How to Sell More and Build Instant Connections with Jason Mausser

Who's ready to get some sales training, make more money, and excel in sales? On this episode of Rooted in Retail, we're diving into essential strategies every independent retailer needs to hear. Even if you're already doing great, there's always more to learn!
Today, I’m joined by Jason Mausser, and we're talking all about sales. In his new book, Don't Shut the F$ck Up: Transforming Your Selling Mindset, he shares unique methods from his extensive experience to help you change your mindset, build relationships quickly, and get hired by your prospects.
Jason has over 35 years of sales experience with clients like Toyota Motors, the Los Angeles Dodgers, Disney, Warner Brothers, and the Museum of Contemporary Art. He started Mouser Consulting Inc. 18 years ago and has been helping diverse clients create and source unique products ever since.
You're going to want to ask yourself some important questions and explore the opportunities available to you. Today's episode is full of practical ideas and valuable advice. Get ready to take action and start selling more!
[03:19] How Jason kicked off his retail journey by tackling one of the hardest products to sell
[07:25] What are some new ways retailers can think about sales to feel more confident about selling more?
[10:39] Does your company actually want this customer?
[14:55] Sponsor Message: Join us at EVOLVE 2025
[15:41] Does your customer trust you?
[24:32] Jason's advice for independent retailers on how to overcome common sales hurdles
[27:54] Jason's resilience round
[36:01] Sponsor Message: Introducing Hatch Inventory App
Get all of the details for the episode on our website at www.crystalmed...
Join the Rooted in Retail Facebook Group to continue the conversation - / rootedinretail
Join our Rise and Shine newsletter for all the latest marketing news for retailers - www.crystalmed...
Show off your super fandom by getting your Rooted in Retail Merch! www.bystadium....