- Видео 103
- Просмотров 185 086
Two Story Media
США
Добавлен 5 дек 2018
Welcome to Two Story Media! My name is Jon, and my goal with this channel is to help indie musicians learn how to build meaningful community around their artistry.
To that end, the plan is to try stuff and tell you what works.
I've been running twostorymelody.com (a music blog) since 2016ish. Over that time, we've interviewed hundreds of artists and written thousands of reviews.
I've been running twostorymedia.com (a music marketing agency) since 2018ish. We started out with a focus on PR (press campaigns), and have since branched out into almost everything - paid ads, social media, Spotify promotion, those wavy-arms guys you see in front of gas stations.
Kidding about the wavy-arms guys.
We've worked with major-label acts with multiple millions of streams, seen our indie clients get on their first "Fresh Finds" playlists, and done consulting with acts that are just starting out.
Wherever you are on the journey, here's wishing you good luck!
Now get out there and make music.
To that end, the plan is to try stuff and tell you what works.
I've been running twostorymelody.com (a music blog) since 2016ish. Over that time, we've interviewed hundreds of artists and written thousands of reviews.
I've been running twostorymedia.com (a music marketing agency) since 2018ish. We started out with a focus on PR (press campaigns), and have since branched out into almost everything - paid ads, social media, Spotify promotion, those wavy-arms guys you see in front of gas stations.
Kidding about the wavy-arms guys.
We've worked with major-label acts with multiple millions of streams, seen our indie clients get on their first "Fresh Finds" playlists, and done consulting with acts that are just starting out.
Wherever you are on the journey, here's wishing you good luck!
Now get out there and make music.
Are Guaranteed Algorithmic Playlist Placements a Scam? (DaimoonMedia Interview)
Tom's the founder of DaimoonMedia (daimoon.media) a playlist pitching company that's worked with over 9,500+ artists, and one of the options I reviewed (and recommend) on this channel. In this video, we discuss whether the companies that promise algorithmic playlist placements are legit.
***
Want to grow your fanbase?
Here are three ways we can help:
✅ Download our free song release checklist: tinyurl.com/25b2zk7d
📈 Grow on Spotify with our Meta ad management: tinyurl.com/2s42kbey
📕 Read my book, How to Promote Indie Music: tinyurl.com/2s3uc68n
***
***
Want to grow your fanbase?
Here are three ways we can help:
✅ Download our free song release checklist: tinyurl.com/25b2zk7d
📈 Grow on Spotify with our Meta ad management: tinyurl.com/2s42kbey
📕 Read my book, How to Promote Indie Music: tinyurl.com/2s3uc68n
***
Просмотров: 190
Видео
Behind the scenes at a playlist pitching company (DaimoonMedia)
Просмотров 166День назад
Tom's the founder of DaimoonMedia (daimoon.media) a playlist pitching company that's worked with over 9,500 artists, and one of the options I reviewed (and recommend) on this channel. In this video, he breaks down how playlist pitching actually works. Want to grow your fanbase? Here are three ways we can help: ✅ Download our free song release checklist: tinyurl.com/25b2zk7d 📈 Grow on Spotify wi...
Watch this before you pay an ad agency for Spotify streams.
Просмотров 605Месяц назад
I'm not sure if it's just my viewpoint, but it seems like ad agencies for Spotify promotion have become more prevalent in the past few years. If you're considering working with one, there are a couple of big questions you'll need to answer. Want to grow your fanbase? Here are three ways we can help: ✅ Download our free song release checklist: tinyurl.com/25b2zk7d 📈 Grow on Spotify with our Meta...
Where to Focus Your Spend on Groover (Advice from the Company's Co-Founder)
Просмотров 192Месяц назад
Here's how Dorian recommends allocating your budget. Want to grow your fanbase? Here are three ways we can help: ✅ Download our free song release checklist: tinyurl.com/25b2zk7d 📈 Grow on Spotify with our Meta ad management: tinyurl.com/2s42kbey 📕 Read my book, How to Promote Indie Music: tinyurl.com/2s3uc68n
Groover's Founder Lays Out the Path to Growing an Artist Career in 4 Minutes
Просмотров 229Месяц назад
I asked Dorian how he'd make it as an indie artist today - this was his response. I thought it was pretty good. Want to grow your fanbase? Here are three ways we can help: ✅ Download our free song release checklist: tinyurl.com/25b2zk7d 📈 Grow on Spotify with our Meta ad management: tinyurl.com/2s42kbey 📕 Read my book, How to Promote Indie Music: tinyurl.com/2s3uc68n
Meta ads or Spotify playlisting? Here's my take (with real campaign data)
Просмотров 1,6 тыс.2 месяца назад
"Should I use Meta ads or Spotify playlists to grow my streaming numbers?" That's one of the most common questions I get from artists. Here's my two cents. Want to grow your fanbase? Here are three ways we can help: ✅ Download our free song release checklist: tinyurl.com/25b2zk7d 📈 Grow on Spotify with our Meta ad management: tinyurl.com/2s42kbey 📕 Read my book, How to Promote Indie Music: tiny...
Spotify bots are getting indie artists banned.
Просмотров 1,2 тыс.2 месяца назад
Here are some links to things I mention in the video: Spotify's Royalty System Changes: artists.spotify.com/en/blog/modernizing-our-royalty-system Spotify's Loud & Clear Report: loudandclear.byspotify.com/ Ari Herstand's newsletter: aristake.com/ Want to grow your fanbase? Here are four ways we can help: ✅ 5-step plan to get 100k streams on your next release: tinyurl.com/8vjs9c7e 🤜 Join our Spo...
How much should you spend on a Groover campaign?
Просмотров 4052 месяца назад
Dorian (one of Groover's co-founders) shares his recommendation for an ideal Groover budget. Want to grow your fanbase? Here are four ways we can help: ✅ 5-step plan to get 100k streams on your next release: tinyurl.com/8vjs9c7e 🤜 Join our Spotify growth community: tinyurl.com/m979856j 📈 Hire us to run Meta ads for Spotify: tinyurl.com/2s42kbey 📕 Read my book, How to Promote Indie Music: tinyur...
The best way to use Groover (tips from the co-founder)
Просмотров 1372 месяца назад
In this video, Dorian gives a few tips for getting the most out of Groover. Want to grow your fanbase? Here are four ways we can help: ✅ 5-step plan to get 100k streams on your next release: tinyurl.com/8vjs9c7e 🤜 Join our Spotify growth community: tinyurl.com/m979856j 📈 Hire us to run Meta ads for Spotify: tinyurl.com/2s42kbey 📕 Read my book, How to Promote Indie Music: tinyurl.com/2s3uc68n
How to figure out what genre your music is (Groover interview)
Просмотров 902 месяца назад
It's tough to give your own music a genre. Groover's Dorian gives his two cents on how indie artists should tag their music. Want to grow your fanbase? Here are four ways we can help: ✅ 5-step plan to get 100k streams on your next release: tinyurl.com/8vjs9c7e 🤜 Join our Spotify growth community: tinyurl.com/m979856j 📈 Hire us to run Meta ads for Spotify: tinyurl.com/2s42kbey 📕 Read my book, Ho...
How I optimize my Meta ad campaigns (for music)
Просмотров 6303 месяца назад
The moral of the story: It's pretty much all about the ad itself. Want to grow your fanbase? Here are four ways we can help: ✅ 5-step plan to get 100k streams on your next release: tinyurl.com/8vjs9c7e 🤜 Join our Spotify growth community: tinyurl.com/m979856j 📈 Hire us to run Meta ads for Spotify: tinyurl.com/2s42kbey 📕 Read my book, How to Promote Indie Music: tinyurl.com/2s3uc68n
How to make good Meta ads (with examples)
Просмотров 6983 месяца назад
Making good ads to drive Spotify streams is hard. Here's what I've seen work. Want to grow your fanbase? Here are four ways we can help: ✅ 5-step plan to get 100k streams on your next release: tinyurl.com/8vjs9c7e 🤜 Join our Spotify growth community: tinyurl.com/m979856j 📈 Hire us to run Meta ads for Spotify: tinyurl.com/2s42kbey 📕 Read my book, How to Promote Indie Music: tinyurl.com/2s3uc68n
How I'm using Meta ads now (campaign details)
Просмотров 2,5 тыс.3 месяца назад
Want to drive Spotify streams with Meta ads? Here's what I'm currently doing. Want to grow your fanbase? Here are four ways we can help: ✅ 5-step plan to get 100k streams on your next release: tinyurl.com/8vjs9c7e 🤜 Join our Spotify growth community: tinyurl.com/m979856j 📈 Hire us to run Meta ads for Spotify: tinyurl.com/2s42kbey 📕 Read my book, How to Promote Indie Music: tinyurl.com/2s3uc68n ...
The best music marketing strategy no one is talking about...
Просмотров 3184 месяца назад
You can follow Ariel and @CyberPR at: www.cyberprmusic.com/ Ariel Hyatt knows her stuff. She's one of the first people I started tracking with when I got into the PR space - she does it (and music marketing in general) very well. In this video, Ariel explains the marketing strategy she's most excited about for 2024.
You have $500 to market an EP... what do you do?
Просмотров 3194 месяца назад
You can follow Ariel and @CyberPR at: www.cyberprmusic.com/ Ariel Hyatt knows her stuff. She's one of the first people I started tracking with when I got into the PR space - she does it (and music marketing in general) very well. In this video, Ariel explains how she'd approach marketing for an EP if she had a $500 budget.
The first thing to do as an indie artist...
Просмотров 1584 месяца назад
The first thing to do as an indie artist...
Artists Should Use These 5 Strategies in 2024
Просмотров 3034 месяца назад
Artists Should Use These 5 Strategies in 2024
What's the Point of Music PR in 2024?
Просмотров 1214 месяца назад
What's the Point of Music PR in 2024?
How Ariel Hyatt Got Into Music Marketing
Просмотров 1064 месяца назад
How Ariel Hyatt Got Into Music Marketing
How to Get 1 Million Spotify Streams (as a New Artist)
Просмотров 3,6 тыс.4 месяца назад
How to Get 1 Million Spotify Streams (as a New Artist)
"Spotify Promotion Is A Waste of Money... Not Worth It."
Просмотров 1,1 тыс.5 месяцев назад
"Spotify Promotion Is A Waste of Money... Not Worth It."
Ranking Every Music Marketing Tactic I Tried This Year
Просмотров 1,7 тыс.5 месяцев назад
Ranking Every Music Marketing Tactic I Tried This Year
How to Get 100k Spotify Streams as a Brand New Artist
Просмотров 4,6 тыс.6 месяцев назад
How to Get 100k Spotify Streams as a Brand New Artist
I Spent $100 on Spotify Showcase... Here's What Happened.
Просмотров 4,9 тыс.6 месяцев назад
I Spent $100 on Spotify Showcase... Here's What Happened.
How Many Streams Can You Expect From Meta Ads?
Просмотров 8706 месяцев назад
How Many Streams Can You Expect From Meta Ads?
How to Get Started as an Artist in 2024 (Omari's Advice)
Просмотров 1707 месяцев назад
How to Get Started as an Artist in 2024 (Omari's Advice)
How to (Actually) Make Money from Spotify
Просмотров 5007 месяцев назад
How to (Actually) Make Money from Spotify
How Much Omari MC Thinks You Should Spend on Playlisting
Просмотров 3327 месяцев назад
How Much Omari MC Thinks You Should Spend on Playlisting
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This same service and another one has done this to my band @slowdragtx and we had to report to spotify. Super annoying. Twice now
Lemme try and see
Lots of million plays on Spotify videos, yet none of the videos have made that amount. Who’s kidding who.
are you looking for professional video editor ? I can turn your raw footage into stunning educational videos
hello, you have a cool RUclips, I will be glad to help you promote it with high-quality video editing, you will be convinced of my skills from the first work
Hi, in the graph of playlist push, how much dollars did you spend for this? Is there a standard amount of dollars you spend for every song at playlist push? On their website, they say that lower budget campaigns tend to yield no measurable results..
sort of feel like you should do another playlist promotion campaign to see...if the outlierness holds?
Hi Jon, thanks for bringing so much quality info to the sphere. I’ve utilized a lot of what you taught with musicians i met and my own projects and I’m seeing great results. A quick q, I wonder perhaps if there’s room to co-operate with your agency for artists I collaborate with?
Thanks for the invite Jon! It was a pleasure :) - Tom
Holy Moly. I hit the jackpot finding this video. THANK YOU.
Can you promote like latin songs and reggaeton
Not quite sure why people are more inclined to be negative when discussing playlisting services. It’s helped me a lot as an artist and I believe it’s extremely helpful if you have the right mentality about it. A lot of planning for sure. Thanks for your research, your articles and videos have been a huge asset to growing my Spotify! :D
i agree ha... but to be fair, I think it's usually misaligned expectations, and artists just aren't sure what they're paying for. If you go in thinking it's going to give you a ton of fans for life, you'll probably be disappointed. But if you go in looking to get a short-term boost in raw streams with a specific goal in mind, you'll probably wind up feeling pretty good.
@@twostorymediamusic do you have any insight on how to get on more niche playlists? I have a song coming out that’s heavily influenced by the Beastie Boys and unfortunately that type of old school rap/punk rock music isn’t as popular as it once was. Any information would be extremely helpful! :)
Good stuff, @twostorymediamusic I’ve practiced a lot of what you taught with musicians i met and my own projects and I’m seeing great results. especially with paid media (which i've been doing for over 10 years) A quick q, I wonder perhaps if there’s room to work in your agency?
Soundcampaign was terrible for me. They sent to nothing but genres that didn't match with my song - so obviously they aren't going to put a country song on a metal and edm playlist. But that's who they kept sending my stuff to
it makes me sad that meta adds is not letting me use them
I’ve used them in the past and they definitly do not put your music on relevant playlist. I would NOT recommend working with them.
appreciate the perspective. Fwiw, I've had good experiences with them; I wrote a review of a campaign here: twostorymelody.com/daimoon-media-review/ But in general, I do think it's hard to get super relevant playlist placements from companies that use a more SEO-based approach.
Thank you for sharing your thoughts, Rasmus! I noticed that we had the pleasure of working on your music four years ago. Back then, our model was entirely different, focusing mainly on playlist reach rather than playlist activity. This approach led to a big chunk of our campaigns underperforming in terms of streams. Around 2,5 years ago, we turned this around, and are mainly focussed on results now, which led to using more relevant and active playlists. By using this up-to-date method, we've noticed a lot more positive responses from the artists we've worked with, which also reflects on our Trustpilot for the last 2 years. Anyway, I still like to make up for your bad situation. Therefore, I want to give you a 50 USD coupon for the frustration caused. In case you'd like to forgive us for this one, free to get in touch with support@daimoon.media, so we can send it your way! - Tom
Just a random example: If I use 50 credits to hitting up 20 curators but i get no placement. Is it possible to get my money back? Thank you for the qualitycontent 👌
Saving us thousands of $$ 🙏🏼🙏🏼
not cheap tbh
fair enough ha
@@twostorymediamusic But i like videos like this. Please make em coming :)
@@DuoInfernaleBerlin thanks! 🙏 more coming from this interview this week, and plenty of other stuff in the future, too.
Thanks for sharing this! We simply decided to remove the smallest Spotify tier as we were temporarily unable to deliver the high quality that we want to represent with that tier. We are indeed aware that our increased pricing for Spotify might scare some artists away. We're doing our best to one day include them again, but not sure when this will be. - Tom
10K $ spent to get 4K income from spotify - really a good idea?
just seen it.. SPotify is not promoting the best music..! younger Hip rap stuff maybe.! 5/2024
Hello, I want to ask you a question. My song is Chartmob, which I recently published on Spotify. It was on a playlist called net and after a few days, I noticed that when I looked at the playlist, my song is no longer in it. Do you think this is dangerous? Will my song be removed? I'm very scared, I didn't do anything. ???? my english a lot of bad sorry
Thanks Jon! 🙌 I'm excited to try either YouGrow or Partnered Projects soon
Don't try Groove, it's only scam. All the "Curators" will only comment "your song just does not match with my music", besides the classic: "your mix and your master..."
Been watching all of your content this weekend as we spin up a new project. You're an awesome educator and a natural on the camera man. Thanks for all the stuff your'e putting out. Subscribed to the newsletter too
Thanks so much 🙏 tbh it still feels incredibly awkward every time I sit down to make one of these ha. But at this point I've had enough reps that I at least know the tone I want to hit. Hope the stuff is helpful, and good luck on the new project!
@@twostorymediamusic Man, you're great. Super engaging and also calm/relaxing. You've got a skill for it, as much as it might feel weird to do
Hypeddit have a free version with smartlinks but I'm reading the free version info and it looks like they don't track pixels. What's your thoughts on adding the smartlink to your own website so people head there first as the landing page? Or does this slow everything down and they loose interest?
You can definitely do that, but in my experience most people screw up the page (poor mobile design or they don't know how to add the pixel correctly). Fwiw, SubmitHub has a free tool for this, too, where they do include pixel tracking: www.submithub.com/links
@@twostorymediamusic I could possibly be in that category of screwing it up. I did get WIX to help me add the pixel to my website, but I might check again that it's right. Would I just add the HTML code or link onto the web page? Does that mean I get the links to my webpage, PLUS the links on submithub?
@@twostorymediamusic when you say 'poor mobile design', can you expand more than? I thought you would just add a html link so that the smartlink in on the page?
@@KatanakMusic yeah, like it looks bad on a phone - cuts off the image or stacks weirdly or something. Seen this a few times when people try to make the page on their own site.
damn he just called you out in the first 2 minutes. ah!
Complete crap.
Brilliant video thanks 😎
So Far all the reviews basically say that my music is not the genre they are looking for but I specifically target curators who are "supposedly" into my genre....Odd.
yeah, that's pretty common with submission platforms, tbh. best advice is to a) listen to the music each curator covers before submitting to them, so you can verify they *actually* like your genre, and b) ignore all feedback ha.
@@twostorymediamusic I already do this. I listen to the playlists and also musicians that they have helped. Something off here.
@@twostorymediamusic I will stick to the old and helpful saying: "Fool me once, shame on you....Fool me twice shame on me."
I used to try, now I just upload really obnoxious noises and set it to "no feedback" so they have to listen to 90 seconds of a garbage disposal.
this got me pretty good
Hello Jon! Very impressed with your videos. And very interested in your services. We have an existing FB ad campaign which seems to be configured incorrectly because we are not getting nearly as much engagement as expected. Very interested in hiring your services. But, we submitted via the Starter Package last week and have heard nothing back. Pls let us know if you are taking new clients. Thank You.
Awesome
bro you have no idea how much I appreciate your videos as an artist. Please don't stop making these
really appreciate that! 🙏
I want coaching and am willing to pay for it. I really want this and am feeling stuck!
so i don't do coaching, but I do have a membership where I do 1:1 calls each month: twostorymedia.com/million-streams-membership/ wishing you good luck!
Moon strive is the best for RUclips playlisting if you have a major genre. All legit I checked the RUclips studio analytics straight playlist
"only has 4000 streams" lol
Filtered water for your plant
I tried to set up a FB account and got instantly banned for no reason, ridiculous platform. Don’t really like Meta anyway, but would’ve been nice to have had the choice! Apparently these issues are quite common, so that’s another potential reason for hiring someone.
Hey, I can't find much on this company and I know it doesn't have to do with the video, but are you aware of this company called "Soursz"? They're all over instagram and facebook and they have wild claims such as "AI targeting" and "can get you on spotify radios such as discovery weekly" do you have any knowledge on this company and it's claims? Thanks!
Congrats on the move!
Thanks! (And thanks for bearing with me being out of whack the past couple of weeks ha)
Nice house!!!😊
It's actually pretty similar in layout to the Burden home ha... split level. Looking forward to seeing you guys soon!
Thank you for making this!
For sure. Hope it's helpful if you're thinking about paying an agency 👍
I HAD OKAY RESULTS THE ONLY THING I DONT UNDERSTAND IS THAT I INVESTED A 100 TO TEST THE WATERS AND THEY SPENT MY ENTIRE 100 WITHIN 24 HRS LOL WHY IS THAT? LOL
dude they're so weird with this. sometimes it takes way longer, sometimes it's like a day. I don't get it, either.
@@twostorymediamusic forsure
HI! Thanks for your content. I have a doubt... Do i have to have a facebook page or is my fb profile okay too?
I would love to be one of your clients. I would love for you to do my advertising for me. Where do I go to find that information?
Appreciate that! Here's the place to apply: twostorymedia.com/spotify-promotion/
What is your agency for clients?
I’ve just stared distributing my songs over Spotifyl I started streaming since April 5, I got 1100000streams in 3weeks.
I’ve just stared distributing my songs over Spotifyl I started April 5, I got now 1100000streams in 3weeks.