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Hey Andrew, I really need your advice. I noticed, that my Hypeddit link as well as Feature FM link show the following message for Instagram users by clicking on the Spotify link on my landing page: "The website you are visiting is trying to open an external app. Do you want to continue?" I can't remember if it was always so, could you please help me solve it? This message shows only when clicking on Spotify; other links, like Apple, RUclips, etc., don't show any messages, they just go directly to the website.
Hey Andrew, if I have a whole album but (obviously) use individual songs in my ads, would you send people to the whole Spotify album? Or that individual single? My thought is that people might get more engaged with other songs as well if the whole album pops up, even thought that song might not directly play yet... thoughts? :)
Thank God someone in this world is explaining this (from music perspective) and I don't have to figure it out myself! Making these things much less foreign and more approachable is huuuuge. Thanks Andrew.
If you're not able to see your pixel in the menu at 7:32, it's because you need to approve it in events manager first. There will be an alert on the front page of events manager that says 'custom events can't be used with ads features'. You will need to review and approve the conversion event before it appears in the conversion event menu.
My button click event in my smart link is working great when I test it, but it's not appearing in the dropdown in the ads manager.... ive tried everything. :(
Thank you Andrew for all the advice and expertise. I’m thinking that most of your subscribers aren’t trust fund babies and that we are unsigned, DIY artists, have day jobs and that’s where our promotional dollars are coming from. I would love to hear comments from other subscribers and hear how they manage to find the time to create “good” music, release it every 4-6 weeks, maintain several social media accounts, post everyday or several times a day and run Facebook ads. I’ve managed to release 10 singles within a year, with roughly 51,000 Spotify streams total (small potatoes but I appreciate the 2300 followers who stream my music). I’ve been watching your videos and learning a lot. It can be challenging navigating through the 684 videos on your channel so I stick to the most recent. Anyhoo, I look forward making my first Facebook conversion ad. Thanks.
Well one solution I found is to let go perfectionism, just record, mix quite quickly and let it go. Often it than catches a vibe that is around and that you would lose working on it for too long. That's just my opinion ...
@@PEERSEEMANN "Well one solution I found is to let go perfectionism, just record, mix quite quickly and let it go" so fucking real, have recently learned to just let it go and keep it moving and since then I've made so much more progress its insane. Way easier than it sounds for us neurotic types, but you just have to make the leap as uncomfrotable as it is.
If you've already released 10 songs in a year, do you feel any of them stand out as particularly high quality? Check out your stats on all your platforms and see which one if any is resonating well and with what audience. Now you already have a product, so spend some time marketing it. You don't have to constantly be in a release cycle.
@@AndrewSouthworththis is super helpful! I am starting to set up my SECOND ad like this and wondering - do I use the same Facebook Pixel and events as the first - or am I creating a unique pixel for each campaign?
Thank you for the quality content Andrew. I was just wondering what you meant by doing it in stages so you don't get banned by fb when spliting your similar artist audiences? Did you mean publishing them at different times? Thank you so much.
@@yeilnoungchucks He doesn't respond to comments, so I am asking you! Did he really recommend ONLY using IG as a target and not FB???? I don't use IG, so why would I want to advertise there? Thanks!
Thank you very much. I'm a bit confused about the accounts. I have a personal Facebook and Instagram account, but there isn't an account for the band yet. Should I create an account for the band through my personal account and use it for Meta Ads Manager, or should I create a completely new account for the band and use that account for creating ads?
NEED HELP! I can’t connect the pixel between the Event Manager and the Ad Setup itself, the only pixel available to choose isn’t any of the (multiple) pixels I’ve set up and as far as I can tell, the pixel isn’t even connected to the account I’m using
I’m having this same issue. I tested the Pixel with Hypeddit and it worked, the visit and the click were both recorded, but yeah….my only option in the Pixel drop down is a generic “My Pixel” that isn’t the “WilsBach Music Pixel” I set up and tested earlier. Can’t get past that step.
Great video thanks for sharing. At 14:20 when you copy the target audience 3 times does this cost another $10? So are you spending $30 per day on this? Many thanks
@AndrewSouthworth, now when you go to "setup" your data sources on your fb ads account, fb asks what data source you are connecting and gives you 5 options!? web, app, offline, crm and messaging. Which one would e choose if we are simply setting up our hypeddit pixel???
Your video is great and helpful! My trouble is that events manager in telling me to connect a new data source. And to be honest its pretty complicated. I cant find a tutorial in the internet. To be more specific so that you can understand what its asking me. On one point its asking me to " Install the latest version of the Facebook app SDK in your app". It all sounds complicated to me and its a shame i cant continue my promotion because of this. Again, your video is super helpful and simply shown
Hey Andrew would love to see your set up for campaigns in genres that don’t have any targetable artists. It would be interesting to see your targeting methods
@@6lackhart i make the same sorta thing along the lines of joji. i’ve managed to do alright targeting broad artists and subjects like post malone and just straight up indie music. don’t know if that may help you at all but postie seems to work for anything in the melodic trap sound
@@NoLivingWitness oh for sure. facebook eventually just needs to update their targetable subjects. every genre has this issue pretty much unless you make super generic music or are trying to copy or be heavily inspired by a popular artist that’s listed
The main problem people have is when a Spotify link is clicked, if the user doesn't have a premium Spotify account then they get a random (sponsored) song instead of there own. Is there anyway of combating this?
About time somebody speaks about this. Everytime you use ads. You are helping mainstream artists... Go make a video about it. Il watch it. And share it.
When you set up the campaign, make sure in the ad set in the audience targeting section that you choose spotify as the primary interest, and make the genres and artists similar to your music the Secondary interests. If the primary targets are people that have clearly demonstrated an affinity for spotify, it's more likely that they will be premium users. Also, I've come to realize through a lot of trial and error that the only safe (ish) way to ensure against bots and click farms is to only target tier 1 countries and nothing else. It's more expensive, but the engagement you get from tier 2 countries is low quality to the point of being basically useless. That may not be true for everyone, but the only real engagement I have gotten is from USA, Canada, UK, Germany, Holland, Australia and a couple others
What if you create a playlist and promote a track from your playlist so that when a user clicks, they have options to listen to your other song? Can this help?
@@AdaAchoMusic do you mean create a playlist that only contains music from your own catalog? Or a playlist that features a track or 2 of yours, but then is populated by bigger bands in your genre? I would say, in my limited experience, that making both will be beneficial for different reasons. But, using it as the conversion end spot for a paid campaign, I can't say. I've heard of people doing this, and it makes sense to me (especially a playlist that only contains your own catalog), but I'm not sure if it's a good idea to use it as the final destination for a conversion campaign. Maybe give it a try and let us know? 😁
Thank you for this in depth video. Just to be clear, these types of advertising attempts will not get flagged by Distrokid as artificial streaming correct? I recently got a strike and Distrokid kept reiterating that 100% of marketing companies use bots, which is very inaccurate if the marketing company is using Facebook/Google/Spotify Ads. I'm hoping that this was just worded incorrectly by them and that these types of ads are indeed allowed. Any clarification would be greatly appreciated.
man locating that pixel id DOES NOT go like that.. took me quite a while to figure it out.. not very computer savvy and i feel yopu flew threw that..aftyer that i stayed semi lost
Having the same problem as well. I don't have a pixel show up where he copied his from meta events manager. Does anyone know what needs to be connected beforehand to have the pixel automatically show up like that?
Nice one Andrew, you said beginners should only use IG placements and avoid Facebook at the start, what were/are the things that could or go wrong with running Facebook placements?
Super helpful video! But why don't you recommend putting your ads on Facebook placements for your first campaign and only Instagram? Why does it ruin everything for some people, and why is this only the case for a first campaign? Thanks!
Hey Andrew! Thank you for a great and concise video again! Very helpful! I have 2 questions that I suspect might interest others as well (apologies if youve already covered these somewhere) 1) have you seen big performance differences in ”engagement” vs ”sales” - campaigns? Specifically for music promotion ofc. 2) what is in your opinion a successful campaign in terms of cost per conversion (taking into account gdpr and less accurate tracking) Thankful for any insight, and thanks again for your helpful content! ☺️👌🏻
Hey! For 1 - I use the engagement method and i've found the sales method to be more expensive, likely because its looking for people who have a history of buying stuff. 2. I consider $0.20-$0.30 a great campaign, $0.30-$0.40 a good campaign, and under $0.20 an incredible campaign. All relative of course though, you should largely focus to compete against yourself and get better over time.
Hey Andrew, great video! Would love to see other methods of running conversion ads not relying on pixels, as I understand 3rd party cookies are slowly being scrapped
Yeah 1st party cookies are one, another is conversion API which uses server-side tracking. Meta also has some crazy cookie-less tracking technology and some advanced modeling algorithms that I won't pretend to understand.
Hey Andrew! What do you think a good CPC would be only advertising to these four English speaking countries - United States, United Kingdom, Canada, and Australia?
Hey Andrew, really nice video. Appreciate you and your content. I only have one question. In your video you didn’t talk about the attribution settings in the adset. How should I set up this section for a Spotify campaign. What would be your recommendation on this to get the best results from the campaign ?
Hey man, I’m having issue with not view the “smart link click” in the conversion events drop down list 🤔would you happen to know how to troubleshoot shoot this?
Great Video, I'm having trouble with the Video getting rejected by FB. It doesn't even give an option to upload the video from My Computer. What is the format/ File Size /type needed?
Thanks! Not 100% sure whats happening, you have to make these campaigns from a computer. You can't make this from a phone. Generally the format is MP4, 1080x1920 vertical format, 15-25 seconds long.
@@AndrewSouthworth Thanks I was able to figure it out I have 2 test ads running now. I just started over following along with your video and it worked. Thanks
Thanks Andrew. Meta changes their ad creation methods all the time. I was able to do all you did except I could not limit one ad to one artist like you suggest at the end of the video...Changing one ad, changed all the other dupe ads. The work around is to run separate ads, instead of duping?????
Is there a follow up to this somewhere for what to do after you’ve started gathering data on people who click, etc, that way we can use more direct targeting?
Thanks for this clear guide! However, I’ve experienced when clicking on a Spotify-targeted ad, that it tries to open Spotify within the Instagram environment asking for my Spotify login and password. Which I obviously don’t know by heart. So I swipe the ad away. This seems very bad for conversion. How do you deal with that?
Hi Andrew, would it be possible to convert directly using the direct link to the Spotify song? You know, many people, even young people, when they arrive on the landing page don't know what to do and close everything, or they only listen to the preview of the song 😅
Hey Andrew! i am an artist from Asia(India) and ive been following your videos for a while and i absolutely love it.. its the best channel for learning marketing for independent artists.. but ive noticed that you always tell us to avoid asian countries cause they dont work but if so then whats the hack for Asian artists? should we also add European countries and the USA? even if the song is in Foreign language(Hindi).. Please enlighten. looking forward to your feedback brother
So helpful, thank you!! Just have a question: what Facebook pixel should one use? The general one associated with the specific FB page? Mine are all connected (personal + 2 separate pages with different bands, and 2 separate business portfolios)
How long at the start of a campaign should you let FB try and figure out the audience before you start editing and changing things based on the cost per conversion?
Please what about the learning phase There’s an option that talks about click through. Is it better to choose 1 day click through or 1 week click through?
I set campaign exactly based on this video today. I dont have even one click..what i am doing wrong ? this is my 5th attempt and results are just horrible. is it important that im from poland?
What ever I do option "When you are charged" is locked to "Impression". As long that stays there I'm not convinced about any conversion campaign to really work. You skip that option too. How come? How to change "When you are charged" option?
You're basically always billed by impression. The cost per conversion is just the math of how much it costs to generate that number of conversions, but Meta charges you by how many impressions they serve of your ad. So you can just leave that setting as-is, that's how its supposed to be and how it's always been.
Hey Andrew absolutely love your videos! I have a question, if you're around! Is the goal over time to run to your ads to ONE particular ad-set/audience across multiple campaigns, or is it ok to promote to MORE THAN ONE ad-set/audience across multiple campaigns? For example, I've been running a "playlist" campaign for my discography to audience #1 while simultaneously running a separate "song-link" campaign to audience #2. Both audiences are performing well, but would you recommend to just start targeting the better-performing audience for both campaigns? Thanks so much!!
I would keep what works best for each campaign. Meaning, if its the same audience thats best for each then use that for each, but if its a different audience for each then do that. There isn't a problem running multiple campaigns to the same audience, as long as its at least a few million people. But you also don't HAVE to do it either.
There are a lot of options out now. Hypeddit, FeatureFM, Smart Noise, SubmitHub Links, ToneDen, Hyperfollow, ArtistHub, LinkFire etc... If you want a free one to start with, check out SubmitHub Links.
to see an effective campaign the way you do for others to get a million streams, how much per month do you suggest i put in on the ads, 1000 a month? 2000 a month?
It really depends on the performance. You can spend $500 on a song and have it hit 1 million streams over a couple years. Or you could spend $10k and have a song never hit 1 million. I think $500-$1k per month is a solid budget if you're doing this yourself. Spend less on bad performing songs, spend more on high performing songs.
I've gotten my test events working and can see link click, but when in the ad set and conversion event hypeddit link click is not appearing, any ideas?
Hi! At 2:40 you say you're putting in your conversion API access token, which is different from your pixel. Can you tell us why you're adding that optional step? I also noted you later on show your page without this... and say that it's not really needed, so maybe it's not a thing? :) Thanks though!
If you don't see it it likely means you haven't triggered the event with your pixel yet. You need to install it on the Hypeddit page, trigger it a couple times by converting on the landing page (make sure to do this in Chrome with all cookie blockers disabled), then it will show up about 30 minutes later.
Yo Andrew, followed your instructions verbatim and everything going smoothly until @7:30 .. Under Pixel, I choose 'My Pixel' (My Pixel ID appears in the drop-down menu), but then, under Conversion Event, I don't see the 'Hypeddit Smart Link Click' option. In that drop-down menu I see 'Inactive Events' as the header in bold, followed by some built-in options, 'Add to wishlist', 'Contact', etc.
If you haven't triggered your pixel event on Hypeddit yet you won't have the event in your account yet. Install your pixel on Hypeddit, then put it in test events in events manager and make sure its firing. Then wait about 30 minutes, refresh events manager and look for 'verify events', click that and verify the Hypeddit events. Now you should see your events available in ads manager.
Thanks Andrew.. So I've finally published my ad :) The only thing I couldn't do is split the audiences to target fans of artists/bands individually as you demonstrated @14:00 . After I duplicate the 'target artists' ad set, and remove specific artists/bands, it applies those changes across the board. The layout looks a little different now.. Under Audience, you have to click 'Edit', to get to the 'additional interests', then it opens in a new window
Damn thanks! Was struggling with my last campaigns and didn't find out why. Looks like it was Advantage+ audience. Facebook pushed my ads almost exclusively to people aged 65+ even though I put in a completely other range. Quite some wasted money because of that
From what I can tell trying to set this up today, they have moved things around and made it suck. I can still find almost everything but I don't see a way of setting your daily budget, it wants you to now do a minimum of 200,000 reach now, and the price jacks up when you remove output options and forces you to have ads at all sorts of aspect ratios. If I remove certain facebook output options where a weird aspect ratio is needed it doubles the campaign cost. Is it still possible to just advertise vertical phone videos only in Instagram outputs for $10 per day?
Typically I upload videos so I can test variations without having to have those posts exist on a page. Some people like to use existing posts for the social proof benefits, but this weekend there was a massive problem on Instagram where 'likes from ads' are no longer being shown on existing posts.
hello pls help i dont see any music pixel id on my events manager tab even after clicking data sources, when i click on data sources, everything is empty
Can someone help me please? I was good until the ad set page where you have to select the smart link click under the conversion event category, Mine does not show up there. But I did the pixel and all correctly. Why is mine not showing up to select? thanks so much
If you're already testing at least 3 video ads, I start with audiences. Every 2-3 days, don't tweak more often than that. Then after a week or so if that isn't making enough of an impact I go make new ads, starting with the best performing audiences thus far. If that still doesn't improve, its probably just the song. You can keep testing to infinity but at some point it makes sense to pull back and save budget for a future better performing song.
@@AndrewSouthworth if you could make a video how to address expensive and limited markets due to language restrictions, as we face it in Europe. I made one campaign targeting spanish speaking listeners internationally and it‘s a so much easier game than to promote a german song 🤷
@@AndrewSouthworthSoo what should changes should we make to the audiences , wouldn’t it be different for each genre? Could u go more in depth about that, really need the help!!
hey andrew! do you have any insights/details on how facebook/meta determines the "Spotify (Streaming)" interest in audience targets? I am afraid this might simply narrow the potential target audience down to a very specific group of facebook users that interacted with spotify/facebook apps and gave something like oauth for some spotify app.
Awesome video thanks for teaching us. Question tho. You went too fast at the 11:40 mark and I didn’t see what you have clicked ON. There’s a “music” option that’s automatically clicked ON for the optimize section. It has a random song listed underneath and says, we’ll select a song to accompany your ad based on its content. Should we leave this ON? I don’t really want anything to play but MY music that’s in the video.
I have done this for 6 months. It worked pretty well but I would like to adapt it to not just be targeting spotify listeners. Problem is if you target spotify and also say EDM then the target audience is ok but if your remove the spotify interest then the target audience is way too broad
hi I followed your steps but I just put the pixel on hype edit and then tested on Facebook, but then when I went to create the ad it didn't show on conversion event. am I doing something wrong? thanks
My question is whether or not you are making back $10 a day in streaming from these ads. Or, what are you making back on a $10 spend? I can understand this running at a loss, but I would hate to pay $300 a month to make $30. (That example is an exaggeration, but I am honestly curious)
Absolutely zero chance of that, you're 100% operating at a loss on these. The money isn't in the streams. Spotify pays and average of $0.004 cents/stream, and thats before the new shenanigans they're changing to next year. The idea is to consider this 'cost of marketing' and leverage the ads to collect fan contact info so you can get them to come to your shows and buy stuff from you- like merch, or the course that everyone who's half decent at this stuff eventually ends up selling (sorry Andrew). On the upside, now you have a lot of good data on who's listening and where, so if you DO go on tour you can have some idea of where to try to get booked, and be able to retarget people who have engaged with your ads so you cans ell tickets, and email people who have followed you. I say it all the time- Spotify is an amplifier, not an ATM.
Depends on the value you place on "engagement," since it is an engagement campaign rather than a sales campaign. The "return" in ROI doesn't always necessarily have to mean money.
Hey Andrew why are we charged for impression and not conversions? I see the drop down menu on the section regarding optimized for Max conversions but it still says i will be billed on impression and not conversion and i cant find a way to change that. is this possible?
Hey man, thanks for all the info. I'm confused about why I set it to track hypeddit if the link that I'm using in the ad is directly to Spotify. Did I do something wrong? I don't think it's tracking the correct link clicks.
The Hypeddit link is the link you use in your ad, you don't want to use the Spotify link directly in your ad because you can't track it. Since you setup tracking for Hypeddit, and use it in your ad, this is how the campaign knows when conversions occur.
I don't know if this is happening to some else but conversion ads they just stop working for me. I test different songs and the conversion cost is always to high. In the past work great but now for me is a disaster.
Have you changed your mind about Advantage plus audience since its release. and i also just noticed they added a section called engaged view attribution, any thoughts on this as well or a new video for it? Thanks Andrew!
Not a fan of either one still. I've found Advantage Plus Audience just gives you bogus conversions that don't translate to Spotify. They end up ignoring your targeting and everyone that converts ends up being 65+ with interests unrelated to your style of music. Same for engaged view attribution. This is a way for Facebook to take more credit than they deserve. If someone engages with the ad but doesn't click on it, I don't want them claiming credit for the conversion if their ads didn't drive them their in the first place.
Thanks for asking this question! Has anyone figured out how to opt out of engaged view attribution? I can't seem to find out how to turn it off or opt out :/
On these ads that yall are doing really well with and achieving almost 1000 streams per day, what is a realistic ad spend per day we should expect if the ad is going well with a $10 day start? Member of your spotify course. Thanks for all the game bro 🙏
I was trying to solve my problem with that video but I dont know whats wrong! I created a pixel already and I got it linked to the hypeddit landing page, my Facebook page is connected to it and verified too. testing events works as well. but whenever I try to set up the ad campaign in the step where I set the ad campaign and choose "website" it wants me to create a pixel, but I already have one!? i can't find the problem :( for you the pixel got automatically suggested but for me it seems like there is none. I dont know how to solve or continue ... do you have any idea or is there anyone else out here with the same problem? pls help
Hello Andrew this for Sharin again …. I has been learning a lot with you, Thks to ur videos I finally start getting streams !!!! I have a question, do you still recommend only target 10 expensive countries. Cause I has been reaching what countries are the most on steaming and it’s shows me alse Mexico, Brazil and Spain, should I add those too, or I should just stay with the expensive ones with Germany, Sweden, USA etc. nd if so do you know where’s that video that you did with the top expensive countries ? Thks for all again Nd basically u has been a strong part of my career in music, Thk you from the bottom of my heart Andrew 😎🎶🙏🏼
Is it possible to do this process without using a pixel? I have everything set up to this point except that I am unable to create a pixel in Facebook, and there is nothing there when I follow the directions at 3:29 when I click on Data Sources. I am also not able to create a new data source. It gives me an error about needing a business manager account, but I am unable to create one of those.
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Hey Andrew, I really need your advice. I noticed, that my Hypeddit link as well as Feature FM link show the following message for Instagram users by clicking on the Spotify link on my landing page: "The website you are visiting is trying to open an external app. Do you want to continue?" I can't remember if it was always so, could you please help me solve it? This message shows only when clicking on Spotify; other links, like Apple, RUclips, etc., don't show any messages, they just go directly to the website.
What if no event are showing for me to pick from in the conversion event?
Hey Andrew, if I have a whole album but (obviously) use individual songs in my ads, would you send people to the whole Spotify album? Or that individual single? My thought is that people might get more engaged with other songs as well if the whole album pops up, even thought that song might not directly play yet... thoughts? :)
Thank God someone in this world is explaining this (from music perspective) and I don't have to figure it out myself! Making these things much less foreign and more approachable is huuuuge. Thanks Andrew.
If you're not able to see your pixel in the menu at 7:32, it's because you need to approve it in events manager first.
There will be an alert on the front page of events manager that says 'custom events can't be used with ads features'. You will need to review and approve the conversion event before it appears in the conversion event menu.
I approved it and it's still not popping up. Reloaded the page and everything.
My button click event in my smart link is working great when I test it, but it's not appearing in the dropdown in the ads manager.... ive tried everything. :(
@@domscottrocks did you figure it out
@@duckduckgoose8049 did you figure it out
Best, no nonsense channel for music marketing!
Thank you Andrew for all the advice and expertise. I’m thinking that most of your subscribers aren’t trust fund babies and that we are unsigned, DIY artists, have day jobs and that’s where our promotional dollars are coming from. I would love to hear comments from other subscribers and hear how they manage to find the time to create “good” music, release it every 4-6 weeks, maintain several social media accounts, post everyday or several times a day and run Facebook ads. I’ve managed to release 10 singles within a year, with roughly 51,000 Spotify streams total (small potatoes but I appreciate the 2300 followers who stream my music). I’ve been watching your videos and learning a lot. It can be challenging navigating through the 684 videos on your channel so I stick to the most recent. Anyhoo, I look forward making my first Facebook conversion ad. Thanks.
Well one solution I found is to let go perfectionism, just record, mix quite quickly and let it go. Often it than catches a vibe that is around and that you would lose working on it for too long. That's just my opinion ...
@@PEERSEEMANN "Well one solution I found is to let go perfectionism, just record, mix quite quickly and let it go" so fucking real, have recently learned to just let it go and keep it moving and since then I've made so much more progress its insane. Way easier than it sounds for us neurotic types, but you just have to make the leap as uncomfrotable as it is.
If you've already released 10 songs in a year, do you feel any of them stand out as particularly high quality? Check out your stats on all your platforms and see which one if any is resonating well and with what audience. Now you already have a product, so spend some time marketing it. You don't have to constantly be in a release cycle.
I'm the least technical person in the world, and I never concentrated in IT 😂 but you have massively helped me here mate! 👊🏼
Glad it helped!
@@AndrewSouthworththis is super helpful! I am starting to set up my SECOND ad like this and wondering - do I use the same Facebook Pixel and events as the first - or am I creating a unique pixel for each campaign?
Thank you for the quality content Andrew. I was just wondering what you meant by doing it in stages so you don't get banned by fb when spliting your similar artist audiences? Did you mean publishing them at different times? Thank you so much.
He snuck that in really quick at the end of the video and didn't explain it all haha.
@@yeilnoungchucks He doesn't respond to comments, so I am asking you! Did he really recommend ONLY using IG as a target and not FB???? I don't use IG, so why would I want to advertise there? Thanks!
Thank you very much. I'm a bit confused about the accounts. I have a personal Facebook and Instagram account, but there isn't an account for the band yet. Should I create an account for the band through my personal account and use it for Meta Ads Manager, or should I create a completely new account for the band and use that account for creating ads?
You should create a facebook page for it from your personal account
NEED HELP! I can’t connect the pixel between the Event Manager and the Ad Setup itself, the only pixel available to choose isn’t any of the (multiple) pixels I’ve set up and as far as I can tell, the pixel isn’t even connected to the account I’m using
I’m having this same issue. I tested the Pixel with Hypeddit and it worked, the visit and the click were both recorded, but yeah….my only option in the Pixel drop down is a generic “My Pixel” that isn’t the “WilsBach Music Pixel” I set up and tested earlier. Can’t get past that step.
Same -_-
I'm getting only inactive options when selecting a conversion event? My Smartlink Click Event isn't showing. Any ideas?
I’m having the same issue
@@6lackhart Gotta verify them on the Events manager page first
@@6lackhart You have to wait up to 30 mins before the links can be verified
@@6lackhartsame issue
Great video thanks for sharing. At 14:20 when you copy the target audience 3 times does this cost another $10? So are you spending $30 per day on this? Many thanks
Thanks! Nope, since i'm setting the budget at the campaign level the budget is shared across all ad sets.
@AndrewSouthworth, now when you go to "setup" your data sources on your fb ads account, fb asks what data source you are connecting and gives you 5 options!? web, app, offline, crm and messaging. Which one would e choose if we are simply setting up our hypeddit pixel???
I had this issue and went with CRM and seemed to work
Your video is great and helpful! My trouble is that events manager in telling me to connect a new data source. And to be honest its pretty complicated. I cant find a tutorial in the internet. To be more specific so that you can understand what its asking me. On one point its asking me to " Install the latest version of the Facebook app SDK in your app". It all sounds complicated to me and its a shame i cant continue my promotion because of this. Again, your video is super helpful and simply shown
@AndrewSouthworth great video, do you recommend 7-day click and 1-day view conversion window or 1-day click and 1-day view conversion window - thanks
This was so useful, thank you so much! Is there a follow up video that covers how to optimise the ads as the campaign is running?
Thanks! If you check my channel you'll find a ton of videos on this exact type of ad campaign, in several of them I go over optimization.
@@AndrewSouthworth Thank you :)
Hey Andrew would love to see your set up for campaigns in genres that don’t have any targetable artists. It would be interesting to see your targeting methods
Same question. Not a lot of death metal bands are listed, so we usually specifiy genres. Curious as to what Andrew does.
I’m in that same boat. I make lil peep sad boy type stuff and I can’t find a target audience
Target audience is a big headache Andrew. How can we who are in niche genres, target something?
@@6lackhart i make the same sorta thing along the lines of joji. i’ve managed to do alright targeting broad artists and subjects like post malone and just straight up indie music. don’t know if that may help you at all but postie seems to work for anything in the melodic trap sound
@@NoLivingWitness oh for sure. facebook eventually just needs to update their targetable subjects. every genre has this issue pretty much unless you make super generic music or are trying to copy or be heavily inspired by a popular artist that’s listed
The main problem people have is when a Spotify link is clicked, if the user doesn't have a premium Spotify account then they get a random (sponsored) song instead of there own. Is there anyway of combating this?
About time somebody speaks about this. Everytime you use ads. You are helping mainstream artists... Go make a video about it. Il watch it. And share it.
When you set up the campaign, make sure in the ad set in the audience targeting section that you choose spotify as the primary interest, and make the genres and artists similar to your music the Secondary interests. If the primary targets are people that have clearly demonstrated an affinity for spotify, it's more likely that they will be premium users. Also, I've come to realize through a lot of trial and error that the only safe (ish) way to ensure against bots and click farms is to only target tier 1 countries and nothing else. It's more expensive, but the engagement you get from tier 2 countries is low quality to the point of being basically useless. That may not be true for everyone, but the only real engagement I have gotten is from USA, Canada, UK, Germany, Holland, Australia and a couple others
@@MasterSplinterPDX nice points
What if you create a playlist and promote a track from your playlist so that when a user clicks, they have options to listen to your other song? Can this help?
@@AdaAchoMusic do you mean create a playlist that only contains music from your own catalog? Or a playlist that features a track or 2 of yours, but then is populated by bigger bands in your genre? I would say, in my limited experience, that making both will be beneficial for different reasons. But, using it as the conversion end spot for a paid campaign, I can't say. I've heard of people doing this, and it makes sense to me (especially a playlist that only contains your own catalog), but I'm not sure if it's a good idea to use it as the final destination for a conversion campaign. Maybe give it a try and let us know? 😁
Thank you very much Andrew. Do you have a video about the how and what of Pixel ? Or a suggested video to watch ? Thank you very much!
Is engagement campaigns still the way to do this? I don’t have the website option on engagement but I do for sales and traffic
Thank you for this in depth video. Just to be clear, these types of advertising attempts will not get flagged by Distrokid as artificial streaming correct? I recently got a strike and Distrokid kept reiterating that 100% of marketing companies use bots, which is very inaccurate if the marketing company is using Facebook/Google/Spotify Ads. I'm hoping that this was just worded incorrectly by them and that these types of ads are indeed allowed. Any clarification would be greatly appreciated.
Can't thank you enough. It was still hard to set things up but your video was a great foundation!
If you leave RUclips on, would this be a good way of bringing traffic to RUclips music videos??
man locating that pixel id DOES NOT go like that.. took me quite a while to figure it out.. not very computer savvy and i feel yopu flew threw that..aftyer that i stayed semi lost
Same problem. Do I have to connect to a data source through an app ?
Having the same problem as well. I don't have a pixel show up where he copied his from meta events manager. Does anyone know what needs to be connected beforehand to have the pixel automatically show up like that?
Looks like we all have this same issue.
Yeah I have no clue what's going on with the pixel thing
@@DanSaillant he gave me a work around for it when I emailed him since he doesn't really address it in the video.
Nice one Andrew, you said beginners should only use IG placements and avoid Facebook at the start, what were/are the things that could or go wrong with running Facebook placements?
I'm curious about this too!
Same here
Super helpful video! But why don't you recommend putting your ads on Facebook placements for your first campaign and only Instagram? Why does it ruin everything for some people, and why is this only the case for a first campaign? Thanks!
Hey Andrew! Thank you for a great and concise video again! Very helpful!
I have 2 questions that I suspect might interest others as well (apologies if youve already covered these somewhere)
1) have you seen big performance differences in ”engagement” vs ”sales” - campaigns? Specifically for music promotion ofc.
2) what is in your opinion a successful campaign in terms of cost per conversion (taking into account gdpr and less accurate tracking)
Thankful for any insight, and thanks again for your helpful content! ☺️👌🏻
Hey! For 1 - I use the engagement method and i've found the sales method to be more expensive, likely because its looking for people who have a history of buying stuff.
2. I consider $0.20-$0.30 a great campaign, $0.30-$0.40 a good campaign, and under $0.20 an incredible campaign. All relative of course though, you should largely focus to compete against yourself and get better over time.
Hello! Thank you so much for your reply
And the info! This is very helpful!
do you trust the advantage plus audience yet?
Hey Andrew, great video! Would love to see other methods of running conversion ads not relying on pixels, as I understand 3rd party cookies are slowly being scrapped
Enabling 1st party cookies seems to be the immediate workaround.
Yeah 1st party cookies are one, another is conversion API which uses server-side tracking. Meta also has some crazy cookie-less tracking technology and some advanced modeling algorithms that I won't pretend to understand.
@@AndrewSouthworth So happy to have found your channel!! Love your music as well as your advice!
Thank you!
Do you have a list of what placements you use when running ads on IG & FB?
How would you market a Christian/gospel song? Seeing that meta got rid of anything religious as targets
Hey Andrew! What do you think a good CPC would be only advertising to these four English speaking countries - United States, United Kingdom, Canada, and Australia?
Hey Andrew, really nice video. Appreciate you and your content. I only have one question. In your video you didn’t talk about the attribution settings in the adset. How should I set up this section for a Spotify campaign. What would be your recommendation on this to get the best results from the campaign ?
i think this is the most clear, concise, fast, informative, step by step tutorial i've ever watched on anything anywhere. Thank you wow
does the pixel work for snapchat aswell?
Hey man, I’m having issue with not view the “smart link click” in the conversion events drop down list 🤔would you happen to know how to troubleshoot shoot this?
Would you recommend creating a new custom conversation for each adds ?
Great Video, I'm having trouble with the Video getting rejected by FB. It doesn't even give an option to upload the video from My Computer. What is the format/ File Size /type needed?
Thanks! Not 100% sure whats happening, you have to make these campaigns from a computer. You can't make this from a phone. Generally the format is MP4, 1080x1920 vertical format, 15-25 seconds long.
@@AndrewSouthworth Thanks I was able to figure it out I have 2 test ads running now. I just started over following along with your video and it worked. Thanks
Andrew, hello!
I have a question! If we target ad on Spotify, can I put a direct link on track without a landing page?
Thanks Andrew. Meta changes their ad creation methods all the time. I was able to do all you did except I could not limit one ad to one artist like you suggest at the end of the video...Changing one ad, changed all the other dupe ads. The work around is to run separate ads, instead of duping?????
Is there a follow up to this somewhere for what to do after you’ve started gathering data on people who click, etc, that way we can use more direct targeting?
Is there a reason you ran an engagement campaign with conversions and not a. Traffic campaign with conversions
Thanks for this clear guide! However, I’ve experienced when clicking on a Spotify-targeted ad, that it tries to open Spotify within the Instagram environment asking for my Spotify login and password. Which I obviously don’t know by heart. So I swipe the ad away. This seems very bad for conversion. How do you deal with that?
can you explain how to get your ads out of the learning phase? thank you
Hi Andrew, would it be possible to convert directly using the direct link to the Spotify song?
You know, many people, even young people, when they arrive on the landing page don't know what to do and close everything, or they only listen to the preview of the song 😅
Hey Andrew! i am an artist from Asia(India) and ive been following your videos for a while and i absolutely love it.. its the best channel for learning marketing for independent artists.. but ive noticed that you always tell us to avoid asian countries cause they dont work but if so then whats the hack for Asian artists? should we also add European countries and the USA? even if the song is in Foreign language(Hindi).. Please enlighten. looking forward to your feedback brother
You could easily target UK, USA and Canada. Massive Indian communities there!
So helpful, thank you!! Just have a question: what Facebook pixel should one use? The general one associated with the specific FB page? Mine are all connected (personal + 2 separate pages with different bands, and 2 separate business portfolios)
how do you run another campaign how will the pixel know which hypeddit link to pull data from
How long at the start of a campaign should you let FB try and figure out the audience before you start editing and changing things based on the cost per conversion?
Generally I don’t touch anything for 2-3 days after publishing.
How important is the “landing page”? Can I just use the Spotify direct link?
Incredibly important. If you skip the landing page the campaign will most likely just spend money and do nothing on Spotify.
whats the subscribe event that apeared at the same time as your click on the test at 4:48
I think you need an updated guide to the new layout in Ads Manager, I could be wrong but I don't see it the way you do. e.g. at 10:41 timeline. :(
Please what about the learning phase
There’s an option that talks about click through. Is it better to choose 1 day click through or 1 week click through?
I normally use the 7 day click option, which is the default. However in my tests it really doesn't matter for this type of campaign.
Hi bro what if instead of landing page we use a shortlink??
It generally doesn't work as well, or at all. I'd stick with a landing page.
I set campaign exactly based on this video today. I dont have even one click..what i am doing wrong ? this is my 5th attempt and results are just horrible. is it important that im from poland?
It depends on a lot of factors, did you set it up correctly? Also, are you using quality content?
What ever I do option "When you are charged" is locked to "Impression". As long that stays there I'm not convinced about any conversion campaign to really work. You skip that option too. How come? How to change "When you are charged" option?
You're basically always billed by impression. The cost per conversion is just the math of how much it costs to generate that number of conversions, but Meta charges you by how many impressions they serve of your ad. So you can just leave that setting as-is, that's how its supposed to be and how it's always been.
What about Instagram ads? Would you recommend that?
Hey Andrew absolutely love your videos! I have a question, if you're around! Is the goal over time to run to your ads to ONE particular ad-set/audience across multiple campaigns, or is it ok to promote to MORE THAN ONE ad-set/audience across multiple campaigns?
For example, I've been running a "playlist" campaign for my discography to audience #1 while simultaneously running a separate "song-link" campaign to audience #2. Both audiences are performing well, but would you recommend to just start targeting the better-performing audience for both campaigns? Thanks so much!!
I would keep what works best for each campaign. Meaning, if its the same audience thats best for each then use that for each, but if its a different audience for each then do that.
There isn't a problem running multiple campaigns to the same audience, as long as its at least a few million people. But you also don't HAVE to do it either.
@@AndrewSouthworth you’re the absolute best! Thank you so much for the reply! 😀😀
Do I need to have a new pixel for every new song or every new campaign for different clients?
What is I don't have Hypeditt, how can I still make pixels to track?
There are a lot of options out now. Hypeddit, FeatureFM, Smart Noise, SubmitHub Links, ToneDen, Hyperfollow, ArtistHub, LinkFire etc...
If you want a free one to start with, check out SubmitHub Links.
to see an effective campaign the way you do for others to get a million streams, how much per month do you suggest i put in on the ads, 1000 a month? 2000 a month?
It really depends on the performance. You can spend $500 on a song and have it hit 1 million streams over a couple years. Or you could spend $10k and have a song never hit 1 million.
I think $500-$1k per month is a solid budget if you're doing this yourself. Spend less on bad performing songs, spend more on high performing songs.
I remember in an older video you showed how the song would stream automatically after pressing Spotify do you remember how to do that?
As long as the landing page takes them directly to the song it should autoplay!
You're smooth and straight to the point - and I really like you and want you're doing. Nice work! Really nice video!
Do you think this same approach but for Apple Music would get the same results?
I've gotten my test events working and can see link click, but when in the ad set and conversion event hypeddit link click is not appearing, any ideas?
Same here
Did you figure it out? I’m having the same problem
@@teemelly I did! You just have to wait about an hour and it’ll show up!
Hi! At 2:40 you say you're putting in your conversion API access token, which is different from your pixel. Can you tell us why you're adding that optional step? I also noted you later on show your page without this... and say that it's not really needed, so maybe it's not a thing? :) Thanks though!
When I try to add the 'Conversion Event' my hypeddit smarklink doesn't show up as an option. What I'm I doing wrong?
I cover that in my most recent video on how to use the Facebook pixel as a music artist here: ruclips.net/video/_g7NgDbBkhY/видео.html
hey andrew i cant find the hypeddit smart link click conversion at 7:36 i see the other ones like the view but not the click
I am also having this issue can anyone please help me?
If you don't see it it likely means you haven't triggered the event with your pixel yet. You need to install it on the Hypeddit page, trigger it a couple times by converting on the landing page (make sure to do this in Chrome with all cookie blockers disabled), then it will show up about 30 minutes later.
Yo Andrew, followed your instructions verbatim and everything going smoothly until @7:30 .. Under Pixel, I choose 'My Pixel' (My Pixel ID appears in the drop-down menu), but then, under Conversion Event, I don't see the 'Hypeddit Smart Link Click' option. In that drop-down menu I see 'Inactive Events' as the header in bold, followed by some built-in options, 'Add to wishlist', 'Contact', etc.
If you haven't triggered your pixel event on Hypeddit yet you won't have the event in your account yet. Install your pixel on Hypeddit, then put it in test events in events manager and make sure its firing. Then wait about 30 minutes, refresh events manager and look for 'verify events', click that and verify the Hypeddit events. Now you should see your events available in ads manager.
@@AndrewSouthworthwhat would be the equivalent if I’m using toneden?
ToneDen uses the standard View Content conversion event, no need to trigger the event at all to use it.
Thanks Andrew.. So I've finally published my ad :) The only thing I couldn't do is split the audiences to target fans of artists/bands individually as you demonstrated @14:00 . After I duplicate the 'target artists' ad set, and remove specific artists/bands, it applies those changes across the board. The layout looks a little different now.. Under Audience, you have to click 'Edit', to get to the 'additional interests', then it opens in a new window
@@AndrewSouthworth is feature fm the same? I just leave it at view content?
hi @AndrewSouthwoth thanks for your videos! i have a doubt.... do i have to make 3 copies of the ad 1 is enough?
Damn thanks! Was struggling with my last campaigns and didn't find out why. Looks like it was Advantage+ audience. Facebook pushed my ads almost exclusively to people aged 65+ even though I put in a completely other range. Quite some wasted money because of that
How many ad sets are too many? I have 8 ad sets with 7 videos in each one. Also how long would you usually give a campaign before you start tweaking?
Can you run ads if you don't have the pixels set up? Are the pixels only necessary for tracking results?
From what I can tell trying to set this up today, they have moved things around and made it suck. I can still find almost everything but I don't see a way of setting your daily budget, it wants you to now do a minimum of 200,000 reach now, and the price jacks up when you remove output options and forces you to have ads at all sorts of aspect ratios. If I remove certain facebook output options where a weird aspect ratio is needed it doubles the campaign cost. Is it still possible to just advertise vertical phone videos only in Instagram outputs for $10 per day?
do you have any recommendations whether its better to upload videos in their or select existing reels?
Typically I upload videos so I can test variations without having to have those posts exist on a page. Some people like to use existing posts for the social proof benefits, but this weekend there was a massive problem on Instagram where 'likes from ads' are no longer being shown on existing posts.
Can this be don on a mobile phone, and which platform can I use to do this? Facebook?
hello pls help i dont see any music pixel id on my events manager tab even after clicking data sources, when i click on data sources, everything is empty
Thank you for all your help, Andrew!
This is super useful. Thanks man.
Can someone help me please? I was good until the ad set page where you have to select the smart link click under the conversion event category, Mine does not show up there. But I did the pixel and all correctly. Why is mine not showing up to select? thanks so much
Did you figure out a solution for this? I'm having the same problem
Having this problem too!! Custom conversions aren't showing up once in ads manager.
What is your first approach when conversion cost is too high? Change target group, change ad, change landing page, change budget?
If you're already testing at least 3 video ads, I start with audiences. Every 2-3 days, don't tweak more often than that. Then after a week or so if that isn't making enough of an impact I go make new ads, starting with the best performing audiences thus far. If that still doesn't improve, its probably just the song.
You can keep testing to infinity but at some point it makes sense to pull back and save budget for a future better performing song.
Thanks, very helpful! 🙏
@@AndrewSouthworth if you could make a video how to address expensive and limited markets due to language restrictions, as we face it in Europe. I made one campaign targeting spanish speaking listeners internationally and it‘s a so much easier game than to promote a german song 🤷
@@AndrewSouthworthSoo what should changes should we make to the audiences , wouldn’t it be different for each genre? Could u go more in depth about that, really need the help!!
hey andrew! do you have any insights/details on how facebook/meta determines the "Spotify (Streaming)" interest in audience targets? I am afraid this might simply narrow the potential target audience down to a very specific group of facebook users that interacted with spotify/facebook apps and gave something like oauth for some spotify app.
Awesome video thanks for teaching us. Question tho. You went too fast at the 11:40 mark and I didn’t see what you have clicked ON. There’s a “music” option that’s automatically clicked ON for the optimize section. It has a random song listed underneath and says, we’ll select a song to accompany your ad based on its content. Should we leave this ON? I don’t really want anything to play but MY music that’s in the video.
Oh, definitley click NO for this one! It would be the worst feature to enable for someone advertising music
I have done this for 6 months. It worked pretty well but I would like to adapt it to not just be targeting spotify listeners. Problem is if you target spotify and also say EDM then the target audience is ok but if your remove the spotify interest then the target audience is way too broad
what's a good cost per conversion in tier 1 countries' campaign?
hi I followed your steps but I just put the pixel on hype edit and then tested on Facebook, but then when I went to create the ad it didn't show on conversion event. am I doing something wrong? thanks
My question is whether or not you are making back $10 a day in streaming from these ads. Or, what are you making back on a $10 spend? I can understand this running at a loss, but I would hate to pay $300 a month to make $30. (That example is an exaggeration, but I am honestly curious)
Absolutely zero chance of that, you're 100% operating at a loss on these. The money isn't in the streams. Spotify pays and average of $0.004 cents/stream, and thats before the new shenanigans they're changing to next year.
The idea is to consider this 'cost of marketing' and leverage the ads to collect fan contact info so you can get them to come to your shows and buy stuff from you- like merch, or the course that everyone who's half decent at this stuff eventually ends up selling (sorry Andrew).
On the upside, now you have a lot of good data on who's listening and where, so if you DO go on tour you can have some idea of where to try to get booked, and be able to retarget people who have engaged with your ads so you cans ell tickets, and email people who have followed you.
I say it all the time- Spotify is an amplifier, not an ATM.
There is NO money in streaming, so any activity you undertake to boost streams should be for another purpose
Depends on the value you place on "engagement," since it is an engagement campaign rather than a sales campaign. The "return" in ROI doesn't always necessarily have to mean money.
Is Link Tree a bad choice for a landing page, or is that even an option?
Hey Andrew why are we charged for impression and not conversions? I see the drop down menu on the section regarding optimized for Max conversions but it still says i will be billed on impression and not conversion and i cant find a way to change that. is this possible?
Hey man, thanks for all the info. I'm confused about why I set it to track hypeddit if the link that I'm using in the ad is directly to Spotify. Did I do something wrong? I don't think it's tracking the correct link clicks.
The Hypeddit link is the link you use in your ad, you don't want to use the Spotify link directly in your ad because you can't track it. Since you setup tracking for Hypeddit, and use it in your ad, this is how the campaign knows when conversions occur.
@@AndrewSouthworth okay tysm
What should I do if I don't have a conversion API access token?
What do you think about seperating ad groups based on land?
I don't know if this is happening to some else but conversion ads they just stop working for me. I test different songs and the conversion cost is always to high. In the past work great but now for me is a disaster.
Have you changed your mind about Advantage plus audience since its release. and i also just noticed they added a section called engaged view attribution, any thoughts on this as well or a new video for it? Thanks Andrew!
Not a fan of either one still. I've found Advantage Plus Audience just gives you bogus conversions that don't translate to Spotify. They end up ignoring your targeting and everyone that converts ends up being 65+ with interests unrelated to your style of music.
Same for engaged view attribution. This is a way for Facebook to take more credit than they deserve. If someone engages with the ad but doesn't click on it, I don't want them claiming credit for the conversion if their ads didn't drive them their in the first place.
Thanks for asking this question! Has anyone figured out how to opt out of engaged view attribution? I can't seem to find out how to turn it off or opt out :/
On these ads that yall are doing really well with and achieving almost 1000 streams per day, what is a realistic ad spend per day we should expect if the ad is going well with a $10 day start? Member of your spotify course. Thanks for all the game bro 🙏
What’a the difference between this video and the growth machine course? I’ve been quite interested in buying but I wanna know the comparisons. Thanks!
Hey Andrew been watching ya vids grabbing a course soon...but wouldn't setting up w/ distrokids landing page be a bit easier...justa quick question?
Pls what is the name of the second app for landing page called?
I was trying to solve my problem with that video but I dont know whats wrong! I created a pixel already and I got it linked to the hypeddit landing page, my Facebook page is connected to it and verified too. testing events works as well. but whenever I try to set up the ad campaign in the step where I set the ad campaign and choose "website" it wants me to create a pixel, but I already have one!? i can't find the problem :( for you the pixel got automatically suggested but for me it seems like there is none. I dont know how to solve or continue ... do you have any idea or is there anyone else out here with the same problem? pls help
Same issue
Hello Andrew this for Sharin again …. I has been learning a lot with you, Thks to ur videos I finally start getting streams !!!!
I have a question, do you still recommend only target 10 expensive countries. Cause I has been reaching what countries are the most on steaming and it’s shows me alse Mexico, Brazil and Spain, should I add those too, or I should just stay with the expensive ones with Germany, Sweden, USA etc. nd if so do you know where’s that video that you did with the top expensive countries ?
Thks for all again
Nd basically u has been a strong part of my career in music, Thk you from the bottom of my heart Andrew 😎🎶🙏🏼
Is it possible to do this process without using a pixel? I have everything set up to this point except that I am unable to create a pixel in Facebook, and there is nothing there when I follow the directions at 3:29 when I click on Data Sources. I am also not able to create a new data source. It gives me an error about needing a business manager account, but I am unable to create one of those.