How To Get Leads With Google Local Service Ads (Google Guaranteed)
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- Опубликовано: 25 июн 2024
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Now that Google Local Service Ads has been around for a while, I've been able to test it a bunch, and it's available in a lot more areas.
Overall, It's a great way to get leads for your local service business if you understand it.
However, there are some pitfalls to look out for. And you have to do it right so Google will promote you more.
If you have any questions about it, leave them in the comments and I'll do my best to reply.
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I work for another local restoration contractor, and we're just figuring out setting all this up, because suddenly all our leads seem to be disappearing to our competition, because they're Google Guaranteed and we're not. Thank you for making this so clear, and for the insider tips on making it work, like the fact that we have to stay on top of it any make sure our booking rate is over 80%. Invaluable info, thank you.
You putting this up for free is actually clutch - praise to you
Super valuable, thanks Chuck.
Great video. Thanks for your work!
Chuck, really good value thanks for sharing
Everything is clear. Brief and clear. No water. Thank you)
Helpful! Thanks!
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
Really clever explanation and no unnecessary verbiage! Respect! + subscription
Thanks for the video
Clear and understandable, I wish there was more information like this.
very nice explnaation
No water, fast! Way to go.
I’ve been using it since August here in San Antonio TX, landscaper! Killing it 15-20 leads a week
Nice!!
Dude I need advice! I’m wanting to jump from thumbtack and go straight to google to get calls. Any secrets you can share? I’m in charlotte, NC and run a handyman business that I’m waiting to really step up
@@Painfulwhale360 hi men
Great stuff! Looking to start offering LSA as a service myself, thanks for the video
Let me know how it goes.
Great video
Great video
Best video ever.
That's just awesome.
Chuck thanks for this video! Hepled me a lot
Ugh, just fire!
Thank you so much for this video! very useful
Google LSA started off great. It was setup to help local service business. Now it’s dominated by national companies with huge ad budgets. Kind of defeats the purpose. That’s why they call it google guaranteed now and not local services. The local part is dead.
Ya I've had ups and downs with it. It's very expensive for what it is and Google can be a pain to work with on the support side.
Not in San Antonio tx
@@AndrewHotter-gv5nt must be nice, it’s $100 per call here now. No matter what your budget you get only 1-2 leads per week. The quality of leads has gone down hill and Google no longer accepts disputes that very clearly should be accepted they are denying almost all of them even when someone calls for a service we clearly state we don’t offer and doesn’t show our page offering and once they deny the dispute there’s no way to fight it further. I stopped using the service entirely
Would you say the more cities the better or less and totally dominating in those cities with service ads. I’m in a densely populated area Detroit suburbs.
thanks bro...
Welcome
Great video. Obviously clients will claim bad leads for anything not converting. Any tips on what criteria Google uses to honor a dispute?
They listen to the call. If it's someone looking for a job and your website has a jobs page, you might be out of luck. If the service was wrong, that's a dispute. So far I've seen a out 2/3 disputes get refunded. Some don't which is frustrating.
Great video
Thanks!
When offering this as a service to a client as a marketing agency how do you get access to their LSA ads if they create it themselves?
Great Video Thanks.
can this work for beauty based service business's?
can you make one full tutorial.
Hey Chuck! I looked up these ads for remodeling in San Francisco, but i did not find an option for remodelers. Is there something m missing out on or is it the area? Anyways thanks for the video great stuff.
They have different availability in each area but I would think San Fran would have them..
@@chuckthecontractor I've tried it in almost every major city in Cali. But yeah it might not work sometimes. But thanks for the information Chuck you doing great.
Bueno!
Good content. Should we only advertise in local areas that are closer to our office address? And would that give us more leads?
Generally, I like to focus organic marketing in the immediate local area and use paid ads to branch out further away. With local service ads its easy to max it out with a small service area so adding additional areas is usually the play.
There's no blanket answer that works for everyone. Marketing is a competition so you have to play your market and the competitors in it.
I still don't get it if to be honest maybe someone can put comment to my review right here ,my boyfriend has a locksmith company and a lot.of people calling just figure out the price and Google guarantee charge him for price ,also he has a lot of cancellations and he still should pay Google guarantee for leads , look like his experience with Google garantee not sussesful, after COVID there was propaganda to support local and small businesses but what really happened up side down ,all big locksmith company with big badget started be on top and small businesses locksmith company just bankruptcy, I would and I swear I feel there will be law suit with Google on future , what Google garantee do ,they don't give all that small company any choices, before COVID when was no Google garantee he was on top because of his 5 stars reviews and he was busy and after COVID even with Google garantee he extra slow and look like spending more then making.how I said when people calling around they want to figure out the price.
@@victoriamitina1472 It doesn't work great for everyone. If he's finding that it's not worth it because he spends more than he makes, change something. You could try changing the areas your ads are shown, target services, etc. Maybe GG isn't the best option for you and focuses somewhere else would be better. That's the best advice I can give you without knowing more.
Hey! Quick question - I started a Google Guarantee campaign a few days ago and the ad shows that it's live but I still don't see any activity in reports and when I search google for the company, there's no green check. Is there a ramp up period or could I possibly be doing something wrong? Thanks!!!
Might be your budget is too low? The only stats you see are the phone calls you get. I could be wrong but I'm pretty sure that's how it is.
@@chuckthecontractor How do you Change budget ???
@@FreddieHernandez-vo3qp Open the menu and click on Profile and Budget. There is a minimum budget they'll allow. You can pause them when you spend your personal limit. When you can't find something, keep clicking around until you find it.
Hey Great stuff. If I have a monthly budget of 100 and get 4 calls am I paying based on that monthly budget so 25/lead. and if its 200 and got 4 then 50?
Yep that math checks out
great
with the google maps does the business pay per click on it or how does that work ? Thanks
For local service ads the business pays per call.
Great talk, just started mine, wanna see how many leads we can get per $1k for remodeling
Awesome! Let us know how it goes.
Lol
@@offwhiteoldmoon your lol just pinged this old comment of mine so here is the 2 months updated.
I did google ads targeting my website where I made 2 pages of my website specifically tailored for the ads. Like one page is for bathroom remodel and it explains our process and photos etc
Anyway I’ve been on the ads for 4month and no luck most of what I get is spam calls or other small subs looking for work.
Now comes the google Verified. After two months I got my first break and with a substantial profit that made this whole effort worth it and I’m getting solid leads honestly. And I do get some solicitations calls but google doesn’t charge for those.
I also use thumbtack and in both I have great reviews and I work hard on the presentation.
Hope this helps
Whats a good monthly budget that you recommend?
As much as you can afford and be as profitable as you want to be.
Are these ads effective for a local shop too? We have a baby products store and want to make more people visit it. Thanks.
This type of advertising is for service businesses.
A few questions. Let’s say I get google guarantee. Will that also boost my rankings for the organic listings. Also if it’s listing on the call to see if it’s a real customer. Couldn’t I just return all the calls, and not get charged?
It should not technically affect your organic rank.
You want to be answering these calls. Don't let them go to voicemail if you can help it.
How about you accept a % of a lead once they go ahead with the job? Question is how would you monitor that example John who wanted a extension in his kitchen and we say right this person is a good lead which we pass onto your client how would you know and track that john went ahead with the job so you can make sure you make your % commission. How would you use Google Ads to control the lead without pointing them to the clients website directly?
You would need to work with a company you trust and that keeps good records.
what about apps on smart phones that are used to find contractors/services?
What apps are you speaking of?
You say you offer a 30% markup on whatever your clients end up spending on ads. So if your client spends $300 per month on ads, then you would charge your client $90 per month for maintenance?
Yes but 300 isn't enough to get results from most ads. Try 3000. You have to remember you're competing with companies that spend more than that. It's not like shopping at Target... business is a competitive sport and you won't be competitive with 1/10 of the budget of the average company.
can you do seo to optimize google guarantee?
No. You pay Google to put you where you want them to put you and then they decide how and when you show up. You can tweak the settings but I wouldn't call that SEO.
Can you do google guarantee without shop address ? Just location services
Yes
Should you maximize your budget and monthly max I'm not getting a ton of leads of this service
At first you could set it to what google is suggesting. I had handled a Local Services Ads Campaign for a personal injury law firm since 2021 .
1.optimize/manage
2. Response rate
3. Reviews
4. Proximity
5. Budget
If you are still exeperiencing low number of leads or no leads at all after focusing on this 6 numbers. There might be something wrong with your campaign.
I’m in Chicago with over 25 reviews on google, and it seems to be sooooo hard to get leads off local services ads! It’s alot of competition in Chicago, and the surrounding areas. I’m all out of ideas on what to do.
It is very competitive these days, especially in places like Chicago. If you can't compete directly, you have to think outside of the box. Always focus hard on repeat business and referrals. IF you can get those consistently, then you can afford to spend more on marketing. You might not make much money from the first transaction but if you know repeat business and referrals are coming later, you know that it will pay off in the long run. That's how the big guys look at it.
@@chuckthecontractor I’m paying $400 a month for SEO targeting one area, and my LSA budget is set to $2,000 a day, and not really appearing higher in the rankings. It’s other guy’s with less reviews than me appearing higher in the rankings than me in certain areas. I’m not sure if their budget is set higher than mines or what. I definitely appreciate the feedback my guy!
@david2real_ make sure you input data into GLSA. Mark appointments that get booked and dispute bad leads. I was told that a 80% or more booking rate is ideal.
@@chuckthecontractor oohhhh ok gotcha! That’s makes sense!
$1000 for 10,000 door hangers, $3000 for delivery, flat out working for the rest of the year, old school.
Google Guaranteed at one time gave us 10 to 14 calls a day good for 7 service trucks but now we get 2 or three calls a week, at best at $40+ a lead. No longer the place to go if you need a lot of leads for a service company. It has been this way for about 2 to 3 months, what happened?
It's probably the case that a lot of your competitors figured out what you did. This is always how it happens. The only long term solution is to diversify your marketing and be everywhere you can be. To grow a company beyond a small size you need to do multiple, if not all types of marketing that are available to you. If you are overly reliant on one form of customer acquisition, it's a trap like the one you fell into.
Hit me up... my marketing team can help you figure out what to do.
Do you now why Google Local Ads are not spending my full budget ? any possible reasons?
Could be a lot of reasons.
1. Not enough customers in your area.
2. Too many competitors in your area.
3. Your not targeting a big enough area.
4. Not enough people searching for your type of service.
5. Google is preferring other advertisers because they are utilizing the platform better.
In my experience, GLSAds give you less constrol than other forms of advertising such as Google and Facebook Ads.
Helpful video but the advertising platform of Google Guaranteed is terrible. Barely any call and if there are any (2-3) so far, all were just sales calls that we still got charged 35-50 dollars without any refund after submitting a claim
So google ads are better then local service ads?
I tend to lean to local service ads as a a first option but they are good to run in conjunction.
Hook me up with these ads Chuck.
How's your business Joe?
Is 5 reviews enough?
If your competitors only have 4, then yes.
How many leads can i get through google ads for kitchen remodeling if I spend $1000? What is the cost per lead here? , I think the quality is better here in google compared to Facebook. What do you recommend?
It completely depends on how much other companies in your area are already paying. If other companies are willing and currently paying 500/lead, then that's the number you'll have to pay, give or take. The industry standard for restoration and remediation companies is 400/lead on Google Ads.
There are tools you can use to estimate those numbers but ultimately they are useless compared to just doing it. Run some ads. First, figure out how much you are willing to spend to get a new customer. Is that number $1000? $3000?. What is your profit on your average job? Knowing these numbers can help you go in with targets to reach and let you know if you are winning or losing as soon as you buy some data from Google.
@@chuckthecontractor ok..thanks . I wanna make sure what you said.. About the industry standards...what you said is 400/lead...ok..thanks for info... But when I asked couple other youtubers like you.. They replied like you could get 20 to 30 leads in kitchen remodeling... I don't know if tha.. Was correct information. But anyways.. It's contradicting to what he said.. Could you double confirm.. Like is it possible to get 15 to 20 leads in a month for 50/day adbudget ...
@@Balaji-qd5vs It's literally impossible to give you an actual number unless I'm already running ads for that in your area. It differs based on your competition. Google Ads is built on a bidding system. If Contractor A is willing to spend $100 per click, then Contractor B must spend more than that if he wants to be displayed before Contractor A.
Cost per lead is just an average number you calculate based on how much you spend total divided by the number of leads you get.
Is it possible to get 30 kitchen leads for $1500? OF course it is, somewhere at sometime... That doesn't help you though because you are located wherever you're located right now...
The whole number of leads thing isn't relatable either because for some businesses and lead sources, it takes 2 leads to close a deal. In other situations it might take 30 leads to close a deal. Again, those numbers are different for everyone and unless you can access accurate data across tons of companies (YOu really can't), then it's pointless worrying about that.
The only thing you can do is 1. Stack the deck in your favor by having a great sales process and giving people the best experience possible and then 2. Try it for yourself.
There are 1000's of marketers out there that will sell you this and that. The truth is none of them know exactly how any given tactic will work for you. IF they pretend they do, they're full of shit. The only way to figure out how it will work for you is to try it. Just don't half-ass it because you'll waste time and money and learn nothing.
@@chuckthecontractor ok. That's informative
How does it work for painters? I couldn’t find the section for painting.
google ad charge me so much way more then my budget what i should do
I don't recommend you run your own Google Ads. It's too easy to spend a bunch of money for nothing. Try Local Service Ads. You pay per call and only pay when you get a call.
So my business has WAYYY more positive reviews than any of my local competitors ..
My competitors average 5-10 reviews
I’m at 20+ and 5/5 star reviews… for awhile I was ranked #1 however for some reason google took me down and shut me down… after a hard struggle to get my page back I’m now back on google but I’m no where near the top 20 companies after being #1
My question is, how do I get back? Is it google holding me back? I’m still the top reviews and ranking page, but still only appear around 36th place
People with 4-5 reviews and 2-3 star rating is ranking higher than me
Some pages have no reviews and are still higher than me
That's odd. I would have to take a look to see what's going on. IF your listing used a spammy name or something that could be why. If your website was hacked, that could do it too. It could be 1 of hundreds of things.
@@chuckthecontractor not sure if my page could have gotten hacked, I’m currently using the free google website
@ramonahigh hmm not likely hacked.
@@ramonahigh your problem is probably the free google website. Doesn't sound like you're investing in a proper website with high-quality content, which will bump you down in rankings.
Google guarantee is not working for me. I am paying $125 per/week (more than I want to spend), and the phone is not ringing.
Spend more. You don't spend anything if you don't get any calls...
@@chuckthecontractor bad advice! I said $125 is more than I want to spend!
@@ajfedz budget is a big ranking factor, the reason your not getting calls is because your competition is spending a lot more. Set your budget high for a bigger ROI
@@Danielonlinemastery Google guarantee sucks. For a budget of $125 per/week, google gives you 1 to 4 bad leads. That sucks! I was at the top for months. Google guarantee still sucks!
Bro discover google local services 6 month ago
How's it working for you?
Nice try! However, 1123 $ weekly budget = 161 $ daily budget = Rs13,332 daily budget . OMG
What you talking about holmes?
Nope
Nobody should pay $40 a click 😮
Why not?
If you are spending $40 per click on google ads and think that is normal, you are in some serious trouble.
How much do you pay?
lol
@@abrekd3506 I'm paying $2 per click in an extremely competitive industry in a medium/smaller sized city. Chuck might be a nice guy, but this is a huge difference to what he said at 2:52 . Add to that his professional response of "lol" and I think I'd look elsewhere for your marketing needs.
He is right though that google local services is definitely cheaper, and that if you just answer the phone you definitely don't need to hire someone to "manage" it for you. They do literally almost nothing.
Chuck how I can contact you to see if you can help me with my business advertising
You putting this up for free is actually clutch - praise to you
Thank you for explaining everything so clearly. Everything is very clear. Like for the explanation.
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
Thanks Peter. I'm glad you found it valuable.
Clear and understandable, I wish there was more information like this.
What else do you want to know?
Everything is clear. Brief and clear. No water. Thank you)