@@pkcensors msrp + taxes and registration Edit: I think they only mark up the college kid edition vehicles. 4wd trd 4Runners ,Tacoma, tundra,GR Corolla or Supra.
The only way to really fix this is for customers to be informed Some dealerships will take you for everything possible and lie to the very end. Others are not like that you just gotta be careful and not stupid
@@daf631 i have many friends who work in car sales, basically no one pays a car off anymore, it's all debt, and most people don't even put anything down and take the longest possible loan length.
There are over 20 million millionaires in the USA. And millions more who earn high salaries. Just because ones neighbors are poor, doesn't mean everyone in the USA is struggling.
Id like to buy my own house. My credit was at 720. The bank still expected 20% of the house value. 250 grand. That is 50 grand. There aren't 80 grand houses for sale
Not just Toyota. I have previously owned 3 Mustangs. I decided to finally buy my dream Shelby, and went to my local Ford dealership to buy one. He had one in stock, in the showroom surrounded by velvet ropes. He added a $30K "market adjustment" to the already hefty sticker price which includes a large profit for him. I walked out and gave him the finger on the way out the door. I'll never buy another Ford product they lost a customer for life. I'll never pay over sticker price for a car.
Manufacturer direct purchasing would replace it but dealers in the US lobby (Bribe) heavily against it. Only Tesla currently is allowed direct from manf sales in some states. Manufacturers normally sell at a set price outside of the US
@@NoDaysOff-oz2zl I don’t care what replaces it. If it’s bad, it’ll go the way the dodo bird too. I want to auto makers to understand You can never do this again to the American people. We will sink your ship, no matter how big it gets. Walk softly because we carry a big stick. The government got involved, the auto makers got greedy, the unions got greedy, and people who had to pray the price is the American consumer. Well, the merican consumer said no. So now you’ve got the government revising their policies, automakers readjusting their strategies, unions getting fired and payed off, plant shutting down…..Shall I go on?
People need to accept that Toyota is quietly marketing itself as a premium brand now and shifting away from the everyday person vehicle brand that led to its success. Mazda is heading in that direction as well. Most of these Japanese makers are heading towards "premium" territory because that is what the consumer market is demanding. People are still willing to pay these mark ups.
My son just got the 2024 Rav4 Hybrid, when was time for the last numbers the seller came with a piece of paper showing 2 extra lines, the first line was called "Adde value Market" for 3,900.00, the second line was "Inside car Insurance". Told the guy We not paying for that.....after "talking" to his manager and the manager himself came around to talk to us, they took out both lines. That was ridiculous.
84k is still a ripoff, and a $6k markup by the dealer is pretty low compared to others I've seen. Anyone paying $84-$90k for that vehicle is getting ripped off.
Toyota has also recently been caught behind the scene cutting production to keep pricing high and supply low. They don't have a supply chain issue, they are pulling back inventory in production to keep prices high. I am not a fan of this because its Price Gouging.
Toyota's 2H FY2024 (Oct 2024-Mar 2025) global production target is 5 million vehicles, according to Japanese media. Fiscal Year 2024 (Apr 2024 to Mar 2025) full year target is still domestic 3.35 million, and overseas 6.65 million, roughly the same as last FY. You make it sound as if Toyota's intentionally cutting production just for the US market, but 10 million vehicle production worldwide is still the largest in the world. Having said that, there are specific challenges with certain regions and models. Production is reduced in China where competition and price war is fierce with Chinese automakers and sales are declining Year-over-Year. A few Japanese plants are experiencing re-certification issues for a few models so production for those models were temporary suspended. There was a massive typhoon that forced the closure of all plants in end of August and beginning of September. But total daily output is still around 14,000 vehicles per day in all of Japanese plants. A few production sites in the US were affected by recalls of certain models. And Mexico production was affected by shortage of components. Apparently, there is high competition for workers in Mexico with so much re-shoring from many US tech companies. Component suppliers are facing high turnovers, affecting stable production and supply of certain components.
Toyota is not as profitable in the USA as in the past because of all the emission regulations. They are way more profitable globally. Therefore, it is clear that they are boosting profits by selling mark up packages and limiting inventory. This scheme could backfire. Basically, if Kia and Hyundai can improve long term reliability then Toyota may have shot themselves in the foot.
@@jeffreyfurtado3681 I have seen and heard that. My question is what are the numbers of profitability? Is Toyota 10% profit in US when most other companies are 8%? It’s just hard to know what those statements mean without numbers.
I buy a new Toyota every couple of years and have been traveling 40 miles away from my local dealer because the owner of the dealership I now deal with does not allow markups or additional equipment added on to add to the MSRP. They will gladly add them on for you if you want them.
The Sequoia has no right to have an MSRP of $84K, that's insane! And add the dealer markup $90K is just ridiculous. Whoever buys these deserves bankruptcy.
Toyota dealers and sales people are arrogant liars. They add crazy non value added options like paint protection, etc. and refuse to negotiate. I wanted a RAV4, but ended up with BMW as it was the same price as the Toyota with all its markups and crazy options.
Yeah that price is insane. a new mostly loaded awd sprinter long wheelbase highroof with 360 cameras/electric motorized doors etc was 82k or so. (before -10k dealer markdown) Then you'd have the biggest truck bed. You can then go to a furniture store, buy your favorite 3 seater couch and sit in it inside the cargo area. 3 seaters fit between the wheelwell and the driver seat. Or you can spend more and not get to do ridiculous things. Mine is just a storage shed.
These kinds of dealers deserve to go under. They are literally robbing people in plain sight with their shady business practices. No vehicle should be allowed to sell for more than MSRP. If the law won't prevent it Toyota should step in and shut these places down.
Just happy with our first car here in the u.s, bought it for 4,600 bucks with 109 k miles with v6 engines, just doing regular maintenance, i just feel comfortable we don’t have a car loan and instead investing that money that will grow over the time
Good luck doing that with Toyota vehicles because they hardly depreciate. When everyone says that and thinks that way, it’s gonna drive up used car prices, especially for Toyotas and Hondas, and make them less appealing.
@@jasonoshima6839you really can’t. Businesses can charge whatever they want, the beauty of a free market and the USA. The consumer can walk away but don’t and get greedflated prices. Toyota probably makes at least $20k in profit off of just one of these.
Right! Six figures for a Toyota SUV..Aren't they supposed to be an affordable and reliable option. The Siennas in my area are easily $50k+ in my area. Absolutely ridiculous
The Tundra, being a new launch vehicle it was already behind the F150. Still disappointed that Toyota doesn't match the speed of updates to their truck line as fast as the Domestics do.
The owner of Gulf States Toyota (Thomas Friedkin), who has exclusive rights to distribute new Toyotas to every dealer in the Texas 5-state area (TX, AR, LA, MS, OK) is worth over $6 BILLION. Look it up.
Don't change a thing, i love these videos. I can listen to this all night.. I've been waiting for this moment probably 10 years... People can only afford so much for a car, even after financing the crap out of it.
Thanks for watching. I really appreciate it. There’s gonna be a lot more videos coming. What’s going on in the auto industry right now is crazy and in the next few years Who knows what’s gonna happen
I’m tired of all small trucks being large and only 4D. I went to look for a Colorado and all they had was Z71, or trail boss and only 2. The rest are tahoes and Silverado’s. It’s like they’re only selling luxury trucks, I just want something normal for the 2000s
It's a new sales tactic. High MSRP and see if the consumer will pay. Toyota is the greediest Auto Manufacturer. The sticker prices at the dealerships will shock you. Walk in and Walk out. No Thank You.
At the Toyota North Miami dealership near my home, they posted a price for a Toyota Corolla that was $14,000 above the MSRP. After negotiations, they offered $9,000 over the MSRP. And people buy... It is insane...
When the last gen Tahoe was advertised I knew I will get one, but I got it for 20% discount and then some like free oil change till 60,000 km and some other sweets on top of the deal since it was setting in the dealer's lot for almost a year gathering dust. I don't say that people should deprive themselves as there is no harm in indulging yourself every once in a while but just be patient and wise about your spending.
Coming out of the pandemic and during the chip shortage, I was shopping for a truck Bob Tyler Toyota in Pensacola sales lady told me oh we get 5 to 10,000 over MSRP. I told her not for me. You won’t have a nice day.
Whoa. Was heading to Tulsa this weekend to look & Toyota’s up there. That trip is canceled. Damn, you saved me a 2hr drive. I’ll keep what I have until they quit this BS.
How times have changed. I bought a new 2017 Sequoia platinum in CA in 2018. It had been sitting on the lot for about a year. It was advertised at 10k below msrp. I ended up getting over 12k off the msrp. Still driving it of course. But even then after tax and license that was a 70k car at msrp.
I mentioned in another video, but when I went car shopping with my elderly parents, we went to TWO Toyota dealerships. They were absolutely packed with people looking to buy, and over a dozen employees running around. We tried to haggle, but they wouldn't budge. 7% APR despite their excellent credit score. They werent interested in us. Theres plenty of suckers willing to pay whatever for their Toyotas.
Toyota dealerships have always been terrible- and going back to my first toyota truck I bought- in 2003- 21 years ago, the toyota dealership I first went to charged over MSRP. When I expressed my desire to negotiate, they literally walked me to the door. They've always been predatory. Most recent time I gave a different toyota dealer a shot was in 2022. They were doing the same thing. Markups, addons, and they wouldn't budge. They didn't show me the door but just got up from the desk , handed me their card and walked away leaving me sitting there scratching my head yet again. They will wait for someone either with really poor credit to take to the cleaners or someone with Doug Demuro money to buy that TRD Pro Sequoia who wants it real bad and knows its only one of 4 others in a thousand mile radius.
In Canada, #Toyota dealerships are giving their hybrid vehicles to private dealers. People in market were waiting 3 years for Hybrid minivans. We simply need to Bycott, which is not fair !
Depends on the dealership every since Covid a lot of dealers got away with these crazy markups and the brands don’t step in. I just recently got a highlander nightshade. I actually found a great dealer didn’t charge me a dime over sticker, a dealer or two other wanted 5-7k over sticker
As long as people are willing to pay a markup, the dealers will continue to employ this practice. I was looking for an IS500, and the dealers were asking for anywhere from a $5,000 to $10,000 market adjustment. Finally I got my local dealership to sell an allocated vehicle at zero markup. While I had to wait a month or two for it, it was worth the wait. That market adjustment goes a long way towards paying the sales tax and license on the purchase.
Toyota knows people rely on their cars for good reliability. Then they can charge as much as they want for it. A reliability monopoly. When Toyota said in the LC250 reveal that their cars were famous for reliability, I knew right then and there that they were now riding on reputation alone.
I predict that before this is all over, they will have to reduce prices by at least 30% plus include a 10-year bumper to bumper warranty in the new lower price.
In 2022, we were planning to buy a Rav4 XSE hybrid and the dealer were price gouging and they think they can disrespect us and rip us off with their reasoning. The car was over $12,000 MSRP and we decided to hold the deal. Few days later after some research we tried our luck with a Porsche dealer and they were so nice to us that we bought a brand new Porsche Macan with less finance rates than the Toyota dealer would give us. This is our first Porsche and we love it. The dealer was so eager to give us Porsche jackets, mugs, Umbrellas and etc for nearly the same price of the XSE. They think as if they’re the only car company with an SUV.
I admit it. I did recently buy a new car with $800 add ons and ridiculously priced dealer add on alarm system. I blame the lack of experience with car buying and I internally pressured myself to get it done. I paid $60 for phone cables and $70 for a collapsible trunk bin I didnt need. The $299 weathertech type floor mats were okay. At the end of the day, if we buy it, dealers will continue to pad their profits. I did see another dealership selling the same car with 'only' $500 of add-ons. Frankly all dealers do this.
Gotta 2010 Corolla S, 128,000 miles, looks super and runs same. Lots of life left in her. Wouldn't take new one over this. Thanks for your info for everyone.
And for Rav4's, it's the regular hybrid version that are particularly scarce. Around me, there's inventory of the non-hybrid and plug-in-hybrid Rav4, but just about every regular hybrid Rav4 is spoken for before it hits the lot.
It is a dealer thing as the dealer buys the car for a fixed price from the manufacturer. It may get a discount that must be shown on the adjustment. Dealers in high cost cities do charge adjustments due to their cost in many cases. Fix for the issue is for all the country to adjust taxes and pay to match say that of the average rural southern town.
Before covid a base sequoia was 50k brand new I was tempted to get one before I got a 2020 Pilot. Now with the new redesign I want one but the markups are insane. I got a top of the line Pilot for 38k and I'm keeping it.
Let those cars sit there till the dealership has no other choice but to drop the price once the car is out of date. If it's a 2024, let it sit till late 2025. Boom 10K to 15K off. Let the dealer pay their own mark ups. 60K sticker, offer them 45K. Boom, they lost 25K for their own greed. Customer WIN! WINNING!😂
I remember when toyota just released the GR Corolla. The highest trim MSRP is around $46,000. A dealership near where I live was selling it for $86,000!!!!!! I should've taken a picture of it
I agree with others on here that if people keep paying these prices dealers will keep charging outrageous prices - so just keep what you have and wait them out! I have a 2004 Tundra V8 with 180K and it still runs smooth as silk and besides normal wear n tear, I've never had any trouble with it - the A/C has never been touched since new and 20yrs later will still freeze you out of there in mid-summer!
People financing iPhone cables and you know those cables are likely not going to last until the truck is paid off. I’m just glad I got my truck when I did. I’m holding onto it for a LONG time. Unless you’re open to try other brands It does seem like they’re all either unreliable or overpriced now. I saw your video on the Dodge pickups, $50-$60k for a Ram 2500 actually isn’t that bad. Never really pictured myself in a Dodge but I’d buy that over something pretty that’s more expensive and less capable.
I have a 2012 Tundra. IF I get another, it'll be a certified pre-owned 2020-2021 model. My local Toyota dealership is doing crazy markups too. Can't get one of these new Tundras for under 55K.
Whether people like the new Toyota trucks or not, dealers that always sold at MSRP always had lower inventory, and in some instances, no inventory at all. In Canada, it’s super hard to come across a Sequoia, and my local dealers tend to have no more than 10 Tundras in stock.
Exactly!! At least you Americans HAVE stock to look at. In Canada there is zero stock for some models, meaning Toyota-san in Japan has allocated 99% to US dealers and given us the dregs. And we’re not allowed to buy new Toyotas at US dealers… Catch 22
I LOVE Toyota but I will not be buying a newer one! I will stick with my 2007 Camry hybrid and on the hunt for a 2016 or older Highlander. I think that I will be hunting for a while due to the stupid used car prices also!
Paid 62k for 2024 highlander platiniun with carmel glaze..the msrp was 54 but added 1 k for gap insurance and 1k for 10 year warranty. It is so beautiful that I keep it in the garage and still drive my 2003 infinity G35 everyday day.
I had issues with Fowler up in Norman, OK when I bought my used Jeep. Bought it and then had to wait months to get my plate because they couldn't get the title from the previous owner.
I couldn’t imagine buying a car and not being able to get the title from the dealership I’m glad to hear that you’ve eventually got it. I know during the pandemic titles were extremely delayed in Oklahoma.
When I was a little boy, I watched my neighbour frequently load up his '68 Oldsmobile Toronado with everything plus a canoe on the roof to go camping with his wife and two teenaged daughters. Few people really need a pickup truck, it's more of a want.
Toyota mark ups are another league!! On GR 86,.GR Corolla,.and on a long range of vehicles. The point is they do it because they can and people are still buying them.
I had to drive out of state to save 4k on a 23 Corolla..... Colorado it was 22600 with convenience package otd, in my state it was 25600. For the same exact thing.
I'm interested in a Rav4 hybrid XSE. I have not been to the dealership yet, but checking the inventory on the dealer's websites. Most of the options they list are the things I want. But they also add stuff I don't want, such as lower body graphics for $400. Black out emblem overlays for $175, phone & device charging cable package for $70. And a first aid kit $25. That's $670 for superfluous items. One more thing...Toyota has 4 packages of options. I want package #3. But the XSE is only sold with package #4 that includes a moon roof that I don't want. Trying to find a XSE with option package #3 is almost impossible. This makes car shopping frustrating.
The problem is all it takes is one schmuck to pay that price and the dealership will keep on doing it. Until the public gets smart and refuses to pay those mark ups, it's going to happen. Its not a dealership problem, but a dumb person in that city. HEY DUMMIES, LISTEN UP, DON'T PAY FOR ALL THOSE DEALERSHIP ADD ONS AND MARK UPS!!!!!!! 90k for for Toy is crazy!!!!
Stupid people are buying the markup.
FACTS
Yea this isn’t a Toyota problem this is a dealership problem. I bought a new Toyota this year and could t be happier. Literally.
@@squarecircleCo Did they markup above MSRP?
@@pkcensors msrp + taxes and registration Edit: I think they only mark up the college kid edition vehicles. 4wd trd 4Runners ,Tacoma, tundra,GR Corolla or Supra.
more worse finance and paying 8% + apr interest to the mark up.
$84k is still a rip off.
Taxes and tags you looking at close to 100K
Better buy than a Range Rover.
@@HaimTabibi buyers don't buy that garbage.
@@PaulLorenzini-ny2yw No one cross shops RRs with Toyota, different crowds.
Right, more money then brains buy Range Rovers and votes Labor.
Toyota doesn't need to stop doing anything. Idiot consumers are the problem. DO NOT OVERPAY.
Amen
The only way to really fix this is for customers to be informed
Some dealerships will take you for everything possible and lie to the very end. Others are not like that you just gotta be careful and not stupid
I agree
Let it rot
Fool's and their money soon do part....
Exactly on point. It’s only right they charge as much as they can. The onus on smart negotiating is on you
Toyotas becoming more expensive and less reliable. What a time to be alive.
Seriously right??? Never would I have thought to live in these times 😢
Right! I will stay with my 2007 Camry!
@vk8sj I got one too. Lol
If you are willing to pay $90,000 for a vehicle that depreciates from day one, you clearly have more money than brains.
You mean they have more credit than brains. Debt is slavery.
More credit than brains.
@@GadgetNerdvana believe it or not, not everyone needs credit to buy a car.
@@daf631 i have many friends who work in car sales, basically no one pays a car off anymore, it's all debt, and most people don't even put anything down and take the longest possible loan length.
There are over 20 million millionaires in the USA. And millions more who earn high salaries.
Just because ones neighbors are poor, doesn't mean everyone in the USA is struggling.
Prices are up because idiots keep buying at high prices.
Just like how we have slim pickings for any type of car that isn't a crossover or pickup. Normies are idiots.
As long as fools keep paying those mark ups…dealers will keep doing it.
facts
👊
As long as banks keep financing this.... is what you mean....
The solution is simple...just DON'T pay these markups. Let the dealer go out of business. No one is holding a gun to your head.
"haha just don't buy the car you want to buy bro"...ok?
We need to get rid of dealerships and be able to buy directly from the manufacturer
I agree!!
$90.000 for a car that’s almost twice the amount I paid for my home no wonder young folks don’t want to leave home now day’s 😳.
Fax man it’s hard out here😔
There needs to be a place for us to move away to, lol.
Id like to buy my own house. My credit was at 720. The bank still expected 20% of the house value. 250 grand. That is 50 grand. There aren't 80 grand houses for sale
I guess they want younger folks to live in their cars and treat them like houses
@@ericortega1745 not to mention everything they build now they slap luxury in front of it for a generic house in a generic neighborhood.
Not just Toyota. I have previously owned 3 Mustangs. I decided to finally buy my dream Shelby, and went to my local Ford dealership to buy one. He had one in stock, in the showroom surrounded by velvet ropes. He added a $30K "market adjustment" to the already hefty sticker price which includes a large profit for him. I walked out and gave him the finger on the way out the door. I'll never buy another Ford product they lost a customer for life. I'll never pay over sticker price for a car.
Same here.
Buy your dream Shelby, just not from those bastards...
@@JohnS-gf4sz The whole thing just soured me on Fords, so I bought a Corvette convertible instead. I'm having fun.😄
I personally love this stuff. I want the US car market to tank and get rebuilt. Getting rid of dealerships is the first step.
Yeah? What's going to replace it? Something better? Not likely.
Manufacturer direct purchasing would replace it but dealers in the US lobby (Bribe) heavily against it. Only Tesla currently is allowed direct from manf sales in some states. Manufacturers normally sell at a set price outside of the US
Good luck with that.
@@mikej238won’t need luck, just time. It’ll happen.
@@NoDaysOff-oz2zl I don’t care what replaces it. If it’s bad, it’ll go the way the dodo bird too. I want to auto makers to understand You can never do this again to the American people. We will sink your ship, no matter how big it gets. Walk softly because we carry a big stick. The government got involved, the auto makers got greedy, the unions got greedy, and people who had to pray the price is the American consumer. Well, the merican consumer said no. So now you’ve got the government revising their policies, automakers readjusting their strategies, unions getting fired and payed off, plant shutting down…..Shall I go on?
Owned 3 Toyotas brand new
Their prices have me now looking at Mazda and Subaru
Never going back
People need to accept that Toyota is quietly marketing itself as a premium brand now and shifting away from the everyday person vehicle brand that led to its success.
Mazda is heading in that direction as well. Most of these Japanese makers are heading towards "premium" territory because that is what the consumer market is demanding. People are still willing to pay these mark ups.
We switched to Mazda from Honda. The wife loves her CX5 Carbon turbo.
The subarus and mazdas will NEVER last as long as the toyota. Pay more up front for less repair $ in the long run.
@@ritchierichhif their products are of quality, why not? What's laughable is a $90K Jeep
Mazda is the best SUV brand by US News & World Report, beating Toyota, Nissan, etc.
My son just got the 2024 Rav4 Hybrid, when was time for the last numbers the seller came with a piece of paper showing 2 extra lines, the first line was called "Adde value Market" for 3,900.00, the second line was "Inside car Insurance". Told the guy We not paying for that.....after "talking" to his manager and the manager himself came around to talk to us, they took out both lines. That was ridiculous.
Never pay a dime over sticker.
Never pay sticker...
@@pghsquid true.
I Never buy new…
@@InternetUser._ sad you are poor.
@@pghsquidDepends, certain car models sticker price would be appropriate if demand is super high but overall yes I agree.
It’s not a Toyota problem, or even this specific dealer. It’s dummies who think 90k for a Sequoia is a reasonable price to pay for one.
It’s time for sale direct to consumers just like Tesla. Dealerships got to go.
84k is still a ripoff, and a $6k markup by the dealer is pretty low compared to others I've seen. Anyone paying $84-$90k for that vehicle is getting ripped off.
Toyota has also recently been caught behind the scene cutting production to keep pricing high and supply low. They don't have a supply chain issue, they are pulling back inventory in production to keep prices high. I am not a fan of this because its Price Gouging.
Agreed...this is a trashy move by Toyota.
Toyota's 2H FY2024 (Oct 2024-Mar 2025) global production target is 5 million vehicles, according to Japanese media. Fiscal Year 2024 (Apr 2024 to Mar 2025) full year target is still domestic 3.35 million, and overseas 6.65 million, roughly the same as last FY.
You make it sound as if Toyota's intentionally cutting production just for the US market, but 10 million vehicle production worldwide is still the largest in the world. Having said that, there are specific challenges with certain regions and models.
Production is reduced in China where competition and price war is fierce with Chinese automakers and sales are declining Year-over-Year. A few Japanese plants are experiencing re-certification issues for a few models so production for those models were temporary suspended. There was a massive typhoon that forced the closure of all plants in end of August and beginning of September. But total daily output is still around 14,000 vehicles per day in all of Japanese plants.
A few production sites in the US were affected by recalls of certain models. And Mexico production was affected by shortage of components. Apparently, there is high competition for workers in Mexico with so much re-shoring from many US tech companies. Component suppliers are facing high turnovers, affecting stable production and supply of certain components.
Toyota is not as profitable in the USA as in the past because of all the emission regulations. They are way more profitable globally. Therefore, it is clear that they are boosting profits by selling mark up packages and limiting inventory. This scheme could backfire. Basically, if Kia and Hyundai can improve long term reliability then Toyota may have shot themselves in the foot.
@@jeffreyfurtado3681 I have seen and heard that. My question is what are the numbers of profitability? Is Toyota 10% profit in US when most other companies are 8%? It’s just hard to know what those statements mean without numbers.
Sad times...one cannot buy a new Toyota full size truck because the engines fail. NEVER would have imagined this even 4 years ago. Toyota has fallen
People need to stop buying from them.
I buy a new Toyota every couple of years and have been traveling 40 miles away from my local dealer because the owner of the dealership I now deal with does not allow markups or additional equipment added on to add to the MSRP. They will gladly add them on for you if you want them.
The Sequoia has no right to have an MSRP of $84K, that's insane! And add the dealer markup $90K is just ridiculous. Whoever buys these deserves bankruptcy.
The msrp is not $84k, that’s the top trim model, TRDPro. Base msrp is $61k
Toyota dealers and sales people are arrogant liars. They add crazy non value added options like paint protection, etc. and refuse to negotiate. I wanted a RAV4, but ended up with BMW as it was the same price as the Toyota with all its markups and crazy options.
Toyota and the dealerships screwed up big time. $90,000 for a suv? No thanks.
Yeah that price is insane. a new mostly loaded awd sprinter long wheelbase highroof with 360 cameras/electric motorized doors etc was 82k or so. (before -10k dealer markdown) Then you'd have the biggest truck bed. You can then go to a furniture store, buy your favorite 3 seater couch and sit in it inside the cargo area. 3 seaters fit between the wheelwell and the driver seat. Or you can spend more and not get to do ridiculous things. Mine is just a storage shed.
These kinds of dealers deserve to go under. They are literally robbing people in plain sight with their shady business practices. No vehicle should be allowed to sell for more than MSRP. If the law won't prevent it Toyota should step in and shut these places down.
Toyota dealerships are ruining the brand for us loyal customers 👎🏻
Let idiots buy them, and then I buy them 2 years later for 40% less😂
Good luck with Toyota brand!
He's probably talking about a hyuandia or kia 🤣 😂
Just happy with our first car here in the u.s, bought it for 4,600 bucks with 109 k miles with v6 engines, just doing regular maintenance, i just feel comfortable we don’t have a car loan and instead investing that money that will grow over the time
Good luck doing that with Toyota vehicles because they hardly depreciate. When everyone says that and thinks that way, it’s gonna drive up used car prices, especially for Toyotas and Hondas, and make them less appealing.
Still happy with my 91 Celica GT convertible. It's a beauty
Instead of criticizing the business, criticize the consumer. The best weapon against price gouging is walking away.
You can criticize both...
@@jasonoshima6839you really can’t. Businesses can charge whatever they want, the beauty of a free market and the USA. The consumer can walk away but don’t and get greedflated prices. Toyota probably makes at least $20k in profit off of just one of these.
Nah, I blame the business and its greed.
@@foxtrot685that’s why the economy is falling. Corporations are being greedy and taking advantage of the consumer.
@foxtrot685 - the beauty of the USA is also that you have the freedom of speech to critique whoever you want. So, yes, you really can criticize both.
awesome video thumbs up man ,keep going!
90k for a Sequoia BEFORE taxes is wild
Right! Six figures for a Toyota SUV..Aren't they supposed to be an affordable and reliable option. The Siennas in my area are easily $50k+ in my area. Absolutely ridiculous
The Tundra, being a new launch vehicle it was already behind the F150. Still disappointed that Toyota doesn't match the speed of updates to their truck line as fast as the Domestics do.
The attitude, from all dealerships now, is take it or leave it.
Many are leaving it so this will not age well for them.
Stop blaming Toyota, it's the stupid customers that allow this.
Toyota selling any SUV for $84K is stupid.
@@VaporheadATC That's not Toyota, that's a stealership
@@jdsim9173 Toyota sets the sticker price before dealer markups. In this case, Toyota wanted 84K before dealer.
@@VaporheadATCa consumer buying a Toyota SUV for $84k that’s not a V8 Land Cruiser is stupid
Simple solution, don’t buy them!
The owner of Gulf States Toyota (Thomas Friedkin), who has exclusive rights to distribute new Toyotas to every dealer in the Texas 5-state area (TX, AR, LA, MS, OK) is worth over $6 BILLION. Look it up.
Southeast Toyota has the same BS port options in FLORIDA. Makes me miss buying my cars in the Northeast.
2 weeks ago bought a 2025 Camey SE. Talked them to decrease the drive our price from $44k to $35k
Not at this particular dealership in the video but part of the Gulf Coast (TX one)
Very much enjoyed the video. Especially appreciated the analogy between car sales & apple product , sealy mattress sales!
Consumers have the power to stop this, buuuuut there are too many idiots overpaying for these vehicles that aren’t even worth it!
Don't change a thing, i love these videos. I can listen to this all night.. I've been waiting for this moment probably 10 years... People can only afford so much for a car, even after financing the crap out of it.
Thanks for watching. I really appreciate it. There’s gonna be a lot more videos coming.
What’s going on in the auto industry right now is crazy and in the next few years Who knows what’s gonna happen
I’m tired of all small trucks being large and only 4D. I went to look for a Colorado and all they had was Z71, or trail boss and only 2. The rest are tahoes and Silverado’s. It’s like they’re only selling luxury trucks, I just want something normal for the 2000s
BUYERS ARE THE PROBLEM
It's a new sales tactic. High MSRP and see if the consumer will pay. Toyota is the greediest Auto Manufacturer. The sticker prices at the dealerships will shock you. Walk in and Walk out. No Thank You.
You are so right good video my friend.
Thanks for watching!!
At the Toyota North Miami dealership near my home, they posted a price for a Toyota Corolla that was $14,000 above the MSRP. After negotiations, they offered $9,000 over the MSRP.
And people buy... It is insane...
There are dealerships that charge Msrp or below. Faiths Toyota will also deliver it for free with the tri state area
When the last gen Tahoe was advertised I knew I will get one, but I got it for 20% discount and then some like free oil change till 60,000 km and some other sweets on top of the deal since it was setting in the dealer's lot for almost a year gathering dust.
I don't say that people should deprive themselves as there is no harm in indulging yourself every once in a while but just be patient and wise about your spending.
Coming out of the pandemic and during the chip shortage, I was shopping for a truck
Bob Tyler Toyota in Pensacola sales lady told me oh we get 5 to 10,000 over MSRP. I told her not for me. You won’t have a nice day.
Whoa. Was heading to Tulsa this weekend to look & Toyota’s up there. That trip is canceled. Damn, you saved me a 2hr drive. I’ll keep what I have until they quit this BS.
The Toyota Tax is what we call it...........
How times have changed. I bought a new 2017 Sequoia platinum in CA in 2018. It had been sitting on the lot for about a year. It was advertised at 10k below msrp. I ended up getting over 12k off the msrp. Still driving it of course. But even then after tax and license that was a 70k car at msrp.
I have been a Toyota fan for years but would not buy one today.
I mentioned in another video, but when I went car shopping with my elderly parents, we went to TWO Toyota dealerships. They were absolutely packed with people looking to buy, and over a dozen employees running around. We tried to haggle, but they wouldn't budge. 7% APR despite their excellent credit score. They werent interested in us. Theres plenty of suckers willing to pay whatever for their Toyotas.
Ford doing the same thing sadly. $ 10 - 15k mark ups on all Raptors, whether it be Rangers, 35 package F150s, 37 package, etc. Let em rot.
The '24s aren't included in the recall because if they do that, they have to fix them before they can sell them.
Toyota dealerships have always been terrible- and going back to my first toyota truck I bought- in 2003- 21 years ago, the toyota dealership I first went to charged over MSRP. When I expressed my desire to negotiate, they literally walked me to the door. They've always been predatory. Most recent time I gave a different toyota dealer a shot was in 2022. They were doing the same thing. Markups, addons, and they wouldn't budge. They didn't show me the door but just got up from the desk , handed me their card and walked away leaving me sitting there scratching my head yet again. They will wait for someone either with really poor credit to take to the cleaners or someone with Doug Demuro money to buy that TRD Pro Sequoia who wants it real bad and knows its only one of 4 others in a thousand mile radius.
In Canada, #Toyota dealerships are giving their hybrid vehicles to private dealers. People in market were waiting 3 years for Hybrid minivans. We simply need to Bycott, which is not fair !
I was gonna go to this dealership but now I won’t. Thanks for the heads up
Toyota was way too much for what they gave you. I ended up buying a 2024 gmc yukon with blue exterior and brown leather interior. Love it
Depends on the dealership every since Covid a lot of dealers got away with these crazy markups and the brands don’t step in. I just recently got a highlander nightshade. I actually found a great dealer didn’t charge me a dime over sticker, a dealer or two other wanted 5-7k over sticker
As long as people are willing to pay a markup, the dealers will continue to employ this practice. I was looking for an IS500, and the dealers were asking for anywhere from a $5,000 to $10,000 market adjustment. Finally I got my local dealership to sell an allocated vehicle at zero markup. While I had to wait a month or two for it, it was worth the wait. That market adjustment goes a long way towards paying the sales tax and license on the purchase.
Should be able to buy direct from the manufacturer
Toyota knows people rely on their cars for good reliability.
Then they can charge as much as they want for it. A reliability monopoly.
When Toyota said in the LC250 reveal that their cars were famous for reliability, I knew right then and there that they were now riding on reputation alone.
I predict that before this is all over, they will have to reduce prices by at least 30% plus include a 10-year bumper to bumper warranty in the new lower price.
84k is asinine for that thing!
In 2022, we were planning to buy a Rav4 XSE hybrid and the dealer were price gouging and they think they can disrespect us and rip us off with their reasoning. The car was over $12,000 MSRP and we decided to hold the deal. Few days later after some research we tried our luck with a Porsche dealer and they were so nice to us that we bought a brand new Porsche Macan with less finance rates than the Toyota dealer would give us. This is our first Porsche and we love it. The dealer was so eager to give us Porsche jackets, mugs,
Umbrellas and etc for nearly the same price of the XSE. They think as if they’re the only car company with an SUV.
I admit it. I did recently buy a new car with $800 add ons and ridiculously priced dealer add on alarm system. I blame the lack of experience with car buying and I internally pressured myself to get it done. I paid $60 for phone cables and $70 for a collapsible trunk bin I didnt need. The $299 weathertech type floor mats were okay.
At the end of the day, if we buy it, dealers will continue to pad their profits. I did see another dealership selling the same car with 'only' $500 of add-ons. Frankly all dealers do this.
Gotta 2010 Corolla S, 128,000 miles, looks super and runs same. Lots of life left in her. Wouldn't take new one over this. Thanks for your info for everyone.
And for Rav4's, it's the regular hybrid version that are particularly scarce. Around me, there's inventory of the non-hybrid and plug-in-hybrid Rav4, but just about every regular hybrid Rav4 is spoken for before it hits the lot.
Don't pay the markup. Don't pay MSRP. Even invoice price has markup built into it because of dealer holdback.
It is a dealer thing as the dealer buys the car for a fixed price from the manufacturer. It may get a discount that must be shown on the adjustment. Dealers in high cost cities do charge adjustments due to their cost in many cases. Fix for the issue is for all the country to adjust taxes and pay to match say that of the average rural southern town.
Before covid a base sequoia was 50k brand new I was tempted to get one before I got a 2020 Pilot. Now with the new redesign I want one but the markups are insane. I got a top of the line Pilot for 38k and I'm keeping it.
Very insightful. Surprised you didn't recognize the Crown Signia, at least that's what it looked like?
Ridiculous. Especially with all the quality issues.
Let those cars sit there till the dealership has no other choice but to drop the price once the car is out of date. If it's a 2024, let it sit till late 2025. Boom 10K to 15K off. Let the dealer pay their own mark ups. 60K sticker, offer them 45K. Boom, they lost 25K for their own greed. Customer WIN! WINNING!😂
I remember when toyota just released the GR Corolla. The highest trim MSRP is around $46,000. A dealership near where I live was selling it for $86,000!!!!!! I should've taken a picture of it
I agree with others on here that if people keep paying these prices dealers will keep charging outrageous prices - so just keep what you have and wait them out! I have a 2004 Tundra V8 with 180K and it still runs smooth as silk and besides normal wear n tear, I've never had any trouble with it - the A/C has never been touched since new and 20yrs later will still freeze you out of there in mid-summer!
People financing iPhone cables and you know those cables are likely not going to last until the truck is paid off. I’m just glad I got my truck when I did. I’m holding onto it for a LONG time.
Unless you’re open to try other brands It does seem like they’re all either unreliable or overpriced now. I saw your video on the Dodge pickups, $50-$60k for a Ram 2500 actually isn’t that bad. Never really pictured myself in a Dodge but I’d buy that over something pretty that’s more expensive and less capable.
I have a 2012 Tundra. IF I get another, it'll be a certified pre-owned 2020-2021 model. My local Toyota dealership is doing crazy markups too. Can't get one of these new Tundras for under 55K.
Even the base 84K already has built in mark up. I saw a Sequioa TRD near our dealership just recently and it’s only 81K MSRP.
"They're mine!" - car dealerships
Whether people like the new Toyota trucks or not, dealers that always sold at MSRP always had lower inventory, and in some instances, no inventory at all. In Canada, it’s super hard to come across a Sequoia, and my local dealers tend to have no more than 10 Tundras in stock.
Exactly!!
At least you Americans HAVE stock to look at. In Canada there is zero stock for some models, meaning Toyota-san in Japan has allocated 99% to US dealers and given us the dregs. And we’re not allowed to buy new Toyotas at US dealers…
Catch 22
I LOVE Toyota but I will not be buying a newer one! I will stick with my 2007 Camry hybrid and on the hunt for a 2016 or older Highlander. I think that I will be hunting for a while due to the stupid used car prices also!
Sticking with my 2016 Camry se 2.5 for the foreseeable future. Some say this gen is the last reliable gen because the 8 speed after this one is Caca
My 2010 Tundra which is paid for. Has 210k miles and going strong. Aint getting rid of it anytime soon!!!
generally, dealerships in this area tend not to have the best deals. go out to the SouthBay for better deals
Whats more amazing than the sticker price is the Morons that buy them 😂
Paid 62k for 2024 highlander platiniun with carmel glaze..the msrp was 54 but added 1 k for gap insurance and 1k for 10 year warranty. It is so beautiful that I keep it in the garage and still drive my 2003 infinity G35 everyday day.
You bought a $62k vehicle so it can sit in your garage and look pretty? 🤪
@@bobcoats2708 I am married. Need I say more.
I had issues with Fowler up in Norman, OK when I bought my used Jeep. Bought it and then had to wait months to get my plate because they couldn't get the title from the previous owner.
I couldn’t imagine buying a car and not being able to get the title from the dealership
I’m glad to hear that you’ve eventually got it. I know during the pandemic titles were extremely delayed in Oklahoma.
@@WheelsandWallets This was long before the pandemic. I think it was around 2013
When I was a little boy, I watched my neighbour frequently load up his '68 Oldsmobile Toronado with everything plus a canoe on the roof to go camping with his wife and two teenaged daughters. Few people really need a pickup truck, it's more of a want.
In some countries like India it is crime to sell anything over MRP. unfortunately we don’t have any law in here to protect consumers.
Toyota mark ups are another league!! On GR 86,.GR Corolla,.and on a long range of vehicles. The point is they do it because they can and people are still buying them.
I won’t pay a markup. I will pay the cost of what I built and ordered at MSRP. A markup equates me leaving and going to another brand.
Thanks for making this videos
So many dealers are crooks. I'm only buying private sales from now on.
I had to drive out of state to save 4k on a 23 Corolla..... Colorado it was 22600 with convenience package otd, in my state it was 25600. For the same exact thing.
The government should put a stop to this. This should be illegal like Europe.
I'm interested in a Rav4 hybrid XSE. I have not been to the dealership yet, but checking the inventory on the dealer's websites.
Most of the options they list are the things I want. But they also add stuff I don't want, such as lower body graphics for $400. Black out emblem overlays for $175, phone & device charging cable package for $70. And a first aid kit $25. That's $670 for
superfluous items.
One more thing...Toyota has 4 packages of options. I want package #3. But the XSE is only sold with package #4 that includes a moon roof that I don't want. Trying to find a XSE with option package #3 is almost impossible. This makes car shopping frustrating.
The problem is all it takes is one schmuck to pay that price and the dealership will keep on doing it. Until the public gets smart and refuses to pay those mark ups, it's going to happen. Its not a dealership problem, but a dumb person in that city. HEY DUMMIES, LISTEN UP, DON'T PAY FOR ALL THOSE DEALERSHIP ADD ONS AND MARK UPS!!!!!!! 90k for for Toy is crazy!!!!