How I Built A $7 Billion Shoe Company Called On | Founder Effect
HTML-код
- Опубликовано: 19 ноя 2021
- On is a Swiss running shoe company that is the brainchild of Olivier Bernhard, a six-time Ironman champion and former professional triathlete. In just 11 years, the upstart company went from zero to a valuation over $7 billion. This is the story about how a two time world champion and his friends landed Roger Federer to help create one of the fastest growing shoe companies in the world.
» Subscribe to CNBC Make It.: cnb.cx/2kxl2rf
About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money.
Connect with CNBC Make It. Online
Get the latest updates: www.cnbc.com/make-it
Find CNBC Make It. on Facebook: cnb.cx/LikeCNBCMakeIt
Find CNBC Make It. on Twitter: cnb.cx/FollowCNBCMakeIt
Find CNBC Make It. on Instagram: bit.ly/InstagramCNBCMakeIt
#CNBC
#CNBCMakeIt
#FounderEffect
How I Built A $7 Billion Shoe Company Called On | Founder Effect
It’s a good story, but part of his quick success is his partners experience in business and finding investors. A lot of folks take quite a long time to scale up an idea because of lack of connection.
Well you can argue that it did take him that much time as well. 11 years is a long time and many people fail, he's one of who had the right luck along with the right moves.
It is also the insight of a smart person, that he has to share if you want to be a team. It is his teamspirit..
100%
Well isn’t that part of the game? If you want to scale and succeed, you are going to have to pitch your idea to 1000 jus to receive 1 yes. Making connections is way easier then people realize.
He spent years and years at top level competition triathlon
thought they were called "QC" for years haha
lol this is the first time I'm seeing it as QC. I always figured the o was a power bottom literally sitting "ON" the n lol. cool to see the different perspectives!
you blind or r.tarded?
Same
Phew it wasnt just me then😌
Same here in the US, thought it was QC. Love these! They’ve helped me delay my hip surgery! Eliminates a lot of the impact to my hips!
The video is about a Swiss entrepreneur and you show the Swedish countryside and coastline to tell the story where he grew up.
Lol
To Americans, it's all the same lol
I was wondering whether that was Sweden or Norway...
this bothered me so much! -.-
hahaha exactly - glad i am not the only one disturbed about it
The shoes have found a way into my rotation. Innovation is always welcome no matter how 'saturated' the markets are.
Great point, innovation is a good way to enter such a market!
Gotta love that China manufacturing! Thanks for supporting the CCP, they appreciate it.
Moral of this story it's not always hard work, it's who you know that can help you grow your brand.
No doubt. Being connected or making connections can be a big part of it.
Sure - totally. Good to keep that in mind, too.
PE teacher here, just bought my first pair two weeks ago, I was searching for a waterproof shoe that would still breathe. It took a few wears but now they feel perfect. Very excited I found these.
I’ve been using ON since 2014, I always have three pairs in my rotation. The one thing they didn’t talk about in the video is the comfort. I’m standing a lot for work and I travel non stop, they are literally the most comfortable shoes if you are on your feet or running around all day. I love them.
Do you work as a chef?
Opposed to figuratively the most comfortable shoes?
Yup, best shoes I've ever owned. The horizontal support and sole resiliency is key for me
@@mintymus perhaps metaphorically.
I'd have to disagree. Ultraboost takes the cake. Yeezy 350s are pretty comfortable as well.
>To my understanding this just proves how much we need an edged as an investors because playing the market like everyone else just isn’t good enough. I’ve been quite ensured about investing in this current market and at the same time I feel it’s the best time to get started on the market,what are your thoughts?!>>>>>
I can’t focus on the long run when I should be retiring in 3yrs ,you see I’ve got a good companies in my portfolio and a good amount invested, but my profits has been stalling,does it mean this unstable market doesn’t provide any calculated risky opportunities to make profits?
That’s true , I’ve been getting assisted by a FA for almost a year now , I started out less than $200k and I’m just $19,000 short of half a million in profits.
Impressive can you share more info?
*Magdalena* *Olivia* *Jones* is actually the one that guides me ,she's a highly-sought out advisor who I found on a CNBC interview where she was featured,you can look up her name on Google and reach out through her page.she understands the job perfectly.
>>
I discovered these shoes by my co-worker coming in wearing them and noticed how clean, modern, and comfortable they looked. She swore by them and I saved up enough money to get my first pair. They just came in the mail and I can't wait to use them. I'm a single mom with a toddler and I would usually never purchase shoes this expensive, but I'm so glad I pulled the trigger and did it. The story behind the brand is also beautiful. ❤️
Dont wear it all the time, i did and i believe that my feet became so weak i cant wear any other shoe now. I bought other and my feet just hurts when i use it, never happend before. The problem is that they are too suportive and your feet muscles just became loose and weak. If you wear it for few months you will see yourself.
also they will fall apart after about 9 months...
I have multiple On shoes and as a competitive runner I’d say there are better options. Sure they look nice on feet but their image overall surrounds the ability to wear shoes for athletic purposes and combine them with everyday lifestyle.
That being said, On created the On Athletics Club about a year ago based in Colorado. This group is coached by the famous and long known runner Dathan Ritzenhein. The OAC is a profesional running team that recruited top collegiate male runners and got a solid team together. Their womens team is a mix of post collegiate and recent grads. They ran fast times and qualified their top athletes to the Olympics this past year.
They make On shoes very marketable by running fast intervals in training with shoes like the On Cloudflow and their carbon fiber racing shoe the On Cloudboom Echo. Not to mention their clothing, expensive as well. Great company though.
Very insightful. Thanks for sharing, cheers! Top lad
OAC is the next big thing, and I was anti-On from the first time I put on the shoes in 2014. But they’ve grown. OAC with Klecker, Hoare, McDonald, Beamish, etc. are relatable and will draw in young runners. The Coffee Club podcast will also grow the brand. Really excited to see OAC and On grow even bigger in the running world now
Is it best to hit ground with heal first or forefoot?
I wanted to like these shoes but thought they were not comfortable
How much they cost?
I’ve been wearing strictly ons for almost 4 years, I have a bad knee problem and have done more walking than I ever have in the past few years and have not experienced any knee pain since wearing them. Amazing shoes and ridiculously comfortable
They are amazingly comfortable!!
Can yu share what is really that knee problem? Which model of this brand yu use? I have bad problem too, and I'm searching about most confortable shoe of this brand
@@hugosalvador3207 bro they can't because it's bots who posting same fake stories under videos about this garbage sneakers
You seriously think the shoes fixed your knee😂
@@CardsOnDeckwell placebo really works in certain way 😅
I bought my first ON shoes in Zurich 2 years ago because I was desperate for a waterproof sneaker while I was there for 6 months. I literally used the shoes EVERYDAY (hiking, running, outdoor workouts) and they're amazing. I ended up buying a few other things from them too. They're unfortunately not in Malaysia right now, but I'll certainly keep following the brand.
One thing I have to note is that it's weird that the items are more expensive in Switzerland (even though it's a Swiss brand) than anywhere else... Plus there is no real flagship store in Switzerland.
Can buy in Singapore
@@jauipop it’s not weird, that’s how pricing works. You adapt the pricing to the living standards of that XY country. Living standard here is high, and ON keeps their prices in Switzerland high. Even-though there isn’t much of a big difference in other countries compared to Switzerland’s pricing, talking about ON only.
Now running labs carries them in Malaysia
What’s the ON shoe that you have for wearing shoes everyday? I’m debating on getting cloudsurfer or one of the other ones for the all round shoe. Please advise
I had lca surgery and now I'm wearing the on cloudflow. I use it daily, I run in and outdoor, and it's amazing. I had problems to walk and run long distances before, but now I have zero problems. These shoes, at least the cloudflow, they are wonderful, and also very high quality and stylish. My knee thanks...
ONs are hit or miss - in my case they fit nicely. I think they look funky enough that works very well for marketing & sales. If anything, they're comfortable for travel/casual work shoes.
i love how each person who came on board to build the initial team was also an investor, what a great idea!
And all white! That's your favorite part I'm sure.
@@silvermediastudio if they are from swizz, its a higher probability that they will be white mate.
@@danijel8494 ikr? poor guy totally missed the point. stay in school, kids.
what's the incentive otherwise?
@@danijel8494 Just how they like it.
As a runner I prefer my shoes on the more cushy side, I tried them and it wasn't for me but I love the hustle, how they go up against the giants in the sports industry - amazing!
What do you mean by "custy"?
I like the way they look, but most of the reviews from a couple of years ago were on the negative side, I don't know if anything has changed. Anyway I am a runner, maybe they are more of a lifestyle shoe.
Co-sign this comment, I have tried this shoe several times and it just isn't comfortable, I am amazed that they are holding their own against the Big Boys.
What is your recommendation?
@@jen5917 Everybody is different so I suggest you try several brands/types, in the running comunity there are a handful of brands that people swear by so check them all out :)
I have the On cloud shoes, I wear it on running and sometimes when I go out, because it's good-looking to be honest. I really like the design and it's a bit expensive though, but it's worth it for me in my opinion.
He is very comfort with his shoes, the nine one was always on the table the whole interview!!
The beginning of the story is exactly what I'm experiencing now with the GEMJI game :) So this video came just on time. Thanks, Oliver & CNBC :)
awesome story! so much we can learn from this.
Thank you for sharing this.
Yep... be white, hire only whites, and outsource to China.
I had my first par at 2016 and still use it. Love it !
were you using adidas ultra boost shoes before then ? how do you compare it to other shoes ? what is so special about it ?
@@fayezfamfa active runner and marathon participant, I prefer to run in Nike’s then surprisingly HOKA are my second go-to’s
Heeee buy new one😂🤣🤣🤣🤣
just stick with ultra boost is much better
Love seeing Swiss startups succeed 🇨🇭🔥
Nate, Grüezi wohl !
Seems like a great nation with wonderful people
Love seeing White Men succeed using Chinese manufacturing
fixed it for you
Isch e mega guets gfühl d schwizz so z gseh
Indeed. Bad to see that they are produced in china and not in Europe
A human interest story that can be both motivating and inspiring for people to follow through on their creative inspiration. Letting go of what ifs” and being diligent to Follow through is key… Great story😊
Love their cloud X, lightweight and great for cross training and walking around
I am not a runner. I am a soon to be a 70 y/o female with a symphony of major orthopedic issues. Walking has alway been painful and difficult. I've worn Birkenstock, Mephisto, Wolky, Beautifeel, New Balance, Brooks and Alegria brands over the last 50 years. I was introduced to On's last month and bought a pair of 'walking' shoes. My On's are by far the most comfortable, supportive shoes that I have had on my feet in decades. Highly recommend this shoe.
Buy ASICS
@@PurpleRanger69 agree. Asics is the most recommended brand by orthopedic doctors.
Should have tried..... Crocs.
Best shoe I’ve ever worn, put on. 35 years and finally there’s a shoe on this caliber!
marketing works wonders eh?
I can’t lie , these are the best things I’ve ever put on my feet , I do everything in them , they definitely handle every aspect of nyc life, I wish they had work boots lol
I bought their product for the first time ~ in 2014. No one knew this company back then. It was nothing to write home about. Interesting idea but mostly it was the looks. To my surprise, however, they really took off. At first, I saw mostly people in Switzerland wearing ON - this is a special thing with the Swiss, they are conditioned to buy Swiss made (or at least there needs to be Swiss-something) even if it is not something special -- not a bad thing IMO. Then I gradually started seeing ON shoes in Germany, California, Austria, and The Netherlands -- mostly upper-class people. Nowadays, more and more people use them casually, not for technical purposes. This is mostly attributed to the relatively slick design of the upper part of the shoe. Minimalist and clean, not cheesy apart from the "engineered in Switzerland" bs. The latter is necessary as the shoes are not "Swiss made" but mostly made in China instead. The midsole is still funny to me -- it is clear they want to move away from the "clouds" gimmick and are trying to figure out ways to evolve the design, but they still rely on the holes. My point is that this is a Patagonia-type semi-fashion brand for people that justify spending a lot of money based on some technical promises. ON might be yet another gimmicky brand but, boy is it an amazing lesson in marketing. It is the textbook example of how the Swiss industry works -- aim at the premium product in order to be able to charge that 25% Swiss premium.
I own a pair of on cloud cloud swift. I really had to get used to running with them. I'm not 100% convinced and one of the problems I have is I like to cut corners by going through the woods but then I get pinecones stuck between my sole :p
I owned 3 pairs a few years back when I was jogging. Comfortable but after a year or so, the sole gets brittle and becomes very slippery, no grip indoors for walking for the flat model with no separate nodule. The other 2 older models, one or two the nodules breaks after the sole becomes thinner.
Agreed. My older one feel flat and dead after 1-2 years
Ok now this is a real comment. Shoes get worn out. All these other people on here claimed that it lasts for years! Sounds like a scam when I read that.
@@supersyaz2871 I think it was my cloudflows. But I've had probably 5 different models and most retained sufficient spring 2+ years. but some get dead quickly. I still have and use my first pair regularly, which surprises me every time I put them on...
Running shoes are designed to be good for about 500 miles. You probably need a new pair every 6 months to a year with regular use.
@@cwr8618 running shoes aren’t supposed to last 2-3 years, replace your shoes when they’re worn that goes for any brand.
I’ve bought the cloudmonster, as a rookie runner I bought wrong trainers (Nike renew) plus I didn’t know I was flat footed, the store attendant didn’t seem to have a clue either! Anyway I suffered ankle injury only 8 days into my running….off for 10days. Disheartening.
Someone recommended me these, and my goodness the difference! I’m no longer “slapping the ground” but I feel like I’m flying 😍 My ankle is absolutely fine, not even a twinge of pain.
Worth it!
Even if I have to go through 4x pairs a year.
Such a great story! I now have three pairs!
Come one, the content is so good, but who ever edited the sound should learn from this one. The music is louder than the voice and I can’t hear what the founder of ON is saying!
Very swiss the landscape at the beginning.. greetings to sweden:)
Just got my first pair. Both functional and beautiful.
I didn’t like these at first then I looked into how this company got started and how they designed their footwear the only thing I still don’t like is the Logo on the side but then it took a while for me to get comfortable with the PUMA Logo! Refusing to wear their brand for years! I still haven’t got any of their items but sooner or later they will design the one thing that convince’s me👍🏾🙏🏾
All inventors and entrepreneurs need a big break, happy to see ON got theirs 👍
Please make a video about Hoka!
They are the best. Such great quality and comfortable. I have four pairs!!
Great video, and great idea, looking forward to more of those CEO stories
As a sneaker head and a runner I can say this is my favorite brand of shoes since 2021
I bought the Cloudswift for running but it really wasn't the shoe for me. The regular Cloud on the other hand is the best everyday shoe I've ever had! No matter how long I walk in them, I never get foot pain, and they're super lightweight - you barely feel them on your feet.
which model is considered the regular shoe?
@@andrefrancis95 For me it's the "Cloud". With the elastic laces which you don't have to tie.
make it need a branch in Africa, so much innovation happening in that space, we have a great young women entrepreneur who also developed her own shoe.
I just totally loved my On sneakers…I use them for everything
great interview. wish the best for this guy
I’ve been wearing ON’s since their release in the USA ! Love them, especially the fact they don’t get over involved with athletes (Roger excluded) or politics ! Smart model .. keep-em coming ! Love hard work = success ! Great quality and innovative .. so cool.
Marketing trumps actual product every time.
Oh my gosh, they were soooo good from the beginning. Luckily tried some on in. 2017 and wow.
really loved his approach! thanks
Incredible approach. Start off being white, hire only white people to work for you, and then exploit Chinese labor!! Almost guaranteed.
Goes to show you there’s room for everyone. 7 billion dollar shoe company and I’ve never heard of them or seen them on any feet.
Only white people can afford them
They are quite popular in Germany.
@@ege-vm4xv now that I’ve seen this video I’m actually seeing them quite a bit. You know how that goes
@@ege-vm4xv So was socialism, how'd that work out?
where do you live lol?! in Europe and US you can definitely see it. i feel it's like iPhone though. people buy them cause others have them.. more to be seen than anything else
Their brand is really confusing… are they “Qn” or “Cn” or”On” it’s really hard to tell what they’re called
QC is right Trust me haha
..it's ón - with *ó* on top and *n* beneath it
love his philosophy and approach: 'we're not attacking, we're competing. let's just figure out how to make the best product on the planet'. ❤
They tell that he was born and raised in Switzerland but are showing pictures of swedish houses and landscape 😂😂😂😂
in Switzerland "on the family farm, so close to poverty line". Dude narating seems to never have been in Switzerland. lol
Using stock European footage no doubt.
And he said "soccer", but why? :))
Americans confuse Sweden and Switzerland all the time, sadly. He uses the word "soccer" to make it understandable to americans, since he is talking to an US outlet.
It's American. They wouldn't know the difference.
Man, I see nobody wear these shoes, I have no clue how come this brand is worth $7B, wow, good job.
Great products on to my 5th pair including Roger Pro’s for tennis and they are amazing so comfortable and unique design……🎾🎾🎾🎾 Great move RF.
I came across these shoes about a year ago, absolutely love them
I LOVE these shoes. have many pairs.
Definitely the best looking pair of sneakers I’ve ever owned. I also love that they didn’t need to be laced and I could easily step into them. The soles started to feel really firm on each foot strike recently, though. I only got about 70 miles of running, but many more of walking (all on my treadmill) on that pair before retiring them. I just bought a pair of Hoka Bondi 8’s. They’re much uglier than my Ons and they squeak when I walk in them (I don’t notice it while running because it feels like it’s the back end of the insole that squeaks and I usually strike my mid or fore-foot when running)
I’m excited to wear my retired Ons casually this summer even though I won’t run in that pair again. I’d like to try another pair of On running shoes, I just want to be sure they have some with a softer ride.
I wish all running stores had treadmills- it makes all the difference when choosing a new pair of running shoes. I’ve ended up with so many pairs I’ve hated because the only test drive option was bouncing and awkwardly walking around the store, that and relying on gimmicky foot tests from the sales people. Just let me run in them for two minutes and I’ll feel confident about my purchase!
I had a pair of the Clouds and noticed the same thing. Just bought a pair of cloudsurfers about a week ago and they are insanely comfy! There's a nice bit of rocker in the sole that makes them a joy to run in, and the way the sole has a flat base (as opposed to ridges around the bubbles) will potentially give them a bit more longevity.
Yup. On aren't very soft at all. They get harder the longer you have them. Funny thing about Hoka is that the 100 dollar ones are way better than the 200 dollar ones 😂. Just my opinion
Thank you for the inspiration.
I love the ON shoes for running or very long walking (Im not as tired). My wife and I own two pairs each (different colors of course).
In Germany, most of the physicians wear your shoes, great work!
I had one of the shoe I don’t know where I buy it oh man that shoes stay with me long time. Peacock blue color oh I love it.
Finally a Very well constructed Shoe, everything about them is uniquely different from the more highly favoured conventional brands. I have Nike's, Under Armour, Converse, Solomon. But my go to shoe of choice is On. I have at least 8 pairs of On shoes in various styles & fits, in my eyes they are "The" best shoe.❤😮
Love this guy
People going off on these shoes. Shoe preferences for athletes are pretty personal.
Some shoes have a lot of padding and bounce others like the zero drop shoes.
Great video, Most times it amaze me greatly the way I moved from an average lifestyle to earning over $63k per month, utter shock is the word. I have understood a lot in the past few years to doubt that opportunities are bound in the financial markets, The only thing is to know where to focus.
I keep wondering how people earn money in financial markets, i tried trading bitcoin on my own made a huge loss and now I'm scared of investing more.
@@susanhaynes679 That won't bother you if you trade with a professional like Mr Tony Alin berker my coach, you may have come across him on interviews relating to bitcoin. He trades, manage trading account and offer mentorship program for clients who wish to become professional investors.
@@dralfred2400 You allow people to trade for you ? that's interesting , how safe is it ?
Wow I can't believe you guys are discussing about Mr Tony Alin berker, I once met him at a conference in California 2019, just before the pandemic. I can testify that is very good in trading..Highly recommended.
@Oscar Lambert Yes i do, I've known him for couple of years , I'm still using his services , His management team is quite impressive so far.... with my $15,000 deposit, I made over $288,000 US Dollars profit with just 10% charge.
Olivier Bernhard's journey from triathlete to innovating a unique shoe concept exemplifies how athletes can transition their deep understanding of sport into groundbreaking entrepreneurial ventures. It's inspiring to see such innovation driven by personal experience and a desire to improve the tools of the trade. 👟
I LOVE my ons. I had hip surgery and most shoes irritate my hip after a while. But not my ons. Love them!
Very minor note about some of the terminology. He wasn't the fastest "sprinter?" The marathon is most certainly not a sprint. 100 meters, 200 meters, 400 meters are considered sprints. "Hung up his cleats?" Runners do not use cleats. Some use spikes on the track, but marathoners do not. Cleats are used for golf, baseball, football, and soccer.
Cleats is also the term (UK/European English) for the under-shoe metal part for clip-in cycle pedals, so fits here if referring to hanging up his cycling shoes
Isn’t there a sprint distance in triathlon? I thought the run was 5km in the sprint version
I tried these on at a demo in my gym. Only really had them on my feet for a bit, but was not impressed, thought they were overpriced for what they were selling and their 'tech' was nothing new.... also thought the logo 'OC' meant 'On Cloud' like they felt you were walking on a cloud lol Glad he made it though!
ha ha yes the only way i feel "on cloud" is after i smoke weed ;)
Very inspiring! I still need to try a pair of On shoes but I'm very curious
I have my first pair of ons and they are THE BEST!
Very inspiring story he made it against the odds!
Nothing odd here..
My wife bought me a pair two Christmas’ ago. Most comfortable sneaker I’ve ever worn. I still wear the same pair today. I think I can get 1 more year out of them.
A few years ago I was talking to someone at work about my running and they said to me “get rid of those no name shoes, and get a pair of hoka’s and be done with it”. I bought some hoka’s, and they are a nice shoe for sure … but there’s something about On’s that I keep coming back to. I think it’s the look as well. They are unique, but they are subtly in their styling. They don’t look like a clown show.
Love their shoes!! I've purchased 4 pairs and looking to get another pair.
Inspiration 👏🏾I'll start soon my sportswear company...
Much success and health
Business is a simple game. Many people from different countries chase the money for a lifetime and at the end, The Swiss wins.
Tamam ! lol!
That was funny to read. Thanks
Good story I suppose though I am for barefoot or minimalist shoes at this point after suffering from plantar fasciitis using regular shoes. Personally would take Xero or Vivobarefoots.
bought a pair of these recently and never heard of them. Pricey but totally worth it.
These are the only shoes I wear and I have very sensitive feet. After wearing these a few months I tried my new balances and they felt soooo heavy
this was super interesting :)
The story and people behind it make the shoes even better
Just got the cloudmonsters and out of the thousands of miles ran in hokas , Nike, la sportiva , salomon. The ons are superior in my opinion, they just feel so good and springy
I’ve been passing by the ON store in my country not knowing its the hottest shoe brand right now. Their store here is almost always empty cause nobody knows about the brand. At around $200 a pair, people here would rather spend it on popular brands.
Which country would that be? Because so far there are only four ON stores in China and one in the US.
@@Sabundy manila, Philippines
The shoes don't look that great, I understand why the store would be empty. They got a good hustle going on though
I work at a shoe store and these are suddenly on everyone's feet. I get mixed reviews though.
I haven't seen them locally. What stores have you seen them in?
@@timbohouston there available online for us customers.. I just see them on customers feet as they walk in.. I've one person say there very comfy, one guy say that he was disappointed and another lady say there average.
they are also all on sale!50% off lol
People where I’m from literally get these because of style, and when they go for a run the realize it’s all about looks. These shoes are nothing special, except the new cloudstratus, that one is quite nice.
@@thegagepage9194 reebok made a similar similar shoe around 2011 2012 ish.. it looked so cool and nice I bought a pair. It was like a regular shoe.
i suffer from plantar fasciitis and the ONs shoes are top recommendations. i managed to hike up to the Hollywood sign and navigate around the rocks at the grand canyon with these shoes. they’re very comfortable and helps me walk for long periods of time
Yes, and no. Soft shoes will ruin your knees long-term. You actually need hard plantar fasciitis insoles.
I was blown away after running in my first pair on shoes now I have two of there shoes in my rotation
10:30 is it honestly a surprise the most famous Swiss athlete in history shows a preference towards a Swiss brand…
Those shoes are pretty sleek
I still remember walking into a hiking store and saw these shoes. I was amazed by the aesthetic design and thought it was for women only. Then, saw the male ones, and bought a pair. Difference it makes from just wearing flat shoes, and since then got me three other pairs. I still want the beige ones though! With light blue, looks so nice.
I'll see you on the top, Oliver. ✌🏼
All credit to the guy, it’s a great success, with some wise decisions and a good team behind him. But as far as I can tell, they’re a success story mainly because of ‘look’. Whilst some brands have earned their reputation for product excellence and innovation first, and then some years down the road have become fashionable with the general consumer, (Arc’teryx, Oakley etc), these have jumped through that first step much, much more quickly. I live in the home of European trail running, Chamonix, and watched these being worn by more and more people, but nearly all of them are just wandering around town, grabbing a coffee or having a beer. Same when I visited London a few weeks ago. Loads of people wearing them in SW London (wealthy London for those who don’t know), but almost none running in them. They look cool with their funky sole, and mesh upper, and they’re comfy (I’ve tried a pair), but their sales seem to mainly come from fashion users not runners. Trail runners in these parts use Hoka, Inov-8 and Salomon. But as I said, credit to him and the team, I’d love to list on the NYSE after just a decade.
Nobody's pretending that runners are the primary target of the brand - that's why it's so successful. It's bringing running tech to a casual show...while also maintaining offerings that a serious runner might have interest in as well.
Same deal w/ basically every successful athletic shoe company in the market.
@@bhr788 but every other brand makes better products for cheaper, this is a hype brand
I hate to say it but the comfort is nothing special. It’s a mix of placebo and good marketing, the midsole is the most basic Eva foam, you can find that in every single budget running shoe. You can find nikes with it for like $50-$100
He is such a humble person! "JUST WANNA THE BEST SHOE FOR THE PLANET! GOOD ATHELETE
I will buy a pair for sure.
Money is abundant, let’s go get it my friends.
That’s right, let’s get it
The background music is pretty loud.
I've been with ON since their first shoe.
They are so comfortable and my favorite brand right now. It's too bad that the shoes last 4 months at best if you're not rotating them out.
“On Cloud”? Yeah, because prices for these shoes are sky-high! 😂