Change The Ending 30 - Alzheimer’s Research UK

Not all fairytales end the way we expect.
Every 3 minutes dementia steals a happily ever after. Research is our only chance of making it a thing of the past.
Alzheimer's Research UK exists to find a cure. But we must act now to save our stories from the heartbreak of dementia sooner.
Please stand with us and together we will stop dementia in its tracks. #ForACure
Watch the full film here: • Change The Ending - Al...

[@Eliqueme]

God this is heartwrenching, I recently seen my grand dad and he's definitely not the man I used to know.

[@AlzheimersResearchUK]

I'm sorry to hear about your grandad, Tyee. We will not stop until dementia can no longer destroy lives. 🧡

[@bananarnold1831]

I feel like what makes this so impactful is how much more terrifying it would be for this to happen in a middle age setting. Imagine someone getting dementia in an era where there were no doctors, hospitals, advances in science, therapists, or anyone with the qualities or experience to properly diagnose what was wrong with them. They would just be deemed insane, cursed, or some sort of unholy being and be sentenced to prison / death. Yet the princess was courageous enough to stay by his side for the rest of their lives regardless of the heartbreak it brought both of them. We've all seen psa's before but this helps to recontextualizes the situation in a way that leaves you completely heartbroken and left thinking about what you just witnessed. It's truly better than like 95% of the slop Hollywood has made in the last 10 years.