837,000 Spotify Streams in 12 Months with Facebook Ads
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- Опубликовано: 4 июл 2024
- In this video I walk through a case study where we got over 837,000 Spotify streams in 12 months using Facebook ads (Meta ads), using only tier 1 countries. 🏆 Hire us to run your ads: geni.us/ForbidMedia
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🏆 Hire us to run your ads: geni.us/ForbidMedia
🚀 Spotify Growth Machine Course: geni.us/SpotifyGrowthMachine
🌍 Best website / store / funnels for music artists: geni.us/MusicFunnels (get your 14-day FREE trial!)
👥 Fan Growth Machine: geni.us/FanGrowthMachine
🎬 RUclips Growth Machine: geni.us/RUclipsGrowthMachine
💿 The best Spotify playlist service: geni.us/PartneredProjects
🧑💻 Consultations: geni.us/GSConsulting
📰Join the FREE Music Marketing Monday newsletter here: geni.us/GSNewsletter
⌨ Chat in the community (FREE): geni.us/GSCommunity
🎤 Modern Music Marketing Podcast: geni.us/MMMPodcast
lookin good Andrew! Appreciate your content. It has helped me immensely in getting my music out there the past 4 months 🙌
I opened a small label for my recording studio. This channel is helping me a lot. Thanks!!!
Please do a video and/or point us in the direction of a great resource for ad creative itself. You're the best, thanks Andrew!
Hey @AndrewSouthworth! I've been watching your videos for a bit and they've really helped me a ton with promoting my music -- so thank you!
I have a question (perhaps unrelated to this video): what should I do when the ad platform decides to heavily spend on certain countries and ignore the ones I would like it to spend on? I have an ad set targeting tier 1/2 countries and it's preforming quite well. However, to ensure I build an audience in countries like the US, Canada and UK, I made a couple of ad sets within the same campaign specifically targeting those countries. For some reason though, those ad sets are getting zero spend. Any idea why that is? Would switching to per-ad set budget be the right move, or perhaps making a new campaign just for these countries? Thanks!
Would love to see about the ad creative! Trying to get some ideas
Nice! Was this release part of a waterfall release or a single?
Also - I remember you said a while back that one had to have the exact same wave file if you're uploading a song to Spotify again and don't want to loose your streams. I've done that many times without problems now. I've even re-mixed and mastered tracks and uploaded again. Audio file length can't be too different though, I was told.
Thanks Andrew! Quick Question - I noticed the countries below have dropped from your list - are any of these close top tier one, or would you avoid for Spotify?
Brazil
Cyprus
Czech Republic
French Southern and Antarctic Lands
Italy
Latvia
Malaysia
Malta
Mexico
Monaco
Poland
Portugal
South Africa
hey man! what are your thoughts on the whole "Advantage-Detailtargeting" non opt-out thing regarding your interaction ads? am I missing something, I just can't find a way to disable it. love from germany
can you talk about what to do if your ad is in the learning phase and how to get out of it? thank you
Andrew… after how long or how many overall conversions do you start turning off adsets that are more expensive… ?
Andrew, I ran a FB ad for a song, according to meta my cost per click was .06. The % of people who clicked through my landing page was 23%. According to the analytics, those are good numbers, but when I look at what I spent vs actual streams, it comes out to .28 per stream. I could increase budget, but that return on investment is terrible. What do you think?
The break even on any of these campaigns is 250 streams per $1.
So what is the the return rate? How much money did you make with the streams over that timespan and how much did you spend in comparison?
how broad do we want to have the audience size to be? is being too broad bad?
do you recommend IG vs TIKTOK ads?
Once again Andrew you changed my life thank you
Thanks bro I will try it
Impressive results from the Spotify campaign using Facebook ads! It highlights the power of targeted advertising and data analysis to not only attract but also retain engaged listeners over time. 🎵
I posted a similar comment under an older video of yours, but in my experience more people bounce off the landing pages, compared to when you send them directly to Spotify from the ad. You make them click more times, you give them more things to chose from. It's not a sales page for a product. So what are the advantages of sending them to a landing page instead of sending them directly to Spotify?
The real reason is that if you try and skip the landing page, it just doesn't work. You'll get like 1,000 link clicks and less than 10 streams. With the landing page 1,000 conversions will be more than 1,000 streams.
The landing page filters out bots, filters out accidental clickers and filters out people who care about you so little that they aren't willing to click 1 extra button (do you really want these people on your Spotify anyways?).
Generally the CTR of the landing pages is quite high, at least 50% if not 80%+. I've had plenty in the high 90% range as well.
@AndrewSouthworth this is all true and makes sense. However the price for 10 streams from sending them to the link directly is still lower than the price of 10 conversions in my experience. Is it different in yours?
Hello. I am writing to you because I would like to ask you a question. I’m coming from Hypeddit’s John Gold course and I’m running campaigns with Facebook and Instagram. I’m interested in your Spotify Growth Machine course. But I would like to ask you if it is available in Spanish or with Spanish subtitles. There is a lot of technical information that I miss because of the language. I understand more or less English but I get lost with the technicalities. Could you help me?
Have you ever promoted anything like phonk, brazil funk, krushfunk or those trap type beats that go viral on tiktok like artists: ivoxygen, Adrian, lucidbeatz for example?
Phonk - yes. The other ones, I don't think so. For the most every genre works pretty much the same with these ads. For some the targeting gets more complicated because you have limited options, but the premise is the same!
The thing w my ads is they start off slow , but they pick up , yours starts off rapid!!!
Probably a higher starting budget, facebook takes time to learn, the more you invest daily, the quicker it learns
Why it also had to match "Travel"?
so is that ONE audience, vs 4/5 separate ad groups??
What was the reason for the times you stopped ads for a day here or there?
I think the first one was a problem we had with our credit card, the bank rejected one of Meta's transactions thinking it was fraudulent so they paused our ads for a day until we fixed it.
I believe the second gap was the artist's budget being fully spent, and then they added more funding for us to keep promoting it. I believe they started off with like $1900 in budget and then added the other $1000 later (going off memory, it's been a year lol).
But there was no strategic reason for it.
Are you able to show what type of style of content your doing for these ads?
Check out the video at the end screen or cards, I show the ad creatives and talk about which style of ad creatives to use in that video. I've done dozens of videos on this so i've shown a ton of ads over the years, I just couldn't show the ads for this particular campaign.
Have you had issues with the distributor calling the views bots? Because of the sudden surge
Nope. I've had songs get millions of streams in just a few months without any issue from Spotify or the distributor. I have heard the horror stories online - i've just never had it happen to me or any of my clients though.
Would you suggest budgeting per day, or per campaign?
Generally per day, allows you to more easily adjust the spend velocity throughout the campaign.
Can someone explain how he's able to have the 18-45 age range for DETAILED targeting? Every time i try to set that up the detailed targeting is greyed out and says you cannot do detailed targeting on ages below 21. So.... how is he doing that?
You probably have added a country in there that limits ages. For example Indonesia and Taiwan have additional limits on what ages you can target, but I don't use either of those countries so I can go down to 18.
@@AndrewSouthworth you’re right - it was Indonesia. I asked ChatGPT for a list of tier 1 & tier 2 countries for Spotify marketing and Indonesia was in that list.
Thanks Andrew!
Hi Andrew, we have a budget of $300 as we're just starting out and testing META ads. Should we spend the budget over a few weeks (let's say 2) or a month? Does it even make a difference?
I'd say 1 month if it's your first campaign, just do $10/day and let it run for a month. If you've done this before and know what you're doing i'd consider going faster.
@@AndrewSouthworth THANK you so much for replying!. The ad has been "active" for two days, but we don't see any insights or money being spent. Is it because we're spending so little money per day? Or you think this could be due to another issue
how did you animate the like button when you said it?
It's a new RUclips feature, they do it automatically when they hear you say things like 'click the like button' or 'subscribe for more videos'.
smashed it 👍
thank you!
Campaign titled smash that like button 😂 I gotta now
I have a question. Does my add and business account have to be in my real name? Cause i am using a facebook profile that i made just for adds with a fake name
Your Facebook profile should be your real name, but your ad account and business account can be your business name (or a fake name).
If your Facebook profile is a fake name and they restrict your ad account for any reason, you'll get the account permanently shut down when they ask for a photo of your drivers license and it doesn't match your profile name. So i'd recommend changing it to your real name and photo.
Has nyone figured out who the artist is on this one?
Not to play devil's advocate but 4 streams per listener does not sound like an earworm. When I like a song I listen to it 50 times, I would hope 20 per listener would mean my song is pretty catchy. Or does 4 take into consideration that some listened once or less than once and some who liked it listened way more, bringing the average to 4? Does the 61% add to playlist speak to that?
Most people will listen once to check it out, realize they like it but not enough to listen to again and then never come back. But some people might listen 50 times over the year (or more), just way less people will do this, only the people who love it the most.
It's just a big average of all the streams divided by all the listeners, so we don't know how many people fall into the 1 stream camp and how many fall into the 10+ stream camp. Would love it if Spotify allowed us to dive deeper by seeing how many people listened X amount of times.
I think Adnrew answered this question in one video or another, but I forgot😅 What is the best day to release a single to hit the playlists?
I release on Friday's because it lines up with Spotify's Release Radar playlist.
@@AndrewSouthworth that's what I thought! Thanks for the answer 👍
Andrew, just a friendly reminder that you're doing god's work!
haha thank you! I appreciate that a ton.
Been wondering if Spotify listeners actually mean anything nowadays, as the main goal is to monetize this ad money with shows…so if people listen to your stuff but don’t care about leaving their house to go see you is it really worth it? 🤔 or is it just vanity metrics at the end of the day..Idk.
Is The spotify growth machine all updated? Been a hot minute since I joined
Yeah. I add or replace videos multiple times per year to keep it up to date. Depending on when you joined it's possible every single video has been redone.
found this very interesting
Facebook ads are really shitty lately.
In what way?
They're really not lol
he's been saying to avoid fb and do complete IG conversions
They've been working just as great for me in the past month as they have for years, and I work on 25-50 campaigns per week.
Usually when people say 'facebook ads' we mean either FB and/or IG since they're all run through ads manager. I do tend to stick to IG placements, but Facebook ads are performing great nowadays.
Andrew is the only real guy.
thank you!!
I follow so many of these videos, just to never get the same results
When a song hits these numbers on Spotify, can you tell that the song is more famous?
👏👏👏
spotify defintely neeed to pay more per stream. unprofitable.
They do, but the problem is the only way to do this is to keep raising the price for consumers and ideally get rid of their free plan or cram more ads in there. Doubling the cost of Spotify would double royalty payments.
In my opinion, people should be happy to spend $20 or even $30 per month for Spotify, Apple etc. People have no problem spending $80 per month for 8 different video streaming services to watch everything - music DSP platforms give you the entire world's catalog of music, and you don't need more than 1 platform.
But, I think consumers would push back on $20 or $30 because they're so used to $10, despite the fact the price hasn't really increased with inflation at all.
In my opinion the campaign has not been profitable. If you spent 2.9K and earned 2.7K... and assuming that the music distributor does not keep 15% of the profits and assuming that you earned $0.0033/stream (in my case I earn on average $0.0022). I also don't think that the losses of the campaign should be justified with the profits of the other services if the campaign has been exclusively oriented to Spotify. All this makes me wonder if we are not burning money with Facebook Ads. What we agree on is that Spotify should pay more per stream.
The average, young and up and coming artist couldn't afford the cost of Facebook ads. Nearly 3k is a huge gamble. Especially if you have a plan to release a new song every couple of months. Has to be a more economically viable way to make money off your song.
Most distributors do not take any commission, DistroKid, TuneCore, Ditto, Amuse etc - so I think we can ignore that aspect since we don't know which the artist used, it's likely they used one of the popular ones. Even if they did use a distro with a commission, that's really on them.
The campaign is focused on streaming, it just happens to mostly go to Spotify because Spotify is the most popular platform. The ads make a massive dent in all DSPs even if most of the listeners go to Spotify. So it makes total sense to include this, bringing the total to something like $3,300 or so.
For this I would assume the $0.0033 number (or even higher), because we ran to only tier 1 countries, and this is probably being conservative. The payout for Tier 1 countries can be 1.5-2X the payout from Tier 2 countries per stream.
Even if the artist has a commission distro, or their pay per stream was a little bit lower, the song will become profitable within a couple months anyways. In my opinion the song is profitable now, but even assuming the worst it will be very soon.
You don't need $3k to do this, many artists start with $300 per month or per song.
@@AndrewSouthworth I was thinking 300. But thanks for the info.