How to do B2B Product Marketing (ft. Julian, Sr. PMM @SalesForce, previously Adidas, Guess)

[@thetechpmm]

0:23 intro
1:01 breaking into product marketing
2:54 day to day
3:40 favorite product marketing project
6:50 messaging and positioning
8:43 favorite and least favorite thing about product marketing
9:54 advice for aspiring product marketers

[@project_vivre]

What Julian said about presenting your difference as your advantage really resonates with me. Thanks for another great video!

[@JimLecinski]

Great interview Henry (hi!) and good to hear from you Julian!

[@thetechpmm]

Thanks Jim! :)

[@rachelmin0105]

Very informative video! Thanks Henry!

[@Sandeep_jha]

Great vid Henry! So informational!

[@thetechpmm]

Thanks Sandeep! Glad to help :)