The SaaS business model & metrics: Understand the key drivers for success

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  • Опубликовано: 22 дек 2024

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  • @kevin78515
    @kevin78515 4 года назад +239

    1. Rule of 40
    2. Repeatable, Scalable, Profitable
    3. Net new ARR = New ARR + Expansion ARR - Churned ARR (5:00)
    4. Bookings = Sales people x PPR (Productivity per Rep) (9:40)
    5. LTV should > CAC (Cost Acquire Customer) (12:30)
    6. 14:00
    7. Negative churn matters (16:00)
    8. Balance Sheet & Profit and Loss Statement DON'T work for SAAS
    9. Guidelines for SAAS success: (a) LTV > CAC * 3 (b) Month to recover CAC < 12~18 (18:46)

    • @titatatuta
      @titatatuta 2 года назад

      Really great session!! Although couldn't understand what's meant by "Quota" here...especially in the metric Salesperson Unit Economics at 20:15

    • @mfrshi
      @mfrshi 2 года назад +1

      @@titatatuta quota is salesperson’s target

  • @christophergrubb3555
    @christophergrubb3555 4 года назад +126

    This guy is a total legend. This 20 minutes will carry me for the next 5 years of my life. Soooo thankful for this.

  • @kevinlevine5543
    @kevinlevine5543 5 лет назад +164

    This is one of those great training sessions you want to study over and over.

  • @dsuthapong
    @dsuthapong 2 года назад +3

    I can't belive this is free! This is so helpful and awesome. Thank you so much!!!!

  • @drapala97
    @drapala97 6 месяцев назад +2

    🎯 Key Takeaways for quick navigation:
    00:34 *📊 Metrics are important for improving SaaS businesses and aligning teams.*
    02:14 *💰 Growth rate and profitability are key factors in computing valuation for SaaS companies.*
    04:35 *📈 Tracking net new ARR (Annual Recurring Revenue) is crucial for understanding SaaS business growth.*
    06:01 *🔢 Running a SaaS business like a funnel simplifies operations and helps focus on important metrics.*
    09:18 *💼 Hiring salespeople on time is critical for meeting booking goals in SaaS companies.*
    12:58 *💸 Understanding customer churn rates and achieving negative churn is crucial for long-term SaaS business success.*
    16:29 *💵 Utilizing unit economics helps understand customer segments and optimize the profitability of a SaaS business.*
    20:53 *📈 Optimizing the funnel, tracking bookings, focusing on customer retention, achieving negative churn, and understanding profitability through unit economics are essential for SaaS success.*
    Made with HARPA AI

  • @prashanbala7485
    @prashanbala7485 5 месяцев назад +1

    Most valuable RUclips video I have seen this year 👏

  • @MaryAlexander-t5f
    @MaryAlexander-t5f 2 месяца назад +1

    You present your topics with such passion!

  • @ivanwes7916
    @ivanwes7916 3 года назад +4

    Brilliant! The most valuable 20 mins ever!

  • @nash.p9781
    @nash.p9781 Год назад +1

    David Skok, you are magnificent.

  • @peterkjerfve4237
    @peterkjerfve4237 3 года назад +4

    Thank you! Supervaluable, well structured and eye opening, and in only 20 minutes!!

  • @fabulateHQ
    @fabulateHQ Год назад

    Spoken like someone who knows it inside out! 👏

  • @angeloveeran7793
    @angeloveeran7793 Год назад

    This was simply brilliant and needed so badly in understanding the matrix of SaaS

  • @jessenielsen69
    @jessenielsen69 3 года назад +4

    Amazing presentation. Just what I needed! What are other great videos that teach about the SaaS business?

  • @bootlabstechnologies5889
    @bootlabstechnologies5889 2 года назад +1

    Brilliant Session!

  • @saedam3513
    @saedam3513 3 года назад +2

    An immense wealth of information wow. Amazed. Thank you.

  • @vinaykumarsingu5130
    @vinaykumarsingu5130 3 года назад

    Before this, there were many blindspots for me in Saas business model. But this talk cleared lot of questions for me

  • @javiertrujillo5016
    @javiertrujillo5016 4 года назад +3

    So much powerful information in a simple presentation

  • @massiveaction6217
    @massiveaction6217 2 года назад

    I am 2 hours new to this and find thus very intriguing.

  • @gracelandbase
    @gracelandbase 2 года назад

    Best video on SAAS metrics

  • @jdustin617
    @jdustin617 3 года назад +3

    So then what is the secret sauce to get to repeatable, scalable and profitable while still growing the product? B2B sales needs the product to evolve and scale while still selling. I know there is no easy answer but this is not a unique problem.

  • @Scantaxx88
    @Scantaxx88 5 лет назад +9

    Such a great talk.

  • @sangeetakhurana9635
    @sangeetakhurana9635 2 года назад +4

    The concepts are exceptional. I appreciate you shared. However, in case of negative churn, the customer one who is churned may give a negative feedback. I mean, if the first customer who is churned will no more advocate for the business. so isn't it a predictable loss. Maybe, he would have recommended the business to someone who has the value worth 8K.

  • @nimda2sdfsdfsd
    @nimda2sdfsdfsd 5 лет назад +6

    Just Superb! Talk! Truely amazing.

  • @mgill404pfft
    @mgill404pfft 2 года назад

    where's the second talk he mentions at the end of the video?

  • @arj123sub
    @arj123sub 4 года назад +2

    Great video. and must watch to get the context of SaaS growth

  • @titatatuta
    @titatatuta 2 года назад

    Really great session!! Although couldn't understand what's meant by "Quota" here...especially in the metric Salesperson Unit Economics at 20:15

    • @mailrgn
      @mailrgn 2 года назад

      means sales target

  • @aslannoureddine9923
    @aslannoureddine9923 3 года назад +1

    hands on ! super useful !

  • @firatlokman
    @firatlokman 2 года назад

    Great explanation, thank you Mr. Skok

  • @ImranKhan-tm2gv
    @ImranKhan-tm2gv 4 года назад +1

    Awesome talk. To the point and so much information

  • @Silent_Control
    @Silent_Control 2 года назад

    19:07 Skipped that part?

  • @mathieusimard
    @mathieusimard 2 года назад

    Do you have a template for those metrics

  • @ruixueli8998
    @ruixueli8998 Год назад

    Can someone tell me who’s this guy? It’s amazing

  • @agustincortes1236
    @agustincortes1236 2 года назад

    Amazing video!

  • @tyleramazonpl1859
    @tyleramazonpl1859 3 года назад

    Good for SDR BDR AE Sales people?

  • @luisdariodavilamartinez5538
    @luisdariodavilamartinez5538 9 месяцев назад

    Amazing stuff

  • @christinenjeri3074
    @christinenjeri3074 6 месяцев назад

    Ave learned alot👏🏾

  • @salvatorevaldez_
    @salvatorevaldez_ 2 года назад

    what a great talk

  • @shivam_trivedi
    @shivam_trivedi 5 лет назад +1

    What do you mean by "Average Deal Size" in funnel section ?

    • @AhmedKhan-dv6kf
      @AhmedKhan-dv6kf 5 лет назад +3

      Shivam Mohan Trivedi deal as in one sale

  • @vegetossgss1114
    @vegetossgss1114 Год назад

    very interesting thanks!

  • @ruchisingh8517
    @ruchisingh8517 9 месяцев назад

    what's his blog name?

  • @kristofferkliemann
    @kristofferkliemann 7 месяцев назад

    Amazing!!!

  • @AlonAvramson
    @AlonAvramson 4 года назад +3

    Equations are simple but the parameters are complex.

  • @MURILAOBONITAO
    @MURILAOBONITAO 4 года назад +1

    Excellent, high level!

  • @pault.5241
    @pault.5241 3 года назад

    Great Video!

  • @nimda2sdfsdfsd
    @nimda2sdfsdfsd 5 лет назад

    is thre a link of the video of the talk he is mentioning link please

  • @jacoblowder6270
    @jacoblowder6270 3 года назад

    Great video, great content. Thank you!

  • @denniszenanywhere
    @denniszenanywhere 3 года назад

    Amazing. Anyone who has tested this approach?

  • @SandeepKumarIaspaper
    @SandeepKumarIaspaper Месяц назад

    Thanks alot

  • @olaogunnusi4130
    @olaogunnusi4130 4 года назад +1

    You Sir are a "God" amongst men

  • @mannn2403
    @mannn2403 5 лет назад +1

    very informative and useful session

  • @Hhhhsh94
    @Hhhhsh94 2 года назад

    Thank you

  • @yunusmj6066
    @yunusmj6066 2 года назад

    Incredible

  • @amarnathreddy6507
    @amarnathreddy6507 5 лет назад +1

    An eye opener session for people who are into SAAS.

  • @realitynuggets6204
    @realitynuggets6204 2 года назад

    Interesting and valuable story of metrics. Would like to know a bit about the best sales person or people David's ever worked with. Seems to marginalize the sales team a bit, but perhaps for sake of brevity.

  • @issaaczala5125
    @issaaczala5125 3 года назад

    Amazing.... Excellent..

  • @ashishanand3004
    @ashishanand3004 4 года назад

    Wow! Blown my mind.

  • @eliedaccache8438
    @eliedaccache8438 3 года назад

    Mind bender!!

  • @Max-bh8tg
    @Max-bh8tg 5 лет назад +2

    What a smart guy

  • @rak111esh
    @rak111esh 4 года назад

    Rule of 40 -> One thing which is critical here is the current scale. If you are a 500k ARR company, 40 is not what you should be aiming at. If you are a 100M ARR company, that's great.

    • @angeloveeran7793
      @angeloveeran7793 Год назад

      At an $800k ARR what should be the target Rakesh?
      What estimate valuation would the above ARR, with 15% growth and 3% churn and 10% profitability. 10 year trading history

    • @rak111esh
      @rak111esh Год назад

      @@angeloveeran7793 Sorry the comment above is not as valid in the current downturn economic scenario. I do not have enough info here. In the old world, ignore profitability to get 50%+ (or 100+%) growth 📈 at 1M was the advice we heard a lot.

  • @brucemunro9555
    @brucemunro9555 5 лет назад +1

    Awesome! Thanks ! Distilled simplicity.

  • @samirhiddani3489
    @samirhiddani3489 3 месяца назад

    I am thinking cosing this video in my super admin dashboard

  • @blakeharrold8133
    @blakeharrold8133 3 года назад

    Brilliant

  • @kleinesmaccify
    @kleinesmaccify 2 года назад

    The other infamous Lord Kelvin saying is “heavier-than-air flying machines are impossible” :)

  • @DineshChauhan-wb2jr
    @DineshChauhan-wb2jr 4 года назад

    Nice ppt

  • @jackymarcel4108
    @jackymarcel4108 3 месяца назад

    Gonzalez Lisa Perez Carol Perez Scott

  • @Admates
    @Admates 3 года назад +3

    Everyone is saying life changing or amazing when he just basically said:
    more sales ppl = more money.
    good salesperson = more money.

  • @TheGoodContent37
    @TheGoodContent37 2 года назад +1

    Sell cheap drug, even at a loss and then when they are addicted charge higher giving less.
    It's not rocket science people.

  • @somuroy4633
    @somuroy4633 3 года назад

    the quality of presentation is so poor, a 3rd grader makes better deck. Quite diasppointed

  • @FelisaSteuber
    @FelisaSteuber 3 месяца назад

    49542 Halvorson Ranch

  • @RakeshSharma-yd8hk
    @RakeshSharma-yd8hk 2 года назад

    Brilliant