I'm a german author. Yesterday I followed your tutorial and today I got 7 sales! Last two months I only sold books at physical events, not one damn book by amazon. Made the ad with your tutorial and 7 ebooks in one day - and the day is not even over yet!!! Thank you so much for your tutorial! Got some hope again - so I really needed to put a thanks-comment here. Danke!!!
Thats great to hear! Congrats! I had a question tho...When you create a second campaign for the "Manual Product" how do you go about doing it? for the key words, you can use winning key words, but for the Manual product campaign does amazon tell you what winning books that you placed in your campaign were mostly searched so you use those books again when you create the second manual product campaign?
You can have the best ad campaign but if your cover and title aren't any good people simply aren't going to click on it. Clear and concise. One of the best videos I've seen so far on ad campaigns.
@@KenSelfPublishing When you're right, you're right! At 16 days in following your recommendations, my ACOS per day shifted into the profitable range and it has been since. The hardest part is not checking on my ads campaigns every minute. But for those who are nervous to try ads, Ken's system is a good one--it just takes patience and a little bit of frustration tolerance. Thank you again for sharing your strategy. This is an unsolicited comment, btw.
Absolute gold! I'm new to KDP ads and this video explains every query I had :) Not hiding stuff like other RUclipsrs just simple and honest video. Thank you from the bottom of my heart!!
I just watched your video and made a few campaigns while you talked. I now realize why my last attempt at a campaign did nothing. I'm very optimistic about this one. THANK YOU SO MUCH!
I was afraid of advertising, now because of your simple tutorial I'm excited to give it a shot. Fingers crossed that I wrote something others are interested in reading. We'll find out soon enough.
Thank you so much for presenting this in a clean and concise way which makes it so much easier to understand and walk step-by-step through it with you. I published my first book in June and have been completely overwhelmed by the thought of marketing. I've finally accepted that it must be done, but was struggling with comprehending some of the information. This video helped tremendously, and I have the first 3 campaigns running. I'm looking forward to seeing how things go over the next couple of weeks and then will create the winning campaign. Wow. Thanks again!
Really glad you enjoyed it! Thanks for the kind words. Don’t be scared, book marketing is as simple as finding a keyword with demand, creating a desirable book, and getting it seen. Goodluck! :)
Thankyou to all the commentors. There are so many RUclips videos on KDP that I base what I watch on the amount ofpositive comments. I read quite a few here and only saw really heartfelt support for this channel. I am just starting my KDP journey and need all the help I can get. Hopefuly this will help with my sales. Thanks again!
I’ve been deflated with ads, ad courses, and everything ad-related. I found success early on but took almost two years off due to personal issues. When I returned, everything changed, and I haven’t been able to regain any traction. I’ve spent $$$$ so much money on courses that are supposed to be game-changers, leaving me feeling like I need to go back to school to become a data analyst or some guru. This!!! I’ve said from the beginning, in layman’s terms, which you’ve accomplished. I need to sit down and play this back several times and tweak my AMS Ads. At a glance, I can already see some of my ad's ACOS is extremely high, and you’ve explained what to do with it. Thank you!!! I just requested to join your group.
This is the most clear, concise and straightforward Amazon KDP tutorial....I'm super confident the results will be significant. Thank you for delivering tremendous value!!!
Having looked at several other videos on this topic and having been struggling with my KDP ad campaigns, this is JUST WHAT I NEED. AWESOME!!! Thank you, Ken!
Thanks. I started studying Amazon Ads this morning. Now three hours later, with your crisp and fast moving video on top of Mark Dawson's PDF and tour through the KDP marketing process I understand how to get under way. You provided an excellent summation and overview. Much appreciated.
Really glad you benefited from it! You’ll have them mastered before you know it. The secret: continue to optimize your book and test new covers. Ads are just showing yoir book to people, that’s it. They have to want your book for yoir ads to do well!
Thank you for this video. After watching your video, I have created 3 campaigns as per your lesson. This is what was missing to sell my books. Thank you so much indeed!
This is my first video that I have watched for Amazon KDP ads, super straight to the point and I will be back to give an update in a few weeks. Super excited!
Back for an updates, followed your video and strategy and I've been able to make sales! I will continue to adjust the campaigns as I go along but this is a really great start!
I published my first book on January 30th and was so scared of running ADS until I found you. You are so freaking AWESOME! Thank you so much for this amazing video. I implemented everything you taught here and nine days into running my ad campaigns I have 7 sales. The Manual Keyword Campaign brought in all 7 sales, so I paused the other two campaigns. Should I have done that? They were running for 8 days and no sales came through, so I paused them. I have 2 winning keywords so far because they have 2+ sales each. The other keywords only have one sale each. The ACOS for my winning keywords are below 18%. Today is DAY 9, should I keep running the ad? Or should I pause and create new campaigns. Hopefully this made sense. I am so new to this. Thank you so much. God bless!❤
Really glad you’re getting value from my videos! If you have an 18% acos, definitly keep it running. You can always remove or add keywords to optimize the campaign. I would keep them running! Great job keep it up:) it’s fine to turn off campaigns that aren’t performing and focus on ones that are especially if you have limited budget. If it stays below 25%, you can even increase your bid slightly (5 cents) this way you hover around 30% acos and they might even perform a little bit better. Goodluck! :)
Thanks Ken! Really helpful. I started up Amazon campaigns for my romcoms again this month and am hoping for more sales this year. Your point about working out what is a good keyword is really useful (and easy to understand).
Thank you so much for this comprehensive and easy to follow video. I have published some ads while following along. It's probably too early for me to do so as it's my first book and I only have 20 reviews so far, but we shall do a little trial and see how it goes. Thank you again.
Your video has a great pace, volume, and information quality. I hate the RUclipsrs that use text pop up, corny jokes, and other methods to "entertain". I subscribed to you just because how professional your video was. Thank you.
Thank you so much. This video is packed with helpful info on how to start an ads program. I have already started and would have been lost without this guide. So many details that you point out that would have stumped me if I hadn't had the opportunity to see this vid. Very grateful to you for making this.
Hey man, thank you for this video. I am new to publishing on KDP, and I'll definitely be watching your videos as I learn more. Very informative. Subscribed!!. Thank you
Wow, this was so clear! It gives me more confidence that I can do this myself, rather than hiring people as I've done before. Many thanks. Just subscribed.
Really glad you enjoyed it! Amazon ads for books are definitly something you can do yourself. Focus on a good keyword, a good book, and some reviews and your ads will perform fine!
Hi, Ken This is a very informative video, but if I may make a suggestion for making it better then you should make the screen bigger and take away your face. I’m watching this video on an iPad and I’m finding it difficult to read the screen because of the size of the letters.
Wow, finally there's a proper video to run amazon ads for kdp! This step by step ad strategy looks promising. Thank you so much for a well made tutorial. Can't wait to test it out. :)
Your videos are seriously so good, you are very skilled at explaining things in a way that makes others understand very easily. Are you suggesting using 3-4 campaigns for 1 book?
Thank you so much! Glad you enjoyed it. Yes, absolutely. Basically you want a campaign targeting your main keywords, a campaign targeting products in your niche, and an auto test campaign for extra sales and to find some winning keywords as they are usually not what we expect. Of course, make adjustments with your budget to work for you, but this way we spread a wide net and our book gets seen the maximum amount. Once you get more reviews and your book becomes more established, all these campaigns should be profitable and your book will be shown in all the relevant places.
@@KenSelfPublishingyou’ve got it wrong. Early on, reviews are the most important metric. So the best way is to set up an ad campaign to advertise your FREE ebook. Once the purchases and reviews starting rolling in, then you stop the ad, create a new one for a fair price on the paperwork while keeping the ebook free. Let that run, then new ad again with a higher price on the paperback and a fair price on the ebook. U have to crawl before u can walk
Did exactly that today and added some new ones (campaigns), I don't mind breaking even, or a slight loss upfront, as long as the notebooks are being seen, because they're selling without my help, so reckon they should do fine with some Ads help, thanks again Ken@@KenSelfPublishing
Excellent explanations and advises. Quite expensive though, running four campaigns for weeks at 40 euros a day is not cheap especially during the test period
Well unless you have a good book with lots of reviews, the odds of you spending that is slim. You only pay per clicks. So I highly doubt you’ll actually spend that much. You don’t normally hit your daily spend until your book gets more credible. However, you can cater this approach to any budget. You can only do 1 of the campaigns or only allow the campaigns to run a few days per week. It’s up to you! What you can also do it have one campaign, with multiple ad groups. So your 5$ a day goes towards product targeting AND Manual targeting. Hope this helps!
@@KenSelfPublishing Thanks again, Make sense, I think my second comment was deleted so I write it again, have you experience in google ads too and if so, which is more efficient for promoting KDP content ? .
Hi There, I was skeptical about this method--- Creating 3 campaigns per book.. but I followed through and set up and have gotten 4 sales in 24 hours. So You're Right !
Really glad you had success! It’s just about finding where our book does best then we can narrow it down with some winning campaigns so our campaigns are as profitable as possible.
Thanks for your strategy, never heard others doing it this way. Unfortunately it will require a lot of money for ads per day, not everyone can afford 😅
Glad you enjoyed it! You can do the same strategy, but determine your budget for the month, and build them around that. Will still be able to make sales and get data. I’d recommend forgetting the product campaign and just use the auto test and the keyword campaign. Or even just the auto test. Like I mentioned if you have a good niche and focus on optimizing your book you’ll still get alot of traction. Unfortunately though, with ads you have to spend some money. There’s no way around it. We can’t spend 5$ to make $1000, doesn’t work like that. You can still start slow, at like 100$/month or less and if done well can easily make good money, then slowly up your budget as you get returns. Just build it around what you’re working with! if you don’t have much budget at all, have a look at my review strategy video. This will help you optimize your book and you should get a lot of organic sales. With enough reviews and a good book even $50/month on ads can give you some good returns and your book will slowly build over time.
I'm confused but I know this just takes a couple of watches and maybe note-taking... you did a great job, it's just me. too much info at once. Whoosh! over my head! lol! But the video is brilliant... just needs a few view to wrap my head around it. Doh! lol
Glad you enjoyed it! Remember. Focus on your book and keywords. Amazon ads aren’t complicated when you nail those things. If you aren’t seeing results it’s almost entirely to do with your book and keyword not the ads them self.
Wow Thank you so much. I just followed all the steps and hopefully I make sales. last time I didn't use keywords and ran a campaign for 5 days. surprising I got 2 sales.
@KenSelfPublishing So, right now I am spending more money on the ads that I earn. BUT that was actually something I expected. No business will grow if you don't invest something. Also, do you remove the winning keywords/products from the "normal" campaigns after you add them to the winning campaigns. If not, wouldn't that mean you pay for the same keywords/campaign twice?
Hello and congratulations for this video, exhaustive and very well done! One question: as I create the winning keyword campaign, what do I do with the initial campaign? Do I always let it run? Do I insert the winning keywords as negative terms in the first campaign? Thanks!
Glad you enjoyed it! Yea you can add them as negative. Or if the campaign doesent have many keywords and is a manual campaign, you can optimize around the performers and removed the ones that aren’t.
Thank you for the tips. It's quite daunting doing this and I don't have money to burn. Trying to get some reviews is proving to be difficult. I did a giveaway which went pretty well but people don't bother with reviews. It's been taking a while to figure things out.
@@KenSelfPublishing trying to get reviews is pretty difficult. I had 66 clicks on ad with 1 campaign but no sales. I actually feel very disillusioned about all the effort made then very little response. I've had hundreds of downloads of my books. Most of my sales were from social media but I feel burnt out with social media. So experimenting with ads & it is disappointing. As for reviews, some are suggesting things that cost money & can get one banned.
Yes that’s totally fair, might want to focus on really doing extensive keyword research for low content and publishing cheap books in popular niches hoping a few take off organically. Then you can use the seed money to expand. That is the best strategy I would recommend. You can checkout my low content keyword research video! It does use a tool but understanding the basic parameter will help you know what to look for
Thanks Ken, really useful video and you have a great way of breaking things down. Do you have tips on how much you should be spending/how long you should run the ads if you're not seeing any sales?
Incredible video. Your attention to details was perfect. I will be watching this again from start to finish to get a good grasp on it all. Thanks for your direction.
Thank you, I really enjoyed this video. I'm testing your strategies on some of my low-content books. I hope they are also good for the Italian market....I'll follow you from here 😉 I'll let you know in a few days!
Great video Ken! This made me feel a lot more confident about launching Amazon ads. Question, when you start to build out the winning campaigns with the key words that meet the profitability guidelines, do you turn those keywords off on the initial campaigns that we set up?
Hi, Ken. First, thank you for the fantastic training video. I handle marketing for an author and she has just decided to start running campaigns on KDP (which means me). I just set up the first of the four campaigns (the automatic) and the dashboard for the new campaign reads: "Status: Ads are not delivering" but the ad group for said campaign reads "status: delivering." Can you explain what this means? Maybe I missed it in the video. Thanks!
Really glad you enjoyed it! The only thing I can think of is the ad campaign is still “in review” or her book has something in the title that doesent allow her to advertise. (Healing, cure, etc) but unless I see it I’m not too sure. Ads do take time to get approved to if it’s still not delivering Feel free to post a screenshot in the Facebook group and I can get a better understanding!
Thank you Ken for this extremely clear and to-the-point video! Q: How often does Amazon spend your maximum daily budget? Doing the maths for £10 x 3 different campaigns for a month = £900 on one book which is quite steep for beginners
Glad you enjoyed it! Depends on the niche, but very rarely. If your spend $900 in a month on ads I can promise you you’ll make atleast 2x that back from your sales. But it shouldn’t happen. It’s actually quite hard to spend on ads because you pay per click, and if you’re spending a lot it means your getting a lot to clicks. And that’s a good thing. Most of the time it translates to decent sales. But no it’s very rare you’ll spend anywhere near that especially with a new book. Just monitor them and adjust if it does look like it’s font over your budget!
Your content is so thought out, clean cut, uniform and consistant! I love to see it... not only was this video simple to follow but it was extremely detail oriented and packed with great advice. You've gained a subscriber and I and anxiously wait for all i know to come. Keep it up, your amazing! SN: if you could do a video on how you pay for the ads that would be greatlly appreciated. Does it come out of your profit our is it expected to be paid upfront on a weekly basis (or something along those lines)
Really glad you enjoyed it! Thank you so much! For ads I usually just get a bill at the end of the month, and pay it with the royalties from that month when they come through. Have a spreadsheet tracking everything you make, and everything that goes out, and so this once a month by going through your visa statement! It can be a bit of a battle with the royalty delay if you have a higher ad spend and are scaling, so just be mindful if you’re going to push some books make sure you have the funds to pay for the ads.
One other quick question. After establishing a strong grouping of keywords, is it worthwhile reconsidering the categories set as part of the book's publishing parameters? Assuming, of course, the categories that had been applied initially are significantly different than what appears from the keyword evaluation campaign.
Keyword Research Spreadsheet 👇🏼 (Proven Way to Find Winning Keywords)
keywordspreadsheet.publishermasteryacademy.com/
Twice I have entered my email on different days and received nothing...
I'm a german author. Yesterday I followed your tutorial and today I got 7 sales! Last two months I only sold books at physical events, not one damn book by amazon. Made the ad with your tutorial and 7 ebooks in one day - and the day is not even over yet!!! Thank you so much for your tutorial! Got some hope again - so I really needed to put a thanks-comment here. Danke!!!
Love this! Really glad I could help and goodluck on your journey :)
Only three days into running my three ads & I've had 5 sales. Thank you so much for this video its really helped me out!!! You're a blessing.
Really glad you’re seeing success :)
Well done!
Great job! How much did you spend on your ad ?
Thats great to hear! Congrats! I had a question tho...When you create a second campaign for the "Manual Product" how do you go about doing it? for the key words, you can use winning key words, but for the Manual product campaign does amazon tell you what winning books that you placed in your campaign were mostly searched so you use those books again when you create the second manual product campaign?
You can have the best ad campaign but if your cover and title aren't any good people simply aren't going to click on it. Clear and concise. One of the best videos I've seen so far on ad campaigns.
Glad you enjoyed it, Howard! Give it a go and let me know if you have any questions!
Can you do this method for children coloring books?
Definitely! You can understand why throwing more money at ads doesn't work, cause all you're doing is getting more people to hate your book.
@@KenSelfPublishing Do you have any course?
Took the words right out of my mouth. I was coming here to comment this. Never seen anybody be so upfront and transparent with everything
How on Earth you've got this much quality into a 20 min video has blown my tiny little mind. Thanks.
Wow, really appreciate this! Glad you could benefit from it!
This video is the bible for KDP ads. This video is all we need!
One week into running my three ad campaigns for my first book, and I have ten sales! Thank you for the help getting started!
Awesome!! Really glad it’s working. Keep optimizing your book and getting reviews and that number will continue to grow.
@@KenSelfPublishing When you're right, you're right! At 16 days in following your recommendations, my ACOS per day shifted into the profitable range and it has been since. The hardest part is not checking on my ads campaigns every minute. But for those who are nervous to try ads, Ken's system is a good one--it just takes patience and a little bit of frustration tolerance. Thank you again for sharing your strategy. This is an unsolicited comment, btw.
Hi, how did you do it?
That's amazing congratulations
I also helped one of my clients with it and she got over 47 sales per day
This is literally the best KDP content I have seen, better than the paid gurus. Great production value too🔥
Thank you so much! Really glad you're enjoying it. :)
Absolute gold! I'm new to KDP ads and this video explains every query I had :) Not hiding stuff like other RUclipsrs just simple and honest video. Thank you from the bottom of my heart!!
I really appreciate this :) glad you got something out of it!
I just watched your video and made a few campaigns while you talked. I now realize why my last attempt at a campaign did nothing. I'm very optimistic about this one. THANK YOU SO MUCH!
Really glad you got something out of it :) lots more stuff to come!
I know my stuff about campaigns (I think I do) sometimes need a refresher. Your 20 minute video was fantastic! thanks man appreciate it.
Thanks! I appreciate the support :)
This feels like 4h content, in 20min 😮 u're amazing man, thank you!
Thanks so much! Glad it made your life easier
I was afraid of advertising, now because of your simple tutorial I'm excited to give it a shot. Fingers crossed that I wrote something others are interested in reading. We'll find out soon enough.
Glad you found it helpful! Nothing to be afraid of. Just start slow and go from there :)
This was one of the BEST pieces of content I've ever viewed on KDP and Amazon Ads - great job and thanks so much for sharing your knowledge!
Wow I really appreciate this! Super glad you got something out of it. :) lots more to come!
Thank you so much for presenting this in a clean and concise way which makes it so much easier to understand and walk step-by-step through it with you. I published my first book in June and have been completely overwhelmed by the thought of marketing. I've finally accepted that it must be done, but was struggling with comprehending some of the information. This video helped tremendously, and I have the first 3 campaigns running. I'm looking forward to seeing how things go over the next couple of weeks and then will create the winning campaign. Wow. Thanks again!
Really glad you enjoyed it! Thanks for the kind words. Don’t be scared, book marketing is as simple as finding a keyword with demand, creating a desirable book, and getting it seen. Goodluck! :)
Thankyou to all the commentors. There are so many RUclips videos on KDP that I base what I watch on the amount ofpositive comments. I read quite a few here and only saw really heartfelt support for this channel. I am just starting my KDP journey and need all the help I can get. Hopefuly this will help with my sales. Thanks again!
Love this! Glad to have you here and I appreciate the support :)
I’ve been deflated with ads, ad courses, and everything ad-related.
I found success early on but took almost two years off due to personal issues. When I returned, everything changed, and I haven’t been able to regain any traction.
I’ve spent $$$$ so much money on courses that are supposed to be game-changers, leaving me feeling like I need to go back to school to become a data analyst or some guru.
This!!! I’ve said from the beginning, in layman’s terms, which you’ve accomplished.
I need to sit down and play this back several times and tweak my AMS Ads. At a glance, I can already see some of my ad's ACOS is extremely high, and you’ve explained what to do with it.
Thank you!!!
I just requested to join your group.
Really glad you enjoyed it! Feel free to ask any questions in the group:) thanks for the support!
@@KenSelfPublishing, what group are you referring to here?
This is the most clear, concise and straightforward Amazon KDP tutorial....I'm super confident the results will be significant. Thank you for delivering tremendous value!!!
Really glad you enjoyed it! :)
Best Kdp ad explanation I’ve found yet. This is content that a lot of other people seem to be charging for
Thank you so much! Really glad you’re enjoying it :)
Having looked at several other videos on this topic and having been struggling with my KDP ad campaigns, this is JUST WHAT I NEED. AWESOME!!! Thank you, Ken!
Really glad you enjoyed it :) thanks for the support!
Thanks. I started studying Amazon Ads this morning. Now three hours later, with your crisp and fast moving video on top of Mark Dawson's PDF and tour through the KDP marketing process I understand how to get under way. You provided an excellent summation and overview. Much appreciated.
Really glad you benefited from it! You’ll have them mastered before you know it. The secret: continue to optimize your book and test new covers. Ads are just showing yoir book to people, that’s it. They have to want your book for yoir ads to do well!
Followed along and was up and running right away. So valuable - thank you for your generosity and making this so simple.
Really glad you enjoyed it :)
Thank you for this video. After watching your video, I have created 3 campaigns as per your lesson. This is what was missing to sell my books. Thank you so much indeed!
Really glad you enjoyed it!
I did it today as I was watching his video. I'm so nervous. How has it worked out for you in the couple of weeks you ran the ads?
Did it work for you? @@AnnaPaccione
This is my first video that I have watched for Amazon KDP ads, super straight to the point and I will be back to give an update in a few weeks. Super excited!
Really glad you enjoyed it! Excited to see how it goes. :)
Back for an updates, followed your video and strategy and I've been able to make sales! I will continue to adjust the campaigns as I go along but this is a really great start!
Very simple, straightforward explanation with enough examples. Thanks!
I would venture to say this is the most informative information I've run across to help me use KDP better for running Ad campaigns.
Thank you so much! Really glad you enjoyed the video and I appreciate the support. Lots more to come!
I just amazed how specifically and in a organized way you told about Amazon kdp ads. I think, no one tell so in their paid course. Thanks a lot!
Really glad you enjoyed it! Thanks so much
You truly simplified this for me. Thank you!
this made the process so easy and really demystified it. thank you for a great video.
Really glad you enjoyed it :)
I published my first book on January 30th and was so scared of running ADS until I found you. You are so freaking AWESOME! Thank you so much for this amazing video. I implemented everything you taught here and nine days into running my ad campaigns I have 7 sales. The Manual Keyword Campaign brought in all 7 sales, so I paused the other two campaigns. Should I have done that? They were running for 8 days and no sales came through, so I paused them.
I have 2 winning keywords so far because they have 2+ sales each. The other keywords only have one sale each.
The ACOS for my winning keywords are below 18%. Today is DAY 9, should I keep running the ad? Or should I pause and create new campaigns. Hopefully this made sense. I am so new to this.
Thank you so much. God bless!❤
Really glad you’re getting value from my videos! If you have an 18% acos, definitly keep it running. You can always remove or add keywords to optimize the campaign. I would keep them running! Great job keep it up:) it’s fine to turn off campaigns that aren’t performing and focus on ones that are especially if you have limited budget. If it stays below 25%, you can even increase your bid slightly (5 cents) this way you hover around 30% acos and they might even perform a little bit better. Goodluck! :)
Thank you so much!❤@@KenSelfPublishing
Thank you for making it so easy to follow along. I created my campaigns as I was watching. LOL!
Haha awesome! So glad you enjoyed it:)
This information is absolutely golden. You are an incredible teacher! Thank you 🙏🏻
Really glad you enjoyed the video! Thanks for the support
Thanks Ken! Really helpful. I started up Amazon campaigns for my romcoms again this month and am hoping for more sales this year. Your point about working out what is a good keyword is really useful (and easy to understand).
Really glad you enjoyed it! Thanks for the support :)
Thank you so much for this comprehensive and easy to follow video. I have published some ads while following along. It's probably too early for me to do so as it's my first book and I only have 20 reviews so far, but we shall do a little trial and see how it goes. Thank you again.
Awesome to hear! Good luck :)
Great breakdown of Amazon ad strategy! Understanding placements and finding winning keywords seems key. Thanks for the insights
This video is so helpful. I've been struggling with my KDP ads, your video made this so much easier to understand. Thank you!
Really glad you enjoyed it! Thanks for the suppprt!
Your video has a great pace, volume, and information quality. I hate the RUclipsrs that use text pop up, corny jokes, and other methods to "entertain". I subscribed to you just because how professional your video was. Thank you.
Thanks so much! I really appreciate this. Definitly what I’m going for and will continue to get better!
I heartily agree. This guy gets right to it!
Thank you so much. This video is packed with helpful info on how to start an ads program. I have already started and would have been lost without this guide. So many details that you point out that would have stumped me if I hadn't had the opportunity to see this vid. Very grateful to you for making this.
Thanks so much! Really appreciate the comment and glad I’m helping your KDP journey become easier. Lots more to come!
Brilliant, for a complete beginner this is just what I needed. Thank you 🙏
Really glad you enjoyed it :)
Hey man, thank you for this video. I am new to publishing on KDP, and I'll definitely be watching your videos as I learn more. Very informative. Subscribed!!. Thank you
Thank you so much for the support!
This was the best video I've seen on Amazon ads. Thank you for making it!
Really glad you enjoyed it! :)
Great, informative video. Thanks Ken. I will employ your approach for my existing publication and my new one due out in a week or two. Thanks.
Glad you enjoyed it!
Wow, standing ovation. Excellent video, I have been struggling with this ads stuff, my acos is 50% so I am def. going to follow your steps . Thanks!
Really glad you enjoyed the video! Goodluck :)
Wow, this was so clear! It gives me more confidence that I can do this myself, rather than hiring people as I've done before. Many thanks. Just subscribed.
Really glad you enjoyed it! Amazon ads for books are definitly something you can do yourself. Focus on a good keyword, a good book, and some reviews and your ads will perform fine!
Hi, Ken
This is a very informative video, but if I may make a suggestion for making it better then you should make the screen bigger and take away your face. I’m watching this video on an iPad and I’m finding it difficult to read the screen because of the size of the letters.
Thank you so much for this video. Very concise and clear
I love this video, so clear step by step, thank you 😊
omg you have such an asmr voice…. ❤️❤️❤️❤️❤️
Haha thank you!
Thank you, thank you AND THANK YOU!
Thanks! very well done and informative. I'll be following the video along when I spin up my ad campaigns.
Wow, finally there's a proper video to run amazon ads for kdp! This step by step ad strategy looks promising. Thank you so much for a well made tutorial. Can't wait to test it out. :)
Glad you enjoyed it ! :)
Soooooo helpful, Thank you! Good luck everybody!
Glad you enjoyed it! Thanks for the support!
This video is gold, I am going to try it with my books.
Glad you enjoyed it :)
Your videos are seriously so good, you are very skilled at explaining things in a way that makes others understand very easily. Are you suggesting using 3-4 campaigns for 1 book?
Thank you so much! Glad you enjoyed it. Yes, absolutely. Basically you want a campaign targeting your main keywords, a campaign targeting products in your niche, and an auto test campaign for extra sales and to find some winning keywords as they are usually not what we expect. Of course, make adjustments with your budget to work for you, but this way we spread a wide net and our book gets seen the maximum amount. Once you get more reviews and your book becomes more established, all these campaigns should be profitable and your book will be shown in all the relevant places.
@@KenSelfPublishingyou’ve got it wrong. Early on, reviews are the most important metric. So the best way is to set up an ad campaign to advertise your FREE ebook. Once the purchases and reviews starting rolling in, then you stop the ad, create a new one for a fair price on the paperwork while keeping the ebook free. Let that run, then new ad again with a higher price on the paperback and a fair price on the ebook. U have to crawl before u can walk
Just finished watching and going through this strategy... let's see what happens :)))
Thanks for this!!
Good luck!
I love the structure clear explanation of your video two thumbs up 👍
Really glad you enjoyed it! Thanks for the support
Makes sense why I’m not getting any freaking impressions…I always use freakishly low bids 😂
Definitly could be a possibility! Start high and lower once you see the data. Then stop when sales drop off and find the sweet spot!
Did exactly that today and added some new ones (campaigns), I don't mind breaking even, or a slight loss upfront, as long as the notebooks are being seen, because they're selling without my help, so reckon they should do fine with some Ads help, thanks again Ken@@KenSelfPublishing
WOW! What an amazing video full of helpful information. I've just subscribed and now I'm on to more of your videos.
Thanks so much! Glad you’re enjoying the content :)
Thank you so much! I agree that this is one of the best videos that I have watched for Amazon Ad Campaigns 😇
Thanks so much! Really glad you enjoyed it
Thank you sir!
Wow. Great video man, super helpful.
I’m new to this and this was the best informative video I could have chosen. Thank you
Thanks so much! Really glad you enjoyed it! :)
Best course for amazon kdp marketing. Thanks!
Really appreciate the support!
Excellent explanations and advises. Quite expensive though, running four campaigns for weeks at 40 euros a day is not cheap especially during the test period
Well unless you have a good book with lots of reviews, the odds of you spending that is slim. You only pay per clicks. So I highly doubt you’ll actually spend that much. You don’t normally hit your daily spend until your book gets more credible. However, you can cater this approach to any budget. You can only do 1 of the campaigns or only allow the campaigns to run a few days per week. It’s up to you! What you can also do it have one campaign, with multiple ad groups. So your 5$ a day goes towards product targeting AND Manual targeting. Hope this helps!
@@KenSelfPublishing Thanks again, Make sense, I think my second comment was deleted so I write it again, have you experience in google ads too and if so, which is more efficient for promoting KDP content ? .
Hi There, I was skeptical about this method--- Creating 3 campaigns per book.. but I followed through and set up and have gotten 4 sales in 24 hours. So You're Right !
Really glad you had success! It’s just about finding where our book does best then we can narrow it down with some winning campaigns so our campaigns are as profitable as possible.
Thanks for your strategy, never heard others doing it this way. Unfortunately it will require a lot of money for ads per day, not everyone can afford 😅
Glad you enjoyed it! You can do the same strategy, but determine your budget for the month, and build them around that. Will still be able to make sales and get data. I’d recommend forgetting the product campaign and just use the auto test and the keyword campaign. Or even just the auto test. Like I mentioned if you have a good niche and focus on optimizing your book you’ll still get alot of traction. Unfortunately though, with ads you have to spend some money. There’s no way around it. We can’t spend 5$ to make $1000, doesn’t work like that. You can still start slow, at like 100$/month or less and if done well can easily make good money, then slowly up your budget as you get returns. Just build it around what you’re working with! if you don’t have much budget at all, have a look at my review strategy video. This will help you optimize your book and you should get a lot of organic sales. With enough reviews and a good book even $50/month on ads can give you some good returns and your book will slowly build over time.
@@KenSelfPublishing appreciate your reply. Hope you will keep making videos about kdp 😊
@@lizw7637 Absolutely will!
Thank you for this video. This is the part I didn’t quite hear about.
Glad you enjoyed it!
Thanks. Explained very well with no self indulgent waffle. Thanks again.
Glad you enjoyed it!
I'm confused but I know this just takes a couple of watches and maybe note-taking... you did a great job, it's just me. too much info at once. Whoosh! over my head! lol! But the video is brilliant... just needs a few view to wrap my head around it. Doh! lol
Glad you enjoyed it! Remember. Focus on your book and keywords. Amazon ads aren’t complicated when you nail those things. If you aren’t seeing results it’s almost entirely to do with your book and keyword not the ads them self.
Excellent! Thank you.
Phenomenally helpful content. Thanks so much for doing this, Ken. Legend.
Thanks so much! I appreciate the support :)
This was very helpful and easy to follow for a newbie. Thank you!
Really glad you enjoyed it! :)
Thank you for sharing a great strategy.
Thank you I have started to publish my books and I do appreciate your tips
Glad you enjoyed it!
Wow Thank you so much. I just followed all the steps and hopefully I make sales. last time I didn't use keywords and ran a campaign for 5 days. surprising I got 2 sales.
Really glad you enjoyed it! Keep it up and keep refining :)
Now this is the best KDP channel for me! Thanks you so much💗
I really appreciate this! Glad you like the content
Thank you for your step by step guide. I will be recommending this tutorial to my writers group
Glad you enjoyed it! Really appreciate the support :)
This is a great video, I will try this strategy and see how it goes but will ads work with no reviews?
They can, but I do recommend having atleast a few reviews. They will 100% perform better. Goodluck!
20+ reviews? How does a new author get reviews? I was kinda hoping Amazon ads would get the ball rolling. lol.
Ask for them.
Great video! Will definetly try this out. Just have to decide which book I start with :D Will let you know the outcome
@KenSelfPublishing So, right now I am spending more money on the ads that I earn. BUT that was actually something I expected. No business will grow if you don't invest something.
Also, do you remove the winning keywords/products from the "normal" campaigns after you add them to the winning campaigns. If not, wouldn't that mean you pay for the same keywords/campaign twice?
Hello and congratulations for this video, exhaustive and very well done! One question: as I create the winning keyword campaign, what do I do with the initial campaign? Do I always let it run? Do I insert the winning keywords as negative terms in the first campaign? Thanks!
Glad you enjoyed it! Yea you can add them as negative. Or if the campaign doesent have many keywords and is a manual campaign, you can optimize around the performers and removed the ones that aren’t.
Thanks for your videos Ken! Very helpful
Glad you’re enjoying them!
Wow what a great video. So informative. Thank you 🙏🏾
Glad you enjoyed it! Thanks :)
Thank you for the tips. It's quite daunting doing this and I don't have money to burn. Trying to get some reviews is proving to be difficult. I did a giveaway which went pretty well but people don't bother with reviews.
It's been taking a while to figure things out.
@@KenSelfPublishing trying to get reviews is pretty difficult. I had 66 clicks on ad with 1 campaign but no sales. I actually feel very disillusioned about all the effort made then very little response. I've had hundreds of downloads of my books. Most of my sales were from social media but I feel burnt out with social media. So experimenting with ads & it is disappointing. As for reviews, some are suggesting things that cost money & can get one banned.
Yes that’s totally fair, might want to focus on really doing extensive keyword research for low content and publishing cheap books in popular niches hoping a few take off organically. Then you can use the seed money to expand. That is the best strategy I would recommend. You can checkout my low content keyword research video! It does use a tool but understanding the basic parameter will help you know what to look for
Thanks Ken, really useful video and you have a great way of breaking things down. Do you have tips on how much you should be spending/how long you should run the ads if you're not seeing any sales?
Incredible video. Your attention to details was perfect. I will be watching this again from start to finish to get a good grasp on it all. Thanks for your direction.
Really glad you enjoyed it! I hope it helps. Don’t forget to join the Facebook group if you have any questions!
Thank you, I really enjoyed this video. I'm testing your strategies on some of my low-content books. I hope they are also good for the Italian market....I'll follow you from here 😉 I'll let you know in a few days!
Glad you enjoyed it! Looking forward to the results?
Great video Ken! This made me feel a lot more confident about launching Amazon ads. Question, when you start to build out the winning campaigns with the key words that meet the profitability guidelines, do you turn those keywords off on the initial campaigns that we set up?
Glad you got some insights from it! Yes. You can make them negative keywords
Thanks for this vdo. Very informative.
Hi, Ken. First, thank you for the fantastic training video. I handle marketing for an author and she has just decided to start running campaigns on KDP (which means me). I just set up the first of the four campaigns (the automatic) and the dashboard for the new campaign reads: "Status: Ads are not delivering" but the ad group for said campaign reads "status: delivering." Can you explain what this means? Maybe I missed it in the video. Thanks!
Really glad you enjoyed it! The only thing I can think of is the ad campaign is still “in review” or her book has something in the title that doesent allow her to advertise. (Healing, cure, etc) but unless I see it I’m not too sure. Ads do take time to get approved to if it’s still not delivering Feel free to post a screenshot in the Facebook group and I can get a better understanding!
Great video, Thank You ❤
This is wonderful information, thank you
Glad you enjoyed it! :)
you're a master.. thank you!
Thank you! This is fantastic.
Glad you enjoyed it!
Thank you Ken for this extremely clear and to-the-point video! Q: How often does Amazon spend your maximum daily budget? Doing the maths for £10 x 3 different campaigns for a month = £900 on one book which is quite steep for beginners
Glad you enjoyed it! Depends on the niche, but very rarely. If your spend $900 in a month on ads I can promise you you’ll make atleast 2x that back from your sales. But it shouldn’t happen. It’s actually quite hard to spend on ads because you pay per click, and if you’re spending a lot it means your getting a lot to clicks. And that’s a good thing. Most of the time it translates to decent sales. But no it’s very rare you’ll spend anywhere near that especially with a new book. Just monitor them and adjust if it does look like it’s font over your budget!
This is the best video I’ve seen on running Amazon Ads. Thank you.
Really glad you enjoyed it Diane!
Thanks a lot for this video, Ken. I grabbed a lot of really helpful nuggets.
Really glad you enjoyed it!
Thanks so much!!! Very helpful, cheers mate!
Your content is so thought out, clean cut, uniform and consistant! I love to see it... not only was this video simple to follow but it was extremely detail oriented and packed with great advice. You've gained a subscriber and I and anxiously wait for all i know to come. Keep it up, your amazing! SN: if you could do a video on how you pay for the ads that would be greatlly appreciated. Does it come out of your profit our is it expected to be paid upfront on a weekly basis (or something along those lines)
Really glad you enjoyed it! Thank you so much! For ads I usually just get a bill at the end of the month, and pay it with the royalties from that month when they come through. Have a spreadsheet tracking everything you make, and everything that goes out, and so this once a month by going through your visa statement! It can be a bit of a battle with the royalty delay if you have a higher ad spend and are scaling, so just be mindful if you’re going to push some books make sure you have the funds to pay for the ads.
One other quick question. After establishing a strong grouping of keywords, is it worthwhile reconsidering the categories set as part of the book's publishing parameters? Assuming, of course, the categories that had been applied initially are significantly different than what appears from the keyword evaluation campaign.
Yeah potentially! As long as everything you are putting in is relevant and of benefit. Get in the top 100 for example.
Great video! This is super helpful. Thanks!
Thank you for making this so simple for me to follow and understand! Great video!
Really glad you enjoyed it! I hope you it works out!