Watch Me Build A Go-To-Market Strategy In 2023 (by an Ex-Google PMM)
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- Опубликовано: 6 июн 2024
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This was incredibly helpful! Thank you for breaking down the Go-To-Market Strategy in a clear and concise manner, Henry! =)
Hey Henry! This is probably the best video on GTM out there! You've broken it down to the last second and having an actual product for context just made it all the more easier to understand. Cheers!
Glad you enjoyed it!
The best video on building a GTM strategy without complicating anything. Applause to Henry 👏👏
Henry, thank you for the instructive video. I recommend including the slide link in the description for enhanced learning. Looking forward to your next video, where you explore the pre-launch phase in depth with examples. Your dedication to education is commendable. Keep up the great work!
you're very welcome! great suggestion - will consider making a follow up :)
This was very helpful, simple and straight to the point. I am using this method asap! Thanks Henry
Hey Oreoluwa! That's great to hear! Lmk how it goes :)
Thank you so much for creating this! So insightful, clear and easy to follow. Subscribed channel!
you're very welcome!
Thanks for sharing this, Henry. Valuable, precise, and straight to the point. Cheers!
np! glad you enjoyed it :)
This was just amazing! Thank you so much for making it clear and also concise!
thanks felipe! glad it was helpful :)
This is so helpful. Thank you so much for breaking down the GTM Strategy like this. Really appreciate it!
hey erin! glad it was helpful :)
So much information in a 11 min video❤ thank you!
you're welcome! glad it was helpful :)
This is really insightful. I like how you broke the Go-To-Market strategy stages on the slide. Thanks for sharing ❤
np! glad it was helpful :)
Henry, you are an excellent teacher! This has been so helpful. Thanks and God Bless! 😁
you're very welcome! :)
Absolutely incredible. You deserve way more followers. You are gifted at teaching.
Thank you so much 😀
This is so refreshingly clear, thank you!
Glad it was helpful!
Henry, excellent work. Thank you for creating this content; it's very helpful.
I'm so glad I found this channel. So grateful for this content!
thanks! glad you found the content useful :)
This was so well explained and the use of an actual product made it so much easier to understand! Thank you!
I'm interested in the point you raised about the GTM for B2B and B2C being different due to the fact that B2B is more sales enablement driven. Can you please make a video about developing a GTM strategy for a B2B software product?
will create a video on sales enablement :)
Great Content!! thanks Henry!
This was just brilliant and concise. Thank you!
youre very welcome! glad you enjoyed it :)
Great video, thanks!
thank you for making this video. keep going Henry!!!
np! will do my best to :)
This is exactly what I needed. Thank you!
you're very welcome!
Im on minute 6 and I just want to say you are the 🐐!!! Great material.
thanks! glad you found this valuable :)
This is such an awesome video! Thank you so much. I love that you have an example for us. It helps us understand a lot more and be able to follow.
Thank you!!!
🤟
you're very welcome!
Great piece of GTM video. Thank you.
Informative & Educational! Keep it up! Kudos! 👍👏🍻
will do! thanks!
Fabulous, thanks!!
Thank you for this video Henry! Very helpful
hey russ! you're very welcome :)
loved it, thank you!
Thanks for this... Simple and straight froward.
you're very welcome! :)
Thanks, Henry! This was very practical.
np! glad this was useful :)
Thank you, Henry! This was awesome
Np! Glad you enjoyed it :)
Very helpful! Thanks, Henry.
you're very welcome! :)
It's so helpful, thank you!
Thanks! Appreciate it :)
Thank you for sharing
Really awesome video. The only bit I don’t agree on is that the GTM should come after the positioning and messaging. To me, the GTM informs me on how to position and message my very targeted segment. And these two pillars will vary depending on the verticals. But be interested to hear your thoughts.
Really inspiring thx Henry! Hope you share more B2B cases！🎉🎉❤❤
sure! will think of something :)
Thank you for sharing. It helped me a lot. I already made my own GTM Strategy like that.
Np! And nice work creating your own GTM plan!
Haii Henry, Great Content! Easy to understand for career shifter, really appreciate your works!
Glad you like them!
Thank you, this provided great clarity for a project I am working on
Glad it was helpful!
hey great content with clear logic! Thanks for sharing ❤
you're very welcome lucy! :)
Very useful and I agree with a previous comment, this is the best video on GTM strategy that I've seen by far.
glad you found this helpful!
This is good summary. I was also looking for honorable mentions to items such as licensing, pricing, product positioning, competition, customer support etc.
Noted! Will try to make more videos in the future!
Thank you for this video. It is really helpful.
Extremely helpful video!! I would like to learn more about how you find and structure sponsorships with influencers- perhaps using the educational app example from this video
hey michael! glad this was helpful. sure will consider making a partnerships video in the future :)
what an easy but insightful presentation!
thanks! glad you enjoyed it!
Thank you so much!!!
What just happened!!!!!!! Amazing. Excellent Work!
np! glad you enjoyed it :)
Hi henry, i looking for similar kind of video to"build a finance modelling from scratch in excel " for a startup to fund raise. i though of asking you that help. kindly share or suggest me such video or channels which impressed you to learn. im asking you this help after im done with searching with my little skills. pls help! @@thegooglepmm
hi hendry Salam from Malysia, i really appriciate your effort to make this video it's really helpfull, wish you all the best
thank you! glad you enjoyed it
Hey Henry! Great content! Keep up!
I just wanted to know what kinda dashboard you can set to organise everything and keep track of the KPIs we use for each channel and actions?
Thanks
best way is to use native analytics platforms (ex: Google, FB, RUclips, slack) then pull all the stats to aggregate in a single spreadsheet or custom dashboard
This is the best video so far after watching so many videos I was fed up. Most informational and practical video so far!! ❤❤❤❤❤❤
thanks! glad you found the content useful!
@@thegooglepmm loved it create one more video for B2C marketing plan keeping 2024 marketing trends in mind
Awesome Henry :) Can you make some videos on product design and product strategy?
for sure! I'll find someone to chat about product design :)
Thank you very much for this vdo. I'm the only maketer in a company and very struggle with what should I do, This is very useful. Appreciate it!
np! glad you found this helpful :)
Impressive Dude. Eloquently presented.
thanks! appreciate it
Hi Henry, this video was really great, thanks for doing this.
I’m a Google PM that does PM interviews… unfortunately for everyone else, the bar has been raised and everyone’s interview just got harder!🎉 (its a joke)
In all seriousness, anyone studying for a PM interview should use this as a guide for how to do a GTM strategy.
thank you for the breakdown
you're very welcome :)
This is super helpful. Really simple, yet thorough and easy to implement. Question: is there a recommended period of time for pre-launch phase? We are ready to launch in about a month.
1-3 months is good :)
Nice video! Like the layout and the plan, but im curious from a PMM perspective how and who should be executing on these individual apects and what the resources are in terms of that - for example it's simple to say we'll use guest bloggers and influencers to promite organically, but for a pre-launched product from a small startup that is much easier said than done. I'm also curious about how or if you determine budgets and performance targets for the paid aspects that you include!
Great question Jack! I'll make a video on the execution part of the GTM plan ;)
@@thegooglepmm Yes, please do one on the execution. You’re one of the few people who actually gives tangible examples of the work - can’t tell you how valuable that is! So thank you!
@@khazana24 agree! thanks Henry for uploading the videos. Looking for a career change now from performance marketing to PMM!
what if i announce/ launch the product with the pre-launch steps you mentioned?
Super helpful video
Thanks
Hey Kwik! You're most very welcome :)
What about budget allocation for each of the activities and tracking expenses for using e.g. Fiverr freelancers and influencers? I imagine you'd have a specific amount allocated for rolling out your plan that you'd have to report on. How would you go about managing that?
I really enjoyed this video and the execution plan, but I feel that the financial side of the GTM strategy is missing from an otherwise great series. Would love to see a video on that. ☺
As someone who's using online resources to learn product marketing, this video is very useful
thanks! lmk what other kind of videos you'd like to see :)
for b2b what did you mean by sales enablement
Hey Henry. Do you have any suggestions for a reduced version of this for someone going to market with a side project? The tasks described here are seem to easily be a full time job
focus on just the launch stage and on 2-3 channels max
Amazing video. I have a doubt.
For a Retail Business, Guerilla Marketing activities would be part of launch or post launch phase ?
launch! unless it's tied with a seasonal campaign, then it would be post launch (ex: black friday deals)
This video is amazing
Solid GTM framework.
thanks!
Can you help for building a B2B GTM strategy?
Please can you make a video on defining roadmaps and the possible type of roadmap a product can have ?
great idea! will add to my to-make list
Superb!
you're welcome! glad you enjoyed it :)
practical , simple and insightful video .. all of this its about digital products , in addition how can you help me to fit in retail and pharma products
hey jose! you can use the same plan but focus on channels that work for physical products :)
by any chance could you share your GTM for B2B? I'm wondering how to get awareness and credibility in such a situation.
hey Harry!! the great video, tnks
np! glad you enjoyed it :)
I really like it
Question on launch phase: Do you have any people on Fiverr specially you have worked with to optimize ads? or anyone for SEO you recommend?
You are a legend!!!
Thanks!
@@thegooglepmm Please do more in the same exact format you are saving lives! Even my uni degree isn’t this practical!
Please can you do for a B2B . Thank you
great suggestion. noted ;)
This is very helpful Henry! Is there anyway you can share fiverr gigs that might assist us with some of the tasks. Thank you for everything.
This is so amazing
glad this was helpful!
Nice video and insightful template for GTM
But I have a questions, do you have any frameworks or strategy when KPI is not achieved after post launch
i.e. kpi is 10000 users signup in 3 months but after 2 months you only got 90 users or something like this
well, I think that there're 2 ways: change the goals or change the execution plans
Amazing
Thank you! Cheers!
Very good
thanks!
What is position and messaging? can you go in depth on that?
here you go! ruclips.net/video/mehnNDevUec/видео.htmlsi=7a3cJtwOti8m3XmG
Hi, the the pmm track link seems broken
try now :) www.pmmtrack.com/
Wouldn't using a slack group be expensive? We were going to do that then we realised that's about $8 per seat!
❤❤
Nice
thanks!
A million likes
thanks! a million would be great :)
Thank you for this helpful and insightful video. As a PMM sometimes it just feels like I'm testing stuff, I am not always certain what the result would be.
The idea of a community build is great but I've realised that it's a real job 😅. How do you effectively manage communities to get the intended result??
Great question! I would say focus on educating your target audience then creating a community where they can talk to one another. The key will be to do it consistently (ex: share 1-2 new pieces of content per week and incorporate your community in the content creation process - this will get them to share about your platform). Yes communities are hard to build (can take 2-3 months) but it's always the hard things that yield lasting results.
Gospel.
thanks!
Good video, but your reliance on FB groups isn't realistic. Too many people tried to do this and most admins will remove you for linking to your own content.
true but it can work if you start by contributing to fb group, then organically bring up your content down the road (and only share link when people ask for it)
Why a slack channel?
best on YT !
thanks!
Super helpful on a step by step approach, connection request on Linked-in sent, would appreciate if you could let em know if you are open to a quick call
Super super useful thanks a lot Henry I’ve also reached out to you on LinkedIn I think we should catch up on a quick call just let me know 😊! Hana D
we're now connected :)