Pricing DTG Printing Orders | Easy Pricing Formula For DTG Shirt Printing | Apparel Academy (Ep 59)
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- Опубликовано: 26 авг 2020
- Are you thinking about starting or expanding your custom apparel business with direct-to-garment printing? Check out this episode of Apparel Academy, where Henry shows you the right way to price a DTG order. Pricing your orders correctly is vital to ensure your business’s success and increase your profit potential.
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How to price embroidered items: • How to Price Your Embr...
*The RICOH DTG printer is no longer available.
When pricing orders, some people prefer to use a fixed price list rather than price per job because it’s easier to do. However, a price list may not take into account the time it takes to set up an order and its complexity, which means you could miss out on gaining more profit. That is why you need to create a pricing structure that takes into account the time, labor, and materials that go into printing each item. Doing so will allow you to calculate how much to charge per item to reach your desired Return on Investment (ROI) or Profit Per Hour (PPH). Also, keep in mind that labor also includes applying pretreat and curing the garment with a heat press.
Let’s take a look at a helpful formula that will help you price your print jobs accurately. First, determine how much you would like to profit per hour. For example, let’s say $75. You can adjust this number based on your business’ cost structure. Next, figure out how many shirts you can print per hour. This will vary depending on the size of the design, complexity, and how efficient you are. Let’s say you’re printing a standard 10” x 10" design on a light-colored t-shirt. Note that dark colored shirts may take double the time as it requires a white layer to be printed first for the colors to show. A breakdown of the time it would take to print on the shirt is, one minute to pretreat, three minutes to print (including loading the shirt and sending to print), and a minute to cure the ink with a heat press. This comes out to a total of five minutes for the entire process. That means you can do 12 light-colored shirts in 1 hour.
Now divide your goal profit per hour, which is $75, by the number of shirts you can print per hour, which is 12, to get your profit per item. In this example, your profit per item is $6.25. So, you need to make $6.25 of profit per item at the speed you’re printing to reach your target profit per hour of $75. The last step is to add the cost of all the materials to your profit per item. For DTG printing, the cost of materials is around $3 for a blank garment, $2 of ink per print, and $0.50 of pretreat per shirt, totaling to $5.50.
If you want to profit $6.25 per shirt, add your material cost of $5.50 to get a sale price of $11.75 per shirt. You can also add surcharges or set up fees to increase the value of the order. However, most DTG prints can easily be sold for at least $20, which means you can make even more money than you initially estimated.
By the way, even though ink cost per print is difficult to estimate, many DTG printers, like the RICOH Ri 1000, come with a helpful calculator that can tell you the cost of printing a design. It can even provide a breakdown of the ink used for each color in a particular print job, which is an excellent way to know if you have enough ink to complete bigger jobs.
All in all, the key takeaways are to determine your ideal profit per hour, see how many shirts you can print per hour, and then calculate your price per garment. Doing these calculations will help maximize your profit potential and keep you from underpricing your services. As a result, you’ll have great profits and be able to scale your business. 
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Awesome video Henry, can't wait for more!
Thanks for watching!
Pricing is so important when wanting to maximize profits. Great video!
Absolutely! Thanks for watching!
Very helpful and informative! definitely to consider when investing in your business.
Glad it was helpful!
Very informative.... cheers to you 🤟🎶
Glad it was helpful!
Great video!
Thanks!
Sounds simple enough! Thanks!
You bet! Thanks for watching!
Do not but this machine it will break in less than one year
This was good
Thanks for watching Terry!
The ink tank system appears to be much better than the cartridge system ruclips.net/user/postUgkxciSwynMJ7PnUvvx11rewiu-yFBkZTl53 and a lot cheaper to run. The machine was easy to set up. A small point but I thought they'd be a USB cable included to help with the set up but there was none. I've been using it now for a few weeks and it seems like a good product and superior to my previous printers which were all troublesome HP machines.
Glad to hear your printer is treating you good!
Very informative
Thank you! Let us know what else you’d like to see!
do not buy this machine ! It's ROBBERY THE MACHINE WILL BREAK LESS THAN 1 year
@@MrDman1032002 all printers require very specific care and maintenance ... if you didn't maintiance your machine and it didn't keep running year round hat's probably why it "broke" also all printers need service from time to time ... especially if you cloged your lines or something. you need to plan ahead for downtime and also need do a test run every day, all that requires planning. don't take you frustration out youtube comments lol everything has a solution
Love the formula! Gonna start using it to price my DTG orders. Will this formula also work for embroidery projects?
I think it's pretty similar, but this one talks specifically about what goes into a DTG order. They have another one specifically for embroidery here > ruclips.net/video/PuF5hAdYlNo/видео.html&t=
It is similar with some key differences, but the fundamental concept is the same. You can find the embroidery pricing video here: ruclips.net/video/PuF5hAdYlNo/видео.html
How would you adjust this price format for DTF? Considering there would be more materials and labor.
Hi there, thanks so much for watching. This is a great question to ask in our Facebook support group, Embroidery and Custom Apparel Mastery. This group is meant for all lovers of embroidery with lots of resources and more members discussing topics and helping each other out and learning about Ricoma machines and other brands! We recommend you join this group as we'd love to have you! facebook.com/groups/embroiderymastery
very helpful but this was in 2020, do you have an updated version maybe of prices for 2022
The pricing formula based on time spent is ageless, it works no matter what situation you’re in. If your blank apparel costs are increasing in 2022 due to inflation, you would just adjust that accordingly, but your pricing for the time remains the same based on what is your hourly profit target (maybe that’ll need to be higher in 2022, up to you)
Is there any link to a profit calculator same as the one for embroidery?
Hi there, thanks so much for watching. Not at the moment, but I have forwarded your comment to our team!
Updated one for the Ri200??
Hi Osvaldo. We will be sure to send this over to the team.
Do this printer print on sweatpants?
Yes you can.
How about raw T-shirt price ?
Hi there, the raw t-shirt prices depends on where you purchase your blanks from. If you're buying wholesale, you should charge your customer twice the wholesale price for the garment plus customization.
How much price for Bangladesh
Fill out this form and the correct Ricoma distributor in your region will be in contact with you as soon as possible -> ricoma.com/US/contact-us
How much price india
Hi there, fill out your information at this webpage and your local distributor will be in contact with you: ricoma.com/us/contact-us
How to work out your desired profit per hour??
And how would I work out bulk discounts?
Hi there, thanks so much for watching. Check out this video for an easy formula > ruclips.net/video/PuF5hAdYlNo/видео.html
WHy not ur talking about the price of the machine here.. please
Hi there, the price you pay per month depends on the financing you're able to secure with our product specialists. This machine starts at $235 a month with our 0% financing promotion.
@@ricomatv if I buy one this machine. What is the net price. As a whole.
Would it be better to just use Printify? Then you don't need to deal with all the work and expensive machinery and shipping. It's all done for you with Printify.
Hi Joseph! Using Printify seems like a safe bet. However, if you value more control over the production process and the quality of the final product, or if you have the resources and expertise to manage production and shipping yourself, then you may want to consider investing in your own equipment and infrastructure.
anyone else notice they have a omni print freejet printer in their intro
Hi there, yes we do! This show is all about different custom apparel methods as a whole!
you need to add machine costs, maintenance, heat and power etc as well as shipping costs and accountancy, its not as simple as you make it sound
Absolutely! Thanks for watching!