Exactly How Twitch Ads REALLY Work (How Much Streamers Make from Ads)
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- Опубликовано: 5 авг 2022
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/ devinnash - Over 70 videos, more than 30 hours of content
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Twitch has updated its ad revenue and how much Twitch pays streamers. How much money streamers make from ads is an important metric to understand. In a recent blog post, Twitch said it was changing creator revenue from ads to a 55% split for affiliates and partner broadcasters. But is it actually 55%? How much money do streamers makes off of ads? This video explores and explains this topic.
We also cover how much small streamers make on Twitch and how Twitch ads work. We explain exactly how the Twitch ad system worked before and how it worked now. Hopefully no one will have any questions on how Twitch ads work after this video!
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23:45 I try and watch every video you put out. They are very informational and I enjoy watching them. I personally will never be a streamer or ytuber or anything of the sorts but seeing this "behind the scenes" stuff helps me understand what my favorite streamer persons have to deal with to make a living
Made it! As a new streamer, I have been appreciating your analysis on the space! Been working my way through most of your backlog
Always enjoy your long deep dive videos Devin & always watch to the end. Twitch Turbo is well worth it IMO as the long ad breaks are especially intrusive during live content. And pre-rolls really dissuade you from checking out new streams.
Thank you for your insight always Devin. We appreciate you
Thanks a lot for this video! Helped me greatly on writing a report about Twitch for an assignment, when there aren't many scholarly articles on recent events regarding Twitch. Hearing word from someone who works closely in this space was pivotal to me forming necessary arguments needed for my report. Thanks again!
Hey, Devon! Still here at the special 23:00 deep dive shout out ;) Thanks for all your amazing work on YT and for all the perks I get as a Patron of yours. As a restreamer, I am watching this wondering: will the ad-splits ever matter to me on Twitch? Are they ever going to allow non-exclusivity? Probably not, and now I'm watching this video more out of curiosity on whether or not Twitch will be around in 5 years to see the "Grand Plan" realized, haha :D
I appreciate this video a lot, ads always felt like they screwed over content creators but it's nice to know just HOW badly it affects them.
So if i get this straight. Twitch's plan by switching from a flat rate to a percentage rate, is it allows them to sell more ads. Which means as a user, they are going to show more ads.
While continuing to pretend that Twitch Turbo doesn't exist and refuse to market it, unlike RUclips with Premium, yes.
Succinct as always Devin! I really do enjoy your content, it's fascinating the entire industry as a whole.
That being said, I moved back to pre-roll ads because at one point, Twitch recommended and then decided it knew better and moved it to the recommended with no input from me, the creator, at all, to running 1:30 of ad time every 13 minutes.
My viewership was inr eal time going 10-15 -> 4 -> 10-15 -> 4, and every time the ad break was done and I was at 4, it would SLOWLY climb back up to that 10-15. Nah, I'll just run the pre-rolls, have 'em watch once, and call it good.
Finally had time to listen, made it to 23:45 so far. Loving the content as always. Going to resub to the patreon when I can!
I found this to be a VERY informative video thank you for breaking this down for us!
Ex-twitch staff and decently successful streamer and RUclipsr reporting in. Just got to the “leave a comment” callout and this is all very on point so far. Great video as always Devin, ty for breaking this down🙏
awesome video devin, great to see you back! I would love to see a breakdown about tiktok live and its benefits and such. they just released a live studio for creators and are expanding insanely fast into the live market.
Always making it to the secret callout. I look forward to your future videos!
23 minutes deep! Very insightful thank u Devin!
Made it to 23 and going until the end. Always love your analysis/insights.
I'm always here at the 23 mins mark...! I was almost looking daily at when you would post your next vids...It's been like 2 months! 🤯🤣
watched it all through. thanks for your talk.
im here - love the work
great content i appreciate these videos
so helpful!
Thank you for explaining Twitch's Ad Revenue plan! As a new content creator, it's hard to understand what to do. Thank you for creating helpful and informative videos c: 23:45
sooooooo helpfullll, thanks alot for this video, litrally the only one who actually gave me any useful information❤❤❤❤
Saturday morning video. Welcome back Devin!
I lost it at 38:16 “the alien explaining the internet to 900 year old vampires” 😂😂
Getting adds in the middle of this video is chef's kiss XD
Also 23 mins in for the great plan. :)
I enjoyed that 900 y/o vampires from Transylvania joke a little too much 🤣
Also I'd be interested in a video on how much info Tiktok gathers from you and how. Their algorithms are kind of a mystery to me.
Great video as always, I watch these while I work and end up getting to the end of them before I know it
Reached the secret call-out. Appreciate the informative videos.
23, still here, love a little dash of the Nash keep up the good content
Thanks to you 23:50 ♥ nice analysis!
23:45, really good info so far, love the content
still watching at 23 minutes, you're awesome!
i just discovered your channel and its really dope. so i have a question if small streamers used view bots would that produce a higher revenue?
as a smaller partnered streamer thats sort of growing(?) i really appreciate this video breaking everything down.
Got to 23:00 -- great content as always, Devin!
23 minutes 45 seconds HandsUp
The Guru is back! 👏😎😎
Still here and enjoy it as always :)
23 min, still here. Still on Patreon. Appreciate you.
23:45 I'm here and all the way, as always. Thank you so much for your work and content.
Do the pre-roll ads count as revenue towards your channel, or just the ads you run manually?
23:00 I always watch your video in full, but in 2x speed. Its very interesting as someone who wants to try to get into the business and probably fail
I use ads as a health check reminder to take a stretch break every hour. My chat are usually very understanding and know they can come back after the ad if they don't wanna watch
23:45 I find your videos super fascinating! I hope one day I can create good informative content like you do.
I am listening to your deep analysis! xD
23 minute Andy. I got here. Enjoying it fo sho
23:45 Nice MizKif thumbnail btw ;D
Excited to see how the next few years will play out.
he's back
This should have so much more views.
23:45 must be a sign -- Very informative! Thanks!
IM HERE DEVIN I GOT TO 23 MINUTES MARK. I AM ACTUALLY ENJOYING THE VIDEO WHILKE EATING SOME MAC DONALADS. THANKS FOR THE CONTENT.
Always here at the callout Devin. Love it.
I dove into streaming feet first, no clue about what I was getting into, and its been a really interesting journey. I haven't exactly "cracked the code of success" haha, but your vids are packed full of useful info and have been really helpful. For better or worse, I just want the straight dope on what I'm really dealing with so I can like, ya know, live in reality and stuff. This is industry is hazy at best. Your insights are much appreciated, thanks!
got to 23:00 mark 🔥 and this is the content I was looking for coming from a streamer
23:45 really good stuff. ALSO: I had no idea tiktok was so invasive.
23:45 yea i now realize it was the right decision to disable all the ads i could since i only get 1-5 concurrent viewers. im a very small streamer.
I made the deep analysis checkpoint!
23:45. so glad we can see the notepad this time 😅😅
Regarding the grand plan, it sounds like Amazon want to run personalised ads across Twitch, Prime Video and Music like their competitors. It would be interesting to know the percentage of viewers on Twitch who are Prime members to see if this is feasible, as the only way I can see Amazon collecting enough data on demographics is through Prime accounts and their purchase / viewing history.
Can we take a moment to appreciate how Devin fr just made a 40 mins long video in one sitting with no cuts?
deep analysis shoutout
Just fyi, I’d be between small & medium with 650 avg viewers. I got offered $850 for 82 hours this month, so that’s more than your estimate
it said on the agreements page that it is location independent when it comes to payout... that would include serving i believe in the adds industry... very unique to that industry... they got a good provider it seems...
If someone can't take 23 min out of there day to learn....they don't truly want success. Keep up the content 👌
Still here, even after 23:45 and I’m loving it!
Always here
I dont get the ad system at all. I am affiliate since August and stream 4h 5 days a week and the unique viewercount fluctuates between 12-50. The thing is that days with lesser viewercount and lesser watched ad time get way more payout than days with high numbers. Even 68% of viewers from germany does nothing good.
Fascinating content as always. Also, twenty three forty five gang.
So pretty much what I am taking away from this is. Don't rely on AD revenue to make your money. Build your brand. Make deals outside of twitch to make money. SOUNDS GOOD!
Commenting for the algo to give my boy dev the boost
Shoutout to the Windows 11 Notepad!!! Did you know you can spin the settings wheel on it?
Another major asterisk to the 55% revenue split is this caveat… even without taking an incentive you MUST pre-schedule at least 3 mins of ads an hour to get the new 55%.
From Twitch:
“Starting in August, just set Ads Manager to three minutes (or more) per hour. That’s it, that’s the end of the list. Do that? BAM. You’re qualified and you get a 55% ad revenue split on your payouts.”
devin nash what kind of milk do you buy? do you buy milk? 0% fat? 2% fat?
This might sound like the dumbest question to you but: do subs negate the incentive of turning an ad on? Cos a lot of small streamers have a lot of their viewers as subs and hardly and non-sub viewers. Just curious- does the ad revenue still come through based on the viewers?
I got to the deep end devin. love the videos. Totally unrelated to my career but I still enjoy hearing your thoughts
The fill rate part is a bit confusing to me (when Devin says the streamer would supposedly get paid less per ad but gets more money overall), i don't get how a streamer would get more money unless they run more ads on their channel, could anyone explain this to me?
No you got it. They make less per ad but more ads are running netting them more money. But it will eventually lead to less watchtime,more adblocks and less revenue.
@@BrockleeSwag but as a streamer, can't you just run more ads now if you want to? Like, people could just run more ads per hour now, so it'd just be less money for doing the same thing
We here one year later
we be here
7:55 I thought most people were just taking a net value and multiplying the gains to determine their true value. This makes an assumption that the fees/ad "charges" are % and not a flat fee.
11:25 Probably will be mentioned, but it was inferred you are giving up the ability to run your own ad timings and switch to an automated system.
21:00 that graph seems dodgy, unless they have a way to grab everyone's revenue information (which I figured would be private) even those who never receive a minimum twitch payout. Also "Excludes users who didn't make any revenue" but the graph does start at $1
Personal opinion on ads, I love ads... I hate the ads in which twitch personalities make an appearance, they are so bland, so uninspiring, and most are literally them in their studio with zero effort and are 100% zero interest in actually checking the product out. Other than that, decent video.
Watching less and less twitch, 1 Elderscrolls lorecast and sometimes Josh Hayes cause hea a gem. Turbo is great if u use it regularly. Honestly wondering if/when they'll pull it.
I almost didnt click this video bc the thumbnail made it look like mizkifs clickbait spin wheel videos.
still here
23:45. I Am here! I'm a zero view streamer learning to get better and understand stand the system.
I'm here brother
It’s soooo true! I use to watch Twitch all day at work, with ads ALL THE TIME I got so sick of it! I don’t remember the last time I watched twitch. RUclips runs 8 hours plus a day. Deep in at 23 mins!
Always love the secret call out... 23:45
23:45 I am a small streamer trying to grow on twitch. I just got affiliate and was excited, but now I say to myself is it even worth it? I have close to 100 followers (which might not say much), but is youtube more worth it? do i disable ads? do i just suck it up? if anyone has any tips please let me know.
here halfway
I switch over to YT today to avoid twitch ads, what a coincidence 😆
It's been reported recently that Twitch posted a notification that they will no longer be doing premium contracts anymore. 🤷♂ so there is that.
So basically Twitch is screwing the streamers yet again.. P.S. I never got an incentive from Twitch for this ad revenew change. It just suggested that I run more ads to get 55% more ad revenue without giving me a scale of what I might make.
I know this is a psychological thing, but when I get two 15 second preroll ads on Twitch as opposed to one 30 second ad, I feel worse and am more likely to go somewhere else. I stayed a lot more when they only did one 30 second ad.
23 min deep in into the void of knowledge
20% of ads come from bing because generally most big corporatesuse edge as their default browser and edge uses bing by default. Most desk jockeys have no idea how to change the default search
23m 45s in and I want to know about The Great Plan! 🤟🏼 (thank you in advance for this video) 💚
Here for the callout 🙋🏽♂️
I hope none partnered and none affiliate streamers still don't have ads on their streams.
im here at 23 mins :D
why do I get the feeling that some of those undisclosed fees are going to be used to pay out the bonuses. after all thats an expense of running twitch.