2024 Toyota Tacoma Sales Down 60%. Are Fanboys Leaving Toyota?
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- Опубликовано: 18 июн 2024
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The 2024 Toyota Tacoma has not been selling as well as the 2023, but there are multiple reasons why. We've never seen this much competition in the mid-sized market, and the competitors are good. Will Toyota eventually lose the status of "king of the midsized truck"? 2024 might be the year if so. 
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Overpriced #1
You are probably right, I may have gotten the order wrong :)
And most people are broke.
It's not the #1 reason. They can't count the vehicles sold when they haven't been built. Also, there was a very long pause in shipping at the beginning of production that delayed vehicles being delivered to dealerships.
@@showmemorefunthings9208 the lots are full of them so it's not for lack of supply - it's price, the engine and the poor quality as shown at TFL where the new Taco failed spectacularly on its first outing and required major repairs
Turbo 4-banger #2
The people did not leave Toyota, Toyota forgot about their people that supported their products for so long.
Means that Toyota is not earning as much in pure profit in the USA anymore compared to the rest of the world. Toyota profit is now only 3 percent, globally is 10.6 percent.
So they are thinking people will just buy it and finance the vehicle because of Toyota reliability.
or the government folded them over and had their way with them. Feels like the entire company is just like "F-it, we can't make N/a cars anymore, they can have alll their green tech at once)
@@MarkTrades__Except Nissan didn't.
@@tyronmegawatts6580 amen. That's where I'm going. After learning more bout current + previous gen frontiers, it looks like the place to go for what Toyota used to be.
@@tyronmegawatts6580 Nissan only sold 4 trucks a year so CAFE standards don't impact Nissan like it does Toyota.
They deserve to be down 60%. The pricing is out of control.
They deserve to be down 100% for not listening to loyal Toyota customers.
Price IS the issue
Hecho in Mexico is not working for us here!
@@TRONABORON Tacomas have been made in Mexico since 2016.
I'd even go so much as 75% or 80% based on pricing alone. Toyota priced Tacoma based on pandemic numbers, but not real world post pandemic numbers. IMHO
Who wants a thin skinned, cheaply made, Mexican built, plasticky, 4 banger truck that can’t tow anything and costs 65k?
You sound thin skinned😲🤣🤣🤡🤡💯💯
+1. .. That's a BINGO. .. Adding a complexity which Floyd down at the filling station can't understand. .. "Where's the Toyota Rep with the drivetrain PHD? .. Oh next month" ...
Perfectly stated. That’s why I bought a new Nissan Frontier. It’s a fantastic modernized old-school truck with a great NA V6.
@@thetinysideoftiny7625don’t lie you bought because you’re poor.
And I respect that.
Toyota moved Tacoma production to Mexico for cheaper labor and marked the price up 9k and wonder why sales are tanking. 😂
Non union workers too
Well.....they do call them "tacos".
And tanking quality as well
Pretty simple. The fanboys were fanboys because they were guaranteed a great value in both high residual value and long term reliability. None of which is any longer guaranteed.
Very true I forgot to add in the residual, it’s tanking in the latest tundra
Recovering fan boy... I was a Toyota shill but that was price and long term reliability were on second to none. Past 10 years you have seen a steady decline. “QDR” is dead the “toyota tax” is dead.
amen - I think alot of us were hoping they'd figure out some small change way to increase mpg's but not change too mouch and toyota just pulled like a stellantis/ford instead.
@@realJohnLab I miss the days when “In this world nothing could be said to be certain, except death and the Toyota tax”
@@chrisbaker963 I still live that life with my 03 Tacoma with 360k but she doesn’t owe me anything to continue trucking along. There is nothing new toyota makes that I can say. I’m good to at least 200k 10-15 years. I can’t justify the price.
What scares me even more is Toyotas lack of awareness that the quality has taken a hit. and they have more taken The “just trust us were Toyota” approach
Honda has no turbo - Toyota has done two mistakes 1.turbo 2. Price
Gladiator too
Honda has no truck, either
3. 4 cyl
Honda has a fully boxed frame truck?
All Hondas will be hybrid next year the pilot the passport the accord the civic all of them
Funny how doubling the price into the insane zone didn’t work out.
A Nissan Frontier with a V6 and a 9-speed auto is $3K-$4K cheaper than a base Tacoma. You can get a basic F150 for the price of this new 4 cylinder Tacoma. Just not worth it.
Way better interior quality on the frontier.
still expensive
Dont forget the Christmas lights when you hit 3500miles and no it's not a typo. My guy returned his @ 3300 mi because it almost killed him.
@@locdawg3815on what . The frontier?
Fully loaded Pro 4x is like 10k cheaper than a fully loaded TRD OR.
1. Overpriced and todays interest rates punish high prices.
2. 4 cylinder
3. Made in Mexico instead of USA
4. No rear leafsprings
You can get rear leaf in the SR ;)
Why would you want leafs??
@@Shakshuka69 because less parts to fail? It is a BOF vehicle. Want softer ride? Get a unibody.
@@Baebon6259 coil springs and links don't really fail. It's a cost cutting measure more than anything. Toyota went up market and shouldn't have, but coils are the last thing I'd complain about lol
Yeah i wouldn't bitch about the rear suspension since overloaded 4Runners, GXs, Land Cruisers and Prados are cruising around the world with no issues. The rear suspension is more of an upgrade than a downgrade. Hence why the cheap versions have leafs and the more expensive ones have coils. If it was a cost cutting measure, they'd never build two different rear suspension designs.
It all comes down to cost. These trucks are ridiculously expensive.
I have bought Toyota for over 40 years and I would NEVER buy turbo charged engine for anything
Dude, they used to put Turbo badging on high end cars to showcase that they are the turbo version. Turbo = higher end engine with more performance. Think Porsche 911 TURBO
Same here. I’ve been buying Toyota exclusively for decades. Crappy turbo engines are an immediate deal breaker. Just purchased a new Nissan Frontier for its fantastic NA V6!
Drove Toyotas 1.75 million miles. Going to Honda. Turbos burn to hot, require oil changes at 5,000 miles.
This is a Toyota Dealers dream, as now they will not last 200-300,000 miles. Keeps the customers returning, until they stop, as I have stopped with Toyota. So Sad. And I am an auto mechanic.
While I wouldn't be caught dead in a GM, 50K+ for these trucks is ridiculous
I’ve had 2 Tacomas, a 2008 and a 2017. For me the price of the 2024 is way too high. This seems to be the industry trend and I think people are starting to say no thank you…
It’s amazing how many RUclipsrs never discuss the huge jump in price. I suppose it’s because they don’t have to “afford” it like the rest of us. Most just write them off and enjoy.
+1 - I think this is definitely a big part of things.
@@TheCarGuyOnline most Americans look at monthly payments, not actual price - that's a major reason manufacturers were able to increase pricing - they extended payments to keep the payments lower - problem is that the huge BILLION dollar losses on unwanted EVs has pushed manufacturers like Ford to greatly increase the prices on ICE vehicles
Sounds like my history. 2007 and 2017. I wanted another new one in my retiremement but I'm saying no to the high price and the butt-ugly styling.
#1 price
They didn’t do what we wanted… we wanted a V6!
Yeah the 4.0 or we wouldn’t be mad with the v8 either
Yep, I decided to buy an outgoing 2023 Tacoma TRD Off-Road because I wanted a V6. Also the $50K+ price on the 2024 is tough to swallow. Was able to pick up my Off-road in Moon Rock color with Toyota bed rails and Goodyear Wranglers for $45,245 out the door. Not a crazy deal, but pretty fair.
@@9dingdong Lol you're not going to ever get a V8 in a Tacoma. Stop dreaming.
@@westcoastplinkin6559 they already built a Tacoma with a v8 for a few years so yeah you can . Tundra the v8 was awsome . 4 runner had a v8 too but the 4.0 was better but that tundra v8 in a 4 runner would be a winner.
This is the question we all should ask Toyota. .if gmc,Chevy ,ram,and ford can still produce the v8 without turbo why can’t Toyota ?
@@christianvienneau6678 They have never built a Tacoma with a V8 lol. Only the 4runner. They had the 1st Gen Tundra with a V8 which is the size of the current Tacoma. I have a 2008 Tundra with the 5.7L V8. The V8 is unfortunately being phased out.
So glad I just paid off my 2019 Tundra 5.7 and don’t have to worry about stupid truck prices for the next 15 years.
Keep it until the wheels fall off. Mine still going strong at 230k.
2016 tundra for me, I am concerned about the sealant used for the engine but so far no issues
Feels like there’s a real disconnect between OEM’s, the consumer, and economists. The media continues to tout that we avoided another major recession yet we’re seeing huge inflation in the cost of housing, goods and services. When a fast food meal cost $20 and a trip to the grocery store is $200, your middle-class family can’t afford a $900+ truck payment plus insurance.
Don't forget the taxes. Sales tax rate doesn't have to increase at all when the price of bacon tripled, you now pay three times the tax.
Property taxes too have reflected inflation.
It's the only reason we haven't fully crashed yet. The governments are flush with cash and spending like drunk sailors.
The media is more concerned with getting Biden re-elected than the reality of the state of the economy. The Biden admin has push the narrative of lower unemployment and the creation of jobs. But yhe reality is nearly all of those jobs are second part time jobs families have to get to make ends meet. And that does not mean they get a second job to buy a new expensive truck.
We’re not fooled by that 2.4L T trash engine lol
Trash based on what? Your 1990s mindset?
@@jonde4445 nah, based on actual proven reliability.
@@jonde4445 there’s a reason cars from the 1990’s still run, and yet all these newer cars gets transmission and engine problems the more complexity you add to it.
@@epicmickey2351 which proven reliability problems? Be specific
What experience do you have with this new 2.4. I assume you are an engineer so please explain away.
Former Toyota salesman here: I was a sales person until recently. The discontent and disappointment is missive coming from the customer with this new turbo engine. It's not only with the Tacoma but with the Highlander, Tundra and Sequoia, Toyota will pay a big price for nor listening to their customer. Is Toyota the next Boeing? I'm so disappointed that I don't want to sell their products anymore.
It’s sad, I am such a fan of my current Toyotas, really can’t get behind the new stuff
Turbo engines don't bother me; maintenance on turbo engines does though. I've owned numerous turbocharged cars over the years. They come at the cost that at some point you will be replacing them, and probably the headers they're integrated into. It's not like it used to be where they basically died at 60K miles, needed 2 minute warm ups and cool downs, and didn't build boost until 4000 RPM, but they're still a big cost hanging over the head of the owner just waiting to drop. I just don't want that in an expensive truck. If I'm paying $65K it better come with a 5.7L NA V8 that can run a million miles.
@@Revenant_Knight hehe, you brought me back to my z32 days, turbo timer and all that….
@@TheCarGuyOnline 2G DSM with a 7 bolt 4G63 and a crank that took walks for me. 😝
@@Revenant_Knighthaha, 1G DSM with a VPC, AFC, turbo timer, and Profec B.. 20G and supporting mods and no crank walk. 😂
Yep jumped from 2018 Tacoma TRD Off road to 2023 Nisan Frontier Pro4X. $42k fully loaded with Nismo package, 3.8L V6 NA and 9-speed automatic transmission, Excellent drive train. Did not want 2.4L Turbo on a heavy truck.
Bought my 2018 Tacoma for $35k sold it with 72k miles for $31k added 11k+tax and got into new truck.
When Toyota dealer told me the price he wanted for a new Tacoma I just laughed and walked out of the dealership.
Colorado looks good and has decent price but I did not want to pay a cent of their mark up. Just walked into Nissan dealership and got one for 4k below asking price ready for overlanding.
Will keep Nissan for some time. I like simple and rugged and Tacoma is neither of those any more.
Also I think Toyota priced out lots of people out of Tacoma.
I bought a new Frontier because of the naturally aspirated engine, and minimal changes. Don't fix it if it ain't broke. I bought it March 2022 and I have not had an issue with it what so ever. Now that I see every new mid size coming out is a 4 cylinder turbo I don't regret it. I'm a mechanic so I see first hand that naturally aspirated engines always last longer then turbo, and I plan to keep the Frontier for a long time so long term reliability is important to me.
I'm at our local Toyota dealer in Athens GA getting our RAV4 serviced. Walked the lot and saw 14 new Tacomas on the lot. 22 new Tundras, all high trim levels. Crazy prices. Let them sit. Best bang for buck probably a camry or Corolla.
Yeah we might be seeing Toyota lose their "quality" status in the truck market.
Maybe Toyota will put 2 and 3 cylinder turbo engines in the Camry and Corollas starting at $50,000 😂
Everyone would love to drive an $80,000 truck. At least that's what Toyota thinks.
One of the main reasons why consumers stick to Toyota brand in past because reliability, longevity, it held its value ,& affordable!!!!! Back then our parents drove Toyota & when it was time for us to drive we got their old one, parents turned around & buy more Toyota. Now we can no longer do what our parents did because the quality of Toyota went down hill, & they jacked up the price wayyyyyy up. So no thank you my whole family is out, & we're looking into Nissan & Honda.
TOYOTA COMPANY YOU NEED TO LISTEN TO THE CONSUMERS!!!!! DON'T LISTEN TO THE GOVERNMENT!!!!!!
Got a 22 Frontier SV in Feb 22. Even before the new Taco, it was close to 10k cheaper. Sure had a few first year issues, parking pawl, designed intake for misfire and the cruise sucks but haven't had engine replacements like the tundra or long-term turbo worries.
The high price is made worse by ridiculous and greedy dealer markups, some of which are over $10k! Putting Lexus prices on Toyotas isn't going to expand their customer base.
😭😭😭😭
So disappointing. Recently became a Toyota fanboy, loved them for their reliablity. I was going to buy a Tacoma off-road but when I heard they were switching the V6 to a I4 turbo, i was crushed. They raised the price and gave us a less reliable powertrain. Nissan Frontier knows what their customers want! People will vote with their money Toyota.
You realize Toyota trucks have used 4-cylinder engines in the past. This 2.4 turbo is in their entire lineup including Lexus.
@@ag4engYou're right, the base N/A 2.4 is a solid motor but if turbos were the most reliable way to go, Toyota would've done it long before they were forced to meet new mpg standards.
@@ultraneight The turbo is actually not giving better mileage. It’s because of the new emissions restrictions coming from EU and California. Now we suffer.
@@ag4eng I'm seeing the same on RUclips when new owners complain about mpg's, but then how did they get their EPA ratings?
I had a loaner RX350 and I had to ring it out constantly to get to the good hp/torque range. It did fine for tooling around in city traffic and felt fast enough when mashed to the floor but there was a big dead spot before the turbo spooled up. My guess is that people are driving them like their old N/A V6's and not like an EPA test loop dictates.
@@ultraneight The 2.4 turbo seems better than the 4th gen 2.5L hybrid on the RX350. They seem to have tuned the turbo better for 2024 models, so it doesn’t feel like there is any turbo lag. Getting the EPA 24 mpg seems hard to reach in aggressive driving, but my wife likes the turbo more than the hybrid. I was surprised that the GH Hybrid Max version delivers better mileage when driving it bit more spirited. Trucks are meant to be used hard., so let’s see how this works in the Land Cruiser/4Runner. Toyota charging V6 prices for a turbo-4 is a problem.
I bought a 2018 Tacoma Sport. I love it. It was my first Toyota ever, and I had wanted a Tacoma for a long time. I even have a lift kit and KO2 tires and Gear rims on it. Everything is blacked out. I seldom go anywhere without someone commenting on it. I am now retired so I literally only drive about (embarrassed to even admit this) maybe four thousand or forty five hundred miles a year - IF that - and it only has 36,500 miles on it now. It'll literally last me forever and it'll probably be around even after I'm gone. I did consider getting a new one, but I didn't like the new engine and I also don't like buying the first or even second year of any new type model. As for the other trucks you mentioned, well, obviously we all have our favorites. I have had a Nissan Xterra and it was a good vehicle for me, and I had it ten years with fairly LOW mileage on it (I never put a lot of miles on any of my vehicles) but started having issues with it that even the dealer couldn't figure out, so I traded it in. So, I won't go with Nissan again. As for Chevy - I'd NEVER buy anything GM, and definitely NOT Chevrolet, but again, MY preference based on past experiences. I've had two Ford F150s, but again, I'm not really in need of a big truck like that and frankly, I'm not a fan of the midsized truck they have. Anyhow, I think Toyota will be fine, but their pricing is a bit out of line, and they'll find that out when the reality of them not selling hits their bottom line.
I made the brand jump from Toyota in 2012 to a Nissan Xterra due to pricing and now I drive a 2023 Nissan Titan V8 pro4x :)
Imagine if Toyota had listened to their customers and offered the NA V6 on the new models!!! 😮
Truth. All it needed was an updated transmission. And maybe a bump in power.
They should have just taken the 4.0L from 4runner, new transmission...good to go.
@@red.riot.2280they didnt want fuel economy to take a hit it was bad enough they want to to 4 banger turbo hybrids. People worry about the reliability and affordability.
@@TheCarGuyOnlineThe 4.0 was already in the Tacoma. You really think Toyota was going to turn the clock back 15 yrs? 😂
@@jonde4445 one of the best engines made. A 4.0 or 3.8 with DI had plenty of power for a mid sized. Reliability comes standard…
As someone who bought a new Tacoma in 2014, 4 Cyl (NON turbo), manual transmission, single cab, bench seat, crank windows, no power door lock, no power mirrors. The only option was 4WD and I paid $19,995 for it. The new Tacoma is a joke. I don’t care that a V6 isn’t available. I do care that they put turbos on the 4 cyl. I do care that they have a screen for the gauge cluster. I live where it’s really HOT. How will that screen hold up 10 years from now baking in the hot sun? I could understand, hey, we got rid of the complex, technical gauge cluster and slapped a screen in its place to save you money… but where is the savings? I can understand, hey, it was expensive to make manual window cranks where an electric window is simple mass produced money grub so it saves money, where is the savings? Again, I’m not a die hard 6cyl fan BUT I could understand them saying, we’ve eliminated 2 injectors, 2 valves, 2 pistons, and all the other complexities of a 6 cyl and slapped a turbo in to save you money… but where are the savings? So you haven’t saved me money, you’ve introduced questionable reliability and slapped the Toyota badge on it, I’m gonna stay away.
Better hang on to that 2014. It will be worth more every year.
really well said.
All good points
@@michaelblaes9847 haha amen
Pretty much nailed what makes the excuses for changes in options frustrating, where are the savings lack of options bring?
Honestly, even my NA Toyota hasn't been that great to me. My 5.7 Tundra is currently leaking from every gasket and I JUST got my secondary air injection system fixed a month ago. 150k miles. Lots of other small issues, too.
What year? I’ve heard the post-2020 Yotas regardless of model has been a shitshow
@taylorjanowiak8180 2010. You could blame the age of the vehicle but all my issues are common ones. I'm just waiting for my coolant to start leaking under the intake.
That’s a 14 year old truck. If it was a Silverado it probably be completely dead from engine failure. You said it itself small issues.
Eh, I've had a couple GM trucks go the distance with little trouble. That was pre-AFM though.
I jumped and bought the Frontier Pro4x last month. I love the looks, the engine, and what you get for that price. Initially I was looking for a Tacoma trailhunter until I started seeing the prices of the lower trims. Not to mention the interior is so plastic for all you’re paying for. I also drove a GMC canyon AT4X and that felt great, but let’s say that GMC/Chevy aren’t known for their reliability. Finally, I went to the dealer and drove the Frontier and a Tundra (deciding between a mid or full size at that point). I was really impressed with how the Frontier felt and ended up getting it for a really good price (46.5k out the door, maxed out, 3% interest rate with an offer, $10k down payment for 5 years). So happy with my purchase
Coming from a lifelong Toyota owner….i absolutely LOVE my 2023 Frontier Pro4X. The jury is out on reliability but I have multiple friends and coworkers that have frontiers with 200K miles on them. Nissan trucks are NOT Nissan cars. Mind as well be a different company between the 2.
Exactly, the CVT in their cars gave them a bad rap, but the trucks are great. Owned a few myself, family members have xterras with the 4.0L, over 200k, no real issues.
I’ve had my Nissan Frontier Pro-4X for two years and put over 42K miles on it and not one problem. Absolutely love the truck!
I had a 99 Frontier and it had major problems before 60k miles
Fuel pump
Clutch slave cylinder
Cracked exhaust manifold .
I had a nv200 as one in a fleet and the fuel pumps gave up on all of them before 8k miles.
No Nissan for me.
@@IsleOfFeldspar I guess that means you bought the wrong one then. Ha.
I had an Xterra and had nothing but issues. By the 3rd year the roof lining started coming off.
I have been a Toyota customer for decades. I still own a 2006 4Runner V8 Sport Edition. I avoid turbo engines like a plague!
4runner is king...even the new land cruiser stinks
me too, i hate turbo engines and vehicles assembled in Mexico. no more toyotas for me until they get their act together and do a radical about-face.
You realize some cars back in the day actually badged Turbo lettering on their cars. Turbo = higher end engine with more performance.
Why?
Keyless ignition, shove it
Electric parking brake, shove it
No naturally aspirated motor, shove it
Limited choices for manual transmission, shove it
I purposefully bought a 23 TRD Off Road, double cab, 6’ bed with the premium and technology pkgs when I found out that Toyota was going to a 4 banger turbo in the Tacoma.
I paid lower than the $51,848 MSRP for my TRD.
If I had to replace it with an equivalent 24, the price would be over $67K.
Screw that. It’s not worth it, especially since it’s made in Mexico
Reliability issues + pricing + US inflation = low sales
@DB-pb7ck do youtube search on "Tacoma failure" and you'll see
Bidenomics😂😂😂😂😂😂
Go Biden !
@DB-pb7ckzero actual reliability issues. The mouth breathers here are stuck in a 1990s no replacement for displacement mindset. People used to say the same thing about the Prius
@@jonde4445Look at the Tacoma forums and you will see plenty of issues with these new trucks, only time will tell if Toyota fixes the problems.
The new tacoma is not a simple truck anymore.. so much bells and whistles... they went from simplicity to complex
Customers wanted simple, reliable, tough as nails, off road capable yet around town versatile trucks at a reasonable price. Toyota went up market and piled on the tech. They forgot who they were selling trucks to. I’ll keep my 2015 forever.
Yep, we’re leaving. I’ve owned Tacomas my entire life and never would have considered another vehicle however, I just bought a Canyon Denali. My wife and son couldn’t believe it knowing my long lasting affection for the truck. The pricing is just a joke. 50k for trucks without power seats or leather is a joke. I got my Canyon Denali for 50k with more tech than any vehicle I’ve ever driven. I love my new Canyon, I’m just crossing my fingers that it stays reliable. Ultimately, if a Tacoma fanatic like me can leave Toyota than anyone can. Toyota has a problem.
Toyota is taking full advantage of customer loyalty, however, when push comes to shove, people will react, and it reflects in their low Q1 sales. I appreciate your honesty, hopefully, the fanboys get the memo.
This fanboy got the memo! Will be keeping my 2019 TRD Sport for the long haul.
Turbo 4. Not good!…and Made in Mexico. Thank you, I’ll pass.
Tacomas have been made in Mexico for years… this is nothing new
Gonnna have reliability liike the VW Golf's they build there HJAAAA
@@MarkTrades__ The lack of reliability in VW Golfs has nothing to do with them being built in Mexico.
Former GTI owner here.
@@Incomudro1963 former automotive tier 2 global quality manager supplying Ford gm stellantia and limited Nissan stamped metal components for passenger seat frames, center console, and various other hinges on cars. Responsible for sourcing, AND supplying to China, Mexico, Brazil, Poland and Canada.......it has to do with manufacturing in Mexico. Trust me boss.
Things were so crooked there that they'd break your products or falsify an issue just so their brother (who happens to own an on-site inspection business that's the "go to" for my contacts down there) could get a job & a check from our business. No other country we source or applied to behaved in this manner.
At least they’re crossing legaly😂😂😂😂
Chiming in with my 2017 2.8 Colorado Diesel. It's been a very reliable vehicle. Starts up every time. Only emissions issues have been replacing NOX sensors. I get 36+ mpg highway. Paid 35k otd. Love this truck so much more than the new Colorado and Canyon. I feel like they cheaped out on a lot with the newer models.
Toyota really pooped the bed with this new fleet.
Toyota will flatline, Nissan sales will continue to grow. Toyota completely dissed their loyal customers in my opinion. Price, turbo'd 4 banger are my biggest reasons. My most current Taco is a 02 Tacoma 4x4 with the V6, 220K and going strong. I'd go Nissan if I have to. Good price, V6, great reviews.
Price and no v6!
china made turbo that will burn up before it hits 5k miles.
😭
We still love Toyotas, but I’m just keeping our old ones, I have a 3gen taco, 5th gen 4 runner and 2012 FJ. Normally I would upgrade but not with these prices, and let’s see how that 4c does over the next few years. But still the prices are not worth the upgrade.
Fanboys aren't leaving Toyota, they're being outpriced.
Honestly I’d rather find a 2023 model if I was looking to upgrade right now
@@Playingwithproxies Godspeed to you then before they get hyperinflated.
Price. By far the biggest issue. The charm of the Taco and what made it awesome was that you could get an amazing deal, and a ton of utility out of an ugly little truck. Now it no longer is a good deal. It looks like a fancy boy, and cost premium money too. Yes, it might be utilitarian still. But suddenly every other truck seems like a better deal. I really think Toyota shot themselves on the foot with this. Nothing exemplifies it more to me than those stupid TRD seats. I noticed how they are not bringing them to the 4runner, probably because they got clowned on so much for it. I am sure they will sell a lot of them, but I think the days where the Taco rained supreme at the top might be coming to an end.
I thought the same thing with those seats. They should have just turned that one into an extra cab with storage. Some people would have been stoked on a badass two seater with room to stash some gear.
@@JasonBedient Yeah, I would be one of those. I am looking for a simple 2 seater long bed mid size truck to have as a duty truck, that can also go off road (for when I can't fit enough people inside my 4Runner) or when I just want to drive around town. And I hate to say it but a Taco SR5 Xtracab at the moment seems like my best choice. I am sure I'll be able to mod it with a lift and tires combo. But I hate that it will cost $40K at least. It puts it in competition with the Colorado at that point.
Tacomas were never cheap lol and the lower trims have not even gone up all that much
@@jonde4445 The base price SR went up by $6,000. That's an increase of 20%. TRD Pro went up by 30%
i am one who went from Tacoma to Frontier. Mainly because a comparably equipped 24 TRD OR was almost 13k more than the Pro4X i bought after discounts. but, also i must say i was surprised how nice the Frontier was and how well it drove, especially compared to my 3rd gen tacoma i traded in. i would’ve never known had the pricing not pushed me to look elsewhere.
They drive great. I'm surprised people complain about the hydraulic steering, I actually like it a lot. Remember when people used to complain when things DIDN'T have hydraulic steering? How times have changed.
100%. I'm a Toyota / Lexus guy, but if I was looking to get a mid-size PU, I wouldn't hesitate on the Frontier. For a good V8, I like the Titan as well.
If im paying 65K vehicle it better be for a Corvette or something similar, not a midsized truck lol
Honestly I like the Frontier better. All their current model needs is a slightly bigger infotainment screen and better software. Doesnt need a huge tablet lol
Interesting that you never mentioned the Ford Ranger. I appreciate your discussion of what trucks may be taking advantage of Tacoma's lower sales. I might have to go back and listen to your Ford Ranger videos.
Price, price, price, price, price and price! New 4cyl is second issue. But yeah, prices are ridiculously high. I’ve owned every model of Toyota pick up since 1985 and I will keep my 2016 and pass it down to my son. But I refuse to even consider a Tacoma from here on out. I will be giving a ZR2 a shot soon. Still a 4cyl but larger displacement and been around longer. Oh, and $15k+ cheaper.
i love the frontier . there's no reason in my mind why i would want a 4 cylinder turbo vs 6 cylinder as far as a power plant goes in my midsize truck
What’s wrong with a 4 cyl turbo?
@@jonde4445 More stress on a smaller engine that needs a turbo to get the same amount of power from a bigger 6. They tend to not have the same longevity because of that. I'm sure the non turbo base model 4 should last but the turbo is going to have problems. Just take a look at the Tundra. They're having all sorts of problems to iron out. And the worst part is that the fuel savings isn't all that much and you loose all fuel advantages when you tow or haul. I hate to say it but Nissanay be the way to go until Toyota sorts this stuff out.
@@raymondabella4684 Not true, that’s just stereotyping. Toyota’s own 2JZ is considered one of the strongest and most reliable engines ever. Honda has been using turbo motors for years now with no decrease in reliability. The small fraction of Tundras with problems is due to manufacturing errors, not design
@jonde4445 You are really comparing closed deck 2JZ beast of an overbuilt engine to a fuel-economy oriented 4 cyl turbo? Lol, come on.
New V35 has had issues for years in LS500 and all over the Middle East in other Toyota vehicles...there is no official fix. Just "rebuild it and hope for the best."
@@jonde4445wrong.you're comparing apples to oranges. These new toy 4 bangers are junk
New Colorado ZR2 at $50K. They worked through the 2023 and early 24 computer issues. Drivetrain is solid. Much better value and has true front locker and not the worthless crawl control
Sold my 2021 Taco and bought a Mav hybrid. The Taco was great, but I hated the weird sitting position and the transmission hunting for the right gear. I miss the composite bed, that was cool. Nevertheless, the Mav is one of the best vehicles i've ever owned. Never thought I would buy a Ford.
When you switch to a Nissan for reliability, something's definitely not right.
Nissan trucks have been pretty good, they just get bad press for the cars/CVTs.
For whatever reason, they have ALWAYS made great trucks. As long as we pretend the Cummins Titan didn't exist. We don't talk about that... but outside of that, they have always made really sturdy trucks. Their NPC cars and SUVs have all been garbage since the the beginning of the 21st century. Their trucks are proof that they can make a quality, reliable vehicle... if they feel like it.
I would respectfully disagree. This is my second Nissan truck among several Toyota trucks I’ve owned and both Nissans were every bit as reliable. Nissan trucks are solid.
Nissan would be my pick now.
Great truck so far....the Nissan. I have a family member looking to buy one as well.
Canyon.
I work for Nissan. Own a 22 frontier pro-4x. The new engine/transmission in the 22 was actually introduced in the 2020 models. They were smart and worked out the kinks before releasing the redesign. I love mine. It's been problem free, nice turbo free V6. It was under 50k and plenty nice for me. A trd pro is 70k+ and that's just crazy too me. We're talking 1,000+ dollar payments for a midsized truck!!
You're absolutely right about first year production. I had the new 2015 Colorado back then and it was a mess. Cabin leak, transmission problems, traded it in.
I am one of your people you are talking about. Price and residual are the reasons for my switch.
Had a 2021 TRD Off Road Premium (leather, sunroof, heated seats) coming off lease. Psyched to get a 2024 of same thing…wasn’t even considering anything else…until I specced it on their website. It wasn’t the base price which I was ok with…it’s the packages where they hid the big price increases. Premium package on my 2021 was like $3,500. On the 2024 it was almost $9,000!!!!
My 2021 was $45,000. 2024 with same specs was over $55,000. My 10,000 mile lease on the 2021 was $1,000 out of pocket, $338/mo. Website was saying $6,000 down, $668/mo. Took it right out of consideration.
I hadn’t even considered a Nissan Frontier and it was the last one which we said we should at least look at. We were more impressed than we expected. Looked great. Drove great. Tons of features. And the reliability. Was also noticeably faster than my 2021 Tacoma. So that’s what I have now. 2024 Nissan Frontier Pro4X with basically every option they have. Sunroof, heated seats, heated steering wheel, 360 camera, traffic sign recognition, dampened and electronic locking tailgate, cargo bed lights, wireless Apple CarPlay, Fender audio system with a dedicated subwoofer. It’s great and was easily the best bang for the buck. Impressed with the build quality and the fit and finish.
Heavily shopped the Colorado too. Great looking truck inside and out. Was fun to drive. Price in the level
I was looking was comparable (excluding ZR2; was over $60,000). The Z71 and Trail Boss were comparably priced to the Frontier. But they didn’t lease well due to low residuals. Including the ZR2. My 2021 Tacoma residual was $37,000. Z71 was only $28,000 and even ZR2 (we did shop it) was only $33,000 (from $60,000). The Frontier residual was $36,000.
Frontier was the clear winner. Had no hesitation getting as it was in its own league with all factors taken in to account. Have had it a few months now and happy with the decision.
That's great. I have a family member looking at the new Frontiers. They drive great, well built and designed, I bet their sales will continue to go up.
EXACTLY! I have a '21 4x4 Offroad Manual. Was sad but ok with losing the manual as I wanted more power to tow and so was waiting for the iForce Max Offroad, and fully intending to buy. But $55k before tax and fees? I spent $41K three years ago! Nope. Supercharged my gen 3 and will keep it for a few years.
I just traded in my aging Tundra on a new Frontier. 20k miles on the odometer right now with no regrets. Fantastic truck and a great value compared to the Tacoma or Tundra.
Purchased a 2023 Frontier and could not be happier. Came from a 2017 Tacoma Trd pro. Got the pro 4x fully loaded for $46k. Highly suggest you look at the Frontier.
You could've gotten the titan for that price.
Frontier is a great truck. I have a family member that was looking to upgrade from his xterra 4.0L to the Frontier 3.8L. We drove it recently, he was surprised how well the 3.8L drove, great power even at 5000ft here.
@@SJDJFJFSKSXNDJWJQI would not have fit for my situation, but did test drive. Titan is now discontinued. Was a great price at the time last year.
Traded in my aging Tundra on a new Frontier with no regrets. The Frontier’s NA V6 and seamlessly shifting 9-speed is a high point. Smooth, quiet, well-assembled truck. $39K OTD for a loaded SV crew cab long bed.
@@Packerfan-qc6cs over 4,000 new titans for sale on autotrader.
I have a 2007 SR5 4x4 with the Access Cab. It still looks good (with new headlight assemblies from Rock Auto). It still drives and rides well.
I have to get something fixed now and then.
Some people find this like $600 alternator swap to be annoying, so they eventually get a new truck.
But at the new higher prices, I would just as soon pay for an occasional repair, especially since my truck seems to be better built, doesn't have a turbo, and has the rear half doors. The new one doesn't have them, and they work great for me.
I left! I’m a big Toyota fan, but gmc sold me this time around! Overpriced was definitely the #1 factor!
I love my Canyon and the 2.7 is over built and designed like a diesel that runs on gasoline. There is nothing out there that compares to it. I have zero issues with mine after 16 months of ownership and 12k miles.
Just recently found your channel and subscribed. I appreciate the fact that you back your commentary up with factual information instead of butt kissing these auto makers so that you can get invited to a special test drive event. Thanks, and keep up the great work.
Thank you for the kind words, I appreciate it.
Toyota effed up on their pricing. Simple as that. By fall, we're going to see three models cannibalizing each other.
The only reason turbo motors are being forced on us en masse is due to the government regulations regarding emissions both here and in Europe. It's not a black and white matter, as I remember the local mountains being completely obscured by smog in the eighties and now, the improvement in air quality is incredible and I like that fact. But in an effort to push the public toward EV adoption, the regulations for ICE vehicles continue to become stricter and stricter. Manufacturers have made huge strides in emissions but at a cost, and that cost is rising. Also, few people bought base model vehicles. Do you remember when almost all trucks were single cab? Super and extra cabs were around but not popular till the nineties when soon, the majority of pickups had some sort of 4 row configuration and then so many of those were sold that Japanese regular cabs were phased out. At least here in the states.
Hey man, just came across your channel. Very informative, just subbed.
Awesome, thank you!
Found a new 3rd gen at the end of production. No-brainer purchase.
I cannot understand the continued loyalty to and valuing of Toyota. Toyota's mechanical and material quality has plummeted since 2020
Agree. My buddy is a service writer for a huge Toyota dealer in AZ. He commented that newer Toyotas have been way more problematic than older models. His specific comment was “Newer Toyotas frequently come in with a lot of problems that were never problems on older models”.
He said they’ve rebuilt at least a dozen new Tundra motors so far.
Make that 61%.
I planned on buying a TRD off road until I saw the price 😮 49 to 53 thousand dollars 😂
I went and bought me a 2023 Honda Ridgeline RTL-HPD for 38,500. 😊
Wow! The fuel mileage is insane! 😮 28 mpg on the freeway. 25 on the rural highway 😮
All leather, memory heated seats, moon roof, power rear window (something Tacoma doesn't come with without the premium package).
I'm no longer addicted to Toyota 😊😊
I get 28mpg on the highway in my diesel swapped 3rd gen.
I’m enjoying your videos. Keep up the good work.
Um, no. Credit card delinquencies are at a historic high, average cost of a home is 500k and average wages have not kept up. Interest rates are at 7+ percent, and new tacoma costs 50k, what average person wants a 40-50k loan at 10+ percent? Not me!
auto loans are for broke people
But the stock market keeps setting new highs. What kind of fantasy-land are we living in?
I just traded in my 2021 Toyota Tacoma today. The biggest reason was because I bought it due to the “reliability“ and The damn thing broke down with 23,232 miles on it. Sure it was fixed to warranty, but it sure left me bitter.
@DB-pb7ckNah. There are a bunch of reliability issues coming down the pike for Toyota. Their quality is slipping. The tundra had like 23 recalls in three years.
@DB-pb7ck I like that you had to add the qualifier of “likely” right before “great truck” 😂
The service manager even told me that they have been seeing the particular problem in that engine but usually it isn’t seen until 60k miles. So not only did the truck break down, but it’s a known problem. Now I see why the qualifier “likely” is needed.
Or they realthe ranger will kick its ass!@DB-pb7ck
@DB-pb7ck I’m not sure what you’re getting at. I’m not in here fan-boying on another brand. I’m just some dude that bought a Tacoma based on its purported reliability and after only 23k miles it broke down and left me high and dry. I couldn’t even drive it to the dealer. I had to put it on a trailer and haul it in. I simply don’t want anything to do with Toyotas anymore, nothing more nothing less. And why the comment on my financial situation? You know absolutely nothing about me, my finances, or even what I traded it in for.
@DB-pb7ck “I don’t know you” shortly followed by “I wouldn’t put it past you”. Are you hearing yourself?
2 reasons I’ve been a Toyota man since the 90’s. Affordability and reliability. Both of those are now gone. I don’t want or need a turbocharger in my truck. Toyota can kiss my ass!
These high prices make the new Ranger Raptor a lot more appealing!
No reason to trade my 2nd gen now, still has plenty of life left in it.
Same here.
08' 192K
I bought a 2020 SR 4X4 and got a great deal. I am one of those guys who don't like turbos. I won't be buying another truck until i drive mine to the ground. My last Sienna, my wife, drove went to 276k. Her current Lexus has 120k, and I've seen them hit 300k easy. I guess you could say we won't be in the market for a while. Give me naturally aspirated any day. If i was buying a new truck now, I'd buy a Nissan.
Real eye opener - had no idea this was happening, but not surprised. Love my 2017 Tacoma! It just turned 70,000 - needless to say, I won't be in the market for a truck for a while.
My first thought was that it doesn't look different enough from the previous version to get the average buyer excited enough to buy. The GMC /Chevy is an almost radical change and looks crazy good.
I test drove the new Frontier, Tacoma, and Ridgeline over the last 3 months. I ended up going with the Honda. The ride was much smoother, overall pricing was lower, and the back bench can hold full adults. I also don't have a need to go off road. We'll get snow here and all 3 can handle that fine.
Cheaper, much cheaper than previous gen but leaving the V6 in the dust to replace it with the 4 cylinder turbocharger is major factors as well 😳
I just drove a 2024 Colorado Z71.Well equipped it was $46k. Nearly 12 inch display, Bose, pretty loaded. A similarly equipped Tacoma would be over $50k
I think we need to wait for Q2 stats. My dealer I work at did not receive our first 4th gen for inventory until mid march. Since we started receiving delivery, we haven't kept one on the lot for more than a week. Tundra's though, they aren't flying off the lot like they used to. Little early to say sales are down since they only started delivery in late feb. Curious to see Q2
Toyota was king when the competition was mediocre but the land scape has changed. The GM twins are beautiful capable trucks, the Frontier is old school and reliable and the Ford Ranger is new and fresh with the option of a 2.7 turbo V6. The huge price difference between the Tacoma and all its competitors and the fact that the Tacoma is the only truck out of the midsize field built in Mexico will shrink its sales. Personally if I was going to buy a midsize truck today I would buy a Ranger 2.7 V6 or a GMC canyon AT4. Sad thing is I am a Toyota fan but I'm not really thrilled with the direction Toyota has taken.
That Canyon AT4 and AT4-X....would love one for a play truck.
The further we get from naturally aspirated options, people will buy what’s available.
Especially to avoid an EV. Eventually people will be thankful at least that the turbo 4 banger exists as an option.
@@ttown918exactly not sure about all the rantings. The Turbo engine was tested by the Toyota engineers for over 600k miles before put into production. People are just too funny. Keep your money or go buy Nissan frontier if you insist on V6 engines
2009 Tacoma still going strong after 180k miles, replaced starter and replaced water pump.
Bought a 2023 4Runner ORP and plan to keep it forever. Saw this 4cyl turbo coming down the pipe and didn't want any part of it.
Good info thanks!!
It’s so funny when seeing those RUclips influencers bragging about how much better the new model is than the older one VS the actual sales… big slaps right on their drooping faces…
Robmotive lol.
I've looked on-line at the new Tacomas and there is already a little bit of discounting going on at some dealerships and you definitely don't have to pay over MSRP. That surprised me to a degree, as I figured there would be huge markups on this fresh redesign. The overall car market is still pretty decent, but a lot of "serial buyers" (those who trade every 2 or 3 years) are so upside down they ae effectively on the sidelines. And the people who are left won't buy unless there is a good deal on the table.
Yup, I wonder how long the negative equity train can roll with the interest rates where they are.
Very interesting to see the difference between my local Australian market to North America. Here all of our Utes (mid size truck) are turbo diesel except for the poverty spec. Toyota and Ford are the top selling utes but prices are getting similarly ridiculous. Chinese companies are introducing more competitors by the year and Kia are releasing a direct competitor. Anything like these reliability issues would massively impact sales here.
A bought a 2023 v6 access cab and I love it.
I get great mileage running at 55 mph with two kayas on top.
My last Tacoma (2008) I-4 I ran to 325,000 miles.
I would not buy another as the access cab no longer has the rear doors.
Additionally I don’t want the 4cylinder turbo.
Price, then the dealer's stupid junk add-on which really pushes the price to above $50k, then tax and fees...ah, forget it.
I was pumped and was going to buy one. They ran me off for all the reasons people said. Ill just get a Sierra 1500 instead. Count me among the lost sales. That new CEO needs to go. I thought I would be lifelong Toyota.
Don’t forget to let those turbos cool down before you can even turn the engine off.
I bought a 2024 Tacoma TRD sport . My 5th one since 2000 . No plug for a brake controller Even though the salesman and manager told me ther would be one . After a month of runarounds I traded the truck in on a low miles 2023 . --My $200 weather tec floor mats fit , my $400 redark brake controller works with the 2023 . Mt $ 2000 worth of snow tires and rims fit the 2023 . --- sometimes newer isn't better
I paid 35000 for 2023 offroad in January. I wanted to buy the last 6 cylinder tacoma plan to keep it till I die. I drove the nissan pro 4x but I felt like I was driving in my wife elantra way to low to the ground.
1 inch difference in the front and it felt like an Elantra? .. get out of here..
Just raise the seat up in the Frontier a little bit, you really think you could tell the difference of what?.. a 1 inch lift in the front?
Just admit you wanted a Taco more and that’s why you bought it.
I bought a Nissan Titan V8 Pro4x at 0 % interest rate. Knowing all my payments go to the principal and that with no problems whatsoever gives me the peace of mind I made the right decision. On top of that the truck is amazing.
I had a 2008 Titan LE 4x4, was a great truck. That endurance V8 is built like a tank.
Also when a new owner of the 2024 model has their engine blow up after only 7000 miles and not even a first oil change what's to like at theses prices,
I got on the Nissan train last June when I shopped for a truck and found that the Nissan Titan Pro4X was stickered well below its competition and the dealer gave me a $7k discount and Nissan financed it at 0%. How can you beat a deal like that. I'm 80 and retired and my last many trucks were Fords. I'm loving my new Titan. It's the most comfortable vehicle I've ever owned. My first Nissan was an Infiniti EX37 bought 10 years ago for my wife. In those 10 years and 58k miles, it has had ZERO problems.