Some of the Innovative Ways Webio clients are using WhatsApp

Businesses are finding innovative ways to connect with their customers, and WhatsApp is leading the charge. Webio clients have discovered several inventive strategies to maximise this versatile channel.
Here’s how they’re doing it:
✨ Smooth Integration with IVR Systems
When faced with long queues, clients offer customers the option to continue the conversation via WhatsApp. A link is sent via SMS, bringing the customer directly into the business's WhatsApp channel. This not only reduces wait times but also enhances the customer experience.
✨ Clever Use of QR Codes
By adding QR codes to letters and emails, businesses link traditional communication methods with digital channels. One client saw a 70% automation rate for customer interactions, significantly boosting collections and reducing call abandonment rates.
✨ Strategic Solutions for Contact Centres
During peak times, such as mornings, contact centres often experience high call volumes. By using WhatsApp, businesses can manage this influx, offering an alternative that reduces pressure on phone lines and improves overall customer satisfaction.
Why it Matters
✨ Increased Engagement
Customers are more likely to respond and interact via WhatsApp, leading to better engagement rates. Clients report a significant increase in inbound engagement when using WhatsApp compared to other channels like web chat.
✨ Reduced Call Volumes
Gain greater efficiency by offering another communication method, i.e. digital messaging with WhatsApp.
✨ Customer Satisfaction
Providing quick and easy ways to connect ensures a better customer experience.
The key to success lies in moving from point solutions to an integrated approach. By linking existing channels such as web chat and SMS with WhatsApp, businesses create a cohesive communication strategy that drives long-term value.