Hope you enjoyed this one. It's fun to look at unconventional work which helps us break out of rote performance, and occasionally they can fit the brief! Just remember these latter examples are exceptions to the rule.
@@gzlzdesign the only people who care about these fancy layouts are other devolopers. Especially in ecommerce its better to communicate with the reader in the most effective way possible to have the highest likelyhood to get them to buy your product.
@@sanicspeed1672 as @mayrajanettee2648 said, you also have to consider your target audience, Karen age 65 from Utah isn’t the target audience for rollers and funky clothing, as someone also mentioned most of this brands/products are niched or already have a very specific audience, (look at Mr.Beast ecomm for example), so at the end some might still work, not every product or website want to be an Amazon to sell millions of products to everyone, some have very specific target audiences and they know what that audience like and can access, obviously that need to be taken in consideration.
Great examples of designs and layouts that stand out, but I think it needs a type of customer base that understands its or it will not work. Also I like to think these works only when you already have a loyal audience. These sites scream niche products who occasionally like to drip launch or have drops as their marketing strategy. I think its very important to let your audience dictate your design. As someone already mentioned, accessibility is also a concern for many of those designs. And these designs must be so hard to replicate or add another product quickly,, feels like a single product or a single category of product shop. Thanks for sharing these, they definitely give some inspiration to break out and think a little outside the box. Some aspects of these can be added to normal e commerce store to make them a little different which I think should be enough to make them pop.
From a design perspective I think all of these sites and layouts are definitely break the typical mold for ecommerce sites but I think their value begins and ends with the aesthetic. From a usability perspective I see a lot of major issues with most of these sites. For example, the Monokel Eyewear site chooses to underemphasize the product name, price and add to bag link so much that that I would imagine users have a hard time immediately understanding the key information of the page. It looks good, but the longer a user struggles to understand the site, the less likely they are to make a purchase. From an accessibility perspective these designs are absolutely terrible. So many blatant color contrast errors, content ordering issues, inaccessible animation and motion, the list goes on and on. And that's just from a visual spot check. I'd hate to run a true accessibility audit on the code of these sites and see the mess that most likely lies beneath the surface. The owners of these stores would be in a world of hurt if an ambulance chaser decided to sue them for quick buck... And from a development perspective most of these sites look like a real nightmare to implement. These were probably all VERY expensive websites to develop, and I'd bet the devs were cursing the designers through the whole build. All this to say, I think anyone looking at these sites for inspiration should be cautious with replicating these layouts and breaking the mold too much. Common design layouts are common for a reason.
I guess most of those unconventional website layouts, are more a flex than something else, just a showcase of a cool new layout, probably to get some clout, be highlighted in articles or videos like this, to win some awards like "site of the day" for the devs or the studio, but not really focused in selling the product or passing all the accessibility tests. I am not condemning any of them, I think there's space for this to happen, I think it's liberating, challenging and way more fun to to do these websites than the conventional boring Shopify template. Pushing boundaries and creativity, a fresh perspective and experience, even just for the sake of fun, aesthetics or brand statement, knowing that you'll sacrifice accessibility and sales, sometimes might be worth it in other ways.
I'm in 20 seconds. The amount of work that your motion designer had to do is unbelievable. Just to make eye-catchy the first seconds. Congrats to him/her! Would love to see his/her works. Can anyone drop a link or a name?
they have taste, but they have to create products for the average joe who won't know how to navigate them. you can see that none of these products are aimed at 40+ people because there is not a slight chance a boomer can find their way through any of those stores
ok so you break out of the traditions.... so you can make websites with horrible UX and force people to spend 30min trying to learn how to use it? please, you want web designers to be homeless or something?
![Stromae, Pomme - “Ma Meilleure Ennemie” (from Arcane Season 2) [Official Visualizer]](http://i.ytimg.com/vi/1F3OGIFnW1k/mqdefault.jpg)
Hope you enjoyed this one. It's fun to look at unconventional work which helps us break out of rote performance, and occasionally they can fit the brief! Just remember these latter examples are exceptions to the rule.
More pls
Super cool for inspo but some of these fail accessibility guidelines so badly 😩
Love that intro green screen style!
Sometimes its good to do these type of designing for which funky can be fashion...but sometimes these are just worse to do and have to be professional
Ecom websites have a standard layout for a reason. Karen age 65 from utah isnt going to know what to do when she sees a visual mess everywhere
I hate to break it to you but I guarantee Karen age 65 from Utah isn’t the target audience for rollers and funky clothing
@@gzlzdesign the only people who care about these fancy layouts are other devolopers. Especially in ecommerce its better to communicate with the reader in the most effective way possible to have the highest likelyhood to get them to buy your product.
@@sanicspeed1672 as @mayrajanettee2648 said, you also have to consider your target audience, Karen age 65 from Utah isn’t the target audience for rollers and funky clothing, as someone also mentioned most of this brands/products are niched or already have a very specific audience, (look at Mr.Beast ecomm for example), so at the end some might still work, not every product or website want to be an Amazon to sell millions of products to everyone, some have very specific target audiences and they know what that audience like and can access, obviously that need to be taken in consideration.
Great examples of designs and layouts that stand out, but I think it needs a type of customer base that understands its or it will not work. Also I like to think these works only when you already have a loyal audience. These sites scream niche products who occasionally like to drip launch or have drops as their marketing strategy.
I think its very important to let your audience dictate your design. As someone already mentioned, accessibility is also a concern for many of those designs. And these designs must be so hard to replicate or add another product quickly,, feels like a single product or a single category of product shop.
Thanks for sharing these, they definitely give some inspiration to break out and think a little outside the box. Some aspects of these can be added to normal e commerce store to make them a little different which I think should be enough to make them pop.
12:55 I feel like she's supposed to be Pandora, opening the box lol
Intresting.
Thank you!
What website(‘s) we’re used to make the first 2 “none conventional websites”?
The "flyingpapers" shop was amazing!
Absolutely great work.
I found the 4th and 5th very disorienting, to be fair.
Number 6 was pretty cool.
Agreed. All the others will just get me off the shop. I wanna buy something. Not there to be playful or nonsense like that
And it's not responsive at all on mobile.
Great video!
From a design perspective I think all of these sites and layouts are definitely break the typical mold for ecommerce sites but I think their value begins and ends with the aesthetic.
From a usability perspective I see a lot of major issues with most of these sites. For example, the Monokel Eyewear site chooses to underemphasize the product name, price and add to bag link so much that that I would imagine users have a hard time immediately understanding the key information of the page. It looks good, but the longer a user struggles to understand the site, the less likely they are to make a purchase.
From an accessibility perspective these designs are absolutely terrible. So many blatant color contrast errors, content ordering issues, inaccessible animation and motion, the list goes on and on. And that's just from a visual spot check. I'd hate to run a true accessibility audit on the code of these sites and see the mess that most likely lies beneath the surface. The owners of these stores would be in a world of hurt if an ambulance chaser decided to sue them for quick buck...
And from a development perspective most of these sites look like a real nightmare to implement. These were probably all VERY expensive websites to develop, and I'd bet the devs were cursing the designers through the whole build.
All this to say, I think anyone looking at these sites for inspiration should be cautious with replicating these layouts and breaking the mold too much. Common design layouts are common for a reason.
I guess most of those unconventional website layouts, are more a flex than something else, just a showcase of a cool new layout, probably to get some clout, be highlighted in articles or videos like this, to win some awards like "site of the day" for the devs or the studio, but not really focused in selling the product or passing all the accessibility tests.
I am not condemning any of them, I think there's space for this to happen, I think it's liberating, challenging and way more fun to to do these websites than the conventional boring Shopify template. Pushing boundaries and creativity, a fresh perspective and experience, even just for the sake of fun, aesthetics or brand statement, knowing that you'll sacrifice accessibility and sales, sometimes might be worth it in other ways.
based and blessed.
I'm in 20 seconds. The amount of work that your motion designer had to do is unbelievable. Just to make eye-catchy the first seconds. Congrats to him/her! Would love to see his/her works. Can anyone drop a link or a name?
I guarantee you the conversion rate on those websites is close to nothing.
Do designers have no taste? Serious question
they have taste, but they have to create products for the average joe who won't know how to navigate them. you can see that none of these products are aimed at 40+ people because there is not a slight chance a boomer can find their way through any of those stores
I don't like any of the layouts. I wonder how you find them cool.
ok so you break out of the traditions.... so you can make websites with horrible UX and force people to spend 30min trying to learn how to use it? please, you want web designers to be homeless or something?
30 minutes to find a button? actual skill issue
I can’t wait for brutalism trend to go away. It’s like daggers in your eyes.