Hacker Or Marketing Stunt? The NormOfNorth Mystery
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- Опубликовано: 25 окт 2022
- Today let's dive into the mystery of the @NormofNorth twitter account- originally intended as an innocent way to market the (widely hated) Norm of the North series of kid's movies, the twitter account caused a stir when it began posting strange, dark and even innapropriate tweets. For several years, rumors about the account have swirled- has Norm been hacked? Has a rogue intern taken control of the account to spite their employer? Or has this been an elaborate PR stunt the whole time? Let's dive into this Norm of the North drama and find out!
Huge thanks to Paige for helping out with this video!! / neosolarius
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Petz Catz 2 OST
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All credit goes to the musicians and composers! This video is not meant to target or harass any person. This video does not condone or encourage anyone to harass or contact any person or persons discussed in this video. This video is purely for entertainment and informational purposes. 
Развлечения
the "norm is in rehab. norm has relapsed" tweets sent me into a coughing fit bc it was so funny. i hope this isnt a marketing stunt just for those tweets alone
You're laughing. Norm has relapsed and you're laughing.
SAME ALONG WITH THE "Sea of thieves nuts in your mouth"
@Andrew Tate Bro what 😭
doesnt mean its not allowed to funny, chances are its still one funny person running an account, regardless of marketing or “real”
@@cocacolagarlic5097 i dont want to be laughing alongside brands trying to seem like real ppl. yeah i would probably still find it funny anyways but still, silence brand
Norm of the north is the only fandom where being called a normie is a sign of respect
Lmao that’s awesome
That movie has a fandom?
Suddenly I’m a norm of the north fan
but if i'm not a part of the fandom am i still considered a normie?
It is, because it implies you are a part of the norm of the north fandom
I must say Duolingo has my respect because they took what their audience was saying about an innocuous owl language learning app and completely ran with the fan theory and rebranded to murder owl.
duolingo is fucking insane i love it. i also love how like 99% of the fandom simps for the purple haired chick 😭
lol ya and the only kinda peaceful parts are hooty and duolingo hanging out
Remember when they embraced The Owl House fans shipping Duo with a demon owl tube?
@@hihi-kv8kv yes, duolingo push is one of the most ominous duolingo related video ever
Dua lipa 😍❤️
the “norm is missing.” “Oh god they found him” had me dying that’s so funny
I said “oh noo” and then I said “oh noo!”
Finding out Norm got not one, not two, but THREE sequels gave me whiplash
He actually has 4
Technically 4, since 2 is two short films meant to be released independently just stitched together.
4 actually, remember Sea of Thieves.
Fucking Christ I only thought there was one sequel why the fuck are there 3?!
did someone made a full review on all three of them
if so, I feel bad for them.
The "...Norm has relasped" pause was perfect. Big clap.
@@user-hd8cf8bu5y I’m am so tired of you bots.😤
LMAO RIGHT
Lol
big clap
@I HATE GAYS what
Having worked as a social media manager for a company that let us go a certain amount of rogue on twitter especially, I can see it if not as a marketing stunt per se, then, as you said, as employees letting loose with the blessing of a higher up. When I worked in that position, both me and a colleague of mine were literally fandom dwellers and active twitter users, so instead of focusing on marketing we were legit posting stuff we knew would make people laugh and/or engage. I will say, people interacting and messing around with us was legit one of the best feelings on an otherwise pretty exhausting job. (I'm not trying to make you sympathize with corporate accs btw, I left that job for a reason. But if this was a stunt, then at least I hope the intern behind the tweets had some genuine fun :D)
My guess is the sanctity of the Norm brand isn't high on the list of priorities for a big media company. So whether or not the accout got permission to shift from pretending to like a bad kids movie to surreal adult-oriented shitposts, some manager likely went "eh sure why not"
What are the posts? Can you give a link?
@@Periwinkleaccount it was not an English company and the posts weren't in English either. Also I've left that position a year and a half ago, so digging up tweets from that era would be a pain in the ass. I still could theoretically, but do you really need'em?
@@AlexRyzhy of course not.
If Norm has a million fans, I'm one of them
If Norm has a 1000 fans, I'm one of them
If Norm has 10 fans, I'm on of them
If Norm has 1 fan, it's me
If Norm has no fans, then I'm no longer alive
Poetry
Inspiring
Least obsessive norm fan
I dunno, I'm not that crazy
The detail that James corden voiced a character exclusively for the uk release is very funny to me, as is the line "noble high class security guards"
Not from the UK but I heard the UK hates him even more than North Americans
Those are very funny.
Also, sorry about the bots.
@@deinogreenstreet8631 yeah, i reported them, but they're still visible unfortunately.
I love RUclips's Moderating System :v
It's actually pretty common. American animated movies used to get very minor redubs in Britain if a celebrity guest cameo(TM) was dubbed too American for the Brits to understand. Shrek did that a lot iirc.
Lionsgate is a big company, so them just "forgetting" about one of their IP's entirely isn't likely. Also if it was a rogue employee, I'm sure that Lionsgate has the resources to contact twitter and shut down the account. But it is fun to imagine a scenario in which Lionsgate completely forgot about one of their IP's because it was so shit that they didn't catch on to one of their former employees still maintaining the account.
What Ip's does LionsGate have unlike WB, Disney or even Viacom I really don't think of any franchises in particular when I think of Lionsgate.
@@PeterGriffin11 I guess there's... Alpha and Omega and the Saw movies?
@@PeterGriffin11 for a start the hunger games and the twilight saga are pretty significant
@beyond your imagination STOP
lionsgate also has a pretty big social media presence (at least on tiktok) and it is received pretty well, they seem to be pretty in touch with the youths and nothing they post is cringy… so it’s actually pretty expected of them to do some shit like this
"What's the worst thing I can tweet?" followed by "Norm has type 2 diabetes" is really funny to me because it's such an anti joke.
the pause between
"norm is in rehab..........norm has relapsed" got to me, holy goddess I hope this isn't a weird marketing stunt (and if it is, more companies need to take NOTES)
The stories Izzy covers always seem to descend into insanity quickly.
Could agree more.
She dives into the weirder parts of the interwebs so we don't have to! A noble cause! LOL
@Andrew Tate yes
"It all started with some headless Ratz Dolls..."
fr
i remember when norm of the north came out my stepmum, grandma, and little sister went to see it together and apparently they literally walked out of the theatre halfway through because of how bad it was
NORM COME OUT YOUR WHAT
Why I read this as "when norm of the north came out of my stepmum" 😂😂😂
@@user-hd8cf8bu5y oh boy a link that will likely lead to something completely unrelated
based gramma and stepmom.
🤣🤣🤣🤣🤣🤣🤣🤣🤣
I know Norm of The North was a bad movie because I never saw any furry art of Norm
Not even a tag on e621 either tbh
i might instinctively hate advertising, but like. there is always a little gremlin in my brain that goes “wow the marketing department did their job, huh” on these sorts of things
My favourite part of Norm of the North is when Norm said "IT'S NORMIN' TIME!" and Normed all over the female wolf from Alpha and Omega.
Thank you for filling in the blank.
Truly the movie of all time
I was going to do this joke but forgot. Thank you for providing this service.
Who says it was the female wolf
@@radioactivehalfrhyme that's what the female wolf from alpha and omega said
“Norm tweeted like an average twitter user, and the average twitter user is insane”
i think if it IS a marketing stunt, it’s insane and honestly scary how companies have seemingly gotten better at winning young people over in their favor, me included. Also if it is a marketing stunt it’s so weird that someone who is getting paid is essentially pretending to be an unemployed/ unpaid person to put up an another layer of synthetic relatability. Although the account is hilarious and i love the tweets themselves if you think about it too much it starts to feel a little icky imo
like at least cringe corporate accounts have their niche of being cringe and corporate, when companies get better at shitposting like this it’s worse in a way
Whoah, yes. Synthetic relatability is a great term.
Maybe stop engaging with corporate accounts lol
@@RobinTheBot its twitter, you dont really get a choice there
@@RobinTheBot girl u missed my point so bad
It makes me sad that a company would pull a false "rogue underpaid intern" story. I want my working class uprising stories to be real, dammit! It's so insignificant of a revolt, but it's all we got these days T_T
I'd say I wholeheartedly despise brands on social media if a small, small part of my brain didn't still fondly remember dennys on early 10s tumblr
God i miss Denny's tumblr
Ayo you just unlocked a deep memory within me the hell
dennys was so ahead of the game 😩
Man I remember Wendy's having an account on wattpad
"try swapping your contact solution with coffee for a quick pick me up!" a classic
Man, I would love to see a deep dive into that one Alpha and Omega wolf movie series. That shit was so weird.
To clarify: I still watched it like crazy and pretended to be a wolf on the playground of my middle school
Same, I am still in disbelief that such a terrible movie has a big fan base. A fan base so big that it has 2.3k fics on FFN. To put things into perspective, Alpha and Omega is only a few hundred fics away from surpassing Godzilla, James Bond, and Jurassic Park in total published works.
How does a movie that was torn to shreds by critics and most audiences have a fanbase that could rival some of the most celebrated movies ever made?! I’m tempted to sign up for some A&O message board just to ask why people like theses movies so much
Yes!! I loved them as a kid, they were so bad I can't even look at them now ❤
*Saberspark would like to know you’re location*
no because alpha and omega was what started my hyperfixation on wolves
Apparently it's a popular movie within the furry community.
My local A&W did a promotion with them years ago so they put a poster of norm up and they still haven’t taken it down. If you eat there you have to deal with him staring at you
Reminds me of my local theater. One of the first movies they showed when they originally opened was Battlefield Earth, so they still have a horribly sun-damaged Battlefield Earth poster on display front and center.
In the Finnish translation of the Norm of the north there was a scene when Norm was changing clothes behind a curtain (I don't remember why but this is literally the only thing I remember from the movie 'cause it aires (for some reason) very frequently on tv. The female human character of the movie asked Norm something like "When are you gonna come out?" And the Norm came out behind the curtains in a very fruity outfit and asked "Do you mean from the closet?" and looked at the outfit disgust💀
Whatever he was, he lives on in us all.
Not in me, hell nah I hate norm
@@KingOfGaymes I despise you
Tbh I kinda believe the conspiracy theory. The account strangely never roasts the movie, which is something anyone would do if they had the power to post anything you want in the official Norm Of The North account
Are you saying "norm of the north was an inside job" was an inside job?
Well, if they did ppl would still start to praise it anywqy tbf
I would argue that it's much funnier to portray a person trying to get away with not getting deleted by slowly increasing the level of insanity. Which works in favor of both theories. Just going "Haha kid movie sucks" isn't nearly as amusing
@@gabrieltallent1658 Ice fuels cant melt steel bears
@@skeetsmcgrew3282 I know, I’m just saying the idea of it actually being a rogue employee doesn’t make much sense
The idea of disgruntled interns taking over and shitposting on brand accounts they were fired from while the companies that owned them are too stupid to know how to deal with it is so fun and cathartic that, as unlikely as it ultimately is, I REALLY want to believe that it's true.
Nothing is funnier than Izzy having to read super cringe shit and you can hear the drag in their voice, or laughing at the funny ones as she gets through them
I swear, Izzy's topics are as varied and wild as her looks. I had no idea this existed until now.
The bangs in her eyes is like self-destructive because how can she see
@@Momofukudoodoowindu believe me, those bangs are NOTHING it would be very easy to see
That sea of thieves joke absolutely slayed me ☠️
Just like Norm wants to slay the wolf lady from the Alpha and Omega movie 😻
@@shytendeakatamanoir9740 ACTUALLY REAL
This happened to 2 religious speakers who used to come to my primary school. Their Twitter was filled with tweets claiming that they were both nonces or them describing each others genitals. Weird shit
omg please tell me those accounts still exist and that you remember their names
I need their account names 🤌🫴🤌
i'm looking at the newest comments and none of these people got to see that the account updated the other day
from the screenshot i got, it read "I'm deleting this at 9am PT but I love you all and can't wait to get in trouble for tweeting this shit out"
I absolutely love the "Gaslight, Gatekeep, Garfield" earrings.
I kept getting distracted n giggling at them.
everyone wake up izzy posted
I’m awake.
I'm up I'm up
I’m here sorry my fridge was running
hi im here
I have awoken
Idk why people think interns run these accounts, they don't. If you look at job listings for social media people almost always require a marketing degree. Any listings for intern are always "you will work with the social media manager".
i think companies like to purposely push this idea of a hapless innocent “underpaid social media intern” in the hopes that people will feel bad for the person running the page and thus not harass or ratio them
For all the reasons you listed, I get a "they gave me permission to be weird and no one proofreads my tweets" vibe. I also tweet from a corporate account and trust me when I say the really big companies often delegate this stuff WAYY down the ladder and won't check unless it makes CNN. (I'd be shocked if they even have a comprehensive record of the people running each movie's account. Where I work, it just goes to whoever takes over for the last person who ran it.)
This reads to me like someone who isn't supervised, but still works at the company so they won't say anything directly offensive without plausible deniability, in case someone high up enough to care notices. And they get to keep the "but it got engagement!" defense too.
This is honestly more entertaining than the movie itself.
using the restroom is more entertaining
silver fang profile pic!! you're a person of culture
Watching paint dry is more entertaining. The bar is so low, it's in hell
Watching paint dry is more entertaining. The bar is so low, it's in hell
Watching paint dry is more entertaining. The bar is so low, it's in hell
Izzy reading out the tweets as they progressively go further and further off the rails but always keeping the same dead-pan expression absolutely killed me. I doubt I will ever reccover.
Hearing the fact that “Norm of the North” got 2 sequels was like remembering that there are 5 Ice Age movies
Pokefarm - Pokemon fansite with a storied history, an incredible amount of drama, and an admin on a 10 year ego trip. I'd love to see you do a deep dive on this one. Spent a lot of my childhood there.
YOOO I WAS THERE FOR THE ENDLESS DRAMA
how do you always manage to awaken war flashbacks from my mind with every single video you publish 😩girl
Skills
@Andrew Tate shush
obviously izzy never misses with their looks in videos but they look especially cool in this one love the new hair
i agree! ~ do they use they/them pronouns? i see you and others using they and many using she/her. i'm just curious if you know because i'm confused and wanna be respectful
@@julesc1989 their twitter bio has they/she pronouns so either are fine!!
@@sapphosscullerymaid4856 Oh cool thank you for letting me know :3 (I have no social media I missed it lol)
@@julesc1989 more specifically, they’ve said in a tweet they don’t care what people use, but they don’t like how people argue in comments about what to use lol
@@DEFxRECON thank you, cool cool ! and definitely not trying to fight, just wanting to know their pronouns so I can speak of them correctly :) appreciate you sharing
today, the norm of the north account posted a tweet saying something like; "Im tweeting this at 9 PM right now but i love all of you guys and i can't wait to get yelled at for this shit". it was later deleted.
thank you for documenting this. we need these moments immortalized in videos as everything on social media is so fleeting.
M&M pfp
This reminded me that recently there was a video of Katy Perry getting blasted on the face with that weird slime on Nickelodeon (or something like that) and the duolingo account just replied “wait- is that my…” and I just sat in silence thinking how could god abandon us in this world.
Is that what the pic at 17:56 is from?
@@tezzanoia yup, I usually watch the videos while doing other stuff so I didn’t see that
@@monicaazevedo7787 fair enough
I just loved it when he said "it's normin time" before wreaking havoc and devouring all the people who wanted to live in the Arctic.
I feel like the early norm of the north jokes like the “Norm 😍” one were an attempt by a brand twitter account to relate to the kids. Then either they realised this was the most interactions the account had ever had so just kept going, the account got hacked, or (like the account said) the account manager got sacked after norm was cancelled and just kept the twitter account. I’m assuming it’s the first one but ultimately I would prefer the underpaid ex-intern one
I feel like Lionsgate would've taken action if it wasn't for marketing, like releasing an official statement or SOMETHING.
They did know, I think.
bro seeing all of this happen on twitter was crazy. they’d tweet like “norm is dead” and everyone would be like norm wtf
I vaguely remember this movie but I had no idea the Twitter had gotten to be so funny😂the rehab joke and the sea of thieves actually made me laugh
I don't get the Thieve of Seas
What was it supposed to sounds like?
@J-Dog Oooh,ty
I love how it went from "Norm 😍" to "norm is in rehab"
I’d love to see you cover American Girl dolls or Webkinz. Those were both really big parts of my childhood and you seem really good at covering those kinds of topics, particularly the kids virtual worlds.
Every time i think i know everything about internet, Izzy shows up with another cliche media deepdive and i love them for it. Thanks for bringing us deeper into what the fuck is happening 🙏😩
@@recitationtohear you wont believe that this actually came in handy
Yeah, I kinda just assumed it was the natural evolution of Wendy's twitter brand thing of being relatable to people. It also kinda helps that no one actually cares about Norm of the North and everyone was in on the joke. Like there isn't gonna be a kid who just adores Norm of the North and finds the unhinged tweets and everyone else remembers the brand as "that weird kids movie from a few years back." It's basically the perfect account to test the water for a brand twitter account to act like this and I'm pretty sure we're gonna see more of this in the future.
It makes sense that it could be a marketing scheme but then it confuses me why they'd do the "got the call from lionsgate, it's the end" both because then the engagement would end, and it would rile up anger toward lionsgate
One of my favorite tweets from the Twitter was a now deleted joke tweet about the 2019 Polar Vortex to which one user replied "People are dying Norm"
I love the part in Norm of the North where Norm said "its normin' time" and normed all over the place.
😏
I love how often your titles are about topics I know about but not the subject, and constantly pull me in cause my response is " I'm sorry the _w h a t_ "
I love that your friend works for aggrocrab, who made "going under" a game about an intern given the ridiculous task of dungeon crawling in dead start ups. brilliant meta joke (and also super cool fact) *chef's kiss*
I’m still laughing about “norm of the north was an inside job” like 3 hours later
Reminds me of the Teletubby ARG where a teletubbies fact account went rogue and murdered a family
they specifically murdered Their Own family in the arg
Finally, someone is bringing the norm of the north account to attention!
@@user-hd8cf8bu5y this is such a specific spam comment jfc
@don't be surprised Dad didn't leave me,though
I think the "when will they find out" tweet says it all. It is, indeed, a hacker who broke into an abandoned account.
I’ve been following that account (ironically) forever. No matter what it is, I’ll always find it ridiculous and funny, even if it is an industry plant type thing. Nice to see someone finally acknowledge it though.
Its also possible that he was a rogue employee who is still working for Lionsgate. Maybe the contract for the Norm had already ended but he still qorked for the official Lionsgate account
i love how you named all the actors except the guy who plays roose bolton. the idea of Roose Bolton the character voice acting in a silly polar bear film made me giggle
The idea of a verified account tweeting a bunch of unhinged stuff is REALLY FUNNY given the last couple weeks. Izzzyzzz confirmed prophet?
BABE WAKE UP IZZY POSTED
you are my favourite cc on youtube your rate of putting out content is NUTS. thank you for feeding us so good all the time
Haven't watched it yet but I honestly think whatever company owns Norm of the North has just given up
@IMY123 shut up
I love the marketing accounts that follow actual pron accounts. Theres a few of them ive seem replying to nsfw art, idr which ones but i have a tweet bookmarked somewhere of one of their tweets.
I wonder if these ways of marketing will become a norm in the future
Izzy your makeup is always just-
😩💗
I found this account in the wild and I was slightly scared
i can't believe u made a video abt this bc every so often i'll see their tweets and be so taken aback at the stuff they post on a verified acct and find it so funny. amazing job on compiling it all here and providing ur insight on it
I will never forget the day I randomly found the norm of the north twitter. It was an absolute rollercoaster of emotions for me
Ok the 'relapse' tweet coming eight days after the 'rehab' tweet got me--
It really seems like everything weird/bad in today's world has James Cordon involved somehow.
i came into this vid seeing the title and thinking, "c'mon, it's obviously a hacker or former employee." but you've genuinely changed my mind now. 🤔
I love your channel so much. I've always loved stories of weird internet phenomena like this and internet subcultures in general. You do a great job with research and it is so fun to hear about this stuff from the sidelines. Keep it up and thanks for all the work you put into your videos!!
Someone else may have already mentioned this, but it's worth noting that Lionsgate also produced NBC Hannibal. The official Hannibal tumblr account posted in the style of a regular old fandom blog, and the fannibals kinda loved it lol. That "one of us" marketing strategy worked well in the past for them, so it's not surprising they might try it again.
Also, I love Aggro Crab! Everyone reading this go play Going Under it's rad
9:17 The best part is not the obvious answer to the blank, it's the fact that he doesn't specify which wolf.
I love how you listed a bunch of actors, and then just "Roose Bolton".
This is exactly what I needed after a particularly awful day. Thanks, Izzzyzzz. ❤
my favorite tweet from the account is one that just says "shoes"
I love your videos I love hearing you deep dive Into things that I loved when I was younger and still do now and also learning about things I have never heard about like the topic of this video
I had no idea about the Rainbow Fish account, but I love it. That book was one of my favorites as a kid. I even had a little finger puppet of RF with his one last scale.
i love your channelmasking the real important questions and doing the deep dives on them!
You could say that this marketing account is... out of the norm
Thank goodness she posts. I was feeling down again and I love her videos
Quite enjoyed your stuff lately. Keep up the good work.
I found your channel about half a year ago and honestly you never fail to entertain me, you’re one of the only RUclipsrs I believe are genuine keep up the great work your content is always 10/10
I love how fun and interesting your videos are even if I start it without any prior knowledge about the given subject.
My friend and I like to think that the company that made the norm of the north movies forgot about the Twitter account giving us this masterpiece of an account.
I always checked in on the norm twitter account every once in a while so this is super cool to see. I hope it’s not deleted but that’d honestly be pretty hilarious and add to the fever dream feeling, regardless of whether or not it’s a pr stunt
Your videos bring me a lot of comfort, Izzy. I’m struggling with a relapsing eating disorder, and I wake up at 6am every morning (I’m nightshift) dry heaving what little is in my stomach and have a panic attack every morning. I watch RUclips to help calm me down and distract me so I can eat.
Thank you for always making funny and wholesome content, it’s gets me through my hardest days.
You cover the most obscure and strange topics
I LOVE IT🎉
i watch you all the time when i want to falll asleep. not because your content is boring, it is very interesting, but your voice is just sooo soothing and relaxing and i love your accent :) i love the vibe of your videos its so relaxing
i love you izzy
I remember norm of the north as one of the few instances where my dad wanted to see an animated movie and I had to convince him not to go see it because it was bad which is usually the opposite. To this day I still don't know why he thought this would be more interesting.
great vid as always!! your content always makes me smile:)
How the hell have I been thinking about this for spontaneous moments several weeks and always end up forgetting before I can really look into it, thank you Izzzyzzz for doing the hard work for me