How Duolingo Turned a Free Language App Into a $7.7B Business | WSJ The Economics Of

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  • Опубликовано: 17 дек 2024

Комментарии • 1,7 тыс.

  • @wsj
    @wsj  4 месяца назад +538

    The screen time you shouldn’t feel bad about: on.wsj.com/3YLDwbe

    • @QuizmasterLaw
      @QuizmasterLaw 4 месяца назад

      Duolingo sucks it's basically designed for human trafficking which is why it talks in code all the time.
      50languages actually works and is free. Duolingo does not work.

    • @QuizmasterLaw
      @QuizmasterLaw 4 месяца назад

      the paypal MAFIAs human trafficking app. NT.

    • @JesusPlsSaveMe
      @JesusPlsSaveMe 4 месяца назад +17

      TO everyone in this chat, i just want to let you know that jesus loves you and He can save you from sin, sadness and sickness.

    • @dead_to_you
      @dead_to_you 4 месяца назад +8

      remove the paywall first 😂

    • @QuizmasterLaw
      @QuizmasterLaw 4 месяца назад +7

      @@dead_to_you c'mon lliteral billionnaires gotta squeeze mo' "Juice" from us ignorant peasants ppl who don't take money from the poor by giving them

  • @primenumberbuster404
    @primenumberbuster404 4 месяца назад +8458

    The marketing is insane.

    • @0.3nergy
      @0.3nergy 4 месяца назад +25

      Saw the Olympic one ?

    • @JesusPlsSaveMe
      @JesusPlsSaveMe 4 месяца назад

      ​@@0.3nergy
      Colossians 3.
      1. If ye then be risen with Christ, seek those things which are above where Christ sitteth on the right hand of God.
      2. Set your affection on the things which are above and not on things which are on the earth.
      3. For ye are dead and your life is hid with Christ in God.
      4. When Christ, which is our life shall appear, so shall ye also appear with him in Glory.
      ********
      Jesus is calling you today. Come to him, repent from your sins, bear his cross and live the victorious life
      ********

    • @CommentinoCommentoni
      @CommentinoCommentoni 4 месяца назад

      The AI feature is a total scam. They got rid of the forum where people would discuss now they act its worth 30$ a month..

    • @factorfitness3713
      @factorfitness3713 4 месяца назад +312

      What I'm hearing from this video is that Duolingo is great at engagement and marketing, but we have no idea if it helps you learn a language.

    • @yacinekcl
      @yacinekcl 4 месяца назад

      ​@@factorfitness3713this ☝🏻 we need more personal experience accounts because this video feels like an advertisment.

  • @xMegaVideos
    @xMegaVideos 3 месяца назад +422

    It's so refreshing seeing a company being completely honest about their marketing scheme.

  • @chengyiq3066
    @chengyiq3066 4 месяца назад +10220

    A wise green Owl once said:
    "Spanish or vanish"

    • @JustMe-vz3wd
      @JustMe-vz3wd 4 месяца назад +213

      "Japanese or vegan cheese!" hmmm. you win.

    • @theinsidersandrush
      @theinsidersandrush 4 месяца назад +256

      "French or the trench"

    • @exampill
      @exampill 4 месяца назад +237

      "Polish or Demolish"

    • @jaspreetkr87
      @jaspreetkr87 4 месяца назад +63

      Haha! All these phrases should be on duolingo t-shirts!
      Heck may be they should invest in selling funny merchandise like that. I wouldn’t mind buying it or gifting it rather than locking in for a subscription.

    • @JoyceRamroop-e3f
      @JoyceRamroop-e3f 4 месяца назад +10

      Japanese or no more strong kneesc(unofficial) . French or the trench (official)

  • @chunkemonke398
    @chunkemonke398 4 месяца назад +1336

    I watched the founder’s TED talk. There used to be a time where Duolingo learners generated revenue for the app by translating articles.

    • @WoodsSooperDooperShop
      @WoodsSooperDooperShop 4 месяца назад +43

      This never really made sense though

    • @shinyshinythings
      @shinyshinythings 4 месяца назад +46

      I remember doing that!

    • @naturalnashuan
      @naturalnashuan 3 месяца назад +13

      I thought that's what I would hear here.

    • @suzyzeng7637
      @suzyzeng7637 3 месяца назад +7

      I'm really suspicious of this point. AI could do a lot better than human in translating articles, why bother?

    • @Microtic
      @Microtic 3 месяца назад

      ​@@suzyzeng7637this was over 10 years ago

  • @Basic-wm8uf
    @Basic-wm8uf 4 месяца назад +4121

    I am surprised Duolingo hasn’t commented already.

    • @SeeOriginals
      @SeeOriginals 4 месяца назад +71

      Given how insanely self aware they are, it is surprising that they haven't commented yet

    • @NoOnesIdea
      @NoOnesIdea 4 месяца назад

      @@SeeOriginals Who are "they"? aliens? German nazis?

    • @winni2701
      @winni2701 4 месяца назад +37

      @@SeeOriginals Self aware, they are ignoring like 90% of the request features.

    • @IMFROM.RUSSIA
      @IMFROM.RUSSIA 4 месяца назад +18

      But they reposted this in twitter so they have seen it.

    • @blurguns
      @blurguns 3 месяца назад +5

      Our you are afraid 💀

  • @SVVolley
    @SVVolley 4 месяца назад +152

    Shout out to Duolingo for helping me pass Spanish class in high school!

  • @beere_taran
    @beere_taran 4 месяца назад +6007

    The owl will not stop haunting you until you finish your lesson

    • @MalachiMalach
      @MalachiMalach 4 месяца назад +22

      Jesus Christ loves you, repent of your sins and turn to him.
      Romans 6:23
      23 "For the wages of sin is death, but the gift of God is eternal life in Christ Jesus our Lord.

    • @terrancekayton007
      @terrancekayton007 4 месяца назад +35

      Or you stop playing for too long 👻 Duo gets upset 😠 and he’ll let you know, 😟 you’re not progressing, like you said you wanted to. 😢

    • @gabor6259
      @gabor6259 4 месяца назад +13

      Unless you turn off notifications.

    • @irishbob
      @irishbob 4 месяца назад

      ​​@@gabor6259it will come to your house

    • @therealloganyt237
      @therealloganyt237 4 месяца назад +6

      @@MalachiMalachbot

  • @googleGuy44
    @googleGuy44 3 месяца назад +74

    Duolingo is not an just an app. It's also an experience, a very comforting one at that.

  • @sam.mankar
    @sam.mankar 4 месяца назад +2768

    I can understand the struggles Wall Street Journal had to face since Duo might've been pointing a gun at them.

  • @samuchase14
    @samuchase14 4 месяца назад +481

    Fun fact, it takes around 10 seconds to close and open the app again, so whenever they load an ad longer than that u can skip it

    • @winni2701
      @winni2701 4 месяца назад +38

      Finally someone with big brain here

    • @elon_ma
      @elon_ma 3 месяца назад +28

      Facts, I've been doing this for months

    • @asiamies9153
      @asiamies9153 3 месяца назад +16

      Can't you just turn off your mobile data or wifi so it doesn't load ads?

    • @EmotionalSupportCat
      @EmotionalSupportCat 3 месяца назад

      @@asiamies9153 I'm pretty sure you need internet to complete lessons, unless you have Duolingo plus which already removes ads.

    • @zuzuscatheavenarts
      @zuzuscatheavenarts 3 месяца назад

      @@asiamies9153I’ve tried but the majority of the content becomes unavailable for me when I turn off wifi

  • @MrBelmont79
    @MrBelmont79 4 месяца назад +1852

    Some people do crossword puzzles or do social media for relaxation; I do two Duolingo lessons a day for the same reasons. After 2 years, I’m able to read French newspapers and magazines. That was my goal ✋🏻🇺🇸

    • @Fnndjkvlf
      @Fnndjkvlf 4 месяца назад +36

      Can you speak French though?

    • @hans6304
      @hans6304 4 месяца назад +136

      ​@@Fnndjkvlf bon appetit

    • @Fnndjkvlf
      @Fnndjkvlf 4 месяца назад +16

      @@hans6304 So no, then.

    • @marvira
      @marvira 4 месяца назад

      Au revoir😂​@@Fnndjkvlf

    • @Simon-L-B
      @Simon-L-B 4 месяца назад +266

      @@Fnndjkvlfwhere in their comment did they say they wanted to speak French? They learned how to read it, can now read French media, so goal accomplished for them.

  • @mixrable1212
    @mixrable1212 4 месяца назад +60

    User: *skips a day of classes
    Owl: "So you've chosen death"

  • @harriemeeuwis978
    @harriemeeuwis978 4 месяца назад +3655

    The greed to learn is completely opposite to the greed for money. Difficult to understand for Wall Street people.

    • @Petrolhead11
      @Petrolhead11 4 месяца назад +125

      every business has to be self sufficient at some point, genius !!

    • @MalachiMalach
      @MalachiMalach 4 месяца назад +32

      Jesus Christ loves you, repent of your sins and turn to him.
      Romans 6:23
      23 "For the wages of sin is death, but the gift of God is eternal life in Christ Jesus our Lord.

    • @nauseam
      @nauseam 4 месяца назад +120

      You do realize that this video proves your point wrong? The greed for money (board member’s need for revenue) capitalizes on the need to learn through AI and experimenting with A/B testing, and both are satisfied in the end.

    • @Demetriusjackson89
      @Demetriusjackson89 4 месяца назад +14

      wow ur so smart and wise /s

    • @news2hedz227
      @news2hedz227 4 месяца назад +10

      Well if you own any investment at all you would want a return too. Any Mom n Pop shop does the exact same thing.

  • @synchronium24
    @synchronium24 3 месяца назад +110

    "80% of users don't pay"
    "8.6% of users pay"
    That math doesn't math.

    • @IanRussell1969
      @IanRussell1969 2 месяца назад +21

      Probably because of the family subscription option. My brother's house has 4 learners not on the free tier, only one actually pays.

    • @synchronium24
      @synchronium24 2 месяца назад +5

      @@IanRussell1969 The percentages should add to 100 whether people on a family subscription are counted as paid or unpaid users.

    • @CeruleanSky1111
      @CeruleanSky1111 2 месяца назад +7

      It's a language app, not a math app. 😂

    • @YYLiow
      @YYLiow 2 месяца назад +5

      ​@@CeruleanSky1111 Bro haven't enabled the Duolingo Math course yet

    • @sidwell92
      @sidwell92 Месяц назад

      Maybe they used different metric for users for these two figures, like daily active users, monthly active users, repeat users. Still, seems an oversight

  • @palestinianperspective
    @palestinianperspective 4 месяца назад +1919

    Lol, this video is basically just a rebranded Duolingo ad 💀💀

    • @Rilows
      @Rilows 4 месяца назад +170

      Probably the only way to get to an interview with a tech CEO is to promise them a free ad of their product like this video
      lol

    • @TheRageCommenter
      @TheRageCommenter 4 месяца назад +14

      I’m guessing you won’t be using Duolingo to learn Hebrew anytime soon…

    • @marwashirbin3270
      @marwashirbin3270 4 месяца назад +6

      average Duolingo marketing team W

    • @rmg8038
      @rmg8038 4 месяца назад +12

      I downloaded the app now because of this video 😂

    • @eestaashottentotti2242
      @eestaashottentotti2242 4 месяца назад +4

      AI and users data was used to determine, what developers would wear and say.

  • @dhruvbansal1014
    @dhruvbansal1014 3 месяца назад +28

    "A/B testing compares the performance of two versions of content to see which one appeals more to visitors/viewers. It tests a control (A) version against a variant (B) version to measure which one is most successful based on your key metrics."

    • @naturalnashuan
      @naturalnashuan 3 месяца назад +2

      That should have been stated in the video for those who didn't know that.

  • @felixboden6059
    @felixboden6059 4 месяца назад +392

    What Duolingo app really need is extra categories for learning grammatics and verb-conjugation-training. Also the vocabulary training is pretty bad. I stopped doing the next levels, because I realized to really learn the language I have to work on that first. So I just keep repeating levels to do the monthly challenge.

    • @death135
      @death135 3 месяца назад +26

      Chinese had no option to learn the sounds initially. They recently added that. As this app keeps getting more user feedback they keep updating the user experience. I can actually learn how to WRITE all the Japanese alphabets now. So...I'd say that the app is really starting to mature out slowly and I'll give it some time. Meanwhile....It does need those categories you mentioned and would actually be super helpful.

    • @ionastewart8814
      @ionastewart8814 3 месяца назад +14

      It used to have those but they removed all the grammar/conjugation notes during an update for some godforsaken reason and replaced it with an AI feature that only works for two languages.

    • @naturalnashuan
      @naturalnashuan 3 месяца назад +6

      I noticed that the vocab lessons are mixed in with grammar as I listened to my husband's lessons. I took about 6 years of French classes starting in 7th grade. We learned the vocab earlier.

    • @QuadDamage-tt7sj
      @QuadDamage-tt7sj 3 месяца назад

      Horrible kanji drills. Use Heisig's book instead.

    • @Hi-cl7fy
      @Hi-cl7fy 2 месяца назад +2

      Especially for languages like Japanese, in which knowing the verb conjugations in an organized way is huge (at least with how I was taught it), or languages like Hawaiian that don't have as many resources to learn the grammar (though there are still plenty).

  • @rupel190
    @rupel190 4 месяца назад +70

    Compared to other big tech their practices seem surprisingly sustainable.

  • @0endofsilence
    @0endofsilence 4 месяца назад +1559

    Looks like they are more into optimizing for people clicking stuff on their app instead of optimizing for actually learning the languages effectively

    • @LoyDizak
      @LoyDizak 4 месяца назад +132

      Exactly what I thought too. Spot on.

    • @alexgardner3125
      @alexgardner3125 4 месяца назад +270

      Better to learn something than nothing

    • @LoyDizak
      @LoyDizak 4 месяца назад

      @@alexgardner3125 I mean yeah, Duolingo is a good way to start. But nothing more

    • @DeEqualizer054
      @DeEqualizer054 4 месяца назад +219

      It's a business in the end

    • @JesusPlsSaveMe
      @JesusPlsSaveMe 4 месяца назад

      ​@@alexgardner3125 To everyone in this chat, Jesus is calling you today. Come to him, repent from your sins, bear his cross and live the victorious life

  • @DominickSilva-tm6xx
    @DominickSilva-tm6xx 3 месяца назад +11

    Don't stop, your knowledge is priceless!

  • @lukecwolf
    @lukecwolf 4 месяца назад +812

    I'm surprised to learn only 8% of revenue comes from ads. I hate the app for only teaching the introductory levels of a language, but the duo owl is good at marketing.
    I'd be lying if I said I didn't want the merch.

    • @Chloethecoolestytr
      @Chloethecoolestytr 4 месяца назад +81

      You cant be fluent from an app,, duo just starts you with the base of the language then its on u to actually learn

    • @roseforeuropa
      @roseforeuropa 4 месяца назад +49

      Introductory levels only??? Laughs in the *Spanish subjunctive*

    • @Robteee
      @Robteee 4 месяца назад +44

      @@roseforeuropadude still in the first section of the first unit

    • @BlueCodesDev
      @BlueCodesDev 4 месяца назад +3

      @@roseforeuropa so is it possible to be fluent in Spanish using duo only??

    • @pabl0191
      @pabl0191 4 месяца назад +14

      @@BlueCodesDevThey claim that you can achieve a B2 level through the courses they are offering. If that’s fluent or enough, thats up to you.

  • @gabor6259
    @gabor6259 4 месяца назад +130

    Fun fact: "Our universe is positively charged and soon we will collide with a negatively charged universe." is a sentence in DuoLingo.

  • @VendyVendy
    @VendyVendy 4 месяца назад +721

    Company goes public, starts downward trend of being worse with every change. Every time.
    Guarantee the "5 ads after every lesson" hypothetical will become a reality in the next few years.

    • @alexgardner3125
      @alexgardner3125 4 месяца назад +16

      If it keeps getting worse, why does it keep growing so fast?

    • @philip2205
      @philip2205 4 месяца назад +56

      Absolutely. "But the stock prices are up! Investors are happy!" - Thank you Milton Friedman......

    • @RJCMaxification
      @RJCMaxification 4 месяца назад +59

      I've never met someone who's used Duolingo to become proficient in a language. At the very best it is a decent kick off point for your first month in a language. Duolingo has devised many clever tactics to keep users engaged beyond that point, but their focus clearly isn't on getting their users to a minimum standard of proficiency.
      In fact, if you got good enough at your target language, you might quit the app, so it is in their best interest as a company to make you feel like you're learning while simultaneously keeping you incompetent.

    • @MrJustCallMeJames
      @MrJustCallMeJames 4 месяца назад

      @@alexgardner3125 It was in the video. They do AB testing about what best manipulates people to click on the app.
      They don't focus at all on providing better learning or more focused learning or different modes of learning. For example I have long time wanted a language learning app that just repeats the 1000 most used words of a language in a match em up format. Nothing but marketing and pop ups and ensiffication from Duolingo.
      And don't get me started how the original Duolingo had volunteers help build the original lessons. Then they did bait and switch and went the money grabbing route, betraying everyone who had contributed on the premise of free language learning for all. Should result in jail sentences, including for the people you saw in this video. But they will escape accountability.

    • @BorisForOffice
      @BorisForOffice 4 месяца назад

      @@philip2205 That's not how capitalism works. If a company does something users hate, the users will eventually leave and give their money to a competitor. People vote with their dollars and it works.
      Which is the opposite of socialism - where the government gives you no choice and kills you if you complain

  • @PaolaEnergya
    @PaolaEnergya 4 месяца назад +70

    Duo's vertical garden is stunning! And, as they say, if the product is free, then you are the product.

    • @disculpa
      @disculpa 4 месяца назад +4

      They just said that most of the revenue comes from paid users. So really you are free loading off the people that pay.

  • @MCMMADDOGXCV
    @MCMMADDOGXCV 4 месяца назад +284

    This video is more of how Duolingo is incorporating data scientists and benefiting from data-driven decisions, which I find it super cool and motivating.

    • @dbsirius
      @dbsirius 4 месяца назад +27

      A.K.A they're playing mind-games with their users and experimenting with their habits. Not evil at all..

    • @leetcoding1
      @leetcoding1 4 месяца назад +9

      Although mentions nothing about the question posed by the video title

    • @leetcoding1
      @leetcoding1 4 месяца назад +20

      This whole video is just them bragging about their data science and AI capabilities. It has nothing to do with the question posed by the video title

    • @YaBoyfelipe
      @YaBoyfelipe 4 месяца назад +9

      @@dbsiriusWait until you learn that all social media does that, with the best of the best talent of data scientists, psychologists, neuroscientists, all to keep you hooked as much as possible, if they could keep you 24/7, they would do it.

    • @bltzcstrnx
      @bltzcstrnx 4 месяца назад +1

      ​@@dbsiriusit's called optimization.

  • @rosalieancheta3659
    @rosalieancheta3659 3 месяца назад +6

    I'm using this for more than a year,,it's so helpful.

  • @yaserchow
    @yaserchow 4 месяца назад +516

    I quit Duolingo after a 500+ day streak. I just didnt see the value tbh and i didn't feel like my Spanish was improving.

    • @everythingisfine9988
      @everythingisfine9988 4 месяца назад +108

      My Spanish reading and comprehension improved. But then I realized I don't need that because Google can translate everything pretty well. What I need is conversational Spanish and Duolingo false flat on that

    • @JustMe-vz3wd
      @JustMe-vz3wd 4 месяца назад

      Learning the basics of a language is pretty easy much tutorials on YT and free learn ing apps. Problem for me is it never goes to intermediate or advanced in a profesional way. It stays with a bunch of sentences. Real Course books from the bookshop are often much better.

    • @baaaank
      @baaaank 4 месяца назад

      @@everythingisfine9988 what duo max is for ig

    • @BarkaDog
      @BarkaDog 4 месяца назад +14

      @@everythingisfine9988 so how would you learn conversational Spanish?

    • @PatrikFonos
      @PatrikFonos 4 месяца назад +1

      @@BarkaDog LanguageTransfer app if you know english well already. It's free.

  • @cezarstefanseghjucan
    @cezarstefanseghjucan 3 месяца назад +26

    Proud 5 year Duolingo user with no plan to ever end my daily lessons.

    • @coolstuffsearcher
      @coolstuffsearcher 3 месяца назад

      The app help you master a new idiom?

    • @cezarstefanseghjucan
      @cezarstefanseghjucan 3 месяца назад +3

      @@coolstuffsearcher Ja, nu kan jeg godt lide forstå og snakke Dansk.

    • @ltk7309
      @ltk7309 3 месяца назад

      @@cezarstefanseghjucan no, it's only helpful for absolute beginners.

  • @egopak
    @egopak 4 месяца назад +95

    Given the size of its userbase, perhaps Duolingo should be advertising WSJ, not the other way around 😅😉

  • @JapanesewithLulu
    @JapanesewithLulu 3 месяца назад +29

    I teach Japanese professionally and have my RUclips and website course dedicated too it. Even so, if people want an extra app I recommend them the free version of duo. I don’t really think they’ll learn Japanese from duo alone, but I do think it’s an easy way to get them looking at Japanese sentences and structure between classes in a gamified way ✨💪🏻

  • @_orodrigofernandes
    @_orodrigofernandes 4 месяца назад +179

    No mention on the effectiveness of Duolingo as a language learning method...

    • @arjaygee
      @arjaygee 4 месяца назад +25

      Good reason for that.

    • @moali68
      @moali68 4 месяца назад +31

      @@arjaygee A great learning tool, but should definitely be supplemented with variety of other resources, including speaking with native speakers if given the chance.

    • @MrShikaga
      @MrShikaga 4 месяца назад

      @@moali68 the moment you start doing that, you will realise that DuoLingo is pointless though…

    • @ToProsca
      @ToProsca 4 месяца назад +11

      Maybe because the video was not about that..

    • @arjaygee
      @arjaygee 4 месяца назад

      @@moali68 It has its uses, but you will not become fluent using Duolingo, if that is your goal. If your goal is fluency, lessons with native speakers, or at least speakers who have achieved fluency, are an absolute must. Duolingo does not correct pronunciation, and in fact, I found I could say pretty much anything with the right number of syllables and still get a pass on the oral exercises. Maybe it has improved since I used it. I was using it to brush up on a language I hadn't used for years, so I didn't have the same needs as a brand new learner. I don't think it would be a very effective tool for a new learner (except for gifted polyglots) unless their goal was to learn a little bit _about_ the language.

  • @youngbear2258
    @youngbear2258 4 месяца назад +35

    People have unreasonable expectations when it comes to learning a new language. Learning even an introductory level of language takes months if not years. Think of what you learned from a year worth of lesson from your high school. Duolingo is not enough to make you fluent, but it is a great jump starter. Coming from a trilingual who learned languages using traditional methods.

    • @prtdiva
      @prtdiva 3 месяца назад +3

      Bingo! I really don’t know what people expect from a free app. Duolingo can really only teach you the basics. You have to seek out other opportunities to speak, listen and read on your own. Duolingo just supplements everything else that you’re doing. The fact that people are upset that they’re not fluent from a free app is mind boggling to me 🙃

    • @jennifersun2638
      @jennifersun2638 3 месяца назад +2

      I agree languages take talent too,SOME PEOPLE are naturally gifted when it comes to linguistics.

    • @Reforming_LL
      @Reforming_LL 2 месяца назад

      @@jennifersun2638That’s false. You just haven’t found the right method, that’s all.

    • @Reforming_LL
      @Reforming_LL 2 месяца назад +1

      Years for introductory? Well no wonder why traditional methods suck. With new methods nowadays, it will only take 2-8 months to finish the introduction stages of your target language.

    • @youngbear2258
      @youngbear2258 2 месяца назад

      ​@@Reforming_LL I think with Duo, that's possible. It certainly has limitations but these limitations are shared with traditional methods. Learning a new language is hard, especially in a country that does not speak such language.

  • @jeroenm771
    @jeroenm771 4 месяца назад +28

    Now that's one big ad to watch!

  • @JanisNunez-q2q
    @JanisNunez-q2q 3 месяца назад +1

    I've been a member of your VIP group for a few months now, and I have to say, it's been worth every penny. Thank you for all the incredible knowledge and support you provide

  • @violate4265
    @violate4265 4 месяца назад +13

    Thank you for the recording. I really appreciate this company.

  • @scyt33
    @scyt33 3 месяца назад +3

    I just finished a lesson on Duolingo and saw this video being recommended to me on my feed

  • @AndreasBeder
    @AndreasBeder 4 месяца назад +165

    I was very happy with Duolingo. Stopped learning Spanish because of the changes they made.

    • @Cal-wk5dq
      @Cal-wk5dq 4 месяца назад +30

      Ive found there to be better lessons for free on youtube.

    • @the_real_cookiez
      @the_real_cookiez 4 месяца назад

      Language transfer goes absolutely crazy. can't recommend it enough​@@Cal-wk5dq

    • @obxurity
      @obxurity 4 месяца назад +17

      May I ask what changes they have made that made you stop?

    • @Alexandra.H
      @Alexandra.H 4 месяца назад +43

      @@obxurity Personally, I found it disappointing when they removed features and content like the mini podcast-like lessons that focused on particular topics. I could for example review how to talk about the time or the weather. Now it's all about this awful map and I can't go back to review anything specific because there's no easy way to find a given topic/lesson.

    • @lololnope34567
      @lololnope34567 4 месяца назад +24

      @@obxurity For me removing the "tree" (with defined topics in each section that you can review as much as you want) ruined it

  • @emurseio
    @emurseio 3 месяца назад +4

    Getting learners to come back and making sure they are having fun using the app it is really only part of what they need to do. The other big part is making sure the learners are actually learning the language. For me Duolingo has been helpful for learning some language basics but after that it hasn't been an efficient way to learn. Consuming media in the target language and having regular conversations with native speakers paired with grammar study and self-study with flash cards/drills is really what's worked best for me.

  • @agent0422
    @agent0422 4 месяца назад +188

    Ineffective app, good marketing

    • @azca.
      @azca. 4 месяца назад +8

      This is it basically.

    • @lucas17oficial
      @lucas17oficial 4 месяца назад +22

      It depends from person to person, but fair.

    • @boneandjointindonesia
      @boneandjointindonesia 4 месяца назад +12

      Agree. Lots of useless terms and vocab.

    • @LivingTheorem
      @LivingTheorem 4 месяца назад +12

      For me, it's effective in learning new vocab and keeping my brain acclimated to hearing my target language. Life is what you make of it. If you don't find value, then that's fair, but others do.

    • @ggm000
      @ggm000 4 месяца назад +2

      ​@boneandjointindonesia yeah, trying to teach the word Quebecoise for hours

  • @ludmilagalkina4395
    @ludmilagalkina4395 3 месяца назад +1

    Your support has been invaluable! I’m excited to keep learning from you

  • @BackSoon...
    @BackSoon... 4 месяца назад +25

    7:14 That is a terrifying quote for our future.

  • @mrpooroldme
    @mrpooroldme 3 месяца назад +5

    Duolingo is great, I am someone who struggles to learn, and have been doing Duo Lingo to learn French for more than five years, and although I'm not as good as I should be, I blame it on my poor learning skills and not Duolingo, I know I'm getting somewhere with it better than I did with just books, and I'm useless in a class room situation. The greatest thing is it is fun and I've not paid a penny, and now I'm learning Greek also with it. I think that Duolingo should be commended for still offering it free and resisting pushing for more money, and making learning fun and enjoyable how it should be, that is how I would like to run a business if I had one, and I'm sure that it is actually more beneficial in the end.

    • @Reforming_LL
      @Reforming_LL 2 месяца назад

      I learned Japanese to a good degree without paying a penny. You may need to 🏴‍☠️ but it’s worth it. No need to stick with inefficient resources. Just check my Language Acquisition playlist to get started!

  • @victorchen3245
    @victorchen3245 4 месяца назад +78

    Duolingo is good for developing a basic sense of the sentence composition in a new language, as it trains you to build simple sentences repeatedly, which akin to how language is learnt in real world. And after gaining sense and some vocabulary, you won't be going any further. Going through all lessons of a language will place you at the level of an 8-year-old native speaker. You can survive in a foreign country without using translation tools, but you won't be able to hold any meaningful conversation as an adult.

    • @DanieliusGoriunovas
      @DanieliusGoriunovas 4 месяца назад +20

      Better than nothing

    • @terrancekayton007
      @terrancekayton007 4 месяца назад +17

      Yea, 🤷🏿‍♂️ it’s not meant to be a college course.

    • @jevonsims900
      @jevonsims900 4 месяца назад +8

      Victor, all I read is I'll be able to watch Anime that don't have English subtitles

    • @aazh9869
      @aazh9869 4 месяца назад +2

      @@jevonsims900HAHA literally had the same thought

    • @qedro
      @qedro 4 месяца назад +2

      Got it, so if you can't hold meaningful conversations, Duolingo is enough

  • @AlexLiYT
    @AlexLiYT 3 месяца назад +15

    I actually respect Duolingo so much for having the attitude of prioritising user education over making money. Even as successful as they are, education is still the main objective and they only make as much money as they need for that objective.

    • @TheTardisDreamer
      @TheTardisDreamer 3 месяца назад +2

      Yeah, exactly. There isn't any real pressure to pay money. The ads are super short. You can regain hearts through practice lessons, which are necessary revision anyway. You get given free trials regularly to play with the other features. And plenty of gems for other stuff too.

    • @Reforming_LL
      @Reforming_LL 2 месяца назад

      @@TheTardisDreamerWell now Duolingo doesn’t allow you to fill your 5 hearts with practice anymore.

    • @Outriley
      @Outriley 2 месяца назад

      ​@@Reforming_LL what are you talking about?
      I just gained all 5 hearts by doing practice lessons today. That feature is still available.

    • @Reforming_LL
      @Reforming_LL 2 месяца назад

      @@Outriley It’s probably an A/B feature then, which means that half of the users don’t get it and half do. But that doesn’t change my opinion on Duolingo, since I still got the feature.

  • @sourabhsingh4515
    @sourabhsingh4515 4 месяца назад +6

    this thing is great the thinking is genius it is rare to find this type of well built app in the market

  • @Danielddiniz
    @Danielddiniz 2 месяца назад +1

    This is why I love ❤Duolingo! They always have an inclusive mindset.

  • @jeshuruncarlos6649
    @jeshuruncarlos6649 4 месяца назад +8

    Just remembered to complete my 56th Day of learning French in Duolingo

  • @unknownperson8541
    @unknownperson8541 4 месяца назад +6

    I Like the mindset of the company if we are earning a reasonable amount of money why push people to pay more or pay 😊

  • @kindnessagbo2059
    @kindnessagbo2059 4 месяца назад +12

    Just saw a Duolingo ad before this video

  • @rosalindpatrick5096
    @rosalindpatrick5096 3 месяца назад +1

    I have been learning French on Duolingo for a wile. The lessons are varied & good but definitely not enough explanations about grammar. I really like the encouragement of the streak & Duo has really helped my French. Happy to have in app ads to watch in return for free learning. I backup the learning by using other apps & RUclips videos. My spoken French is much better than my written.

  • @mwalimuio
    @mwalimuio 4 месяца назад +30

    This is well timed and so inspiring. I'm building a language learning app for a school project and I could learn a thing or two

    • @daegucityboy
      @daegucityboy 4 месяца назад +2

      Which language?

    • @mwalimuio
      @mwalimuio 4 месяца назад +3

      I added support for 90 languages and accents. It's absolutely no duolingo but if you're interested in the project you could try the site (for free). If anyone is curious the idea is to simply use a super realistic AI tutor that does everything a human language teacher would do

    • @Exilum
      @Exilum 4 месяца назад

      That's very cool. Do you have a github repository I can star?

    • @daegucityboy
      @daegucityboy 4 месяца назад +2

      @@mwalimuio Sure, I'd like to check it out. I've been learning Korean for a long time and would like some new material.

    • @oleglukashevich9424
      @oleglukashevich9424 4 месяца назад +4

      Bruh, I could get the same result with any LLM. Just ask them to play a tutor role.

  • @GdfGzu
    @GdfGzu 3 месяца назад +1

    Subscribed, looking forward to more!

  • @keithpeterson9915
    @keithpeterson9915 4 месяца назад +14

    I like Duolingo because it is well-structured and easy to learn. I married a beautiful Ukrainian woman four years ago who speaks both Ukrainian and Russian. I began learning Russian and it looks very intimidating until one gets into it. I enjoy the perks of subscribing annually and I practice most every day - and won the previous last Diamond League tournament. One day, I hope you guys add the next level. The biggest perk is understanding Russian I can help my wife learn English who also uses Duolingo daily.

  • @malispertrefolarcescle
    @malispertrefolarcescle 3 месяца назад +1

    Very nice topic and idea.Very informative, very humble, keep up the awesome videos. I will follow you

  • @diyorchikinfluencer
    @diyorchikinfluencer 4 месяца назад +11

    I highly recommend this app to learners of languages

  • @iisc9930
    @iisc9930 4 месяца назад +2

    I am happy to be hooked by this app for learning something new.

  • @Dparrey
    @Dparrey 4 месяца назад +16

    The sort of product you get when all your primary metrics are about engagement and market growth and not quality and better user outcomes.

    • @whatabouttheearth
      @whatabouttheearth 2 месяца назад

      Do you even use the app? It's freaking great, it's by far the best language app out there

    • @whatabouttheearth
      @whatabouttheearth 2 месяца назад

      Do you even use the app? It's freaking great, it's by far the best language app out there

    • @Reforming_LL
      @Reforming_LL 2 месяца назад

      @@whatabouttheearth It’s not even Top 10. LingoDeer and Clozemaster clears.

  • @ngnicole2536
    @ngnicole2536 3 месяца назад +2

    Duolingo got my Dutch exam passed, if you want to improve your language skills, you gotta learn everyday for hours, not just 1 lesson

  • @Todomo
    @Todomo 4 месяца назад +6

    I use it as an excuse to occupy myself when I want to be on my phone, but I feel like I'm actually being productive at something.

  • @john.the.beloved
    @john.the.beloved 4 месяца назад +2

    Excellent app! Thank you for making it free

  • @benjamindover4337
    @benjamindover4337 4 месяца назад +470

    Pretend you're learning a language, with Duolingo.

    • @0.3nergy
      @0.3nergy 4 месяца назад +21

      Heard that before, which would you recommend ?
      Duo is helpful for vocabulary learning and basic structure/grammar memorisation.

    • @cyacyi779
      @cyacyi779 4 месяца назад

      ​@@0.3nergyjust stick with old school with book for grammar

    • @AceChina
      @AceChina 4 месяца назад +32

      It depends on the language. For many Asian languages it's hot garbage.

    • @0.3nergy
      @0.3nergy 4 месяца назад +5

      @@AceChina ahhh, I see. It’s probably Western Based

    • @benjamindover4337
      @benjamindover4337 4 месяца назад

      @@0.3nergy Vocabulary: Drops. Flashcards: Clozemaster. Immersion: Find a news channel on RUclips in the target language and turn on translated captions. Play with Google translate a lot.

  • @shambhvilokre
    @shambhvilokre 4 месяца назад +2

    This is a really well-structured video

  • @alexandercoriolanus
    @alexandercoriolanus 4 месяца назад +7

    Fine. I'll redownload it.

  • @shannonclancy2759
    @shannonclancy2759 5 дней назад

    I think another fantastic aspect of DuoLingo's business model is their English proficiency exam. Harvard, NYU, MIT, IE... all accept this exam. It is a real testament to branding as well.

  • @Kumar731995
    @Kumar731995 4 месяца назад +21

    Love duolingo, all the comments that say you are really not learning a language and its just marketing and all that, my case is different. I learned 600 words and can understand some spanish from native speakers. Which is 100% more than where I was when I started it. Also sure you can learn more and faster with other means but I probably wont be doing that long term especially when I want to learn a language not out of necessity but for the fun of it. Their way definitely worked on me and millions more so pls ignore it if it does work on you and let others make some progress.

    • @youngbear2258
      @youngbear2258 4 месяца назад

      I agree. As a trilingual (two first languages, one just beg-intermediate despite years learning) who is trying to make it quadral, Duo is an amazing app. The key to learning a new language is perseverance, repetition, and doing it every day, even for a few minutes. Duo is great at that. I tried to learn French at 12 and failed miserably because I struggled with a book. I went nowhere from the first few pages. With Duo, I must have gone through multiple chapters.
      Learning should be fun and Duo is good at that. I subscribed to it to kickstart my fourth language. People expect miracles from these apps...I don't because I know how long it took me to be really fluent in the language.

    • @PikaPluff
      @PikaPluff 4 месяца назад +1

      It works but you gotta do more, duolingo is more about fun learning not full on learning.

  • @thomasbachrach
    @thomasbachrach 3 месяца назад +2

    I was hooked - I had a 700 day streak - until the quality became worse and worse, and mistakes and bugs crept into every single session. I realised that despite almost completing my course, I had not been taught incredibly basic concepts, and because the course was constantly being shuffled around, it kept claiming I had been taught words I had never seen before. I suspect the introduction of AI is to blame for the decline in quality.

  • @trekgreenwood6743
    @trekgreenwood6743 3 месяца назад +4

    They really need to give their social media manager, specifically their TikTok manager a big raise.

  • @NotNagruf
    @NotNagruf 3 месяца назад +2

    Thank you, Duolingo 😊❤

  • @setsers1
    @setsers1 4 месяца назад +40

    Spanish or Vanish.

  • @LudmilaShiryaeva
    @LudmilaShiryaeva 3 месяца назад

    Your insights are like gems that light up every conversation.

  • @sebbretro
    @sebbretro 4 месяца назад +12

    I wonder if the ads had an effect…

  • @wge621
    @wge621 3 месяца назад

    that was a great video! really enjoyed it. also it's nice to see a company with morals!

  • @billythekid-bestservant1
    @billythekid-bestservant1 4 месяца назад +3

    I learned japanese vocabulary from duolingo. It's a good tool to learn ngl. Especially the hiragana and kanji.

  • @VadimMerkushev-y4i
    @VadimMerkushev-y4i 3 месяца назад

    Emma, your advice is always spot on. Appreciate your hard work!

  • @InanGupta
    @InanGupta 4 месяца назад +4

    I still don't get it. They have huge amounts of data, which allows them to tailor the experience for users and ensure retention. But where is the money coming from? You earn money because someone is paying it; if it's not subscribers or advertisers, who is it, and what are they paying for? Are the selling data? Or are they licensing the algorithm to other businesses? What is happening

    • @slimxshady6111
      @slimxshady6111 2 месяца назад

      Yeah I feel like they barely answered the question in this video

  • @LavonnaRushen
    @LavonnaRushen 3 месяца назад

    You are just killing the OTC market. This strategy is insane; if we find a good moment, yes, we are in trade there to win it up. I have already done this test and will post you now. Keep the great strategies posted. Many many thx. You and your channel rocks and we are learning from it very fast.

  • @MasterLeong888
    @MasterLeong888 4 месяца назад +5

    amazing! thank you!

  • @Guillaume0608Rosselet
    @Guillaume0608Rosselet 25 дней назад

    I really like Duolingo such a great app. I did my Spanish tree back in 2012. And decided to do it again a month ago. The lessons are way better, the ads are slightly annoying but it stays reasonable and not a turn-off.

  • @Ghost-jk3oi
    @Ghost-jk3oi 3 месяца назад +6

    This video didn't actually answer how Duolingo rakes in its profits... but I'm assuming it's by selling your personal data or the marketing data gathered through A/B testing.

  • @travelchoice89
    @travelchoice89 4 месяца назад +6

    🤑📚 Wow, Duolingo making $500M a year with 80% of users not paying?! That's some genius economics! 💡💸

    • @Reforming_LL
      @Reforming_LL 2 месяца назад

      In exchange for making the app worse and worse every year! Wow, I love economics ❤️ (sarcasm)

  • @NinaTeterina
    @NinaTeterina 3 месяца назад

    I'm starting out in trading from India and your videos are fantastic. definitely subscribing.

  • @Goursome
    @Goursome 4 месяца назад +19

    I really like how you told us "how duolingo rakes in $500M yearly when 80% of its users don't pay"!

  • @abigailcannon4324
    @abigailcannon4324 2 месяца назад +1

    ¿Podrías hacer un video sobre las mejores prácticas para el análisis de gráficos en tiempo real?🍒

  • @jekll
    @jekll 4 месяца назад +6

    I recognize Luis von Ahn from Captcha videos.

  • @UriySmirnov-vk1iv
    @UriySmirnov-vk1iv 3 месяца назад

    ¡Excelente contenido sobre la gestión de riesgos! Definitivamente aplicaré tus consejos.

  • @ShibaHamamatsucho
    @ShibaHamamatsucho 4 месяца назад +46

    most people who use duolingo don't achieve anywhere near a fluent level in their target language. it's awful for language learning.

    • @adomniapericula
      @adomniapericula 4 месяца назад +19

      Yep, it's a great way to ''get you going'', but once you reach a certain level, it's best to just delete the app and move on to other resources.

    • @DuolingoPath
      @DuolingoPath 4 месяца назад +3

      yea, if you study for 5 minutes a day or if you're slow...

    • @DuolingoPath
      @DuolingoPath 4 месяца назад +6

      @@asanokatana you can learn Spanish, English and French up to B2 level, people just are lazy and think they can master a language in 50 hours...

    • @boneandjointindonesia
      @boneandjointindonesia 4 месяца назад

      Agree. Especially Asian language versions are a hot mess. Their AI for Japanese vocab is just awful and greatly irrelevant. Example: “my older sister’s boyfriend is a famous lawyer”. 1. I don’t have a sister. 2. HOW ARE ANY OF THOSE WORDS NECESSARY for traveling to Japan as a tourist?

    • @whatabouttheearth
      @whatabouttheearth 2 месяца назад

      For the developed languages like Spanish it's the best app out there.

  • @yuvalshechori4139
    @yuvalshechori4139 4 месяца назад +30

    but you didn't answer the question.. If 8% is from paying customers, and another 8% is from ads, where does the rest come from?

    • @birdbeakbeardneck3617
      @birdbeakbeardneck3617 4 месяца назад +2

      80% he said

    • @birdbeakbeardneck3617
      @birdbeakbeardneck3617 4 месяца назад +4

      the 8% is in term of subcribing usrr 80 in terms of revenue

    • @MisterCrafter178
      @MisterCrafter178 4 месяца назад +2

      probably from their youtube and tiktok

    • @answer5092
      @answer5092 3 месяца назад +2

      8% of their user base provides 80% of their revenue.

    • @tinkerer67
      @tinkerer67 3 месяца назад +1

      I think he said 80% of the revenue is generated by paying customers, and the rest comes from ads. I doubt this. They probably make a significant income by selling all the data they collect. Most of these successful internet products are profiting by selling user data.

  • @dotcorbeil6266
    @dotcorbeil6266 4 месяца назад +4

    I use duolingo, and I love the app. I plan to learn three languages with it one at a time.

  • @AnnabellaLucas-m6k
    @AnnabellaLucas-m6k 4 месяца назад

    I am new subscriber and I must say I love watching your blog. Happy to watch someone enjoying life with their hard earned money

  • @noahm
    @noahm 4 месяца назад +8

    Huge reason they’re so recognisable and loved is cause of the massive marketing they do, and how much of a meme the owl is.

  • @FrediaShigo
    @FrediaShigo 3 месяца назад

    Indicator settings from your video were so helpful. Thanks!

  • @Joe29587
    @Joe29587 4 месяца назад +73

    Their question is "how do we make more money?", not "how can people learn more effectively?". How surprising.

    • @cristianfigueredo566
      @cristianfigueredo566 4 месяца назад +26

      They are motivated by money, like every other worker. How surprising.

    • @boneandjointindonesia
      @boneandjointindonesia 4 месяца назад

      Agree!

    • @Joe29587
      @Joe29587 4 месяца назад

      @@cristianfigueredo566 Are you saying that greed justifies moral corruption? It's okay to work for money. It's not okay to turn clients into guinea pigs without their consent to maximize profits.

    • @cyf3823
      @cyf3823 4 месяца назад +5

      If they want to make more content to help more people learn, they have to pay people to make that content…

    • @alexandra.v
      @alexandra.v 4 месяца назад +4

      Sorry but it's not surprising at all. Every company wants money

  • @konstantinkornilov736
    @konstantinkornilov736 2 месяца назад

    Thanks for the reminder about the importance of continually improving your trading skills.

  • @VendyVendy
    @VendyVendy 4 месяца назад +15

    Company goes public, starts downward trend of being worse with every change. Every time.

    • @whatabouttheearth
      @whatabouttheearth 2 месяца назад

      Because companies should be there for customers not shareholders. I think the entire concept of shareholding is trash

    • @whatabouttheearth
      @whatabouttheearth 2 месяца назад

      Because companies should be there for customers not shareholders. I think the entire concept of shareholding is trash

  • @crispyein8601
    @crispyein8601 3 месяца назад +1

    They also have really good animations that don't feel overly corporate or unfriendly.

  • @Adivasi7777
    @Adivasi7777 4 месяца назад +37

    They cash in on your data. That's the black gold.

    • @Jsarmy87124
      @Jsarmy87124 4 месяца назад

      Noo the adds are way to present

    • @dlanor15
      @dlanor15 4 месяца назад

      I don't think you realize what black gold is

    • @Adivasi7777
      @Adivasi7777 4 месяца назад +2

      @@dlanor15 Notice how I didn't capitalize the letters....I don't think you are comprehending here...

    • @IMFROM.RUSSIA
      @IMFROM.RUSSIA 4 месяца назад

      Usually oil is called black gold.

    • @BondJFK
      @BondJFK 3 месяца назад +1

      @@IMFROM.RUSSIA yes but data is new oil, its said by one of the oil billionaire himself who just started telecom company

  • @malikjawad1234
    @malikjawad1234 3 месяца назад

    Wao so there is still a company exist that thinks money making is not the only objective of life
    Life is much more then that Salute to these guys doing wonderful job

  • @romeumonteiro6443
    @romeumonteiro6443 3 месяца назад +3

    I was really impressed with the paid version. It's not only obstacle-free but super tailored to your needs. Unlike a teacher, the app remebers exactly which mistakes I did and which things I know, and sends me exactly the exercises I need to do to fix my knowledge and learn new things. There is never excessive repetition or gaps.

  • @catchtube67
    @catchtube67 4 месяца назад +1

    I am now on my 302nd consecutive day in Duolingo learning German and seeing this video explains why.

    • @patrickbateman1660
      @patrickbateman1660 4 месяца назад

      You could have learned so much more by not using duolingo.