How to Develop a Social Media Strategy Step by Step

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  • Опубликовано: 14 май 2024
  • Here's my step by step process for developing a social media strategy! Grab my FREE social media manager starter kit here: bit.ly/thesmmstarterkit
    Looking for more education and support? Check out my live and self-paced programs for SMM and Online Business: courses.latashajames.com
    LISTEN, RATE, AND REVIEW THE PODCAST HERE:
    latashajames.com/podcast
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Комментарии • 720

  • @MonarchFilmsInc
    @MonarchFilmsInc 3 года назад +860

    as the social media manager for a new company, I'd like to thank you for being so transparent with your practices.

    • @anna6625
      @anna6625 3 года назад +25

      @Sneakerz On Deck yes, cause they wanna sell it as course to the ones who are new in the industry

    • @herbpalmerjr5562
      @herbpalmerjr5562 3 года назад +1

      local lobster that markets to lobsters #lobsterboss

    • @karlirobinson9913
      @karlirobinson9913 3 года назад

      Ppp

    • @mimamimoo
      @mimamimoo 3 года назад +2

      Quick question. How do u even be an expert pn this? This is not teached at school lmao

    • @anna6625
      @anna6625 3 года назад +6

      @@mimamimoo is School the only place to learn? You can learn by experimenting and see which works and which don't

  • @martinezfrankie
    @martinezfrankie 8 месяцев назад +104

    Wow, these insights on setting goals and measurable metrics hit the mark. Been trying to refine my social media strategy and boost app social's AI writing tools have helped immensely, especially with bio and caption crafting.

    • @Sandro.B
      @Sandro.B 8 месяцев назад +3

      Been using it for my reels and stories. Super handy!

  • @sh3rlockh0lmes67
    @sh3rlockh0lmes67 3 года назад +270

    You were born to have a podcast because you have that professional voice.

    • @thelatashajames
      @thelatashajames  3 года назад +6

      Thank you so much!

    • @soniawadsworth7451
      @soniawadsworth7451 3 года назад +1

      @@thelatashajames is agree . Ypu maybe should consider that? A weekly round up of all your videos reinforcing your tips ? Then it's not too much work. But from what I know of you ,you do not do things by half and are very thorough so maybe this would not be fulfilling for you. Maybe talk about your experiences with customers and how you handled it and what you did for them ? Just a suggestion but I for 1 would defo tune into you if you did a podcast. So would all these subscribers here on you tube. Good luck, good health and may you prosper and may you be heavenly happy and loved . We appreciate you thankyou for the energy and time you put into these videos. Be blessed . Live n light

    • @thelatashajames
      @thelatashajames  3 года назад

      @@soniawadsworth7451 Thanks for the kind words! I do have a podcast. Just search for The Freelance Friday Podcast on Spotify, Apple, etc :)

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    @mohammeddumadi8323 Год назад +54

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      @chandlerethan9567 Год назад

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      @paulogoncalves5730 Год назад

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  • @sashasscorner
    @sashasscorner 2 года назад +2

    you saved me!!! I'm 17 doing freelancing and I have a presentation tomorrow so I'm grateful.

  • @ShielaSimonetXo
    @ShielaSimonetXo 3 года назад +330

    Let's protect Latasha at all cost! I'm a new social media manager to a start up business. This helped me a lot! You're one of the few gems here on the internet❤️

    • @sushmaagrawal5916
      @sushmaagrawal5916 3 года назад

      Hello der

    • @FridaLoves
      @FridaLoves 2 года назад

      How can we contact you?

    • @lisagercovich3870
      @lisagercovich3870 2 года назад

      🙏👌

    • @aliyalofiasmr4858
      @aliyalofiasmr4858 2 года назад

      Hi Shiela! It’s been almost half a year… hope you are thriving through every challenge in your new career and are overcoming every obstacle ❤️!

    • @missswann4234
      @missswann4234 10 месяцев назад

      thanks i will watch her cos ur comment

  • @cassidyelizabeth9722
    @cassidyelizabeth9722 3 года назад +4

    From one marketing consultant to another, thank you for being so candid with your videos.

  • @hansbraga_
    @hansbraga_ 3 года назад +26

    I’m about to start a strategy for a client but I’ve always been the one executing, not planning. So it’s pretty overwhelming to say the least. But this was so helpful and clear! Definitely eased a bit of that anxiety

  • @RainyLynn67
    @RainyLynn67 3 года назад +23

    Omg thank you!! I love that you preach that vanity metrics do not get you more sales! I spoke with someone about social media managing and they were hyper focused on how many followers they could get me, but told me that they couldn’t help with sales. It’s good to know that there are social media managers who will align their focus with their client’s goals.

  • @chrissyroth4887
    @chrissyroth4887 3 года назад +18

    I can’t really thank your enough, this video was super helpful to me in helping to build my brand. I learnt so much. Thank you 😊

  • @demetriaaskew3233
    @demetriaaskew3233 2 года назад +37

    I am a psychology major and I have developed an interest in marketing, specifically digital/email/social media marketing. This was very helpful. I am not sure where to start so I will definitely be watching more of your videos.

  • @jennaconroy9450
    @jennaconroy9450 3 года назад +12

    This is literally the most helpful video I've ever seen. Thank you.

  • @SaskiaGill
    @SaskiaGill Год назад +1

    This is my first time watching your videos and I caught myself nodding along and learning so much! I’ve just started in a social media/marketing role for a local business and this information is gold. Thank you!! I’m definitely on board and will be listening 💖🙏

  • @Miloun
    @Miloun 3 года назад +8

    Hey, best regards from Basel, Switzerland! Love your content, it is very well thought out and delivered. Thanks, keep up the great work!

  • @NatashaIbrahim
    @NatashaIbrahim 2 года назад +4

    This video was so helpful! I've been spinning my wheels haphazardly creating a strategy for the past month, but this gave me so much clarity! I run my own channels so it was strange for me to be struggling in this space. Thank you!

  • @thisprophoto
    @thisprophoto 3 года назад +1

    I just came across your channel and this video has helped me so much with my new job. I recently started as a Photography Lead and am now becoming their social media manager. I took so many notes on this video, I can't wait to watch more of your very informative content.

  • @theLaurawind
    @theLaurawind 3 года назад +2

    Latasha! Thank you for all your help, I'm venturing out to social media managing by demand from one of my clients and your videos have really taken away all of my uncertainty.

  • @arturomunoz7492
    @arturomunoz7492 3 года назад +3

    Thank you for this. I have to create a media plan for one of my communication classes and you definitely helped me.

  • @johannalerumo
    @johannalerumo 3 года назад +1

    Absolutely love the information you shared. So helpful

  • @kali1234_
    @kali1234_ 2 года назад

    been watching your videos all day - soooooo much appriciated

  • @emilybarbosa1052
    @emilybarbosa1052 3 года назад +7

    I was thinking about listen to this and clean my room but now i just taking notes because you are awesome

  • @leahsullivan5751
    @leahsullivan5751 3 года назад +37

    This is great! Thank you for sharing! I'd love to learn more about SOPs and how you handle customer service on social media

  • @FlyGirlManifesting
    @FlyGirlManifesting 3 года назад +82

    Fellow Social Media Manager here! Thanks for the video✨

    • @thelatashajames
      @thelatashajames  3 года назад

      Awesome!! Thanks :)

    • @webstrataegic6747
      @webstrataegic6747 3 года назад

      What are the advantages of using Social Media? And Grow your business
      ruclips.net/video/JSBslMKNqM4/видео.html

  • @manellegaddy7217
    @manellegaddy7217 2 года назад

    This was so well laid out and straight to the point! I love your videos! Thank you so much for sharing and being so open with your strategy!

  • @alexmjsantos
    @alexmjsantos 3 года назад +5

    Golden information for every Social Media Manager, congrats!

  • @kozy4134
    @kozy4134 Год назад

    Thank you for this! 🙏 Incredible

  • @NAERA3
    @NAERA3 2 года назад

    Glad I found you channel, definitely subscribed 🥰

  • @tmcepak
    @tmcepak 3 года назад +4

    Thank you so much for this. A strategy is something I have a hard time executing in my kid's activity blog niche.

  • @jessicajlopez7591
    @jessicajlopez7591 2 года назад

    Thank you for this info!!! You rock

  • @The_Ark880
    @The_Ark880 Год назад

    This has been so helpful, Thanks a bunch❤

  • @michellee_samanthaa
    @michellee_samanthaa 3 года назад +6

    I love this video so much! Thank you for sharing all the things we as social media managers need in an organized way!

  • @sandisiwencube945
    @sandisiwencube945 2 года назад

    Thank you so much. This was so helpful!

  • @ellisdistefano5350
    @ellisdistefano5350 2 года назад +2

    Thank you Latasha. This was extremely helpful for someone in the Marketing Industry. I am interested in setting up a social media strategy at my firm that I work at. This was a good way for me to start working on that and building up to something.

  • @hataishkumar
    @hataishkumar 6 месяцев назад

    I've been struggling to develop a social media strategy for my business for some time now, but your video made it so easy to understand the process and break it down into manageable steps. I'm especially grateful for your tips on setting clear goals, creating a content calendar, and measuring my results.

  • @arupbose1934
    @arupbose1934 Год назад

    ❤️The explanation so detail . Thanks a lot🙏

  • @SamReynolds-th2ks
    @SamReynolds-th2ks 6 месяцев назад

    So much value in this video Latasha. Very reassuring to find that you recommend a lot of the processes I already work through for new clients. Thank you!!

  • @asitaabdul4796
    @asitaabdul4796 2 года назад

    Latasha, a huge Thanks for that video! You are helping me sooo much. Thanks for your effort and love put in that video 💗

  • @simbalion1221
    @simbalion1221 2 года назад +3

    Can I just say THANK YOU for mentioning that this is not a A-B-C process. Nothing was more stressful than moving from university and learning the clean steps to be thrown in to a company and having to build out the strategy while working on the content.

  • @wesleybates9111
    @wesleybates9111 3 года назад

    Thank you! You took something complex and made it simple. Thanks for providing this great video, I really like your way of explaining each and every point.

  • @OlleyThorpe
    @OlleyThorpe 3 года назад +42

    Been a social media manager for some time now, but you gave some extra ideas in here! thanks! love the set up by the way!

    • @webstrataegic6747
      @webstrataegic6747 3 года назад

      What are the advantages of using Social Media? And Grow your business
      ruclips.net/video/JSBslMKNqM4/видео.html

  • @investinyourselfpodcast
    @investinyourselfpodcast Год назад

    Thanks for this videos I really needed to hear this!

  • @melissataylor7569
    @melissataylor7569 3 года назад +1

    Thank you, Latasha! So much great information. I subscribed after the first 30 seconds haha! I knew it would be good. Off to watch more videos!

  • @katedewet7611
    @katedewet7611 3 года назад

    Very helpful. thanks for sharing! Love the way that you explain everything and share your experiences. VALUABLE CONTENT!!

  • @PriyankaKumari-sr2nf
    @PriyankaKumari-sr2nf 2 года назад

    You have been my all-time favourite. Thank you for always sharing valuable information every time.

  • @evelinengaruiya1903
    @evelinengaruiya1903 2 года назад

    awesome, thank you for the podcast

  • @OsakaTexas
    @OsakaTexas 3 года назад +1

    This video helped me to articulate my thoughts for an upcoming meeting. Thank You!

  • @saraaudia
    @saraaudia 3 года назад +1

    Social Media Manager here! Thanks so much for sharing!

  • @lepapillonsocial7156
    @lepapillonsocial7156 3 года назад +2

    Love love loved this video!! Thank you so much for this. :)

  • @Eurokiwiboy
    @Eurokiwiboy Год назад +1

    Latascha eloquently puts the field into bit sized, consumable information that can be utilised and built on.
    Stumbled upon your videos/channel nearly 2 years late to the party, but golly gosh, you're a GEM! 💎I've learnt so much from watching only a couple of your videos. Fingers crossed 🤞🏽 I land the 5 figure client deal tomorrow. Wish me luck!

  • @GigaArt
    @GigaArt 3 года назад +73

    I literally stopped everything I was doing to listen to you and take notes. So very real and helpful! I’m a graphic designer and I want to break into social media management but I have no idea how to do it. Tons of information in the internet and they are overwhelming. Thank you for the step-by-step breakdown. Kind Regards, Gigi

    • @augustusjohnson5099
      @augustusjohnson5099 3 года назад

      I need graphic designer apart of my team...are u available at least 3 times a month? Via zoom

  • @1970anfield
    @1970anfield 3 года назад +1

    Thank you for a precise and simplified video and content! Love it

  • @bolu_deborah
    @bolu_deborah 5 месяцев назад

    This is so detailed and explanatory.
    Thank you so much

  • @lexxabbey467
    @lexxabbey467 2 года назад

    I just started working as a Social Media Manager for a media company, and your videos are way more helpful than the articles I find on google. You are so good 🙌🏾

  • @UniqueDancerTay
    @UniqueDancerTay 3 года назад +1

    At a time when I'm trying to reduce screen time and social media. Your video popped up in my feeds.. Very timely and probably a sign. Great advice and great content too! I actually enjoyed this 🙌🏾🙌🏾 Thanks for sharing. Nuff luv from Tay 🇬🇧🇯🇲💃🏾🌟

  • @MarketingHarry
    @MarketingHarry 3 года назад +1

    That was so interesting and insightful to watch! Loved the blueprint you shared. Keep up the awesome work, Latasha.

  • @salsavidies
    @salsavidies 2 года назад

    Omg can't thank you enough for this knowledge, hope you always healthy and happy💝

  • @lize-leighvandyk5894
    @lize-leighvandyk5894 3 года назад

    Honestly, this video has helped me so much! My partner and I started a business of our own (service industry - i.e. admin, filing and digital marketing), and we are still getting our own business up and running. I needed some helpful tips as we have been marketing for 8 months and only got one client out of it. It is a major client, but we need more in order to expand. Thank you so much! I will definitely put in the effort!

  • @laurellejames3329
    @laurellejames3329 2 года назад

    Super helpful. I love it!
    Thank you so much.

  • @user-dx7yi1um5b
    @user-dx7yi1um5b 11 месяцев назад

    was really moved by practicality of your step by step coaching on how to use social media! a very big thank you!

  • @tionnecheraeslade
    @tionnecheraeslade 2 года назад

    Thank You, This is very helpful!

  • @josiahhind5681
    @josiahhind5681 Год назад

    I just discovered your channel and am working through your videos, I really like them and it';s helping me learn for my own company.

  • @kundalinistarr
    @kundalinistarr 3 года назад

    Thank you for helping me! You are greatly appreciated

  • @Isabella-nd4ch
    @Isabella-nd4ch 2 года назад

    Just loved it. Even if I have been doing social media management for a while, it really helped me. Thank you!♥

  • @andreaowens7582
    @andreaowens7582 2 года назад

    This was very helpful! Thank you.

  • @michellele6444
    @michellele6444 3 года назад +1

    this is extremely helpful, thank you for the video! I’m trying to freelance and trying out social media marketing and this video helped me have a clearer vision of what I need to do.

  • @daniellegreco3973
    @daniellegreco3973 3 года назад +2

    THIS IS AMAZING and accurate !

  • @SantosVirtualSolutions
    @SantosVirtualSolutions 10 месяцев назад

    This was awesome. You are great! So glad I found you :)

  • @dianemichel937
    @dianemichel937 3 года назад

    This is great information. I love it. Thank you for taking the time to post this.

  • @Marlon5k
    @Marlon5k 3 года назад

    I've never seen myself so much in another person like I just did with your content. Thank you!

  • @PetulaGuimaraes
    @PetulaGuimaraes Год назад +1

    I appreciate your stance and how you distilled that knowledge. As a small digital company I’m figuring that stuff out to not drawn on social media interactions that lead to no business done!

  • @lzljncustodioo
    @lzljncustodioo 26 дней назад

    Very helpful and informative. I just subscribed. Thank you!

  • @ifeoluwaaluko3548
    @ifeoluwaaluko3548 9 месяцев назад

    This was really helpful thank you so much

  • @dajabrooke1894
    @dajabrooke1894 2 года назад

    So helpful! Thank you so much!

  • @ahilganesan3678
    @ahilganesan3678 2 года назад

    Great vid Latasha. Thank you very much

  • @ABWEST
    @ABWEST Год назад

    Thank you for this lovely video! I learned so much!

  • @theauntie
    @theauntie 3 года назад +2

    Your content is better than the hyped up SMM courses ive bought . Thanks for this!!!

  • @hayfa_B235
    @hayfa_B235 2 года назад

    This is so insightful! Thank you so much for sharing

  • @shan22777
    @shan22777 3 года назад

    This just came on autoplay and im so glad it did I LOVE THESE TIPS!!!! I agree with so many of them! Im in digital marketing, SEO and web design since 2015

  • @maripena8992
    @maripena8992 Год назад

    Love your vibe and all the useful information! Thank you so much. You just got a new follower. 😊

  • @dalilaperez9277
    @dalilaperez9277 2 года назад

    thank you so much for your insights! I enjoy your video so much, very helpful. I'm your new follower!

  • @Hellagoddessenergy
    @Hellagoddessenergy 2 года назад

    OKAY I just started watching your youtube and subscribed to your podcast and this makes me SO excited for the business my best friend and I are building. THANK YOU!

  • @revrun9756
    @revrun9756 2 года назад

    Amazing, thank you. It’s easy to absorb the knowledge you are putting out.

  • @Rachel-98
    @Rachel-98 2 года назад

    Your videos are so indepth and helpful. I feel like I need to take notes!

  • @francestabirara8510
    @francestabirara8510 2 года назад

    Haven't had the experience with social media marketing and now I'll be ready to headt out for our startup project. thank you so much!

  • @elainep320
    @elainep320 2 года назад

    Thanks a lot, wow ! So much value !

  • @tynayacossie6914
    @tynayacossie6914 7 месяцев назад

    great tips thank you!!!❤

  • @JayJosh89
    @JayJosh89 2 года назад

    glad i came across you - will be soaking up all your knowledge tomorrow

  • @prabhavgautam
    @prabhavgautam 2 года назад

    I am starting with a new company & wanted to refresh my knowledge it was really helpful. Thank You

  • @marilenaioakim4718
    @marilenaioakim4718 2 года назад

    Very helpful video! Thank you so much.

  • @bethanyfish6116
    @bethanyfish6116 3 года назад

    Super informative. You are such a well spoken talker. Clear and to the point. Thanks for sharing

  • @minhduc6357
    @minhduc6357 2 года назад

    Super helpful. Thank you so much.

  • @audreyruthanalizadepaz3489
    @audreyruthanalizadepaz3489 3 года назад

    Thank you for sharing this Latasha.

  • @karenmclean3143
    @karenmclean3143 2 года назад

    Fabulous, thanks for all these great tips!

  • @anaoicar
    @anaoicar 2 года назад

    thank you so much! i just started my career seriously as a social media manager and this helped me a TON!!!!

  • @saniyakhan9711
    @saniyakhan9711 2 года назад

    So helpful. So structured. Thank you for this. Earned my subscription.

  • @caseeylouiseeee
    @caseeylouiseeee 3 года назад

    This was so helpful thank you so much!

  • @molleedeluca9861
    @molleedeluca9861 2 года назад +6

    Thank you for sharing your tips and strategies for new social media management users and for those who are curious. This was super intriguing and well organized, and I loved the real-life examples you added! These strategies are super helpful for anyone even if they are not in that specific field. Amazing content!

  • @karinaorellana7116
    @karinaorellana7116 3 года назад +1

    This was so helpful, thank you so much! I have no idea how you don't have more views!!

  • @brandonstarkes3171
    @brandonstarkes3171 Год назад

    Very practical and straightforward advice. I’ve been searching relentlessly for a resource like this, thank you.

  • @kimberlee-janecraythorn9370
    @kimberlee-janecraythorn9370 Год назад

    This was so helpful thank you Latasha ✨