Top 10 Restaurant Marketing Strategies That WORK | Start A Restaurant Food Business
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- Опубликовано: 6 июн 2024
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👀 ABOUT THIS VIDEO
Many people are always looking for that new tactic or growth hack in increasing restaurant sales. The problem with these tactics are that they don't create a good foundation for your restaurant marketing playbook. Instead, I wanted to share 10 platforms and strategies that would be effective.
So if you're looking for coffee marketing ideas, restaurant marketing strategies, restaurant promotion ideas, pizza marketing tactics, fast food marketing tips, social media marketing for restaurants, instagram marketing for restaurants advice, bar marketing plans, how to start a restaurant, or how to increase restaurant sales...keep watching!
TOP 10 RESTAURANT MARKETING STRATEGIES THAT WORK
#restaurantmarketing #restaurantpromotion #wilsonklee
Chapters:
0:00 Intro
1:05 Restaurant Marketing Strategy #1: Review Sites
6:23 Restaurant Marketing Strategy #2: Use Professional Photos
9:04 Restaurant Marketing Strategy #3: Optimize Restaurant Website & SEO
12:39 Restaurant Marketing Strategy #4: Be Active on Social Media
15:58 Restaurant Marketing Strategy #5: Obsess About Word of Mouth
17:56 Restaurant Marketing Strategy #6: Host Events
20:46 Restaurant Marketing Strategy #7: Leverage PR
23:49 Restaurant Marketing Strategy #8: Work With Big Vendors
25:09 Restaurant Marketing Strategy #9: Collaborations
27:02 Restaurant Marketing Strategy #10: Running Ads
29:05 The Top 10 Restaurant Marketing Strategies
29:32 Next steps to build a profitable restaurant business
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[EQUIPMENT] Tools & software I recommend using -
learnnow.wilsonklee.com/toolsYT
[MARKETING] Learn marketing tricks that McDonalds & Starbucks use - gumroad.com/a/691410035?...
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👤 ABOUT WILSON:
I’m Wilson, your new restaurant business partner. I’m here to help turn your food and beverage concept into a reality with expert tips & tricks for success.
My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain (720sweets.com/) with locations spanning the globe. Since my franchise was acquired (2020) it’s been my mission to share this knowledge with people like you who have great ideas, but just can’t seem to break through. If I did it all with no experience, so can you. I know firsthand the struggles and mistakes most entrepreneurs make, and want to show you exactly how to avoid them.
I’ve helped hundreds of restaurant owners and entrepreneurs create explosive Food & Beverage businesses. You don’t have to take my word for it. I’ve been awarded Top 30 Under 30, Young Entrepreneur of the Year, Top 10 Emerging Entrepreneurs, and recently a Forbes Business Council Member.
Find more great resources, check out www.wilsonklee.com/
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Send items to: 18th Floor 450 SW Marine Drive, Vancouver BC V5X0C3 Canada
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You are over doing that "smack" sound when text comes into screen ✍️😔
Its not Xoxial media its sssosial media.
Top 10 marketing tips for restaurants:
1-review sites
2-professional photos
3-well designed website and optimized seo
4-social media
5-word of mouth
6-host events
7-public relations
8-work with other vendors
9-collaborations
10-ads
Thanks for summarizing!
Not sure if anyone gives a damn but in less than 15 minutes I hacked my girl friends Instagram password using InstaPlekt. Find it on google if you wanna try it yourself
Im from Ecuador where there are a lot of entrepeneurs without any clue of how to make their business successfull and constaltly losing a lot of money. Your videos have helped me establish a marketing plan for my pizza place!! Thank you very much
This 30-minute video is loaded with rich information about timeless must-have marketing strategies! I agree with tip #3, in which you talk about the significance of an updated website (includes directions, menu & contact info) and optimized SEO. It is indeed another quality content, Wilson. 🙌
I really appreciate how you're so thorough in your videos and your tips ❤ Thank you for your help and insights for a restaurant business.
You are so very welcome! I try to vary in length because sometimes 30 mins is too long... other times 10 mins is just scratching the surface. Hopefully this helps your journey!
çok iyi
Stop. Collaborate and listen. Love the collab idea. You can join multiple beloved local brands in one unique experience. Customers love this. Great tips!
10000%! Thanks for tuning in Chandler!
Love how you're doing exactly what you're advertising.. Like replying and hearting individual comments of each and every person.. Great Content, will try these and hopefully tell you the positive results i got :)
I appreciate that the kind words Saif! I'm trying my best to make content for my community and to thank each person. I really appreciate everyone who tunes in!
You give a lot of quality info and you speak like you really care about seeing us be successful in the industry. Thank you.
Thanks! Appreciate the kind words. Just sharing my experience and mistakes so others won't make them like I did.
As a result of what’s going on in the world today, I’ve been out of work since March. I work in live events. Like....the big ones...Stadiums, The Grammys, arenas, the big boy shows. Live events that size probably won’t come back until early 2022 at the rate things are going and a lot of career roadies are screwed. We don’t have a lot of transferable skills to the real world and the ones that do often don’t have degrees so employers won’t even look at their resumes. I’ve decided to launch a small coffee cart in Nashville to help bring awareness to the thousands of people out of work and to also donate some of my earnings to MusiCares (Grammy Foundation). This video was so helpful in helping me understand where to start when it comes to marketing. Thanks for providing the basics here my man. 🤘🏻
Thanks for tuning in John and sharing your story. I wish your small coffee cart success and love the philanthropic side to it. Make sure to join the FB group and we can help you along the way!
Thanks Wilson. I run and own a restaurant call imperfect fresh eats in Toronto and we do followed all your strategies. Amazing advices bud. Keep it up
Glad you found this useful! Best of luck with your restaurant
Fresh eats, are they interested in expanding to a food court space.
Hey Jeff do you happen to have a business Instagram somewhere I could check out images of your food ?
Very valuable content! Thank you for making this video.
Thanks so much for the tips, Wilson.
Which one you going to try first? 😊
amazing, love this tips
Such a great and valuable content in just a single video. After watching this video i really don't need further to search for more information on restaurant marketing. Thanks Man!
Glad it was helpful! The real work is the implementation though :)
Super Detailed Video Wilson, Thank You So Much 👏👏
You are very welcome!
Thank you so much for your tips, really helpful!
Glad it was helpful!
Thank you for the great advice Wilson!
Thanks for watching Franco! Join the FB group and ask any questions you may have along your journey.
Great information . Thanks !
thanks! :)
Thanks Wilson lm running a small restaurant it's really helping thanks again for ideas.....
1000 like here, thanks for all the info!
My pleasure Enrique!!
Very helpful information that I will definitely need and use 😀
This really help me in my studies.
Glad it helped!
Thanks so much for this great video. Will definitely watch more of your content.
Thanks for stopping by! Feel free to join the FB Group to ask questions and see what others are asking.
Very interesting mate, keep the good work and thank you for your time !
Stay strong
thanks for your support! :)
Awesome video thanks for the free content 🤜
Thanks for stopping by!
I enjoyed it a lot because I have learnt so many things. I will watch other videos and like is it. Then share.
Thank you indeed Wilson. I am.happy to.know your channel.
You are very welcome
I loved the video, very informative thanks.
Glad it was helpful!
Thank you for these tips and advice. 😍😍♨️
You're so welcome!
Amazing content Lee. I learnt a lot
Glad to hear it!
Good video. Laughed every time you said shoshal (social) lol keep up the good work
Thanks 😅
Thanks Wilson very helpful 👍
thanks for your kind words! :)
Thank you for the great video learn so much from you
My pleasure!
Great content. Deserves more views.
Thanks for the kind words Diego!
Thanks for this content! :) It's very interesting and insightful. One thing I'd recommend, though: there's an echo sound in this big room and it enworsens the quality of the audio. If you can think of a way to eliminate this, it's gonna be perfect!
gracias., muy buena informacion.
Glad you enjoyed it! Which one are you going to try first?
thankyou for the strategies
you are very welcome :)
Great informations
Great content!
Thanks!
Thanks for this video. So helpful. What do you do if a group you allowed to hold events in your store, charges a good amount of fee to their participants? Would you charge them a percentage of their ticket sales? Another scenario, what if you offer it for free completely, even though they charge tickets, and you end up not earning anything because the participants didn’t buy anything from you, how would do you suggest it can be handled better?
glad you liked it. i've seen percentage of sale work. better yet, try to get the organizer to include a free drink/item in their ticket price, then you get guaranteed sales. win-win.
Wilson love this video! You're clearly an expert. The PR strategy definitely sparked my interest, but didnt see that how to craft free PR link for your ultimate course, can you send over the link?
thank you Carlos! email me so i can send over link. wilson@720sweets.com
@@WilsonKLee sweet! Email sent
Thank you. I'm opening a cake shop in our town. This helps a lot
Glad it was helpful!
Best of luck on your cake shop endeavor
thank you brother :)
anytime! :)
انت هنا يبقى أكيد الفيديو جامد
@@younes.polaya8132 برنسسس
this video helps me alott
Glad it helped Shardul! Make sure to join our FB group community for more tips
Your a restaurant legend
Just sharing my experience (wins and fails) since I didn't really have something like this when I first started long time ago!
Great Stuff
thanks!
Great video
thanks! :)
Thanks
Glad you liked it!
thanks mate
No worries
Just wondering, what was the ice cream flavor you collaborated on? Can you go more into collaboration as a joint venture method?
JV collab might be a bit too advance for this channel. Collab just on campaigns is much more achievable for this audience. we collabed with nespresso on a new flavor.
thank you
You're welcome
great video
Thanks Sergei! Join the FB group if ya got any more questions on restaurant marketing
Great ❤
Thanks for stopping by!
I want to offer incentive for reviews, but I don’t know how to go about it. My restaurant is a counter order place, so no waiters, most people order take out. I was thinking about throwing flyers in the to go bags that say leave us a review for a free ice cream at your next visit, but how would I manage getting them the free item? Do I need to create unique single use coupon codes and dm it to anyone who reviews? How would I know that the review came from the incentive as we get reviews organically already?
Hello I’m an online food vendor . Is it possible to get a one on one coaching please?
Just found your channel! I work with most food product brands but a few of them are in retail so I'll be sending them to your page!
Appreciate the support Lindsay!
Great
Glad you enjoyed it Hung!
can;'t thank you enough
thanks for tuning in man!
Best restaurant marketing course ever
right on! thanks for the kind words!
Hello wilson. Im john and a owner of milktea cafe. I would like to ask some tips and strategies to make a successful sales for this pandemic. Thank you i hope you can see my comment. Godbless!,🙂
It would help to have the topics in the description, as well as having timestamps (chapters) in the description :)
Hey Cesar great idea! I'll ask my team to see whether we can begin putting chapters into every video.
Ask and you shall recieve 💥💙
😁
The information is good however the Radom punching sounds in the background is annoying.
Took it out in newer vids!
Hi Wilson, I love your contents but I need to ask you one thing, how is possible to have a review site? It's a normal website ?
I'm guessing it's not a personal review site, it's an international one like Trip Advisor, where people tend to look for places to go and eat from. :)
What you have to do is create an account on review sites such as the one I mentioned and start posting content there.
@@anastasiacoleiro3711 thank you very much, was very helpful your message.
@Anastasia is spot on!
what about serving ppl in food festivals and give away fliers to promote your restaurant to bring in new customers
umm i wouldn't see festivals as a good investment for direct marketing return. festival is good for the volume game and potential brand awareness. aside from that, many of them are too high outta their minds to even care.. they are always not in the mood to analyze your food since they are hanging with their friends..
Usually on costumers b.day I ask if we can post their pic on fb, and gets over 4 k views .
Yasss let's normalize trolling back 🤣
Likes were at 666, had to bump that up. Great tips, the idea of doing a video is GOLD. I am a digital marketer and that's something I'm going to recommend my clients get.
Thanks for the like! Glad it was helpful Jeffery :)
Very rich content and presentation but that sound coming when a text pops up is really annoying. Hope he turns that off on next videos.
yuppp those are off in the new vids :)
10mins into the video and seems pretty useful but the sound effect for the texts is killing me, lol
Ya I took it out on all my newer vids :D
I don't know how can you make the sound more good? Coz I hate the reverb on the room when you talk.
Hi now want to open a fast food restaurant, how do I market in the city
Why a fast food restaurant? What will it serve and to whom?
@@WilsonKLee Pizza olny
I liked this video, good ideas! But OMGosh, the bang sound every time the text pops up on the screen was so annoying. First one of your vids I've watched, and the last, if I have to listen to that sound all the time.
Great content, and please buy your channel a Rode Wireless Go. 😊
That's the plan!
10:03 ukrainian money)
man, your video and information is great, but please work on audio. I couldn't even watch it completely i would love to watch it, but bad audio capture and that sound effects in between are very irritating
new videos are fixed! :)
Your sound is eco in that hall
I am 17 and working to Get meg chef degre i love food and wont to start a busnies
Keep at it!
I just checked 720 sweets socials and you’re absolutely not practicing what you preach on the social media side, but great advice nonetheless 👍
Sold it 2 years ago =)
Hi I have opened a fast food stall and I am dealing with French fries but it's not picking . .so what might be the problem?
what do you mean its not picking? gotta elaborate please
Hey Ramadhan their are many methods you can apply to attract more traffic to your shop try having images of your food on social media channels , have enticing deals and word of mouth around the community helps as well I’d love to have a 1 on 1 conversation in regards to the issue if your up for it , also best of wishes on this amazing new year
4:29. Giving the addresses of competitors is a NO! NO! for me. The F&B industry is so competitive and taking such a step is cheap publicity which will empower your competitors. Instead I will go with the option of apologising for the poor customer service experience and request for a revisit just for them to see and confirm the tremendous efforts made to savage the situation. By so doing, you create a different impression in the minds of the person reading the review. Then he or she will want to try it out just to have a first hand experience...
Who tha heck is gonna answer to a review that thier chef got into an accident and didnt make it on time. That sounds like the excuses I use to give to my boss when I was in high school
good video but your audio is awful,maybe soon acoustic panels would help, just saying
😉😉
Thanks for the content. Could please not overuse the "punch" sound effect on your next videos. Makes the sound more annoying than captivating.
here a tip for you (BUY A MIC BRO ) .
I have a mic
Mice advise but the echo is a headache really had a hard time going through the video
🙁
Noisy background music + Echoing sound despite the good info.!!!!!!!!!!!!!!
Yep learned a lot and now took it out in new vids!
Exstablishment.
?
Man, those "PUNCH" sounds are REALLY annoying.... Good content thou.
i know... so annoying. i don't even know how to turn it off now. lol
You Said. Pain the ass. Thanks for the vídeo though. Very Nice.
you must have some sensitive ears lmfaoooo
@@StrictlyChosen :D
Can you block seeing videos by creators who you think are useless salespeople who have no intent of providing solid value? I guess this guy is good. I see his videos everywhere in search. After hours of listening, I can't tell you I've learned anything. Very recycled.
What's your restaurant business exp? Can I see where you're providing solid value on this topic? I'd love to learn new innovative tactics and strategies from you :)
If I told your audience about a dang facebook pixel, it would be more actionable than anything you've ever said to your youtube audience. Like I said, I'm sure you're amazing at your job. I can see how much work and talent it takes to own youtube search like you , but I personally have never gotten anything unique or more than vague surface level from your channel. That's not to say you don't give your clients an amazing value - just one bloaks opinion.
Very beneficial but the punch is so annoying
tht punch sound is really annoying brother..try not to do that on next tym..good luck
took it out in newer vids
الصدى في الفيديو أكبر من حياتك
THe sound of the punch is not helpful
who tf decided that the damn punch sound was a good idea !!! makes me not even want to view the video !!
lol... yea. definitely an oversight. new vids are without the punches! :)
Yhis video is bs. People do not use social media where to eat. Also no need marketing for a restaurant at all, thats an other bs. This guy is just talking about what he never did. If someone is this bussines they dont have time for making videos on the topic full time trying to make a living on it.
You feeling ok man? Not sure what made you so mad. You already lost me at "people do not use social media where to eat"...but if restaurants don't need to do marketing at all, please teach me how I can do that with your personal case studies and other replicable cases. I think we all want to save on marketing dollars.
EXXXTABLISHMENT
EXXTABLISHMENT
EXTABLISHMENT
❤
LUV YA WILSON