought of that? You'd be stupid to think that. Sony has lots of technology products they profit on such as their oled tvs, led tvs, cameras, ps consoles, and many other products that integrate in your daily life but says apple or Samsung on the back of it
Bv Ga that's the point! Sony makes all the camera sensors for most flagships but their phones don't capture the best photos (before the 5 ii).
@@bvga747 lmao no business wants to be in a market and be pooling continous losses (especiallially a downward trend)-Amazon is an exception.
Japanese corprate culture means Sony will always be ran by dinosaurs
Watching this video I can imagine engineers at Sony being quite pissed off by the marketing and operations divisions.
I was an apple and Samsung user until now. Will switch to Sony once they release Xperia 1 V in may 2023. It is not because such features are appealing only to enthusiasts but with the fact that Sony is not doing any marketing of their phone line ups in USA plus they do not have any contracts with mobile carriers like Samsung and Apple.
So, no region lock? Buy in Japan for instance and use anywhere?
You're right - no contracts with carriers - why didn't this dude point that out? I wanted anything but popular, over-hyped offerings. And I was also looking at an Asus Zenfone, but settled on an Xperia 5 IV. And that's coming from an LG V60. I fell in love with the small form factor and the intuitive and basic UI.
This video advertised the phone more than all the ads by Sony together.
Well said sir!!! Couldn't agree more
Yes. They dont even promote the phone on their webaite. If you go to the website the phone is basically hidden under a bunch of other ads and products. Is likebthey dont even wanna sell the phone. Im a huge sony fan and i love xperia phones but they are just horrible at marketing, almost as bad as HTC marketing.
Sony's marketing has always baffled me. They have amazing design and engineering teams, but their product naming, announcements and release windows make it too hard for consumers to care in such a competitive market - especially with so many other great products out there already!
oh no they market to the right crowd, you don't hear about it because other companies spend way way more on advertising
YES agreed!!
@@ShaiyanHossain nah they're just focused on their playstation marketing.
They need to look at DJi, Apple and OnePlus for naming. Simple and to the point. (Not including samsung because some of their names are.... Pretty bad)
It's almost like they just have too much on their plate. I mean with how many different products Sony makes, they only make 1/3rd of their profit on consumer electronics. How can one company manage hundreds of high end product launches a year?
The day is finally here! MKBHD reviewed a Sony smartphone! 2020 doesn't even surprise me anymore..
Finallyyyyyyy
++
🤣♥️
Can't wait to see the Xperia 5 II review if it ever comes. Hopefully before December LOL
Paid
I sent messages to Sony Canada asking why they don't sell Sony Smartphones here but they never answered me
The first time a RUclipsr has actually answered the question they put in their title
Yeah kind of same thought. This ain't clickbait.
Mhmhmmhcaseyneistatmmhmmhmh. Excuse me.
I wouldn’t say “the first”
@@EzzatErfan sure, just a statement
That's cus the other youtubers are legitimately asking you
This is the only phone that I would actually call it “pro” such an underrated phone.
Nooo
@@sherlockwolf571 why no?
error: phone not rated
reason: people don't buy it much
4K QLED 144hz refresh rate screens will be the flagship feature of 2022 cause they’re running out of stuff to sell us on. 5g isn’t enough to sway most people.
Agreed
"this phone launched in May. MAY!"
Oh that's not too long ago. That's 3 months back.
"That was 6 MONTHS ago"
Motherfu... That's enough 2020 for me.
Yo I was just talking about that today lol
yeah time flies, its already October, crazy
Isn't it 5 months ago?
Well for me it felt like 6 years with all these stupid stuff going on around the world
I'm getting this simply because it has a notification LED. I mean I love this.
Sony phones are like that really good tasting food you haven’t heard about or seen at any restaurants.
I don't buy a new Sony Smartphone because my old Sony Xperia Z5 still works like a champ
I totally agree! My first sony lasted 5years!! Someone else is still using it too!!!
Still on my X
Can I ask how good/bad their software support has been after all those years?
@@michaelnaas3509 for my xperia X, it was about 2.5 years, which was pretty good- this was at a time when not many manufacturers provided security updates on time and neither for more than 2 years (especially Samsung).. the xz2 is currently on Android 10 and might get 11(released in 2018)..XZ1 was their worst phone in terms of software updates, but otherwise it's pretty great actually, you usually get 2 or MAYBE 3 platform updates with a year or half more of security updates.
@@saurabhkulkarni8854 I appreciate your detailed response, thank you. My major concern with getting a new phone is how long it will be supported by software and security updates.
Sony is that guy who do all the tasks and doesn't show off
Very true. And while that's often a very good thing for delivering stellar products, it's not so good if they're competing with a bunch of very loud competitors who make good products in their own right.
I wonder if it is some kind of deep rooted Japanese mentality, Sony has never been very loud with their products. Even the ps5 they are super chill about it
Reminds me of the rise and fall of HTC
@@rezhaadriantanuharja3389 THIS, oh man :( , sad to see gr8 brands dying off, really hope sony and htc too can make a comeback.
Nailed it
I think the problem is they dont advertise so people dont know that they exist...
Right! No marketing plan. Beta Max was much better than VHS and came in a smaller cassette, but Panasonic won the battle because they licensed VHS to all manufacturers while you could only get Beta Max technology by buying Sony video players. Sony never was top dog in electronics sales again.BTW, I have SONY Audiophile equipment, SONY wireless phones, but don't know a US retailer selling SONY smartphones and few that offer their TV's.
Marketing is DEAD!!!
@@Jake-by9ly maybe the phone department of sony are introverts they dont like to come outside lmao....
Exactly
Nah just that Sony products warranty sucks just like their customer support which are filled with "DON'T GIVE A SHIT ASSHOLES". Plus most of their products are overpriced like usual. In terms of quality most of their products(except for Vaio their failed pc platform) are premium good.
I have been using Sony Xperia XZ1 for about 5 years now without much problems, in fact it's an amazing phone. But I live in Chennai,India with a population of 85 lakh people and with only 1 Sony Authorised service centre.
I hope Sony returns to India, brother.
I changed the battery myself and am using it still
@@harishmohan1 nice 👍
Sony watching this like: We should make him our manager
I wish they do. They have amazing potential.
They need to see how many people i changed thier minds just to buy xperia phones and Sony accessories
i kinda wish so to..but i'll just be blunt: they dont deserve him
They can't afford him 🤣🤣
nah, they probably decided to announce the mark 3.
"MKBHD Single handedly saves Sony Mobile's year"
👍 my thoughts
You realize that it only 2 months left of 2020 right?
Yeah and when sony see`s this video they gonna put more time in launching and promoting this phone more quicker even though I heard it sells better in the U.K. than iphones they need to have a meeting with their marketing team for sure
Lol, true....
Sony honestly makes some of the best quality tech out there, they are just TERRIBLE at marketing and naming their products
Apple: iphone
Samsung: galaxy
Google: pixel
Huawei: mate
Sony: whdkmd-2939495-87-X Pro (ver. 1)
PS3 baby ad
@@SlivCommique nah that shit was actually brilliant, the PS1-PS3 era ads were terrifying and so fucking weird but they worked
@@crash1989 🤤😂😂😂😂😂
Sony used to be the Apple of the 80s and 90s. Since then quality has gone down in most of their consumer electronics while price has stayed the same. Sony simply hasn't kept up with the competition.
MKBHD: sees sony don't market their phones
MKBHD: Fine i will do it my self
que Thanos glove scene👊🏼
Sony: “see, free advertisement” 🤷♂️
I feel like they do the same as grado's did.
"try our products. See and feel it for yourselves"
Or something like that
Why noone buys sony phone, because they didn't know that there is sony phone.
With the rise of gaming phones, I think Sony should make a gaming phone and name it the Playstation Phone, and add unique exclusive games to it, and have its own Playstation operating system as well as unique side buttons and 144hz screen. Idk, maybe im stupid.
@@John-X They DID make a Dedicated gaming phone, about 10 yrs ago I think it even had a PlayStation aesthetic to it.
@@PRhymeExample Yeah but dude, you know the tech wasn't there back then. Even the PS Vita was like a primitive smartphone back then. If they really made a dedicated smartphone with like a tie-in to PS5 (maybe even a black/white/blue design too) I think mobile gaming could really make a comeback.
@@John-X I guess they could try there hand at Remote Play again like they had before maybe compete with Microsoft and Xcloud except dedicated mobile
I swear to god i didn’t know they made cell phones. I’m like wtf?? 🤦♂️😂🤣😂
Me and almost everyone in my family used to have Xperia phones but they aren’t available in my country any more.
That's going to change in 2 years sony will take over the market share of Huawei and apple mite be in danger because of share market bubble because of 2 trillion dollar on the company account and can't make enough profit to every one that people will pull the money
Same, I had an Xperia Z, my sister had a Z Ultra. Then boom we all switched to Apple
Me too!!!
@@MadhuAkash well you really have quite the big brain
Yes Sony was the go too phone even the Walkman feature .
As always, amazing clarity on a fundemental subject- ie brand awareness. I hope that Sony gives you feedback on impact on sales (and hand you a big bonus). BUT if you are going to sell a $1000 phone, you had better make sure that the sales pipe is stacked full or else you are wasting everyone's time and money, and the brand manager needs a different job...
Sony is like that brilliant student in class who is too afraid to speak.
great explanation 🤔
Y this so accurate
Sony is more like the most talented student who dont give a shit about others
@@puffypuffy7162 no one cares about Sony's shit 😂
Congrats
The title should be "Why don't Sony let people buy their smartphones".
I have a Xperia E5 (2015) which is being used by my daughter actually to watch RUclips and play games. It literally flies and the battery lasts like crazy(never changed it) and never fails to load everything you throw in it. I mean, Experia phones are lit!
I've only ever seen Nathan Drake use an Xperia - and he's quite literally built into the Sony PlayStation.
😂🤦🏽♂️
sonys spiderman movies too
Wasn't the xperia t in a James Bond film too?
@@bobbuilder305 Funny enough U can see older Xperia phones in new movies. Like XZ1.
Everyone in "The Boys" TV series was using one.
This channel might singlehandedly make more people buy this phone and save their phone division lol
They don't really make phones for us. They make these phones to showcase their internal modules to larger suppliers. Consumers are an afterthought with these.
I’ll just stick to my iPhone
Ninjya Bakon good choice
too many bad experiences with Sony,, Nap,, I don't wanna give this shitty company a chance,,no more
@@marcviej.5635 If that was happening then he wouldn't be going off on their growth and sales in the end. He would've instead tried to sell it off by doing a good review. Also, he mentions in his videos if it's sponsored or not
Just switched my old Huawei p30 pro out with the Sony Xperia 5 iii 2 months ago, it was on sale here in Denmark to 3900kroner which amount to 552 dollars so almost half price. I wanted a smaller and lighter phone for work and this is build fantastic with only an 6.1 inch 21:9 Cinema Wide Screen but without Gorilla Invictus only build with gorilla Glass 6 on the front and back in a aluminium frame but still very durable.
Trust me you want gorilla glass 6. Vitus is too prone to scratches as reported by many people
MKBHD - "For free"
Me - 👁️👄👁️
buy this as a present for someone and keep the headphone lol.
More like the price of that headphone is included in the price of the phone 👁️👄👁️
That's fuckn insane
@@75Shad0ws phone for your niece nephew and the headphones for yourself ngl thats selling me rn
Can't find that bundle with those headphones anywhere!
Sony staff"Write that down, write that down"
😂
The staff already knows this shit, but management doesn't give them funds or priority
hahahaha
Sony already doing great in gaming and digital platform!
Why even bother with phone
🤣🤣🤣🤣
Not having a selfie hole punch is amazing
1. Bad marketing
2. Overshadowed by those big brands
More like no marketing. I honestly didn't know Sony was still selling phones in the US.
Too expensive
It's already discontinued here in Indonesia and too expensive as well. Also bad after sale service. I once had to service my phone but the official Sony Center did not accept it as my phone was not in the market anymore so I had to buy a new one.
And also by their own products... PS, TV's and camera's
The price man. I can get a Xiaomi Snapdragon 855 for $300usd, back when it just came out in devices.. Also no aftermarket support/unlocked bootloader.
That SIM card tray with no tool required is amazing. Every smartphone company should do that.
They can add more camera but not this?
agree its just a hassle to have a tool and thieves most likely have it to remove the sim anyway
@@realcartoongirl the thieves better stole the entire phone instead
Sony makes great phones and then doesn't tell anyone about them, genius strategy. LOL
I use to sell good weed but never told anyone
@@The-Heart-Will-Testify So, Nokia is a drug dealer. Nice.
@@The-Heart-Will-Testify ha ha.
But their midrange is always disappointing, let's see their 10's successor
To be fair, it works for tesla. I guess the difference is market saturation.
I prefer Sony Xperia more than iPhone
Well explained
riview juga sekalian bang😀
Loh heh loh heh 😂😂😂
Review juga dong
Thats what he does every time !
Never mentioned the high price tag of $1200. Lol you're basically getting a smaller S20 with no 120hz and bigger bezels. Who tf would buy that at 1200 dollars?
Sony are you listening, this is how to advertise your products.
Sony sets new standards, but is too complicated/advanced for average users. (needs to post more "how to" video along with current marketing)
A small niche market. Mainly for professionals and artists.
Advertising style is not descriptive enough, just a visual. (most people don't know what they are buying, looking at) looking at ads you just don't know the quality within.
THEY DONT CARE ABOUT THEIR PHONES...its simple
They shoot themselves in the foot since Xperias came out launching every 6 months a new "flagship". They tried to play being APPLE in a very wrong way.
Agreed. They should get this guy to advertise them. Great review/thesis. Interesting take on it. Especially considering LG is rumored to be leaving phone business. Funny I was thinking of getting a Sony or Asus phone next. Leaning towards Sony now. That Xperia pro review he has is good too but $2500 is a bit much
They will still won't make anything for budget segment. So, in the end they will die for sure.
If I were a Sony executive, I would seat all people in charge of the cell phone department to watch this video.
I think that Sony executive would be partly, if not mostly, to blame for the falling sales.
I would have fired them all
Just fire the whole phone marketing department
@@ericto2958 there is no phone marketing department...duh😂
And fire the sales department.
I have been using Sony phones exclusively since I started buying phones. They are incredibly durable compared to every other phone company. Their built in and default apps are incredible and intuitive. The only issue is they are super expensive and not ever sold in my country so I gotta locate unlocked phones from other countries that ship here.
I really don't know why I laughed when he said for free second time😅😅😅
Me too LMHO 🤣😂
The feeling of "why did I bought the headphone when I can get an xperia too" 😂
I actually did too🤣🤣
Same bro same
He's just making sure you understand how insane that is
-"For Free"
-Oh okay
-"...For Free"
-OH MY GOD
Right?
_...for free..._
For free
It never made me so happy to hear those two words.
GAY BOT
I can't believe a company with the best selling consoles in the world, have some of the best TVs in the world, probably the best camera in the world, some of the best headphones / headsets in the world... Is SO SHIT at advertising their phone.
Best TVs in the world 😁😂
@@JP-wm1cc Their oled lineup is phenomenal
I haven’t been able to see if their new TVs are good ,because I’m still using a 12 yr old model,that still works.🤷🏻♂️
Tbh only Sony gaming department, movies & media and maybe cameras have a solid and we'll done advertising all the other departments of Sony are always niche products you either gotta see it by yourself in a store or search for it yourself otherwise you will never know IF a new product exists and since they are a Japanese company whose anything they do is a hit in Japan it's almost like they don't really care into showing the world they have actually great products and it's a shame specially as they are a huge in camera lenses and other components and they could have used their flagships products to show off their components abilities like Samsung does with it's screens on S series
Not only their phones, just look how they advertise their headphones, with that code name that you can’t easily remember.
Who remembers the old Sony Ericsson
I haved already one and i miss that one
Sony Ericsson is one of the most sold phones ever. So people used to buy Sony phones
I had a Sony Ericsson T610 which got stolen
The good old fashioned days !
I have 3 Sitting in my “Old phones box”
Sony be like : How come we didn't know all this 😂
They know, they just don't care, their most profitable business is playstation and semiconductors followed by electronics and audio equipment
lol
@@indragarg2857 Don't forget entertainment/media lol
I bought 4 Sony phones. All of them had issues within the first 4 months. Support is the worst I've ever dealt with. Then phone would come back in the same condition it left with but they changed a part that had nothing to do with the issue. They look nice and the stats are there but they are all junk. I caved and bought an s9+ because my girlfriend was constantly dropping hers and they all still work perfect. Never going back!!!
@@michaelgeyer7736 4 Sony phones with issues within 4 months? I have no problem calling a troll out when I see one.
ive had this phone for just over 3yrs... Just love everything about it...
This brother here probably helped Sony sell more phones in a 12min youtube video than the company's whole effort on its own, lol
To be fair, there’s a reason why a lot of RUclips reviewers are provided with press samples of new products. Getting a reputable, well known RUclips (or other popular content platform) reviewer to endorse your product is quickly becoming the modern day equivalent of word-of-mouth in terms of marketing priorities. In traditional marketing they had to use indirect ways to encourage people to think and talk about their product as much as possible because a good word from someone a potential customer trusts is so much more effective than a tv, radio, or print ad could ever hope to be. These days, they don’t even have to be indirect, they can just send a press sample and if the product is as good as they claim (or if the reviewer is shady they can be paid off), they can get that trusted endorsement status out to millions of potential customers and get them thinking and talking about the product for the cost of one or two devices, which is a hell of a lot cheaper than traditional marketing campaigns.
@@ladams391 Waiting for Sony Xperia Mark III with 4k @120Hz Display
full agree
agree nd sony needs to price is at $700 or lower not $1100
This was an ad fella.
I just googled "Sony smartphone" and the first result was the Sony XPeria pro 5G for $1,998. I think part of it is that if people are already part of the big four ecosystems it is a hassle to transfer to a new brand, and your trade in is not as good. Then Sony's "budget" line costs just as much as the flagship line for OnePlus or Pixel, and their top of the line costs twice as much as Apple or Samsung's flagship lines. People think it is a lot less hassle and cost to stick with the one they are on. Also, as you said, Sony is so focused on TVs, Playstations, exceptional audio equipment and phones are kind of on the backburner as far as upper level management and their PR team is concerned.
I remember HTC ,blackberry ,Motorola, Nokia and Sony Ericsson used to be popular phones companies !
I hate how physical buttons have died. Also optical selectors used to be a thing on phones. But now the amount of buttons and hardware features just keeps dropping,
@@MrJustCallMeJames same I prefer the back fingerprint scanner than having it on the front
Motorola is still there.
@@boonslang6689
Moto what???
They can't keep up in the competition like nokia
Got the first and second ever Xperia ... fell in love with them and use Sony Phones since! I am one of the 0% and i´m proud of it :D
Me to👍
Me too! I have a xperia XZ1 and it's great.
I hv iPhone 6s +☹️😞
@@fernandoharada508 I have the 5 I and love it
@@Peter-eo4sz it's ok I had one two months ago then got a s10
Most Sony office branches watching this: "Wait, we still make phones?"
Sony CEO: We're still making phones???
me: you better :D
Sony CEO: hold on a minute, when did we make phone again?
@@terryjackson759 what IS Xperia
Sony is making phones since you were born
Currently own 2 phones rn. Xperia 10 II and Xperia Z5 Premium as my business phone
You're right. I've had the 1 Mark II for a few months now, and even then it took a full month for it to even get to my door. But, I absolutely love it. I like the 4k screen (even if you can't tell at that small a size) and I don't care about the 60hz refresh rate despite most new phones having higher refresh rate screens. The phone has been great and can handle absolutely anything I've pushed it to do. The cameras are great, and while I do wish there was a night mode, its just as easy (for me anyway) to take the photo in the pro app and edit it later in lightroom to get a good photo. The Dolby Atmos-enabled speakers sound amazing(something you didn't mention) and the ability to fully appreciate higher-res audio is something I needed. Which is how I found out about the phone in the first place.
The biggest problem for Sony is that nobody knows they still make phones. Hell, the guy at the Metro when I went to activate the phone didn't even know Sony made phones at all. People look at my phone and they're weirded out by its taller aspect ratio, but I love it. Sure the black bars on youtube videos are annoying at first, but you get used to them. The only real downside to the phone is its price. You absolutely get what you [ay for though because the phone is full of great specs and features. I got their Wireless earbuds bundled in, which sound the best of any I've listened to, so that was a big seller on the phone for me too.
Sony is still alive, i like them
I love Sony phones too, just not the price
The only downside SONY making is their service center bad.
"nobody knows they still make phones" Not agree man...Its way ovepriced than Samsung and Iphone. Yes ofcourse the quality is great but most people especially in Asia they prefer Chinese brand bcause they could get flagship specs at half of Sony phone price. Its the truth thats why Sony leave Asian market and only focus on wealthy countries like Europe, U.S, etc.
I like Sony flagship phone but most Asian were poor like me. 1200$ Xperia 1 ii is over 4 months worth of my salary :(
You have gigantic hands. Most people's hand are not like that. These modern huge phones are not comfortable at all to handle them with one hand.
In a nutshell: Poor marketing and not sending review phones to tech reviewers in time.
Neither of those deter me. I want root and custom Rom support
@@maxearth321 that first one isn't about deterring you, it's just that nobody will know about these phones (which means not buying them) if there's a lack of advertising
Until now realizing that Sony still has phones.
Android it sucks and is buggy otherwise I would get the Sony or Samsung
Added to cart. 8gig + headphone jack, I like.
There are a bilion phones with 8gig and a jack.
@@Xfade81 with the 865+?
@@Xfade81and dual front facing speakers
MKBHD WHERE IS PIXEL 5 VIDEOOOOOO
how much does it sell for
"This phone has *TOOL LESS* SIM card tray" ???
Since the beginning all Sony phones have this.
Jeez, I remember a time when Sony Ericssons were the best phones you could get.
Xperias also very good. I stll have xperia x10 some models
I feel like Sony is just making a phone because they can
Sony flex? 😳
They make most of their wealth by selling their camera sensors to nearly all smartphone makers, including Apple. Also from Sony PlayStation.
They also made a concept car 🤣
@@adityaaditya7286 yea that confirms it they just making stuff cuz they can
I agree is like when Direct TV are making their own shows just to flex on people
I didn’t know Sony phones were good. I wonder if their marketing strategy is not loud & consistent enough. All I know is they’re expensive. They have an unapproachable sort of vibe every time I’ve been to a Best Buy store and I just turn around and walk away to see Samsung and IPhone phones if I’m honest. 🤷♂️
Haha nice description. " Unapproachable vibes."
Sony have a marketing strategy? Hahaha
Sony was never on top of the marketing game, I mean, just look at how utilitarian and sparse their website is.
Sony phones have been up there but okay. I think that's the problem: the prices are high, so people then rather turn to phones like Samsung.
And for cheaper options people turn to the likes of Huawei and Xiaomi... (Not sure how it is these days however)
iFenom_z .....hahaha....I know it’s just strange. I don’t know if there’re many Sony users, but like I’m sure someone has to be happy with it, otherwise we would have heard complaints no matter how small the segment of users.🙍♂️
I think Sony doesn't want to compete in the smartphone industry. They know what they do well and they are focusing on their core products which no one can touch them on.
Yep, it's all about marketing. No reason the company behind the PlayStation shouldn't be selling more phones. This year in particular they've improved a lot over prior years and hopefully the 2020 sales will outperform last year's all time low.
well....SONY did recently announce that their mobile division has finally turned profitable. So hopefully that is the case that sales are going up.
Actually its available in Hungary (EU) months ago, its even on sale right now, but still an iPhone 11 Pro is 300$ cheaper and even the Galaxy S20 ultra is 200$ cheaper than this.. thats why nobody cares. Oh and no free headphones here with it. 🙄
Microsoft did advertising and they didn’t do well with phones and they make the Xbox.
Design also worse... Sony should improve in Design..
Exactly, Apple is the dominant category leader in North America. Samsung has perfectly positioned themselves as the "alternative" brand - the product you buy if you do NOT like the iPhone.
They did this by mocking the iPhone and its customers in their ads, not in an effort to win those customers over but rather to unite anti-Apple sentiment. Much like Apple themselves did with Microsoft using the "I'm a Mac, I'm a PC" campaign. So now, if you dislike Apple you buy Samsung even if there are other great Android options as well. Samsung is the Pepsi to Apple's Coke. Sony is Dr. Pepper, at best.
Sony: We don't need advertising, people know who we are and we go by word of mouth only.
well, then why is sony spending billions in marketing for playstation, while everybody already knows about playstation...
@@amossutandi In general people invest more to promote what is already popular, that's a business principle, Iphone is one of the best around but still it's being advertised while phones that are not popular don't really spend money on ads.
@@amossutandi Sony hasn't been a single encompassing company for many decades. Sony Mobile is managed by entirely different people than Sony Interactive Entertainment, which is managed by entirely different people than Sony Pictures, which is managed by entirely different people than Sony Semiconductor Solutions or Sony Music - you get the point.
@@amossutandi Because they rely in the "Sony Playstation" brand to sell everything else. Stupid mistake. People like me who couldn't care less about a gaming console but need a good smartphone have to be targeted by their marketing team. Sony just doesn't want to.
Yeah I wonder why the bigger phone companies like Samsung or Apple don't go by this... Lol
My mom had the old xperia like xperia z I guess and I still remember it was one of the best phone apart from nokia lumia 1020 we had from 2010 to 2017
I'm so rooting for Sony's mobile division, too. I can't imagine a life without a Sony phone because I've been with them since the days of Sony Ericsson. From Z200 to P990, P1i, Xperia Z2, Z5 Premium, and Xperia 1 (I).
Same Man
The Compact series is what brought me into sony smartphones. The Xperia 5 (I&II) should in fact be the compact edition of the 1, but most mainstream media consider it as a "successor"
@@yimingwu2538 So true. The Xperia 5 series is not a successor to any Xperia 1 mark (x) phone. I love the 5 series, too, but for someone like me with big hands, playing games on a "compact screen" might pose as a challenge. I'd rather spend a few more bucks for the 1 series. Anyway, there's clearly a Sony phone for everyone. Even if someone's tight on budget, there's the 10 series, too.
Support companies you like.
We need Sony, LG, HTC to bring the heat like they used to. Sadly it may never happen again. Even Nokia.
I didn't know those manufacturers still make phones. Wasn't HTC bought by Valve for their VR tech?
Nokia are coming back into the game. They might do something more impressive...
I would Love to add moto too
I recommend HTC phone to my aunt, and she was doubt me. i wouldnt recommend to her again
@@VintageAlien No matter what phone you but, it already is. Google or Apple. Try getting a phone that don't spy on you 24/7 out of the box, ain't happening.
When they launch a phone that won't, I'll buy it!
(C'mon PinePhone, deliver already!)
So basically Sony phones are a hidden gem really good devices that most of us don't think to buy
Yup. I'm the only one in my circle with a Sony Xperia 1 III 👍
@@SonyEnthusiast ya they don’t sell much. But I looked at the high end models and to be honest it’s actually REALLY good. I’m not sure about longevity but they seem to do a lot of right things.
@@xShinobiXx I have old Sony phones from 2011 that still work, so there's no doubt about Sony longevity 👍.
"should we make a phone?"
"For what?"
"Idk."
"Whatever we're rich."
FOR WHAT!!?
@@cykacat4196 leave sony alone, they know what they r doin !
@@erics7219 don't shout there fucker, i will leave them alone, but not when they are in the middle of a dip
@@cykacat4196 calm down bud
@@cykacat4196 chill mate
When you realize that this video alone has made more exposure to Sony Phones then their advertising and sales along could ever do
When you realize USA makes up less than 5% total world population.
😱
To be honest I didn't know that sony made phones until this vid
@@gavinbunch2607 you living under a rock or something?
When you said "they really need to have a strong 2019" for a moment I felt like I'd gone back in time and escaped the hellish apocalypse of 2020
I had to double check when this video was uploaded, I though for a moment I was watching something rather old! haha.
Yeah. I heard that too. My first thought was he may have clipped that part from last year's video.
Yeah. I heard that too. My first thought was he may have clipped that part from last year's video.
I guess I'm in the bunch double checking...
Quit exaggerating
A brilliant analysis and extremely well presented.
I had a Sony Xperia smartphone in 2014, but over just 4 years the processor started running slow, battery got hot and wouldn't hold charge for very long. I enjoyed using it for photos and Xperia movie making app. The waterproof construction and shutter button were great features back then.
The main phone and tech stores where I live in Madrid, Spain, do not stock Sony phones anymore. They are full of the usual brands and more recent ones, nut no Sony. I asked about it, they say you can only order online.
Sony’s market share just went to 0.01% as a direct result of this video
Sony should definitely watch your review and take notes on how to get their smartphones back to everyone's awareness. I really hope they don't have to give up on making smartphones, the Xperias are great.
They’re not gonna give up. They got a lot more in store for the Xperia line up.
I honestly forgot they made phones. Have been with samsung for 20years. Now they've ditched the headphone jack though, I will be moving to sony (especially as a photography enthusiast).
Sony and taking reviews?! That's probably the last thing one can expect off Sony. They live in their own little bubble competing with themselves
🔥🔥🔥🔥
@@Justgambleit They giving up with xpera 1 iii, i would definitely buy it by 2022 if they role out new model
I lost faith in Sony when they started making flagships every 6 months. One thing that consumers hate is feeling obsolete for a couple of months old phone. 🤦🏻♂️
I'm watching this on my XPERIA 1
They made them too durable... lmao
@@yoriow877 which is a good thing.
Ayee Xperia XA2 Ultra over here
Must be a lonely world for you. How many people you know using them also? I'll compare that number to all the iPhones and other Android phones people use.
@@Blackhonda It's awesome to be unique 🌝
I have a Sony Xperia 5 and I love it 🥰
I love the vibration when Im watching movies in Netflix. It really adds to the explosions, guns, and war mood. Perfect for James Bond movies.
Nice
How long you have ????
My Xperia ZR died after months of buying
How to get it??🙀
Samsung, Apple, LG and other smartphone manufacturers gets High-tech stuff from SONY
SONY: I guide others to the treasure I cannot possess.
reddit
Other manufacturers also go to Samsung for screens and memory chips though.
Of all Sony phones, high-quality sound in headphones and for bluetooth speakers. They already have a built-in program that automatically improves the sound quality, and even an equalizer is not needed. It is very comfortable, pleasantly lies on the hand. The cleanliness of the updated top-level report is a pleasure to surf the web. In short, a super duper company has never disappointed !!!🤩
This feels like Marques is reprimanding Sony and I love it.
Reprimanding. That's a new word that I just learned. Thank you!
Reprimand: A formal expression of disapproval.
"a revolutionary technology". That Apple shade though.
LMAFOOOOOOOOOOOO😂😂😂😂😂😂😂😂
Really chilly under that shade
I feel like this is why he is making a video on a Sony phone. He never makes these videos. A few times years ago maybe.
@@TimoW43 definitely
The first phone I can remember with a power button FP sensor is the nextbit robin. I know there were ones before it, but that is the one I can put my finger on (hehe accidental pun). That phone came out in 2016. FOUR AND A HALF YEARS AGO. Apple is so extra
Sony also got probably the best sounding audio chips amongst other smartphones.
Sony; *We work in secret, we exist in shadow and we dress in black.*
True enough... Sony is like the best kept secret in plain view in the Tech. Industry... they do some amazing devices... and i think in terms of sheer range only Samsung or Panasonic can come close...
is that court of owl reference?
You sound like a ps4
@@KananNallainathan you can look at them you can look at in Terminal Two walls you going to get them into the bushes you can find them on this beautiful baby what to put scam room a little bit
Exactly
As a very conservative phone user - I own a Xperia XZ Premium. No phone in the market currently interests me, as they have no headphone jacks, notches and the display is not 16:9. I was once a huge Sony fan, but they are no more conservative in their phones, so I lost interest. I actually lost interest in the whole phone market and I am happy with using the XZ Premium for 4 years. I don't need anything better, as phones are clearly not meant for gaming, as far as I'm concerned.
I've also owned Z2, Z3 and Z5 Premium in the past and these phones were nice but were either overheating or the headphone jack was dying
Sony execs after watching this: Did anyone here try and call this MKBHD fellow for input?!?!
Everyone else in the room: 😰😱🥶🥴
Don't worry, they paid him for the video, probably
vachamufonera next time😁
teksimian if he was getting paid for it they would’ve seeded him the phone when it was announced back in may.