Why is THIS the Perfect Homepage?
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- Опубликовано: 10 апр 2023
- Do you feel confident your website is standing out from the crowd?
Your homepage is the first impression you make on potential customers, and you want to make sure you’re putting your best foot forward.
In this video, I’m showing you exactly what needs to be on your homepage - and the order it needs to be in - to get those bookings and sales pouring in.
🎬 Register for the FREE On-demand video masterclass training, "The Automated Clients-on-Demand Website Blueprint for Service Businesses" Just go to: wesmcdowell.com/training
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Wooo , i am only 5.38 mins into the video, this is one of the best videos I have EVER seen
Thx Rory!
Super, Super video. In this short presentation you practiced everything you preached - a very professional job. It is so easy to forget the "benefits, not just features" rule and I would not have even considered a summary on the front page or hero section. Your voice, pace, and style are perfect matches and I could hear everything you said. Will definitely research your other offerings. At this stage I am relly looking for technical setup instructions and what products to select out of the hundreds out there.
Keep up the good work.
The timing of this video is great for me! Just been working on a website for my rehearsal studio and as there aren't many sites to compare to, at least ones that are relevant to mine, your video helped me gain confidence I was on the right track with a few things. This video is very beginner friendly, thanks for making it it really helps me in my struggle!
That's awesome to hear - good luck with the site! 👏😃
What I hate about most faq pags is the business will put down the questions important to them (so they can give the info they want) and not the questions customers actually want to know.
It's unbelievable that you put this out today. I was browsing your videos last night looking for something like this and today you delivered exactly what I wanted. Amazing!
That's awesome! 🙌👏 Maybe I am a mind reader 😆
@@WesMcDowellInc or the RUclips algorithm was simply doing its thing!
He is the best for SMB. From far.
Or Wes knows how to search for them keywords :D
Alright guys let's get this banger of a video ranked. Wes, THANK YOU for this incredible video - so much value to unpack here and I am certain you are changing a few lives and unblocking tons of people, including myself. This is fantastic!
Thank you so much Alberto for these nice words 😊 🙌👏
Wes, I can't even begin to tell you how valuable your channel is to me. I own a technical training school and am struggling with getting the right message out there starting with the website. I get 3k-4k hits on my website and struggle to get enrollments each month. I have yet to hit my ultimate goal of enrollments. Thanks for this. Good stuff! I'll be working on this all weekend! Happy 4th!
Thanks so much, that means the world to me! Keep applying this stuff, I promise it works when you do it right!
Dog trainer here about to launch his website, 5th month follow up? lol
What a brilliant video - I am just in the midst of designing my website and looked at so many videos showing funnels, but this one is the best, in the most simplest terms that even a 12 year would understand. Thank you so much
Great video and great reminder of redesigning or in my case rearranging the content on my website's homepage. Thank you, Wes. You are the best!
Thanks Saro! Always happy to help, my friend :)
Thank you so much for outlining this, it seems so simple but this is an incredibly helpful map to use as a basic basis for any sales homepage. Thank you for all your hard work on these videos!
I appreciate that Holly! 👏😊
This is exactly what I was looking for. I was trying to figure out why all of these things are important to my website. You gave awesome examples and a clear explanation of each section. Thank you!
You're welcome Richard! 👏😃
Totally agree. Finding this video is surreal 😅
You have no idea how far and wide I have been looking for a course like yours and I so value your channel. Here it is right infrint of me!! 🎉But 😢it’s just too expensive for somebody like me not being in the USA and being from South Africa with 1 dollar against 19 South African Rand 😅.
I’ll keep watching all your videos though and thank you for the value you are bringing to my life! 🎉
I have been working a lot on a website for my freelance services, with no former knowledge on building websites. Must say that your videos made the impossible, possible. Thanks a lot, Wes!
Thanks for sharing Johan! I am so glad to hear that 😊👏
What Jessica, said. Simple, sweet, and to the point with heartfilled examples. Hundreds of, "down the rabbit hole" videos. And I've found you, Wes. Thank you so very much. You have a subscriber for life.
That means so much Rebekah, thank you!
This is the perfect video I needed to watch. So helpful! You’re the Michael Jordan of website design!
Haha, I don't know about THAT David, but I certainly appreciate it! Hope you're doing great!
I like the meaning that you put in those information and not just a "follow this and that", it brings up a more exploratory way if implementing, thank you so much!
Well said! Thanks Rafael 😃🙌
Holy hell, now THAT is a useful video, thank you so much! I am currently in the making of rearranging everything and getting my business actually up and running, so this is insanely appreciated. Thanks!
Thanks Kaymerra! You can do it! 🙌👏
The "happy customer" picture is such a game changes. It's been such a big question of mine as to what visuals to use for the hero section, and this is a significant improvement!
This video hits the nail on the head perfectly. Just what I was looking for. Subbed and will be watching!!
Thank you! I am glad it was helpful!
This is perfect! I am revamping our website and this is a great reference! Thank you Wes! :)
That's great to hear! thx for watching 👍😊
So organized, simple and friendly! Great content brother 💪
Appreciate it! cheers! 👏😎
Still giving out really valuable tips as always. Thanks for this Wes! 🤩🤩
Always trying to help out! 😀👍 Thx Raymond!
You really set this video up so well. The information is fantastic and the flow was spot on. Just as I was thinking to myself "I wonder if he has videos on how to set up my other pages," bam, there was the CTA for the masterclass. Well done!
Awesome, thank you Jessica!! 🙌😊
Thanks, Wes. What a rock solid explanation. I've been setting up my website's wrong for too long. Much respect!!!
Glad it helped Jay - that's awesome to hear! 🙌😎
Your channel is so valuable to me. Thank you so much for sharing. What to do about testimonials if you are just starting up your business and have no testimonials yet? Can you put something else in there, until you have some testiominals?
Thank you for all your hard work Mr. McDowell! I have a QQ - is bad to have a home page that is much shorter than the average? For example what if you just had the 1st section (hero section) and the Testimonials on your homepage - and included the rest in other parts of your website (benefits/features in Pricing for example). My assumption was always that shorter is better, and several of my small business friends were operating under the same assumption.
Should we be thinking about this differently?
Could've used this video before lol. Now time to work on changing almost everything. This video is gold! Thank you Wes
You got this Maria 😀 🙌!
This is the best website home page explanation I’ve ever heard/seen and trust me I’ve seen a lot! Great job Wes!
Thank you so much for the nice words Delia! 🙌👏
I'm a landing page designer and I totally agree 👍
Oh Lord! I'm on your website now and I'm so happy!! I've signed in to everything maybe 6 times coz of transparency and the flow of the webpage is sooooo beautiful. Now this!! Is a MasterPiece!!! I wanna know!! I wanna know!!! How on Earth did you get such clarity and fluidity going on coz it's just beautiful!!
O wow, thank you so much Gia for those kind words! 🙌
I have been trying to sort out the difference between features and benefits and this was the most clear and enlightening explanation. It finally clicked. Thanks! PS, love the "truck" reference. Great movie.
Ha thanks… I put those movie references in mostly to amuse myself but always love when others appreciate them!
Hey Wes, I have been trying to get my website up and running for over 18 months and each time I finish one I think it is not good, would scratch it and start all over again because I didn't trust my gut and use my own experience as a consumer and that is flexibility and options to get exactly what they want and not just settle for a product because that is all that was available. (My business is Custom Handmade Press On False Nails). There are many press on nail businesses out there but do not offer the options that I will be. After watching your playlist I realised that the websites I created before were exactly what you have been saying here - keeping it simple and why they should buy my product. Thank you for giving me the boost of confidence I needed to know that I was on the right track in the first place and with your help I can build a website that catches people's attention immediately. You're the best.
You got this Marcie! 😄🙌
If there's a call to action button that doesn't offer more information, I will never click on it. I go to websites to get information. If the only buttons are "buy now" or "book an appointment", I'll leave the site because it's obvious they want a sale, not a customer. I only make informed purchases and you cannot make an informed buying decision based on the tiny bit of highlight reel that a hero section offers. If there's a "Learn More" button, I'm 100x more inclined to stay and possibly purchase. The happy medium is putting both buttons there.
I don’t keep the call to action at the top due to exactly this. I give value added information first and only have a CTA at a reasonable place down the page where I can feel like people got enough information to justify asking for the click at that point.
We loved this video! I really enjoyed the way you focused on results instead of features. We needed to hear this!
Glad it was helpful Ed! 🙌😀
Your knowledge and presentation deserve much more subscriptions. I wish I could like it a million times!
Wow, thank you!
Great content, as a business owner that builds our companies website…I would have never thought of most of this for the home page. Nice work and well thought out.
Glad to help Jason! 😀👍
Wes, this video has been enormously helpful! I've been working on my hero section for about 3 weeks now and I think I've got it! Thank you!
THat's awesome to hear! 🙌
Thank you for this, great content. It's almost impossible to find straight-to-the-point content like this anymore, everything is riddled with affiliate marketing every 20 seconds nowadays.
I appreciate that Simon!
I've been stumbling my way through website design and this video clarifies everything! Massive value value vid, thank you!
You're very welcome! 😀 🙌
Love the way you teach! This video was spot on for me! Thanks a bunch!
You are so welcome! 🙌
This is a really helpful video. I just built a new home page that looks and feels so much cleaner. Thank you! In some of your videos I saw you use a 3 step section on how to get started working with you. As an adult focused dance studio would you recommend we add this?
This makes so much sense!!! I am Finally able to see what I am supposed write on my homepage. Thanks Wes!
That's Fantastic Danny! 😄🙌
Thank you, Wes! This video was very helpful to clarify the process of selling and also will help me to build out a website!
That is great to hear! Good luck Joe 😀👍
Such great advice! Your videos have helped me a ton! Thanks so much for all you do!
I appreciate that & good luck in your biz!! 😀 🙌👏
I love all your videos. The ones on website have shed so much light on me to know the kind of information our designer needs to include or not include on our website. Thanks alot.
From Kenya
Glad I could help Rosemary! 😀👍
Stunning Content, Truly! I took copious notes and will do the masterclass stuff. I know how to write the copywriting frameworks *individually* but knowing how to make them *designed and flow* on a webpage is a bit different -- that it until I conquer this first one. *WHICH I WILL DO* Yay!
You got this Shawn 😀👍
Yes, this video is literally priceless.
Thanks a million for the same!
You solved my problem. 🎉
Great to hear Jaideep! 🙌👏
Extraordinary video. A lot of value, presented clearly in just 15 minutes.
Thank you 😊🙌
Never seen such powerful lead magnet. Wow. Thank you so much!
Thx for watching 👏
This is an amazing video! Thank you so much for explaining this. As individuals, we are all great in some things, but not all things. This has helped me so much in marketing, which is something that I am very weak in. Wow. Just wow. ❤🎉😊
You're so welcome! 😊 🙌
Reason why I am loving seo nowadays is your videos ❤
This was an extremely potent and helpful video! Definitely distills things down nicely for web designers of all levels.
Thanks - I love hearing that 👏
@@WesMcDowellInc hey, by any chance could you let me know what font you are using for the heading on the hero section
Impressive quality of content, thanks man!
Glad you enjoy it!
Outstanding video! Thank you so much Wes for your helpful advice!! Currently implementing this on my business website now :)
That's fantastic! best of luck Tez! 😄🙌
Thank you. I have been so scared of starting on my website. What an incredible video!!!
You're so welcome Pamela! You can do it!! 🙌
Truly awesome and usefull gems here! I have a question... how do you difference between websites if all have the same "structure", i mean, what variables can we change to not make the website look like your example. Thanks!
I usually NEVER comment on videos here… but this video is pure gold 🎉
Wow, thank you!
Hey Wes! just discovered your channel a week ago to learn elementor/wordpress. watched your video for website design through the 'starter templates' plugin. the problem is that i am not creating a website from scratch, so when I installed it, i couldn't find an option to change the design of existing pages. what should I do?
A lot of wisdom here Wes! Thank you!
Glad you found it helpful!
For call to action , shall we add it many times? What about pop up windows? In my opinion sometimes if too much CTA it frustrates customers,, thanks for the value you provide
Your content is amazing! Thank you!
This is great! My homepage definitely needs to be updated now. Thanks so much for this video!
You're welcome Sarah! 😀👍
What an incredible video!!! you've done an excellent job, the sound, the background image and of course the content. I have a question about testimonials, what if you've just started and don't have any testimonials or reviews yet? Thx a Lot
Hi Faouz - Here is a video about what to do if you don't have reviews yet: ruclips.net/video/rSWSXAFv1Gg/видео.html and this video is all about how to get them ruclips.net/video/4Z8x1RULh1Y/видео.html
Hey! I’ve been watching your videos for the last few months! I appreciate all of your valuable information. I had a quick question, is there a certain color you recommend for websites? Like is white better? Or is it dependent on the type of business?
Thank you !
That homepage was gorgeous! Thanks for the video, buddy!
I am learning so much from watching your videos. Thank you so much for sharing this amazing source of information. This one is quite helpful.
You are so welcome Telsa! 😊🙌 cheers!
Absolutely brilliant. Exactly what I was looking for! Thnx
Great to hear Jason! 👏😎
I hope all your videos are at least half this great because I just subscribed!
Thanks for subbing Carla! 🙌👏
Hey Wes, great video. 🎉Thank you!!! Do you have an example for the hero section?
Excellent tutorial! Crystal clear. You've created a 14 minute 20 second marketing course.
Thanks! I def strive to be clear and concise 😀
Finally, the RUclips algorithm got it right.
thx for watching!
The choice of the visual / image in the hero section seems crucial, thanks!
So true - thanks for watching!
Hello wes, thx for this instructive video. According to your outlining and principles here, what is your favorite categorizing system for Navi Items? Shouild they mirror the sections of your one page site (like "benefit", "testinmonials" and so on), is each navi item (or part of the navi) linked with one feature of your offer or with one benefit? What do you prefer? Thank you!
This is simply SUPERB! diamond value level video!
Thank you, I appreciate it!
As a plumber I'm naturally oblivious to website design but you've managed to help alot! 😁
Glad I could help Jack! 😀👍 And good luck with the biz!
@@WesMcDowellInc cheers mate. Currently got a completely blank page - but it's a start 🤣
Great information. I will be putting these things to use. Hopefully my conversions increase!
I hope so too! Good luck 🙌😀
🥰Excellent!! Every single item on this homepage is to the point and makes strategic sense. It doesn't waste the reader's time or leave them scratching their head. Thank you for this very valuable video.🥰
You are very welcome! 😊
This way of making money with RUclips shorts is the best thing he has told me and I hope to see more videos like this.
Thx for watching 😀👍
Omg! Thias video is a treasure! Thank you so much!
You are so welcome Urszula! 🙌
This was awesome! great value. I learned how to build WordPress sites and even started learning to code then my mind goes blank with the design and content aspect of it.
thanks for tuning in Lewis! 🙌
Although Shopify is limited it would be interesting to see how you would apply this homepage information there maybe etsy as well? keep up the clear easy to follow videos
Shopify is it not worth, monthly 30-300$ fee + plugins each 50$ and then they take your 3$ from sale + 0.30...
Thank you so much! I really needed this orientation. Thank you
I am happy it was helpful! thx for watching Kiko😀
Hey Wes! Thanks so much for this. Do you have any examples of websites that do the Problem Agitate Solution well?
Really appreciate this video. Chock full of real advice backed by research. Can you say how this advice might be adapted to a situation where the website exists to build trust and reputation - but not to generate client leads?
This video is free? Free free? Nah, I don't believe. After you go through it, it just seems so obvious to lay things out that way. I feel kind siIly now. I would have paid for this video though. Thank you.
Immense immense value
thanks for watching! 😀👍
Look who is writing 🙄
There's nothing for free
Amazing value, thanks Wes!!
Great video Wes! What do we do on the homepage if we sell multiple products that solve different problems and have different benefits? If we added all the sections you mentioned for every single product the homepage would be extremely long and become a little confusing.
your videos are very interesting, informative related to UI and UX, you know what makes a prospect to client
I appreciate that! 😊 Thank you for watching! 👏
Wes, my biggest question about the home page is the H1 and H2 Headings. SEO experts seem to say that I should clearly describe my services ("Expert Cleaning Services for your Home and Office") for SEO/ crawler purposes. Other marketing experts suggest selling the result here ("A clean, stress-free home is possible"). How do I balance the two?
If you are trying to bring organic traffic to the page. GO with the SEO experts. IF you are trying to increase conversions because you already have traffic coming, go with the marketing experts.
Thank you so much for this! I needed this video!
You are so welcome! 😀 👏
seen half the video so far, amazing
Glad you like it so far!
What a great content. It helps me a lot to create the main page of my site. Thanks Wes.
Happy to help Istvan!👍😊
Thank you for the great tutorial! Will implement everything you talked about. Clever what you did there btw at 9:35 haha.
thanks whiz! appreciated 🙌😀
hi very thx for this useful vide. i am in the redsigning my web site phase and want to use these things you shared (God willing). do you have any idea for travel and tour site with you guides here?
Awesome video - thanks man
No problem 👍
Amazing video as usual. Thanks a lot wes.
Thank you Wadii for watching 👏
Amazing content - I am instructing my team to implement every suggestion. Like others, a pdf of the perfect page would be greatly appreciated in the description.
Thx for watching and I'll take that into consideration for my next video 👍
EXCELLENT CONTENT - We needed this. Thanks.
Glad you enjoyed it Neal!😀👍
Fabulous video what would be even nicer is if you made a pdf of the whole page top to bottom for a model while we are working on the site. Again thank you for a wonderful job.
thx for watching Stephen! 😀 👏
Wow can't believe this is free. Such a valuable video. Thanks brother
You're welcome Gonçalo!👏
for problem solution section would i be making one for each product im selling? bc this frame work seems more tailored to services. what do you suggest?
That was a fantastic video I was wondering if you could help me know the name of the effect used in Tailwind's new website background and how to create that soft glowing background effect
I think it has to do something with box-shadow but I'm not so sure