How Carhartt Helped Build a Cult Following Around Workwear | WSJ The Economics Of

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  • Опубликовано: 23 ноя 2024

Комментарии • 101

  • @miguelgomes6849
    @miguelgomes6849 Год назад +46

    two things love about this brand, quality and simplicity almost a low profile in 90% of products love that

    • @druid5561
      @druid5561 Год назад

      Quality is trash compared to 15 years ago

    • @zenspeed404
      @zenspeed404 Год назад

      @@druid5561 Yet it still manages to be a better value than most outerwear brands out there. This ain't bad for a brand you can find at your local Meijer.

    • @turtlemasterVII
      @turtlemasterVII 8 месяцев назад

      @@druid5561 more like 5-6 years ago

  • @SouthwestTee62
    @SouthwestTee62 Год назад +36

    Started off with buying a beanie for the winter and was instantly impressed with the fit and quality. Started to buy more pieces and I love the fit. In like Carhartt has a very generous sizing, nice and roomy and comfortable. Quality is excellent and very durable. Have over 30 pieces of Carhartt apparel now and have never looked back. The WIP brand is a slightly more fitted line but has the same quality. If ever you are in NYC make sure you visit Big Dave’s store on 19th street. He has a massive selection of Carhartt items.

  • @tosin
    @tosin Год назад +24

    In high school in the 90s everyone was wearing Dickies so I chose Carhartt. I still have my beanie from back then and it looks like its basically brand new. I wish I could still fit my other Carhartt items.

  • @chapelknight951
    @chapelknight951 Год назад +35

    Its just the quality. My Carhartt shirts and pants have never been sliced open by steel plate at work like every other brand. When I see something made by Carhartt, I know it's sturdy and worth the money.

    • @dianahill5116
      @dianahill5116 Год назад +1

      The words cult and religion are synonymous.

    • @ro6742
      @ro6742 Год назад

      I call Shillbot

  • @paulw1798
    @paulw1798 3 месяца назад

    I’m in the UK and I’ve been buying Carhartt for nearly 20 yrs. Good hard wearing quality clothing.

  • @gsatiucla5139
    @gsatiucla5139 10 месяцев назад +1

    My issue with Carhartt products nowadays is the sizing inconsistency on their products. That is very inconvenient when shopping online.

  • @willienelsongonzalez4609
    @willienelsongonzalez4609 6 месяцев назад +2

    Levi’s, Caterpillar, JCB, Dickies, Ox, Barbour, Helly Hansen, Stan Ray, Wrangler …. all started off as work wear or as manufacturers of heavy goods and all have a great line up of clothing that can be worn everyday whilst being seen as fashionable. Carhartt (USA) definitely keeps true but I’m not so sure about Carharrt WIP (European licensed brand). Even military lines such as Alpha and Schott have a fantastic line up of clothing. Genuinely fascinated how different folks, youth movements and cultures adopt brands as part of a larger and broader fashion movement. That said, I hope these brands can keep making good quality clothing that can be bought at a reasonable and affordable price.

  • @tooreal8968
    @tooreal8968 Год назад +44

    Majority of the folks wearing Carhartt wants to show that they have the "roughwork image" but never done any real labor intensive work a day in their life.

    • @Jonpoo1
      @Jonpoo1 Год назад

      Ironically if you are a manual labourer you can’t afford Carhartt WIP. Funny old world.
      You’re not wrong but I think it goes deeper than just wanting a roughwork image. It’s part of the millennial’s endless search for authenticity in a post-material urban and digital world. We are desperate to attach ourselves to something tangible when most of us (certainly the fashion conscious ones) have been taken form our authentic birthplaces and community and chucked into an anonymous meaningless confused urban jungle. Wearing Carhartt in the city is a way of saying “… I’m not like this.” and a way of groping for authenticity when our work, media and culture are all digital and therefore ephemeral and transient.
      It also links to the liberal (to use the american sense) fetishisation of the working class despite, as you point out, never having done a day’s real work in our lives.
      Same reason we like craft beer, sourdough bread, hiking, lower league sport, challenging cuts of meat, brownstone buildings etc. etc.
      To me this alienation explains a lot about millennial/Gen Z culture.

    • @coke8077
      @coke8077 Год назад +14

      Never done any construction work but I work in a grocery store lifting heavy boxes all day and squatting down and I always wear Carhartt pants cause they’re really comfortable and tough. I like their pants and jackets for camping/outdoors too especially for cold weather.

    • @robzsarmy5471
      @robzsarmy5471 Год назад +10

      You are over thinking it its not that deep and Im a blue collar plumber . The young ones today just wear it for fashion and last long from what I see.

    • @numedecanal1
      @numedecanal1 11 месяцев назад +1

      Nah I just like the fit and the logo

    • @akuisbestgirl2448
      @akuisbestgirl2448 4 месяца назад

      I just like the quality, durabilty and the amount of pockets included with the jackets. Also they look good when they get worn in. It's not that deep man, it's just good clothes

  • @tliew5710
    @tliew5710 Год назад +7

    I love Carhartt ❤ such a good quality make in USA 🇺🇸 love

  • @samanthab1923
    @samanthab1923 Год назад +5

    My dad was an Ironworker out of NYC/NJ back in the 60’s-90’s. Carhart was just all his work clothes. Mostly worn in the winter. My brothers & wouldn’t touch the stuff.

  • @PastorShayne
    @PastorShayne Год назад +16

    It wasn’t about branding, it was about quality; as a worker, it was warm and didn’t wear out.

  • @kerng7242
    @kerng7242 Год назад +18

    I love the product. That said, I wish that the Flagship store floor staff would engage with visiting customers in a more helpful manner. I couldn't get the sales staff's attention for my pilgrimage visit this past winter. I am still a great fan of the brand, but I was disappointed with my brand at source experience .

  • @503punxoioioi9
    @503punxoioioi9 Год назад +14

    People in the Pacific Northwest never wore this brand. I've been thrifting almost 30 years, not until the internet/recently/Goodwill Bins resellers did it show up. The beanie is just some acrylic garbage, no better than any other hat/beanie, just a stitched on logo. I've had a few I got for free (found on a bridge, found a couple at my old job). If you want something better/nicer/warmer, buy a wool beanie.

    • @zenspeed404
      @zenspeed404 Год назад +2

      Something you've probably overlooked is Carhartt is fairly easy to maintain: throw it in a washing machine and go. The beanies are meh, but the jackets and overalls are something else entirely.

    • @timvandenbrink4461
      @timvandenbrink4461 Месяц назад

      I always purchase the 100% wool Navy watch caps. Just don’t throw them in the dryer, they’ll never fit on your head again.

  • @luisreviews6412
    @luisreviews6412 9 месяцев назад

    They have a good thing going, problem is their stuff is hard to find considering it is up to the retailer on what they decide to offer. For that reason I buy more from Duluth, I can actually go to their store and try stuff on then buy. I am not much for online shopping, I have to try on the clothes and feel the fit & quality. Respect to carhart but I buy Duluth.

  • @AlphaRedd
    @AlphaRedd 8 дней назад

    Ironic how the workwear jacket became casual

  • @linasaniel-ru1lg
    @linasaniel-ru1lg 3 дня назад

    Carhartt street wear work wear ♥️

  • @jensrand6505
    @jensrand6505 Год назад +8

    i ran into a kid on my bicycle and was pushed against a concrete wall for about 4 meters (13 ft.). My carhartt jacket was a little dusty, but cleaned up like new. the build quality, design and feel is just so good.

    • @samjacobson4844
      @samjacobson4844 10 месяцев назад +2

      so the carhartt was ok, but how was little timmy

  • @DesmondShuford-fy2bj
    @DesmondShuford-fy2bj Год назад +5

    Quality clothing definitely 💯

  • @BroAnarchy
    @BroAnarchy Год назад +6

    I have two Carhartt Jackets, the first one the Zipper broke. Apparently, Carhartt has a Repair system in place where they will repair your product for free - if it's Defective, and for the life of the Product (i belive)

  • @laurajohnson7117
    @laurajohnson7117 Год назад +2

    All my dad wears is carhart t shirts 😂

  • @aynurrus
    @aynurrus Год назад +3

    I love carhartt

  • @avi2125
    @avi2125 Год назад

    What is the secret to their durability? What do they do to their material?

  • @jimmyhit1017
    @jimmyhit1017 Год назад

    Great product, depop

  • @KaseoaseoLmioas-g7b
    @KaseoaseoLmioas-g7b 2 месяца назад

    Schinner Square

  • @YouilAushana
    @YouilAushana Год назад

    Its the badass workers who have integrity that is sexy and people just want to have good public perception.

  • @WasBlind_NowISee
    @WasBlind_NowISee Год назад

    Its like Be North Face and or Columbia in 🇰🇷 (s. korea) . Very desirable fashon and brand.

  • @QuizmasterLaw
    @QuizmasterLaw Год назад +9

    This was remarkably uninformative. How they took a potentially interesting and useful topic ("how to achieve brand loyalty and sell more product!") and killed it of all useful ideas escapes me. Despite comparing two successful companies each of which in different ways attained brand loyalty and market share there's basically nothing useful beyond "oh, one allowed product variation for style and marketed beyond its base while the other didn't and didn't." Ok, that took: 3 seconds. You had 6 minutes. :/

  • @Se7enChk
    @Se7enChk 11 месяцев назад +3

    They fired their own workers for NOT taking the jab!

  • @Mayhem__SZN
    @Mayhem__SZN Год назад

    Jacob Gallagher looks like Pete Davidson.

  • @JoaquimMonteiroMartins
    @JoaquimMonteiroMartins Год назад +3

    Good quality but the prices be crazy sometimes! 😁

    • @dianahill5116
      @dianahill5116 Год назад +1

      The words cult and religion are synonymous.

    • @JoaquimMonteiroMartins
      @JoaquimMonteiroMartins Год назад

      @@dianahill5116 sorry? I don't get exactly what you saying l?

    • @superfluous5162
      @superfluous5162 Год назад +2

      @@JoaquimMonteiroMartins farmer + old people prefer that brand as a cult

    • @fron645
      @fron645 10 месяцев назад +3

      I mean Quality cannot have a Shein price.

    • @LuC-k777
      @LuC-k777 6 месяцев назад

      @@fron645 indeed

  • @danjohnston9037
    @danjohnston9037 Год назад +2

    The Homeless Like Them Too
    Warm, Sturdy And Long-Lasting

  • @ChrisPuckett
    @ChrisPuckett Год назад +2

    I’ve been thrift store shopping and in streetwear culture since the late 80s early 90s and I’m not sure if anything the company did actually lead to this other than making great products

    • @zenspeed404
      @zenspeed404 Год назад

      They had a Work In Progress line just for fashion: the stuff isn't as durable as their workwear, it's more expensive, and the logos are bigger. I prefer their workwear.

  • @frankboyer1490
    @frankboyer1490 Год назад +2

    "or might be wearing Carhartt as they trade crypto on the daily"
    lol So cringe

  • @pAv3t0
    @pAv3t0 4 месяца назад

    "How Carhartt Helped Build a Cult Following Around Workwear?" - not answered in 6:35 min video

  • @KiplingMerle-e3q
    @KiplingMerle-e3q 2 месяца назад

    Keeling Tunnel

  • @prestonhalle9818
    @prestonhalle9818 10 месяцев назад +2

    Stolen valor tbh

  • @MatthewDouglass-o8n
    @MatthewDouglass-o8n 2 месяца назад

    Shawna Crossing

  • @StracheyAnnabelle-w8c
    @StracheyAnnabelle-w8c 2 месяца назад

    Beatrice Groves

  • @auro1986
    @auro1986 Год назад

    how? giving wsj money to work on this advertisement

    • @503punxoioioi9
      @503punxoioioi9 Год назад

      Shhh, it's a secret 💯It's "journalism", not advertisement, LOL. Not 👍

  • @chrisfrank4267
    @chrisfrank4267 Год назад +4

    Carhartt like Budweiser has alienated a good portion of its customer base.

    • @503punxoioioi9
      @503punxoioioi9 Год назад

      Brainwashed by a logo.

    • @chrisfrank4267
      @chrisfrank4267 Год назад

      @@503punxoioioi9 Why alienate your major core of consumers?

  • @YOUPSYCHO
    @YOUPSYCHO 10 месяцев назад

    I love dickies pants and carhartt outer wear. Best of both worlds.

  • @CharlesWalton-w6t
    @CharlesWalton-w6t 2 месяца назад

    Alaina Mission

  • @ro6742
    @ro6742 Год назад +1

    Cosplaying the working class. Those of us who actually know what we’re doing have moved on.

  • @SharpMarcus-k9u
    @SharpMarcus-k9u 2 месяца назад

    Assunta Manors

  • @HarteBarry-l8d
    @HarteBarry-l8d 2 месяца назад

    Katharina Groves

  • @503punxoioioi9
    @503punxoioioi9 Год назад +1

    Not going to trust people knowing about stuff unless they have gray hair. Duck canvas is also ugly. One day it'll be out of fashion. Good! Then it'll be back. Bad!

    • @zenspeed404
      @zenspeed404 Год назад +1

      Duck canvas was never made to be fashionable, it was made to be durable.

  • @Heyzavier
    @Heyzavier Год назад

    Kanye west

  • @Rbrke
    @Rbrke Год назад +1

    Sup dagws

  • @scottmcfarlane7524
    @scottmcfarlane7524 Год назад +5

    LOL Dickies is more well know. Drake also wore Northface does that make it fashion. How does Obama make it street wear? Dickies and Carhartt are a 90s look and sorry to break it to but we wore Dickies in the 90s in the streets. Based on your logic New Balance is hotness LOL what a joke.

    • @houseplant1016
      @houseplant1016 Год назад +2

      Go to your local high school and you'll see how populair its become

    • @dianahill5116
      @dianahill5116 Год назад

      The words cult and religion are synonymous.

    • @503punxoioioi9
      @503punxoioioi9 Год назад

      Obama works construction, LOL.

    • @503punxoioioi9
      @503punxoioioi9 Год назад

      @@houseplant1016 Teenagers know nothing. If they did, they would buy stuff they could wear for 100 years.

  • @503punxoioioi9
    @503punxoioioi9 Год назад +1

    How much did Carharrt pay for this advertising? Who is the lamo fashion connoisseur/know-it-all @ 2:02? Ugh.

  • @chasingjason
    @chasingjason Год назад

    I need to fast from RUclips.

  • @chrismv102
    @chrismv102 Год назад +3

    Doing construction, I owned several Carhatt pants and jackets. However I always removed the logo. I prefer not to be a walking advertisement board.

    • @dianahill5116
      @dianahill5116 Год назад +2

      The words cult and religion are synonymous.

    • @coke8077
      @coke8077 Год назад +1

      Yeah true it is kinda like a walking advertisement but the Carhartt logo is one of my favorite logos ever and it has barely changed for the company’s entire existence. Not too flamboyant or flashy but still looks good.

    • @503punxoioioi9
      @503punxoioioi9 Год назад +1

      I don't know who you are and didn't buy anything because of you wearing logo 💯 So don't remove, I don't care. I don't buy Carharrt 💯

  • @hydehouse
    @hydehouse Год назад

    No mention of Shotgun Frankenstein?

  • @oldhollywoodbriar
    @oldhollywoodbriar Год назад +4

    Working men hate Carhartt since they went full woke on the stab mandates. Destroyed their brand.

  • @9_nein_9
    @9_nein_9 Год назад +2

    Don't buy this brand anymore. Dont last long. Seems they are made for fashion not real work

  • @chrisfrank4267
    @chrisfrank4267 Год назад +4

    Carhartt went woke and is no longer the staple of the blue collar

  • @dianahill5116
    @dianahill5116 Год назад

    The words cult and religion are synonymous.

  • @503punxoioioi9
    @503punxoioioi9 Год назад +1

    MADE IN CHINA. BRAND.

  • @Shaaawwwwn
    @Shaaawwwwn Год назад +1

    Stop buying carhartt if you havent touched a tool on a job site a day in your life, prices have gone up and work clothes out of stock because you want to look cool. News flash you don’t look cool now go get me the wire stretcher and 8/16 wrench

    • @Proyoska
      @Proyoska 3 месяца назад

      Weird way to say 1/2 in wrench

    • @Shaaawwwwn
      @Shaaawwwwn 3 месяца назад

      @@Proyoska it was a joke

    • @Proyoska
      @Proyoska 3 месяца назад

      @@Shaaawwwwn you gonna tell me exhaust samples are useless too? Get out of here bozo

  • @JimboBart
    @JimboBart Год назад +2

    It was fashionable before it went pop culture. It's only a matter of time before it goes woke and makes unisex clothing.

    • @503punxoioioi9
      @503punxoioioi9 Год назад +5

      You must live in a small world. Maybe visit a city sometime and open your mind. Who cares who wears what. All people exist, despite what politicians and media say. You can be whatever you want and that is fine. Don't be close-minded.

  • @Tripleblack94
    @Tripleblack94 7 месяцев назад +1

    Carhartt.europe has the street wear