Wendy's considers surge pricing: Will other fast food chains follow?
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- Опубликовано: 25 авг 2024
- Fast food chain Wendy’s has announced it will begin experimenting with dynamic surge pricing, similar to airlines and ride sharing, where costs change depending on demand. NBC’s Christine Romans reports for TODAY.
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#wendys #fastfood #money
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I don't need Wendy's nearly as bad as they need me !
Best response ever. If everyone would stop eating at all these restaurants for 30 days, they would all drop their prices.
@@Endoftime-ej7sr"big boy gets whst big boy wants. Me hungry!" This how alot of americans think. They wont ever stop eating out here in the states
I hope this happens @@Endoftime-ej7sr
Exactly.
Well said.
Just boycott Wendy’s and don’t ever buy from them again!! It’s that easy
The food is gross. I avoid them already.
I'm not going to buy from any company that price gouges via "surge pricing". Bad enough to get scammed every time you buy groceries due to inflated prices in the name of greed. I've cut out a lot of products from my life since 2020 thanks to these idiots being greedy.
Done.
😂 in my town Wendys is already slow compared to the other fast food places. I see this as being the final nail in their coffin
Yep
Nice knowing you Wendy’s! Call it what ever you want it’s price gouging! I have so many other choices.
@@plowe6751How is this move by wendy’s not price gouging?
It sounds like a George Carlin routine: "There's no ceiling to what we'll charge customers but it's not "price gouging," it's "competitive pricing."" LOL!!!
With everything in stores now costing a little over the $1 price, even for just a bottle of water, back then you could get a cup of water for free, at your kitchen sink, the garden hose, other friends houses, at stores though, they hire workers who work for money in order to not make the universe seem to be dead on reliability, dependencies, peoples dreams to still not be taken out for Ai to get lower paying jobs is the futures investment, a lot of companies realize nowadays that optimizing scripts on machines can help to loosen and control the machines better, taking away their sometimes long times seeming to at times getting confused when making something with ease technology, as its upgrading after technology is updated practices.
We know (we all do) that with Ai now playing its role within our universe now that this can be expected to get much bigger, loosening up jobs with technology that’d newly perfected to give work places better control which may also help them upgrade jt one day to make their stores 1 day now another work station mankind obsolete for is whats among us.
If more trees and coal are mined but by technology, mankind would be cutting down 1 tree with their hands while a robot would cut down 5+ in less time, so we nave a future ahead of is thats thickening, becoming wider, with more money being printed by technology, we can expect there to be more minimum wage increases to work places that used to employee a kid for part time jobs being a sweeper for 1$ an hour in the mid 1900’s
“Inflation” describes my entire comment by itself, look it up by both the images, videos, you’ll know what it means, to keep going, means we’ll keep evolving, migrating, shifting and changing!
Exactly! I thought this was illegal.
Yeah I won’t be eating at any restaurants that choose to do business this way. This is ridiculous.
I agree. It's just another way for a restaurant to take advantage of customers. I see nothing good and or positive coming from this experiment or test or whatever you want to call it.
Oh and don't forget the tip!! 🤣
DQ started to do this near me.
Problem: Surge Pricing Solution: Boycott 🤔
That's exactly what I've been saying! Boycott both grocery stores and fast food.
So true, no more surges for them. They can sit there and eat their own food till they run out of money!
This just seems like a gimmick to raise their prices on a permanent basis. If enough people patron Wendy's during the slow periods (to save money), then wouldn't this create a high traffic, busy period that would still enforce the increase prices?
From a standpoint of moving some customers away from busy periods to slow periods, that makes good business sense. Even out the day and you don't have to have as many staff on hand to satisfy specific times, improves speed of service in those busy periods, and less employee stress. That said, most people eat when they can and for most people that's around 11-1 and 5-6 pm. If they want to raise prices at lunch, office workers will go elsewhere. At dinner time families will go elsewhere.
Nailed it
This will not save you a penny.
@@kamX-rz4uyyour a 14 year old playing lawyer
if this helps regulate or average out their peaks & valleys of consumer demand during the day, doesn't this make staffing need to accommodate for this change also? You may need more regular staff to cater to this at all times or more times of the day, no?
EDIT: Oh wait, AI automation (AKA robots) will take over such human labor will be less needed.
Next they'll raise the price based on what kind of car you drive. "Okay kids, pile into the old Dodge so we can afford Wendy's."
your comment doesn't even make any sense to what surge pricing is about.
@@naejinYou must be fun at parties.
You are completely correct. They just said they plan on using AI to calculate how they can manipulate and get more money out of us. How they can entice us more. Notice they never say they are using AI to figure out how they can give a better value to us while still making a good return for themselves. At least that's how this EX-Wendy's customer feels.
This just shows how stupid these CEOs are. To spend $20 million on digital menu boards that you don’t need instead of giving your employees a bonus…. That shows they have no priorities.
It's a fast food restaurant. They don't need bonuses.
Dividends. Profits. Thats their priority.
Profit over people
they just set around fingering out ways to rip you off
That's capitalism.
Don't eat at these places!!!!!!!
I been to Wendy’s today and I can see how higher the prices are just like flights concert tickets housing and jerseys too we must need to see the lowest prices
I am not waiting for them to implement this. Starting today, I am done.
Drove passed a Wendy’s hungry, and I had no problem. Boycott Wendy’s.
This is the stupidest idea I've ever heard.
Although I don't like the idea of adding more stress to lunch breaks, it's not that unheard of to be considered the stupidest idea ever. You ever heard of market price for things like Lobster or other seafood? That's capitalism for you in a nutshell.
black ball wendys
straight up
Would surge pricing help me get a CORRECT order for once? Would surge pricing provide actual mobile service, instead of having customers wait half an hour in their car, and 10 minutes at a register hoping they could receive their order? I swear, there’s hardly anyone working there. They pay like one or two people to do everything. I have never had to wait on another customer at any Wendy’s this century, and yet it still takes forever and the orders wrong. Just shut down the dining area and the app, and be drive thru only. Save your costs there.
Hopefully this will be the downfall of fast food and we'll all start eating at small businesses again.
...to be fair most local businesses tend to be slower,more expensive, and less consistent which is why we tend to go to fast food...
we'd probs just eat out less
(also ik someone will read this and be like "well not this one place i go to they're not like that" but im just generalizing. i for example get Chinese food for its low cost and quick service, but not all foods like burgers can be made as fast without the equipment these restaurant chains have specifically the thrive through focused one and not dine in focused ones.)
Stupid. Why would I pay more money for the same raggedy double stack just because of the number of people in line?? So I have to wait longer AND pay more?
Did the idiots who came up with this know that ride share customers keep Uber AND Lyft open at the same time? If Uber is $50 and Lyft is $30..... ijs. Brand loyalty went out the window when the pandemic hit. Who ARE these people??
That’s exactly their plan! To surge price the food during peak hours. Just don’t make a stop at fast food restaurants!
@@hanbury22 I just revisited this and realized, I haven't been to a Wendy's since they announced this idiotic plan.
So basically, everyone who works a 9 to 5 is being punished as a thank you for being a customer. My wendys is 2.2 miles from me and while I like my baconator I'm not always in the mood for that drive. It will be even less next year it seems.
Their burgers aren't even big anymore.
Boycott Wendy’s
why?
This is the future demise of “fast” food. Wendy’s is going to implode if they do this.
Anyone who raises prices based on variables like how busy the time of day is, is simply gouging. Thats all it is. They think you're that desperate you'll pay whatever the price is. This isn't a stock market. It's like the delivery services now wanting you to pay a premium to make it "worth it" for the driver to pick it up. If they don't expect a big tip they can refuse to make the delivery and wait for an order to come in more enticing. Not going to turn my meal into an eBay auction
Who came up with this idea???? If a wait longer in line i have to pay more????
You already pay 15-16 dollars for a combo meal how high will it go this is just pure insanity what's going on in our country especially the last three years we won't have any money left .
I'm just glad that I was born in the last barely liveable generation this world will see😢
Stop eating out! It’s that simple. Fast food restaurants are placing more value on how much they can charge customers
If surge pricing means that their employees will also get surge wages, then I would support it, but that’s obviously not gonna happen.
Of course not. Those extra profits will go to shareholders and such.
The Wendy's close to me has the absolute most horrible customer service I stopped going solely based on that. Part of any job facing the public is to be at least pleasant. Surge pricing cements my decision to NEVER go back.
Guarantee that the owner would only give them a tiny fraction of the profit increase if even that. So even a theoretical wage surge would be abused to the owner's advantage
I find it amusing that wendys executives don't even recall their own core values. Namely, "fair pricing". Pretty sure their surge pricing plan goes against fair pricing. They might consider changing their values before implementing this plan.
Does this mean there will be dynamic wage increases for its workers based on workload? Ya I didn’t think so
I see three things coming out from this. Taking advantage of customers more, more angry customers, and Wendy's loosing business. I see nothing good and or positive coming out this experiment or test or whatever you want to call it.
Wendys closing locations just like macys soon 😂😂
No dynamic pricing is not helping anyone but their bottom line. This needs to be illegal.
i don't know whether it should be illegal, as it's just supply/demand economics. basis of capitalism. if made illegal, this could send a ripple effect and make many other forms of supply/demand economics illegal as well.
Gives "dynamic tension' a new meaning.😄
Dynamic pricing means I will not consider the place as an option. It doesn't motivate, it demotivates.
As long as it's just Wendy's restaurants, some potential customers will go someplace else to eat. Other fast food restaurants may benefit from Wendy's losses.
However, what would happen if all fast food restaurant industries agreed to collude to all do it? Then Wendy's would less likely suffer in comparison to other fast food restaurants.
Even without dynamic pricing, wendys burgers is like +$10 by itself… no thanks! In N out gets my business!
why don't they just start bringing dice to your table at restaurants, too when they bring menus . . . .
Yeah, that seems a lot more reasonable than what they’re trying to implement.
And the future AI they are implementing to decide what your price will be later
Not eating Wendy’s is an option
Yup, and if all fast food restaurants don't follow in Wendy's footsteps, Wendy's will likely have less demand for their food in general, and other fast food restaurants will likely pick up some extra business. Beware if all the fast food restaurants collude to do it in unison then. If this happens, Wendy's will likely not lose much business compared to other restaurants.
I never eat at Wendy’s
Time to stop going to all fast food places. The prices are high, the drive through is long and takes too much time, orders are often wrong with either missing or added items, got to order using a computer rather than a person when inside, the menu boards are getting too complex, etc. The funny thing is you can make stuff at home easily that tastes just as good. Don’t get me wrong, I like fast food and it’s great on the go or after a bad day, but it’s been becoming a hassle for a while now.
Wendy's just opened a new store here in sweetwater Tennessee, I've ate there twice since opening,but now that you've decided to profiteer on customers I won't eat there anymore,I will not be robbed by you thieving profiteers,all about supporting the stick price,I'm serious,no more robbery of citizens
America needs to break its fast food addiction ,donuts in the morning Wendys etc at lunch equals poor health and now this insult these corporations just downright don't respect their customers.Boycott.
Then they better make excellent health insurance and dental and vision for its employees!!
Stop eating at Wendy's give it about 2-3 months and prices will come down.
Pure Greed. We need to vote with our money.
Whoever thought of this should be fired. Sorry, I won't be going to Wendy's.
Whoever thought to be the sole fast food restaurant to go with this surge pricing should be fired for not colluding with other fast food restaurants to all go in on this plan. If they all went in together, then consumers would not have good alternatives, other than to pack their own lunches. But some parents don't have time with their 2-4 jobs, and will be stuck paying higher prices.
"It's what Dave Thomas would have wanted."
Where is this world going??
Well eating out was fun while it lasted. As for me it's been months since I've gone to any restaurant and dine-in. Now there's no reason to what with how absurd they're charging us customers. For the ssme price as a large Big'Mac combo meal, I can buy a small bag of frozen burger patties. Some buns,cheese and eat far better then going to the drive-thru.
It's for the best anyway,since they're charging us a lot for cheap quality food.
People need to make sure they dont shop at wendys anymore . Because if they let wendys get away with it, they will show every other fast food place they can get away with it
ADIOS MAN
Boycott corporate greed! Remember, you don't need to eat fast food!
This is just another test to see if enough people will fork over extra money and jump through hoops willingly in exchange for a subpar product or service. The government/corporate model of the future is slowly chipping away at quality of life. They want everything to be price gouged and preferably subscription based so you pay forever
And prices based on whatever their app AI can figure out about you on your phone….
So you may pay two dollars for something while somebody even if they have a larger family, but a higher income pays three times as much.
I bet it also taken a new account all kinds of other things that are huge violations of civil discrimination laws….
The reason why we go somewhere because we know we’re gonna pay when we get there and it’s reasonable and it doesn’t change .
If the price is going to change like the stock market, based on surges, and then my personal spending habits/income/children …. All information you got from me in a way that I don’t think should be gotten because it’s my private info on my phone….
Just because I download your app or go through your drive-through, does that mean you have the right to gather any information about me or my family or my spending habits.
That is the AI they’re wanting to implement and it is creepy .
If we want this to stop, we have to boycott this now heavily just like Bud Light and show them. We are done dealing with this crap.
People are people, and everyone is valuable, and everyone should get to pay the same price and you set your prices for all .
If I want to Harris Teeter or very expensive grocery grocery store prices at Walmart, I would go to the expensive grocery store.
I go to Walmart because I know what the prices are going to be and it’s going to be reasonable …. If I get there and you charge me more it’s no difference if I go to the mom-and-pop grocery store guess where I’m going the mom and Pop grocery store because they’ll have better products there for the higher price.
If these companies think that this AI individual pricing is going to work for them it’s actually going to shoot them in the foot.
Oh no this CEO must go, i am already paying 13$ for a baconator combo…
It's kind of hard to wrap your head around. Take retail for example, there is something called a price adjustment if the item goes on sale within a specific period of time. Wendys is trying to get customers to pay more for the same product at certain times of day. There is no way that is going to be logical from a consumer standpoint.
I bet you money, the prices will never “surge” down if you’re the only customer in the store!
Congratulations wendys. You have destroyed the brand entirely today. Literally will never go to another wendys in this lifetime.😢
If this works, blame stupid consumers. The only way this works is if consumers are dumb enough to pay for it.
Why not take that 20 million dollars and pay your workers better.
Amerians can wrap their heads around 'dynamic pricing' when there is a limited, finite number that can be sold, such as an airline seat or a concert. There are only so many seats on a plane, at a concert, etc.. We hate it, but the laws of physics help us understand the concept. Fast food places are known to serve until they close, not until they run out of food. So, introducing dynamic pricing in this category comes across as only one way - a cash grab. Even if they retract this cruel & ridiculous business plan, I can't see Wendy's coming back from this tbh. Not anytime soon, at least.
Price gouging
I no longer go to McDonald's because of their crazy prices, so I'll certainly axe Wendy's off my list, too.
You're about to get a dynamic lesson in how broke people actually are🤣
🤣😂
RIP FAST FOOD
Let me fix the title for you .... "Wendy's considers price gouging their customers"
Wendy's always the last choice among other fast food establishments in my area , food was always sub par
They'd actually #2 behind McDonald's
Wonder how much longer till supermarkets start doing this?
I love Ronny Cheing's take on surge pricing on the daily show. Buy when not peak times and resell in the parking lot during surge pricing 😂
I have never eaten at Wendy's anyway. After parents saw that I seem to have a fatty liver, they suddenly all kinds of restrictions on what food is served in my home that is more extreme that what any doctor prescribed. If I try to find a super healthy alternative, my family will say that it costs too much. If I try to eat outside at a college event, my mother will act uncomfortable. I can be admonished just because I ate something that they do not feel comfortable with. I once took home some bagels from a college event and my mother threw them unexpectedly in the garbage.
That will probably be their downfall
If this goes into effect, trust me, my family and I will never eat at a Wendy's again.
Perfect lesson for my high school marketing class
4 piece nuggets cost 3 bucks for processed chicken flavor with bread crumbs. I ain't paying for that
Excessive dividends and CEO pay cause inflation.
Inflation is caused by massive government spending and energy prices.
My local Wendys is so bad I haven't been there in 6 years. This is just one more reason to never return.
Wendys is about to shoot themselves in the foot
Bye, Felicia! Congratulations on losing this family of customers Wendy's. We don't appreciate PRICE GOUGING.
Boycott all places that do this. This is outrageous.
and the best part is is that the employees still get paid $10 an hour
These fast food chains are completely out of touch with reality
SO WENDY'S PLANS ON INCLUDING THEIR WORKERS ON SURGE PRICING OF COURSE, they wouldn't just make more money without including the workers performing the same task, right?
I’m finished off Wendy’s
It’s about time the customers start practicing dynamic “not going to Wendy’s” where we just dont go to Wendy’s at any times of the day.
Time to start putting in the willy wonka style golden ticket for a free combo win.
Any restaurant that pulls that crap will lose me as a customer.
I will NEVER be ok with dynamic pricing for fast food. If consumers don’t revolt, then this will be a trend that will continue at other restaurants. The moment dynamic pricing goes into effect at Wendy’s will be the LAST time I buy anything from them.
Goodbye to WENDY 😢😢😢
I’m sure that dynamic pricing for labor is going to Motivate them to cut that mess out…
I'm actually not going to ANY fast food places. I slowly started stopping two years ago , and now I do not go at all. And guess what?? I do not miss it at all.
How about investing 20 million for benefits first employees or better food.
They already had to release a statement to help with damage control saying they will not increase prices during peak hours (lies).
Stop going to Wendys yall. Lets make these fast food chains feel the hole in their pockets like we do.
Wendy's isn't even good anymore so WTH are they even thinking?!
This is price fixing which is illegal. The FTC needs to investigate and Congress needs to nip this type of price gouging in the bud to prevent adoption of this economic scheme into every arena of life.
Wendys has been shooting themselves in the Foot since 2010. It all Started when They booted Wendy Thomas herself off the Chairboard and when the Chair sold the Company to ConAgra Foods away from P&G(Procter and Gamble had been Wendys' Parent Company since 1989).
I received news that they backed out of the decision
The Outrage from Customers definitely worked out for the best
That CEO should be fired immediately, simply put your customers are not going to be okay with this. Stupid idea!
$800 for Taylor tickets. Dynamic pricing is terrible😂 girl. $800 for a ticket is flat robbery. Shouldn't be more than 250$ max.
I will insure I will never go to a fast food that doesn’t charge all customers the same price. There are many competitors.
Wendy’s has been deleted from my options.
Can't wait until they go all in on an 'value meal loot box'. Imagine needing to buy your extra value meal 10 times before you actually get what you want.
A report came out showing their food (Wendy’s) has high amounts of microplastics in it. Don’t believe me look it up yourself.
Wendy:
We want to play with your money
We want to play with your heart
We want to play with your soul
We want you to come!
Game theory in play here. If Wendy's is the only one that does it, it will likely fail & hurt Wendy's sales, as they will likely lose some customers to other fast food restaurants. But other fast food restaurants may pick up some of the lost business from Wendys. If all fast food restaurants collude to all do it in unison, then there will less likely that this surge pricing will hurt Wendy's, and an increase chance that it will be successful for fast food industry to increase revenue for all.
Wendys soon to be the next BK.. Buh Bye Wendy!
I agree with the reverse. Regular price typically , with lower prices for slow times...
I do love that pretzel bun...
I doubt you will see lower prices during slow periods, that will probably be the regular pricing with premium pricing added during peak periods. Easier to adjust should the time frames change as people try to avoid the premium time pricing.
kind of a moot point. Nobody is able to afford Wendys.