5 BRAND NEW Digital Marketing Strategies for 2025 (BIGGEST Change Yet!)
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- Опубликовано: 10 фев 2025
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In 2025, digital marketing is taking a turn like never before. Consumer behavior is changing, and so are the strategies that win in this new landscape. :globe_with_meridians:
In this video, I’m breaking down 5 of the most explosive strategies for digital marketing in 2025. We’ll cover everything from maximizing AI’s potential in your campaigns to creating a completely customized marketing plan-without spending a dime. Plus, if you’re a small business, you’ll see exactly how to make these big-brand strategies work for YOU. :boom:
👉 Prompt mentioned in the video:
"Please help me develop a comprehensive and fully customized marketing plan for my small business. Begin by asking me any questions you need to fully understand my business, industry, target audience, goals, and any other relevant information. Then, based on my answers, create a detailed marketing plan that includes market analysis, target audience identification, recommended marketing strategies, appropriate channels, and an implementation timeline. Feel free to include any additional elements you find relevant."
//END
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Amazing video! I can say this is 100% true. Our family business pays zero ads but instead post daily on all main platforms and we drive our sales from there. Your channel has been a massive help for us
Thats amazing, always happy to help!
So at the end of the video, when he suggests "click here" to learn more related stuff, do so! I found em all helpful. Thank you!
Amazing content, thank you. Started my dog a tiktok 3 months ago, quit my job to make shop affiliate videos for companies and doubled my income in a few months. It all made sense because they are putting ads on my organic content getting 5m+ views and converting like crazy, versus paying for a high end ad people skip. Already started doing social media consulting for a few businesses in the area, I’m guessing I’ll be in one of your courses soon after just seeing this video and never seeing any other content you’ve made 🙌
whats yout Tiktok channel?
Paid ads have their place, but I must admit I'm an organic type of girl... great video. I'm always open to learning😲 new digital marketing strategies, thanks!
Thank you so much for this video. It was very instructive.
Thanks for these tips, Wes! I think the challenge now is to strike a balance between tech efficiency and human connection, to create experiences that feel personal while scaling. Brands that master this will foster stronger loyalty and sustainable growth.
Thanks for the great content , i have got great reaponses by news letter and email marketing for my clients, but because of major email services getting to tough on email marketing its getting tougher to go through the inbox.
Thank you.
Helpful insights in this video. I’m creating a chatbot and voice AI for businesses in the beauty industry.
i have only used "organic marketing" for the past 40 years. that and street or gorilla marketing.
i have never paid for an ad.
word-of-mouth still trumps all other "marketing" and it costs less :)
Major companies unfortunately are only using this ai stuff because it saves them millions of dollars in paying salaries. The video ideas have been for sure heading towards the simplistic space with Gen z over the last few years because most of them don’t want to have to learn how to do all of the fancy editing. Plus with more older people coming on these platforms as creators it’s going to move in that direction faster anyways. They for sure have no clue or interest in learning how to do all of those crazy fancy edits. Great reminder video. Thanks.
Thats missing the point completely. This isn't about gen z's role as creators, its how they prefer to CONSUME content.
I did learn it, and now I notice that everyone makes those kinda videos. So I'd rather put less time in editting if it doesn't do anything anyway, and put that time into something thats worth it
@ right! the low edit content is becoming popular and it’s changing the expectations of the audience.
Another great value video from Wes! You're my go-to guy for marketing! Blessings!
I appreciate that Susan!
I really enjoyed this! Keep up the amazing work!
It just takes so much time to create content but there are awesome tools now.
Wes, one thing that always comes to my mind, when I hear that ads are going to be less effective is:
Why not make ads, that are exactly the style, than for example Gen-Z wants to interact with?
After all, ads is just content, that you pay to be delivered to your target audience.
The least thing you can do is to use ads as retargeting within your brand's organic social media content.
Yes, you can absolutely do that. Cheers!
Do you know what I like about your content? It’s straightforward, simple, and always includes real-world examples without any unnecessary fluff!
this is useful, thanks
Great information, thank you!
Holy cow the custom GPT is brilliant for lead generation!
Great advice! Definitely an area I can keep working to improve as I grow my own practice! I just started my own RUclips channel and I look forward to seeing more of your content!
Very useful and interesting
great video as always. any suggested chatbot software?
ManyChat is quite popular on IG.
Voiceflow
I have used Voiceflow software to connect with OpenAI GPT APIs for real estate and other businesses
customgpt.ai works very well.
@@samseditings is voiceflow a free tool?
Hey what chatbot service do you use.
You're not wrong... but you're not right either. It's not one or the other. Both high-end produced ads and video marketing carries as much weight as informatioal/educational content. They simply serve 2 different purposes. The typical video commercial or "flashy edits" serve as brand awareness. They've never been for direct purchase intent. Not using both as part of your video marketing strategy is going to be detrimental in the long run -- I work with massive ad/marketing agencies all the time as a video producer. ALL the big companies implement both "organic" type content as well high-end production content. There is no reason why small businesses couldn't implement similar strategies themselves. Now, if you're saying -- to start off you could use educational type content until you scale to the point of having money for brand awareness content... sure... but to be black and white about it is not only ridiculous, but plain out wrong.
my audience is mostly solopreneurs, not your clients. But thx for the 2 cents!
You measure the conversion. And see wich works. Real contend beats produced ads 9 times out of then (my experience of running ads for 117 companies). The content of course used as paid ad and sales conversion measured. AND as the man said it depends who is selling and what. But measuring is the important thing. No need to argue:)
(I have done more than a million a year as personal trainer)
@@WesMcDowellInc thanks for all the effort you put into your channel😊 I really enjoy watching your videos, you set a great example for creatives
Why are you talking? 😂
Super insightful! 2025 is looking like a game-changer for digital marketing!
nice video,hope it will help a lot for those who are in business
I agree, people don’t wanna be sold to anymore.
Great! I've been doing Organic for over a decade 😂 the stuff I've been doing for years may finally pay off 😂😂😂
As a GenXer, I always despised traditional ads and marketing, we just had no choice 30 years ago and we got conditioned to them.
I found this video soothing!
I have so appreciated your help Wes! Do you have a mic recommendation to use ? We have put podcast mics but need a great lapel mic - thanks in advance !
You explain it very well!
Excellent again Wes. Thank you. That was my point about b roll a vouple motnhs ago. I love watching the person speaking but too much b roll takes me away from the trainer. You know the ones. But subtly enhances the message.
Looks like youtube is (unfortunately) my essential go to for 25
That's just awesome.
Excellent video! Great advice. Question on the custom GPT for clients as a lead magnet - how does it work? What's the process? Where does the custom gpt live?
Same question
Ciao from Rome, Wes! 💚🤍❤️ your vids are so helpful. Grazie!
Prego! Glad to help :)
How do you create a custom gpt of yourself?
Fantastic insights, Wes! It will be interesting to see how some of the AI tools will land with audiences - the conundrum of course is that they want authenticity, but they also want personalization and immediacy. Makes it a challenging paradox for marketers, but it'll definitely be interesting to see how it all unfolds. I'm personally going for authenticity at the moment and hoping my videos (without the slick-n-fancy editing) will resonate with my audience. Keep up the great work!
Agree with you! If you have a chatbot set up the right way with the right content, then the personalization and immediacy is solved.
Yea, the cool thing is you can have both! Ai models can be trained to not SOUND like AI which can help with teh authenticity problem. play around with it!
You crushed this bro
Thx!
Most emails accts have filters that will automatic move promotions to spam box therefore recipients wont even view it when it comes. How you fix that?
Don’t make your emails promotional. Use them to provide value instead
Do you recommend creating a newsletter outside of LinkedIn ?
I recommend creating a newsletter outside of LinkedIn that way you own your contacts and if something were to get deleted you can have a backup of your contacts.
thanks for the video. May I ask a question please?
I love this... Thanks for sharing this insightful tips
Would you say these are really strategies though? Or tactics?
Why is the subscribers rate is high and followers rate is less, when we subscribe the newsletter the following button also turns over!
I saw that clip of putting cash into the pocket first time in my life on the internet in the last 5 years of net surfing
Plz don’t be so ambitious this is a complete comprehensive hence very slow and long term. You only will successfull if you commit couple of years.
Hasn’t this been the strategy for small businesses since 2016? Like Gary Vee said back then “Give, Give, Take” as in give them value content and then sell to them.
Is that one of the strategies here?
That is exactly my thought. Nothing new here.
I was thinking the same thing, but I think the point is the emphasis is seeing a sea-change. Fb ads etc. were very high return on investment back then, something GV said wouldn't last forever, and what seems to be happening now is you HAVE to be principally organic or you're stuffed. It's not just a helpful strategy, it's necessary. It's not just SM marketing either, it's search. This small business owner's story of how she's finding AI is affecting SEO is very telling: ruclips.net/video/6_eHaU17bJQ/видео.html
But then Alex came along and said “Give give give give …. Then they ask”
@@karaleisenah that’s not Alex, that’s Gary’s original thought from his book “Jab jab jab right hook” = give give give then ask.
How do I create a custom chatbot on my website? Is it a plugin or 3rd party? I'm in Kajabi
But how do you make these videos when you are a person like me who thrives in public speaking? When I am in front of a camera, and it is just me and the camera, I fumble over words and lose my train of thought. It is so difficult for me to interact with just a camera. Any suggestions?
Great video❤
Creating your own ai bot sounds cool, how do we do that?
Thanks!
Off the opening scene of the brown line stop. We might be neighbors 😂
well hello neighbor!
Pure gold
Do you have any solution for a user who abuses the chat feature? We’ve blocked the person at least 15 times however they keep just creating email addresses to bypass the block
Are you paying per chat or are you limited in any way? If not I wouldnt worry, but if so, I honestly dont know. Id reach out to the support of whatever provider youre using. Sounds frustrating!
@ we use Ai for the initial reply and then we take over. It’s just annoying as it pulls a staff member away from a task to sit at the computer and reply to then recognise it’s the same pest!
The O1 is only in preview and you only get to ask it a few questions even on the plus plan
Not in my experience… it’s only limited me like once after a lot of back and forth. But either way it’ll get less restrictive soon
Thanks for this video, very helpful.
Great information. Thank you
how you deal with GPT constantly lying?
fact check it with perplexity.ai if you wanna be safe.
Fact check………..
3:39 thanks!
Thanks for the video!
You bet!
thank you amazing video
Super solid.
Also: can I live in your apartment? great decorating for this
Ha thanks!
This has been going on forever already
Thank you for a pleasant presentation! Does the marketing plan tool work as well in other languages?
It should, but unfortunately chatgpt usually works best in english.
Yes, just try and see for yourself 😮
Thanks for the video!
Where do I find the prompt? Can’t find it
My mistake David! I added it to the description now.
Man… very complicated ., what do have for someone who doesn’t know all these acronyms etc . For those of us who aren’t marketing savvy??
Super insightful! I am really enjoying your videos!!! You walk the talk BTW =)
Glad you like them!
thanks
I disagree on the fact (implied in the video) that ads are fading out.. On the contrary I see ads driven by strong exposition of value creation for the customer and unique creatives do overwhelmingly well.
Not fading out… getting more expensive.
Love the ideas. However I think there needs to be a caveat on those custom GPTs creating individualised advice especially wen it's custom workout ideas & financial advice. All I can think of is if someone doesn't proof everything (which would be easy to do if you're sending hundreds/thousands) then could you imagine if someone hurt themselves or gave advice that in turn they lost lots of $$. That would totally end up in a lawsuit or several. Sometimes shortcuts ain't all they're cracked up to be. And yes I use AI daily so I have no issue with that.
Its true, this is really more of a starting point than just take it and run with it type advice.
@@WesMcDowellInc Agreed. But also with some people these days it's better to be safe than sorry to make it obvious :)
You're right about chatbots but you kinda skip the whole prompt engineering/architecture stuff. Yes, you can walk through openai's builder and get a half-assed naive 19 year old intern go for the bronze standard assistant. If you want your customers to not hate it, you have to do better.
Yep this isn’t a tutorial. Just an overview.
How do you train your own ai chatbot?
You just give it all the info it needs in a document you upload to it. Some let you also train the tone (how it interacts with people)
Curious to know do you provide any service?
Not anymore, just focused on my content and my courses. Cheers!
@@WesMcDowellInc If I create content on RUclips about web design and marketing, will I be able to sell both website design and marketing services at the same time?
Interesting video, thanks.
The prompt isn't in the descrition. Just so you know ;)
Thx but it sure is.
It is, " Prompt mentioned in the video:
"Please help me develop a comprehensive and fully customized marketing plan for my small business. Begin by asking me any questions you need to fully understand my business, industry, target audience, goals, and any other relevant information. Then, based on my answers, create a detailed marketing plan that includes market analysis, target audience identification, recommended marketing strategies, appropriate channels, and an implementation timeline. Feel free to include any additional elements you find relevant."
//END
PLEASE PLEASE PLEASE make a video on how to add hundreds, if not, thousands of keywords in ONE SINGLE PAGE/POST. It's such a mystery that nobody has been able to share.
You can’t.
Awesome
Let's gooo
Alex Hormozi has a whole team just for making videos! Not the best example
Not the point, he’s SIMPLIFIED them. You can do that without a team I think 😜
He didn’t start with a whole team. And agreed with Wes ☝️
Let’s see
So where do content creators comes in this 2025 era?
Great video
Are you using free version of chatgpt?
You have to pay for those other features from what I’m aware of.
@@TriggaTreDaygot it. free version sucks. i thought maybe i do something wrong.
Hey Wes, I am subscribed to your channel and am doing a very NEW similar channel about using Big Business techniques to help small businesses. One aspect of my channel that I wanted to do was to "React" to videos that other creators are making in the same field and discuss aspects of their tips that I think would and wouldn't work. I would - of course - reference any videos I reacted to and give you full credit. Would you be open to me reacting to some of your videos? Please let me know. Thanks
Go for it! Technically you can do that with any video. But thx for asking :)
While that’s right, it’s also wrong. Gen Z as an audience still has a long way to mature until they become valuable decision makers for a lot of services. If you wanna sell them shoes, yeah. Your way will work out.
Are these strategies not already being used already?
They’re gaining popularity
💜💜💜
3:20 Alex has switched back to the tik tok style of video editing :)
It looks like he's kinda added in some editing esp at the beginning which is good to keep pl from clicking off too soon. BUt most of his videos are still very scaled back from where they used to be. He's looking for that middle ground that works best for his channel which is smart. BUt the fact remains you don't need any of it when you're going for search traffic and youve got good info.
If you watch Gen-z tick tock videos, Gen-Z are throwing tantrums and boycotting the economy. I just find that interesting and am watching it closely.
That’s where marketing comes in. How can you market to their boycott?
Boycotting the economy... while recording it on their iphones?
Ok boomer
Using Alex is like using Apple-
It’s just a different level - he could do almost anything bc of his track history clout
The principle's still the same tho. He pivoted away from flashiness and it resulted in MORE business. It didnt just stay the same.
🎉
Influancers need to wake up and are chargeing alot and not perfoming at all.
Big waste of investing and long term loss.
Most of these creators we and othera see are all about short term cash not long term cash.
So they charge 2k 3k 4k and post with no effort and dont bring in sales.
Where they would make 10x more cash of they tried.
What’s this have to do with the video?
ummm, sure. go dumb on everyone and call it 'simple'. people connect with stories, not technicalities. storify your narrative and integrate your brand message.
while these 'methods' work with necessities, they eventually drive you to mediocrity
Hate Alex
Interesting perspective, thank you.
My pleasure!