- research - pick related colors and typography, designs - sketch and take your time putting story and emotion to the brand - dont follow design trends and drive it with an iconic design
The newest design trend is kinda disgusting to me I prefer the windows 7 ui over the windows 10 ui 3d logos are what I like, but I hate the simple oversimplified logos that were already perfect
As a person with no graphics experience, trying to design a logo for myself, these are some great things to think about (that I normally wouldn’t have).
Even 5 minutes of sketching can make such a difference, yet so few logo designers do it. Thanks for these video, they're a good reminder on what are the best practices in the industry, would love to see more videos where you go through the actual design process. Keep it up!
Hey Cosmin, I agree sketching is a great way to sometimes just stumble on potential routes and concepts that you can't really get by going straight into design software. I'm hoping to do more walkthroughs and design process videos in future :)
Great video full; sage advice. Additionally, with your speech mannerisms (accent, pacing, clarity), I would listen to you reading fast-food menus for 45 minutes and love it. Cheers!
Sometimes it may be a couple of weeks before I can find time to go through the comments, but I do read them all eventually. Thank you for your comment 🤘
Thank you. I know that my uploading of content can be a bit erratic as I often have really busy periods of client work. Comments like yours are what keep me uploading videos when I get the chance to do so.
If you are used to diving straight onto the computer, it can be difficult to get into sketching first. Try to introduce it as a regular thing and you should get used to it :)
It's easy to do complicated but it's hard to do simple. >>>> this is the great idea and information I've learn now. Great idea and Great concept to me as a graphic designer! please! more make more videos sir! (salute)
Respect...After watching your video you opened my eye's to things I was doing wrong, very insightful and knowledgeable..blessing to YOU and stay SHANTAST'IC..
The first thing I do is start to eat chocolate....then I sketch. Need more self discipline. But seriously, your advice to sketch first is a good one, because you can get ideas down really fast. By the time you hunt and peck to find the right PS brush, you may lose the best idea you ever had. Great video! Thanks!
Thank you for sharing your knowledge! Your videos help me a lot to make this exciting road and sometimes difficult design path. Here you have a new subscriber :)
Good knowledge ! Do you have any advice for a brand that is already up and running but now as time passes realize that the brand logo doesn’t seem long jeopardy , would it be a good idea to jump appear with new brand logo out of no where ???
There are examples of brands completely changing their logo / branding. Usually though this is because they are trying to distance themselves from something or they are moving to target a new demographic. If you have a loyal following, it can be a good idea to educate your existing audience on why you are going to be changing the brand identity.
Hey, I can highly recommend Designing Brand Identity by Alina Wheeler, and Branding in Five and a Half Steps by Michael Johnson. You can find links to these and other books over on my Kit page - kit.com/pixelscol
hey, a really helpful video there, thank you for the information! but alongside watching your video, some question pop up in my head like "what should i ask on the research process?" or "who should i ask? should i ask the insider, the target audience or both? should i ask direct question or should i ask inderect question and assume the data by myself?" its a lot of question and i understand if you can't answer it, it might be an inspiration for a new content, but i just want to say thank you for creating this channel, keep it up! 😁
Can I ask you sir that why the Pi logo is different on the cap & the Tshirt that you are wearing in this? Why you aren't using your logo on your RUclips channel profile picture? How can I design a yellow color brand in China & France?(if that's the case) If yellow represents pornography & weakness in those countries, don't they have any brand that uses yellow? ( Am still confused that how yellow represents pornography in China?) Sorry if I asked something wrong 😢
The hat has my old logo and my shirt has my new logo. I just haven't gotten around to getting caps made yet with my new logo on them :) I should have realised this before I recorded that video :)
@ #1: how does one research an industry effectively? e.g. I'm doing a logo for a band and while I can look at bands they like, my research has consisted of google images' results, roughly in the same ballpark genre area (not entirely clear as they haven't finished a full release), and online mag articles of "50 best rock band logos". It doesn't feel like I'm tapping into the design zeitgeist of the industry and I don't have marketing test data to reflect what designs succeed more than others to make this easier (because it's also not that simple). My design is quite a bit different but follows the name of the band and they liked it.
Band logos are a different beast to business/cosporate logos (yes, bands are a business too). In the first instance, the fans will be attracted to the music, and so the logo should reflect the personality of the band and the genre that they are in. I think there is more freedom for band logos. Sounds like you are doing the right kind of research. At the end of the day, if the band likes it, and you feel it fits them then I say go for it.
@@RockYourBrand Oh great! Thanks for being so responsive! I did find an honours thesis about brand design where the fans picked one of four options. That gave some insight into how to arrange what I've already got.
It depends really on the type of business I'm doing the logo for, but generally, Google is always a good first start to get a lay of the land for the industry sector. I then look at industry magazines and social channels/groups for the sector to check out what their competitors are doing in terms of their branding. You can quickly spot trends which gives you a good indication of where you can differentiate your client's logo and brand. If possible, it can also be good to speak to existing customers of your client. Why do they buy from them, what do they like about dealing with the client? You can pick up some good nuggets of information there that can help you build your concepts for the logo. it isn't always possible to do this though. For example, your client may be a new startup, or the business they are in requires client confidentiality.
can i use any type of fonts ( paid or free) without licensing in my commercial projects to earn money ? i came to know that font licencing is must for paid fonts..what if i use paid fonts without license in my commercial logo design and deliver logo to client ? as a student i dont have enough money to buy a font license..please anyone help me.....
You cannot use a paid for font for personal or commercial work without purchasing a license. When it comes to free fonts, they are often licensed for free when use din personal projects and do not allow you to use them for commercial work. Always check the license that comes with the free font to check the conditions of the license.
I personally use a 12.9" iPad Pro right now. I did use to have a Wacom tablet which was great for working with on my PC/Mac but I wanted something that was portable and allowed me to do work on it as well.
Red, like other colours has both positive and negative meanings: Positive: Energy / Desire / Confidence / Passion Negative: Anger / Danger / Aggression
nah, i totally disagree from bogdan, your voice is like Santa from the animated movies of Guardian, enough that, i just love your teaching, it is very effective.
Hi Sananda, I have a couple of videos about typography - ruclips.net/p/PLUPJa5oJZzUVVVoot50VaAuqzcNUNo2Sg Was there something specific that you wanted the video to be about? Cheers, Col
I went on your website to have a look on your logo designs and sorry but I expexted more originality. I've seen something similar to the logos made for challenges in Feverr and 99designs...
hey there Ebony, there is nothing stopping you from having a coloured woman as your logo. You just need to make sure that the logo is legible at small sizes. So you may want to simplify the image or illustration. You could have two versions. A more detailed version for when your logo appears at large sizes, and a secondary version that is more simple for when your logo needs to appear at smaller sizes.
Oh no... A friend just made me a logo commission for their new food truck but they painted it all electric blue... What am I supposed to do with that now? XDD
It can be a really difficult process. I find it helpful to sometimes speak to another designer and ask them to look at what I've got so far if I get stuck. You can sometimes get enough feedback to give you some new avenues to explore.
you would think apple is all that you said, yet you pay a lot of money for something that isnt even high quality. apple is simply an ego product. thanks for the advice though. will come in handy.
I know what you mean. Apple have built up a base of loyal fans who will buy anything they produce. I do think though that things are starting to fade a bit with Apple. They need to get back to be innovative.
@@RockYourBrand to be honest i havent really been all too observant of that, i just notice small things here and there, specially since my bf started getting into fixing macbooks. you learn a lot about how shitty the product actually is when you open it up and then it cost so much. quite ridiculous. thanks for the like and reply btw. love your accent and voice
![[#2024MAMA] G-DRAGON - 무제(Untitled, 2014)+POWER+HOME SWEET HOME+뱅뱅뱅+FANTASTIC BABY | Mnet 241123 방송](http://i.ytimg.com/vi/Ox29z5Nf1Uk/mqdefault.jpg)
" It's easy to do complicated. it's hard to do simple. " Mind Blown. great content!
- research
- pick related colors and typography, designs
- sketch and take your time putting story and emotion to the brand
- dont follow design trends and drive it with an iconic design
The newest design trend is kinda disgusting to me I prefer the windows 7 ui over the windows 10 ui 3d logos are what I like, but I hate the simple oversimplified logos that were already perfect
Thanks 😊👍
Thx a lot bro. :)
As a person with no graphics experience, trying to design a logo for myself, these are some great things to think about (that I normally wouldn’t have).
I'm happy that the video has given you some pointers :)
Thnaks for taking the time to let me know you found the video useful.
Your voice and accent really comforts me 😭 I feel like I can do anything now.
Awesome. I am happy to be a source of inspiration :)
brillint work.
Simple, concise, down to earth. I watched all your video and I have learned alot. Hope to contact you soon for my business logo.
Thanks for the kind words :)
I took your advice and made a similar video and is doing well. Thanks for the insight
I feel like a dwarf is giving me tips with that voice. Love it
haha. Hopefully just for the accent and not height :)
Stop bullying the Mandarin!
@@RockYourBrand Of course ;)
I love his beard and way of speaking , he is soo calm
Awesome tutorials
Thanks again for sharing your wisdom.
Even 5 minutes of sketching can make such a difference, yet so few logo designers do it. Thanks for these video, they're a good reminder on what are the best practices in the industry, would love to see more videos where you go through the actual design process. Keep it up!
Hey Cosmin,
I agree sketching is a great way to sometimes just stumble on potential routes and concepts that you can't really get by going straight into design software.
I'm hoping to do more walkthroughs and design process videos in future :)
Great video full; sage advice. Additionally, with your speech mannerisms (accent, pacing, clarity), I would listen to you reading fast-food menus for 45 minutes and love it. Cheers!
haha, maybe that is a niche market for me. Audio menus! 😁
Thanks for taking the time to comment J.
very helpful. thanks a lot
You are amazing and a TRUE professional
This video is so informative!! Thank you Rock Your Brand!!!
Thanks for watching and leaving a comment Madhurima :)
Thanks, Pixel Ink.for giving a piece of great advice for logo designing through this video
This man has replied and liked most, if not all, comments. What a legend.
Sometimes it may be a couple of weeks before I can find time to go through the comments, but I do read them all eventually.
Thank you for your comment 🤘
Thanks ur video helped me a lot...my project Got completed only because of you
Really an underrated channel. Dedication is the basic thing that one must have while doing any work. I see that in u.. keep up the good work❤️🤗
Thank you. I know that my uploading of content can be a bit erratic as I often have really busy periods of client work. Comments like yours are what keep me uploading videos when I get the chance to do so.
Love tip #5
Thank you for these tips!
that's my problem, not sketching. i just jump right into photoshop and illustrator.
If you are used to diving straight onto the computer, it can be difficult to get into sketching first. Try to introduce it as a regular thing and you should get used to it :)
Brilliant lesson, thanks PI!
It's easy to do complicated but it's hard to do simple. >>>> this is the great idea and information I've learn now. Great idea and Great concept to me as a graphic designer! please! more make more videos sir! (salute)
Thank you for making these well out together and informative videos. Great work and super helpful!
Thank you for watching and leaving a comment :)
Thank you
You're welcome
Exceptional advice, thank you so much!
Thank you Caroline.
He’s ca hugely helpful! Taking notes !
He is it should say !!
Needed this! Thank you!
This was really helpful! Thankyou :)
Learned a lot! Cool content. Keep 'em coming 👍🏼
Thank you Christa :)
trust me , its just like you are talking to me. all tips helped.....thanks
Love your page man very inspirational
Thanks Ron. I really appreciate the kind words :)
Respect...After watching your video you opened my eye's to things I was doing wrong, very insightful and knowledgeable..blessing to YOU and stay SHANTAST'IC..
Real wisdom here. Thank you!
Very thought provoking. Great video again.
Thank you Sue.
The first thing I do is start to eat chocolate....then I sketch. Need more self discipline. But seriously, your advice to sketch first is a good one, because you can get ideas down really fast. By the time you hunt and peck to find the right PS brush, you may lose the best idea you ever had. Great video! Thanks!
Okay, I need to implement your chocolate idea Peter!
Peter Lewis eating before thinking has been proven to help you think and be more creative. So keep up with the chocolate, just not too much lol
This is Gold. Much appreciated man!
Glad you found it useful Immanuel. Thanks for leaving a comment :)
Fantastic video and useful tips. I want to be great Logo Designer. I have subscribed your channel.
Thanks for the sub Imran.
Love your videos! They are made interesting and easy to understand! Just what I need!
Awesome! Thank you :)
"Some people call me a terrorist. I consider myself a teacher."
haha. Love it.
bro.. 😭😭
great video, thanks for sharing!
Thank you for taking the time to leave a comment Cseperke 🤘
And again a very helpful video from you Sir!
Thank you a lot!
Cheers :D
Thank you sir for these really good piece of advice.
Great content! Keep it coming! 👍
Thank you Saveena.
I never thought that much things about a logo design cause I'm recently completed my course of adobe illustrator for designing.
One step at a time. There is a lot to learn in logo design, but it is a journey that is worth beginning :)
@@RockYourBrand Hmmm, you're right bro!
Thank you for sharing your knowledge! Your videos help me a lot to make this exciting road and sometimes difficult design path.
Here you have a new subscriber :)
That is awesome to hear Emiliano. As you say, it can be a very difficult path but it is also a very rewarding one.
Thank you for subscribing :)
Thank you for this ❤️
You are very welcome Terricia 😃
excellent tips sir \m/
Good knowledge ! Do you have any advice for a brand that is already up and running but now as time passes realize that the brand logo doesn’t seem long jeopardy , would it be a good idea to jump appear with new brand logo out of no where ???
There are examples of brands completely changing their logo / branding. Usually though this is because they are trying to distance themselves from something or they are moving to target a new demographic.
If you have a loyal following, it can be a good idea to educate your existing audience on why you are going to be changing the brand identity.
great video
Thank you Adeel 🤘
This guy is great!
Thanks so much for taking the time to leave your lovely comment Blanca 🤘
Great tips…
you rock every time!
Thank you Kristiana. I try my best :)
."..and research could also stop you from having an international incident" LOL ...well said !
thank you, sir, you have what advice I looking for thanks again god bless
You are most welcome Sheaneth.
thumbs up dude! you are great
Thanks very much :)
thank u for everything that u thaught me
Thank you so much for the kind comment, Arda.
Great tips mate!
Cheers Martin.
What are some good resources for research before designing logo?
Hey, I can highly recommend Designing Brand Identity by Alina Wheeler, and Branding in Five and a Half Steps by Michael Johnson.
You can find links to these and other books over on my Kit page - kit.com/pixelscol
hey, a really helpful video there, thank you for the information! but alongside watching your video, some question pop up in my head like "what should i ask on the research process?" or "who should i ask? should i ask the insider, the target audience or both? should i ask direct question or should i ask inderect question and assume the data by myself?" its a lot of question and i understand if you can't answer it, it might be an inspiration for a new content, but i just want to say thank you for creating this channel, keep it up! 😁
Great stuff, thank you.
Cheers :)
Thank you sir
Subscribed!
Thank you so much Mahima :)
love the way you tech sir thank you for sach a great video
Thanks Imtiaz. Glad you found it useful :)
Can I ask you sir that why the Pi logo is different on the cap & the Tshirt that you are wearing in this?
Why you aren't using your logo on your RUclips channel profile picture?
How can I design a yellow color brand in China & France?(if that's the case)
If yellow represents pornography & weakness in those countries, don't they have any brand that uses yellow?
( Am still confused that how yellow represents pornography in China?)
Sorry if I asked something wrong 😢
That is an old logo PI logo on my cap :)
...currently watching this video. Hello Mr. PI, what tablet and pen are you using sir? @4:22
Hi Anthony, I'm using a 12.9" iPad Pro with an Apple Pencil.
How come the logo on your shirt and on the hat are different?
Is there a meaning behind it?
The hat has my old logo and my shirt has my new logo. I just haven't gotten around to getting caps made yet with my new logo on them :)
I should have realised this before I recorded that video :)
You look like Aamir Khan. Good work Sir thanks.
haha. Thanks Jacob.
So research is really important, is there is a way you could talk about research and what to look into?
Absolutely Mohammed, I'll add it to my list of video topics.
@ #1: how does one research an industry effectively?
e.g. I'm doing a logo for a band and while I can look at bands they like, my research has consisted of google images' results, roughly in the same ballpark genre area (not entirely clear as they haven't finished a full release), and online mag articles of "50 best rock band logos". It doesn't feel like I'm tapping into the design zeitgeist of the industry and I don't have marketing test data to reflect what designs succeed more than others to make this easier (because it's also not that simple). My design is quite a bit different but follows the name of the band and they liked it.
Band logos are a different beast to business/cosporate logos (yes, bands are a business too).
In the first instance, the fans will be attracted to the music, and so the logo should reflect the personality of the band and the genre that they are in. I think there is more freedom for band logos.
Sounds like you are doing the right kind of research.
At the end of the day, if the band likes it, and you feel it fits them then I say go for it.
@@RockYourBrand Oh great! Thanks for being so responsive!
I did find an honours thesis about brand design where the fans picked one of four options. That gave some insight into how to arrange what I've already got.
@@TheShamansQuestion that's great 🤘
Super sir
Thank you :)
How do you research? What do you look for? And where?
It depends really on the type of business I'm doing the logo for, but generally, Google is always a good first start to get a lay of the land for the industry sector. I then look at industry magazines and social channels/groups for the sector to check out what their competitors are doing in terms of their branding.
You can quickly spot trends which gives you a good indication of where you can differentiate your client's logo and brand.
If possible, it can also be good to speak to existing customers of your client. Why do they buy from them, what do they like about dealing with the client? You can pick up some good nuggets of information there that can help you build your concepts for the logo. it isn't always possible to do this though. For example, your client may be a new startup, or the business they are in requires client confidentiality.
thax mch bro
You are welcome Gala.
Very Helpful Video, Congrats from israel. Keep Going On! \m/
You are most welcome, and thank you.
I find your voice quite soothing
Very kind of you to say :)
You're awesome. Instant sub. :)
Thanks very much, Midnight Magic. RI really appreciate the comment and the sub :D
wisdom.
can i use any type of fonts ( paid or free) without licensing in my commercial projects to earn money ? i came to know that font licencing is must for paid fonts..what if i use paid fonts without license in my commercial logo design and deliver logo to client ? as a student i dont have enough money to buy a font license..please anyone help me.....
You cannot use a paid for font for personal or commercial work without purchasing a license.
When it comes to free fonts, they are often licensed for free when use din personal projects and do not allow you to use them for commercial work. Always check the license that comes with the free font to check the conditions of the license.
I like the part where you say "simple, memorable and versatile"
what tablet(s) would you recommend?
I personally use a 12.9" iPad Pro right now.
I did use to have a Wacom tablet which was great for working with on my PC/Mac but I wanted something that was portable and allowed me to do work on it as well.
Sir can I get the link your behance profile?
Hi Navid,
I really don't use Behance, but here is the link: www.behance.net/pixelsink
I'll probably get around to adding more work to it some day :)
THANKS
What does the color red mean?
Red, like other colours has both positive and negative meanings:
Positive: Energy / Desire / Confidence / Passion
Negative: Anger / Danger / Aggression
@@RockYourBrand well I’m into fashion and I wanted lips
nah, i totally disagree from bogdan, your voice is like Santa from the animated movies of Guardian, enough that, i just love your teaching, it is very effective.
Thank you Syeda :)
"but" you make a lot of sense
sounds like you want me to make "your" logo
With that voice I would have thought the fire Blaster was him
thanx
Thank you :)
make a video about typography!
Hi Sananda,
I have a couple of videos about typography - ruclips.net/p/PLUPJa5oJZzUVVVoot50VaAuqzcNUNo2Sg
Was there something specific that you wanted the video to be about?
Cheers,
Col
I want something which have details about fonts....
I'm very confused about fonts.
Thanks for replying!😊
I went on your website to have a look on your logo designs and sorry but I expexted more originality. I've seen something similar to the logos made for challenges in Feverr and 99designs...
Thanks for your feedback :)
I really wants something that represents my cultural I really want a colored woman is that too complicated?
hey there Ebony, there is nothing stopping you from having a coloured woman as your logo. You just need to make sure that the logo is legible at small sizes. So you may want to simplify the image or illustration. You could have two versions. A more detailed version for when your logo appears at large sizes, and a secondary version that is more simple for when your logo needs to appear at smaller sizes.
Oh no... A friend just made me a logo commission for their new food truck but they painted it all electric blue... What am I supposed to do with that now? XDD
When I'm sketching I just get out of ideas and I can't do anything:( I need imagination
It can be a really difficult process. I find it helpful to sometimes speak to another designer and ask them to look at what I've got so far if I get stuck. You can sometimes get enough feedback to give you some new avenues to explore.
A bad company that has good logo made the logo have no story at all. It is not the logo it is the popularity and quality of a company.
Him: Make the logo suitable
Apple: Literally an apple logo
watched this in my class today, shits fucked
nice accent
Cheers Jenna :)
you would think apple is all that you said, yet you pay a lot of money for something that isnt even high quality. apple is simply an ego product. thanks for the advice though. will come in handy.
I know what you mean. Apple have built up a base of loyal fans who will buy anything they produce.
I do think though that things are starting to fade a bit with Apple. They need to get back to be innovative.
@@RockYourBrand to be honest i havent really been all too observant of that, i just notice small things here and there, specially since my bf started getting into fixing macbooks. you learn a lot about how shitty the product actually is when you open it up and then it cost so much. quite ridiculous. thanks for the like and reply btw. love your accent and voice
Ur pi logo is awful...
You are entitled to your opinion :)