How Air Jordan Built A $3.6 Billion Sneaker Empire

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  • Опубликовано: 10 дек 2024

Комментарии • 304

  • @16soccerball
    @16soccerball 3 года назад +124

    Weartesters was a great choice for this video. They definitely know their jordan history and call it what it is

  • @Wladislav
    @Wladislav 3 года назад +114

    There is no better (basketball) sneaker reviewer/RUclipsr than Chris from Weartesters. You absolutely chose the right person for this! 🙌🏽

  • @legendarynoobz
    @legendarynoobz 3 года назад +68

    Yo! Nightwing was finally given his due man 🥲 So proud of Chris 🙌

  • @FreshAerN
    @FreshAerN 3 года назад +21

    Love Weartesters getting the call. Nightwing is a LEGEND

  • @Drew.Whitcomb
    @Drew.Whitcomb 3 года назад +37

    Good video. And I'm a little biased but I think you got the right experts in there. Really appreciated their insights.

  • @imneveruploadinghere7180
    @imneveruploadinghere7180 3 года назад +92

    Shout out to the OG, nightwing2303, showing people up with a pair of Jumpman Pros.

  • @francisyan4671
    @francisyan4671 3 года назад +6

    I got jordan 11 jubilee and its was amazing to finally have one all this year since iwas young, to have one is like gold!

  • @jariuswilliams1296
    @jariuswilliams1296 3 года назад +15

    The answer to this question in only 4 words, MJ is the GOAT

  • @TheDanaYiShow
    @TheDanaYiShow 3 года назад +57

    I'm not a sneakerhead, but I can appreciate a brand that takes succeeds like this, well-made video!

    • @ASTR0TALKSPHILOSOPHY
      @ASTR0TALKSPHILOSOPHY Год назад +1

      If you talk about succeeding by hiring asian sweatshop workers at a pay of 0.25 per hour and them dying every day then that is amazing success that people love such a horrible and evil company!

  • @TheNotoriousKIA
    @TheNotoriousKIA 3 года назад +26

    Mama it’s me!

  • @rk885stg
    @rk885stg 3 года назад +11

    Great video. I'm a fan of nightwing2303's channel and I'm happy to see that he was featured in this video. I used to be a big sneakerhead when I was in my teens, not so much as I've gotten older (realized I don't need that many shoes!). I still have a small collection of favorites that I wear. It's a fun and addictive hobby and I still keep tabs on what's going on in the industry.

  • @leechrec
    @leechrec Год назад +4

    MJ da GOAT

  • @sandal_thong8631
    @sandal_thong8631 Год назад +4

    Just saw the first screening today of _Air,_ the Michael Jordan & Nike story. Excellent movie; best one I've seen in 2023 since _Avatar: The Way of Water,_ and this is my 12th so far!

  • @ASneakerLife
    @ASneakerLife 3 года назад +7

    The game done changed

  • @jquyramoncur-blue6070
    @jquyramoncur-blue6070 3 года назад +8

    YASSSSSS one of my favorite influencers Notorious KIA... She's so dope!!

  • @NPAMike
    @NPAMike 3 года назад +2

    Growing up as a kid every school year i had Air Forces in black and white, a pair of Jordans and a pair of Butters (Timberlands) for winter.

  • @joaosales2974
    @joaosales2974 3 года назад +32

    Imagine what a shock when some people realize MJ actually wore mids... 🤷🏻‍♂️ It’s an Air Jordan after all and they still cool! let the people wear what they can afford and have a slightly resemblance to an iconic pair all of us basketball lovers always dreamed

    • @yesmanyrangel9328
      @yesmanyrangel9328 3 года назад +5

      I’m so happy I got the bred mids and the Chicago black toe mids at retail 😁

    • @joaosales2974
      @joaosales2974 3 года назад +3

      @@yesmanyrangel9328 me too! And 10 years from now people will be crazy for them... you’ll see

    • @danieloceans9652
      @danieloceans9652 3 года назад +5

      I love the 11s low. People always flame me for that lol Off court MJ always had 11s low on or just lows in general

    • @yesmanyrangel9328
      @yesmanyrangel9328 3 года назад +1

      @@joaosales2974 that will be nuts since everyone hates on them in the present time lol

    • @yesmanyrangel9328
      @yesmanyrangel9328 3 года назад

      @@danieloceans9652 yeah idk why people would flame you for 11 lows they look almost exactly the same as the mids lol

  • @detailsmove
    @detailsmove 3 года назад +4

    it's Nightwing! love to see it iykyk

  • @LA-hd6yr
    @LA-hd6yr 7 месяцев назад

    I think the Last Dance did it for me as well. After watching it I watched the AIR movie and all documentary of Jordan available on RUclips, then watched his Gameplays and now I am completely in love with that Man, the NBA culture and what this all stands for. I already have purchased 10 pairs of Jordans in last 1 year and I'll keep buying more😁❤

  • @ACSSneakers
    @ACSSneakers 3 года назад +6

    Great to see Chris featured 🙏🏻

  • @ElderYouth
    @ElderYouth Год назад +4

    his game and his legacy is the marketing! if MJ only score 10 points a game then no matter how good the design is it would not sell as it is.

    • @ZephrineGunio
      @ZephrineGunio Год назад

      Yes, and Air Jordans wouldn't exist!

  • @danieliji
    @danieliji 3 года назад +13

    SNKRS is still frustrating and those buying from resellers are the problem.

  • @ianazura7915
    @ianazura7915 3 года назад +8

    Jordan is too great even the Jordan haters wear them..

  • @hashvard
    @hashvard 3 года назад +2

    Yo Chris 🙌🏼. Weartesters are the goat.

  • @aqua-mina
    @aqua-mina Год назад +2

    I will never understand the obsession with the shoes but I am here after watching and enjoying the movie.

  • @TheLastJayL
    @TheLastJayL Год назад +2

    My favorite player of all time. I have NEVER owned a pair of his shoes.

  • @sarahscrivens8171
    @sarahscrivens8171 3 года назад +6

    Yas!!!! Kia 😍 We love to see it!

  • @CaseyBurnsInvesting
    @CaseyBurnsInvesting 3 года назад +184

    If you spent your whole check on a shoe rethink your life.

    • @Icecreamman951
      @Icecreamman951 3 года назад +55

      Or you can do what makes you happy, given you have the means to. That's better advice.

    • @MattDoza
      @MattDoza 3 года назад +25

      Rethink your life? Bit exaggerative. Rethink the purchase maybe, but nothing wrong with a teen mowing some lawns to buy what they like. Not everyone's first "whole" paycheck was the same amount.

    • @xJR0G15x
      @xJR0G15x Год назад +4

      These folks are brainwashed to spend that much money, who cares about buying property right lmao 🤙🏽

    • @AkpGuns1973
      @AkpGuns1973 Год назад +6

      They can do what they want, its their money they dont ask from you. Lol

    • @omizzy20
      @omizzy20 Год назад +6

      But yet you would spend your check out here tricking

  • @arkadandfortuna1582
    @arkadandfortuna1582 Год назад +2

    My first pair bought were called ‘BritishKnight’s in the 90s aswell.

  • @peewee3030
    @peewee3030 3 года назад +2

    11:35. Mj look like he ready to risk it all 🤷👀😳🤔😂😂💯

  • @adambuss654
    @adambuss654 3 года назад +8

    I'm starting to think I'm not getting paid enough, I can't even afford shoes anymore...

    • @kiera809
      @kiera809 3 года назад +1

      @Wesley Can I agree with you mate. Investment is the key to sustaining your financial longevity. And not just any investment but an investment with guarantee return

    • @kiera809
      @kiera809 3 года назад +1

      @Wesley Can wow. Seems I’ve been missing out a lot in the crypto trading.

  • @JamesSaw89
    @JamesSaw89 3 года назад +4

    Nightwing ! ! !

  • @YourfaveNPC
    @YourfaveNPC 3 года назад +4

    Not a mention of the Jordan 1 Chicago? How you talk Jordan without the Chicago colorway?

    • @nassiglutt6587
      @nassiglutt6587 3 года назад

      Is their a lot of difference does it make? That banned started it all.

  • @FinancialShinanigan
    @FinancialShinanigan 3 года назад +6

    In an alternative universe, Croc has a $3 billion sneaker empire

  • @CuongVu-hr5vl
    @CuongVu-hr5vl 2 года назад +2

    Shout out to those with Payless prowings

  • @Avekickz
    @Avekickz 3 года назад +2

    Jordan 3 is my favorite

  • @leano9546
    @leano9546 Год назад +3

    You know its funny everyone is glorifying Jordan and given no credit to TINKER HATFIELD!!!

  • @SDPTheGhost
    @SDPTheGhost 3 года назад +4

    Nightwing brought me here!

    • @kevindavid827
      @kevindavid827 3 года назад

      I have something real big I would love to introduce you to
      +:',,1:',,5,,"1"',,8:,,"7,,''2:,,"2:""4':, 6:,,4 :,,:8::::

  • @RobertInnis
    @RobertInnis 3 года назад +10

    I'm offended. That first shoe was a Jordan 1 Mid, not a High.

    • @ANDYDAVIRGO
      @ANDYDAVIRGO 3 года назад

      Lol

    • @WearTesters
      @WearTesters 3 года назад +11

      It’s actually the 2013 edition of the AJ1 1 High ‘Chicago’ ruclips.net/video/qOusUOfFLnk/видео.html

    • @RobertInnis
      @RobertInnis 3 года назад +1

      @@WearTesters You are an OG! 🙏 Thanks for clarifying. I only have the ones that dropped in 2015.

    • @rk885stg
      @rk885stg 3 года назад

      @@RobertInnis the 2015 pair is much better quality compared to that 2013 pair. I hope they'll drop again soon.

  • @jeffdorris5321
    @jeffdorris5321 3 года назад +2

    Nice work 🎆

  • @lrac_1
    @lrac_1 3 года назад +6

    Maybe you do a video on resell culture….that’s part of this hype

  • @Bliu2th
    @Bliu2th 3 года назад +8

    Weartesters!

  • @AleABest
    @AleABest 3 года назад

    Great to see Chris from Weartesters.

  • @Shakazulu0
    @Shakazulu0 Год назад +1

    Matt Powell: "in terms of real numbers it was not a huge shoe" ??? 😂 it was forecasted to sell 4 million over 4 years and did 160 million in the 1st year.

  • @SeekoGT
    @SeekoGT 3 года назад +2

    Video starts right up with NT jeans.

  • @anthonyleachman3541
    @anthonyleachman3541 Год назад +1

    Air Jordan greatest basketball 🏀

  • @AllenHanPR
    @AllenHanPR Год назад +3

    I use to collect a lot of Jordans in my teens on day my parents moved. I told my parents to put all my shoes in a garbage bag. The movers stole the bag.

  • @scottchambers7087
    @scottchambers7087 Год назад

    I saw a G.
    I've seen it all.
    Dope describes my rhymes, making all you MCS cold drop like dimes. You know MCSC is back again, and battling me on the microphone is like committing a sin.
    I am a prophet of the shoe.
    God will deliver my money.
    Knowledge is my kinswoman.
    Scott/MCSC

  • @anthonyb1339
    @anthonyb1339 3 года назад +10

    The sneaker game has become the hoarder game. From RUclips to the Nike feed it's about what you got. Videos showing how may sneakers in your collection, like collecting art. The resale market created is a whole different animal. Whats more amazing is, this is 35 yr old bubble with no end in sight, Nike could pop it by releasing more kicks BUT that never going to happen. It creates a desire to cop, the new high is hitting on a draw.

  • @Rangerkidx
    @Rangerkidx 3 года назад +1

    whats the shoe at 8:51 the cream looking one?

  • @LifeofKairo
    @LifeofKairo 3 года назад +18

    Shoes that you'd love to own but would be too scared to wear 👟

  • @Linkcast12
    @Linkcast12 Год назад +1

    Yeah... and they are still having a debate about LBJ being the goat because of passing Kareem on the All Time Scoring record... This is one aspect of being the greatest, a brand that transcends beyond basketball... that's just my opinion, and i am entitled to it.

  • @ladhurothalwedel9465
    @ladhurothalwedel9465 Год назад +1

    THE GOAT OF SNEAKER

  • @bigben1986
    @bigben1986 3 года назад +3

    I have the entire OG Air Jordan 1 collection from 1985 and I didn't have to pay 26,000

    • @cheezezlayer493
      @cheezezlayer493 Год назад

      wow.... incredible, 26,000 dollars for a vintage jordan shoe is pretty pretty amazing, wish i have those but what i love is the Jordan 5 so strong and vibrant like when i felt if I wear them It can really release my inner game on the court

    • @txmade4371
      @txmade4371 Год назад

      I have the entire Shaq collection.

  • @air_rue23
    @air_rue23 3 года назад +2

    The OG! Nightwing2303

  • @Matraka2000
    @Matraka2000 Год назад +2

    The stupidity of buying lot of sneakers. You just need a pair…jaja

  • @xsparik
    @xsparik Год назад

    “A shoe is a show, it’s the man who puts foot in them”

  • @saidtweini1422
    @saidtweini1422 3 года назад +3

    Just here for Nightwing2303

  • @damienjeremyweir4543
    @damienjeremyweir4543 3 года назад +2

    Hi Chris/Ms Wing 😁

  • @justlove9750
    @justlove9750 3 года назад +3

    MJ doesn't own the jordan brand, nike does 100% .

  • @tambakongoh
    @tambakongoh 3 года назад +1

    i like jordan it factor on the court

  • @dukestarfighter
    @dukestarfighter 3 года назад +5

    Here because of @weartesters

  • @mbba3549
    @mbba3549 Год назад +1

    because MJ never lost never give up never chased a ring

  • @dnyaneshlakhmal7735
    @dnyaneshlakhmal7735 3 года назад +5

    I just love Jordan 1s I am also aware this thing feed on our insecurity 😭

  • @WeCube1898
    @WeCube1898 2 года назад +2

    If LeBron could create this same energy/intensity and sales then he can claim GOAT.

  • @_Matrx
    @_Matrx 3 года назад +2

    My dream is to own my first pair of Jordans

  • @bearatts
    @bearatts 3 года назад +1

    Nightwing!

  • @thejamesasher
    @thejamesasher Год назад +1

    How? With outsourced manufacturing.

  • @BigCS-z5i
    @BigCS-z5i 15 дней назад

    Great brand

  • @alexd9361
    @alexd9361 3 года назад +6

    People who think that 2013 is a mid please turn in your sneaker card. Ya fired!!!!

  • @YouTubefan12121
    @YouTubefan12121 3 месяца назад

    @ 2:00

  • @chrisisnice
    @chrisisnice 3 года назад +5

    Until someone is killed for some Lebrons, Jordan will always be the goat

  • @ciarazena8149
    @ciarazena8149 3 года назад

    I like this shoe very much. Where can I buy it?

  • @dhirajbhoir5431
    @dhirajbhoir5431 11 месяцев назад +1

    I hate this trend .. I find this stupid and manipulative even though my brother buys it 😕

  • @mrrhythm5366
    @mrrhythm5366 3 года назад +1

    2:53 Every week*

  • @64gbdata11
    @64gbdata11 Год назад

    The Hype is real.
    Jordan 1 will hurt your feet and yet still the best selling Jordan shoes.

    • @chocolatewheelchair
      @chocolatewheelchair Год назад

      They don't hurt if you have a wide flat foot they feel great your toes can move

  • @jeffdamicog1105
    @jeffdamicog1105 Год назад

    I just wish Jordan brand improve on the materials so that their shoes won't fall apart whenever they are stored

    • @cheezezlayer493
      @cheezezlayer493 Год назад

      made yours is made in china no wonder it falls apart

  • @johnnnyutahq
    @johnnnyutahq 3 года назад +3

    buying more of things we don't need
    to impress people we don't care about

    • @danieloceans9652
      @danieloceans9652 3 года назад +2

      Buy things for yourself. If they make you feel better or whatever the case may be do it, enjoy life. Nobody has time for what other people think. Jordan are not like super expensive shoes or gears. There’s designer shoes for 2000$ shirts for 1000. It’s all relative

  • @DonLee1980
    @DonLee1980 Год назад

    The kicks are nice, but seriously I could never spend that much money on them, nor do I have the time to try to "win" a chance to buy a pair. The good thing is, if you work hard enough in life, eventually you'll be gifted with these. Now that's a much better goal to work towards to, rather than to chase after the hottest items when you still have a ton of student loans still yet to pay off.

    • @chocolatewheelchair
      @chocolatewheelchair Год назад

      They're $250 TOPS price for US retail. These high prices are RE- sellers. Don't use them.

  • @chiefs816kc
    @chiefs816kc 5 месяцев назад

    Shout out to all us who bought stock in Nike.

  • @victorlizardo1257
    @victorlizardo1257 Год назад +1

    Need to check your facts, MJ was wearing 13, not 14, in his "last shot"

  • @einstein3185
    @einstein3185 3 года назад +1

    9:20 you guys could’ve picked any other shot of the Travis Scott 1s yet you showed off the replicas from nightwings vid🥲

  • @joykiarie5481
    @joykiarie5481 3 года назад +1

    My girl The Notorious KIA representing!!!

    • @kevindavid827
      @kevindavid827 3 года назад

      I have something real big I would love to introduce you to
      +:',,1:',,5,,"1"',,8:,,"7,,''2:,,"2:""4':, 6:,,4 :,,:8::::

  • @swedesam
    @swedesam Год назад +1

    So, Nike is De Beers now.

  • @mbaligama8189
    @mbaligama8189 3 года назад

    TheNotoriousKia!!

  • @VicOrlando
    @VicOrlando 3 года назад +2

    How about be the greatest basketball player to contribute to the game ever 🤷 that's how

  • @choofuyen358
    @choofuyen358 Год назад +1

    2 years on, jordan are generally are sitting in store

  • @StealthGT40
    @StealthGT40 Год назад +1

    Jordan hated those shoes the only thing he liked was his name on them and the royalties he got he had tons of blisters from the Jordan 1’s. New balance was the best option New Balance 900 were basically the identical shoe released before the jordan 1’s from the 80s and made for comfort. Fun fact the Jumpman is Jordan wearing New Balance that tell u everything.

  • @mikethemechanic7395
    @mikethemechanic7395 3 года назад +1

    I used to wear these in the 80s before Nike was popular mainstream as a kid. Have not worn them since the late 90s. Waste of money.

  • @txmade4371
    @txmade4371 Год назад

    My Shaq’s from K-mart go harder than Jordan’s.

  • @ThaliWithTheCurls
    @ThaliWithTheCurls 3 года назад +2

    Ayyyyy my fav Kia 👏🏽🙌🏽

    • @kevindavid827
      @kevindavid827 3 года назад

      I have something real big I would love to introduce you to
      +:',,1:',,5,,"1"',,8:,,"7,,''2:,,"2:""4':, 6:,,4 :,,:8::::

  • @treymontana13
    @treymontana13 3 года назад +2

    Virgil keeps fooling people into thinking that he is a designer.

  • @RolfDarylTio
    @RolfDarylTio Год назад

    They should name these shoes as Jordan 1's sold out

  • @lewisg5895
    @lewisg5895 Год назад +1

    Kids nowdays destroy cities with riots but they say no got not money but wear Air Jordan

  • @Itsmrconfidence
    @Itsmrconfidence 3 года назад +3

    🔥🔥🔥

  • @justlove9750
    @justlove9750 3 года назад +1

    MJ doesn't design or own the jordan brand, nike does 100% , just a marketing plan from nike .

  • @jimmydishkawnt
    @jimmydishkawnt 2 года назад +1

    What shoes did lebron wear when he made 'the decision'? 💀

  • @Jeff-jb6qf
    @Jeff-jb6qf 3 года назад +1

    Not instantly,it’s bot buying MFs!! Those who yell “got em” they used bots and the one that took Ls are the rest of us it’s BS

  • @dachisoncarrazco
    @dachisoncarrazco Год назад +1

    No shoe is worth 20 gs that's just ridiculous even if Jordan played in them.

  • @bigben1986
    @bigben1986 3 года назад +1

    Why would you skip the Jordan 2???????????????????????????????????