For Success with WhatsApp for Customer Engagement: Get the Inbound to Outbound Balance Right

WhatsApp is more than a messaging app; it’s a versatile tool that can integrate with other touchpoints in your customer engagement mix. But how do you get it to work successfully?
✨Think of WhatsApp as a holistic communication channel
It’s about creating a balanced strategy where inbound and outbound messages work in harmony.
✨Webio clients have shared some insightful feedback
The engagement rates for outbound WhatsApp messages often surpass those of SMS. While SMS might yield engagement rates between 7% and 10%, WhatsApp can sometimes double that.
✨The key takeaway
Balance between outbound and inbound WhatsApp messaging is everything. Cultivate inbound interactions by integrating WhatsApp on your website and other platforms. This approach not only enhances engagement but also protects your communication quality score, ensuring your messages continue to reach your audience effectively.