Great stuff, Jonathan. A thing that has been powerful for me (and clients I've helped to uncover this) is that when you connect to the 'why' behind your desire to serve a certain vertical, all of your 'marketing' efforts take on a totally different tenor. You are no longer selling yourself in the hucksterism sense of selling. You are providing value in the service of your mission (and the mission of your clients). Not woo-woo in any sense, but a powerful tool for growth, an important source of energy, and a way to make sure all of your promotional efforts are natural, authentic and effective. No better way to build trust with the audience you seek to serve.
I also thought that. I guess that a lot of people only think about superficial aesthetics and John talks about the big scope. Not everyone understands that.
Thanks Jonathan. I've been stoked about choosing a vertical and sticking to it ever since I've watched your "Pigeonhole Yourself" talk. Now even more excited with the new (for me) idea of psycho-graphic approach. Something that's been really bugging me for a while now is the issue of conflict of interests. Working with - for example - a real estate agency, then another and another (or all of them at the same time even!) will make your clients start asking questions: "Is he sharing our secrets with our competitors?" "What if they pay him to sabotage our project?" "He's using the experience and knowledge that he gathered while working with us, to improve the solutions owned by our competitors!" In my head, what you're proposing is being like a footballer that plays for as many teams battling for the World Cup as possible, and at the same time! Your job is litteraly to win with, or even destroy the other businesses in the game. This has been a huge block for me going forward with the concept, so I would love you to share your thoughts on it. Cheers :)
3:40 Does a yoga studio need a rails app? Is rails even part of their vocabulary, or do they just need an app? Or even that old-fashioned word, a website? I'm liking this approach. I want to be out of the technology industry, and in another industry (that happens to need technology skills).
I don't understand the jargon used here. What's wrong with plain English? Wtf are "verticals", "rails" etc? That and the constant bass sound are probably why the numbers are low.
I like the idea of psycho-graphic approach and combined with a thing that you care about can be very powerful. gotta give it a thought. Thanks Jonathan
Great stuff, Jonathan. A thing that has been powerful for me (and clients I've helped to uncover this) is that when you connect to the 'why' behind your desire to serve a certain vertical, all of your 'marketing' efforts take on a totally different tenor. You are no longer selling yourself in the hucksterism sense of selling. You are providing value in the service of your mission (and the mission of your clients). Not woo-woo in any sense, but a powerful tool for growth, an important source of energy, and a way to make sure all of your promotional efforts are natural, authentic and effective. No better way to build trust with the audience you seek to serve.
It's crazy you don't have more followers, with all the value you provide. Great stuff and thank you!
I also thought that. I guess that a lot of people only think about superficial aesthetics and John talks about the big scope. Not everyone understands that.
Thanks for the sentiment. Feel free to share with people who you think would benefit from subscribing :)
Brilliant choosing a vertical that you care about is definitely the way to go.
Thanks Jonathan.
I've been stoked about choosing a vertical and sticking to it ever since I've watched your "Pigeonhole Yourself" talk. Now even more excited with the new (for me) idea of psycho-graphic approach.
Something that's been really bugging me for a while now is the issue of conflict of interests.
Working with - for example - a real estate agency, then another and another (or all of them at the same time even!) will make your clients start asking questions:
"Is he sharing our secrets with our competitors?"
"What if they pay him to sabotage our project?"
"He's using the experience and knowledge that he gathered while working with us, to improve the solutions owned by our competitors!"
In my head, what you're proposing is being like a footballer that plays for as many teams battling for the World Cup as possible, and at the same time! Your job is litteraly to win with, or even destroy the other businesses in the game.
This has been a huge block for me going forward with the concept, so I would love you to share your thoughts on it.
Cheers :)
Thanks for the question! I just recorded the answer so it should pop up in a week or so :)
Brilliant! I've been trying to find my niche for a while but this video helped me pick one! Thank you.
YW!
This man is such a great speaker, very very bright and very articulate. Love your explanations Johnathan
🙇♂️
I resonate with this channel. Please keep up the good work Jonathan.
3:40 Does a yoga studio need a rails app? Is rails even part of their vocabulary, or do they just need an app? Or even that old-fashioned word, a website?
I'm liking this approach. I want to be out of the technology industry, and in another industry (that happens to need technology skills).
I don't understand the jargon used here. What's wrong with plain English? Wtf are "verticals", "rails" etc? That and the constant bass sound are probably why the numbers are low.
I like the idea of psycho-graphic approach and combined with a thing that you care about can be very powerful. gotta give it a thought. Thanks Jonathan
You're welcome!
I made a list of niches with examples if anyone would find that useful?
Sounds good man!
Count me in Chris!
Count me in as well Chris!
+1
Wow. Fantastic advice Jonathan.
That's nice to hear, thanks!
Good stuff as usual. The problem is, you’ll need to have a portfolio chock full of pizza place projects to claim you’re an expert in that sector.