Thanks for your videos, they help clear up some aspects of Meta ads that other creators don't go into fully. Do you think you might consider doing a video on analyzing the stats on Meta Ads? For example, what is a good CTR, CPM, etc. Most of what I know is an amalgamation of what I've read/heard, but I'm not sure how accurate it all is. A video like this would be very helpful, especially since I haven't seen it from other creators. Either way, thanks for your vids!
Hey man, I love your channel. I always get useful info and I also enjoy the benefits of some discount codes from you, so thank you. But please, fix your audio, it is too low. How about more compression, yeah? Cheers!
i ran 4 ads across 5 ad sets, some spend well others dont even show some of the ads. i spend time making those 4 ads videos, yet still random which one performs..
"High performing" is mostly meaningless, imo. But 0.39 CPR is actually pretty good. And yeah, you never know which video will win. I think it helps to view it all as a big testing process. But it can still feel frustrating to put in work and then have 3 videos now get shown ha.
I’m starting to break up adsets by gender now Obviously men are usually a cheaper cost per but I’ve noticed for me personally even tho i get my conversions from men, the cost between men and women are visually identical, so I’m gonna start splitting it up between then two to get more balanced results and then remove countries based on who in where is engaging Just another test I plan on trying out
I’m gonna be looking at the data over the next 8 weeks and have a definitive answer. But I reckon there should be more definitive results as far as CTR and hypeddit link clicks I might even take it a step further after that and design ads more geared towards either gender. Both respond to different visuals Men are often more information enticed (texts and call to action) and women are more visually enticed (appearance and vibrance)
You're talking about the campaign that went from ~$0.25 to ~$0.14 CPR, right? Yeah, here are the videos: 1) facebook.com/thrxttle/videos/3602493303362550/ - $0.25 2) facebook.com/thrxttle/videos/1029635551650044/ - $0.14 That second one got good engagement organically, and it transferred really well to the paid campaign.
I'm actually about to post a review of Hypeddit! Probably in the next week or two. It's a good platform and it definitely works, but I'm pretty convinced that if you get your visuals right, you can do much better than the auto-generated cover art stuff. The custom ads I made outperformed the cover art stuff by like 20%.
Thanks for your videos, they help clear up some aspects of Meta ads that other creators don't go into fully. Do you think you might consider doing a video on analyzing the stats on Meta Ads? For example, what is a good CTR, CPM, etc. Most of what I know is an amalgamation of what I've read/heard, but I'm not sure how accurate it all is. A video like this would be very helpful, especially since I haven't seen it from other creators. Either way, thanks for your vids!
That's a good idea! I'll add it to the queue; probably will get to it in the next month-ish.
And thanks for the kind words - it means a lot 🙏
@@twostorymediamusic Looking forward to it!
Hey man, I love your channel. I always get useful info and I also enjoy the benefits of some discount codes from you, so thank you. But please, fix your audio, it is too low. How about more compression, yeah? Cheers!
I think I need new headphones ha... it always sounds fine / too loud when I'm mixing it. Thanks for the feedback.
Is it possible to do this with google ads? I've only ever seen them done witg meta ads. Google also have conversion tracking pixels.
i ran 4 ads across 5 ad sets, some spend well others dont even show some of the ads. i spend time making those 4 ads videos, yet still random which one performs..
.39c usd /cpa, decent but didn't change over a month. this was a 'high performing' campaign
"High performing" is mostly meaningless, imo. But 0.39 CPR is actually pretty good.
And yeah, you never know which video will win. I think it helps to view it all as a big testing process. But it can still feel frustrating to put in work and then have 3 videos now get shown ha.
I’m starting to break up adsets by gender now
Obviously men are usually a cheaper cost per but I’ve noticed for me personally even tho i get my conversions from men, the cost between men and women are visually identical, so I’m gonna start splitting it up between then two to get more balanced results and then remove countries based on who in where is engaging
Just another test I plan on trying out
Super interesting! When you split by gender, do you then get similar results in terms of CPR and total clicks?
I’m gonna be looking at the data over the next 8 weeks and have a definitive answer. But I reckon there should be more definitive results as far as CTR and hypeddit link clicks
I might even take it a step further after that and design ads more geared towards either gender. Both respond to different visuals
Men are often more information enticed (texts and call to action) and women are more visually enticed (appearance and vibrance)
Would you be able to show us the difference between the 2 ads? Or explain it on here hahah. Would love to see the difference between the two!
You're talking about the campaign that went from ~$0.25 to ~$0.14 CPR, right? Yeah, here are the videos:
1) facebook.com/thrxttle/videos/3602493303362550/ - $0.25
2) facebook.com/thrxttle/videos/1029635551650044/ - $0.14
That second one got good engagement organically, and it transferred really well to the paid campaign.
ive seen the hyedit generated visualisers perform 100x better than visuals i've made
I'm actually about to post a review of Hypeddit! Probably in the next week or two.
It's a good platform and it definitely works, but I'm pretty convinced that if you get your visuals right, you can do much better than the auto-generated cover art stuff. The custom ads I made outperformed the cover art stuff by like 20%.