How to Create a Social Media Strategy for 2024 Step by Step
HTML-код
- Опубликовано: 3 июн 2024
- Here's how to create a social media strategy for 2024! Check out Metricool's 2023 Social Media Networks Study: metricool.com/social-network-...
Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: my.mtr.cool/astrla
Social Media Management Accelerator: latashajames.com/smma
FREE social media manager starter kit: bit.ly/thesmmstarterkit
The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! courses.latashajames.com/cour...
The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you'll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! courses.latashajames.com/cour...
find me here!
» podcast: the freelance friday podcast
bit.ly/freelancefridaypodcast
» instagram: @thelatashajames
/ thelatashajames
» twitter: @thelatashajames
/ thelatashajames
» tiktok: @thelatashajames
/ thelatashajames
my business email: hey@latashajames.com
SUBSCRIBE for weekly videos on life as a social media manager, entrepreneurship tips, and online business tips: goo.gl/3Klxj9
0:00 - hello!
0:36 - set a goal
3:25 - know your audience
6:28 - social media manager accelerator
7:28 - choose platforms
9:21 - 2023 social media networks study
10:47 - look at your analytics
13:03 - trends and predictions for 2024
16:03 - decide on messaging
20:29 - create or curate content
You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome.
#SocialMediaManager #Freelancer #Entrepreneur 
Хобби
![TRASH or PASS! Eminem ( Houdini ) [REACTION!!!]](http://i.ytimg.com/vi/cB1WrZcMwMc/mqdefault.jpg)
Don't forget that being a content creator is very similar to running your own business. You should upload things people want to see, just like business owners offer products/services that people need in their life. The most difficult part is starting and growing to a certain point, but hard work and consistency (with a little bit of famester) will always pay off somehow. Even if you just gain a some experience, it would be worth it.
It's the payoff "somehow" that has content creators stressing. All these platforms have users working their azzes off for the "somehow" for free. And you do it for YEARS for free HOPING for some benefit. Meanwhile the platforms are collecting a check from all your years of hard work. I've worked in television for 20 years, and I can see social media is becoming more like tradition television. But at least in television, if I spend an hour producing a video I get a check. Even when I interned for free, I got a meal, free access to the best equipment. The payoff was so much greater than what social platforms provide. But keep working for the "somehow". The burnout will eventually come.
This is very helpful video, Latasha. I love how articulate you are at explaining things.
Amazing tips as Always!
Thank you Latasha! ❤
I love this video so much !! Thanks girly 🥰
I'm a sophomore in FBLA doing intro to social media strategy, this is really helpful!
Thank you so much for the video 😊
Realising which social media platforms to start with is important. I should remember that.
Great content as usual!
Yes, I need that RUclips conversation about engagement
Thanks for this valuable information Latasha❤❤❤❤
I will be starting food business (home cooked) This is very helpful. Thanks a lot
00:03 Updating social media strategy yearly based on goals and market changes.
02:39 Consider KPIs and audience demographics before developing social media strategy.
05:00 Knowing your ideal customer is essential for a successful social media strategy.
07:24 Choose at least one longer form and one shorter form platform to focus on.
09:44 2023 social media networks study reveals valuable insights and trend predictions for 2024
12:08 RUclips is crucial for referring traffic and conversions
14:33 Investing in platforms and content is crucial for social media growth
16:52 Condensing long messages for social media with content pillars
19:02 Create educational content for top of the funnel
21:28 Communication with other teams is crucial for executing a social media strategy.
Thank you for this!
always so helpful!!
Great video as always!
Another awesome video Latasha showing us how to develop a social media strategy for the year ahead and love 🥰 it. Love 💞 Latasha.
I've done photo & video professionally for the last 6 years and my biggest pain point has been watching something that I think is good die on social, or sometimes not even make it onto social media. I'm wanting to offer very basic social media services next year in an attempt to do something about this. I just discovered you, and you've been incredibly helpful already. Thank you!
Awesome! So glad to hear my content has been helpful so far! Best of luck to you with the new endeavor 🙌🏽
@@thelatashajames It's been eye opening already! If I can only afford to spend about 10-15 hrs/week/client on social media management, what would you recommend as the most important things to focus on?
@@itsjohnzamora Engagement. The algorithms are not only measuring what your followers do but also what you do. Secondly, study your data so you can better determine your content strategies. Third, tools. Management of social media is often about time management. How can you create engaging content quicker but without losing quality. What can you automate?
Thank you for the tips! This was so helpful.
Hey everyone! As a seasoned award-winning former VH1 Producer and now Strategist I have to say this is by far the best straight forward presentation overview of what goes into a social strategy and its explaination. Please give Latasha some Love and spread this video to all and more importantly subscribe.
Great and informative video... I have to revisit this for myself and for my clients!
Always dropping gems ❤
Thank you so much @thelatashajames! I'm from a production standpoint, what video capturing and editing software you used? I love the smooth transitions between your face and the screen and the split screen look. Thanks!
Good video, thank you
Awareness focus matrix.
Key performance indicator.
Amazing tips
THANK YOU FOR SHARING ANOTHER GREAT CONTENT.
Thank you for watching! 🙌🏽
great advice for beginners!
Paid social media is critical to sale products and grow your brand and it all starts with building the strategy.
Good point, I do think paid social can be helpful in a lot of situations 👍🏽
100%. It's all about leveraging all the social tools available. @@thelatashajames
And what happens if you don’t have money to pay for extra social media coverage
I believe an influencer marketing strategy is a better idea for a new brand seeking coverage when your budget is small and you want to reach a relevant audience. However, finding the right influencer can be challenging. Do you guys know of any channels or websites that make the process of finding content creators easy and accessible?
If your brand is new, you might want to try, content marketing strategy or User Generated Content.
Good Explanation
Hello Latasha. Love the video. I was wondering if you could make this video again but this time a whole video dedicated to each social media platform like you have done before.😊😊
I eagerly wait for year-end videos where anticipations for the next one happens.
This was really good, thanks for the break down of the different areas! 😃
When you say content pillars, does this also include making a content calendar ?
good on strategy.
Well done 🙌🏽🙌🏽
Thank you! Glad it was helpful 😊🙌🏽
Hii Latasha, may i get of the template that you shown in your video at 6:08?
This is 💎
Speaking of growing through videos, who needs a video editor?
This is dope
Ooh I like your aura! I like your feng shui. New to the channel.
Thank you! 🙌🏽
what are the different content pillars ?
Great video! I’ve been growing a platform on Twitch with kind of a podcast segment analyzing my favorite media and commentating on it as a way to repurpose on RUclips. Hoping to set it into motion a little more next year, but hoping RUclips won’t try to bury my content haha.
Awesome, that sounds really cool! Good luck 🙌🏽
Paused to take some notes 👀
Always good stuff!
Thanks, Sam! Hope you’re doing well 🙌🏽
Hey Latasha, I just watched your video and I must say that it was really informative and well-made. I was wondering if I could help you edit your highly engaging thumbnails which will help your video to reach to a wider audience .
Thank you for your video :) have a question about Pinterest. I'm really new to Pinterest. I watched your video and I created a business account. But I have two completely different shops on Etsy, so do I create two different Pinterest Business accounts for each shop, or do I create different boards for each shop, but keep them under ONE Pinterest account? Or how doest that work? In one of my shops, I sell printable junk journal pages and kits and in my other shop I sell printable greeting cards, party favors and wall art. Should that all be in one Pinterest account or two different ones? Thank you in advance!! Also, do I really need covers for my Pinterest boards?
I’m a artificial florist what content types / pillars can I talk about? X
Can we ask from client what are your goals?
Latasha, I would be so happy to see a video on the the different platforms a ssm typically needs. Like do I need access to the backend of a website to see analytics on ad-to-cart metrics? I'm wondering how to collect data on performance metrics in once central place i.e., email clicks, social clicks, organic web interactions, etc. Do you create these campaigns in one place and share individual links to the web designer, email marketer and social media manager? Thank you!!! I hope what I'm asking makes sense.
Keisha, the platforms a social media manager needs will vary on the job you're asked to do. You may not need Google Analytics because website traffic is not part of your job. To collect performance data in once central place there are tools like Sprout Social (check for alternatives because its expensive). Hootsuite which used to be free, now charges but it's not that expensive. It provides reports too you can use for clients. If you're working on a marketing team, then your campaign data can be shared with the team depending on the tool. Hootsuite and Sprout both allow that and all you do is add their email to your account.
How can those “pillars” be combined if goal with social media is a combination of affiliate marketing (selling products) and gaining a clientele for private practice?
In that case, the affiliate products should be interesting to your target audience regarding the problems you solve. For example, a wellness coach can discuss both recipes for maintaining youthful skin (and sell courses on that topic) and recommend products for skincare. A social media manager can both talk about platforms to choose from and recommend a SMM analytic tool.
Do you have a video showing how to track all social media performance o. Google analytics?
Invest in a social media analytics tool. Google analytics is for websites. So you'll track traffic from social, but it's not for measuring social media engagement. Hootsuite, Sprout Social (an enterprise tool), Buffer App, there's so many on the market and many are not that expensive for the data you get across platforms. Also, if a freelance just take the expense off on your business taxes.
i cant see pricing for your course?
What platform do you recommend for my client who's a service business?
That depends on the audience as she said. Is it B2B or B2C? Is SAAS--Software as a Service. If Finance or accounting maybe Linkedin. If carpet cleaning maybe IG or Facebook, or RUclips. Carpet cleaning is quite visual. As she said, do your research on the audience the business serves and go from there.
Can i ask a question though? Was your location a vital factor when it comes to targeting who you want to see your post?
For some reason, on both Facebook and RUclips, if I search hashtags, it appears to prioritize India-based videos when I'm hoping to find somewhere in Europe or USA.
I just saw on TikTok you can now post up to 15 minute videos. Sounds like they want to compete with RUclips. Very interesting!
*I love your dress, Latasha!*
🖤🖤
Thank you!
@@thelatashajames
*You're welcome.*
🤝
@@thelatashajames
By the way, you look very *stunning.*
😍❤🖤
Hey Latasha! Would you do an extensive video breaking down the style, genres, formats, and length of videos/posts that work on major social platforms IG/FB, TIKTOK, RUclips, etc...?
I noticed not one piece of content or certaint style (5sec vids vs talking head vs education vs long captions vs hashtags) work on every platform... :/ ie. I've had a viral reel on IG that has literally 0 views on tiktok... Thank you!
Focus less on trying to appease the ever changing formats style for each platform. The platforms are constantly changing what they say works to appeal to their own business needs. Focus MORE on providing content that addresses your audiences pain points. Don't let the platform keep you on a content wheel like a gerbil...continually test what. works with YOUR audience with the goal of providing value. Otherwise, you'll soon burnout.
Would love to know when the accelerator opens up again. Just checked out the link.
Hi there! Doors will be opening February 1!
@@thelatashajames ok great thnx!
I think the better question is not what is our goal with social media is, but what our communications objectives are and how social media can help achieve desired results.
I’m just to chat gpt it!
❤😊
Please mention in the beginning who are your targeting audience... Because, everyone isn't a content creator!
She is so fine and smart wow
Why do you end all your phrases in questions?
I don't know? I guess I just like to talk this way? 😉
I like your work, useful, thanks
How to Make Creative Resume in Word | Black Resume | 2024
ruclips.net/video/ZXVq1D4t_fo/видео.html
Didn't helped me much
I have a very good strategy for social media, don't use it.
2 times self advertising in 10 min.. i am out of here
How else is she suppose to promote herself?
@@FlyGirlManifested appreciate you! ❤️
It's entitled to think ppl owe you something for nothing 🙄
@@FlyGirlManifestedexactly! you’re my favorite manifestation content creator by the way .
You’re a weirdo…
Off topic but that top is sooooo cute! 🫶
Thank you!! ❤
I've done photo & video professionally for the last 6 years and my biggest pain point has been watching something that I think is good die on social, or sometimes not even make it onto social media. I'm wanting to offer very basic social media services next year in an attempt to do something about this. I just discovered you, and you've been incredibly helpful already. Thank you!
Evan, you may have answered your own question. How much of what you create is based on audience insights and data vs what you THINK? The production value of your video doesn't matter if your audience isn't interested in the video to begin with. Do the research, see the trends, figure out the audience pain points and produce videos around that. AND to be totally honest, many content creators have a secret tactic of getting friends and other people to like their videos when posted to get the algorithm to show it to more people. Promote your social videos elsewhere! Email or text.
I eagerly wait for year-end videos where anticipations for the next one happens.
Yeah, they’re a lot of fun to watch! Thanks for tuning in 🙌🏽
Can we ask from client what are your goals?