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Two Story Media
США
Добавлен 5 дек 2018
Welcome to Two Story Media! My name is Jon, and my goal with this channel is to help indie musicians learn how to build meaningful community around their artistry.
To that end, the plan is to try stuff and tell you what works.
I've been running twostorymelody.com (a music blog) since 2016ish. Over that time, we've interviewed hundreds of artists and written thousands of reviews.
I've been running twostorymedia.com (a music marketing agency) since 2018ish. We started out with a focus on PR (press campaigns), and have since branched out into almost everything - paid ads, social media, Spotify promotion, those wavy-arms guys you see in front of gas stations.
Kidding about the wavy-arms guys.
We've worked with major-label acts with multiple millions of streams, seen our indie clients get on their first "Fresh Finds" playlists, and done consulting with acts that are just starting out.
Wherever you are on the journey, here's wishing you good luck!
Now get out there and make music.
To that end, the plan is to try stuff and tell you what works.
I've been running twostorymelody.com (a music blog) since 2016ish. Over that time, we've interviewed hundreds of artists and written thousands of reviews.
I've been running twostorymedia.com (a music marketing agency) since 2018ish. We started out with a focus on PR (press campaigns), and have since branched out into almost everything - paid ads, social media, Spotify promotion, those wavy-arms guys you see in front of gas stations.
Kidding about the wavy-arms guys.
We've worked with major-label acts with multiple millions of streams, seen our indie clients get on their first "Fresh Finds" playlists, and done consulting with acts that are just starting out.
Wherever you are on the journey, here's wishing you good luck!
Now get out there and make music.
How I Lost $2,000 in a Meta Ads Hack
Tbh I debated sharing about this... but I want to err on the side of transparency, because I think that's probably best for all of us. So here's the story of how hackers stole $2k from my Meta ads agency.
***
Want to grow your fanbase?
Here are four ways we can help:
💡 Learn how to run Meta ads yourself: tinyurl.com/2p8m3v25
🤜 Join our Spotify growth community: tinyurl.com/m979856j
📕 Read my book, How to Promote Indie Music: tinyurl.com/2s3uc68n
***
Video edited by: Kieran Grossman
***
Want to grow your fanbase?
Here are four ways we can help:
💡 Learn how to run Meta ads yourself: tinyurl.com/2p8m3v25
🤜 Join our Spotify growth community: tinyurl.com/m979856j
📕 Read my book, How to Promote Indie Music: tinyurl.com/2s3uc68n
***
Video edited by: Kieran Grossman
Просмотров: 151
Видео
Spying on music artists' Meta ads
Просмотров 45128 дней назад
Well, this video is kind of a weird one, but hey - sometimes I look through my Instagram feed to see what kind of artist ads show up. I figured I'd let you in on the process. Want to grow your fanbase? Here are three ways we can help: ✅ Download our free song release checklist: tinyurl.com/25b2zk7d 📈 Grow on Spotify with our Meta ad management: tinyurl.com/2s42kbey 📕 Read my book, How to Promot...
Are Guaranteed Algorithmic Playlist Placements a Scam? (DaimoonMedia Interview)
Просмотров 345Месяц назад
Tom's the founder of DaimoonMedia (daimoon.media) a playlist pitching company that's worked with over 9,500 artists, and one of the options I reviewed (and recommend) on this channel. In this video, we discuss whether the companies that promise algorithmic playlist placements are legit. Want to grow your fanbase? Here are three ways we can help: ✅ Download our free song release checklist: tinyu...
Behind the scenes at a playlist pitching company (DaimoonMedia)
Просмотров 275Месяц назад
Tom's the founder of DaimoonMedia (daimoon.media) a playlist pitching company that's worked with over 9,500 artists, and one of the options I reviewed (and recommend) on this channel. In this video, he breaks down how playlist pitching actually works. Want to grow your fanbase? Here are three ways we can help: ✅ Download our free song release checklist: tinyurl.com/25b2zk7d 📈 Grow on Spotify wi...
Watch this before you pay an ad agency for Spotify streams.
Просмотров 7172 месяца назад
I'm not sure if it's just my viewpoint, but it seems like ad agencies for Spotify promotion have become more prevalent in the past few years. If you're considering working with one, there are a couple of big questions you'll need to answer. Want to grow your fanbase? Here are three ways we can help: ✅ Download our free song release checklist: tinyurl.com/25b2zk7d 📈 Grow on Spotify with our Meta...
Where to Focus Your Spend on Groover (Advice from the Company's Co-Founder)
Просмотров 2263 месяца назад
Here's how Dorian recommends allocating your budget. Want to grow your fanbase? Here are three ways we can help: ✅ Download our free song release checklist: tinyurl.com/25b2zk7d 📈 Grow on Spotify with our Meta ad management: tinyurl.com/2s42kbey 📕 Read my book, How to Promote Indie Music: tinyurl.com/2s3uc68n
Groover's Founder Lays Out the Path to Growing an Artist Career in 4 Minutes
Просмотров 2763 месяца назад
I asked Dorian how he'd make it as an indie artist today - this was his response. I thought it was pretty good. Want to grow your fanbase? Here are three ways we can help: ✅ Download our free song release checklist: tinyurl.com/25b2zk7d 📈 Grow on Spotify with our Meta ad management: tinyurl.com/2s42kbey 📕 Read my book, How to Promote Indie Music: tinyurl.com/2s3uc68n
Meta ads or Spotify playlisting? Here's my take (with real campaign data)
Просмотров 2,3 тыс.3 месяца назад
"Should I use Meta ads or Spotify playlists to grow my streaming numbers?" That's one of the most common questions I get from artists. Here's my two cents. Want to grow your fanbase? Here are three ways we can help: 💡 Learn how to run Meta ads yourself: tinyurl.com/2p8m3v25 📈 Grow on Spotify with our Meta ad management: tinyurl.com/2s42kbey 📕 Read my book, How to Promote Indie Music: tinyurl.co...
Spotify bots are getting indie artists banned.
Просмотров 1,5 тыс.3 месяца назад
Here are some links to things I mention in the video: Spotify's Royalty System Changes: artists.spotify.com/en/blog/modernizing-our-royalty-system Spotify's Loud & Clear Report: loudandclear.byspotify.com/ Ari Herstand's newsletter: aristake.com/ Want to grow your fanbase? Here are four ways we can help: 💡 Learn how to run Meta ads yourself: tinyurl.com/2p8m3v25 🤜 Join our Spotify growth commun...
How much should you spend on a Groover campaign?
Просмотров 6014 месяца назад
Dorian (one of Groover's co-founders) shares his recommendation for an ideal Groover budget. Want to grow your fanbase? Here are four ways we can help: ✅ 5-step plan to get 100k streams on your next release: tinyurl.com/8vjs9c7e 🤜 Join our Spotify growth community: tinyurl.com/m979856j 📈 Hire us to run Meta ads for Spotify: tinyurl.com/2s42kbey 📕 Read my book, How to Promote Indie Music: tinyur...
The best way to use Groover (tips from the co-founder)
Просмотров 1744 месяца назад
In this video, Dorian gives a few tips for getting the most out of Groover. Want to grow your fanbase? Here are four ways we can help: ✅ 5-step plan to get 100k streams on your next release: tinyurl.com/8vjs9c7e 🤜 Join our Spotify growth community: tinyurl.com/m979856j 📈 Hire us to run Meta ads for Spotify: tinyurl.com/2s42kbey 📕 Read my book, How to Promote Indie Music: tinyurl.com/2s3uc68n
How to figure out what genre your music is (Groover interview)
Просмотров 1074 месяца назад
It's tough to give your own music a genre. Groover's Dorian gives his two cents on how indie artists should tag their music. Want to grow your fanbase? Here are four ways we can help: ✅ 5-step plan to get 100k streams on your next release: tinyurl.com/8vjs9c7e 🤜 Join our Spotify growth community: tinyurl.com/m979856j 📈 Hire us to run Meta ads for Spotify: tinyurl.com/2s42kbey 📕 Read my book, Ho...
How I optimize my Meta ad campaigns (for music)
Просмотров 8274 месяца назад
The moral of the story: It's pretty much all about the ad itself. Want to grow your fanbase? Here are four ways we can help: ✅ 5-step plan to get 100k streams on your next release: tinyurl.com/8vjs9c7e 🤜 Join our Spotify growth community: tinyurl.com/m979856j 📈 Hire us to run Meta ads for Spotify: tinyurl.com/2s42kbey 📕 Read my book, How to Promote Indie Music: tinyurl.com/2s3uc68n
How to make good Meta ads (with examples)
Просмотров 8235 месяцев назад
Making good ads to drive Spotify streams is hard. Here's what I've seen work. Want to grow your fanbase? Here are four ways we can help: ✅ 5-step plan to get 100k streams on your next release: tinyurl.com/8vjs9c7e 🤜 Join our Spotify growth community: tinyurl.com/m979856j 📈 Hire us to run Meta ads for Spotify: tinyurl.com/2s42kbey 📕 Read my book, How to Promote Indie Music: tinyurl.com/2s3uc68n
How I'm using Meta ads now (campaign details)
Просмотров 3,1 тыс.5 месяцев назад
Want to drive Spotify streams with Meta ads? Here's what I'm currently doing. Want to grow your fanbase? Here are four ways we can help: 💡 Learn how to run Meta ads yourself: tinyurl.com/2p8m3v25 🤜 Join our Spotify growth community: tinyurl.com/m979856j 📈 Hire us to run Meta ads for Spotify: tinyurl.com/2s42kbey 📕 Read my book, How to Promote Indie Music: tinyurl.com/2s3uc68n A few of the chann...
The best music marketing strategy no one is talking about...
Просмотров 3465 месяцев назад
The best music marketing strategy no one is talking about...
You have $500 to market an EP... what do you do?
Просмотров 3455 месяцев назад
You have $500 to market an EP... what do you do?
The first thing to do as an indie artist...
Просмотров 1645 месяцев назад
The first thing to do as an indie artist...
Artists Should Use These 5 Strategies in 2024
Просмотров 3266 месяцев назад
Artists Should Use These 5 Strategies in 2024
What's the Point of Music PR in 2024?
Просмотров 1306 месяцев назад
What's the Point of Music PR in 2024?
How Ariel Hyatt Got Into Music Marketing
Просмотров 1216 месяцев назад
How Ariel Hyatt Got Into Music Marketing
How to Get 1 Million Spotify Streams (as a New Artist)
Просмотров 4,5 тыс.6 месяцев назад
How to Get 1 Million Spotify Streams (as a New Artist)
"Spotify Promotion Is A Waste of Money... Not Worth It."
Просмотров 1,1 тыс.6 месяцев назад
"Spotify Promotion Is A Waste of Money... Not Worth It."
Ranking Every Music Marketing Tactic I Tried This Year
Просмотров 1,8 тыс.7 месяцев назад
Ranking Every Music Marketing Tactic I Tried This Year
How to Get 100k Spotify Streams as a Brand New Artist
Просмотров 5 тыс.7 месяцев назад
How to Get 100k Spotify Streams as a Brand New Artist
I Spent $100 on Spotify Showcase... Here's What Happened.
Просмотров 6 тыс.7 месяцев назад
I Spent $100 on Spotify Showcase... Here's What Happened.
How Many Streams Can You Expect From Meta Ads?
Просмотров 9088 месяцев назад
How Many Streams Can You Expect From Meta Ads?
How to Get Started as an Artist in 2024 (Omari's Advice)
Просмотров 1738 месяцев назад
How to Get Started as an Artist in 2024 (Omari's Advice)
How to (Actually) Make Money from Spotify
Просмотров 5108 месяцев назад
How to (Actually) Make Money from Spotify
Thanks for this. Bad stuff is happening more and more with these ads. I get a lot of bot attacks every time I run one now.
Maybe the hacker knows something you didn’t with the bikini ads to drive Spotify streams, seems like a 4D chess move to me
Probably a major label tactic. Now that I think about it, I'm pretty sure that's how Noah Kahan first broke
For value, do you recommend only sending to curators that take 2 credits? Or have you found its worth it to send to those who require 3-4? I'm sure the answer is: it depends but wanted to hear your thoughts.
Honestly, I don't even really look at the number of credits when I'm thinking about who to submit to. If it's a good fit for the music, I just go with it.
Great advice and helped me big time in my submissions today. I did about 15 submissions today. Have a great night and rest of the week.
Thanks for watching 🙏 Wishing you good luck on those submissions.
@twostorymediamusic Good afternoon and welcome. Today, I received 3 approvals 2 declines, but even the declines liked the song a lot, just not 100% for the list I submitted to. It was only 80% of what they liked, hahaha. No worries, because I have a very, very strong song, and it is doing well, growing each week. I'll do playlist push next, per your video. Thanks again.
Thanks so much for this, the mixed strategy is what I had in mind and now I know for sure that I will go with that. Do you know whether youtube video campaigns with You Grow may result in better outcomes in terms of subscribers, seeing as people get to actually see you and connect a bit more with you as opposed to a playlist?
Glad to help! Tbh, I don't have a ton of experience with YT campaigns - haven't run one in a couple of years. But in my limited experience, they're slightly better for connection / long-term growth than playlisting. But probably not as much better as you'd expect.
Thanks for this information and clear details. I appreciate you.
The ROI on these are so bad especially when you’re only getting 0.03 per stream. No matter what you do here you’re in the red money wise. However great video for showing who and what companies to avoid, there are so many scammers out there and we as musicians feel scammed enough. Thank you for being dope 😊
Yeah, definitely not the way to go for direct ROI. Glad it was helpful, though!
A sudden and short term boost in streams, only to return to baseline. A waste of money imo.
yeah, that's a fair take. I think it depends what your goals are... but honestly, even if you just want the plain numbers, I think there are better ways than showcase.
@@twostorymediamusic what ways have you found most helpful?
I was able to get on a lot of playlist but most of them where on Spanish Playlist. I have no idea if that is good or bad.
bro I appreciate your videos, just make sure you include a preview of the songs based on which you are trying to run statistics because the quality of the sound is crucial to understanding the results
Gordon Hayward
I'll take that as a compliment haha
In your honest opinion, with which promo services have you noticed the most residual streams, saves, followers etc.?
In terms of playlisting, here are some of my favorites: twostorymelody.com/best-spotify-promotion-services/ It really varies from campaign to campaign, but the top four or five companies there would have my vote.
this channel is underrated af I love your videos man
I really appreciate that! Thanks for watching 🙏
Excluding the result a campaign may end up, your review should be included on Google Scholar, and relevant academic journals. Thanks man!
I heard labels use bots and spotify allows them to. But if indie artists do, spotify will banned them.
Eh, that's a bit of a conspiracy theory. I honestly think it's probably overblown. But also... you never know.
i can eel the dutch accent from kilometres away
Your music is dope bra
I really like your videos man! You are so incredibly informative and you discuss everything in a gentle style, which makes the videos so pleasant to watch! I have a question for you. I see that the 3 ad videos that you are using in this particular case are all 9:16. Shouldn't there also be 4:5 videos? I am just figuring things out concerning format sizes and I thought maybe you have a specific reason to specifically stick with only 9:16 ratios.
Thanks for the kind words 🙏 Yeah, in most cases, I try to make the videos so that they could be auto-cropped to 4:5 (which Meta will do depending on the placement). It's worth testing for yourself, though.
Wonderful, excellent analysis once again, very very useful for us musiciens , thanks so much
Amazing work thank you so much. I confirm You Grow promo and Playlist Promotion are the rare reliable/no fake streams ones
How can I join as a creator
Does Discover Weekly exist in every country? Or only Tier 1 countries?
Hey Jon, I was wondering if you target only 18 years and older when doing audience demographics on meta ads? Thanks!
Can you do another video like this for the year 2024 I’d be down to be an artist to test it out with you as well
@twostorymediamusic
Possibly... but tbh this took forever and also a lot of cash. More likely that I revisit in 2025.
They added my song their fake list. I don't even see the name of list. Fake bots coming on my song more than real listeners..............................
They remove our album too!! Spotify detected 1300 artificial streams on ONE of our songs. We never bought artificial streams in our whole life... We are speechless.
Man how did you add multiple Videos to your Ad? In my case i can only select one with the only option of "Change video". There's not even the option to select where you want the video to appear
Do playlistbooker
Nice, noted for next time.
would love a current one including showcase etc!
I've actually got a video on showcase up here: ruclips.net/video/48_XeF1n87E/видео.htmlsi=Kd2uDpnLESKnqqdQ
have you tried throwing your own parties like rent a venue and throw a show? then sell at eventbrite? i'm curious would that bring more money in. With all this effort you might as throw events. Might be easier and more money.
Have you done any videos for ads for soundcloud or those playlist websites?
Thanks for sharing bro
I always wondered what an actual Meta ad looks like. This was a great video for me. Now I know what an ad I make should actually look like. Thanks for putting this together! Only video on RUclips that I've seen that shows this information.
Not weird at all -- i do this all the time :> ...or, maybe we're BOTH weird lol
I have a feeling it might be the second option ha
Interesting stuff. Thanks for sharing and the commentary
Lots of fun to edit on this 💚
Respect to you for cutting out my 523 half-sentences and bad takes 🫡
Hello do you think the tiktok creator system is worth it with playlist push basically getting a couple of tiktok artists with anywhere with 30k-1m followers doing tiktok sounds to my song and they get decent views would you think it’s worth it
hey bro i need ur insta
Your question regarding the tree has to be my favourite moment within a RUclips video. If you figured out the answer please tell me, plants dying for no reason is a major part of my life. 😂
Great video. My main question never gets answered, though. If I allow an agency (such as yours) to do everything for me, how much can I expect to pay for the service? It's a big mystery, and the answer is generally - contact us, and we will see if you are a good fit. So basically, there is no answer at all. 😢
So we actually have our pricing upfront here: twostorymedia.com/spotify-promotion/ In most cases for indies, tbh, I think it makes sense to try it yourself. The ad spend just goes a lot farther that way.
@twostorymediamusic Wow! Thank you! I am so happy to be able to stop thinking about it as an option for the first song. 😊
My God this is good!!
Of course, it’s major labels are doing this for indie artist. They built the bot system for their own interests. It is a real inside news.
Can u help me bro
I love your content, you really opened my eyes in these subjects. Do you think i can have at least some results with a budget of 100$?
Thankyou
Well at least you got over 1000 streams, but you earned 13-14 dollars?
Cool so if you spend 20k making 10 great songs, 2-3 years of your life writing them,spend 10k on advertising, and magically get 100k instagram followers, you MIGHT have a chance at making $3000 from $1m streams?! Holy shit wtf are we all doing.
Thanks Jon appreciate this 👍 I'm wondering why don't you show us a campaign that is performing well?
yeah avoid playlisting. no valid fanbase building
Bruh
Definitely not as much engagement as something like Meta ads. But I think it has a place as part of an overall strategy - just not as the primary thing you do to promote.
@@twostorymediamusic meta ads is facebook and instagram?
Re-read the terms of service again and ask Spotify directly for yourself: Paying for playlisting will get you banned if you get caught.