How Nintendo Competes Differently Than Sony and Microsoft | WSJ The Economics Of
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- Опубликовано: 7 июн 2024
- From portable consoles like the Gameboy and Switch to its franchises, including Super Mario Bros and the Legend of Zelda, Nintendo has established itself as a gaming industry giant among competitors and is expanding further into theme parks and movies.
WSJ’s Sarah Needleman and videogames analyst Michael Pachter discuss Nintendo’s business strategy and how they stack up against gaming rivals Microsoft and Sony.
0:00 Nintendo is one of the biggest gaming giants in the world
0:23 How Nintendo turns a large profit on its consoles like the Switch and Gameboy
2:29 Why Nintendo creates most of its own games
4:10 Nintendo’s plans for theme parks and Hollywood films
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#Nintendo #Gaming #WSJ
Nice video but it misses one important thing: quality control. As you get older, you learn something about Nintendo that most people can’t articulate: Nintendo is the Name Brand in gaming. They dont just make appealing games. They make mechanically rich games. Their games have few bugs. And their games are good GAMES. This laser focus on quality makes a Nintendo system a very easy purchase. If you’re in the know, then you know you have to have a Nintendo. Mario may be a kid’s game but that’s secondary to it being an excellent GAME. and when people feel it and play it, they’ll always eventually come back. That’s the hook.
Well said.
well said indeed. i like that term mechanically rich games. every afternoon i have that itch to test my reflexes, and ps5 as much as i love it have nothing to offer but fifa and some souls games, when nintendo makes their core around that reflex examination. most of the games are plug and play, without a 5 minute cutscene.
I like the Kids game remark, because I have seen a lot of people that claimed that those are "Kids games" get addicted to them. because in the end, it does not matter. What matters is that theyre FUN :)
looking at cyberpung 2077
@@singleorigin3194 This is so true, when I think of playing PS5 I think about all the cutscenes and talking I might have to go through to get to exciting gameplay.
As some of the other gamers in the comments are mentioning, it is crucial to understand that hardcore gamers also find Nintendo games appealing because of their incredibly creative gameplay. Other AAA companies try to make their games appealing due to graphics, physics, or a good story, but always on the side of realism. Nintendo goes crazy and doesn't really care about an "adult" storytelling, allowing the gamer to have a direct experience of sheer gameplay.
That maybe true, but sometimes I wish that maybe Nintendo could take some lessons from the triple AAA companies and go into depth with their stories and graphics. At least in a way that is not hidden from the cute little characters in their games. Also make it in a way that is not talked down to or annoyed the player of these games.
@@M567dk I think the AAA game spent too much resource on their AAA aspects…… every company has limited resources, so if they spend too much on graphics (which cost majority part of funding) , they have to cut the rest …… You can see the most AAA game falls into same pattern any no will to change it at all ……..
@@M567dk If you want b tier hollywood bock blusters just watch a movie.
@@M567dk I absolutely agree. Just explaining to someone who may find it strange why a “hardcore” gamer may still be interested in playing the newest Mario or Zelda games
@@M567dk They don't have to "take lessons", because what you are describing would literally be a bad idea for them. Their games are produced with a much more modest budget. They don't want to have budgets in the hundreds of millions.
What separates Nintendo is their ability to make characters appeal to majority of the world
They haven't made a new IP in over 10 years. Nintendo is stuck in the 2000s
@@rurutuM they dont need to
@@erikkulovesfauna Splatoon 1 was made in 2015. Arms were made in 2017. There has been new ips here and there. It won't be as popular as Mario or Zelda. Some of the new ips don't sell well. Metroid is making a come back. You will see a Kirby game. You might see old ips coming back that is doing well on the switch. You will see some. Switch is getting old, so they might think about the idea of new hardware soon. That usually comes with games.
@@rurutuM FYI, Nintendo has had at least 1 new IP every year since 1983
@@NiiSan1718 except 2022
Let me say it once again: Nintendo doesnt want to best hardwere and so on. That would just not make sense with their games. Nintendo wants good games, that appeal to everyone. And they have done that quite well.
True, they definitely do not need the best hardware but it gets really annoying seeing their games run at 30fps
Right! Mario Kart 8 has been out for almost a decade and it’s still being sold like hot cakes
@@ultimatebreak827 You could say the Same for PS4 and Xbox One. That generation was pushing high def graphics over performance, which was annoying. Nintendo will eventually release their new gen console at some point. And not all their games are 60fps. Switch is 6 years old. Its obvious dated. It was just really impressive for its time because no other console was capable of doing something like it.
They do have the best hardware in terms of durability, at least last time I checked.
@@krunkle5136 Nintendo Switch moment
Their games are just super fun to play in a group setting.
Bingo
The high quality of the vast majority of Nintendo's first party titles helps set them apart. They command an air of respect that other companies lack. For example, when a new Legend of Zelda title comes out, it practically goes without saying that the game will be 1) be a massive financial success and 2) be near universally acclaimed by critics and fans alike. Nintendo has EARNED the trust of consumers in this regard.
I don’t think it has anything to do with gameplay, God of war, Elden ring, horizon zero Dawn all have innovative game play. Nintendo fans after a certain time have become irrationally loyal in their consumer habits. It’s similar to Disney. After certain point the brand equity is valued higher than the innovation of the product itself. Despite the bugs, Pokémon Violet and Scarlet still sold records amounts and on Amazon and other retailers have nearly a 5 star rating. It’s rabid fandom, but that’s fine
@@SteadyAscension no Nintendo games are literally way more creative
@@SteadyAscension Violet and Scarlet were developed not by Nintendo, but GameFreak.
But they're right Nintendo has always created generation-defining innovative games, while maintaining their brand. You can't have brand loyalty without delivering good products.
Odyssey was by far and way the best platformer of the past decade, BOTW was not only game of the year when it came out but quite possibly the best game of its generation.
@@SteadyAscension how did you put horizon and innovative in the same sentence ??
@Ian John god of war doesn't have innovative gameplay.
Something not mentioned here is that Nintendo games are major standouts because of their gameplay. Sure you can have amazing ray tracing graphics, in depth stories, multidimensional characters, but most games on Xbox and ps5 have pretty standard gameplay.
For example, Mario odyssey is easy to pick up and finish the story. But the real game is finding and getting the moons. Many of which require immense skills. I don’t need to remember crazy amount of button controls, where the story is where I left off. Just simple gameplay that gets challenging.
Very true. I honestly think with enough time, Xenoblade Chronicles will overtake Final Fantasy in terms of sales. The bang for the buck you get is insane. Other companies would repackage each as 3 separate games. It's their best new IPs in the past 15ish years imo.
It's also a richly *varied* lineup of IPs. Mario is wildly different from Zelda which is different from Fire Emblem which is different from Metroid. My Switch library is a lot more diverse than my Playstation library.
Zelda is the type of game where after going through one dungeon, *you become addicted.*
The dungeons are literally a series of problem-solving escape rooms.
This is so true, not many other companies can make the gameplay as nuanced yet natural feeling as Nintendo. Playing Mario Odyssey and Breath of the Wild you can really feel the polish in every step you take. Other games might have more realistic animations but it feels like youre not as in control of the character
Also, you can tell these people are just reporting the business side, and don't play games all that much. (I mean look at that Tetris gameplay lol)
skill issue
There are video game companies, and then there’s Nintendo. Usually Nintendo does the most innovative things, everyone watches, and then follows suit.
Indeed!
They incorrectly get credit for creating things that were created by other companies.
Innovation except being far behind competitors in online digital store, online multiplayer, streaming to your phone or computer, wireless Bluetooth, 3G, OLED, Twitch/RUclips, Discord voice chat, Blu-ray, cloud saving, HD content, ray tracing, powerful raw specs, and so on. Sure Nintendo is innovative, but let's not pretend it _always_ pushed new ideas and that other gaming companies didn't.
Nintendo can be frustratingly slow to adopt certain industry standards like HD, or a fully functioning online multiplayer. Heck how long have we been without online multiplayer on Nintendo, only to deal with friend codes and pre baked Nintendo chosen messages instead of a real messaging system?
@@poppinc8145 Sources?
@@skycloud4802nintendo is going to do what they want to do... you get all that stuff from playstation xbox and pc
what's amazing about Nintendo is that they can keep making top quality games without the most cutting edge hardware
legend has it that they still develop their games in assembly
This is better analysis than CNBC's some financial analyst's view of why Nintendo is on the rise. It's the characters and their games that attracts many people, not the graphics or high end consoles. CNBC just had it all wrong about Nintendo.
It's cheap, has a larger cultural identity and is family friendly.
CNBC looks at everything though their blinkered US-only lens. foreign multinationals like Nintendo can't be assessed with that US-focused criteria
@@0miy0 In an era that sees year after year of games trying too hard to become more like Hollywood movies, Nintendo just made a movie more like a game. I can't remember the last game I played where the story was what made it a good GAME. Nintendo gets that the best stories in games are ones that we want to tell our friends about later, not necessarily the ones that were storyboarded. It was often noted that Shigeru Miyamoto hates stories and loves "scenarios" or "conflicts." His influence at Nintendo is why we have so much more control over what happens in Nintendo games, relative to the more linear story-encumbered Western games. If you and your friends all played a story game, you likely had very similar, curated experiences that matched the creators' expectations. When you and your friends play a Nintendo game, you're all telling stories of what happened to you and how you overcame unique problems due to your choices. The emergent story is really special.
@armuk US as in united states? Because wall street is apparently not US. Played yourself there.
@@WarningStrangerDanger I see the beauty in both. But gaming wouldn't be where it is without a keen sense of narrative. We'd still be stuck in the Atari phase.
I remember telling someone: "There are only two consoles and Nintendo." My point being that only two console companies are ACTUALLY competing against each other; Nintendo stands alone. It just occupies so much history with people; everyone has time for Nintendo.
Nintendo set itself apart with the Wii release. They decided to go their own way and it was a smart move, because there are a lot of people that have ab xbox or a ps AND a Switch
@@andrealorenzini5099 It was a genius move. They now don't directly compete with Sony and MS, their hardware is very different and so are their games. There's no reason not to get a Switch even if you already own a PS5 or an Xbox.
They really are the most innovative gaming company out there. You see the same regurgitated shooters/walking simulators everywhere, they really have a wide variety of franchises and gameplay styles.
Yeah man they're innovative asf making the same Pokemon, Mario, Zelda for the 500th time.
@sethmontanna they don't make Pokemon, first off. Secondly, Mario and Zelda, despite having multiple entries, all play differently, they bring in new mechanics, so you're not playing the same game over, and over again. And you're conveniently excluding all their other properties, like Xenoblade, Splatoon, Arms, Animal Crossing, Fire Emblem, Kirby, Mario Kart, Pikmin, etc. Hit me up when you have any other developer pumping out games that sell 50M, 40M, 30M, 20M on a single platform. I'll wait.
@@DeepStone-6 they dont make pokemon tho... Thats gamefreak. And you cant try and tell me Zelda BOTW is thesame as Skyward Sword, Majora's Mask etc or that Mario Odyssey is the same as Mario Galaxy, Mario Sunshine etc. They actually make each game very different and distinct from one another, but if you showed me a pic of any COD game, i wouldnt be able to tell you which game the pics from
@@DeepStone-6 what sets them apart is they legitimately hate their customers and fans
It's definition of a toxic relationship. All they do is take and Give you the crumbs of what you are barley owed.
Just like for example zelda and god of war both look same as their former game but zelda added another mechanic while god of war remains the same. There is no wrong and no right just difference in philosophy both of them succeed in sales anyway.
Mario will always be my favorite game series no matter how old I get. It’s literally a part of me at this part
I’m 5 when I first got my hands on a gameboy sp, I’m now 27 with a collection of huge mario stuff
Grew up playing Mario, Kirby, and Wii Sports Resort. 3 of my favorite games of all time!!!!
The #1 reason: they started as a gaming company and is dedicated to gaming.
From card games, to toys and then video games.
@@wchan39 And now Movies :)
I bought nintendo one year ago. I play it a lot because I never forget to bring it with me wherever I go and I am very satisfied with nintendo. Also, What makes nintendo more appealing to me is their exclusive games such as mario, zelda, and pokemon. So, even though some people start to talk about steam deck recently, I still think nintendo is still a better choice.
I think Nintendo's weakness is showing. In the past casuals preferred the accessibility of Nintendo, but Steam Deck like GPUs are just as accessable to casuals, and now Nintendo plans to go three generations without a new console. A very risky decision.
Especially since the Steam Deck can play Switch games better than the Switch can.
@@TheMahayanist You've got to remember that causal players don't care about hardware or graphics. They play for the games themselves. I know tons of people who are always willing to play the new mario, zelda, etc, but I don't think they'd throw those games out to get a steam deck and play assassins creed just because of the frame rate and graphics.
@@TheMahayanist A casual would never spend that much money on the Steamdeck, which would then require them to spend a lot of time setting it up and understanding how it works. But they can easily afford the Switch, and the console is extremely easy and intuitive. The SteamDeck can't compete with the Switch because they focus on different crowd altogether.
The 90's generation will never forget Gameboy. (Even those who could not afford to buy one and just borrow from friends).
Still got mine. And it still works a charm. Face buttons held it's elasticity and d-pad works like a charm. Unfortunately the screen is fading but it is over thirty years old. I can forgive that.
@@skycloud4802
Hello my friend
Nowadays you can restore old consoles following tutorials on RUclips
@@skycloud4802 I remember the photo of a gameboy that belonged to a US soldier in the war in Iraq, he survived a bombing, the plastic shell was deformed by the heat, but the gameboy was perfectly functional
Having successful handhelds helped Nintendo survive multiple generations where they failed to keep up with the competition, at least sales wise (aside from the first Wii). I am a Nintendo hand held geek, I own every single handheld (main iterations) they have released, personal favourites being GBA micro and SP.
Especially during the early-mid 2010s. The 3DS/2DS series handhelds definitely carried them during that era. @@absjabs84
We survived a Nintendo video without ever mentioning Pokemon. Interesting.
Pokemon is often overlooked as a Nintendo asset. No idea why.
I know right? 4 of the games in the top 10 best sellers have Pokemon in it!
The 2d games were better, the switch to 3d has been nothing but grim imo
@@nathanielziering Probably because of the popularity of GameFreak. People kind of assume it’s a GameFreak franchise and not a Nintendo franchise, even though GameFreak and Nintendo are like Disney and Pixar.
How'd Pokemon's quality have been like as Nintendo's 1st Party franchise? Had GameFreak founders worked at Nintendo of Kyoto since the mid-1980s. And if Pokemon was the GameBoy's launch title in 1989 worldwide?
The ''for everyone'' when we talk about Nintendo, it's very true but also extremely hard and complicated to achieve, and this is why only Nintendo can really do that
They can make games and consoles that can be enjoyed by a 4 year old all the way up to someone who's 100 year old, and from a super casual gamer all the way up to the most hardcore gamer
If you like gaming you like Nintendo, is as simple as that
I like gaming and I don't like 90% of Nintendo games
@@hwstar9416 is there a particular reason why?
@@strange2638 that's a per game thing
@@strange2638 Well, many of Nintendo's titles are too kid friendly. That's one reason you might dislike Nintendo.
I think showing off the “for everyone” branding is a big struggle, yeah. Splatoon, for example, is seen by most as just a “kid’s game” and don’t take it seriously, but I can tell you, there is DEFINITELY a competitive scene.
Nintendo was asked why their games are rarely ever on sale or at a good discount, and their respond was "Our game replayability value is a LONG compared to others". I hate that Nintendo rarely has deals on their games but they are true that the replay value on their games is VERY LONG.
eh. I wouldn't replay a game like Mario Odyssey. I find some other non-nintendo games have better replayability and are often on sale (Hades, Hollow Knight, etc.). The reason Nintendo gets away with charging extra is because their games are exclusive to Nintendo hardware and sells well, it has nothing to do with the game itself.
@@hwstar9416 I think they meant their games like Mario Party/ Mario kart. You can always sit and enjoy a game with a friend or girlfriend.
@@RicePho that type of game is not really exclusive to Nintendo. There's lots of games like that
@@hwstar9416 they are PALE imitations, even playstation fanboys acknowledge that crash team racing is an uninspired game compared to mario kart, the track design doesn't have that sparkle(and the sales speak for themselves they didn't buy it either (they probably bought it secretly mario kart that sold 50 million copies more😂), playstation all star battle is even worse, smashbros has a roster of historical and iconic characters, playstation all star battle has a roster of characters that no one knows and the gameplay is bad, the reasons why Nintendo games sell over time and are replayable are the extreme quality of the gameplay, that they are games for EVERYONE and the charisma of the characters, nothing of what you wrote
@Kabullo76 Spoken like a true nintendo fanboy.
"Nintendo doesn't make M rated games"
*Bayonetta left the chat*
"You won't see... foul language."
_glances at Ghondor_
The whole "Nintendo is for kids" trope is so played out lol. It's an argument from like more than a decade ago, but these journalist are all older and/or can't be bothered to do more than surface level research.
@@Existential_Tempest lol, there very own Xenoblade games have their characters cussing. Fire Emblem as well. Take it back further, Eternal Darkness. Further than that, Conker Bad Fur Day, Perfect Dark, and Goldeneye :D Plus, they allowed the arcade game NARC on the NES :D
@@Existential_Tempest lol , feel sad for her mother 😂
They will fund and publish M rated games but Nintendo themselves don't make M rated games.
The funniest thing is that there are a couple of things this video doesn't mention - firstly, while Nintendo _primarily_ focuses on more family-friendly fare, they have been known to publish more mature games - they were publishing Rare's more mature games like Goldeneye and Perfect Dark back in the day, as well as publishing Bayonetta 2 and 3, which are, well, far from family-friendly. Also, Metroid, to a somewhat lesser extent. Secondly, they have a habit of sneaking in scary and dark content into their games on occasion, such as, well, basically half of The Legend of Zelda: Majora's Mask, Splatoon's entire setting being the distant aftermath of a nuclear apocalypse that drove humanity to extinction (no, seriously, the games aren't even _subtle_ about it) and even Rosalina's backstory from Super Mario Galaxy explicitly revolves around the death of her mother and her coming to terms with it.
That is part of the folklore, but the children will not know about that dark part. They see a funny game and will play it without thinking or knowing about that folkore which was created to appeal to the more mature audience.
@@mikatu I don't think I was able to ignore the zombies in the crypt that paralyzed me with a scream so they could slowly limp toward me before leaping and frantically chewing on my head. This was a game I played at 7 years old and was just released again in a Nintendo 3DS remake. Kids and adults alike found the horror parts of Zelda to be real tests of courage.
The Nintendo games aimed at older gamers have never been as successful as those aimed at younger ones. That's why people think Nintendo only does kid stuff.
@@dullblade7320 "Never been as successful" is patently false, even a little googling shows that Goldeneye was the third best selling game in the N64's entire library, and Perfect Dark was very successful too, even in comparison to a lot of Nintendo's other games. They make a lot more family-friendly fare, but Nintendo has published some incredibly successful mature games.
@@dullblade7320 I'm not too sure about that.
While other game techs sell hardware, Nintendo sells culture and characters that many grew up to ❤
Mario is now more popular than Micky Mouse. Never thought this day would come.
Even Pikachu is apparently, and that's saying something.
It's been that way for well over a decade. At this point he's more popular than Mickey Mouse and Bugs Bunny combined
Mickey Mouse ? What is that ?
Goodbye Disney hehe make way for Mario and Nintendo and in future Samus
No matter how old I get, Mario and all of Nintendo will always have a special place in my heart. If I ever get to my dad's age, I know that hearing Mario's voice will instantly make me feel young again.
REally good strategy by Nintendo. Its their exclusive games that kinda force people to purchase their outdated hardware. They can only pull this off if they have a good IP, and Nintnedo has a huge list of amazing IPs .
Exactly. They are very well made, but they don't need the best technology to operate. Mario Kart doesn't need some super fast processor, it is a bare bones but amazing game. Same with Mario, Kirby etc.
gameplay over visual.
Just like with dating, it’s not all about looks
Frames per second.
In the 90’s, Game Boy was co-existing alongside 16-bit and 32-bit consoles, proving that game play reigns over technological prowess. So if the Game Boy can be successful, then of course the Nintendo Switch, with its gorgeous portable HD graphics will succeed as well.
They actually try to innovate the gaming industry with new gimmicks, while Sony and Microsoft stick with the traditional and safe "upgrade the specs for more powerful graphics" strategy.
Yeah not really, the PS5 has incredible haptic triggers, and just released a VR headset
@@rangokfunkazuul8344 the triggers and a vr headset 🤓 they make tweaks to their controllers every gen and vr is not an innovation. It’s been around commercially for 10+ years at this point. Nintendo changes the way you play games every generation. Sometimes it’s not the best (Wii u) but sometimes it’s phenomenal (Wii & switch)
As an adult who has followed this industry since childhood, it is hilarious to me when I hear a gaming company get talked about through the perspective of a non-gaming journalist. There is so much more rich history in their decision making that has made them such a mainstream powerhouse.
No doubt that Nintendo is the absolute BEST in the whole videogames industry
yes of course let's ignore the anti-consumer behaviors
@@hwstar9416 Good point cuz at this point I'm betting a bunch of people or absolutely sick of the same hate story over and over again, Like I get it we get they are anti-consumer, But they *don't* actually murder fans in reality, It's just a bunch of clickbait stories that are not even realistic 24/7, A bunch of people nowadays are absolutely sick of the hate story and want to move on.
@@M64bros how's that boot tasting?
@@hwstar9416 how much is the toxic smash community paying you?
@@M64bros not even talking about Smash but that's also a good point. They're a scummy company. Judging from your profile picture it seems you made bootlicking Nintendo your entire personality.
Switch OLED is too beautiful. The fact that you can bring your console on the go, and dock it on the big screen is just amazing. I have my PS4 but I work most of the time, so I appreciate how Switch is able to adjust to people like me. Zelda Breath of The Wild is just breathtaking, and most of the games are really, really good. I am hoping for Nintendo's continued success and in bringing more good games in the future.
Nintendo has memorable and iconic IP franchises/characters that easily appeals to even casual gamers: Mario, Pikachu, Kirby, etc.
Not Pikachu but Pokemon. It is one of the most valuable franchising of the world, not just videogame.
And also Donkey Kong, Animal Crossing, Fire Emblem, Splatoon, Zelda and Metroid.
You missed possibly the biggest reason why Nintendo games and franchises are so successful - gameplay. In an industry driving towards cutting edge graphics but superficial and shallow gameplay, Nintendo goes against the grain by focusing on compelling gameplay first. Every single one of its franchises is built from the ground up as a gameplay concept executed incredibly and also changed up with each title. It's not about cinematics, story and realistic animation. That's not what makes games compelling, and Nintendo knows this better than anyone.
I highly disagree with you. As a gamedev I think games are an experience you cannot divide each of its component and judge it separately of the other. A game is the gameplay and the music and the graphics all working together to create and experience.
@@hwstar9416 lol @ as a gamedev 😂
I agree! Nintendo has always been firmly in the ludology side in the narrativist vs ludologist side in gaming. Nintendo was never about huge cutscenes conveying the story. The gameplay itself carry the story and is at the centre of the game. I can’t stand so called triple A games with lame repetitive gameplay and huge expensive cutscenes. Compared to actual great movies any game is a bad joke anyway.
@@hwstar9416 I said gameplay FIRST. Not as the only thing. The music and graphics are stunning in Nintendo first party games. They just don’t overextend themselves to the detriment of gameplay like most AAA games
@@Jayy997 you're misunderstanding a lot of things about games. There is no "gameplay" part of a game that you can extract and the game would be just as fun. That's not how games work. It's much more complicated if you're a game dev like myself
I love Nintendo’s fresh approach to their hardware even though they are underpowered. The Wii U despite selling abysmally had a really interesting hardware and was a progenitor for Switch. In the days where Sony and Microsoft expect us to give 500$ for a lockdown and restricted PC, Nintendo actually innovates on hardware and controllers as well.
Have you ever seen a 3DS in person?
It had a 600x600x400 screen, but had glasses-free 3D that doubled the horizontal resolution due to each eye seeing different pixels. It created the illusion of depth like the screen was a window into a diorama. This effect was phenomenal to everyone who had good eyesight, but for those with lazy eyes, poor eyesight, or weak eye muscles and difficulty focusing, it was very tiring. It was actually used by many pediatric optometrists and ophthalmologists to help diagnose vision problems. They managed to do something that felt far beyond 2020 technology in 2010, and they did it with the novel use of mature technology. Today, if I want to see or play games with a 3D screen, there is no other option!
Ah yes, nothing says innovation from wii u to switch better than joycon drift and all the lawsuits nintendo dodges over them.
@@WarningStrangerDanger I still have my first 3DS and the New 3DS and man, you're not lying. Recently I booted it up to play a bit in Tomodachi Life and Yo-Kai Watch and man, the 3D effect is seriously great. It's hard to believe that they came up with this technology so many years ago, and it still looks great!
@@okapi7559 I've showed it to people and they still can't believe it is real.
As big of a Sega fanboy as I was from 1989 to 2001, I have to admit that my first love was Nintendo (no, I don't count Atari because as soon as I finally got one, the NES was released and we all moved on from there). I do love PlayStation too but it doesn't have as big of a nostalgia hit as Nintendo does... just seeing that logo... ahhh.
Exclusives that’ll never drop below their launch price
Buy it used
I like that they don't drop below their launch price. It makes me feel pretty good that I purchase something that holds its value for a long time.
@@JosedeJezeus Buying it used won’t save much. If somebody buys a Nintendo game if they sell it they’re never gonna sell it for that cheap, especially comparatively.
If it costs $60 day one, five years later you can try and find it used & it’ll be $50
@@Ben-eh1qt Is it necessarily holding its value?
It’s not like Mario Kart 8 hasn’t sold 50 million copies. It’d be different if 10,000 copies were sold and people jacked the prices up on third party sites.
Are you mad???
Nintendo has basically set the industry standard when it comes to creating hardware and designing their games. Each game is basically polished until each one is perfect in their own way. When they make a game like Mario odyssey or Metroid prime, it feel’s so measured, so perfectly crafted that it’s trying to teach you about the game and story while also reminding you with every button press that they are truly the best at what they do and everyone tries to be like them.
What separates them is they do their own thing, not in competition with others but itself.
blue ocean strategy in a nutshell. Mr. Iwata used that method when he became CEO
The thing is, it’s also a strategy to appeal to kids because these lovable characters that we love as children, we still continue to love today as adults. I grew up with these characters, and today I still love them dearly. Nintendo plays with our hearts and nostalgia. The other important thing is the games have to play well, and they very much do. That’s what keeps us playing.
Kids nowadays play for the most part free to play games on mobile, because their parents don't want to spend 300 dollars on a console and for a kid there's no much difference between fortnite or super mario.
Nintendo is successful because they’re highly protective of their IPs and they have diversity. They have a wide appeal to everyone from younger kids who like Kirby and Pokémon to teens and adults who are into Metroid or Zelda. While other companies are focusing on cinematic experiences and battle Royal games, Nintendo has a diverse library of game to play from racing to sports, and beyond. It’s why I’ve been an OG Nintendo fan since the late 80’s!
100% this. The diversity of Nintendo games is actually insane. From Smash, Mario Kart, The Platforming Mario games, Open World Zelda, Top down Zelda, Pokemon, Splatoon, Fire Emblem. There's just so many options for Switch owners and thats why its quickly becoming one of the best selling consoles of all time
It was the 3rd generation of video games (read: Famicom/NES) that really defined and elevated video games. And Shigeru Miyamoto to me is like the Stan Lee figure of video games as a medium. I'll always love Nintendo as much as I love Disney. They both gave me fantastic childhood.
4th, the NES was the 4th generation, as there is a generation from 1982 to 1986 that gets lumped in with the prior. True video game players know there's more generations than Wikipedia says, but keep getting knocked down by admins for fixing it.
Personally I like nintendo, I think there consoles are alright. I have the steam deck but I like playing on the switch more, no fan noise and a better battery life.
I wanted to get a Switch, but couldn't justify the current price tag for such an old hardware and games were too expensive. I got a Steam Deck in their one year anniversary sale instead, and am absolutely loving it so far. I've even saved a lot of money playing my current pc games instead of buying inferior Nintendo third party ports.
However that having said, I think I might eventually pick up a Nintendo Switch once the Nintendo successor is finally out. Then the Switch would be finally cheap and affordable for the price/graphics. The second hand market would be better.
@@skycloud4802 honestly I’m just waiting for a switch 2, then I’ll sell my steam deck.
@@oo--7714 I'm waiting for Steam Deck 2, that way I can emulate switch games at a lower power consumption (save battery life) and still enjoy better performance than the switch while on the go. Although I know I sacrifice online functionality (which I never purchase with my consoles to begin with).
I currently play switch games on my PC for 4K resolution and 60fps (sometimes even 120fps, like in Metroid Dread). I buy the games to support the developers though! And emulation is never just a plug and play experience (another trade-off, but im a PC tinkering kind of person anyway).
To each his/her own!
@@saxoman1 hopefully the deck 2 has a better ui, a bit more plug and play, and quiter fan. Even when I turn the power down to 9 watts the fan still rattles hard in games like forza and even smaller indie games.
Personally I don't like emulation as it's not really power efficient or optimized, emulating switch games doesn't give you a decent battery life and you are sacrificing a bit in terms of controls. Performance is hit or miss personally, I tried to emulate citra games on my phone (samsung galaxy s20 fe) but I was only getting around 40fps on super smash bros and the controls bleh weren't good. Not to mention how much you have to go through to get the games on the system. Honestly I'd just prefer to buy the console if I'm really that desperate to play mario games.
The biggest one though is graphical glitches in games. Lots of games distort the audio when playing at lower than 60fps on the emulation. I personally wouldn't buy a deck to play switch games when half of them have graphical issues, like nintendo switch sports and that one zela top down 3d game with the bugged invisible chain chomps when emulating.
This channel is freaking amazing with these pieces they put out.
no matter what your picks ps5, xbox, or pc, you always need to have nintendo console beside it
“Nintendo makes family friendly games.” Ah yes, I too enjoy the family friendly games like Astral Chain and Bayonetta.
Watches Leon get head sawn off by a chainsaw in Resident Evil 4.
@@skycloud4802 that’s Capcom, not Nintendo.
@@TheSaskOtaku RE4 was originally an exclusive for the GameCube.
Ah yes, playing Kirby battling eldritch god-level final bosses..yes very family friendly 😅
@@Pablos558 still Capcom
Nintendo is in a very special place right now. Hopefully they succeed in expanding their game development studios and growing internally new ones.
The difference between nintendo and the others is...nintendo games are actually fun...
Nintendo games are easily multiplayer!
an entire video about a game company, with zero talk about actual game design...
other companies make family friendly games (ubisoft's rabbids for example) other companies make many exclusive games (sony's many first party studios) and other companies have tried using older technologies to release concurrent devices (think tiger electronics)
what sets nintendo apart is that they do all those things AND have an extremely strong culture of design led games, it isnt that every nintendo game is perfectly good and fun, but it's that every nintendo game starts from an idea of something fun to do and strives as much as the team can to reach that goal instead of games meant to shock with their content, awe with graphics and so on.
by virtue of being games that are crafted to PLAY WELL first, they also cross cultural boundaries extremely well.
Nintendo’s games not only cross cultural boundaries, but age and gender boundaries as well. While their competitors develop systems and games that primarily appeal to testosterone-fueled guys, Nintendo seeks to develop products that appeal to all ages and genders.
Well said! Although a good argument could be made for PS2 era Sony also being untouchable, but overall, Nintendo wins imo (although I love my PS5 and Sony in general as well).
Nintendo is like the Pixar of Video Games (with Disney caliber characters and mascots).
@@saxoman1 Well Switch is on track to defeat cheap DVD player which btw they charged an arm and a leg of licensing fees to others for. And people still wonder how they sold so many compared to Xbox or GameCube?
The upside on Nintendo is phenomenal. A 5 year time line you will 3X your principal investment. The US ADR listed as NTDOY trading for $10. They should be valued higher than Disney who barely can fart out a profit but heavily invested by the institutional players.
For the love of all that’s holy, keep those institutions away from Nintendo and other companies who are still innovative!
Still the best series from WSJ
Fantastique! Bravo.
Ça, ce n'est pas en France que l'on verrait un reportage aussi PARFAIT.
Fan de Nintendo (Since the Vectrex died), i thank you.
A huge reason is the fact they have access & control over the greatest library of exclusive franchises of any gaming company ever. Like in terms of 'iconic' Microsoft & Sony have nothing remotley close to the holy trinity of gaming imo, Pokemon/Zelda/Mario, all of which are under Nintendo.
Michaels comment on cheaper to product and 5 years behind makes little sense honesty, the Nintendo switch was quite powerful for a portable console in 2016, there were no phones at the time that had the same performance of the switch at the same price point at the time. The cost of the chip has decreased over time though.
Thats the same guy that predicted with almost certainty that the Switch would flop. In fact, im struggling to think a of prediction made by him that wasnt wrong.
There's more to hardware than just the processor/SoC alone.
@@TheAlibabatree That's very true. He wouldn't have a clue on the game industry if it was catapulted on a trebuchet at him. That said, he's not wrong on that 1 point. Though, even broken clocks are right twice a day.
Did you forget the PSP (2005) and PS Vita (2011) were a thing? Why are you comparing the Switch to cellphones? The Switch wasn't radically better technologically than the PS Vita. The PSV had far more capable Bluetooth which could connect several devices. Nintendo just marketed their device better whereas Sony screwed up with the PSV.
@@poppinc8145 It’s not just marketing. Nintendo optimizes for better unit economics *and* lower sale price. While the PSP and PSV launched at $250 and the Switch launched at $300, the Switch was positioned as competition to the PS4 and Xbox 360. It straddled both markets, and so had a richer value proposition to parents who were looking to maximize return on investment. Nintendo has done this since the 80s; what’s shocking is that the other companies haven’t tried to replicate its successful strategy more.
Nintendo is the Apple of game consoles.
What sets them apart is suing 8 year old children named Mario for $8 billion
Got my first switch during the pandemic. Love playing their first party titles and being able to casually pick up and set down my handheld and play whenever/wherever.
Omg. I had that same purple GameBoy. Love those times 😢
Gameboy still my favorite. Pokemon red, blue, and yellow. ❤️
Still very good Pokémon games (and don't hold your hand so much like more recent entries). I recently played Burgertime and Mario Land 2 again. The Gameboy is still very good.
Beautiful content!!
I wish I can say Nintendo is my favorite console but it’s not anymore Phil Spencer is right everything he says Microsoft doesn’t make prophet from hardware it’s the subscription that ultimate game pass I’m stuck to it forever everyday a new game is added to game pass that’s $70 real $70 games not old digital games that cost $70 everyday like NBA 2K21 still priced at $70 that’s what PlayStation does adds old games to plus extra that are priced at $70 digital but not really that price it retail stores Nintendo to improve themselves is to add Nintendo Switch to online service not trash NES Super Nintendo old consoles they fear nobody’s going to buy their Switch games if they add them to Nintendo online they add the other ones cause they don’t have them for sale on the Switch your mostly renting the games not owning them
lol xbox is trash
What’s wrong boy did your parents tell you that you can’t have the Xbox series x cause your not old enough you can only have Nintendo
His mommy told him stay away from PlayStation and Xbox or she will put him in jail 😂
@@Kabullo76 stop crying you don’t have an Xbox maybe if you behave your parent will buy you one Nintendo is who got no games who doesn’t have the power to run all games can cyberpunk run on Nintendo Switch I don’t think so
@@Kabullo76 are you talking about yourself who has so many trash games that you no longer play on
I think I like Nintendo because the games are different for what I’m used to on Xbox and PlayStation
you'll find similar games on those consoles for the most part. There's a few genres where Nintendo has the lead and those are Kart Racers and 3D platformers, other than that their games aren't that interesting.
@@hwstar9416 for you at least because if they weren't genuinely interesting then they wouldn't sell as well as they tend to do the legend of zelda has raised more than 3.4 billion dollars in the time it has been active, pokemon another monster
With enormous popularity I say the numbers are there that demonstrate the Nintendo IPs are Interesting enough to generate attraction to those IPs. In short, Nintendo games are interesting that you don't like them and you don't find them Interesting is another matter, they simply aren't for you and that's fine
@@bjremix456 are we really gonna say that pokemon is interesting?
@@hwstar9416 well like i said the number are there and denying it is not seeing reality and tbh personally I don't like pokemon and I don't find it particularly interesting but that's personally, but millions of other people do, it's all subjective and a matter of taste you and I don't We find others interesting if they do and that interest they have generates the success of the IP, as I said it is a matter of taste, some find it interesting, others do not
@@bjremix456 you seem to think that bigger number = better game
This is very wrong.
1:24 yeah that's the actual reason ! Early in the party to be "different not too different"
FYI, the Guy, the main character on the Legend of Zelda poster, He's NOT ZELDA. His name's LINK, and trying to save the princess, ZELDA.
Mario 64 was the BIG Wow factor for me. Sure 3d games have been done before but there was something very magical about walking into the castle and the mirrors!
Pretty easy. Nintendo is the disney of video games. And they release conservative but innovative hardware.
Another interesting aspect of Nintendo's organisational culture is that they're still a very Japanese company. They stick to their guns, they keep their traditions alive. I have never seen them trying to "westernize" their business. And unlike their competitors, they will never allow anyone to impose political agendas on their games (and I think that's why Chris Pratt was chosen to play Mario).
Nintendo doesn't censor japan Or Japanese developers ever since "SONY" moved to California their censorship out of control and more woke design in thier games, Nintendo is now a platform for all types of Games and they actually make great first party titles.
OMG it's Michael Pachter. Haven't seem him in years.
I wish more creative and innovative game companies had the financial success of Nintendo
Wait. You're implying there are companies that are more innovative and creative than Nintendo, which it is probably false. Very false.
@@stripedrajang3571 SEGA used to innovate much like Nintendo does. Just look at their wacky arcade games from the 80s and 90s.
I like Mario, I am heavily excited for his film.
Nintendo is the true King of video games! Don't @ me!
I'm with you! 👍🏻
@@M64bros OK!
The switch is what the Wii U wanted to be.
Nintendo is focus on kids and families, the others appeal to everyone.
The ip’s are very strong similar to Disney.
But they have their more mature IP's too, like Zelda and Metroid.
And above all, their games tend to be technical masterpieces (especially considering the hardware) and mechanically FUN to play!
Art direction second to none also helps!
Nintendo has actually stepped back from their narrowed focus on kids/families with the Switch. They have matured rated and themed games like Doom Eternal, Witcher 3 and Mortal Kombat 11 and are actually the least restrictive of the big three when it comes to censorship so much so that Nintendo and Sony have switched sides in that regard when that wasn't the case not even ten years ago.
I can answer this in one word. Uniqueness. Nintendo is unique. They rarely copy anyone. They think outside the box. They are not afraid to bring something new to the table. They are just different and they only hire people who share their philosophy which is why they have been able to stay in the game for so long. They preserve their own Nintendo DNA through the years.
Nintendo is just fun. Awesome games, nostalgic memories with family and friends, character's & much more. I still enjoy the Super Mario Bros Movie from '93 (it's a fun popcorn flick), though I'm looking forward to the new one this next Wednesday (I got a day #1 ticket 🤟). The Switch is actually one of my favorite systems next to Sega Genesis, PS4, PS1, N64 and NES.
My favorite consoles are PS2, Wii, Nintendo DS, and Switch. I enjoy gaming on my Windows PC too.
I am confused - When Game Boy is mentioned, a Game Boy Colour is displayed? GBC is definitely something in 90s.
They are obviously not fans, but instead only did research on the business.
It's still part of the Game Boy family of systems. The Game Boy Color is like the PS4 Pro. It's the Gameboy Advance that is It's own thing and has its own family of systems being the SP and Micro.
I got my Switch in 2018. Don’t regret it one bit!
Greatest company of all time
Innovation is what makes Nintendo unique & their exclusives.
Other companies make games, Nintendo creates experiences, memories and fun. It's why almost every Nintendo console is looked back fondly, while most PlayStations and Xboxes end up being kind of forgotten after being replaced by their sucessors. It's also why Nintendo has a more pronounced fanbase.
PlayStation appeals to the casual who just wants to play some FIFA or COD. Nintendo appeals to older and younger gamers who just love videogames
@0:57, this guy is the equivalent of Jim Cramer, everything he says is right, but in Bizarro world.
Mario, Zelda, Pokemon, and various other household names Millions grew up with. That's what sets them apart from the competition and puts them on their own level, where they can do whatever they want and no one can say squat.
Nintendo will know that they have great brand awareness when everyone knows who Link is.
I have no doubt that, Nintendo is way more better than these two, due to a huge fact Nintendo creates their own consoles and games with unique storylines and iconic personalities.
It's still wild they were making hanafuna (which are very beautiful) back in the 19th century. A legendary gem of the country.
The ability to mercilessly sue their fans so hard that even Lars Ulrich was appalled.
Release the remastered version of Zelda Windwaker for Switch already!
Ah yes Nintendo, the Disney of the gaming industry 🤔
3:47 "you won't see blood or gore..."
>shows Kirby
3:07 It was actually released on March 20, 2020.
Nintendo just flat out has better games. It’s not that complicated.
they make fun games
Well said. This is what it really boils down to.
My favorite thing about Nintendo is when I have family or friends over we can play multiplayer games locally since there’s a good amount of titles that support local multiplayer that we prefer to play. Not saying PlayStation or Xbox dont have local multiplayer support but the titles I would want to play that support that 1 feature is usually Nintendo titles like Smash Bros, Mario Party, Mario Tennis, etc. Me and my friends used to do lan party’s with Xbox’s with up to 16 players in Halo but for some reason Microsoft/343 don’t want to include local multiplayer anymore in the newest Halo games and it just seems every game publisher just wants to connect every single player to a single console online just to play together which at that point I just whip out the switch. I know they have halo remastered trilogy but I sold that thing because it had so many bugs to the point where I was like this is a joke. Anyways that’s the 1 killer feature for me and portability on the go although my steam deck has been overtaking that part of the switch for me.
I think a good summary of Nintendo's principle is they make not what's necessarily new, but what works. Everything they make uses established tech that are accessible, low cost but has potential, from chips to controller tech to monitor technology. Even the OLED Switch abides by this rule - unlike Sony and PS Vita, they waited for OLED technology to become low-cost (-ish, anyway) and mature. It's like selling MS Excel/Word instead of ChatGPT. Not to say they're totally insensitive to the latest tech or business practices, but it takes solid results to convince Nintendo to take a giant leap from their current position.
1:50 Love how they completely left out the Wii U 😂
it was basically the springboard for the switch
The most wholesome company in the world, and by far the best game developer in history. I cried when I finished Zelda BoTW and saw the in memoriam credit for Mr Iwata, their former CEO.
you have bad taste. And Nintendo is not wholesome, they're an evil corporation
Ah yes I remember when I found out who Pikmin is for the first time
Numbers don't lie. People prefer a fun, rewarding, Simple, yet enjoyable gaming experience over which company can cram the most graphical power into a box.
The competition makes games for gamers. Nintendo makes games for people.
Bro who is playing Tetris @ 1:43? They SUCK!!!
Nintendo can’t just rely on graphical fidelity to sell games like the powerful ps5 and Xbox so they actually innovate on gameplay
I want this to be longer.
The Tetris gameplay in the B roll was making my eye twitch.
Nintendo all the way🎉Zelda is my all-time jam😇