Good video sir! one thing ho, Viz is a comic, not a magazine, Viz even had a video game released of it by Probe, who also made the Genesis version of Mortal Kombat 1 and 2
An important note about the Turok baby name campaign, the idea was credited to a man named Dr. Simeon Cantrell at the Institute of Science in Marketing. Cantrell was not a real person, and when they mentioned a book on the subject he would be releasing called "Market Their Pants Off!," the associated ISBN number was actually attached to a book called "My First Knock Knock Joke Book."
I'm surprised you didn't talk about the infamous Mighty No. 9 advertisement despite showing some footage in the intro. "Anime fan on prom night" is still one of the funniest sentences to me due to how out of touch that marketing team must have been with their target demographic
@@shimyku7820 That's what makes it funny. They came up with a badass-sounding japanese name, and everyone is like yeah but it just means a dumb "big sword". (though it's worth noting that in Japanese, "Dai" also means great in the sense of "grand/Important".)
I actually won that Sin to Win contest. Spent most of the event getting pictures, slept maybe 10 hours between three days. I even told this one girl I was Jon St. John to get a pic with her. But I ended up having to turn down the sinful date with two incredibly hot women, in order to play Marvel
The Hitman Absolution ad should have been like this: non-offensive reasons to fake-kill someone, and once you completed the process, the target would get a letter in their mail or Facebook notifications saying that their friend has eliminated them, and then would be shown an ad for Hitman. That would have worked great in my opinion
The craziest Videogame ads were definitely the marketing campaigns made by Acclaim. _Shadow Man 2_ ads on gravestones, paying people to name their babies "Turok," and of course, offering to pay the fines of anyone caught speeding on the realease day of _Burnout 2._ What were they thinking?
The fact that (assumedly most) Christians were totally chill with Dante's Inferno until it came out EA was fabricating controversy with Christians is actually really funny imho. Keep up the great work, big guy!!
I have to wonder what things would be like if the game was successful. I have absolutely no idea what they would do for the paradiso chapters, and I really have to wonder if Dante would've actually fought God.
The Hitman add having a drop down menu instead of a text box is so stupid. If you did a text box, IO could wipe its hands if someone sent something genuinely hurtful. You could list as your reason "Hi, I hope this doesn't freak you out to much, I just wanted to see what would happen" or you could reference lighthearted beef you had with your friends "For always beating me in Mario Kart" or "that time he stole my cookie". Why is it always London weird marketing campaigns happen in? This wasn't a bad marketing campaign, but for the release of the Empire Strikes Back, stormtroopers were "released" onto London to take photos with citizens and hand out Empire Day merch- on the actual obscure holiday of Empire Day/Commonwealth Day. Although I feel like anyone who'd be offended by such a blatant comparison between the Galactic Empire and the British Empire would have already been by the accents of the Imperials.
You forgot the worst ad campaign of them all. Earthbound, a incredible masterpiece of a game, was marketed with 90s gross out humor. The slogan was “Because this game stinks” I AM NOT KIDDING RIGHT NOW. Earthbound is a legendary masterpiece, and the marketing… oh god… it sold 75,000 copies only. NINTENDO SPENT SO MUCH MONEY ON DEVELOPING THAT GAME, IT WAS VERY, VERY POPULAR IN JAPAN, AND… THE MARKETING KILLED THE GAME IN AN INSTANT. Just like That.
the marketing team probably saw that one boss that burped alot, remembered that Ren and Stimpy was popular at the time and decided to sell the game on just that lol
Its honestly kind of fascinating how quick the Dante’s Inferno marketing campaign went from cute and creative way to use the game’s themes to promote it, to whatever the fuck was that Sin to Win thing. Like…surely there was a better way to incorporate lust into the campaign than just straight up sex, right?
Lust by definition is more than sex anyway, so it's really not that hard to do. I really do wonder what their ideas for Vanity and especially Despair would have been....
@@somerandomguy6767 have Envy be that you're able to pay to get a poster for the game, but when it's unfurled the poster tells you about how you've given in to your desire to have that which others have. Gluttony could be a pop-up cafe thing, but every food item has a message of how "by giving in to gluttony, you have pushed yourself further" Pride would be a release day thing, where you could brag online about owning the game, but every release day copy would have an insert about how "pride cometh before the fall" or something like that
I mean, I could think of a worse scenario than not having enough body parts returned: Getting more than what you started with. But on a serious note, my Mom worked as a manager of a nursing lab at a college, and anatomically correct fake body parts are actually incredibly expensive, missing a bunch wouldn't be cheap.
You should also do Activision. To promote one of their call of duty games, they made a fake news outlet about a terrorist attack! It looked so realistic that other news outlets started talking about it. It got so out of hand that when the FBI went to defuse the bomb, they found something stranger, no! Even dumber than a bomb! A new Call of Duty game! The big problem is that the whole bomb threat has NOTHING to do with the plot of that game! There is no bomb threat mission let alone an entire plot revolving around a bomb threat!
EA lost when they underestimated how sexist a fan of theirs in the early 2000’s could be. That Comic-Con stunt could have instead set up a booth where you could pay $10 to get kicked in the nuts by a woman in softcore porn outfit and would have made $20k
Or just "pay 10 bucks to talk to [insert hired person here] for 5 minutes". Maybe hire a model or something, and when you exit they hand out a flier that says "you have tasted the sin of lust. Dare you delve deeper?"
Shoutout goes to COD Black Ops 3 for tweeting a false terrorist attack and playing it up like it was a real thing. It also had pretty much nothing to do with BO3's plot from what I know of. And people wonder why we all hate activision.
EVERY SINGLE CHILDRENS HOSPITAL JUST BLEW UP, OH MY GOD THERE'S BLOOD EVERYWHERE!! EVERY SINGLE ANIMAL SHELTER JUST BLEW UP AS WELL!! OH NO!! Just kidding buy my video games please :)
As a Christian myself, I’ve always HATED the whole “Christians hate and protest against everything that’s fun!” Cliche! I may love Jesus but I also love Doom and Duke!
Same. Though i see where the stereotype comes from. The obsessive need of some people to be moral busy bodies is everywhere not just with christians, but oh boi do some christians just not have anything else to do but protest as if their ticket to heaven hangs entirely on how outraged they are about what they find morally objectionable
the moment EA started rolling the Sin list on Dante's inferno, I was nervous for when they would inevitably get to Lust. Greed and Wrath were fine, and you could argue the picketers were meant to be Pride...but jesus fuck I was dreading that they'd go there, and sure enough, Sin to Win
This does a good job of reinforcing that ARGs and especially contest-based advertisements are a very tricky, if not outright bad, idea. There's a marked difference between a memorable campaign and a gimmicky one, as some of the later examples here show.
The secondhand embarrassment I got from watching some of these advertisement campaigns unfold still occupies a place in the back of my mind to this day.
Bethesdaland. A theme park meant to serve as a replacement for an E3 presentation that didn't have the most interesting lineup, let alone attractions. It was also scorching hot, which kind of kills the mood.
Honestly there are so many utter failures in video game marketing from E3 humiliations to old school things like American earthbound ads proudly proclaiming it stunk.
so a thing about capcom showing of (fake) dead bodies in london to promote resident evil, they aren't the only ones to do that, as in specifically in london. sega also spread severed limbs around the streets of the city (even that's the same as capcom) to promote mad world, only this time the limbs were holding copies of the game and they had people watching the parts both ensuring that nobody stole any of them, but also making sure nobody freaked out to hard, also it wasn't a competition.
Fire emblem's had some *weird* ads before awakening came around and they decided to actually try, but by far and away one of them is easily a contender for "worst game and ever", the American live action ad for Fire Emblem Rekka no Ken (which has no subtitle in the west. Ya know, to be confusing, so we have to call it Fire Emblem 7). Most bad game ads just tell you nothing about the game or vaguely point you in the wrong direction, usually because they're made by non-gamers who are working with at most 2 minutes of provided footage and 2 sentences of summary. But the fire emblem ad is *something else*. Aside from the hammy acting, the most hilarious name mispronouncing they could have possibly chosen, and the hilariously bad costuming, the plot of the ad is that one character Killed their friend and ally Dorcas (or, as they say, Dork-Ass), and then everyone else laughs about it. And it ends with the tagline "Build an army. Trust no one. Fire Emblem." Which. Just. Not only is "trust no one" *literally antithetical* to fire emblem as a series, but more so then any other entry, Fire Emblem 7 is *ABOUT TRUSTING STRANGERS.* Deadass, there are more enemy units you recruit in this game then any other, more times allies come in to help you then any other, more times that the enemies lose BECAUSE they betrayed their allies then any other, hell, Legalt, Nino and Jaffar "betraying" the black fang to save it from the inner corruption of Sonia and Nergal is *literally* a major plot point of the whole game, as is how Zepheal's *mistrust* of the world and his allies lead to him becoming the main villian of FE6. (oh yea, this is a prequel, and also FE6 never came to the west. Translation everybody!) Time and time and time again in THIS GAME SPECIFICALLY is trust reinforced as a good thing. Is betrayal reinforced as horrible and bad. Hell, units becoming better friends is **"literally a game mechanic*** that makes them ***better at fighting***. The ad is so antithetical to the very core concept of the game itself that it's downright hilarious. Like, if it was used for ANY other fire emblem, maybe, MAYBE it could be merely *inappropriate.* Maybe if it was used for any other fire emblem, you could somehow find some minor justification for how the tagline got that mangled. But it's literally the ad for *the most trust based fire emblem story.* Also isn't two considered far worse than absolution?
@Grima the Fell Dragon Basically unlike other sleezy gaming magazines that disguised themselves with hot women with video games on top. Rate your Mate is exactly what it says it is, it was literally just a part of the late original playstation magazines where you could rate images of women from 1 to 10, and these weren't just models or anything in cosplay oh no these were real people shamefully plastering themselves on the magazine.
Never heard of the “No Hope Left” campaign but holy hell it actually sounds really interesting. If I’m going to be honest I’d watch an entire video on it if there’s enough content to make into one hint hint wink wink
Reminds me of that time the old show "The 6 Million Dollar Man" filmed an episode in an old theme park. Only then did they discover that one of the wax bodies in the haunted house was actually a real dead body covered in wax.
@@kashsmith6181 "Ugh, lousy stiff. Wait a minute, that's curious. This mannequin's got human flesh and bone inside of it. Wait a minute... uh oh, uh oh, *uh oh"*
I'm honestly shocked how Sony didn't get much of a mention. Their advertising was absolutely ABYSMAL during the PS3 and PSP era, and was probably part of the reason the PS3 struggled throughout most of its lifespan.
As someone who grew up on Playstation, I'll always find it funny the only reason that the PS3 even survived was because of the 360's red ring of death. Imagine making such a catastrophic failure that the ONLY reason you didn't rot in the deepest recesses of people's minds was because your direct competitor made an even MORE catastrophic failure.
@@PlayerZeroStart And even then, once the PS3 and the Xbox 360 got a more attractive revision and a revision that actually worked, respectively, the PS3 got more games worth a damn and Microsoft started shifting focus toward the Kinect, thus shifting the odds in Sony's favor.
I had no idea John Romero didn't make the Big Sword ad. I feel a little bad, but I also find it ironically funny that Romero, the guy known for having an ego was like: "Okay, now don't go too offensive with the ads please. I want this game to sell well." And then the marketing team just kind of slapped him with one of the worst ads they could have made.
i think it wouldve been good to mention how the last part of the dante's inferno marketing was extremely misogynistic and objectifying, but im assuming that this aspect was just meant to be self-evident. even then, doesnt hurt to mention it
Naming your baby Turok is like naming your baby Dovahkiin. Which is what did happen, because Bethesda was doing a campaign where if a parent gives birth to a child with the Dovahkiin name on 11/11/11 (Skyrim's release date), they would get all of Bethesda's past, present, and future games free. And that is exactly what happened that day when a mother gave birth to a kid and giving the boy the name of Dovahkiin.
I found it funny at 0:52 that Sega commercials in Italy needed to change the pronunciation In "Seega" since the world Sega is the euphemism for masturbation
@Grima the Fell Dragon No no. I have. This just pushed me over the edge. That's That's. Edit: autocorrects a bitch but I ain't fixin it it's too haha funny
I remember the tombstone thing being panned very broadly, but only the part about putting it on headstones at all. Hearing that they wanted to specifically take advantage of the impoverished and bereaved is just disgustingly corporate-dystopian.
Hey, I just want to say I played No More Heroes for the 1st time on the Switch 2 days ago & found out that your transitions originate from there. So I'm always going to affiliate that game with you.
I'm sorry, I'm sure all the stuff you're talking about is super important and really engaging, but at 23:06 is that Satan taking the form of a Nintendo-ass "Head and two big fists" Bongo-Bongo-ass boss while Dante fights him by JUMP-CANCELING CRUCIFIX BEAMS AT HIM? If I didn't know this game sucked, I'd think it kicked ass!
The Ea gas situation was similar to how people we’re heading to a grocery store to get free groceries when the store announced mrbeast was gonna pay for others groceries even though he asked them not to
Okay, I'm not even done watching the video, but GBA, second best thing to do in the dark? THE FIRST ONE DIDN'T EVEN HAVE A BACKLIGHT! YOU'RE NOT SEEING *SHIT* WITHOUT A LAMP 3 INCHES FROM YOUR FACE
Another terrible print add that sticks out in my mind is the only advertisement I know of for The Legend of Legaia on PS1. To those who don't know Legaia is a turn-based JRPG with colorful graphics, interesting characters and a unique battle system... the add made it look like a Silent Hill clone.
Quick mention: hitman absolution isnt really the worse game ( codname 47 is worse) and it's been getting more recognition from the more casual side of the hitman form. But yeah I didn't know that The app existed as I wished in was still available. Edit: also the absolution trailer (nuns vs 47) is a extremely cool ad.
Brass knuckled being illegal in the US will never NOT be funny to me. "You're saying we can buy a butcher's set of knives, machetes, sledgehammers, and even long range hole punchers but a piece of metal in a funny shape is where the government and cops draw the line?"
You know, Bethesda also did a Turok Evolution like ad which if someone named their kid Dovakiin they would get a bunch of their glitchy games and one mother actually went through with it. I feel so bad for the Unfortunate kid that got named that.
Awesome video, Bumbles. I’m not sure if video request comments fly well anymore, but after rewatching your Flash Games to Full Release video, I thought maybe you could make a video reminiscing on your favorite flash games?
![The Worst Voice Acting In Video Games [Bumbles McFumbles]](http://i.ytimg.com/vi/F7uodKFMyFQ/mqdefault.jpg)
![The Worst Voice Acting In Video Games [Bumbles McFumbles]](/img/tr.png)
![Worst Gaming Remakes - Leave Good Enough Alone [Bumbles McFumbles]](http://i.ytimg.com/vi/JlylM9EBPWg/mqdefault.jpg)
Good video sir! one thing ho, Viz is a comic, not a magazine,
Viz even had a video game released of it by Probe, who also made the Genesis version of Mortal Kombat 1 and 2
hi cool content
i’m guessing you meant “tho” in the beginning of the comment, but did you call bmf a ho?
@@KZGames9967 I think I put that on with my phone, and it auto corrected it, sorry!
@@Larry not to be rude but you can edit it unless you can't i guess
An important note about the Turok baby name campaign, the idea was credited to a man named Dr. Simeon Cantrell at the Institute of Science in Marketing. Cantrell was not a real person, and when they mentioned a book on the subject he would be releasing called "Market Their Pants Off!," the associated ISBN number was actually attached to a book called "My First Knock Knock Joke Book."
I'm surprised you didn't talk about the infamous Mighty No. 9 advertisement despite showing some footage in the intro. "Anime fan on prom night" is still one of the funniest sentences to me due to how out of touch that marketing team must have been with their target demographic
He probably had so much to talk about that he couldn't fit it all in one video
@@freakfoxvevo7915 should be one seperate video entirely
Tell me, what was this ad campaign? What made it so infamous?
@@kingofsnacks8566 ruclips.net/video/YngbHOz--oc/видео.html not a campaign but a trailer. Here it is in all its' "glory"
Or Rise of Kingdoms?
I'll never get tired of people just calling Daikatana "Big Sword"
Well, that's what it means.
@@shimyku7820 That's what makes it funny. They came up with a badass-sounding japanese name, and everyone is like yeah but it just means a dumb "big sword". (though it's worth noting that in Japanese, "Dai" also means great in the sense of "grand/Important".)
@@shimyku7820 Transliterations can be pretty funny sometimes.
@@shimyku7820technically big sword would be “daigatana” so it’s more like “bigz ward”
@@emperormegaman3856Why does Important Sword sound even funnier? XD
Having a chopped body part prop scavenger hunt in a large populated area is a very, *very* good example of ideas that need to stay on paper.
Just got a great idea for a bomber man campaign though
I actually won that Sin to Win contest. Spent most of the event getting pictures, slept maybe 10 hours between three days. I even told this one girl I was Jon St. John to get a pic with her. But I ended up having to turn down the sinful date with two incredibly hot women, in order to play Marvel
Based☕🥶
They could have stolen your organs man you made the right choice.
Hey, we all got our priorities
@@bumblesmcfumbles bros got his priorities
A certain afro-canadian would be proud of what you've done, son.
The Hitman Absolution ad should have been like this: non-offensive reasons to fake-kill someone, and once you completed the process, the target would get a letter in their mail or Facebook notifications saying that their friend has eliminated them, and then would be shown an ad for Hitman.
That would have worked great in my opinion
I can just imagine reasons like "you sneaked one of their fries" or "you stole one of their jokes"
@@adamantium7279other ones I thought of is “he owes me $20” or “he ate the last slice of pizza”
@@adamantium7279 or something as hilariously petty as "you had a better party hat"
I now want an actual piece of paper that says “John Romero's about to make you his Friend”
The craziest Videogame ads were definitely the marketing campaigns made by Acclaim. _Shadow Man 2_ ads on gravestones, paying people to name their babies "Turok," and of course, offering to pay the fines of anyone caught speeding on the realease day of _Burnout 2._ What were they thinking?
I'm pretty sure they weren't thinking. It wouldn't surprise me if Acclaim's marketing department instantly fired anyone caught thinking
Damn
Keep in mind they were also the company that bought LJN
@@jamesesterline Excellent point.
I am making a Purge videogame. I will bail out anyone who commits murder.
The fact that (assumedly most) Christians were totally chill with Dante's Inferno until it came out EA was fabricating controversy with Christians is actually really funny imho. Keep up the great work, big guy!!
I have to wonder what things would be like if the game was successful. I have absolutely no idea what they would do for the paradiso chapters, and I really have to wonder if Dante would've actually fought God.
I mean the game DOES involve fighting Satan, shooting crosses and even saving souls after all…
@@NoahDaArk Same with Doom. Religious people should love demon killing games, because you get to beat up demons.
@@genericname2747 My dad is the very definition of a Christian man, and when I explained the basic plot of Doom to him he was like “Huh… cool!”
@@genericname2747I assume it's because of their blasphemous depictions of said demons
The Hitman add having a drop down menu instead of a text box is so stupid. If you did a text box, IO could wipe its hands if someone sent something genuinely hurtful. You could list as your reason "Hi, I hope this doesn't freak you out to much, I just wanted to see what would happen" or you could reference lighthearted beef you had with your friends "For always beating me in Mario Kart" or "that time he stole my cookie".
Why is it always London weird marketing campaigns happen in? This wasn't a bad marketing campaign, but for the release of the Empire Strikes Back, stormtroopers were "released" onto London to take photos with citizens and hand out Empire Day merch- on the actual obscure holiday of Empire Day/Commonwealth Day. Although I feel like anyone who'd be offended by such a blatant comparison between the Galactic Empire and the British Empire would have already been by the accents of the Imperials.
You forgot the worst ad campaign of them all. Earthbound, a incredible masterpiece of a game, was marketed with 90s gross out humor.
The slogan was “Because this game stinks”
I AM NOT KIDDING RIGHT NOW.
Earthbound is a legendary masterpiece, and the marketing… oh god… it sold 75,000 copies only. NINTENDO SPENT SO MUCH MONEY ON DEVELOPING THAT GAME, IT WAS VERY, VERY POPULAR IN JAPAN, AND… THE MARKETING KILLED THE GAME IN AN INSTANT.
Just like That.
the marketing team probably saw that one boss that burped alot, remembered that Ren and Stimpy was popular at the time and decided to sell the game on just that lol
Yeah, somehow, I don’t think inadvertently lying about the quality of your game holds a candle to OPENING A F***ING FAKE HUMAN BUTCHER SHOP.
Wasn't there like, gross scratch and sniff stickers too?
@@bee-zeesoul1018 probably true
@@genericname2747 yes, they were absolutely putrid. almost as putrid as the games marketing .
Its honestly kind of fascinating how quick the Dante’s Inferno marketing campaign went from cute and creative way to use the game’s themes to promote it, to whatever the fuck was that Sin to Win thing. Like…surely there was a better way to incorporate lust into the campaign than just straight up sex, right?
Could have had like a fake Playboy magazine add or something that seems NSFW that pranks you for giving into Lust
Lust by definition is more than sex anyway, so it's really not that hard to do. I really do wonder what their ideas for Vanity and especially Despair would have been....
@@Dragonatrix Vanity and Despair would have both just been a giant EA logo.
@@somerandomguy6767 have Envy be that you're able to pay to get a poster for the game, but when it's unfurled the poster tells you about how you've given in to your desire to have that which others have.
Gluttony could be a pop-up cafe thing, but every food item has a message of how "by giving in to gluttony, you have pushed yourself further"
Pride would be a release day thing, where you could brag online about owning the game, but every release day copy would have an insert about how "pride cometh before the fall" or something like that
"The game ad forgets about the game" seems awfully common
I mean, I could think of a worse scenario than not having enough body parts returned:
Getting more than what you started with.
But on a serious note, my Mom worked as a manager of a nursing lab at a college, and anatomically correct fake body parts are actually incredibly expensive, missing a bunch wouldn't be cheap.
I actually thought he was going to say extra body parts got returned while I was watching that part
@@edcellwarrior same
You should also do Activision. To promote one of their call of duty games, they made a fake news outlet about a terrorist attack! It looked so realistic that other news outlets started talking about it. It got so out of hand that when the FBI went to defuse the bomb, they found something stranger, no! Even dumber than a bomb! A new Call of Duty game! The big problem is that the whole bomb threat has NOTHING to do with the plot of that game! There is no bomb threat mission let alone an entire plot revolving around a bomb threat!
What are we playing, Call of Duty or Counter-Strike?
You can make an entire sub-series out of marketing disasters like this
I’m honestly shocked Bumbles can churn out quality, 30-60 minute videos on regular basis. Many thanks buddy!
I am sorry, did you say a whole hour?
@@BioElectricalShadow 30-60 minutes, actually.
@@kaijudirector5336 60 minutes _is_ an hour
EA lost when they underestimated how sexist a fan of theirs in the early 2000’s could be. That Comic-Con stunt could have instead set up a booth where you could pay $10 to get kicked in the nuts by a woman in softcore porn outfit and would have made $20k
I mean, that kin'a treatment is usually a Lot more expensive than 10 bucks.
Sin To Win could've been about people showing off babies. Babies are proof that somebody did an adult thing
Or just "pay 10 bucks to talk to [insert hired person here] for 5 minutes". Maybe hire a model or something, and when you exit they hand out a flier that says "you have tasted the sin of lust. Dare you delve deeper?"
Shoutout goes to COD Black Ops 3 for tweeting a false terrorist attack and playing it up like it was a real thing.
It also had pretty much nothing to do with BO3's plot from what I know of.
And people wonder why we all hate activision.
EVERY SINGLE CHILDRENS HOSPITAL JUST BLEW UP, OH MY GOD THERE'S BLOOD EVERYWHERE!! EVERY SINGLE ANIMAL SHELTER JUST BLEW UP AS WELL!! OH NO!!
Just kidding buy my video games please :)
As a Christian myself, I’ve always HATED the whole “Christians hate and protest against everything that’s fun!” Cliche! I may love Jesus but I also love Doom and Duke!
Christians get falsely stereotyped a lot these days...
Same. Though i see where the stereotype comes from. The obsessive need of some people to be moral busy bodies is everywhere not just with christians, but oh boi do some christians just not have anything else to do but protest as if their ticket to heaven hangs entirely on how outraged they are about what they find morally objectionable
the moment EA started rolling the Sin list on Dante's inferno, I was nervous for when they would inevitably get to Lust. Greed and Wrath were fine, and you could argue the picketers were meant to be Pride...but jesus fuck I was dreading that they'd go there, and sure enough, Sin to Win
They could've just had lust be "take a picture with a cosplayer and send it in for a reward" or something like that
Here lies Acclam
1980-2008
There’s a poster of shadowman 2 in the middle of the tombstone
The John Romero one wasn't an ad. It was a promise
*ad
😳
And that promise was fulfilled with Sigil and Sigil II's ultraviolence mode.
This does a good job of reinforcing that ARGs and especially contest-based advertisements are a very tricky, if not outright bad, idea. There's a marked difference between a memorable campaign and a gimmicky one, as some of the later examples here show.
Tricky, sure, outright bad? Absolutely not. ARG's can be incredible marketing tools.
@@bigmclargehuge8219 yeah the Portal 2 arg where if fans solved it they would release the game earlier is the one that comes to mind.
@@arthurpietrogarcia1057 Three words:
I.
Love.
Bees.
The secondhand embarrassment I got from watching some of these advertisement campaigns unfold still occupies a place in the back of my mind to this day.
Bethesdaland. A theme park meant to serve as a replacement for an E3 presentation that didn't have the most interesting lineup, let alone attractions. It was also scorching hot, which kind of kills the mood.
Honestly there are so many utter failures in video game marketing from E3 humiliations to old school things like American earthbound ads proudly proclaiming it stunk.
Greed... then Wrath...
*oh no I hope it doesn't make it to lust*
[several minutes later] "aw, heck."
so a thing about capcom showing of (fake) dead bodies in london to promote resident evil, they aren't the only ones to do that, as in specifically in london. sega also spread severed limbs around the streets of the city (even that's the same as capcom) to promote mad world, only this time the limbs were holding copies of the game and they had people watching the parts both ensuring that nobody stole any of them, but also making sure nobody freaked out to hard, also it wasn't a competition.
Yeah but Madworld's cool so I gave it a pass
Sega does what CapCan’t
I’m glad Fallout never tried a marketing campaign that “ties into the themes of the game”
Imagine hearing a missile alarm and then 10 seconds later you hear Todd Howard apologizing for freaking everyone out before announcing Fallout 77.
I hate ads but the wanderer ad kind of fucks
Fire emblem's had some *weird* ads before awakening came around and they decided to actually try, but by far and away one of them is easily a contender for "worst game and ever", the American live action ad for Fire Emblem Rekka no Ken (which has no subtitle in the west. Ya know, to be confusing, so we have to call it Fire Emblem 7).
Most bad game ads just tell you nothing about the game or vaguely point you in the wrong direction, usually because they're made by non-gamers who are working with at most 2 minutes of provided footage and 2 sentences of summary.
But the fire emblem ad is *something else*. Aside from the hammy acting, the most hilarious name mispronouncing they could have possibly chosen, and the hilariously bad costuming, the plot of the ad is that one character Killed their friend and ally Dorcas (or, as they say, Dork-Ass), and then everyone else laughs about it. And it ends with the tagline "Build an army. Trust no one. Fire Emblem."
Which.
Just.
Not only is "trust no one" *literally antithetical* to fire emblem as a series, but more so then any other entry, Fire Emblem 7 is *ABOUT TRUSTING STRANGERS.*
Deadass, there are more enemy units you recruit in this game then any other, more times allies come in to help you then any other, more times that the enemies lose BECAUSE they betrayed their allies then any other, hell, Legalt, Nino and Jaffar "betraying" the black fang to save it from the inner corruption of Sonia and Nergal is *literally* a major plot point of the whole game, as is how Zepheal's *mistrust* of the world and his allies lead to him becoming the main villian of FE6. (oh yea, this is a prequel, and also FE6 never came to the west. Translation everybody!)
Time and time and time again in THIS GAME SPECIFICALLY is trust reinforced as a good thing. Is betrayal reinforced as horrible and bad. Hell, units becoming better friends is **"literally a game mechanic*** that makes them ***better at fighting***.
The ad is so antithetical to the very core concept of the game itself that it's downright hilarious.
Like, if it was used for ANY other fire emblem, maybe, MAYBE it could be merely *inappropriate.* Maybe if it was used for any other fire emblem, you could somehow find some minor justification for how the tagline got that mangled.
But it's literally the ad for *the most trust based fire emblem story.*
Also isn't two considered far worse than absolution?
They could have followed up the fumbled "sin of lust" by replacing the drawback with the same warnings they gave for greed and wrath
“Glad it didn’t come with his ears, either, or I’d reconsider!” -The last thing I heard (repeatedly) before dying of laughter.
I'm just trying to sleep and then my favorite man barges in
The Mike and Melissa joke nearly made me choke.
Please sell “John Romero is about to make you his friend” posters, that edit is golden.
Bold of you to not talk about the infamous playstation magazine nightmare that was "Rate your Mate"
I need stuff to make a sequel
@@bumblesmcfumbles Oh, that’s why you didn’t mention the 9th Least Mighty.
@Grima the Fell Dragon Basically unlike other sleezy gaming magazines that disguised themselves with hot women with video games on top. Rate your Mate is exactly what it says it is, it was literally just a part of the late original playstation magazines where you could rate images of women from 1 to 10, and these weren't just models or anything in cosplay oh no these were real people shamefully plastering themselves on the magazine.
Never heard of the “No Hope Left” campaign but holy hell it actually sounds really interesting. If I’m going to be honest I’d watch an entire video on it if there’s enough content to make into one hint hint wink wink
i didn't even know resident evil 6 existed. i thought it went 1, 2, 3, 4, 7, 8.
The correct play order is 1, 2, 3, Veronica, 1, 0, 4, 5, 6, 2, 3, 8, 4
Wake up babe a new bumbles mcfumbles video just dropped
No
....Yes dad
@@deninogamingmc4534 Hey now his name is Dadberg show some respect will you?
The resident evil 5 ad could of been much worse. Instead of not getting all the fake body parts back, they could’ve gotten one too many.
I honestly thought that was what he was about to say.
Reminds me of that time the old show "The 6 Million Dollar Man" filmed an episode in an old theme park. Only then did they discover that one of the wax bodies in the haunted house was actually a real dead body covered in wax.
@@kashsmith6181 "Ugh, lousy stiff. Wait a minute, that's curious. This mannequin's got human flesh and bone inside of it. Wait a minute... uh oh, uh oh, *uh oh"*
shocked you didn't mention the "THIS GAME STINKS" Ad that might of singlehandedly make earthbound fail in the west
At least Earthbound got popular because of word of mouth.
Well heres the thing, the 90s were all about gross out humor so it was the best way to market the game to western audiences.
I hate adverts.
I love videos about adverts
The duality of man
I'm honestly shocked how Sony didn't get much of a mention. Their advertising was absolutely ABYSMAL during the PS3 and PSP era, and was probably part of the reason the PS3 struggled throughout most of its lifespan.
As someone who grew up on Playstation, I'll always find it funny the only reason that the PS3 even survived was because of the 360's red ring of death. Imagine making such a catastrophic failure that the ONLY reason you didn't rot in the deepest recesses of people's minds was because your direct competitor made an even MORE catastrophic failure.
"It's like a nut you can play with outside"
@@PlayerZeroStart And even then, once the PS3 and the Xbox 360 got a more attractive revision and a revision that actually worked, respectively, the PS3 got more games worth a damn and Microsoft started shifting focus toward the Kinect, thus shifting the odds in Sony's favor.
Remember the PSP white billboard?
Hellblade 2 had one of the worst ads I’ve ever seen, love how they wanted to just show walking for 4 minutes and throwing spears for 2
"EA = electronic anti-christ"
In fairness, they weren't wrong.
I had no idea John Romero didn't make the Big Sword ad. I feel a little bad, but I also find it ironically funny that Romero, the guy known for having an ego was like: "Okay, now don't go too offensive with the ads please. I want this game to sell well." And then the marketing team just kind of slapped him with one of the worst ads they could have made.
Imagine being named Turok then dying and getting Shadow Man on your grave
i think it wouldve been good to mention how the last part of the dante's inferno marketing was extremely misogynistic and objectifying, but im assuming that this aspect was just meant to be self-evident. even then, doesnt hurt to mention it
To be honest, the RE 5 and 6 ads are extremely funny in hindsight, especially thinking about the implications
I think what annoys me more about the Human Meat thing… is that WESKER IS ALREADY DEAD
Wait, no, I get it. It's to advertise that one insufferable character. Wesker AND SON, et cetera.
...Still terrible, but not as pointless.
Naming your baby Turok is like naming your baby Dovahkiin. Which is what did happen, because Bethesda was doing a campaign where if a parent gives birth to a child with the Dovahkiin name on 11/11/11 (Skyrim's release date), they would get all of Bethesda's past, present, and future games free. And that is exactly what happened that day when a mother gave birth to a kid and giving the boy the name of Dovahkiin.
The paper mario printed ad is the second funniest thing I've seen today, right before this video
At 23:43 did you have to resist the urge to say they Bumbled and McFumbled their marketing campaign?
I found it funny at 0:52 that Sega commercials in Italy needed to change the pronunciation In "Seega" since the world Sega is the euphemism for masturbation
I know it's been beaten to death but I was still hoping you would tear into Mighty No. 9
This man needs over 100k subs, the quality of these videos and their length is really impressive
Oh god, I could have gone the rest of my life without remembering Mike and Melissa.
Thanks Bumbles /s
3:46
This ad confirms Sonic (and by proxy all mobians) can piss without a dick...
I've lost my faith in humanity.
@Grima the Fell Dragon No no. I have. This just pushed me over the edge. That's That's.
Edit: autocorrects a bitch but I ain't fixin it it's too haha funny
To be fair though, if you wanna know something about hedgehogs...
That first game boy ad actually killed me.
Rest in peace
the Play Duke Nukem Or You Like Men ad made me attracted to men.
@Grima the Fell Dragon I mean, look at Duke Nukem.
Dude's BUFF and COOL
The tombstone ad thing sounds dystopian
I remember the tombstone thing being panned very broadly, but only the part about putting it on headstones at all. Hearing that they wanted to specifically take advantage of the impoverished and bereaved is just disgustingly corporate-dystopian.
So no PSP black/white ad? That was pretty awful.
I'd forgotten that one, and when you mentioned it, it all sprang back to mind in sudden, horrifying presence.
15:33 As opposed to having human corpses yes, yes it helps immensely.
The Hitman nun ad is still great I will die on this hill. It might not make too much sense but whatever, it's badass.
Agree
What about ranking the Mario Odyssey kingdoms as tourist destinations. All of them even have brochures in the map!
those brochures confirm that the mushroom kingdom canonically has tourism as a major industry so that's an easy top tier.
The “Advertising on a Tombstone” has to be one of the most comedically dystopian things I’ve ever seen a company do.
Hey, I just want to say I played No More Heroes for the 1st time on the Switch 2 days ago & found out that your transitions originate from there. So I'm always going to affiliate that game with you.
I'm sorry, I'm sure all the stuff you're talking about is super important and really engaging, but at 23:06 is that Satan taking the form of a Nintendo-ass "Head and two big fists" Bongo-Bongo-ass boss while Dante fights him by JUMP-CANCELING CRUCIFIX BEAMS AT HIM?
If I didn't know this game sucked, I'd think it kicked ass!
I’m surprised the 9/11 Microsoft Flight Sim ad wasn’t brought up, or the Bomberman one where he blew up New York.
Context please
The Ea gas situation was similar to how people we’re heading to a grocery store to get free groceries when the store announced mrbeast was gonna pay for others groceries even though he asked them not to
“Don’t SEGAY”-Nintendo of Florida Inc.
Okay, I'm not even done watching the video, but
GBA, second best thing to do in the dark? THE FIRST ONE DIDN'T EVEN HAVE A BACKLIGHT! YOU'RE NOT SEEING *SHIT* WITHOUT A LAMP 3 INCHES FROM YOUR FACE
What's amazing is groups of people thought long and hard on these ideas and the people with the money signed off on them!
Fun fact: John Romero and his new company, Romero Games have announced that they're making a new FPS recently
I am kinda confused as to why so many of these happened in the UK.
They promised us well needed dental.
Another terrible print add that sticks out in my mind is the only advertisement I know of for The Legend of Legaia on PS1. To those who don't know Legaia is a turn-based JRPG with colorful graphics, interesting characters and a unique battle system... the add made it look like a Silent Hill clone.
I'll give the Hitman ad one thing- they didn't allow the users to write whatever they wanted as the reason to kill someone.
i wonder if any of the "Turok babys" actually decided to keep their names...
My great⁹-grandchildren checking a lineage site: "...why does my ancestor's tombstone say that something will be released 200 years ago?"
"You can't even play video games on paper!"
Well, not with that attitude!
Man Bumbles, this video is pretty great but do you know what would make it better? More apes. Especially the Kongs.
Acclaim sure did make a "grave" mistake.
I wouldn't smash the box, I would just keep it and have Never Gonna Give you Up as my background music
The Dante’s inferno ad could’ve been so much better if lust just had people get blasted by giant fans
That 51 in the thumbnail is reminding me of video game creator. I think he made a game called "more heron't"
Quick mention: hitman absolution isnt really the worse game ( codname 47 is worse) and it's been getting more recognition from the more casual side of the hitman form. But yeah I didn't know that The app existed as I wished in was still available.
Edit: also the absolution trailer (nuns vs 47) is a extremely cool ad.
I will not tolerate such slander against the game Mini Ninjas! That game was fun dammit.
The Forespoken line aged great
Brass knuckled being illegal in the US will never NOT be funny to me. "You're saying we can buy a butcher's set of knives, machetes, sledgehammers, and even long range hole punchers but a piece of metal in a funny shape is where the government and cops draw the line?"
That last one really felt like a Nathan Fielder bit
Not gonna lie, "Parking cars compilation" lowkey sounds like a great ASMR
Great video! The shadow man ad is the only I had heard of before
You know, Bethesda also did a Turok Evolution like ad which if someone named their kid Dovakiin they would get a bunch of their glitchy games and one mother actually went through with it. I feel so bad for the Unfortunate kid that got named that.
I don’t know if it’s real or not but the Devil May Cry ad that called Dante “half human, half demon, pure virgin” is always funny to me
imagine skipping an AD to see a video about... more ads ?
15:25 as weird as the Wesker butcher shop is, I love the Red and Green Herb spices, that’s actually kinda cute.
Wonder if there’s. Yellow one tho
Awesome video, Bumbles. I’m not sure if video request comments fly well anymore, but after rewatching your Flash Games to Full Release video, I thought maybe you could make a video reminiscing on your favorite flash games?
The only thing EA will not charge for is gas