I sometimes make videos with the objective of opening up a discussion about a controversial issue. Videos like this, and others like the Web3 and NFT videos fall into this category. I'm in a blessed position to not rely financially on content creation. As this channel evolves I've realized there is a lack of accurate information about meta issues in the new media world. As social platforms continue to gain more share of your attention, it is imperative to sort through what is real and what isn't. My outcome is always to present information about meta issues that has a strong chance of being correct. I don't have all the answers, and I also have bias (I run a top marketing company in this space that sells ads) that you should always keep in mind. I don't think there are many people in the space that can field a discussion with this level of neutrality, since most are incentivized to grow or get more money from you. The unfortunate side effect of that reality is I will probably never be able to create full time content with my other obligations, but that is worth the price to me to maintain that relative neutrality. I care that the discussion happens. It's better if discussions start on the basis of sourced information that has at least a decent chance of being correct. If you disagree, that is great. You should let me know, come to my Discord, and post your own empirical counterpoints. If I see they are accurate and well built premise, I will change my mind. If you catch a bias I'm not aware of, which we all have, I will try to correct it in the future. The discussion is open, but it's important it happens, and that's ultimately why I created this video. If you hate my conclusions or the side I take on these issues, I hope you'll consider my intent above and why I do this. If not, I hope you will at least keep posting angry comments here - it drives great engagement! To the amazing viewers who give an open discussion a chance and comment with kindness AND the comments where people disagree but give the discussion the time to consider - you are the lifeblood of this channel. I create for you. Thank you.
Thanks Devin, your video was a valuable contribution in a sea of fanatics, who desperately just want their worldview to be confirmed. Whether the fan boys, or the haters, everyone has an opinion about Elon. Too many people are taking uninformed stances that are just a reflection of their gut feeling so it's nice to see some level headed coverage. Thanks again.
Thank the lord there's actually a good and well connected content creator at least open to the idea of discussing issues like this. Looking forward to the web3 and NFT videos too as someone who's into that space.
I really enjoy these deep dives and am thankful you have the resources and time to get the data that I don't. i don't always agree with every conclusion, but what would be the fun in that? ;) I do agree that the hysteria generated over this just has no empirical basis for fact. I'm less inclined to believe that Elon will maintain interest in Twitter, but I do see what you're saying about his stated goals. If he follows through, and we can somehow end up with more accountable, and more balanced sources of information, then putting up with the trolls that already rule twitter is a small price to pay.
Hey Devin, I feel you made a sweeping statement without qualification and with an implication that this was an issue - that Twitter was left-leaning. You also talked extensively about hateful content being an issue without mentioning that the vast bulk of hate speech falls in the 'right leaning' camp. Nobody has or had an issue with sensible conversations and factual conversation from both sides of the political spectrum, what people deplored was the opinion based, hate filled speech - from both camps, which just happened to be largely from the right. It's really important to underline these points because by simply putting Twitter up as having a left leaning issue sets a premise which is patently unhelpful. PS I'm at the 44 minute mark and as a veteran of the same industries you are - I'm a massive fan :)
"I wanna dispense of the Elon bad... we're just gonna take him at his word." and then you read him tweeting "Twitter needs to become the most accurate source of information in the world. That is our mission." and you are just convinced? Why? What is your justification for believing Elon's claim that he wants Twitter to be an "accurate" source of information? How do you adjust your justification when his first action is to destroy the confidence people have with the verification system? Either Elon is lying to you straight up, or he genuinely believes letting people self-verify via payment of $8 will improve the "accuracy" of information on Twitter. Both are contradictory to the mission statement you just read.
44 minutes in. This video is why I really enjoying listening to your analysis of these situations. Clear. Concise. Well researched and well thought out. Keep up the great work.
I can’t possibly articulate to you how refreshing it is to hear someone actually coverage a controversial subject without pandering to certain people or letting personal bias get in the way. Thank you Devin.
@@toms7219 How? He literally stated facts and showed the verification of facts? You’re the exact person he’s talking about lol just wanting to blindly believe narratives regardless of facts.
Except of course for the fact that the entire presentation is biased to be favorable to Musk, sure. Advertisers have pulled out, their workforce is a shell of its former self, and he's a laughingstock among otherwise serious people, and these are verifiable facts he chooses to present as untrue. Don't look now but your bias is showing.
@@toms7219 I think you’re trolling and didn’t even watch the video. He talked about that specifically for like 10 mins. No one said no advertisers pulled out. That would be lying. Again you’re just stating random talking points that are anti Elon without literally anything factual to back it up. Just saying things like “he’s an idiot” etc these are definitionally biased statements, then you gaslight other people that they’re the one with bias just because they choose to go with the facts and data instead of the pandering.
Its one of many examples of how the presentation is biased in his favor and it's right there in the video. If you don't want to believe something that is objectively true then I can't force you or anyone to see it. Not surprised a community full of antivaxxers makes up its own facts tbh
I watched the full video, and respect you as a person. However, I disagree with many of your conclusions, and I’m surprised you find Elon to be a cunning business person.
At 44 minutes in. Full disclosure, I am pretty against Elon musk. That said, I think your video, while very well researched and well presented, is also kind of biased towards Elon. I don’t doubt any of the facts you present in the video. But I feel like you’ve omitted (maybe unknowingly) a lot of really important facts about this whole thing that have slanted your conclusions far in one direction. The first is that Elon has for months before buying Twitter gone on about being a “free speech absolutist”, and railed about Twitter being a place where conservatives don’t have a voice. This may seem totally innocuous, but if you examine it just a bit, it’s hardly innocuous. Being a free speech absolutist means that you believe people should be able to say anything, barring illegal things, without being censored. This includes things like the N word, saying marriage is between a man and a woman, saying trans people don’t exist, etc. These things are all bad for a platform that lives off advertisers. And if you look at why lots of right wing people get banned from Twitter, it’s not because they are saying they think we should be fiscally responsible, cut taxes, or vote for Ted Cruz. They get banned for saying things like Elliot Page had his breast lopped off by a lunatic doctor. And Elon has strongly intimated that he will unban these people. I think it should be obvious why advertisers would be spooked, and it’s not just activists. Second, you’re kind of downplaying how bad Elon’s idea for Twitter blue is. And it’s not bad because it’s a paid service for relevance, im with you there, that could be good. It’s bad because it’s using the SAME SYMBOL that Twitter has conditioned its entire user base to believe means “trustworthy.” Anyone could have seen how this would immediately implode but Elon just kept going with it. And well, look what happened. Third, even after buying Twitter, Elon still tweets things himself they are very divisive and send a bad message to advertisers and users. Firstly, he said he would go “thermonuclear” on advertisers that left Twitter and sic his right wing followers on them. This is just…insane. Who wants to advertise on a platform that will threaten to boycott or brigade your company if you leave? Secondly, he very unambiguously advised people to vote Republican in the midterms. I don’t care how liberal you think Twitter used to be, the owner never came out before and election and said to vote for one party. It’s important for these platforms to maintain some veneer of political neutrality so they don’t alienate half their users. And Elon is just blowing that up. These are just a few things, but I think they’re important to the situation, and they are directly from Elon, so there’s no chance of misinformation.
44 minutes in. Having a Computer Science degree but always being into marketing and finance related stuff about how businesses and brands work the way they do has always fascinated me. Safe to say I often bring up the latest Devin Nash video to scratch that itch. Keep doing what you're doing brother!
Funny you say that, im listening and commenting while driving. I always listen to Nash as a podcast. I don’t need to see whats going on in the video ever 😂
Devin describes the feeling of being "in the middle" between the two extremes. And as someone who's been here for a bit, it's fascinating seeing more and more people realizing they've been played, wondering how long this has been going on. Forced to rebuild your network of "who I can trust" almost from scratch, as those around you look at you like you're "one of them" (regardless of what your personal beliefs are) Polarization is really scary stuff. It really creeps up on you... (44)
I wasn't going to comment, even at 44min until you said 'master baiter' and then i was baited into leaving a comment. I haven't really sorted my thoughts on this video since I don't fully agree with the way you're looking at it, however i know the angle you come from so im not surprised and even understand the points. But twt has a relaxed culture that allows 'casual' conversation between _anyone_ there is not another platform where you can see Burger King and McDonalds having a rap battle or some shit. It makes companies feel more relatable thereby making people feel like they actually have a voice. There are so many god damn idiots in the world that verifying users will only bring the people with the strongest opinions to the top. I would like to think the people with truly rational ideas don't feel the need to pay for their opinions to be heard. The average person has always had the opportunity to have a viral tweet. The reason most tweets don't take off is because theyre useless. Because every person using twitter thinks theyre important enough for anyone to give a damn about their take so they post 400 times a day hoping one will stick. By allowing people to pay for verification and everything that comes with it will only stroke their ego. You talk about influencers and marketing teams to use this to their advantage but its open to EVERYONE. You said briefly for them to hold off and that it will evolve but i feel like that undermines how many normal users will see this as their way to self inflate or normal people who dont care enough to 'invest' in social media. I am actually quite relieved to hear that some of the creators I watch have decided not to verify their accounts because I think it grounds them versus allowing their own self importance to dictate how their voice is heard, because in reality, its not that important. In the grand scheme of things outside of their own circle the streamer is nothing. Their community will hear and that will be that. Based on everything I have learned in this video it feels like Elon's twitter is becoming more corporate which historically has been the one thing twitter never had over all the other platforms. It was driven by its users. Every day people sharing that they took a shit that day. And coming from your point of view, you are okay with this. Because you are a businessman first. But when Elon comes straight out and tells people non blue users will be silenced, every single rational person took that personally. When Elon claims the platform will take a more bipartisan approach then tells independent voters to vote right is utter irresponsibility. And then we sweep all of this can be swept under the rug and called outrage marketing. However preying on the uneducated population to push an agenda is not outrage marketing. Its called abusing power. And this will be the type of people who feel entitled enough to pay up for their voices to be heard. The mentally insane and ego maniacs who can all pretend theyre important enough to compete for space with corporate behemoths.
Even if Elon Musk said "vote right", he's still not silencing the other other side like it was being done before. Both sides are free to share their takes without the fear of being banned for an opinion that isn't agreed with by the platform. The platform & Elon Musk are 2 seperate entities, he's still entitled to his own opinion & free to share his opinion to his audience. For the part about creators "self-importance", I feel like that's not a fair argument. Some creators make content for a living, so providing valuable products/services that people wouldn't otherwise know about & that would improve their audiences QoL is a part of that, in order to continue being a creator. Another reason creators post is to provide information, ideas, & opinions that haven't been talked about before or talked about from that perspective before & that they think their audience will find useful. There are tons of reasons to post other than just "self-importance" reasons.
I think outrage marketing exists, but it's a dangerous lens to analyze a situation because you can justify all bad decisions or strategies as 4D chess. "I insulated our biggest advertiser and they dropped us. But look at all the news coverage, I totally meant to do that!"
I already agreed with most of what you said before I started this video (I had a few extra days between when it was posted and now, which may have helped). I think the reason traditional media is becoming so much harder to trust is because it is (and has been) in competition with Twitter. A significant number of people come to Twitter for their news, and Twitter has the benefit of not needing to pay their "journalists" in anything other than attention. And so traditional media has tried to speed up the process to compete on speed, but a negative is that they are no longer trustworthy. To be fair, I also don't think people on Twitter are especially trustworthy; I include Elon in that statement and don't trust anything he says when lying would benefit him; this mistrust has been proven wise lately as his own Twitter "context" tool has been used on his tweets. Which does give me some hope for the platform. That said, I'm not especially optimistic that Twitter survives, predominantly because of all the layoffs (and the debt, of course). I agree that there was bloat, and that plenty of companies will lay off a bunch of staff. But Meta's 11,000 was roughly 12.5% of their staff. Not 50% (and then a bunch of contract workers too). Elon has also pretty visibly been a giant jerk to his employees, which will make it extremely difficult (in my opinion as an engineer who used to want to work for him years ago) to hire any more staff. And how do you "move fast and break things" when you don't have any people? I think he's going to have difficulty finding enough good programmers for his ideas/changes to stay ahead of the debt.
Problem with a new checkmark is that you going from Authentic person of public interest to owner of the credit card paying for exposure. It would become badge of shame. Also i doubt that there is millions of accounts which consider themselves professionals needing to build a following with money.
You claim the NYT was putting out false information, yet it was just posts from a guy that works for NYT. How are you going to point to a person’s personal Twitter and claim the news is making those claims? This is just as misleading as the Twitter misleads you were ranting about.
44 min fam where you at?! Huge supporter of Devins patreon. So much dummy thicc value. Def worth it. Also thank you for making me a better content creator Devin!
Is there a good reason why ID and account authenticity can’t just be tied to a phone number instead of just $8? This is how video game companies cut out bots and hackers etc
Devin Nash: people can't resist drama Me, who has been through MW2(2009) lobbies and multiple console wars: "Oh...so this is what the world has been up to outside gaming" *continues to drink my water*
Surprisingly honest and accurate. When I clicked I thought I knew what you were going to say. I expected a standard biased doommongering Id seen since the buyout from twitch commentators. Especially checkmarks. So many people lost their minds the instant their tick wasnt special anymore.
Huh, interesting thoughts. I've watched almost all your videos for the last 2-3 years and have agreed with ~80+% of each video except for your Web3/NFT video and now this one. Regardless, hearing other perspectives is good, thanks for the video / effort put in. (44 minute shoutout or whatever but waited to comment until I listened to the whole thing)
He became a Republican. And if he reads this and believes that's not true, then he can decide how he wants to rectify the image that he himself has portrayed. Would have been better to state political affiliation out the gate rather than essentially hide away from politics i.e the core issue at hand here.
yeah I agree my favorite part about recessions is how people who don't generate wealth (regardless of how hard they are working) for billionaires lose their livelihood I just love to see who survives it's like a real life hunger games you never know whose gonna win
44 minute baby. Thank you for analyzing this stuff objectively. Especially regarding the layoffs. I used to work in a massive corporate company and so I understand the amount of bloat and Bs jobs of people who don't do anything.
Hello! I'm here at the 44 minute mark. I've been feeling pretty neutral about Elon's takeover, kind of just waiting to see what happens, and I'm a bit disappointed after watching this video (not in Elon). For the last few weeks I've just been hearing people constantly stretching stories about Twitter to make them sound worse and worse. Every single day I'll listen to people say things that I'm almost positive aren't real, and they don't even care because they'd rather just clown on Elon. You mentioned feeling gaslit during the video, and that's exactly how I feel. I'm sitting here thinking maybe I'm actually wrong, and everything Elon is doing is horrible. Maybe I'm the one being lied to, and Elon Musk is actually a terrible person. I don't feel any loyalty or attachment to him whatsoever, but it's just really bizarre to me how much hatred it seems like people have built up about this man. The thing I find most shocking though, is that people are acting like this is a bad thing for Twitter. Maybe I've been using a different Twitter than everyone else, but for the last 2 years I've slowly started to feel like Twitter is one of the most toxic and obnoxious platforms I've been on. I don't feel like it adds any value to my life, and more than anything it just feels like a massive echo chamber for the majority group to have a circle jerk with each other. Twitter sucks, and it has for awhile now, I don't see how Elon taking over could make it any worse. It's either going to get better, or continue on a downward trend and die out. Either way, I'm interested to see what Elon does with it.
"...actual accurate fact-checking on a platform indepentently and privately owned by a billionaire..." you sersiously don't see a problem with this? I'm scared.
it's insane to me that you would have such a visceral reaction to all the misinformation around the aquisition and be so wary of people narrativizing the news to fit their personal agendas, while simultaneously having absolutely no problem with transferring ownership of one of the most important online spaces for discourse to a single person. like, what do you think HE'S gonna use it for? take off the blinders, man
This was really fun to watch! After hearing about the yoel & the ad person left I ended up doing the bell thing for elon just to see when twitter becomes the new myspace/tumblr where they resell later on for a fraction of the original price.
Hey Devin, I love your videos, but at this point we can confirm for sure that Elon doesn't have a clue what he's doing. I'd be happy if people stopped defending billionaires.
My idea was their should be like bronze, silver, gold verification symbols. A basic one that you took a selfie or whatever gesture is asked like they do on dating apps, etc. A middle level one for people who have Blue A top tier one that functions like Brand/Gov/Celeb that the traditional checkmark was.
the verified tick and how that angered advertisers will really hurt the future of twitter. I look forward to see if he manages to rectify all that but doubt he will due to ego.
It wasn't necessarily the tick that angered advertisers. It was activists sending emails to their executives and showing up at their physical office buildings protesting outside. The advertiser pullout was mostly activist-driven, as they started talking about pausing/divesting before the Twitter Blue fiasco. As far as the Twitter Blue fiasco, it's actually not even remotely as much of a debacle as it could have been, nor as bad as other companies have gotten during takeovers or restructures. In line with their long-standing policies, all of those fake accounts should be banned, and with their payment information on file, their customer ID can be blocked at the service level (meaning no matter how many time they get a replacement for a "lost card" it will always be blocked. Paypal had/has this system back in the early 2000s during the height of Ebay scams/fraud. I know this becuase my CC info got stolen and I was blocked at the bank level. I was locked out of pay-pal for 5 years. No card I had ever worked during that time, I had to use those throwaway visa cards from walmart. The real issue here is that there's now not a single way for anyone to deny how much importance twitter is and has been since it's inception. Not just the DHS and Intelligence Agencies having back doors into both Twitter and Facebook [Allegedly], to engage in direct censorship of the private citizens and curation of digital reality for the general public with more broad policy directives [Allegedly]. But with regards to it's ability to literally create (or destroy) realities from a single tweet [Allegedly]. One tweet [Allegedly] Thanos'd multiple companies and might have bankrupted others. *THIS* is, [Allegedly], why prominent establishment elites didn't want Elon to buy twitter, and why they didn't want it to go private. It's also why after forcing him to take the deal, they're now trying to torch it on the way out, [Allegedly]. Twitter, [Allegedly], is not, and was not a social media platform. It was a surveillance network and a military psychological warfare weapons platofrm, disguised as an advertisement platform [Allegedly]. And if you think Cyber/Intel Ops for other (or hostile) nation-states weren't on twitter.... well literally, ISIS/ISIL themselves were/have been recruiting openly, directly on twitter and have since at least 9/11. In my opinion, Elon is trying to decommission a DoD asset and convert it into a profitable business. One that he over-paid for on the assumption that it's a business with "nothing else to see here, folks"; But one he severely *under* paid for, on the reality that it's a tool to control and "manage" the human species on a global scale [Allegedly].
Yeah I completely agree. This video is pretty biased towards Elon. I don’t disagree with Devin that a service like Twitter blue might be a decent idea. But what’s definitely not a good idea is using the same symbol for Twitter Blue that everyone has already been conditioned to understand means “this account is verified to be who they say they are.” So what Elon’s Twitter blue is doing by changing what the blue check mark means, is breaking a trust with the entire user base that Twitter has cultivated over the years. If Twitter would have just made blue a service that gives preference over other tweets and maybe had its own unique symbol, it would have been much better.
It sucks for me because every fighting game publisher announces their games/dlc there and if it goes down I don't think there will be a centralized place for the information.
It's about more than Twitter dying, bro. If I had to choose between trusting Elon Musk and the media companies that don't want Twitter to succeed, I'd choose Elon in every one of the multiverses. XD
I feel bad for all the employees getting fired or being pressured into modern slavery by Musk, but at the same time I'm glad if Twitter will be gone. I'm so tired of all the toxic folks there who have way too much influence on other media and society as a whole
44 crew reporting in. My wife asked what I was listening to and I told her. She asked how long the video was and I told her and said “I just really love data and this dude does it better than anybody”
44 min in, and I gotta say, I appreciate your perspective on a wide variety of things, from a macro view of the economy to how to grow a brand, I feel that I've learned a lot from this channel that I can actually use in real life. Props to you!
Commenting for the engagement. Secret call out does it again. One of the most important videos you've done. Especially since there are so many lies around this subject and this is video is clearly at least genuine in it's discussion of the reality.
Here at 44 min, just listening to this shocked me about how little the other side of the story has been projected with this whole twitter thing. This is a fantastic analysis!
28:40 the executives would never publicly slag the company they just left. Maybe in private - not in public. After all, they're still trying to have a career..
Devin, 44mins in I became so disproportionately outraged it took me probably 20 more mins to calm down and write this. I'm only joking about the outrage, but as always, thanks Devin, helps a lot!
Twitter gets a lot of hate for being a toxic and abrasive environment. Honestly, I lean towards agreeing with that sentiment. However, even just 44 minutes in, I can see how Twitter could possibly come out a much better platform if things go well
inb4 i even get to the 3 minute mark... i HATE that twitter is in the situation it is. I use it extensively for research purposes in specific gaming spaces and now its going to be incredibly difficult if/when certain accounts inevitably get buried by all the "verified" stuffs. Its a freakin dumpster fire now :/
44min gang. Thank you for this video. It does clear up at lot of info that i knew about but didnt have the full picture on. Too many sources are trying too hard to clickbait and choose to rant for the sake of ranting, but their rants usually focus on one thing that they heard about and keep attacking it.
44 minutes, all the way through to the end. Really interesting to see where this goes, getting fact checks on the original posts would certainly help reduce misinformation, and a lack of journalism is why I’ve drifted entirely away from most news sources. If this leads to twitter becoming a fact driven site for conversations I’ll probably actually make an account, a lot of social media has just felt extremely fake to me so I opted out years ago, hope this is a driving force for positive change. Thank you for putting in the effort to actually know what you’re talking about instead of just parroting someone else and assuming they put in the work
Just because the execs that left didn't put "Elon is doing illegal stuff!" in their goodbye posts doesn't mean it's not true. It also doesn't mean it is, I just think it's really weak evidence to point to. Whenever I leave my corporate job, my post on LinkedIn isn't going to outline all of the reasons why I left. That's just bad business. But you best believe there would be some juicy reasons, I just wouldn't publicly state them.
Also how is Elon going to create the most accurate source of news on the planet when we can't even see if a user actually is who they say they are anymore?
Devin Nash's Patreon is the best money I've spent as a small business owner WFM. Devin: Appreciate you making this video. My business lives on Twitter (mostly) so I'm hoping it pulls through.
44 Minutes in :) I agree, it’s a bit annoying seeing how much loathing there is towards Twitter. I would enjoy showing the majority of people/influencers this video, sadly I can’t but nonetheless awesome video!
Great vid, was sent here by Lotuseaters.. Devin is committed and neutral. Probably represents more people than we would think, look forward to more straight forward insight and numeration on a deceptively important topic. I'm not in Marketing (used to do IT for a big ad agency so I can speak the lingo. Keep up the good work.
1. when you talk normally, your voice volume is too low, but when you raise your volume and said "yeah" at 24:32, it was so sharp and loud it can make people deaf. Please fix it. 2. result based argument: If elon didn't take over, the platform would not have such a spike of hateful conduct. Elon Musk is the richest and his actions have been controversial since the beginning, he attracted more toxic clowns to the platform, and gave them excuses/motives to be hateful.
Great video man. I was skeptical upon wanting to click this since I had a feeling you'd be bias towards whatever political party you are apart of. I was very pleasantly surprised that you seemed neutral on all that and went off data for the most part. I'm very glad I clicked this video and very glad I got to learn some interesting facts today. Thanks my man!
44-min clubbbb Devin, I loved the way you incorporated psychology of marketing principles into this video, and without using the stuffy language that makes academics so tough to understand. I'm a behavioral psychology grad student, and I think this is one of your best videos yet. I hope this video does well and gets lots of exposure because it's such an important topic. Feels like this would be great for you to maybe talk about on a podcast as a guest! (just an idea haha)
I'm sorry Devin. There probably actually are insane psy-ops going against the moves at twitter trying to bring it down with misinformation. I don't particularly care. Elon has done too much scammy vaporware shit for me to have any desire to see this succeed. I didn't like twitter or Elon before. I don't like them now. The world is better off without both of them and I hope the platform burns regardless of the reason. (also 8 bucks might be worth it for a marketer, but I would imagine that the organic userbase of twitter is going to dry up pretty fast if people who aren't trying to sell something see their voices being muted and start to realise that every piece of content that is actually being presented to them is an ad).
What's really frustrating is that I got twitter blue before the changes took effect, and now I can't upgrade, and therefore I'm stuck as a non-verified account until december 4th when my previous membership would be canceled. I even went all over my room to find a charger for my old iphone 6S so I could sub and it wouldn't let me because my current twitter blue was still active. I contacted twitter support but they haven't been able to fix this issue. They also currently only allows iOS to sub to twitter blue.
Great Breakdown Devin. The quality of information and efficiency of presentation is high as always, keep up the good work. The claim that "meta issues that are extremely talked about but most participants in the conversation have little real information on" seems to be a burgeoning issue in the last few years and just hearing that vocalized fills one with relief. Thank you for your hard work.
devin can you make a video on the FTX situation, there's a lot of videos being made about the topic by amateurs that don't know anything about the crypto industry
Posting from 44 minute mark. A lot of time spent on twitter blue and it's now gone. Then you say stuff like Color of Change is going after Elon and that pisses you off. Sounds a little fan boyish. Then you tell us that you've paused ads. If things aren't bad at twitter, why are you pausing your ads from your agency? What do you think about the past executive team being reportedly fired for cause in seemingly an effort to not pay them their moneys owed?
Thank you, i really like Nash's insight but you really have to keep an eye on him. Because the doublespeak is apparent and no one with Nash's level of intelligence can casually point that out and NOT see that the claim does not match the facts provided. He's very much a person where you really wanna follow actions more than what's stated to REALLY know what's going on. If all the advertisers are pausing and you follow suit and you REALLY believe these things about twitter, why not take a capitalist approach and open up negotiations to run ads at a LOWER rate and compete with less advertisers during this window? Its a golden opportunity given the words stated (480 million users, etc) but the actions don't match the sell.
Check and balance, I wonder how Elon is going to react if someone fact check him on Twitter about his $250k sexual harassment settlement. I don't care if he's a hero or a villain, if he's the sole person to make final decision, then Twitter will never be truly fact based platform. Also what's up with the "Billionaires are not dumb, they're smart business person". Smart people make dumb decisions all the time, also dumb people can be Billionaires too. Though right now, I do think Elon is currently more of former than latter. He's slowly heading downhills though. Keep in mind he only bought Twitter because he can't back out of the horrible deal he made in first place, that in itself is already pretty dumb.
I picked up on this too. Not sure what to think of it. Im think its 2 separate issues that compound into 1 overall context. There’s the removal of ads due to the instability of the platform and the call to remove ads for ‘righteous’ reasons. But when you view them in the one context, they are so close they begin to merge. Might just be a cope tho 😂
At ~1 hour in devin claims that twitter 'never was profitable'. 5 mins of googling shows that twitter was profitable in 2018 and 2019. Its a shame that devan is so quick to demonize 'the media' for failing to fact check when he himself seems pretty bad at it. I think he has just bought into the elon hype and can't recognise much of the twitter base has pretty genuine concerns about musks intentions/competence/politics. Sure theres always been poor tabloid journalism around, but journalists in general are doing a pretty thankless job for ever decreasing salarys. Devan isn't exactly helping polarisation by accusing the mainstream media of psy-ops. For reference twitters profit per year according to 'business of apps' (mill$) is below. I'm sure twitter had bussiness challanges, but its hard to say it was completely screwed before musk turned up. 2012 -79 2013 -645 2014 -577 2015 -521 2016 -456 2017 -108 2018 +1206 2019 +1466 2020 -1136 2021 -221
Devin, I get what you're saying about recession being "good", in terms of only real business and value survive, but remember: whenever this happens, even to bullshit industries like crypto, people will loose savings, hopes and dreams; lives are ruined. People commit suicide. Recessions are extremely damaging to the working and middle class. Lets not forget that.
30:30 half an hour of listening just for you say the media is trying to destroy twitter.... are you serious? I guess time will tell how wrong you really are, not whether or not you are. Also its weird you're going off about something like this idk. I guess we know who you voted for this cycle
So Twitter becomes "Pay to Win" basically? Regarding Bots paying $8, I appreciate your insight, however bots pay $40+ to bot video games forever so I don't see how $8 would stop them here. #44minuteClub
As someone who knows you, and was also front row to the ftx fiasco, I cannot wait for the dust to settle and you make a video that we can show people that sums it up at a larger scale. Thank you for all you do, you shall get your reward.
The adweek article is just comparing the week before and after Musk took over. I've seen mentioned (unverified) that in the advertising event in which Twitter usually sells half the ads for the year, which happened during the period Musk was trying to wiggle out of the Twitter deal, they essentially sold half the ads they usually do. Which is probably part of what Musk is referring to when he mentions the drop in revenue. Advertising firms will stay clear of a transition phase. But Musk is playing hard and fast with his iteration, in live production no less (2FA just got disabled by accident for instance), without a clear roadmap of what the eventual Twitter landscape will look like. Why risk advertising dollars on a volatile iterative product. Especially after being assured that Musk would buff up the moderation for brand safety's sake, he then immediately turned around and fired half the moderation team. Intuiting the eventual Twitter landscape is also incredibly hard. He says he wants less moderation and more free-speech, and yet is incredibly ban-happy with fact-checkers and parodists. So is that more moderation or less? Less toxic elements or more? Free-speech or Musk-approved speech? Something in between? Just how much bias as being seeped in? And what mechanism will be used to carry that out? Who knows. Advertisers would sure like to. We'll have to wait and see what form Twitter will take and if Musk can turn things around, or if they'll succumb to the debt first. Debt that came from Elon mind, but the evil that is leveraged buyouts are another thing entirely. This video feels kinda annoying because it feels like a rebuttal to a strawman. Except people actually hold the strawman opinion. Wish this dug more in to the actual data, rather than the fluff that's getting thrown around in the wider uninformed discourse. Usually I learn something new from Devin videos, but I feel like I got more out of a few hours perusing reddit nerds word vomiting and providing sources to check out. Because all this cruft usually gets bashed in to oblivion faster.
One correction is that the blue check mark is 8 dollars but is adjusted for cost of living. So bot farms will just use vpns and buy it from the Argentina or wherever the conversion rate is the greatest significantly reducing the cost. I also worry about his long term ability to execute especially given how polarizing/abrasive he has become. There have been a few where lead developers basically said he was wrong and got fired. I also worry about blanket letting that many people go. In many companies their are people who have specific knowledge that if lost is gone. I could easily see them cutting some of the wrong people and then not being able to do things. Personally he may turn it around but with his public goodwill going down, taking on a company at many multiples as its worth and then basically removing all the benefits of working at twitter(force in office, get rid of perks, stocks arnt public and future looks bleaker so stock comp plans dont look as good). Honestly if any of the people layed off are good they would be better relocating and/or finding remote work as I still think the cost of living in ca is absurb when compared to other city areas. Granted im not their target audience I barely use twitter mostly use it to get live updates on critical news.
What job do you know where employees can just run around in public shitting on their boss, venting work issues out in the open to everyone on earth about how stupid their boss is, and keep their job? These aren’t people who calmly brought something to his attention and wanted genuine discussion about a work issue. They tried to one up their boss on social media. I don’t know many bosses in any industry that would want to hire and work with people like that.
Thanks for the explanation! Hit the 44min. I a guess I agree with the message. Like I don't think your wrong but the message comes off maybe more privileged sounding. Not really sure. Message and topic are good but something felt off on this one and it's bugging me that I can't pinpoint it.
Made it to the 42m mark (plus beyond) and just to say thanks for your research and analysis. The whole coverage of Twitter felt wrong and now I have of better understanding why things feel weird.
I have been waiting for this video, thank you very much Devin Nash. Everyone who currently says or writes nonsense about Twitter should watch this video on a factual level without emotions.
It moves left because the vast majority of the population is moving left. Creating a "Balanced" environment is not a correction, it's influence. Also, the censored content from the right is not censored because it's from the right, it's because it violates ToS.
Hello, 44 minutes in. I was one of the guys that was thinking that Elon went mad and for some reason declared personal vendeta against Twitter but after your explanation everything makes waaaay more sense now. Thank you :)
The impersonation issue was obvious, not sure how that passed through...everyone scrolls through reading tweets from people with check marks...now people need to click on every profile and check to see if its real. Also high profile people don't want to be spammed by all the twitter blue users
I sometimes make videos with the objective of opening up a discussion about a controversial issue. Videos like this, and others like the Web3 and NFT videos fall into this category. I'm in a blessed position to not rely financially on content creation. As this channel evolves I've realized there is a lack of accurate information about meta issues in the new media world.
As social platforms continue to gain more share of your attention, it is imperative to sort through what is real and what isn't. My outcome is always to present information about meta issues that has a strong chance of being correct. I don't have all the answers, and I also have bias (I run a top marketing company in this space that sells ads) that you should always keep in mind. I don't think there are many people in the space that can field a discussion with this level of neutrality, since most are incentivized to grow or get more money from you. The unfortunate side effect of that reality is I will probably never be able to create full time content with my other obligations, but that is worth the price to me to maintain that relative neutrality.
I care that the discussion happens. It's better if discussions start on the basis of sourced information that has at least a decent chance of being correct. If you disagree, that is great. You should let me know, come to my Discord, and post your own empirical counterpoints. If I see they are accurate and well built premise, I will change my mind. If you catch a bias I'm not aware of, which we all have, I will try to correct it in the future. The discussion is open, but it's important it happens, and that's ultimately why I created this video.
If you hate my conclusions or the side I take on these issues, I hope you'll consider my intent above and why I do this. If not, I hope you will at least keep posting angry comments here - it drives great engagement!
To the amazing viewers who give an open discussion a chance and comment with kindness AND the comments where people disagree but give the discussion the time to consider - you are the lifeblood of this channel. I create for you. Thank you.
Thanks Devin, your video was a valuable contribution in a sea of fanatics, who desperately just want their worldview to be confirmed. Whether the fan boys, or the haters, everyone has an opinion about Elon. Too many people are taking uninformed stances that are just a reflection of their gut feeling so it's nice to see some level headed coverage. Thanks again.
Thank the lord there's actually a good and well connected content creator at least open to the idea of discussing issues like this. Looking forward to the web3 and NFT videos too as someone who's into that space.
"I do love recessions" well, if you are trying not to look like you hate people, Ive got bad news..
So why exactly do you delete comments that correct your mistakes IF you are so interested in a discussion?
I really enjoy these deep dives and am thankful you have the resources and time to get the data that I don't. i don't always agree with every conclusion, but what would be the fun in that? ;)
I do agree that the hysteria generated over this just has no empirical basis for fact. I'm less inclined to believe that Elon will maintain interest in Twitter, but I do see what you're saying about his stated goals. If he follows through, and we can somehow end up with more accountable, and more balanced sources of information, then putting up with the trolls that already rule twitter is a small price to pay.
If Devin Nash says he spent 100 hours compiling this video, Devin Nash spent 100 hours compiling this video.
i mean scrolling twitter feed technically counts
he really didn't, pretty much everything he said is wrong.
@@lIIest like?
@@lIIest
1. Who are you? What is your expertise?
2. What exactly is wrong and why?
I am pretty sure it was 99 hours and he just rounded up.
Hey Devin, I feel you made a sweeping statement without qualification and with an implication that this was an issue - that Twitter was left-leaning. You also talked extensively about hateful content being an issue without mentioning that the vast bulk of hate speech falls in the 'right leaning' camp. Nobody has or had an issue with sensible conversations and factual conversation from both sides of the political spectrum, what people deplored was the opinion based, hate filled speech - from both camps, which just happened to be largely from the right. It's really important to underline these points because by simply putting Twitter up as having a left leaning issue sets a premise which is patently unhelpful. PS I'm at the 44 minute mark and as a veteran of the same industries you are - I'm a massive fan :)
"I wanna dispense of the Elon bad... we're just gonna take him at his word." and then you read him tweeting "Twitter needs to become the most accurate source of information in the world. That is our mission." and you are just convinced? Why? What is your justification for believing Elon's claim that he wants Twitter to be an "accurate" source of information? How do you adjust your justification when his first action is to destroy the confidence people have with the verification system? Either Elon is lying to you straight up, or he genuinely believes letting people self-verify via payment of $8 will improve the "accuracy" of information on Twitter. Both are contradictory to the mission statement you just read.
44 minutes in.
This video is why I really enjoying listening to your analysis of these situations. Clear. Concise. Well researched and well thought out. Keep up the great work.
I can’t possibly articulate to you how refreshing it is to hear someone actually coverage a controversial subject without pandering to certain people or letting personal bias get in the way. Thank you Devin.
His personal bias in favor of Musk is on display throughout the entire video.
@@toms7219 How? He literally stated facts and showed the verification of facts? You’re the exact person he’s talking about lol just wanting to blindly believe narratives regardless of facts.
Except of course for the fact that the entire presentation is biased to be favorable to Musk, sure. Advertisers have pulled out, their workforce is a shell of its former self, and he's a laughingstock among otherwise serious people, and these are verifiable facts he chooses to present as untrue. Don't look now but your bias is showing.
@@toms7219 I think you’re trolling and didn’t even watch the video. He talked about that specifically for like 10 mins. No one said no advertisers pulled out. That would be lying. Again you’re just stating random talking points that are anti Elon without literally anything factual to back it up. Just saying things like “he’s an idiot” etc these are definitionally biased statements, then you gaslight other people that they’re the one with bias just because they choose to go with the facts and data instead of the pandering.
Its one of many examples of how the presentation is biased in his favor and it's right there in the video. If you don't want to believe something that is objectively true then I can't force you or anyone to see it. Not surprised a community full of antivaxxers makes up its own facts tbh
never thought id see a copium vid on this channel
I watched the full video, and respect you as a person. However, I disagree with many of your conclusions, and I’m surprised you find Elon to be a cunning business person.
I doubt this video is objective considering he runs an agency for influencers.
I used to think this was the Information Age, but the Misinformation Age is far more fitting of a title.
Saying "Elon Bad isn't the right opinion" kind of flies in the face of telling people to think for themselves, doesn't it?
44 mins in. Can confirm that the Patreon is INSANE value. So grateful that you do what you do! Thank you!
At 44 minutes in.
Full disclosure, I am pretty against Elon musk. That said, I think your video, while very well researched and well presented, is also kind of biased towards Elon.
I don’t doubt any of the facts you present in the video. But I feel like you’ve omitted (maybe unknowingly) a lot of really important facts about this whole thing that have slanted your conclusions far in one direction.
The first is that Elon has for months before buying Twitter gone on about being a “free speech absolutist”, and railed about Twitter being a place where conservatives don’t have a voice. This may seem totally innocuous, but if you examine it just a bit, it’s hardly innocuous.
Being a free speech absolutist means that you believe people should be able to say anything, barring illegal things, without being censored. This includes things like the N word, saying marriage is between a man and a woman, saying trans people don’t exist, etc. These things are all bad for a platform that lives off advertisers.
And if you look at why lots of right wing people get banned from Twitter, it’s not because they are saying they think we should be fiscally responsible, cut taxes, or vote for Ted Cruz. They get banned for saying things like Elliot Page had his breast lopped off by a lunatic doctor.
And Elon has strongly intimated that he will unban these people. I think it should be obvious why advertisers would be spooked, and it’s not just activists.
Second, you’re kind of downplaying how bad Elon’s idea for Twitter blue is. And it’s not bad because it’s a paid service for relevance, im with you there, that could be good.
It’s bad because it’s using the SAME SYMBOL that Twitter has conditioned its entire user base to believe means “trustworthy.” Anyone could have seen how this would immediately implode but Elon just kept going with it. And well, look what happened.
Third, even after buying Twitter, Elon still tweets things himself they are very divisive and send a bad message to advertisers and users. Firstly, he said he would go “thermonuclear” on advertisers that left Twitter and sic his right wing followers on them. This is just…insane. Who wants to advertise on a platform that will threaten to boycott or brigade your company if you leave?
Secondly, he very unambiguously advised people to vote Republican in the midterms. I don’t care how liberal you think Twitter used to be, the owner never came out before and election and said to vote for one party. It’s important for these platforms to maintain some veneer of political neutrality so they don’t alienate half their users. And Elon is just blowing that up.
These are just a few things, but I think they’re important to the situation, and they are directly from Elon, so there’s no chance of misinformation.
44 minutes in.
Having a Computer Science degree but always being into marketing and finance related stuff about how businesses and brands work the way they do has always fascinated me. Safe to say I often bring up the latest Devin Nash video to scratch that itch. Keep doing what you're doing brother!
Devin, we need this as audio only on Spotify.
I asked him in the discord. He said it is coming, but he has a lot to work on with content.
Funny you say that, im listening and commenting while driving. I always listen to Nash as a podcast. I don’t need to see whats going on in the video ever 😂
Devin describes the feeling of being "in the middle" between the two extremes. And as someone who's been here for a bit, it's fascinating seeing more and more people realizing they've been played, wondering how long this has been going on. Forced to rebuild your network of "who I can trust" almost from scratch, as those around you look at you like you're "one of them" (regardless of what your personal beliefs are)
Polarization is really scary stuff. It really creeps up on you...
(44)
I wasn't going to comment, even at 44min until you said 'master baiter' and then i was baited into leaving a comment. I haven't really sorted my thoughts on this video since I don't fully agree with the way you're looking at it, however i know the angle you come from so im not surprised and even understand the points. But twt has a relaxed culture that allows 'casual' conversation between _anyone_ there is not another platform where you can see Burger King and McDonalds having a rap battle or some shit. It makes companies feel more relatable thereby making people feel like they actually have a voice. There are so many god damn idiots in the world that verifying users will only bring the people with the strongest opinions to the top. I would like to think the people with truly rational ideas don't feel the need to pay for their opinions to be heard. The average person has always had the opportunity to have a viral tweet. The reason most tweets don't take off is because theyre useless. Because every person using twitter thinks theyre important enough for anyone to give a damn about their take so they post 400 times a day hoping one will stick. By allowing people to pay for verification and everything that comes with it will only stroke their ego. You talk about influencers and marketing teams to use this to their advantage but its open to EVERYONE. You said briefly for them to hold off and that it will evolve but i feel like that undermines how many normal users will see this as their way to self inflate or normal people who dont care enough to 'invest' in social media. I am actually quite relieved to hear that some of the creators I watch have decided not to verify their accounts because I think it grounds them versus allowing their own self importance to dictate how their voice is heard, because in reality, its not that important. In the grand scheme of things outside of their own circle the streamer is nothing. Their community will hear and that will be that. Based on everything I have learned in this video it feels like Elon's twitter is becoming more corporate which historically has been the one thing twitter never had over all the other platforms. It was driven by its users. Every day people sharing that they took a shit that day. And coming from your point of view, you are okay with this. Because you are a businessman first. But when Elon comes straight out and tells people non blue users will be silenced, every single rational person took that personally. When Elon claims the platform will take a more bipartisan approach then tells independent voters to vote right is utter irresponsibility. And then we sweep all of this can be swept under the rug and called outrage marketing. However preying on the uneducated population to push an agenda is not outrage marketing. Its called abusing power. And this will be the type of people who feel entitled enough to pay up for their voices to be heard. The mentally insane and ego maniacs who can all pretend theyre important enough to compete for space with corporate behemoths.
Even if Elon Musk said "vote right", he's still not silencing the other other side like it was being done before. Both sides are free to share their takes without the fear of being banned for an opinion that isn't agreed with by the platform. The platform & Elon Musk are 2 seperate entities, he's still entitled to his own opinion & free to share his opinion to his audience. For the part about creators "self-importance", I feel like that's not a fair argument. Some creators make content for a living, so providing valuable products/services that people wouldn't otherwise know about & that would improve their audiences QoL is a part of that, in order to continue being a creator. Another reason creators post is to provide information, ideas, & opinions that haven't been talked about before or talked about from that perspective before & that they think their audience will find useful. There are tons of reasons to post other than just "self-importance" reasons.
You posted a video on your RUclips channel about a Genshin Impact bug, did you make that video for self-importance reasons?
I think outrage marketing exists, but it's a dangerous lens to analyze a situation because you can justify all bad decisions or strategies as 4D chess. "I insulated our biggest advertiser and they dropped us. But look at all the news coverage, I totally meant to do that!"
53:28 "Elon is a master baiter".
Me too dude. Me too. 😏
> it will move fast
Or it gets broken and remains broken because there are no people to fix it.
I already agreed with most of what you said before I started this video (I had a few extra days between when it was posted and now, which may have helped).
I think the reason traditional media is becoming so much harder to trust is because it is (and has been) in competition with Twitter. A significant number of people come to Twitter for their news, and Twitter has the benefit of not needing to pay their "journalists" in anything other than attention. And so traditional media has tried to speed up the process to compete on speed, but a negative is that they are no longer trustworthy. To be fair, I also don't think people on Twitter are especially trustworthy; I include Elon in that statement and don't trust anything he says when lying would benefit him; this mistrust has been proven wise lately as his own Twitter "context" tool has been used on his tweets. Which does give me some hope for the platform.
That said, I'm not especially optimistic that Twitter survives, predominantly because of all the layoffs (and the debt, of course). I agree that there was bloat, and that plenty of companies will lay off a bunch of staff. But Meta's 11,000 was roughly 12.5% of their staff. Not 50% (and then a bunch of contract workers too). Elon has also pretty visibly been a giant jerk to his employees, which will make it extremely difficult (in my opinion as an engineer who used to want to work for him years ago) to hire any more staff. And how do you "move fast and break things" when you don't have any people? I think he's going to have difficulty finding enough good programmers for his ideas/changes to stay ahead of the debt.
Problem with a new checkmark is that you going from Authentic person of public interest to owner of the credit card paying for exposure. It would become badge of shame. Also i doubt that there is millions of accounts which consider themselves professionals needing to build a following with money.
This video's gonna age poorly
You claim the NYT was putting out false information, yet it was just posts from a guy that works for NYT. How are you going to point to a person’s personal Twitter and claim the news is making those claims? This is just as misleading as the Twitter misleads you were ranting about.
If NYT ran a story with that person’s info, then point to that and show that. Sourcing matters.
44 min fam where you at?! Huge supporter of Devins patreon. So much dummy thicc value. Def worth it. Also thank you for making me a better content creator Devin!
Devin: My political affiliation is MARKETING 🔥
Is there a good reason why ID and account authenticity can’t just be tied to a phone number instead of just $8? This is how video game companies cut out bots and hackers etc
People can get throw away numbers for bots but a lot of people have prepaid phones and a lot of authentication systems don’t accept prepaid numbers.
Just my guess
Devin Nash: people can't resist drama
Me, who has been through MW2(2009) lobbies and multiple console wars: "Oh...so this is what the world has been up to outside gaming" *continues to drink my water*
Surprisingly honest and accurate. When I clicked I thought I knew what you were going to say. I expected a standard biased doommongering Id seen since the buyout from twitch commentators. Especially checkmarks.
So many people lost their minds the instant their tick wasnt special anymore.
This video will age like your NFT video. We all have our blindspots. Good effort though, appreciated.
Always happy to hear Devin Nashes take on things.
Huh, interesting thoughts. I've watched almost all your videos for the last 2-3 years and have agreed with ~80+% of each video except for your Web3/NFT video and now this one. Regardless, hearing other perspectives is good, thanks for the video / effort put in. (44 minute shoutout or whatever but waited to comment until I listened to the whole thing)
well, pretty much everything he said is factually wrong in this video. and he deletes most negative comments
He became a Republican.
And if he reads this and believes that's not true, then he can decide how he wants to rectify the image that he himself has portrayed.
Would have been better to state political affiliation out the gate rather than essentially hide away from politics i.e the core issue at hand here.
yeah I agree my favorite part about recessions is how people who don't generate wealth (regardless of how hard they are working) for billionaires lose their livelihood I just love to see who survives it's like a real life hunger games you never know whose gonna win
44 minute baby. Thank you for analyzing this stuff objectively. Especially regarding the layoffs. I used to work in a massive corporate company and so I understand the amount of bloat and Bs jobs of people who don't do anything.
Hello! I'm here at the 44 minute mark.
I've been feeling pretty neutral about Elon's takeover, kind of just waiting to see what happens, and I'm a bit disappointed after watching this video (not in Elon). For the last few weeks I've just been hearing people constantly stretching stories about Twitter to make them sound worse and worse. Every single day I'll listen to people say things that I'm almost positive aren't real, and they don't even care because they'd rather just clown on Elon.
You mentioned feeling gaslit during the video, and that's exactly how I feel. I'm sitting here thinking maybe I'm actually wrong, and everything Elon is doing is horrible. Maybe I'm the one being lied to, and Elon Musk is actually a terrible person. I don't feel any loyalty or attachment to him whatsoever, but it's just really bizarre to me how much hatred it seems like people have built up about this man.
The thing I find most shocking though, is that people are acting like this is a bad thing for Twitter. Maybe I've been using a different Twitter than everyone else, but for the last 2 years I've slowly started to feel like Twitter is one of the most toxic and obnoxious platforms I've been on. I don't feel like it adds any value to my life, and more than anything it just feels like a massive echo chamber for the majority group to have a circle jerk with each other. Twitter sucks, and it has for awhile now, I don't see how Elon taking over could make it any worse. It's either going to get better, or continue on a downward trend and die out. Either way, I'm interested to see what Elon does with it.
"...actual accurate fact-checking on a platform indepentently and privately owned by a billionaire..."
you sersiously don't see a problem with this? I'm scared.
it's insane to me that you would have such a visceral reaction to all the misinformation around the aquisition and be so wary of people narrativizing the news to fit their personal agendas, while simultaneously having absolutely no problem with transferring ownership of one of the most important online spaces for discourse to a single person. like, what do you think HE'S gonna use it for?
take off the blinders, man
This was really fun to watch!
After hearing about the yoel & the ad person left I ended up doing the bell thing for elon just to see when twitter becomes the new myspace/tumblr where they resell later on for a fraction of the original price.
Hey Devin, I love your videos, but at this point we can confirm for sure that Elon doesn't have a clue what he's doing. I'd be happy if people stopped defending billionaires.
I love you Devin, please keep doing what you do
My idea was their should be like bronze, silver, gold verification symbols.
A basic one that you took a selfie or whatever gesture is asked like they do on dating apps, etc.
A middle level one for people who have Blue
A top tier one that functions like Brand/Gov/Celeb that the traditional checkmark was.
44 minutes in. Great work compiling all this knowledge and research into such an accessible format
Forget the 44 minute mark, listen to what Devin calls Elon at 53:28 :D
Love this video, thank you for providing us with these high quality videos!
Did everyone miss Devin calling Elon a Master Baiter 😆 🤣 😂 53:29
the verified tick and how that angered advertisers will really hurt the future of twitter. I look forward to see if he manages to rectify all that but doubt he will due to ego.
It wasn't necessarily the tick that angered advertisers. It was activists sending emails to their executives and showing up at their physical office buildings protesting outside. The advertiser pullout was mostly activist-driven, as they started talking about pausing/divesting before the Twitter Blue fiasco.
As far as the Twitter Blue fiasco, it's actually not even remotely as much of a debacle as it could have been, nor as bad as other companies have gotten during takeovers or restructures. In line with their long-standing policies, all of those fake accounts should be banned, and with their payment information on file, their customer ID can be blocked at the service level (meaning no matter how many time they get a replacement for a "lost card" it will always be blocked. Paypal had/has this system back in the early 2000s during the height of Ebay scams/fraud. I know this becuase my CC info got stolen and I was blocked at the bank level. I was locked out of pay-pal for 5 years. No card I had ever worked during that time, I had to use those throwaway visa cards from walmart.
The real issue here is that there's now not a single way for anyone to deny how much importance twitter is and has been since it's inception. Not just the DHS and Intelligence Agencies having back doors into both Twitter and Facebook [Allegedly], to engage in direct censorship of the private citizens and curation of digital reality for the general public with more broad policy directives [Allegedly]. But with regards to it's ability to literally create (or destroy) realities from a single tweet [Allegedly]. One tweet [Allegedly] Thanos'd multiple companies and might have bankrupted others. *THIS* is, [Allegedly], why prominent establishment elites didn't want Elon to buy twitter, and why they didn't want it to go private. It's also why after forcing him to take the deal, they're now trying to torch it on the way out, [Allegedly]. Twitter, [Allegedly], is not, and was not a social media platform. It was a surveillance network and a military psychological warfare weapons platofrm, disguised as an advertisement platform [Allegedly]. And if you think Cyber/Intel Ops for other (or hostile) nation-states weren't on twitter.... well literally, ISIS/ISIL themselves were/have been recruiting openly, directly on twitter and have since at least 9/11.
In my opinion, Elon is trying to decommission a DoD asset and convert it into a profitable business. One that he over-paid for on the assumption that it's a business with "nothing else to see here, folks"; But one he severely *under* paid for, on the reality that it's a tool to control and "manage" the human species on a global scale [Allegedly].
And Elon's "thermo nuclear" threat against future advertisers...
Yeah I completely agree. This video is pretty biased towards Elon.
I don’t disagree with Devin that a service like Twitter blue might be a decent idea. But what’s definitely not a good idea is using the same symbol for Twitter Blue that everyone has already been conditioned to understand means “this account is verified to be who they say they are.”
So what Elon’s Twitter blue is doing by changing what the blue check mark means, is breaking a trust with the entire user base that Twitter has cultivated over the years.
If Twitter would have just made blue a service that gives preference over other tweets and maybe had its own unique symbol, it would have been much better.
I'm not the only one who's okay with Twitter dying, right?
Pretty sure lots of folks wanna see it die
It sucks for me because every fighting game publisher announces their games/dlc there and if it goes down I don't think there will be a centralized place for the information.
@@Ceade_ game trailers like the good old days
It's about more than Twitter dying, bro. If I had to choose between trusting Elon Musk and the media companies that don't want Twitter to succeed, I'd choose Elon in every one of the multiverses. XD
I feel bad for all the employees getting fired or being pressured into modern slavery by Musk, but at the same time I'm glad if Twitter will be gone. I'm so tired of all the toxic folks there who have way too much influence on other media and society as a whole
44 crew reporting in. My wife asked what I was listening to and I told her. She asked how long the video was and I told her and said “I just really love data and this dude does it better than anybody”
44 min in, and I gotta say, I appreciate your perspective on a wide variety of things, from a macro view of the economy to how to grow a brand, I feel that I've learned a lot from this channel that I can actually use in real life. Props to you!
Commenting for the engagement. Secret call out does it again. One of the most important videos you've done. Especially since there are so many lies around this subject and this is video is clearly at least genuine in it's discussion of the reality.
This reminds me of the video of the referee telling Michael Jordan “I believe you Michael. You hear me? I believe you…”
Here at 44 min, just listening to this shocked me about how little the other side of the story has been projected with this whole twitter thing. This is a fantastic analysis!
28:40 the executives would never publicly slag the company they just left. Maybe in private - not in public. After all, they're still trying to have a career..
43 minutes. Great content.
Thank you, I was waiting for a different opinion on this.
Devin, 44mins in I became so disproportionately outraged it took me probably 20 more mins to calm down and write this.
I'm only joking about the outrage, but as always, thanks Devin, helps a lot!
Twitter gets a lot of hate for being a toxic and abrasive environment. Honestly, I lean towards agreeing with that sentiment. However, even just 44 minutes in, I can see how Twitter could possibly come out a much better platform if things go well
inb4 i even get to the 3 minute mark... i HATE that twitter is in the situation it is. I use it extensively for research purposes in specific gaming spaces and now its going to be incredibly difficult if/when certain accounts inevitably get buried by all the "verified" stuffs. Its a freakin dumpster fire now :/
44min gang.
Thank you for this video.
It does clear up at lot of info that i knew about but didnt have the full picture on. Too many sources are trying too hard to clickbait and choose to rant for the sake of ranting, but their rants usually focus on one thing that they heard about and keep attacking it.
44 minutes, all the way through to the end. Really interesting to see where this goes, getting fact checks on the original posts would certainly help reduce misinformation, and a lack of journalism is why I’ve drifted entirely away from most news sources. If this leads to twitter becoming a fact driven site for conversations I’ll probably actually make an account, a lot of social media has just felt extremely fake to me so I opted out years ago, hope this is a driving force for positive change. Thank you for putting in the effort to actually know what you’re talking about instead of just parroting someone else and assuming they put in the work
Just because the execs that left didn't put "Elon is doing illegal stuff!" in their goodbye posts doesn't mean it's not true. It also doesn't mean it is, I just think it's really weak evidence to point to. Whenever I leave my corporate job, my post on LinkedIn isn't going to outline all of the reasons why I left. That's just bad business. But you best believe there would be some juicy reasons, I just wouldn't publicly state them.
Also how is Elon going to create the most accurate source of news on the planet when we can't even see if a user actually is who they say they are anymore?
Devin Nash's Patreon is the best money I've spent as a small business owner WFM. Devin: Appreciate you making this video. My business lives on Twitter (mostly) so I'm hoping it pulls through.
Nice video. It has been annoying seeing all the emotional responses to him buying Twitter, so it's refreshing to see actual information for once.
44 Minutes in :)
I agree, it’s a bit annoying seeing how much loathing there is towards Twitter. I would enjoy showing the majority of people/influencers this video, sadly I can’t but nonetheless awesome video!
Made it to the 44min meeting. As always really informative and constructive video!
Great vid, was sent here by Lotuseaters.. Devin is committed and neutral. Probably represents more people than we would think, look forward to more straight forward insight and numeration on a deceptively important topic. I'm not in Marketing (used to do IT for a big ad agency so I can speak the lingo. Keep up the good work.
1. when you talk normally, your voice volume is too low, but when you raise your volume and said "yeah" at 24:32, it was so sharp and loud it can make people deaf. Please fix it.
2. result based argument: If elon didn't take over, the platform would not have such a spike of hateful conduct. Elon Musk is the richest and his actions have been controversial since the beginning, he attracted more toxic clowns to the platform, and gave them excuses/motives to be hateful.
I just want to see the 6 month follow-up vid.
you can have the extra month back. twitter is gonna die because elon bought it.
Great video man. I was skeptical upon wanting to click this since I had a feeling you'd be bias towards whatever political party you are apart of. I was very pleasantly surprised that you seemed neutral on all that and went off data for the most part. I'm very glad I clicked this video and very glad I got to learn some interesting facts today. Thanks my man!
44 minutes in and feeling more informed. Thanks!
44-min clubbbb
Devin, I loved the way you incorporated psychology of marketing principles into this video, and without using the stuffy language that makes academics so tough to understand.
I'm a behavioral psychology grad student, and I think this is one of your best videos yet.
I hope this video does well and gets lots of exposure because it's such an important topic. Feels like this would be great for you to maybe talk about on a podcast as a guest! (just an idea haha)
I'm sorry Devin. There probably actually are insane psy-ops going against the moves at twitter trying to bring it down with misinformation. I don't particularly care. Elon has done too much scammy vaporware shit for me to have any desire to see this succeed. I didn't like twitter or Elon before. I don't like them now. The world is better off without both of them and I hope the platform burns regardless of the reason. (also 8 bucks might be worth it for a marketer, but I would imagine that the organic userbase of twitter is going to dry up pretty fast if people who aren't trying to sell something see their voices being muted and start to realise that every piece of content that is actually being presented to them is an ad).
What's really frustrating is that I got twitter blue before the changes took effect, and now I can't upgrade, and therefore I'm stuck as a non-verified account until december 4th when my previous membership would be canceled. I even went all over my room to find a charger for my old iphone 6S so I could sub and it wouldn't let me because my current twitter blue was still active. I contacted twitter support but they haven't been able to fix this issue. They also currently only allows iOS to sub to twitter blue.
Great Breakdown Devin. The quality of information and efficiency of presentation is high as always, keep up the good work. The claim that "meta issues that are extremely talked about but most participants in the conversation have little real information on" seems to be a burgeoning issue in the last few years and just hearing that vocalized fills one with relief. Thank you for your hard work.
You sound like a bot
@@KOSHPARZ probably because that is the standard format for response taught in school
Love that you're bringing light to PsyOps.
devin can you make a video on the FTX situation, there's a lot of videos being made about the topic by amateurs that don't know anything about the crypto industry
Posting from 44 minute mark. A lot of time spent on twitter blue and it's now gone. Then you say stuff like Color of Change is going after Elon and that pisses you off. Sounds a little fan boyish. Then you tell us that you've paused ads. If things aren't bad at twitter, why are you pausing your ads from your agency? What do you think about the past executive team being reportedly fired for cause in seemingly an effort to not pay them their moneys owed?
Thank you, i really like Nash's insight but you really have to keep an eye on him. Because the doublespeak is apparent and no one with Nash's level of intelligence can casually point that out and NOT see that the claim does not match the facts provided.
He's very much a person where you really wanna follow actions more than what's stated to REALLY know what's going on. If all the advertisers are pausing and you follow suit and you REALLY believe these things about twitter, why not take a capitalist approach and open up negotiations to run ads at a LOWER rate and compete with less advertisers during this window?
Its a golden opportunity given the words stated (480 million users, etc) but the actions don't match the sell.
It's the same with the crypto stuff. Devin has a blind spot for these scam artists.
Check and balance, I wonder how Elon is going to react if someone fact check him on Twitter about his $250k sexual harassment settlement. I don't care if he's a hero or a villain, if he's the sole person to make final decision, then Twitter will never be truly fact based platform.
Also what's up with the "Billionaires are not dumb, they're smart business person". Smart people make dumb decisions all the time, also dumb people can be Billionaires too. Though right now, I do think Elon is currently more of former than latter. He's slowly heading downhills though. Keep in mind he only bought Twitter because he can't back out of the horrible deal he made in first place, that in itself is already pretty dumb.
I picked up on this too. Not sure what to think of it. Im think its 2 separate issues that compound into 1 overall context. There’s the removal of ads due to the instability of the platform and the call to remove ads for ‘righteous’ reasons. But when you view them in the one context, they are so close they begin to merge. Might just be a cope tho 😂
At ~1 hour in devin claims that twitter 'never was profitable'. 5 mins of googling shows that twitter was profitable in 2018 and 2019.
Its a shame that devan is so quick to demonize 'the media' for failing to fact check when he himself seems pretty bad at it. I think he has just bought into the elon hype and can't recognise much of the twitter base has pretty genuine concerns about musks intentions/competence/politics.
Sure theres always been poor tabloid journalism around, but journalists in general are doing a pretty thankless job for ever decreasing salarys. Devan isn't exactly helping polarisation by accusing the mainstream media of psy-ops.
For reference twitters profit per year according to 'business of apps' (mill$) is below. I'm sure twitter had bussiness challanges, but its hard to say it was completely screwed before musk turned up.
2012 -79
2013 -645
2014 -577
2015 -521
2016 -456
2017 -108
2018 +1206
2019 +1466
2020 -1136
2021 -221
This unhinged rant is so weird and so uninformed it’s quite laughable Elon Stan’s really are weird
Thank you for this video. As always it's greatly appreciated for the work you put in and we finally have a solid set of info as to what is going on.
Bro you sound like a bot
@@KOSHPARZ it's called professional. I stand by my statement 🙃
Devin, I get what you're saying about recession being "good", in terms of only real business and value survive, but remember: whenever this happens, even to bullshit industries like crypto, people will loose savings, hopes and dreams; lives are ruined. People commit suicide. Recessions are extremely damaging to the working and middle class. Lets not forget that.
30:30 half an hour of listening just for you say the media is trying to destroy twitter.... are you serious? I guess time will tell how wrong you really are, not whether or not you are. Also its weird you're going off about something like this idk. I guess we know who you voted for this cycle
25:30 - If a hard R drops in a forest, and nobody's around to hear it...
Phenominal video devin, love to hear your opinion on this topic
Really want that video on the economics of the tech industry you mention in the middle!
So Twitter becomes "Pay to Win" basically? Regarding Bots paying $8, I appreciate your insight, however bots pay $40+ to bot video games forever so I don't see how $8 would stop them here. #44minuteClub
As someone who knows you, and was also front row to the ftx fiasco, I cannot wait for the dust to settle and you make a video that we can show people that sums it up at a larger scale.
Thank you for all you do, you shall get your reward.
The adweek article is just comparing the week before and after Musk took over.
I've seen mentioned (unverified) that in the advertising event in which Twitter usually sells half the ads for the year, which happened during the period Musk was trying to wiggle out of the Twitter deal, they essentially sold half the ads they usually do. Which is probably part of what Musk is referring to when he mentions the drop in revenue.
Advertising firms will stay clear of a transition phase. But Musk is playing hard and fast with his iteration, in live production no less (2FA just got disabled by accident for instance), without a clear roadmap of what the eventual Twitter landscape will look like. Why risk advertising dollars on a volatile iterative product. Especially after being assured that Musk would buff up the moderation for brand safety's sake, he then immediately turned around and fired half the moderation team.
Intuiting the eventual Twitter landscape is also incredibly hard. He says he wants less moderation and more free-speech, and yet is incredibly ban-happy with fact-checkers and parodists. So is that more moderation or less? Less toxic elements or more? Free-speech or Musk-approved speech? Something in between? Just how much bias as being seeped in? And what mechanism will be used to carry that out? Who knows. Advertisers would sure like to.
We'll have to wait and see what form Twitter will take and if Musk can turn things around, or if they'll succumb to the debt first. Debt that came from Elon mind, but the evil that is leveraged buyouts are another thing entirely.
This video feels kinda annoying because it feels like a rebuttal to a strawman. Except people actually hold the strawman opinion. Wish this dug more in to the actual data, rather than the fluff that's getting thrown around in the wider uninformed discourse. Usually I learn something new from Devin videos, but I feel like I got more out of a few hours perusing reddit nerds word vomiting and providing sources to check out. Because all this cruft usually gets bashed in to oblivion faster.
I wonder what the former Twitter board members are up to now?
Working at Twitch. 😂
1 hour devin nash video LETS GOOOOOOOO
Honestly I clicked this video expecting another brain dead NPC take but I’m happy to say you nailed it. Excellent video. 👍
I am here at 44min....great content yet again Devin!!!
56:48 reminds me of the Onion, "Area man says....[fill in the blank]"!
One correction is that the blue check mark is 8 dollars but is adjusted for cost of living. So bot farms will just use vpns and buy it from the Argentina or wherever the conversion rate is the greatest significantly reducing the cost.
I also worry about his long term ability to execute especially given how polarizing/abrasive he has become. There have been a few where lead developers basically said he was wrong and got fired. I also worry about blanket letting that many people go. In many companies their are people who have specific knowledge that if lost is gone. I could easily see them cutting some of the wrong people and then not being able to do things.
Personally he may turn it around but with his public goodwill going down, taking on a company at many multiples as its worth and then basically removing all the benefits of working at twitter(force in office, get rid of perks, stocks arnt public and future looks bleaker so stock comp plans dont look as good). Honestly if any of the people layed off are good they would be better relocating and/or finding remote work as I still think the cost of living in ca is absurb when compared to other city areas.
Granted im not their target audience I barely use twitter mostly use it to get live updates on critical news.
What job do you know where employees can just run around in public shitting on their boss, venting work issues out in the open to everyone on earth about how stupid their boss is, and keep their job?
These aren’t people who calmly brought something to his attention and wanted genuine discussion about a work issue. They tried to one up their boss on social media. I don’t know many bosses in any industry that would want to hire and work with people like that.
44min mark! Thanks for highlighting things most people wouldn't know about
Thanks for the explanation! Hit the 44min. I a guess I agree with the message. Like I don't think your wrong but the message comes off maybe more privileged sounding. Not really sure. Message and topic are good but something felt off on this one and it's bugging me that I can't pinpoint it.
Made it to the 42m mark (plus beyond) and just to say thanks for your research and analysis. The whole coverage of Twitter felt wrong and now I have of better understanding why things feel weird.
I have been waiting for this video, thank you very much Devin Nash. Everyone who currently says or writes nonsense about Twitter should watch this video on a factual level without emotions.
The secret Devin nash callout was not something I knew existed. This whole video is fascinating.
ur my hero devin. ur casts are what are driving me to be sombody. on the internets o7
It moves left because the vast majority of the population is moving left. Creating a "Balanced" environment is not a correction, it's influence.
Also, the censored content from the right is not censored because it's from the right, it's because it violates ToS.
Exactly. If it were censored just for leaning right then conservative politicians wouldn't even be allowed on the platform.
They unironically didn't know the Ligma Meme, and thus fell for it hardcore and printed this as an actual news story.
Didn't Musk himself claimed that advertising went down. Than again he claimed a lot that never happened.
Hello, 44 minutes in.
I was one of the guys that was thinking that Elon went mad and for some reason declared personal vendeta against Twitter but after your explanation everything makes waaaay more sense now. Thank you :)
The impersonation issue was obvious, not sure how that passed through...everyone scrolls through reading tweets from people with check marks...now people need to click on every profile and check to see if its real.
Also high profile people don't want to be spammed by all the twitter blue users
you can hover over names to see follow count & bio on PC, not sure about mobile though.
It makes using Twitter so much worse. I have to constantly check to see if it's a real checkmark. Ugh.