Why Nike Air Jordans Are So Expensive | So Expensive
HTML-код
- Опубликовано: 21 июн 2019
- Air Jordans retail and resell at higher prices than the average basketball sneaker. The high prices come from how the company makes and markets its iconic sneakers. The brand has a rich history, and its Air Jordan 1 is widely credited as the catalyst for sneaker-culture.
MORE SO EXPENSIVE CONTENT:
Why Supreme Is So Expensive | So Expensive
• Why Supreme Is So Expe...
Why Birkin Bags Are So Expensive | So Expensive
• Why Birkin Bags Are So...
Why Pink Himalayan Salt Is So Expensive | So Expensive
• Why Pink Himalayan Sal...
------------------------------------------------------
#Sneakers #AirJordans #BusinessInsider
Business Insider tells you all you need to know about business, finance, tech, retail, and more.
Visit us at: www.businessinsider.com
Subscribe: / businessinsider
BI on Facebook: read.bi/2xOcEcj
BI on Instagram: read.bi/2Q2D29T
BI on Twitter: read.bi/2xCnzGF
BI on Amazon Prime: read.bi/PrimeVideo
Why Nike Air Jordans Are So Expensive | So Expensive 
Хобби
![Lainey Wilson - Out of Oklahoma (From Twisters: The Album) [Official Music Video]](http://i.ytimg.com/vi/1TsZH__etDA/mqdefault.jpg)
Fragment AJ1s have higher resale than the Yeezy 350 V2 because they were more limited.
Hes Kicks hes these guys don’t know what they’re talking about when it comes to sneakers😂
Facts
Hes!!!
Nobody You Know but the Frags are 100% not worth the money though, $2K for colour blocking scheme as a black toe AJ1 and a lightening bolt? shits are reselling more than the UNC Off White joint, Union LA joints and the Travis joint, all of which changed up the design and not just simply changed the red to blue, it isn't special
My Dick In A Box Yes! The Off White 1’s my dream sneakers. I’ll just keep checking goat and see if their resell price will ever go down lol 😭
They’re expensive because of the market. You have 90% of a shoe’s stock under the possession of resellers so everyone who wants a pair has to pay that mark up. But without the aftermarket, a sneaker wouldn’t be as much of a flex so it’s what keeps the hype going
I'm glad someone said it. The Fragment is a 180 dollar shoe period. Resellers and idiot's with expendable income drive that price up
@@AlexMkd1984 you forgot the c
I don't understand how people don't realize they're being sold cheap, sweatshop trash at a substantial markup. Most basketball shoes are a slight step up in quality from buying Walmart knockoffs. Sneakerheads are the fast-food aficionados of the footwear game.
@@ginglebret Of course people know that, anyone with shoe making skilss can make something similar or even identical to the Jordan 1’s. Its the specialty that gives it its price and how it is cemented in the culture.
It is the millenial hype. Our grandfather would have beat the shit out of our dad’s if they bought something so stupid. 😂😂😂
I remember back when it wasn't a pain in the ass to get a pair of retros for retail.
Air jordan 1 :
- total cost of production (in asia of course) : 20$
- transport cost china -> usa/europe : 2$
- general cost (mostly marketing) : 10-20 $
- customs taxes : 2 $
- transport by truck : 0 - 1$
So roughly 35-45$. Nike sell it 60$ to the shop, and the shop sell it 120$ + VAT.
And idiots buy them for $300+ from resellers
@@RK-lq2ud and smarter people buy it from GOAT
they sell it for more to the shop
@@BaconSizzleWasTaken lol GOAT is fueled by resellers they pay more
Can y'all do a video on why cocaine and hookers are so expensive? Thank you in advance.
Lol. Speaking from experience?
GENZ LOL
Because your mom needs to make rent
How pure is the cocaine 🥵
@@jcrowley1985
Mom jokes are lame and old.
Come up with something new
I've sold 8 livers to buy some Jordans. None of the livers were mine.
Jordans > Humans
finesse
@Lachlan McNeill The next model.
Yea not funny
Marco Correa jimmy carr
That’s crazy when I was a kid my mom never really allowed me to wear Jordans because she was aware of kids getting bullied and robbed for them. It wasn’t till I was an adult and started buying them but I stopped because it became a chore for me because I kept having to clean them every time I wore em 😂
Simple, you're paying for the brand not the product
No
@@expired898 u could get the same thing for the low if u buy fakes
china made garbage for $200+…. i can get stitched sole, good leather shoes made in europe for that price….
@@cdm386 They ain’t Retros tho
@@majema007 these shoes are made by sweatshop workers in china. so yes you’re paying for the brand. they make money by under paying YOUTH and families in asian countries
“Average Jordan price is 145”
Yea nice kids size
I dont get it. Adult Sizes are as low as $100 where I am from (Chicago), and kids sizes are as low as $75
@@israeldelarosa5461 it depends on the shoe. most mids or lows that are regular stock items don't go for much mainly because they are produced with massive quantity. especially if we are talking Jordan 1s, its the Highs that usually are released in limited quantity that mostly skyrocket in resale value.
@@maurolombardo1457 Yeah, I'm mainly talking about Team Colorways. But even then, with the Retros, it's not that much higher 145-190$, stuff like that. Of course this is for Normal, at release Retros. Limited Runs, Collabs, or 5 year old Shoes are mainly the ones that go for Stupid Prices. $300+
I feel like average jordan price in mens is around 200
More like 300-400
Business Insider: Why are Jordan’s so expensive???
Me: Because of the label and brand, I just saved you 8 minutes
A complete bubble. It's ridiculous really.
@@MrRooibos123 no its not
@@donovanq4887 ok so where's the value in them? It's not the materials, it's not that they've been master crafted by an Italian leather worker, so what is it that makes them actually valuable? Bear in mind at these prices you can get a pair of loafers hand crafted to your exact size made of high end Italian leather and wood.
@Brian im a sneaker reseller, and people buy them because theyre rare and a status symbol, just like buying a car for the logo or a collectors item anything. Same goes for hype and designer clothes. People spend money on shoes because it makes them happy, and i dont see whats wrong with that. I wear $500 shoes and get a ton of compliments and thats what i like to do, so check your facts before you start making asumptions like this
@Brian whats the difference between clothes/shoes and collecting expensive cars or trading cards? People coplect stuff because it makes them happy and theres nothing wrong with that
Just bought my first pair of AJ1s today. Awesome looking shoe in person.
"What's a Doritos bag divided by 5? Well that's a Nike worker's meal!"
New math, Bo Burnham
Hahahahah yes
I love how the myth of the Air Jordan 1 continues so that even Business Insider believes it. The NBA did not ban his shoe. They banned the black and red colorway because it violated their policy. After receiving a warning, Jordan wore AJ1s that were mostly white and did not violate the NBA policy. So no fine was paid because no rule was broken. He only wore the red and black shoes in two pre-season games and in the dunk contest and he was given a warning after those events, and never fined.
They banned the jordan airships
@@tristanbullock7547 They didn't ban either the Air Ship or the Air Jordan. The red and black colorway was against the rules. Michael wore white Air Ships for several weeks of the regular season until the Air Jordan was ready.
@Prince Wojak The rule was that shoesnhas to be predominantly white, which most read to mean more than 50 per cent white.
@Prince Wojak Yes. The NBA didn't want players just wearing anything they wanted. They felt they need to have a uniform look. So white with black or team colord as accents were allowed. So you would see a Boston player with white Converse with a green star. White was the league's preferred shoe color.
True. It was the colourway, not the shoe that was banned. But, the marketing was powerful.
"Made in China with the best factories" yeah..... you aint fooling anyone
Aussie Roberts imagine two Chinese men roasting each other...
“I make legitimate products, you work in a shack making knock offs of mine”
Not just China, but all over Asia actually.
Yeah underage sweat shops they've been called out several times and Nike just says suck my Jordon's.
@@ohhellnodragons213 the thing is EVERY SINGLE COMPANY DOES THIS. if you hate companies for using shops in China get ready to fight against hundreds if not thousands of products. Dont even get me STARTED on how iPhones are produced
Sweat chop galore
Thanks for making this informative and interesting video just subscribed
I have the air jordans 1 red and the quality is good and the shoe shows good quality after a long time. NBA didnt ban the black and red air jordans one, they meant it to be Michaels old air nike shoes which the colour looks exactly like it. Nike also mistook it and thought it was banned because the NBA never stated which model they were referring to. Thats also why the first air jordans one was black and red, to match micheal jordans old air nike black and red shoe and to also match the chicago bulls theme. Idk if thats true but i found it on another video.
bro has a roblox profile ☠️
Cap quality is doo doo
To a sneaker head, this video is painful.
Semus Murphy facts
Semus Murphy Felt this
Quite
tbh
Semus Murphy why??
It’s expensive because you’ve given it value,Period.
*places a period after writing "Period"
laura ramirez welcome to the metaphorical oneness of life
Faxx
@@lauraramirez-ho3kn Oh no we find another one of the grammar Nazis
@@AliA-ke5ot it’s not grammar is just ironic
Aside from Air Jordan, I also like their Zoom. Great for running and biking. I hav both AJ1 and Zoom.
I could write a whole thesis paper on the gentrification of the sneaker industry lol
*Not as expensive*
as my College Debt
@Yo Mama you know shit.
@Yo Mama trueeeee
@Tamer Ciftci little poor jealous crying baby, who's mom didn't give him money for a nice pair of Jordans 😆
@Swords And sandals when did I say that ?
@Swords And sandals you're making shit up boiii
The royal frags are 2000 cause they are fragments not just because they’re Jordan’s
what are fragments ?
Thank you. like wtf how they gonna compare red stripes to fragments
GreatExtended it’s a collab which was limited
@@tommyboyjosue4406 wait, there are collab that are unlimited ?
GreatExtended its a brand
Ayo imma need that beat/song during the closing section 🙏 fire vid too 👍
Excellent
This video is half correct, the comparison between a yeezy v2 red stripe and fragment isn’t the best. Two very different sneakers- a limited collab vs. a “gr” yeezy that released alongside 2 other colors on the same day.
Buddy’s a sneaker head eh?
@@bobthebb-illder827 its blazendary lol
Bot
Jesus saves ❤
@@bobthebb-illder827 yeah and also a someone who beated his girlfriend eh
🤔 better than Apple’s $999 stand.
夏夢アイ the reason they did that is because most people already have stands
Javien True. Heard they wasted too much on R&D trying make up by the stand
夏夢アイ NO, a pair of Apple stands holding a pair of (1k) Jordan’s
Apple's stand will work everyday , for years. It may be slightly over priced, but they didn't release 30 types in a year, nor will they sell millions of units. Your mass produced shoes aren't limited editions, they don't come with serial/edition numbers, do what you want with your money, but 2 grand buys custom hand made shoes 1/1.
Javien false
An opinion/theory: these shoes are really nice but hella expensive, people who resell Jordan’s sell them for a bigger price than what they’re actually worth. The higher the demand the higher the price, and now it’s getting to a point where people aren’t buying the shoe for its authenticity or it’s looks but because it’s popular and in style not to mention people like buying really expensive things because they think it makes them socially excepted🙈
1:04 I have those black and red Jordans. Never wore them twice because I feel uncomfortable wearing them. Now all I hear is scolding from parents for buying such an expensive pair of shoes
For the millionth time : the Nike Airships were banned..not the aj1s
As soon as I heard them get that wrong I knew this was a BS video and was straight to the comments
Lol
Yes thank you
Hey osama bin laden can i get an autograph
american shoe made in china 😂😂😂😂
Idk why you laughing. It's very American
Whqts si funny?
made in china?? oh you mean slaved in china hahaha..
@John Vee true, they only throw the monotonous, boring, laborious work to china, because its cheap
the best part of the work, the creative direction, concepting,, design still made in USA,
Price gouging by U.S. companies
Bro I remember when no one wanted to wear air Jordan 1s. People used to trash them saying they were the worst pair of Jordan’s. Used to be in footlocker for $100 retail and wouldn’t ever sell out.... smh look at them now
I remember buying Nike shoes in the early 90s when I was a teen. No one wore them. People would make fun of you. Most people wore cheap chucks or LA gear or Reebok. A year or two later My first pair of Bo Jackson shoes were 80 bucks. That’s when everyone wore them. I don’t get why people spend so much on Nike shoes. They get dirty and last for so long..
@NW MAC But other brands are a lot better quality even Asics Old and very popular shoe brand everyone loves them
Whoever made this clearly knows nothing about sneakers.
Daniel Downer based on what?? What did they say wrong??
@@kelvonb09 Resell price is due to the limited amount sold retail is usually lower than resell unless the shoe doesn't sell or have hype behind it some Jordan's like the air Jordan 2, 10, and 1 are cheaper than others like the 3,6, and 11
@@martis4951 did you just say that 1's sell for less then 3s 6s and 11s lmao
@@rosez6737 some colorways do you won't find a lot of Jordan 3 colorways for 90-110 or the 6's or 11's unless you're buying the ie version
@@martis4951 You are comparing apples to oranges. If you are talking about OG colorways, the ones are always more coveted than the 3s.
5:23 my guy Seth Fowler made it
Who is here after watching „Air“? This is your post😍
this is commercial television level of video, very proffesional, good job mr content creator
Air Jordan 1’s are timeless even after 50 years they will look good. There is no other sneaker like that
@James Soften I rarely see people wearing those converse anymore.
SP r u sure? Converse has been getting a lot of collabs with brands such as golf, CDG, and jw anderson, and i see converse everywhere it maybe just the area that u live in i guess??
L0velagoon I live in California, I think vans are what is in right now, I see a lot more people wearing those
Sandeep Kodeti it’s just something about the shape the looks and silhouette is just so sexy you could have a $5k shoe and the Jordan ones will win cause the looks
Sandeep Kodeti Jordan hated them, he said they look like Clown shoes
"China" and "best factories" in the same sentence. Good one.
It’s true???? Lmao are you okay bud?
You are Not the brightest
chinese factories do have the best infrastructure
Yeah, that was a strange statement. "Best" shoe factories would be in Italy one would think. Then again these are mass produced items and not hand made Italian shoes.
Lmao Apple and everything like that is made in China probably your phone too
Real talk bro 💯 Tru
🔥🔥🔥🔥🔥🔥🎯
@Hello Jason s p u r l e y, How are you doing?
@@lydiaanderson2870 We rich We see the hype outside Eyyy Fireeeeeee GLock Chains Eyyyy Millinal GANG EYYYYY Got 90k Chain OMY NECK EYYEYYEYEYYE RIVCHHHC
Make shoes limited, drive the resell value sky high and for the ones that really just want the shoe unable to get it. Thanks Jordan brand for not letting me buy what i really want. But hey with these new retros and garbage materials I'm surprised they still sell out.
Rich needs way to spend their money 💰
just get reps bro
You hit the nail on the head. What I hate the most is that they underproduce their most popular Jordan styles and color-ways
Please make 'so expensive' much more because its fun and i love it so much
Funny how the AJ1’s are popular now. I remember up until 5 years ago, no one was wearing them. In 2013 I bought the Chicago’s on the day they released and there was no line or anything. I think the 2016 release of the original black and red ones and the other “High OG” ones is what brought them back into style
where I grew up 5 years ago, we knew of Jordans but nobody had them because we were all broke, mere converses were considered THE shoe lmao. Nowadays I see 15 year olds rocking Js since my town grew a lot and the average resident has a decent amount of money to spend.
Jordan’s Top priority was always addidas and they straight up rejected nike tried all thier best to presuade him from the start and he still didn’t wanted it and next option he went was Converse and they did the same and at the end they got him and now they made that shoe a legacy and the company is right there in the top.
Wear your shoes everyone 🤩I got many Jordan’s with creases it’s okay
ik!! 🙃
Use shoe trees.
nice
It's NOT okay😤
hell no
Nike’s Air Jordan 1 was not in fact the banned shoe, rather it was the Nike Air Ship, a pair that remains based in slight obscurity
it's not even the shoe but the color of the shoe. Back then your shoes need to be predominantly white, and the Air Ships Jordan wore were the Bred Color so it was banned.
I wish I could be a sneakerhead but I’m broke.
Just cause you have the title "sneakerhead" doesn't necessarily mean you have to collect lots of shoes being a real sneakerhead means that you know the history or how the shoe became or how rare they are and etc. Like me I do have more than a couple pairs of shoes but that's not what makes me a sneakerhead what makes me a sneakerhead is that I know my shoes I know the history of them and I know how rare they are but it doesn't matter if you have one pair of shoes you can still learn about them
@@itsthereallucas464 word people will buy a million Jordans just to be called a sneakrhead
Just steal it, blm does
Then make money if your broke...
these replies r not it
I’ll tell you the reason: The hype, the logo. That’s it. Not quality. Not refinement. Not luxury. Skechers are more comfortable at a fraction of the price.
Yes and that’s why I prefer luxury brand sneaker for similar prices.
IM STILL HERE WEARING MY FLIP FLOPS
People having fun selling their liver for shoes.
Edit : This is just a joke, don't take it seriously. We all have opinion.
or a fraction of their income
yes , but if they are happy who are we to judge them.
Ken Evanska why? If they are able to afford it and it makes them happy I don’t see the problem. The problem is people who can’t afford these shoes still buy them
Lmao relax mates
no way ! damn
Do Jordan 1 retro’s have full length zoom nowadays? Last pair I bought back in 2010 weren’t very comfortable
Where are the factories located and how tight is security?
*just asking for a friend*
a fool and his money will part! that never gets old! I've had problems with Nike shoes period though. Made me try other brands. Adiddas, Asics, UA, Fila ect. Good stuff.
It’s the hype, history, and the brand name. Jordans are a piece of history that everyone wants, especially the OG colourways that Jordan played in. When something is so wanted, price is bound to go up. When it’s limited, it’s bound to go up. It’s all about supply and demand. For me, I have a lot of shoes, and most are Jordans. I don’t really overpay, especially those high high prices. I but what I like and what I admire the history of.
They remind me so much of 80-ties adidas TopTen sneakers. Not sure who was first at a time with the similar construction/ design.
Outline is that they are making less shoes to keep the demand inflated cause of their brand value
Appreciate it, hope to work together again soon!
The Fragment 1.0 2014 are so fire
4:29 kinda sounds like the music from the hub 😳
I paid $125 for Jordans back when they came out...starting with the #3.
Compared to today....its way cheaper today.
Air jordan : we sell $2000 shoes
Balenciaga : Are you challenging me ??!
Gavin sayuto They haven’t sold a jordan for 2k it’s the resellers
youre an idiot
Valencia has is designer, Jordan isnt
And with Jordan having selling prices like balenciagas , that says something
Nike diors have entered the chat
I got into Sneaker seeing Miles Morales rock that Jordan 1 chicago. I never realized those were so expensive.
Owning a pair of Air Jordan is a dream come true
Min 7:06 The 100 on the graph should be a 1000. @business insider
fragments were also way harder to get and waaaay more limited than red stripes lol 💀
Do a video on what makes Nike Vaporflys so fast
In the old days sneakers were just for gym class nobody wore them outside as dress shoes, then something happened and companies started marketing them as a status symbol, everyone had to have the latest new balance or british knights or reeboks and of course the price reflected this.
TLDR: False scarcity, and demand from iconic designs
“The sneaker jorden is the jorden shoe that sparks niga-culture today”
Am I the only one that heard that? 7:39
Abel Martinez he said sneaker 😂
Oh
Snacks culture I hear
I heard him say it with a hard r
That’s the difficult part is when you’re not a super sneaker fan you see a shoe you really like but…yeah it’s crazy expensive and honestly that money could go to gas, food, rent, etc ya know :/
I got a pair of Jordan 1 Patton leather, I got in Miami.. they are not in perfect shape..but they are still worth over $100 use 🤯
i stop being a sneaker head when i saw my room and sid " what i have i done"
Da faq
that and the kidnapped children in your basement
damn i was just looking to buy a pair of air jordans and this jumped up
Jordan are so fun 💖💫
Also, the "Jordan 1" that MJ wore that got him banned weren't Jordan 1s, they were Nike Air Ships
The reason they are 2000 is cause they are fragments lmao not just cause they jordans
What are fragments?
Éclair Limited collab between Jordan brand and Japanese brand fragment design
Éclair some high end foreign brand that put their logo on it 😂
Because theres a stamp and that colorway. Stupid AF to pay for that much for shoes. Use as it decor cor your house if you even own a house
tyler durden it’s the resellers man. Retail is like 160 US
It’s supply demand and hype there’s no marketing or commercials for these hyped sneakers you guys should do some research because every OG shoe you are calling expensive are going to $20-$100 over retail and one of the most popular Jordan of all time, the 11 concord, you can find for $250 brand new.
"Those were the first shoe that people saw and wanted more than the average shoe."
There are a bunch of old, reputable shoe manufacturers that would like to have a word with you, young man.
this hurts to watch, not that it was hard to watch it was really beautifully made but come one, everyone knows that it's because of rarity, demand, and on of the biggest players of all time being the inspiration
The reason the resale prices are so high is because people have marketed on it knowing that people want them but can't find them because resellers buy them by the trunk load and there's no limit as to how many pairs you can buy therefore causing the actual company to charge more and flood the market with o many pairs to keep up with if they can find a way to slow down or even stop the reseller market period and prevent them from asking for ridiculous prices to a shoe that costed them 200 dollars then maybe the company can thrive and people can be happy knowing they can purchase a pair of sneakers at retail without the worry of a reseller buying out the store
they don't sell you the product, they're selling you the idea.
Right. It's very cheap to make the product, but pricey to hire marketing specialists and talent to sell the idea.
If the shoes really held value, they wouldn't have to make it more expensive by hiring professionals
Yeah right idea. Fragment is very creative with the colab with Jordan lol.
and what's the idea? hh really just bs. But I think it's something to learn from. You make something attractive with reasonable to good quality, an everyday use item, make them limited and keep it that way, you're in for a competition.
MY BOY SETH
I didn't knew about Mickel Jordan until I become a fan of nike air Jordan 1
"buy these and you'll be cool/athletic/skilled/rich/famous like mj."
What do you expect people are idiots
The same idiots that wait in line for these for hours are the same idiots that think getting into NBA is easy (it's not)
RG really? Do you know every single sneaker enthusiast?
The people that buy reissues are smart. They are collectors ítems that only increase in value. It has nothing to do with wanting to be like MJ. The people calling others idiots for buying them are probably too broke to afford them.
Can you do why Louis Vuitton is so expensive
Wow Jordan’s are cool
long & short,
Scarcity creates demand!
4:44 you can say that again ✊🏾✊🏾✊🏾
People : "Apple is expensive"
Sneakers : "Hold my beer"
what
what
What
What
What
I’m thinking about getting Air Force ones
buy a converse or a steel toed boot
The hype is back! I'm from Belgium (and well Belgium is a really small country), that said i was in the city on saturday (city named Hasselt) and bc my daughter & i love sneakers our eyes were constantly towards the ground looking at footwear, and 8/10 youngers were wearing the Jordan 1s (most i saw were the green with black&white , 2th i saw the most the red ones & 3th the light with dark blue)
And now there is finaly a store in Belgium (in #hasselt) where a young guy opend HYMPALA where i could finaly see & feel a Jordan in my hands. Before i only saw on webshops & insta etc..
He also sells some of the collabs with OFF-WHITE & Supreme.
So now i have 4months to save for a pair for my daughters birthday & no i'm not in no way buy her a shoe from 400 & more
She s still growing & money doesn't grow on my back.
But 200 i just can justefy in my head & wallet
Did you buy the shoes?????
2:20 is so heart breaking to me
If the jordan 1 looses its hype I'm gonna rock them forever because I just think they look cool. I don't buy them to flex and be a status symbol, I just buy them cause I think they look dope and I wish that Is what people also sall sneakers heads thought the same way.
Never knew about sneaker culture and sneaker heads
All my life wearing shoes so I won't be barefoot XD
I just got a pair of Jordan 1 dark Marina blue
Nike should make more Stores so People can buy Jordan's and all of their shoes
whenever they want.
You should do more research before making a video like this. A lot of false statements
Wow nice shoe
I will always go for Jordan 1's
People pay that price because P T Barnum once said, "there is a sucker born every minute."
E P Ramos do you wear sketchers or shaqs?
K Jeezy 😂
E P Ramos your living proof of that 😂😂
People pay those prices because they're insecure. They require validation from others. They have 0 style. Sneakerheads are mostly sheep when it comes to fashion. It's an addiction. A disease.
BloodFacedBeeatch not really