Food Theory: How Pepsi Became Irrelevant...

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  • Опубликовано: 24 июн 2024
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    Dr Pepper has just become the number two best selling soda in the country! After years of climbing the ladder, they're now at the top with behemoths Coca-Cola and Pepsi. No, they didn't pass up Coke and probably won't for awhile (if ever), but they did pass up Pepsi. So, what's the deal? Is Pepsi actually DEAD? Is this the end? Let's find out...
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    Credits:
    Writers: Santi Massa
    Editors: Jerika (NekoOnigiri), Koen Verhagen
    Sound Designer: Yosi Berman
    Thumbnail Artist: DasGnomo
    ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐
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Комментарии • 2,9 тыс.

  • @FoodTheory
    @FoodTheory  4 дня назад +330

    🌞 Spruce up your Summer with the NordVPN special!
    Sign up today ► NordVPN.com/foodtheory

  • @HxH_Weeb-
    @HxH_Weeb- 3 дня назад +2523

    Matpat being offended because santi called coca cola for old people is hilarious lol 🤣✌️

    • @AdamJosephSmith-ge9zc
      @AdamJosephSmith-ge9zc 3 дня назад

      I MAKE BETTER CONTENT THAN THE FOOD THEORIST🤣don't translate...
      भवतः हृदयस्य धड़कनं कतिपयेषु घण्टेषु स्थगयिष्यति, अस्य शापस्य मुक्तिं प्राप्तुं एकमात्रं मार्ग मम चैनलस्य सदस्यतां कुर्वन्तु

    • @That_1Pumpkin
      @That_1Pumpkin 3 дня назад

      @@epicincognitoangel8598ew

    • @lourdespachla6516
      @lourdespachla6516 3 дня назад +5

      ​@@epicincognitoangel8598Enough, i am going to report you.

    • @Piper_McLean345
      @Piper_McLean345 3 дня назад +29

      @@lourdespachla6516 Don’t interact

    • @anikoleS
      @anikoleS 3 дня назад +11

      I had to pause the video to come down from laughing

  • @commode7x
    @commode7x 3 дня назад +1545

    I have seen literally none of these ads, nor any ads for Dr. Pepper, so this is all very new to me.

    • @rrudeljr
      @rrudeljr 3 дня назад +99

      Adblock is a wonderful thing.

    • @AshworthMild
      @AshworthMild 3 дня назад +33

      You don't watch college football. I absolutely hate the taste of Dr. Pepper with a passion, but Fansville is iconic.

    • @weathermansam2
      @weathermansam2 3 дня назад +27

      I’ve also never heard of “pickle Dr Pepper” lol

    • @TGPDrunknHick
      @TGPDrunknHick 2 дня назад +22

      Not American, so we only have Dr Pepper at speciality stores in Australia.

    • @searchingfortruth619
      @searchingfortruth619 2 дня назад +2

      ​@@weathermansam2sounds absolutely revolting, doesn't ring out "hey kids, we're with it"

  • @Frostbite8917-fx3ot
    @Frostbite8917-fx3ot 2 дня назад +169

    Food Theory should do a video about how to clean dishes, like which way is the "cleanest" way to clean dishes

    • @DandTBros
      @DandTBros День назад +2

      Please

    • @masterace9543
      @masterace9543 День назад +4

      Seriously, my dishes be feeling greasy sometimes even though I'm using dawn 😅

    • @NotAFanOfHandles
      @NotAFanOfHandles День назад +1

      The dishwasher is the cleanest way to clean dishes - and the most water efficient too.

    • @thedarkknight880
      @thedarkknight880 День назад +1

      I like this, let's try this

  • @SirClucketyGames
    @SirClucketyGames 2 дня назад +140

    As an Australian, I've never seen a dr pepper in my life

    • @cooper0009
      @cooper0009 2 дня назад +8

      you're missing out D:

    • @reaper_is_unavailable
      @reaper_is_unavailable 2 дня назад +3

      In Jamaica, it has been here for a while but I've just started seeing them on retail shelves and honestly, not really my style. Well... Cola is not my style in general.

    • @luckycatdad8369
      @luckycatdad8369 2 дня назад +3

      It's pretty good. Kinda like a root beer with cherry and vanilla and a few other subtle flavours mixed in. The "23" on the logo stands for the 23 flavours it's supposedly made from. Like KFC with the 11 or 13 secret spices (depending where you live).

    • @cdmit27
      @cdmit27 День назад +2

      Come to the states I'll be happy to buy you one, mate

    • @I-the-red
      @I-the-red День назад

      Here in Norway, you can find it in "import" or "global foods" shops. I've tried it once, and it was like drinking carbonated syrup. That's to say it's even sweeter than the sodas you can get locally. I didn't like it.

  • @olley2208
    @olley2208 3 дня назад +2902

    I find it funny how Dr. Pepper can become the second best in USA, when no one I've talked to in Denmark likes Dr. Pepper at all

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад +11

      ‬‭‮a‎ tsuj‎ era‎ ega‎ ,ailihpodep‎ ezilamroN
      ‬‭‮rebmun
      ‬‭‮s'ti‎ naem‎ t'nseod‎ lagelli‎ ti‎ esuaceb‎ tsuj
      morally‎ wrong

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад +4

      ‬‭‮SLAMINA‎ GNIS‎UBA‎ DNA‎ GNIP‎AR‎ EVOL‎ I
      BECAUSE‎ ‬‭‮RETTEB‎ YAW‎ SI‎ TNET‎NOC‎ YM

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад +7

      ‬‭‮ dnatsrednu ot hguone erutam era sdiK
      ‬‭‮tnesnoc
      !.

    • @nimzi4479
      @nimzi4479 3 дня назад +77

      Then try talking to people in the States....

    • @user-zs3ey5gi6m
      @user-zs3ey5gi6m 3 дня назад +5

      No you're not your worst ​@Hamsleylolbruh

  • @K0to
    @K0to 2 дня назад +432

    “can i get a coke please”
    “is dr pepper okay?”

  • @jadziamaris2500
    @jadziamaris2500 2 дня назад +25

    Im so glad yall mentioned yung gravy cuz once you mentioned flavoring and marketing, I immediately thought "are they gonna bring up strawberry creamin by yung gravy?" everyone I know and even strangers love the strawberries and cream flavor, their creamy coconut is good too versus the best pepsi flavors Ive seen in store recently were lime and mango, which are FINE but nowhere as good as what dr pepper has been pushing lately. So I think youre right and a lot of it comes down to pepsis weird choices.

  • @GateOfTheories
    @GateOfTheories 2 дня назад +38

    The slander on Matpat being old 😂😂

    • @LegendStormcrow
      @LegendStormcrow 3 часа назад

      Called me old too. I think I might be his senior😅

  • @edwardtdm123
    @edwardtdm123 3 дня назад +306

    2:49 Seeing MatPat's face when Santi said Coca-Cola was a drink for old people made me laugh. 😆

    • @tomtrublu
      @tomtrublu 2 дня назад +13

      Matpat is gonna see that and go: “I am going to make you REGRET THOSE WORDS!”

    • @DeadpanBead5451
      @DeadpanBead5451 2 дня назад +6

      I mean he is the biggest Diet Coke addict in his state pretty much😂

    • @scottwesty9568
      @scottwesty9568 День назад +2

      MatPat still has an oversight of the theory channels, and hand picked all the new creators from his staff. I bet the MatPat slam was his idea after an "an off the cuff" comment when the two were chatting

  • @ShayTheValiant
    @ShayTheValiant 3 дня назад +835

    What we could hear at a restaurant in the future:
    "Do you have Coke?"
    "Is Dr. Pepper ok?"

    • @I-did-September-11th
      @I-did-September-11th 3 дня назад +36

      In the future?
      This has happened multiple times to me.

    • @Link_1129
      @Link_1129 3 дня назад +30

      I thought about that, but 40% of their bottlers are owned by The Coca-Cola Co., and another 40% owned by PepsiCo.. The remaining 20% are independent bottlers, and Keurig-Dr. Pepper is more than content to keep it that way, because this is how their product is available regardless of whether or not a restaurant serves Coke or Pepsi products with the occasional exception, usually with Pibb Xtra in its place.
      My guess is it'll be about another 50 years before such a thing happens (regularly and across the country).

    • @jare3959
      @jare3959 3 дня назад +4

      I don't know. Has anyone checked on Dr Pepper?

    • @jennatandy6272
      @jennatandy6272 3 дня назад +6

      Yes, Dr. Pepper is 100% okay, it’s even better than Coke.

    • @amyabrams1602
      @amyabrams1602 3 дня назад

      Yeah it a great day for Dr Pepper lovers

  • @edmg7
    @edmg7 2 дня назад +11

    6:41 I love whenever Jerika inserts herself into the videos. She’s such a funny touch.

  • @kaitietolman4668
    @kaitietolman4668 9 часов назад +5

    The idea of some Pepsi CEO walking into a marketing meeting and having the entire team watch the entirety of this video makes me laugh

  • @Xernaki17
    @Xernaki17 3 дня назад +590

    *While an era is ending another one is starting*
    -Dr. Pepper

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад

      ‬‭‮a‎ tsuj‎ era‎ ega‎ ,ailihpodep‎ ezilamroN
      ‬‭‮rebmun
      ‬‭‮s'ti‎ naem‎ t'nseod‎ lagelli‎ ti‎ esuaceb‎ tsuj
      morally‎ wrong

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад

      ‬‭‮SLAMINA‎ GNIS‎UBA‎ DNA‎ GNIP‎AR‎ EVOL‎ I
      BECAUSE‎ ‬‭‮RETTEB‎ YAW‎ SI‎ TNET‎NOC‎ YM

    • @AdamJosephSmith-ge9zc
      @AdamJosephSmith-ge9zc 3 дня назад

      I MAKE BETTER CONTENT THAN THE FOOD THEORIST🤣don't translate...
      भवतः हृदयस्य धड़कनं कतिपयेषु घण्टेषु स्थगयिष्यति, अस्य शापस्य मुक्तिं प्राप्तुं एकमात्रं मार्ग मम चैनलस्य सदस्यतां कुर्वन्तु

    • @epicincognitoangel8598
      @epicincognitoangel8598 3 дня назад

      ‬‭‬‭‮ ees ot lennahc ym ot oG
      ‬‭‬‭‮ nrop nrobweN......

    • @LopyMc
      @LopyMc 3 дня назад +1

      @Hamsleylolbruhyou don’t even do videos and people watch it because we like the food theorists :)

  • @MegaSceptile99
    @MegaSceptile99 3 дня назад +225

    Maybe Pepsi could make a resurgence if they brought Pepsiman back

  • @danielstarr9037
    @danielstarr9037 День назад +7

    Here in Texas Dr Pepper needs no advertisement. We know how it tastes, and we see plenty of folks young and old sipping the delicious 23 flavored solution in every bbq joint

  • @chaos460
    @chaos460 2 дня назад +9

    Yooo Santi I love the food theory videos! You bring a rly fun energy to them, keep up the good work!

  • @gachaloseruser
    @gachaloseruser 3 дня назад +184

    My fifteen packages of Pepsi in the outdoor fridge is the only thing keeping that company alive

    • @kitty79er
      @kitty79er 2 дня назад +1

      same

    • @NotAnAlternate1337
      @NotAnAlternate1337 2 дня назад +16

      and my crippling pepsi addiction

    • @Roadent1241
      @Roadent1241 2 дня назад

      Does it still taste like it used to or has it changed to leave an aftertaste and smells weird now?

    • @jenmiranda13
      @jenmiranda13 2 дня назад +5

      I occasionally drink Pepsi. Dr. Pepper is simply...too much for me. Idk what it is but it tastes like one of those sweeteners. (There was a time when my parents tried using them as a substitute for sugar in my coffee but I could tell something was off the minute I got a headache 😅) And I tried Coke but while the flavor is good, it always gave me a headache afterwards. It's worse if it's diet Coke.
      It's why I prefer Pepsi. Sure, the after taste is weird but if you get used to it, it's not that bad.

    • @gachaloseruser
      @gachaloseruser 2 дня назад

      @@Roadent1241 I dunno, it taste like fruit and carbonation to me

  • @ZeroFighter
    @ZeroFighter 3 дня назад +352

    7:31
    Pepsi Blue wasn't a variant of Pepsi Cola because it wasn't a cola, it was a blue raspberry flavor, and it was delicious.

    • @BlazeBuds
      @BlazeBuds 3 дня назад +5

      Not like the coke ones that they add flavor to the color and they taste revolting

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад

      ‬‭‮SLAMINA‎ GNIS‎UBA‎ DNA‎ GNIP‎AR‎ EVOL‎ I
      BECAUSE‎ ‬‭‮RETTEB‎ YAW‎ SI‎ TNET‎NOC‎ YM

    • @MazdaTiger
      @MazdaTiger 3 дня назад +6

      my country miss those to the point where they re released it in 2023 for a limited time

    • @steadholderharrington9035
      @steadholderharrington9035 3 дня назад +7

      Funny thing that, because they were shooting for a Blueberry taste instead, hence the name "Pepsi Blue"!

    • @commandercorl1544
      @commandercorl1544 2 дня назад

      Blue raspberry is a lie, and Food Theory will tell you all about it!!

  • @plague180
    @plague180 2 дня назад +5

    6:50 man I loved Pepsi blue, I wish they would bring it back

    • @54frostwolf
      @54frostwolf День назад

      Right there with you when it had a limited rerelease I was super happy only managed to get a few bottles though sadly

    • @plague180
      @plague180 День назад

      @@54frostwolf I live near a Pepsi plant and I was only able to get one bottle. I was super sad. It’s popular here.

  • @souricurry
    @souricurry День назад +3

    I've been moving more towards the Cirkul bottle filled with seltzer to get my fizzy fix. But when I do reach for an actual soda it's almost always Pepsi. Especially Wild Cherry Pepsi. As long as they keep that they'll still get my soda money.

  • @theshadynorwegian6036
    @theshadynorwegian6036 3 дня назад +300

    As a 23 year old gen z, I've heard time and time again that I need to reduce my soda intake, stop drinking soda, you can't be drinking acidic things, every dentist that has had a look in my mouth has said the same. And I know I'm not the only one. So no wonder the soda market is having some recession. Snacks rising doesn't surprise me either, seeing as something needs to stimulate my adhd brain now that the soda can't.

    • @BlazeBuds
      @BlazeBuds 3 дня назад +17

      Not one dentist in my 39 years has ever told me to cut down soda, personally I would prefer my sugar fix from soda than lollies

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад +1

      ‬‭‮SLAMINA‎ GNIS‎UBA‎ DNA‎ GNIP‎AR‎ EVOL‎ I
      BECAUSE‎ ‬‭‮RETTEB‎ YAW‎ SI‎ TNET‎NOC‎ YM

    • @Speedranman
      @Speedranman 3 дня назад +1

      You also seem British😂​@@BlazeBuds

    • @Speedranman
      @Speedranman 3 дня назад +7

      ​@@UTTPRichBitcoinmanwhat is wrong with you

    • @nosbig98
      @nosbig98 3 дня назад +6

      I cut out pop just over a year ago, and my digestion is so much better for it. Not a health expert by any means, but losing 15 pounds nearly instantly (before leveling off) was not a bad thing at all.

  • @abelaguilar-acosta8691
    @abelaguilar-acosta8691 3 дня назад +173

    Dear god,
    they killed Pepsi Man

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад

      ‬‭‮a‎ tsuj‎ era‎ ega‎ ,ailihpodep‎ ezilamroN
      ‬‭‮rebmun
      ‬‭‮s'ti‎ naem‎ t'nseod‎ lagelli‎ ti‎ esuaceb‎ tsuj
      morally‎ wrong

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад

      ‬‭‮SLAMINA‎ GNIS‎UBA‎ DNA‎ GNIP‎AR‎ EVOL‎ I
      BECAUSE‎ ‬‭‮RETTEB‎ YAW‎ SI‎ TNET‎NOC‎ YM

    • @youtubebobguy
      @youtubebobguy 3 дня назад +15

      He was killed by Dr. Pepper 💀

    • @AdamJosephSmith-ge9zc
      @AdamJosephSmith-ge9zc 3 дня назад

      I MAKE BETTER CONTENT THAN THE FOOD THEORIST🤣don't translate...
      भवतः हृदयस्य धड़कनं कतिपयेषु घण्टेषु स्थगयिष्यति, अस्य शापस्य मुक्तिं प्राप्तुं एकमात्रं मार्ग मम चैनलस्य सदस्यतां कुर्वन्तु

    • @findot777
      @findot777 3 дня назад +18

      @@youtubebobguy Dr. Pepper must not be a very good doctor then.

  • @somedude6351
    @somedude6351 2 дня назад +3

    This funniest thing for me is that in Sweden it feels like Pepsi has grown a ton these last few years. Not gotten smaller

  • @jewi604
    @jewi604 2 дня назад +3

    It's weird how dr pepper is the second most famous soda drink in the world yet I've never even seen a bottle of Dr pepper

  • @DirtyMike_n_theBoyz
    @DirtyMike_n_theBoyz 3 дня назад +376

    Pepsi lost customer trust and loyalty when they didnt honor the pepsi points harrier jet

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад +2

      ‬‭‮a‎ tsuj‎ era‎ ega‎ ,ailihpodep‎ ezilamroN
      ‬‭‮rebmun
      ‬‭‮s'ti‎ naem‎ t'nseod‎ lagelli‎ ti‎ esuaceb‎ tsuj
      morally‎ wrong

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад

      ‬‭‮SLAMINA‎ GNIS‎UBA‎ DNA‎ GNIP‎AR‎ EVOL‎ I
      BECAUSE‎ ‬‭‮RETTEB‎ YAW‎ SI‎ TNET‎NOC‎ YM

    • @AdamJosephSmith-ge9zc
      @AdamJosephSmith-ge9zc 3 дня назад

      I MAKE BETTER CONTENT THAN THE FOOD THEORIST🤣don't translate...
      भवतः हृदयस्य धड़कनं कतिपयेषु घण्टेषु स्थगयिष्यति, अस्य शापस्य मुक्तिं प्राप्तुं एकमात्रं मार्ग मम चैनलस्य सदस्यतां कुर्वन्तु

    • @ian3580
      @ian3580 3 дня назад +9

      Hardly. I'll bet less than 10% of Pepsi drinkers even know about that going down at the time

    • @adrienstarfaer
      @adrienstarfaer 3 дня назад +1

      The WHAT??

  • @Giosuke_Giogashikata
    @Giosuke_Giogashikata 2 дня назад +62

    “In this house, you will be strictly agnostic!”
    “You may take drinks from the fridge at your leisure, but in this house, you will only drink DR. PEPPER! Or DIET DR. PEPPER! Is it a cola? Is it a root beer? I DON’T KNOW!”
    - Brought to you by courtesy of a South Park enjoyer

  • @bennyaverygardner9681
    @bennyaverygardner9681 2 дня назад +3

    In my family we joke about how my grandma, my dad, and I all love Dr Pepper and we call it the “Dr pepper gene” lol

  • @matthewmartinez4326
    @matthewmartinez4326 2 дня назад +2

    Pepsi blue is actually pretty good. In Guatemala, they bring it out every once during the holidays. From what I see it’s always a treat when they roll them out for the Guatemalan 🇬🇹 people

  • @TheFunlandTeam
    @TheFunlandTeam 3 дня назад +93

    "Food Theory: Est.2011" is kinda incorrect, as Game Theory was started in 2011 but Food Theory was created in 2020.
    Small detail at the start

    • @sammy_slammy
      @sammy_slammy 2 дня назад +3

      Semantics.

    • @moselzag5451
      @moselzag5451 2 дня назад +21

      ​@@sammy_slammy semantics are what makes theories, might as well be semantic about our semantics.

    • @sammy_slammy
      @sammy_slammy 2 дня назад +4

      @@moselzag5451 Can't argue with that.

    • @timewave02012
      @timewave02012 День назад +2

      but hey, that's just a food theory theory

  • @kalkuttadrop6371
    @kalkuttadrop6371 3 дня назад +32

    7:35 So? The blue mountain dew flavor is like the third most popular behind the original and Baja Blast. Plus what other color would a Blue Raspberry drink be? Blue isn't an unappealing color.

    • @lovelydumpling
      @lovelydumpling 3 дня назад +1

      yeah people love blue blue is great

    • @Sleeper____1472
      @Sleeper____1472 2 дня назад +5

      Tbh blue is more appealing than red because red typically means danger or anger, whereas blue represents calmness and tranquility.

    • @akirasaito1551
      @akirasaito1551 2 дня назад +3

      ​@@Sleeper____1472 It's different for food though. Many many ripe fruits are red or reddish in color while very few edible thinga are blue (only one I can think of rn is blueberries)

    • @ElNeroDiablo
      @ElNeroDiablo 2 дня назад +4

      @@akirasaito1551 To quote Randy Feltface - "Blueberries are f'ing blue! They're purple!" :P

  • @BQuanchi
    @BQuanchi 2 дня назад +3

    When I heard the news about Dr. Pepper being the #2 soda, I thought "I literally never met a single person who prefers it over Pepsi or Coke"

    • @EtaryaFae
      @EtaryaFae День назад

      That's crazy, I have the reverse of DP and Coke 😂 The only person I knew that actually really likes Coke was my Uncle, and ONLY diet. And their creations only brought in money due to people curious out the taste or supporting the collabs- every person I've heard trying them all agree they land from mid to disgusting. Pepsi and DP reign in the Southern US states, along with Mtn Dew.

  • @shadowunikat849
    @shadowunikat849 День назад +1

    8:37 their newest is coconut, but then again I have no idea when this was written.

  • @kalkuttadrop6371
    @kalkuttadrop6371 3 дня назад +105

    10:08 I do note that in both these cases you aren't comparing them to the Coca Cola branded equivalent(Powerade and Surge). I assume because it would undermine the point of the video. Pepsico effectively WON those two fronts, Gatorade and Mountain Dew have consistenly beaten out Powerade and Surge since they released, to the point Gatorade is to go-to default for sports drinks and Surge has been withdrawn from many markets like Canada.
    There's also Sprite V 7-Up, and while Coke has the lead this is probably the closest fought battle, 7-UP holds strong.

    • @Dragonfire-ir5ln
      @Dragonfire-ir5ln 3 дня назад +15

      His point is that the company's beverages in general are in a decline, not that they aren't in the lead, he shows the point further with the Gatorade to prime comparison, where Gatorade has been in decline while prime has been rising and even outdid it in Walmart sales

    • @BlazeBuds
      @BlazeBuds 3 дня назад +5

      Powerade is way better and sells twice as much in Australia, Gatorade is horrible and too sweet like all American drinks

    • @leometz7287
      @leometz7287 3 дня назад +4

      Interesting. Here in Germany all you see is Powerade. Gatorade is only in candy shops

    • @kalkuttadrop6371
      @kalkuttadrop6371 2 дня назад +3

      There's also Crush V Fanta. While Coke has the lead in the states with the main flavors like Orange and is dominant in Europe, Crush has a massive lead in Canada and also outcompetes Fanta's secondary flavors in the US.

    • @SamGarcia
      @SamGarcia 2 дня назад +1

      7 Up is owned by Keurig Dr Pepper. Pepsi is just the distributor for 7 Up and Dr Pepper in some countries.

  • @Doopliss666
    @Doopliss666 3 дня назад +77

    This channel had the best transition from Matt. I don’t remember your name dude, but you do a fantastic job each video that hits my feed

    • @leebulger7112
      @leebulger7112 3 дня назад +32

      It's Santi.

    • @anhurtorrez
      @anhurtorrez 2 дня назад +2

      I had a problem at first, it felt like he was being biased on a few earlier episodes where he was the only one doing a taste test.

    • @RoanLauncher
      @RoanLauncher 2 дня назад +1

      My favourite is Style Theory together with Food Theory. Game Theory I gotta check out more, but Film Theory is currently in on those currently hip scary small projects, but I am not really into that. But I loved the episode about Fall Guy. In any case all new hosts are great but I am vibing the most with Amy and Santi right now as hosts. They are just so charming.

  • @mac203782
    @mac203782 2 дня назад +2

    Every Dr Pepper drinker I have ever known have been absolute addicts.

  • @nutsi3
    @nutsi3 2 дня назад +1

    As an Australian I can confirm I’ve never had a Dr Pepper

  • @omarchairez9388
    @omarchairez9388 3 дня назад +50

    Ice!!!!! Do a food theory on ice!!! Which last longer tap or bottle made ice? Or cubed, smash, Ball, chunk or etc? Which one will cool the drink fastest!?!

    • @rrudeljr
      @rrudeljr 3 дня назад +18

      Cooling fastest and lasts longest will be based on surface area, so crushed ice will cool faster, but melt faster, larger chunks or cubes would last longer but cool slower.

    • @JuanWonOne
      @JuanWonOne 2 дня назад +2

      ​@@rrudeljrjust came here to say that.

    • @tylerian4648
      @tylerian4648 2 дня назад +1

      ​@@rrudeljrAir bubbles in the ice are also important even if a little bit less so.

  • @Reginaldbaggins
    @Reginaldbaggins 2 дня назад +23

    Dr. Pepper has such a strong and avid fan base that the other sodas just don't have.

    • @prplcoral2473
      @prplcoral2473 2 дня назад +2

      Come fellows, this is where we gather

    • @DoinTheDew
      @DoinTheDew 19 часов назад

      Check out the dew drinker fan base brother.

  • @LyonCub2of4
    @LyonCub2of4 2 дня назад +2

    I didn’t even know that Dr. Pepper Strawberries & Cream did colabs and such. I just saw it in the store and wanted to try it 😅 Awesome flavor for a summer treat! 😊

  • @Leo_Dragontamer
    @Leo_Dragontamer 2 дня назад +2

    Pepsi sounds like aperture science 7:47

  • @R0G-3R
    @R0G-3R 3 дня назад +85

    You should do a video on whether the ten second rule matters.

    • @breadisyummy_
      @breadisyummy_ 3 дня назад +12

      i think they already did before matpat retired

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад

      ‬‭‮SLAMINA‎ GNIS‎UBA‎ DNA‎ GNIP‎AR‎ EVOL‎ I
      BECAUSE‎ ‬‭‮RETTEB‎ YAW‎ SI‎ TNET‎NOC‎ YM

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад

      ‬‭‮a‎ tsuj‎ era‎ ega‎ ,ailihpodep‎ ezilamroN
      ‬‭‮rebmun
      ‬‭‮s'ti‎ naem‎ t'nseod‎ lagelli‎ ti‎ esuaceb‎ tsuj
      morally‎ wrong

    • @Youtubewatcher12345th
      @Youtubewatcher12345th 3 дня назад +4

      It doesn’t

    • @R0G-3R
      @R0G-3R 3 дня назад +4

      @@breadisyummy_ I checked, they didn't. But I did hear matpat recommend it before he retired.

  • @Max.K00
    @Max.K00 2 дня назад +13

    Food Theory Idea: What’s the best liquid to dip cookies in?

    • @EtaryaFae
      @EtaryaFae День назад

      Depends on the cookie! Chocolate chip, gingerbread, and speculoos cookies are AMAZING in coffee! Sugar and oreos are good in hot chocolate and milk is a classic for most cookies, especially those with richer flavors. Oatmeal raisin pairs well with the trash 😅

  • @redherronrecords
    @redherronrecords 2 дня назад +3

    What are you talking about, man? Everybody knows the hierarchy ranking system and how it works:
    First the worst; second the best; third the golden eagle.

  • @samsabo2271
    @samsabo2271 2 дня назад +2

    Billy Joel once said: “rock and roll and cola wars I can’t takes it anymore” and I really relate to that right now

    • @Kaede-Sasaki
      @Kaede-Sasaki День назад

      Well, competition is capitalism. ..except when they're all colluding by having interlocking shares and interlocking directorates (eg buying shares of each other's companies to have a stake in their success/failure and directors and even c-suite working at different competing companies at the same time.

    • @isaacfrost31
      @isaacfrost31 15 часов назад

      A fellow Billy Joel enjoyer. Hats off to you, friend.

  • @RhettJack.
    @RhettJack. 3 дня назад +54

    Tbh as someone who just got into dr pepper I'm quite happy dr pepper is getting the respect it so desperately deserved

    • @crazywarp36
      @crazywarp36 2 дня назад +2

      Yes me too

    • @somerandomgamer8504
      @somerandomgamer8504 2 дня назад +1

      It tastes horrid. It deserves infamy from anyone who still has working taste buds.

    • @psap29
      @psap29 2 дня назад +3

      Dr. Pepper deserves NO respect. Terrible soda. There's a reason why I haven't had one in at least 20 years.

    • @TheAnbennarVampire-so1mp
      @TheAnbennarVampire-so1mp 2 дня назад +2

      Dr. Pepper has been my favorite for the longest time

  • @NullNoctem
    @NullNoctem 3 дня назад +147

    oh no, still water is the OG!!!

  • @jmaeshawn
    @jmaeshawn День назад +2

    I've never understood the "Cola Wars" between Coke and Pepsi. Both are really good, so it seems really silly that people think they have to be loyal to just one. Coke has a deeper, richer taste that pairs well with other flavors like vanilla, while Pepsi has a lighter and fruitier taste that pairs better with other fruits (which is why Cherry Pepsi > Cherry Coke). Since I like both, I always just but the one that best fits how I feel at the moment. But to be honest, I have barely bought any bottled soda since I got my Sodastream. And since Sodastream is owned by Pepsico, I guess they're making out like a bandit in my home. 😅

  • @VoidKingdomYT
    @VoidKingdomYT 2 дня назад +1

    bro im starting to see dr. pepper in poland bro , it just appeared one day and is now here 😭

  • @warrenharris4467
    @warrenharris4467 2 дня назад +14

    Hey, that's easy with the S'more collection, Pepsi, You just mix all three of them together.

  • @Niesmiesznyy
    @Niesmiesznyy 3 дня назад +11

    I don't see it as fall of pepsi,
    I see it as RISE OF DR PEPPER

  • @plague180
    @plague180 2 дня назад +1

    Dr.pepper has been my main soda for like 25 years. It’s been my favorite for as long as I can remember.

  • @CTR_MyMovie
    @CTR_MyMovie 2 дня назад +1

    Italy: hello, he still haves the silver

  • @The_Emperor823
    @The_Emperor823 3 дня назад +36

    Never did I think the day would come where DR PEPPER of all sodas would eclipse Pepsi

    • @steadholderharrington9035
      @steadholderharrington9035 3 дня назад +9

      Note, that this is only in the continental US, and only reflects sales for the flavour as opposed to the actual brand name itself. Worldwide is a completely different tale when you consider that Dr. Pepper is bottled by both Coca-Cola and PepsiCo, depending on which country you may be talking about.

    • @The_Emperor823
      @The_Emperor823 2 дня назад +1

      @@steadholderharrington9035 Still, it feels weird just knowing that, even if it's only in the US

    • @steadholderharrington9035
      @steadholderharrington9035 2 дня назад +5

      @@The_Emperor823 If it means anything to you, Coca-cola as a consumable soft-drink was first created in 1886, and Pepsi-cola was first created in 1893, and commercially available by 1898. But Dr. Pepper was born in 1885, so by rights if you go by date of creation, Dr. pepper should be #1, followed by Coca-cola at #2 and Pepsi-cola at #3.
      But then, date of creation only counts as a matter of history, where-as its popularity is a matter of the taste buds of its customers and their overall preferences, and top flavour preferences always tend to flip-flop as people age and are replaced by younger generations and their own differing senses of taste.

    • @Copiasbabydaddy
      @Copiasbabydaddy 2 дня назад

      Well Dr Pepper is better, so..

    • @Kaede-Sasaki
      @Kaede-Sasaki День назад

      Still waiting for calpis/calpico to take the lead 😂

  • @mRboylls
    @mRboylls 3 дня назад +12

    I really appreciate this style of video that’s informative about the industry while also being speculation( a theory) based of facts.

  • @jesschen5513
    @jesschen5513 2 дня назад +1

    Okay but can we talk about that sponser in the middle of the video, that was such a transition, it caught me offguard. Maybe I was distracted but this is the first time ive felt like the sponsor was an actual part of the video away from Therussianbadger.

  • @Ansesteri
    @Ansesteri 2 дня назад

    12:18 I love your memes at the end

  • @ItsTripleAGaming
    @ItsTripleAGaming 3 дня назад +63

    Watching this while drinking a Pepsi, ironically

  • @conskript
    @conskript 3 дня назад +11

    I think you can chalk this entire episode up to "Impressionable people sick and tired of the cruel world, find a moment of solace with the funny brand drink" end of story, honestly, I could not care which drink is more POPULAR, its about the TASTE, Dr.Peppers are rare outside of the US not counting Canada or Mexico, but actual EUROPE rare, and personally I prefer the mellow taste of a Pepsi vs the cold bite of a Coke and if I'm feeling spicy, Fanta.

    • @Sleeper____1472
      @Sleeper____1472 2 дня назад +1

      Coke tastes very similar across most cola varieties, whereas Pepsi is more distinct.

    • @TheGreatCosmicBoogerEater
      @TheGreatCosmicBoogerEater 2 дня назад

      "Impressionable people sick and tired... Find a moment of solace with the funny brand drink"
      Are.. are you serious? Dr. Pepper has been one of the most major brands of soda available for decades.
      And pretending like you're so ignorant as to think Dr. Pepper isn't relevant because it's not as popular in Europe, you need to remember:
      US brands, US website, US is the largest and most relevant consumer base in the West.

    • @uxydra6403
      @uxydra6403 2 дня назад +4

      ​@@TheGreatCosmicBoogerEaternobody said Dr.Pepper wasn't relevant. But when one drink does a tiny bit better in US while being basicly absent in EU, while the other one is doing still great in the US and also great in EU, the second one is gonna do better. You have to remember, even tho it's not always the most important for media or soda companies, the EU is a bigger market overall.
      Also, even tho I'm not sure about this, I'm confident pepsi is doing much, much better outside of the west, where there is a lot of growing markets.

  • @smokimoon418
    @smokimoon418 2 дня назад +2

    DR PEPPER IS THE BEST DRINK EVER! IVE LITERALLY SPENT LIKE HUNDREDS THIS UEAR ON DR PEPPER IM ADDICTED

  • @yahyayazgi
    @yahyayazgi 2 дня назад +1

    12:19 i love it when people brought up dead memes🤣

  • @TheOneAndOnlyRoyalWootermelon
    @TheOneAndOnlyRoyalWootermelon 3 дня назад +8

    I love all of the theory channels and their new hosts I just wanted to say that. Also all of you have my support and love. So keep up the good work, I don’t even know if you will see this but I just wanted to say that!

  • @VladimirPutin10
    @VladimirPutin10 3 дня назад +58

    2:50 Ain’t no way, you’re disrespecting Mat like that.

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад +1

      ‬‭‮SLAMINA‎ GNIS‎UBA‎ DNA‎ GNIP‎AR‎ EVOL‎ I
      BECAUSE‎ ‬‭‮RETTEB‎ YAW‎ SI‎ TNET‎NOC‎ YM

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад

      ‬‭‮a‎ tsuj‎ era‎ ega‎ ,ailihpodep‎ ezilamroN
      ‬‭‮rebmun
      ‬‭‮s'ti‎ naem‎ t'nseod‎ lagelli‎ ti‎ esuaceb‎ tsuj
      morally‎ wrong

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад

      ‬‭‮ dnatsrednu ot hguone erutam era sdiK
      ‬‭‮tnesnoc
      !.

    • @AdamJosephSmith-ge9zc
      @AdamJosephSmith-ge9zc 3 дня назад

      I MAKE BETTER CONTENT THAN THE FOOD THEORIST🤣don't translate...
      भवतः हृदयस्य धड़कनं कतिपयेषु घण्टेषु स्थगयिष्यति, अस्य शापस्य मुक्तिं प्राप्तुं एकमात्रं मार्ग मम चैनलस्य सदस्यतां कुर्वन्तु

    • @epicincognitoangel8598
      @epicincognitoangel8598 3 дня назад

      ‬‭‬‭‮ ees ot lennahc ym ot oG
      ‬‭‬‭‮ nrop nrobweN......,,,

  • @dirtycrimeboi6178
    @dirtycrimeboi6178 2 дня назад

    I've been revisiting the game Skate 3 lately and the Dr Pepper logo is slapped on billboards and soda machines all over that game

  • @BenRogerson-fh1sd
    @BenRogerson-fh1sd 2 дня назад +1

    Loved the Matpat cameo

  • @ChibiSteak
    @ChibiSteak 3 дня назад +6

    5:34 sponsor skip

  • @marshelldoonan7798
    @marshelldoonan7798 2 дня назад +5

    Happy you stated that we're talking about the soda specifically as Dr. Pepper is a pepsi co product in Canada and Oceania and coke in uk and asia

  • @spencerboyce6227
    @spencerboyce6227 2 дня назад +2

    8:35 isn’t their newest one creamy coconut?

    • @EtaryaFae
      @EtaryaFae День назад

      The script was probably written before it was released. The editors added it though.

  • @xmubinax
    @xmubinax День назад

    One of the best videos for someone in the FMCG marketing and social media game! 👏👏👏👏👏

  • @CozyChomps1234ROBLOX
    @CozyChomps1234ROBLOX 3 дня назад +9

    6:30 bro that’s even worse then skidi toilet 💀😭

    • @cat_supernova2242
      @cat_supernova2242 2 дня назад

      uhm no. Skiti Toilet is WAY WAY MORE WORSE.

    • @BIGTHANKSHEESH
      @BIGTHANKSHEESH 2 дня назад

      @@cat_supernova2242 that was worse than Skibidi

  • @Lucky-ShortsYT
    @Lucky-ShortsYT 3 дня назад +3

    Me: takes a sip of my prime
    You: starts talking about prime
    Me: starts laughing uncontrollably

  • @Czylox-_-
    @Czylox-_- День назад +2

    Funny how at least in Portugal (I belive in europe all together) its HARD to even get your hands in dr pepper and most people dont even like it 😂

    • @eng3d
      @eng3d День назад +2

      Here too (Chile), no Dr pepper at all

  • @BepsiColaLime
    @BepsiColaLime 20 часов назад +1

    I feel personally attacked by this video's sponsor spot.

  • @FredbearOfficial
    @FredbearOfficial 3 дня назад +37

    You know what's not irrelevant?
    Metal Gear Rising Revengeance, the best single player game released on the PS3. With the most charismatic characters created in media and the hardest soundtrack in all of gaming, MGRR has concepts, leesons, and MEMES that are still relevant today and with be in the future.
    And is definitely something Game Theory should cover

    • @TrentHamsley
      @TrentHamsley 3 дня назад

      I can't believe people unironically watch "content" like The Trash Theorists. There are creators who are miles better, I am the perfect example.

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад

      g

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад

      t

    • @AdamJosephSmith-ge9zc
      @AdamJosephSmith-ge9zc 3 дня назад

      I MAKE BETTER CONTENT THAN THE FOOD THEORIST🤣don't translate...
      भवतः हृदयस्य धड़कनं कतिपयेषु घण्टेषु स्थगयिष्यति, अस्य शापस्य मुक्तिं प्राप्तुं एकमात्रं मार्ग मम चैनलस्य सदस्यतां कुर्वन्तु

    • @TsarAlexander395
      @TsarAlexander395 3 дня назад +1

      @@TrentHamsley Well, you will never reach even a fraction of the Theorists in followers or quality. Womp womp, cry about it on your sad excuse for a channel.

  • @aydenparnell8611
    @aydenparnell8611 3 дня назад +3

    3:23 IT'S BEEN FRANCE THE WHOLE TIME

  • @dedsecturbotowns6069
    @dedsecturbotowns6069 2 дня назад +1

    The good doctor is my drink of choice, and had been for decades since I was a kid, so I'm SO proud that it became #2!

  • @Unyx22
    @Unyx22 20 часов назад +1

    if PepsiCo stops making Mt Dew there will be riots in the streets

  • @jkassdopnm
    @jkassdopnm 3 дня назад +5

    i feel like a big part of how much they sell comes down to the contracts they have with distribution, mainly focusing on fast food francises. I think the franchises that sell pepsi, also arent as popular as they used to be as well.

    • @AdamJosephSmith-ge9zc
      @AdamJosephSmith-ge9zc 3 дня назад

      I MAKE BETTER CONTENT THAN THE FOOD THEORISTdon't translate... भवतः हृदयस्य धड़कनं कतिपयेषु घण्टेषु स्थगयिष्यति, अस्य शापस्य मुक्तिं प्राप्तुं एकमात्रं मार्ग मम चैनलस्य सदस्यतां कुर्वन्तु

    • @Sleeper____1472
      @Sleeper____1472 2 дня назад +1

      However Pepsi has more exclusive rights. But yes, that does not mean anything if they aren't popular.

    • @xavierjuno4572
      @xavierjuno4572 2 дня назад

      Honestly that could be another reason why they've dropped particularly in the US

  • @Kritacul
    @Kritacul 3 дня назад +4

    I love Dr.Pepper and Dr.Pepper Cream Soda. The Strawberries & Cream isn't bad and same with Coconut & Cream.

  • @BreadApologist
    @BreadApologist День назад

    Strawberry cream, dark berry were my 2 all time favorite soda flavors from dr pepper. Now they have creamy coconut omfg I love it.

  • @notrichiguess5860
    @notrichiguess5860 2 дня назад

    Food theory idea: Whats the best way to open a laffy taffy without it being so sticky to the wraping?

  • @MrFancyDragon
    @MrFancyDragon 3 дня назад +9

    I was definitely waiting for this one after Dr. Pepper came on the news :O

  • @FelicityUwU
    @FelicityUwU 3 дня назад +3

    That meme at the end took me a second to get, but it's a good one.

  • @dotlah1st
    @dotlah1st 2 дня назад

    In finland we have only gotten like three or four new pepsi flavours in the last ten years so hearing 42 was crazy

  • @Roaether
    @Roaether 2 дня назад +1

    Gotta say, Dr. Pepper nailed it with their cream soda flavor of DP, that tastes amazing.

  • @poggle123
    @poggle123 3 дня назад +4

    The opportunity of defeating the enemy is provided by the enemy himself.
    Sun Tzu, The art of war

  • @satanstream7488
    @satanstream7488 3 дня назад +12

    thats because when it came to mainstream soda they got hit with a reduction of flavor. i stopped drinking soda for 10 years and when i tried a variety pack i ended up noticing that they all including dr pepper had a drastic reduction in flavor. i also noticed there was a 20 calorie reduction as well. a lot of sodas used to have 160-170 calories per soda.

    • @AdamJosephSmith-ge9zc
      @AdamJosephSmith-ge9zc 3 дня назад

      I MAKE BETTER CONTENT THAN THE FOOD THEORISTdon't translate... भवतः हृदयस्य धड़कनं कतिपयेषु घण्टेषु स्थगयिष्यति, अस्य शापस्य मुक्तिं प्राप्तुं एकमात्रं मार्ग मम चैनलस्य सदस्यतां कुर्वन्तु

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад

      ‬‭‮a‎ tsuj‎ era‎ ega‎ ,ailihpodep‎ ezilamroN
      ‬‭‮rebmun
      ‬‭‮s'ti‎ naem‎ t'nseod‎ lagelli‎ ti‎ esuaceb‎ tsuj
      morally‎ wrong

    • @UTTPRichBitcoinman
      @UTTPRichBitcoinman 3 дня назад

      ‬‭‮SLAMINA‎ GNIS‎UBA‎ DNA‎ GNIP‎AR‎ EVOL‎ I
      BECAUSE‎ ‬‭‮RETTEB‎ YAW‎ SI‎ TNET‎NOC‎ YM

    • @SgtSupaman
      @SgtSupaman 3 дня назад +7

      If you went 10 years without drinking a soda, you wouldn't really remember what they tasted like anyway. The taste of the exact same soda is very different when drinking it regularly vs drinking it after a long absence, so it wouldn't taste like what you think it would from a decade old memory.

  • @RaptorGoesRAWR
    @RaptorGoesRAWR 17 часов назад

    And yet here in Aussieland, Dr Pepper doesn't even have a foot in the pool. You can only buy (some of) the range at specialty stores here, and for a markup -- typically anywhere between $2.50-$4 a can. Sometimes you can find individual cans of the base flavour at some supermarkets in the international aisle (also for the typical imported specialty markup).
    We also don't have Funyuns!

  • @tym9080
    @tym9080 День назад

    Everytime I go to Walmart the Prime shelf is always full like no ones touch it lol

  • @belleofbrightside97
    @belleofbrightside97 2 дня назад +8

    If you turn the Pepsi logo upside-down it spells "isded".
    Dangit, they put it at the end, o well.

  • @Goku-520
    @Goku-520 3 дня назад +3

    Ever since matpat left I haven’t watched this channel!
    But this one was amazing I should have watched ages ago!

    • @AdamJosephSmith-ge9zc
      @AdamJosephSmith-ge9zc 3 дня назад

      I MAKE BETTER CONTENT THAN THE FOOD THEORISTdon't translate... भवतः हृदयस्य धड़कनं कतिपयेषु घण्टेषु स्थगयिष्यति, अस्य शापस्य मुक्तिं प्राप्तुं एकमात्रं मार्ग मम चैनलस्य सदस्यतां कुर्वन्तु

  • @fursonaless
    @fursonaless 2 дня назад +1

    i figured something was up when they stopped being announced during the halftime show

  • @saphire1sababy378
    @saphire1sababy378 2 дня назад +1

    10:23 I will NEVER buy prime over Gatorade

  • @HenningGu
    @HenningGu 3 дня назад +8

    Just as a note, over in South Korea, Pepsi is doing a much better job, at the very least in terms of correct spokesperson, than in the US.

  • @buffnoob563
    @buffnoob563 3 дня назад +4

    FINNALY THEY POSTED

  • @ariamai305
    @ariamai305 День назад

    I think the biggest and most accomplished "comercial" Dr.pepper had for itself was a character from a moba otome visual novel (revolutionary type too for its time) being obsessed with it (and honey butter chips)

  • @jamessant5723
    @jamessant5723 2 дня назад +1

    Okay, but Santi... You've forgotten how we're all used to Mountain Dew's random flavors.

  • @CobaltFoxPlays
    @CobaltFoxPlays 3 дня назад +4

    Haven't had DP in years

  • @CozyChomps1234ROBLOX
    @CozyChomps1234ROBLOX 3 дня назад +6

    2:49 bro did mattpatt dirty😭😭😭💔💔

  • @uselesslytrashuwu3214
    @uselesslytrashuwu3214 2 дня назад

    Theory idea: what's the best way to store bread