How A $16 Hat Made Carhartt A Billion-Dollar Brand

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  • Опубликовано: 23 ноя 2024

Комментарии • 761

  • @ponraul1221
    @ponraul1221 4 года назад +725

    My dad’s a carpenter and I’m an electrician. I’ve never known Carhatt was a urban fashion thing, we’ve always just wore it because it’s tough and reliable.

    • @sloppyjonuts9162
      @sloppyjonuts9162 4 года назад +20

      Same. All the guys back in Illinois wore CArhartt. I still ..1990 present day & beyond. Even tho I’m getting out of welding going into truck driving. I still will wear CArhartt I hate how it’s on Instagram like yuppies wearing it? I think as time goes on CArhartt will be more like Abercrombie? I better be dead 💀 if this happens..

    • @taylorhoge8181
      @taylorhoge8181 4 года назад +12

      I used to run a scrap metal demo business in the country. On weekdays I wore regular Carhartt at work. On weekends when I went to shows and bars in the city id wear WIP. Both are comfortable and function well and still look good.

    • @AwkwardYet
      @AwkwardYet 4 года назад +1

      i remember reading it took off as a street fashion brand in the UK

    • @_chenn
      @_chenn 4 года назад +3

      @@AwkwardYet In the UK I only know it as a high street brand. After reading comments on here, that’s crazy and ignorant of me!

    • @andre15391
      @andre15391 4 года назад +6

      because there's 2: Carhartt (USA) workwear and Carhartt WIP (Germany) "streewear"

  • @mdstmouse7
    @mdstmouse7 4 года назад +1326

    they arent successful because of some stupid hat. They are successful for their line of quality work clothes.

    • @mercedbread9045
      @mercedbread9045 4 года назад +32

      There’s product then there’s marketing. They go hand in hand

    • @evanzau3905
      @evanzau3905 4 года назад +13

      roasts a carhartt piece then states that carhartt has "quality work clothes" lmfao.

    • @mdstmouse7
      @mdstmouse7 4 года назад +20

      @@evanzau3905 the hat is a generic stocking cap and not what made them a successful brand

    • @robertengine2171
      @robertengine2171 4 года назад +1

      Look at the label, and please tell me where the item is now made ?

    • @grandfatherwilkens2987
      @grandfatherwilkens2987 4 года назад +21

      @@mercedbread9045 Carhartt gained widespread popularity precisely because they didn't market to anyone but the working class. That they have now begun to embrace a broader audience is a mistake.

  • @user-jy7yw5kw3w
    @user-jy7yw5kw3w 4 года назад +676

    They make quality clothes, that's why they're successful, I have some things from 10 years ago still holding up perfect. Can't say that about other work brands like dickies.

    • @ppumpkin3282
      @ppumpkin3282 4 года назад +59

      That's it, quality, good stitching, good cotton, comfortable, warm, durable and pragmatic. It's a simple formula. Too bad more manufacturers can't do it.

    • @KaneneProductions
      @KaneneProductions 4 года назад +9

      Try *LLBean. They literally stand behind their items for life*

    • @arp_909
      @arp_909 4 года назад +4

      This. Been buying carhartt for best part of 20 years

    • @patrickpaterson8785
      @patrickpaterson8785 4 года назад +2

      @@KaneneProductions uhh.. should someone tell him?

    • @roryanri804
      @roryanri804 4 года назад +6

      My dad bought a jacket and outgrew it, gave it to my mom, she wore it for years and broke it in a little far, I took it and now i wear it. Its a 20 year old jacket and it looks it, but it still works.

  • @FinancialShinanigan
    @FinancialShinanigan 4 года назад +1873

    Cosplaying the working class

    • @dontstopn0w
      @dontstopn0w 4 года назад +136

      blue collar stolen valor

    • @nickvasquez85
      @nickvasquez85 4 года назад +11

      Lol exactly...

    • @km07hi
      @km07hi 4 года назад +3

      Facts

    • @Timtimzi
      @Timtimzi 4 года назад +11

      Looks like the Crunchyroll branding. Wut

    • @Siile_
      @Siile_ 4 года назад +4

      @@dontstopn0w that made me chuckle

  • @chaosmasker9858
    @chaosmasker9858 4 года назад +135

    That is the best way to run any business. Provide a quality product for a fair price and people will buy it.

    • @Cre8Lounge
      @Cre8Lounge 4 года назад +1

      Except teens and early 20 some things who will refuse to wear what is widely available to the general public.

  • @toneriggz
    @toneriggz 4 года назад +379

    Basically, hipster transplants “discovering” what the working class and hood been wearing for years. Same thing with Champion.

    • @Luke-kp1px
      @Luke-kp1px 4 года назад +6

      call me a hippie again get slapped up

    • @toneriggz
      @toneriggz 4 года назад +33

      @@Luke-kp1px That’s impossible, nobody knows you

    • @PEZ1514
      @PEZ1514 4 года назад +1

      levis > carhartt

    • @ytietofficial2706
      @ytietofficial2706 4 года назад +12

      @@Luke-kp1px hippie and hipster aint the same bruh lol

    • @darkproject3368
      @darkproject3368 4 года назад +3

      @@Luke-kp1px someone's butthurt

  • @logangrieger6426
    @logangrieger6426 4 года назад +246

    On the farm, we wear them for their toughness and warmth like when we have to feed hogs when its negative 20. Never would have imagined the brand to be a fashion statement. Oh well

    • @ivandrago1133
      @ivandrago1133 4 года назад +17

      Same here in Montana. My in laws come from LA and buy a bunch and take it to California and act like it’s a fashion thing. We wear them for hunting, working outside and to get dirty because they are tough, durable and warm.

    • @iunderstanphotography2780
      @iunderstanphotography2780 4 года назад +2

      Carhartt was great for us East coast guys. Tough, durable and affordable.

    • @jake10373
      @jake10373 4 года назад +2

      I've got half the Carhartt catalog up her in Alaska. I don't actually own any other brand. It's tough

    • @iunderstanphotography2780
      @iunderstanphotography2780 4 года назад +1

      @@jake10373 You are their target market, and a lifetime buyer. As trends come and go, you're the one keeping the lights on

    • @jake10373
      @jake10373 4 года назад +1

      @@iunderstanphotography2780 good point, you're totally right!

  • @nihilisticbarbie
    @nihilisticbarbie 4 года назад +191

    It's so weird to see carhartt clothing as something fashionable. To me they're just durable work clothes and would probably keep men warm in freezing Illinois winters

    • @loganb7339
      @loganb7339 4 года назад +8

      Similar to timberland and crocs I suppose. Both had somewhat humble products that became fashionable and popular amongst a very different market segment.

    • @darkness4382
      @darkness4382 4 года назад +1

      Illinois aint even cold.

    • @WilliamsBirne1
      @WilliamsBirne1 4 года назад +12

      Hi I'm from europe - I grew up in the 90s thinking carhartt would be a skate-brand, cause I only got to see it in skatemags, parks etc... one day I watched The Horse Whisperer with my family and Robert Redford wore a carhartt-jacket and I was blown away - what a cool guy repin a skatebrand I thought hahaha

    • @blaowskiton
      @blaowskiton 4 года назад

      check out Carhartt WIP, their fashion-forward line

    • @nihilisticbarbie
      @nihilisticbarbie 3 года назад +1

      @@darkness4382 bro..... have to been to Northern Illinois and Chicago

  • @willm678
    @willm678 3 года назад +24

    I’m a lifelong Montana resident. I’ve always owned carhartt gear for the cold, also for hunting, fishing, etc. I love it and it’s kinda sad that some people think of it only as an urban, rugged style piece

  • @brianmcg321
    @brianmcg321 4 года назад +273

    I just like being able to get all my clothes at a hardware store.

    • @OatPancake
      @OatPancake 4 года назад +23

      Ron Swanson?

    • @iunderstanphotography2780
      @iunderstanphotography2780 4 года назад +4

      @@OatPancake 😂😂😂😂😂

    • @mateorome
      @mateorome 4 года назад

      Mccoy's is for you

    • @milesxd
      @milesxd 4 года назад +1

      I like how most legacy brands went really big once the "Hip Pop" community started adopting them.

  • @kc13658
    @kc13658 4 года назад +105

    They're popular because of the quality.

    • @elmito2810
      @elmito2810 4 года назад +2

      @Harshit Kapoor i have the highest respect for you sir, keep your head up

  • @curtiswallen549
    @curtiswallen549 4 года назад +178

    Carhartt makes solid clothes. Period.

  • @rnjesus9950
    @rnjesus9950 4 года назад +21

    I’ve grown up in the southern US, where seeing someone wear carhartt, to me, always signified that person had a strong work ethic, or valued being associated with people who valued strong work ethic. I like their clothes. I have a blue collar job, and just bought myself some carhartt caps because I felt proud of my work and what I’ve built in my business. I don’t know much about how it’s progressed within greater society or fashion, but I hope they keep doing what they’ve been doing.

    • @drunkenoctopus6311
      @drunkenoctopus6311 2 года назад +1

      1 year later.....only socialists wear Carhartt.

    • @Jsarson1976
      @Jsarson1976 Год назад

      There WIP part of their business is massive in Europe and in the UK it’s seen as trendy and that you hail spend money on clothes that last, have style and last 10 times longer than most other clothes.

  • @user-bd1iu7nq6m
    @user-bd1iu7nq6m 3 года назад +35

    Honestly I was die hard carhartt fan. I started wearing wearing it as a work gear. And I was super excited when you saw my favorite artists start wearing the brand. I own a pocket tee from 92 that still holds up. I purchased 4 pocket tee in the last couple of months and the pockets are coming apart? Im not even using them for work, just fashion and they are falling apart!?! Im disappointed on so many levels.

  • @randommedia5076
    @randommedia5076 4 года назад +133

    I like how most legacy brands went really big once the "Hip Pop" community started adopting them.

    • @lavarball1543
      @lavarball1543 4 года назад +29

      *Yup, Timbs and Carhartt the best examples. Sadly too many black people keep buying and wearing stuff from companies that don't even want black people wearing their stuff rather than going and supporting their own. I'm not black but i got a carhartt watch hat cuz i saw A$AP Rocky wear it lol, hiphop has so much influence, sadly too many of them all about making someone else richer (Gucci, LV, dior, etc) instead of their people*

    • @KaneneProductions
      @KaneneProductions 4 года назад +3

      @@lavarball1543 *have you tweeted this to these Black people or entertainers like A$Ap?* Maybe they'll listen to you.

    • @fate7623
      @fate7623 4 года назад +6

      @@lavarball1543 we had stuff like fubu, Sean john, karl kani, but the quality doesn't compare to stuff like carhartt. Maybe it's about the prestige of carhartt being around so long too its iconic. Ultimately I guess we should just support black businesses better idk.

    • @mickeysmoove4562
      @mickeysmoove4562 4 года назад +1

      @@fate7623 Its not about the quality, most of those brands where trendy for the times but once ppl felt it was uncool, they went on to the next thing.

    • @WhosinParis
      @WhosinParis 2 года назад +8

      @@lavarball1543 does it matter their color of skin? They can wear what they want

  • @Talkinglife
    @Talkinglife 4 года назад +81

    Carhartt was founded by Hamilton Carhartt in 1889 in Dearborn, Michigan, to make work clothing for manual laborers. The company started with two sewing machines and five workers.

  • @Jason.123rson
    @Jason.123rson 4 года назад +29

    I can honestly say that their insulated overalls have been the same price for 25yrs. $120

  • @thecrooklynite2129
    @thecrooklynite2129 4 года назад +12

    What I love about carhartt’s clothing style is that it can be used for work wear or even street wear and it looks good in both fields in my honest opinion

  • @cryptoflippodcast
    @cryptoflippodcast 4 года назад +67

    *Your brand is not what you sell*
    It's what other people say about you 🙌🙌🙌

  • @michaelab6070
    @michaelab6070 4 года назад +29

    I have a few carhartt items...a flannel, a hoodie, and a winter hat (not that one). While they were a bit on the pricey side, you get what you pay for. They're durable, comfortable, and functional. I hope they keep expanding their women's wear.

  • @pechebeauty7459
    @pechebeauty7459 4 года назад +48

    Click bait title. They are success due to the quality of the clothes they produce.

  • @simontide6780
    @simontide6780 2 года назад +5

    Carhartt in 2022: Blue Collar Hipsters

  • @currentliveoccupant
    @currentliveoccupant Год назад +2

    Lost respect for Carhartt when I learned they will not put in the effort to ship out of the lower 48! A whole lot of Working Americans in Hawaii, Alsaska, Guam and PR!

  • @ljmz79
    @ljmz79 4 года назад +14

    I had no idea that Carhartt made workwear before I saw their clothing catalog in early 2000s. Before that I had only seen the brand in skateboarding and streetwear stores here in Finland. I think I bought my first Carhartt clothes in late 90s as a teenager/young adult and loved the brand ever since.

    • @andre15391
      @andre15391 4 года назад +3

      because there's 2: Carhartt (USA) workwear and Carhartt WIP (Germany) "streewear"

  • @boomsuga
    @boomsuga 4 года назад +6

    Carhartt is straight quality. Especially in the Canadian winters they work well

  • @roadiemort3589
    @roadiemort3589 4 года назад +108

    They should stick to making clothes, their boots are P'sOS.

    • @ryanwatts1227
      @ryanwatts1227 4 года назад

      Lala.om poo llL
      Olal.wlsalwllw
      LE
      Lslsal0w0 mo moo W a ml one ml o mo paa ml o, mk ok9lom mk, Mk I, we oz#9,9)a

    • @joewayne9951
      @joewayne9951 4 года назад +1

      Double H

    • @joewayne9951
      @joewayne9951 4 года назад +5

      For boots Double H, carhart for a jacket and work shirts ,
      Levi’s for jeans

    • @MrKriss-bx4lo
      @MrKriss-bx4lo 4 года назад +2

      Absolutly Correct , Their Boots Are 2 Worthless Turds ! Watch The Video Of The Guy That Cuts Them Open !

    • @joezic
      @joezic 4 года назад

      @@joewayne9951 triple H

  • @devonjanzen8013
    @devonjanzen8013 3 года назад +4

    I love how teenage girls wear the toque/beanie of theirs.. as a 13 year old, I do wear carhartt but that’s because based off my Dad wearing this line of clothing and knowing how durable and I guess warm it keeps you on crispy mornings mainly up here in Canada.
    Do note my Dad works in all elements outside

  • @tofuuyaya7824
    @tofuuyaya7824 4 года назад +10

    I was really into streetwear brands 3 or 4 years ago, until I landed a job and became journeyman welder, when I started the job, I bought a Carhartt hoodie and a Duck Bib, that's when I realized that Carhartt has way better quality than these "Quality streetwear" brands that cost almost double.

  • @aboutmillions
    @aboutmillions 4 года назад +78

    Hip Hop has made so many brands into Billion Dollar brands, everybody eats off hip hop except the innovators themselves. One day maybe they’ll learn to own it and embrace that they create culture smh

    • @Kdogg1030
      @Kdogg1030 4 года назад +4

      Who do you mean when you say “they”?

    • @trvcxi
      @trvcxi 4 года назад +10

      @@Kdogg1030 Black people.

    • @Jxordan
      @Jxordan 4 года назад +3

      Kanye is doing this

    • @fenyx2558
      @fenyx2558 4 года назад +2

      @@trvcxi we wuz?

    • @monica7034
      @monica7034 4 года назад

      @@ArturoGarzaID but that's not what happened with Champion? Before they were just a Walmart brand...

  • @eMeRiKa
    @eMeRiKa 4 года назад +8

    Carhartt WIP, the second streetwear brand, has been created in Europe. In Europe, Carhartt is definitely a streetwear brand. I'm sure that really few people in Europe know the American origins of the brand in working wear.
    And funny, the streetwear brand Carhartt WIP is opening more and more shops in the USA taking over the roots of Carhartt.

  • @theta799
    @theta799 2 года назад +3

    Mike Adams: they should be renamed to Miocardheart

  • @DutchStar
    @DutchStar 2 года назад +7

    How vaccine mandates by the company destroyed their customer base

    • @squishyblanket
      @squishyblanket 2 года назад +2

      Came here looking for this comment. Never buying Carhartt anything, ever again, ever. They're on my boycott list.
      The fact that soy drinking hipster garbage people have started wearing it is the cherry on top. They don't work, they don't do manual labor, but they want to look like they do because "it's in style right now". Pathetic.

  • @TrueDuckFan
    @TrueDuckFan 2 года назад +4

    I just convinced my wife to return both hers and the baby’s carrhart beanie as we boycott

  • @roryanri804
    @roryanri804 4 года назад +6

    I started to only wear carhartt. My sweatshirts, jacket, hats, and more. I love the price for durability. Also whenever there is a couple feet of snow and I have to tend to the chickens it keeps me warm.

  • @user-to7hd6bh2e
    @user-to7hd6bh2e 4 года назад +34

    Carhartt with Wearing Timberland Boot...The perfect Fall/Winter Season Gear!

    • @gypsism
      @gypsism 4 года назад

      Caterpillars!

  • @Revelation911
    @Revelation911 2 года назад +4

    This company fired hard working American employees who refused to partake in a medical experiment. Lifetime customer to lifetime Boycott. Spread the word.

  • @allahbless2278
    @allahbless2278 4 года назад +17

    "We don't chase that"
    Meanwhile have a line (Carhartt WIP) that caters to that 🤔

    • @barskateco2154
      @barskateco2154 3 года назад +1

      carhartt wip is like a sister brand and made by different designers and in other factories and essentially operates on their own

  • @blipblip88
    @blipblip88 Год назад +1

    Good workclothes that are (amazingly) sill made and appreciated in the US. One of a kind.

  • @Gazooo29
    @Gazooo29 4 года назад +58

    Wearing workwear but you don’t do work, seems about right.

    • @buffalobmf
      @buffalobmf 3 года назад

      Expensive workwear as well😂

  • @mikethemechanic7395
    @mikethemechanic7395 4 года назад +11

    I am a blue collar mechanic but live in the burbs. I drive nice BMW cars and dress white collar on my days off. During the work week I wear nothing but Carhartt. It’s been a status symbol of Blue collar workers for years. All of my friends are white collar. I went camping last summer and almost everyone wore Carhartt. I laughed at them. I told them to go put back on their slacks and polos. It’s funny there are two tiers of Carhartt for blue collar folks. One pair you wear at work and doing labor work. The other pair is for going out in town and looking nice. I have people ask why I am wearing my good Carhartt to work lol. I wear my seven jeans and a nice button down on the weekends. I am just an odd ball. In the 80s and 90s usually people from the country or certain trades would wear them. They were actually expensive for a lot of people. In the early 00s is when a lot of blue collar workers and common people started to wear their clothes.

    • @MovieGuy666
      @MovieGuy666 2 года назад

      so you only wear Levi's at work, they started out as pants for Miners.

  • @OmarOmarOmar
    @OmarOmarOmar 4 года назад +12

    I absolutely love this brand. I decided to invest in one of their jackets as I live in Scotland and my god it gets cold and wet here during the winter. The jacket was one of the best purchases. Expensive but so worth it. If their stuff was a bit cheaper I'd honestly only own carhartt wip clothes.

    • @therandomsound4222
      @therandomsound4222 4 года назад

      which one cos its dang here cold to in my country i hate the crop jacket

    • @therandomsound4222
      @therandomsound4222 4 года назад

      i loved the carhartt wip decker

    • @OmarOmarOmar
      @OmarOmarOmar 4 года назад +3

      @@therandomsound4222 the carhartt nimbus jacket man! I pretty much live in it when it's winter here and my god it's incredible. They sell two versions, a summer version and a winter version. Obviously you'll want the winter one

    • @OmarOmarOmar
      @OmarOmarOmar 4 года назад

      @@therandomsound4222 that is a bit too long for me but it's my girlfriends type of vibe!

    • @therandomsound4222
      @therandomsound4222 4 года назад

      @@OmarOmarOmar thanks🙏 😊 ill check them out now cos im really confused what to get

  • @Baron-nv1ez
    @Baron-nv1ez Год назад +1

    The non-working class people that wear Carhartt are people that don't do any real work but want to get the respect of someone who does.

  • @ThekiBoran
    @ThekiBoran 2 года назад +4

    They're gonna be a million dollar brand if they survive at all. This finish carpenter says bye-bye Carhartt, hello Dickies, Duluth...

  • @bubandlisa
    @bubandlisa 2 года назад +6

    Carhartt is WOKE NOW

  • @MoMan.88
    @MoMan.88 4 года назад +3

    Blue collar working man here, wear a lot of carhartt, it’s good stuff for sure!!

  • @rorstap
    @rorstap 4 года назад +3

    I remember going to the US from Europe for a vacation in about 2001. Ended up at some college kids party. I was dressed head toe in Carhartt (except for my trainers). They were laughing saying I was dressed for work. Not in Europe I wasn't. Everyone was dressing in Carhartt decades ago.

  • @baileymarcue9506
    @baileymarcue9506 4 года назад +1

    Use to wear levi jeans for everyday clothes and keep carhartt for work but the past 5 years carhartt been part of my wardrobe for work and play.

  • @fredyrodriguez9812
    @fredyrodriguez9812 3 года назад +2

    Everyone wants to wear Carhartt but don’t wanna do Carhartt things

  • @SuperUniqueHandle
    @SuperUniqueHandle 3 года назад +3

    It's funny that they made the WIP line to be more 'fashionable' and yet their original Carhartt line looks and fits way better. Also it's cheaper and is made from much higher quality materials.

  • @AndreasHeck
    @AndreasHeck 4 года назад +6

    Carhartt has been very popular as street wear in europe since I was a kid. Was surprised it didn’t have the same appeal when first visiting the US

    • @ItsOMJ
      @ItsOMJ 3 года назад +1

      What country in Europe?....Eastern?

  • @IronLionZion429
    @IronLionZion429 3 года назад +1

    I grew up in the country and have worn carhartt for years because it's warm, waterproof, affordable, and lasts a long time. So I'll be steering clear of WIP.

  • @mchi6621
    @mchi6621 4 года назад +32

    ' "Carhartt fan" has never worked outside a day in his life. '

  • @bjr816
    @bjr816 4 года назад +5

    Carhartt has been a staple in workwear but its regain its spot back in "streetwear" like it once did in the 90s. Especially in NY where fall/winter you just gotta have a carhartt piece to go with your outfit. I would steal my pops carhartt gear every chance I got cause he works for nyc transit lol.

  • @cheekslord1222
    @cheekslord1222 4 года назад +2

    That’s was a # 1 brand in Chicago in the 90s am early to mid 2000s. You still cannot go wrong with a carhartt

  • @130world1
    @130world1 4 года назад +7

    They represent their brand well, trends come n go but brand reliability is longevity

  • @TheBigBigSean
    @TheBigBigSean 2 года назад +3

    And they just destroyed their company by pandering to people who don't even buy their product.

  • @RF-vg5kv
    @RF-vg5kv 4 года назад +2

    I have a Carhartt winter jacket, I think it's the best jacket I have ever bought. It's well made and warm .

  • @InspiredFortunes
    @InspiredFortunes 2 года назад +2

    I have never related to Carhartt myself because to me it was a construction site low-income wroker type of outfit

  • @HouseMusicDefined
    @HouseMusicDefined 4 года назад +1

    Being originally from Detroit Carharrt is the standard. Both grandfathers wore Carharrt and great grandfathers. On the West Coast in LA the standard is Dickies. Carharrt and Dickies has been street attire ever since I can remember back into the 70's. I probably have over 25 different items from carharrt as I'm typing this. The main reason is that I support "made in america" brands . It's as simple as that for me.

  • @wilnavanzyl5376
    @wilnavanzyl5376 4 года назад +7

    And that’s how the quality goes down It’s not like it used to be. All their clothing. The quality has slipped.

    • @cannsmith
      @cannsmith 3 года назад

      But it didn’t just recently slip it slipped like 15 years ago and has remained the same. I used to wear their coveralls hunting when I was a kid those were of impressive quality.

  • @MONET8iAM
    @MONET8iAM 3 года назад +1

    Aside from WIP, people who wear it for fashion also thrift Carhartt. There’s just something cool about workwear and military clothing. And fast fashion brands also look at what’s trending among people, so they are also producing clothing inspired by them as well. Sometimes people want the real thing either for quality or name.
    I personally love cargo pants, camo, earth tones, and neutrals. I don’t like cheap feeling and looking pants and jeans that aren’t going to last or hold shape. NYC has always loved skullies (beanies/skull caps), Carhartt makes nice thick warm ones that serve great for our winter weather and they come in so many nice colors.

  • @doobeone
    @doobeone 4 года назад +2

    Don't forget. The whole crew of This Old House rocks Carhartt. Actually, everyone in Boston that hangs out in front of a dunkin donuts too.

  • @DuyNguyen-lo2mm
    @DuyNguyen-lo2mm 4 года назад +2

    Just hope they continue to offer quality over marketing to hip-hop promotion

  • @lizziesangi1602
    @lizziesangi1602 3 года назад +1

    The trick to finding really good stuff is to find stores that buy out high end, top notch stores and sell the garb reduced by 50 - 90 percent. Yes, they're hard to find but the hint is that they're only open 3 days a week. If you find one of these stores, you've hit pay dirt!! Should you ever see a store named BARNEYS, open 3 days a week, you just found a gold mine.

  • @IGCglitchcrew
    @IGCglitchcrew 4 года назад +9

    I always thought it was the crunchy roll logo lmao

  • @Yjimm13
    @Yjimm13 4 года назад +1

    Im a big fan of Carhartt from Philippines 🇵🇭

  • @mariacheebandidos7183
    @mariacheebandidos7183 4 года назад +1

    there's a connection that a customer can make with the product of a founder-owned business/company that makes them more likely to last long and be successful.

  • @JS-vp6wg
    @JS-vp6wg 4 года назад +7

    I literally was thinking about buying carhartt today and now i see this video

  • @jfazack1
    @jfazack1 4 года назад +1

    way to trivialize over a century of quality. Carhartt has been ubiquitous in working America forever.

  • @TiaraTanka
    @TiaraTanka 4 года назад +117

    Me starting the video: “What is carhartt? An ugly beanie?”
    Me 5 min later: “I want to be a hipster too”

    • @niiyemoh6005
      @niiyemoh6005 4 года назад +4

      @Camaro 1968 I came into the video thinking only white people usually wore this stuff, not to sound racist or ignorant. But I had no idea it was connected to hip hop culture in any way. Interesting..

    • @ponraul1221
      @ponraul1221 4 года назад +7

      Cosplaying a hardworking man is easy

  • @2Amend4Life
    @2Amend4Life 2 года назад +4

    #boycottcarhartt. No mandates

  • @ZGFyZG8g
    @ZGFyZG8g 4 года назад +6

    i love carhartt because its quality and because of my dad

  • @presterjohn71
    @presterjohn71 4 года назад +13

    Prices have shot up in recent years and quality has dropped. I stick to Dickies these days. Quality has dropped for them too but at least the prices are the same broadly speaking.

    • @alecj9227
      @alecj9227 4 года назад +1

      Shhhhh guys don’t let the posers ruin another brand

  • @tommyp4728
    @tommyp4728 4 года назад +17

    also how the decline of their pant quality is very relevant.

    • @phishlipsable
      @phishlipsable 4 года назад +4

      YES! and offering a work legging? Like is that material really gonna save my knees harvesting?

    • @ethanelectric1024
      @ethanelectric1024 4 года назад +2

      @@phishlipsable get sugar cain Jean's or wilson tin.

    • @LamentfulMiss13
      @LamentfulMiss13 4 года назад +4

      @@phishlipsable I get on real well with the leggings. There great for me because because loose fabric is a big entrapment risk in my line of work and most normal work trousers sit too loose and get caught. I was delighted when I first saw them, I wear them all the time. I'm a stagebuilder, rope tech and sometimes general labourer. My biggest complaint with them is that they don't have pockets for knee pads. They definately have there place!

    • @phishlipsable
      @phishlipsable 4 года назад +1

      @@LamentfulMiss13 well you may have convinced me otherwise! It would be unfair for me to speak across the board, and I am glad there is someone to challenge what I said. Bulky pant legs even at the “skinny” width could be harmful. Glad you’ve found a uniform that serves you. Thank you for your insights!

    • @buffalobmf
      @buffalobmf 3 года назад

      Yea i bought a set last week and a week in my iphone left a phone print and the pants are ripping at the corner of where the phone usually lays in the pocket. Pretty disappointed for $50 and a name such as theirs. I’ll probably have holes in the knees soon

  • @1.5Koreans0.5American
    @1.5Koreans0.5American 4 года назад +16

    It’s all about branding

    • @ppumpkin3282
      @ppumpkin3282 4 года назад +2

      Branding is only good, if its a good product. Why is Apple and Mercedes some of the most popular brands? They make a good product.

    • @victorkolo5142
      @victorkolo5142 4 года назад

      “Your brand is not what you sell.” - John Iwata

    • @MichaelRockfez
      @MichaelRockfez 4 года назад

      Not very true in this case. The motif was they always made high quality and durable products, and consumers evolved with it.

  • @drunkenoctopus6311
    @drunkenoctopus6311 2 года назад +5

    1yr later.....The FALL of Carhartt. How tyranny and WOKEism screwed up the brand.

  • @theneophytejournal
    @theneophytejournal 4 года назад +19

    Why is there always someone speaking from a laptop

    • @GIPvideos
      @GIPvideos 4 года назад +4

      To make the Zoom call less awkward, normally it would be an actual interview

    • @judegnelson
      @judegnelson 3 года назад

      Covid

  • @iunderstanphotography2780
    @iunderstanphotography2780 4 года назад +8

    I used to see Carhartt in the Army/Navy stores. It was tough, durable, just the kind of clothes you needed in the 90s, in college, catching the bus in the snow, wind and rain. Utilitarian clothing at its best. You knew if I kept construction workers warm on the job, you could trust it. Your favorite rapper wearing it was just icing on the cake.
    I love that Carhartt stayed true to the original vision and functionality of their clothes, while NOT disrespecting the black community who gave them more visibility outside of the work clothes genre.

  • @andrewhines939
    @andrewhines939 4 года назад +2

    I still remember my first carhartt jacket that my dad got me. Lasted my entire childhood basically.

  • @lou2408
    @lou2408 Год назад +1

    Once it became a fashion statement I stopped wearing Carhartt

  • @michaelsmith953
    @michaelsmith953 4 года назад +23

    Me: lives in london
    Also me: never even heard or seen this brand XD
    Probably cause I shop at primark

    • @tonytuffers
      @tonytuffers 4 года назад

      Well I live in London too and I've known about Carharrt from the 1980's. NWA used to wear Carhartt

    • @michaelsmith953
      @michaelsmith953 4 года назад

      @@tonytuffers I listened to nwa but I've never looked up a picture of them sorry

    • @alexresendiz9201
      @alexresendiz9201 4 года назад

      Is Primark like H&M? We don't have Primark in the west coast of the USA. So what are good English/UK working class brands?

    • @marknemeth267
      @marknemeth267 Год назад

      @@alexresendiz9201 yeah, Primark is like H&M...cannot answer your other question tho, sorry.

  • @123tommychen
    @123tommychen 4 года назад +4

    Ads are getting subtler

  • @juliayk
    @juliayk 4 года назад +5

    When I first saw these, I thought it was a crunchyroll merch or something like that lol

  • @jerrythomas463
    @jerrythomas463 2 года назад +4

    Next month you can do a follow up entitled Carhartt, How wokeism broke a major brand!

  • @owenhido
    @owenhido 4 года назад +2

    Carhartt makes quality and tasteful clothes that’s why they are successful

  • @taylorwatson7932
    @taylorwatson7932 3 года назад +1

    My grandfather wore nothing but Carhartt when he mined coal for a living and came home and worked on his farm.

  • @donotdisturbe
    @donotdisturbe 4 года назад +3

    Carhartt is for working people, not a fashion statement

    • @Adetokunbo03
      @Adetokunbo03 4 года назад

      cosme J.a well it is

    • @donotdisturbe
      @donotdisturbe 4 года назад

      @@Adetokunbo03 you’re probably one of those people

  • @mepas2183
    @mepas2183 2 года назад +2

    Carhartt...how a working man's brand became a woke man's fashion statement.

  • @tobym9045
    @tobym9045 3 года назад +1

    They already moved most of their production out of the USA...another "profit before ethics and social responsibility" company.

  • @2614wcfpd
    @2614wcfpd 4 года назад +8

    It would be nice if this "American" company would stop making the vast majority of their products overseas.

    • @yamahaxs6501
      @yamahaxs6501 4 года назад

      I assumed they were still made in America....wrong. Just looked inside a pair of jeans the other day. Disappointing.

  • @tombryan1
    @tombryan1 3 года назад +1

    Buttery smooth hands and wearing workwear, what tools. Phony comes to mind

  • @thomasweir2834
    @thomasweir2834 4 года назад +3

    All the clothes I wear, to avoid being ‘trendy’, they end up getting ‘fashionable’. As soon as college girls on Instagram find a brand, I stop wearing it. Reebok classics, gone, carhartt, gone. It’s annoying.

    • @robert4155
      @robert4155 4 года назад +2

      if you like them, who cares? seems like such a superficial reason to stop wearing clothes you like

    • @thomasweir2834
      @thomasweir2834 4 года назад +1

      @@robert4155 Because quite frankly I don’t want to have to pay double for clothes that have suddenly become ‘trendy’.

  • @mathewandrist7566
    @mathewandrist7566 4 года назад +1

    WIP is so fire but it’s mostly hot in euro. You can’t find much in the states. At least in the Midwest

  • @seanmcmillan2134
    @seanmcmillan2134 3 года назад +1

    Alot of here today gone tomorrow brands became popular from the mid to late nineties up to about 2013 or 14 .Now millenials/Hipsters have discovered Carharrt, Dickies, Levi's, Ben Davis, Alpha Industries, Champion, Russell Athletic and F.B. county. All this stuff is standard wear here in Cali .

  • @boagokepaletswe2619
    @boagokepaletswe2619 4 года назад +6

    This BRAND Need to be supplied Down here in SOUTH AFRICA.

  • @fabianmetzger3152
    @fabianmetzger3152 3 года назад +1

    So just to clear things up here: Carhartt was a huge international streetwear brand BEFORE the beanies started selling extremely well after 2010. Also Carharrt US is not comparable to Carhartt EU and therefore rest of the world. Its a fashion in the whole world and has only sticked to its workwear roots in the united states.
    Worked for the company for 4 years and still rockin it everyday.

  • @justicejoycetv
    @justicejoycetv 4 года назад +4

    If you think about it.... *The MADE IN AMERICA lines like Carhartt, LL BEAN, Redwing and mixers from KITCHEN-Aid genuinely last & are well built* 🥰🤷🏿‍♀️ Imagine if more were made here? P.S. not all kitchen-aid items are made in America but the mixers are made in Ohio.

  • @popartjunkie
    @popartjunkie 4 года назад +1

    Seeing Carhartt as "fashion" has been really weird especially since all i ever wear my pieces for is when I'm out doing ecological field work because i need stuff that is durable.
    Same thing when Tevas had their "high fashion" moment.

  • @crunk209
    @crunk209 4 года назад +2

    Eazy-E The Godfather Of Gangster Rap Used To Wear It A lot In All His Videos & When Chillin With His Homies R.I.P Eazy-E!!!!!!

  • @mateorome
    @mateorome 4 года назад +1

    They are just hands down great quality. I've owned several cheap Dickies jackets , only one carhartt.