This is an awesome video. Not a highly talked about topic, but very important. I agree, and today’s age when people are buying a service they are pretty much made up their mind because they’ve consumed and seen explainers on RUclips or other organic content. They pretty much go to the demo just to make sure there are no hangups or gotchas in the specific offering.
Question: What is the marketing mix to shorten those sales cycles? If I know that buyers are receiving info on third-party platform, i understand that that would get someone to make a quicker decision, but what can I do in the meantime?
Get your BDRs into every community where your avatar spends time. Focus on two things: 1. qualitative/ sentiment data around problems and declared intent around solutions. 2. How can you create pipeline within those communities
It's true, the distribution of content to these third-party platforms is rapidly gaining momentum. Unless businesses get good at talking in these spaces they'll lose out and possibly even worse.
@@ChrisWalker171 as a marketer ive been advocating the same. But the challenge is - how do we enable SMEs to talk about what our company stands for or what do we want to be known for? Is there a frame work you can help me with?
Business to business buyers do not want to talk to sales people. Look at the latest article on Harvard Business review the younger the generation the more they do not! Do not! Want to talk to a salesperson. They want to talk to an industry expert that can help them out and not have an alternative motive to get them to buy a product or service.
This is an awesome video. Not a highly talked about topic, but very important. I agree, and today’s age when people are buying a service they are pretty much made up their mind because they’ve consumed and seen explainers on RUclips or other organic content. They pretty much go to the demo just to make sure there are no hangups or gotchas in the specific offering.
Excellent. Different level of thinking.
Underrated video and great insight. Thanks!
Question: What is the marketing mix to shorten those sales cycles? If I know that buyers are receiving info on third-party platform, i understand that that would get someone to make a quicker decision, but what can I do in the meantime?
Get your BDRs into every community where your avatar spends time. Focus on two things: 1. qualitative/ sentiment data around problems and declared intent around solutions. 2. How can you create pipeline within those communities
Value packed 🙌
It's true, the distribution of content to these third-party platforms is rapidly gaining momentum. Unless businesses get good at talking in these spaces they'll lose out and possibly even worse.
The good teams will make it a priority to get SMEs active and not hand social media off to the intern, like so many do.
@@ChrisWalker171 as a marketer ive been advocating the same. But the challenge is - how do we enable SMEs to talk about what our company stands for or what do we want to be known for? Is there a frame work you can help me with?
A fresh take. Nice work.
Business to business buyers do not want to talk to sales people. Look at the latest article on Harvard Business review the younger the generation the more they do not! Do not! Want to talk to a salesperson.
They want to talk to an industry expert that can help them out and not have an alternative motive to get them to buy a product or service.
Do you have the link to that article?
Gold
Dude, very underrated video and channel! Subbd