Why are Companies choosing WhatsApp for Customer Engagement?

There's a reason WhatsApp is so popular. It’s simple: people know it, love it, and use it all the time. That little green icon is synonymous with instant, easy conversation.
✅It's not so much about WhatsApp versus other platforms like Viber or Telegram; it's about using the digital channels people are most comfortable with. And in the UK, WhatsApp is king.
✅Consider this: WhatsApp boasts over 2 billion users globally, who collectively send around 100 billion messages daily. That’s about 50 messages per user each day! (It’s also a testament to how glued we are to our mobiles!)
✅We’ve all noticed how the effectiveness of phone calls has dwindled over the years. For anyone under 35-or even under 40-the preference leans heavily towards digital communication channels. They'd choose a quick chat on WhatsApp over a phone call any day.
✅What makes WhatsApp even more appealing is its versatility. You can send voice notes, images, and more, making it a comprehensive tool for businesses to connect with customers in a way that feels natural and engaging. It’s not just about text; it’s about rich, dynamic interactions.
So, tapping into the power of WhatsApp is a no-brainer. It's a channel that resonates with users and delivers on what businesses need.