My favourite influencers are mostly channels that create video essays and social commentary , Like yours, Mina Le's, Jarvis johnson's, Hasanabi. Or ones that provide educational content - Like Dr. Mike, Dr.K, Cinema therapy. Or channels that make me feel like I'm having fun with a friend (because aha I recently cut off some toxic friends and I feel pretty lonely) like internet mom ash, zoe unlimited (you ofcourse), Thewizardliz, lakia jai, and makingemi ✨
Zoeunlimited I love the way you talk about the truth and the title of your channel name is so good. I also like: Linda sun, glowingannas, Lena Lifts and Blogilates. Thats about it for me I am cautious on who I call my favorite influencer. But most definitely you. :)
I like art influencers, book influencers, commentary influencers and beauty influencers that are honest about what they like and what they dislike, and always tell when they are sponsored.
My favorite influencer is someone who has a heart to see the pain and suffering of others,. Someone who talks about what really matters. Talking about buying fancy purse or houses - completely irrelevant topic for so many people. There are a lot of people who are being choked by the system. They have to survive .
I agree with the third point. Now everyone's an influencer. The people who dance on silly sped up audios, the ones who put random glittery images and put a quote, the memers, cosplayers, animators, etc are all now influencers. Tiktok has surely helped them. Relativity and trust has decreased because of their over blown drama and extravagant life, to kids and teens. The ones i mentioned above are influencers, because they influence the opinion and mentality of a person.
my problem with influencers is that there's too many of them right now imo. but with the popularity of tik tok and how easy it is to go viral on the app, it's no surprise that there's SO MANY young people gaining platforms online at the moment in a way that even RUclips wasn't able to reach. and most of them also share similar characteristics which isn't shocking at all.
also the fact that it's so easy to go viral now actually compromises minors' security bc they can be shot to stardom incredibly fast almost accidentally, like charlie damelio, and being so young they're usually not ready to have a platform where suddenly they have the responsibility to not encourage wrongful behavior or say anything wrong. they're young! they haven't even figured themselves out yet and they have to figure out who to be on the internet and feel the need to please their audiences, it's scary:/
@@polavilchez Charlie's fame was not an accident, she and her family worked together to play the algorithm through illegitimate means. Nobody that famous off of seemingly nothing got there on their own.
You ever see someone on the street wearing a really cute outfit, smiling like they’re having the best day ever ? You know how seeing them makes you wanna put on your best outfit and try to make the most of your day ? That’s the kind of influence I wanna have
This. Honestly. I have actually started to take care more of myself and what I´m wearing, and I want to inspire people more. And be like: Look, I´m discovering and improving my style and you can do it too! Clothes makes you feel so much better about yourself :D
I have been on a long dark chronic illness healing journey. I survived by laying on acupressure mats daily. I am trying to share about it in honest and positive way for those who could benefit. I want to help my ill and disabled community in best ways I can
I swear, people online always act like they are the one with the cute outfit, smiling, skipping around the sidewalks holding their shopping bags and waving "hi" to everyone. But IRL, why do I never see them?-
Influencers nowadays are just advertising machines. It’s become annoying that they are constantly shoving bad products (unethical as well) down my throat. I noticed it even more following people from before they became full time influencers and you see nothing is theirs anymore, every post is to convince you to buy something. The moment I unfollowed a lot of them, is the moment I stopped buying so many unnecessary things. The worst part is that you can’t escape it, even if you pay a subscription to not see regular ads, the influencers still are walking ads. It’s sad honestly, because they stop being something that adds value to your life like Zoe’s content for instance.
I'm worried that this oversharing influencers love to do will become the new norm - I have already noticed this happening. My classmates and friends are constantly posting about where they were, what party they attended, who they hung out with. And the only reason they seem to be doing this is to flex on others that they have a better life, because why would I want to know where they went?
That is... so scary in a way. I also feel like I´m a "victim" of this. That I tend to share what I´m doing. Not ALL THE TIME (thank god), but maybe when I´m at a nice café, or taking a walk with a friend. It is just... the feeling of HAVING to share something online? It doesn´t even help that I tend to feel lonely. I can´t imagine how it would be to share everything you do in life. It´s like you won´t even be in the present moment anymore.
@@Stuttsis I can relate to this so much. Sometimes I just stop and think for a second and wonder why I want to share that specific thing and I realize that I'm doing the same thing that I personally dislike. But it's so hard seeing that others share everything and it just makes me feel worse about my life :(
@@draculauraxox I am so sorry to hear that :( something that might help a bit is to know that social media is always just the highlight of people's lives, and even when it looks like they're always having fun, remember that you can still have fun even if you do it in other ways or you do less of those things, since we all enjoy different things and that's okay.
I think that has less to do with influencers and more to do with online presence- before the influencer topic people were already discussing the "highlight reel" and fomo feeling when it seems like people are just doing so many cool things all the time (because obviously there isnt a reason to document boring parts of your life online as much). If you receive it as negative then stop viewing it. Personally I post places I go to because its my online photo album / archive and I want to remember where I went + I love seeing what my friends are up to since most don't live in the same countries.
Recently, I've seen a similar video about the ending of the influencer era. The conclusion there was that due to the lack of relatability, brands no longer will sponsor influencer videos. The new method to influence was described as the brands offering 'normal' people products or money and in exchange these people would post the products on Instagram.. so that the product is recommended by a friend and not an influencer... Apparently it's cheaper and more subtile. To be honest, I do distinguish between influencers and content creators. And I have never perceived you as an influencer, but a content creator.
YES ZOE. "Add value" - that's my mantra as well, and I especially praise "influencers" who use their *influence* for good! With great power, comes great responsibility. The power of numbers cannot be underestimated. Just look at how trends like Squid Game made the white Vans sell out or the impact of Game Stop. Imagine how much better the earth could be if influencers use their voice for good.
It was over for me when I saw a 22 year old girl who I had thought was "relatable" announced buying her first house (and what a house!). And this happens with almost every influencer I follow.
I think influencers should be your - for the most part - friends on the internet who share their lives, struggles, achievements, goals, and what they've learnt, and through that growth there will naturally be influence - the positive kind. There will be more trust, and that can help younger folk apply what those influencers have learnt or have done - and see if it works for them. More direct and honest. I think that's healthy. I've never had hundreds of different people appear on my page as I do right now. I would be the first to say that's amazing. That could be a good thing! obviously people out here want to share their lives and stories. But woah looking at my recommended - it's a lil overwhelming. The algorithm is getting pretty messy. Also, there's been a huge decline in views for pretty big brand channels as more small influencers introduce themselves to the platform. Many newbies don't seem to know what to post, their content is pretty scattered. I hope these small youtubers find the content they truly want to share. The key is bringing something new and refreshing to the market - that's something I really value. And that's what you , zoe , bring forward to us - to me your channel is sort of a breathe of fresh air. You can sum up what's going on and come to a very organic and settling conclusion. And I appreciate that a lot :D
My problem is not with influencers ...but with the algoritm. The fact that some of us that are artists or aspire to be artists in the physical and digital world and receive so little following even if we post constantly. I do not know what to say but I really worked hard and I feel real bad in the digital world . I did not make that huge following that all people are talking about and wanted to gave up so many times..But when I did I only gave up Social Media and saw that my work is improving but not recognised. So maybe I am bad ....at what I do now...or at making it work for me. Point is I do not know how to make myself be ok when everyone has this much following everywhere I turn to look.
some youtubers get really really boring after delivering the best content for some period of time but zoe is so consistent I never ever wished to have 3 videos a week from any youtuber other than her ♡
To me, it feels like there’s a handful of influencer templates that people line up for and fulfill the same roll over and over. I like the idea of massive amounts of people wanting to express themselves and be creative and inspire others to be creative. It just feels like being an influencer isn’t that. I think celebrity culture is hanging on by a thread and the influx in influencers is the very end of it. If everyone is a celebrity then no one is a celebrity. I guess I’m just getting tired of hearing the same tiktok sounds and seeing the same day in my life videos again and again.
Just came across your channel, really refreshing seeing someone like you speak the truth on influencer culture. You're so correct about the market of influencers being oversaturated.
When she said for “Gen Z their dream is to be an influencer.” I died a little inside, it’s not for me. I just want to be a vet technician…. Tbf I’m early Gen Z I (20) still remember when flip phones were popular
that's true, I'm Gen Z (21) and I feel weird when other people say they wanna be influencers, especially when younger people say it. But ironically, sometimes even I think "what if I was an influencer?", or rather "I wanna be an influencer" as well.
@@psychedelicspider4346 I definitely had that stage of being one of those “bookie/bookworm” girls on instagram in middle school (before it was financial option, I just thought it looked cool), but we pretend that didn’t happen.
@@strange_wilds I had my moments writing poetry on both Tumblr and Wattpad, actually I had a "story" on Wattpad, that I'd call more of a loosely connected poetry collection in Spanish, and it has had over 1.5 thousand reads. I still in fact do have two Tumblr blogs, one in Spanish, the other one in English, just for fun 😅
Lol I’m apart of gen Z that wants to be an “influencer” I’m 20 still in college getting a degree in Design Management and I’m concentrating of Digital Marketing. I maybe want to build a platform for myself so I won’t have to rely on businesses to hire me as an artist and I can sell my own products and maybe one day when I’m older (like 50 something) I’ll open a physical brick and mortar art store and just do that till I die. For me content creation is just apart of the plan but not the final destination 🤷🏾♀️
I think it's interesting how much you can actually differ between content creators, celebrities and influencers. I also think the term "parasocial relationships" isn't just popular these days and used a lot in industries like music (esp K-pop) ect but also can be used with influencers BECAUSE of the personality they have as you mentioned. such an interesting topic imo
influencers should be people with a special expertise, knowledge or skill in a certain area and therefore be a good influence on others because they actually have a clue about what they're doing and saying. but nowadays all it takes for a random person with certain good looks is to upload a few revealing pics/videos, gets 5k followers and suddenly is an influencer who does nothing but promote questionable brands and products in effortless 10 second videos. this is what makes so many people lose respect for the entire influencer bubble. it's just too many scammers
Yea i think the reason why influencers were the thing to be for so long was because ppl wanted to be like a person that doesn’t really need to do anything besides exist to get a cool life. So they seek out ppl that are like to maybe daydream about being them or actually trying to be like them. But that’s not achievable for most ppl so now seeing the average plain Jane being able to be amazing at a certain skill PLUS willing to show their raw self to the world is way more relatable and alluring cuz it feels more attainable
this was really insightful. My prediction is that people who work on community and remain authentic, forging a relationship with their viewers, will remain -- because there is something special about being a part of a community.
Yasss Zoe I agree with you on wanting to taken seriously as a content creator. I think that the term influencer has a lingering shallow feeling around it. I do somewhat agree with Emma that influencers might coming to an end, but I also feel that people are now looking for more creative content due to the pandemic being lifted in certains areas. When we were stuck at home I think anything form of media that could take us away from what was going on. Just a thought. Loved the video ❤
That's the reason why I love Zoe so much!! She's so honest with everything and I love her videos. As she mentions, she is a good story teller and it's natural. It feels real the message that she portraits. For a second, I thought Zoe was stopping making videos. Thank goodness that she's not!! 💓💓
People just don't want to work hard anymore. I like the creators who CREATE. I feel like influencers will still exist, but it will just be harder to make it your career. People will probably start valuing quality over quantity (which they should) and be very picky over who actually makes it. This age of people just relying on their looks and not putting effort will be gone. I'm considered a gen z, but I feel like a millennial of how I just keep running into people who expect that glamorous lifestyle to happen to them with minimal effort and I can't stand it. Also, can people please stop calling themselves an influencer after they've posted 1 video? I want to be a fashion designer, but I don't even call myself a designer because I simply lack the knowledge and I need to learn at least the standard before I can start telling everyone I'm a fashion designer. If you start giving yourself a title without enough experience, the people who want to hire you for marketing (or whatever) won't take you as seriously unless your videos are top notch quality.
what i have never understood about all this influencer phenomenon, is why would someone buy something just because an influencer recommended it/ is using it...
ok... for the first time, I truly feel old. This feeling of everyone having a voice now and so many possibilities of getting to know a whole lot of people and build a community, I distinctly remember having that feeling and thought when I was 16. (which was 21 years ago). Not that much has changed in my experience, except for more media online, and in general more information. and of course much more people, but the experience is not much different. For the social phenomena... people as a species hasn't changed in thousands of years, so it all feels kind of the same, only the medium changed. allthough... maybe it did became easier to grow extremism. flat earth believers and other such conspiracies became bigger because these people also can easily form an online community and build themselves a bubble.
there are two things that I dislike about the word influencer: - anyone can call themselves an influencer, so the word doesn’t add any significance nor value to your self. You cannot call yourself a doctor without haven’t gone to university, but you can call yourself an influencer without doing anything in your life (you can be pretty and that’s it). It doesn’t add the hardness other jobs do. - also, the term influencer applies to lots of different groups of people. you can be an influencer who works harder than anyone. But you can also be an influencer who is just lucky. In fact, when you think of influencers, you generally think of the second group of people, so that’s why everyone wants to be an influencer, because it seems that you get to be famous and rich by doing nothing. sorry for my english. also this doesn’t mean I don’t like influencers, I respect lots of them so much, that’s why it frustrates me.
I haven’t watched the full video yet, but I realized it shouldn’t matter if someone wants to be an influencer. If that’s what will make them happy, let them live their life. But if their influencing involves lies and faking things such as plastic surgery then that is messed up.
I just saw your comment on Catherine Mannings video 3 years ago saying “Any small time RUclipsers struggling!?” And look at you now!!!! Crazy how much you have grown! I just subscribed to your channel and I look forward to watch more of your videos! I just started my channel last week but I only have my iPhone to use right now lol 😂
I personally think that the democratization of the plataforms has been a good thing. With everyone being able to be creative and share and romanticize their own lives even in a poor quality way, we ended up having more dance and music and art in our lives. And, although it is getting to the point of saturation and, therefore, to the point all those things become boring to us, in the end those who will last longer will be the people actually studying to make things more aesthetic and artistic and we will just go back to the same cycle, but this time with more people discovering themselves as creatives and artists or simply not and get to the conclusion that they are happier with a non-spotlight life, that there are better things to do than being famous in the way we define fame. I might be too optimistic tho lol
Most of these people use their platforms to earn money, brag, show off their lives and try to make the “plebs” jealous. With that being said there are many golden ones out there who really make quality content and inspire and educate people. At the end we choose what we look at and if we are smart we filter the content more or less well.
I've personally never cared for the stereotypical 'influencers' and have never followed them, to a degree. I find my interest in those that create informative youtube videos, but I care more for the content rather than the creator of that content and those who produce recipes or DIYs on Instagram. I really only follow people that will create substance in my life and my personal growth through learning about new topics or developing new skills, if I come across anyone who doesn't offer me that and is rather promoting random stuff and posting selfies I ignore them. I think to that degree, I gather my interest in content creators and the content rather than what is deemed an influencer.
ngl zoe ur workout and tips CHANGED my life so i was actually really fat and chubby from the beggining, so one day i was going through yt and saw ur workout vids i tried one of it for a week and IT WORKED GREAT😭i started doing ur workout for slim arms legs abs and believe me my weight dropped DRASTICALLY you INSPIRED me to start working out because before i was working out and doing hitt workouts they didnt help much but YOUR WORKOUTS LITERALLY WORKED LIKE A MIRICALE for me i saw i was gaining muscle from other workouts but YOUR WORKOUTS MADE ME LOSE WEIGHT i actually wanted a petite and slim body rather than the thick one ilysm im only 11 and u changed my life
I have been following you since starting of 2020 and me I couldn't be luckier than finding you you are such a great human being, I always ran to yours vedio cuz they are just so so acknowledge ble and interesting, the information though. I can just imagine the time you have to put to gather everything at place
I always wanted to be a content creator RUclipsr was my dream and still is. Seeing how everyone around me is gaining followers like crazy and I’m not also gives me bad anxiety So for now I stepped back, kinda scared this isnt gonna work out but oh well, I can always just blow up on tiktok right?
I think of this topic the same way as a square and rectangle: An influencer is a rectangle, and a content creator (or digital creator depending on where you live) is a square. Not all rectangles are squares, but all squares are in fact rectangles.
Long time subscriber but I've never commented. I agree with SO many of your videos and love creators and influencers like you who take time with your videos and post aesthetic and thought provoking material! I avoid boring influencers who just flex their items or show how hot they are. Doesn't really interest me. I appreciate fashion, make-up, and beautiful girls but I need more beyond that. Also, I don't have Tik Tok, and stick to IG and RUclips because I usually want tutorials or discourse. Anyway, another beautiful video as always! Slaying like ALWAYS! Keep making videos for as long as it makes you happy please 🙏
I do content about New Orleans, and 3 times I have gone to an event & someone has called me an influencer I bust out laughing and said "Noooo" like it's the worst thing ever. 😂
I see a difference in Tiktok influencers and other social media apps are almost never influencers. When I see with 100K+ on tiktok or even 1M, I don’t care? I wouldn’t show up to their meet & greets If a youtuber has 100K that’s impressive Tiktok invites you and makes it so easy to follow and never see them again Idk I’m too tired
I know somebody who is an “influencer” (not saying her name for privacy) and she’s truly a horrible person who is incredibly full of herself and looks down on people who don’t have as much as she does. It’s sad to see her comments full of people who talk about how kind and sweet she is when I’ve gone to school with her since age 8-9 and the majority of the time she’s deeply unpleasant to be around.
Zoe, have you ever thought of what might happen after death, like do you think of things like that or are you mainly focused with your life here. Like do u believe in yolo or do you believe in something after?
My favorite influencer is someone who has a heart to see the pain and suffering of others,. Someone who talks about what really matters. Talking about buying fancy purse or houses - completely irrelevant topic for so many people. There are a lot of people who are being choked by the system of unequal opportunities . They have to survive just to make the ends meet . But, I take it ,talking about the social/ economic problems would not be kosher . U see the freedom of speech is very limited . Someone who is trying to talk about these topics most likely will be muted by the media.
I would also add economic instability as leading to the decline of the influencer. Less disposable income means fewer people are buying more (with fewer clicks for businesses) and fewer influencers can therefore thrive (or even survive in some cases) on an unreliable source of income. This latest financial downturn will impact the influencer industry even worse than GFC.
When we hear the word influencers we tend to think of a Rich, pretty women with millions of followers who post's video's every week or every day, we don't realize that they are called influencers because they can influence us, they have the power over influencing us, depending on how much we allow them to (Cause we ourselves could reject them indirectly influencing us) For Example if your Favorite Influencer who you've been watching for a very long time, has a certain type of lifestyle, you might start adopting some behaviors or habits from them. Another problem is that nowadays influencers love flexing about their rich, dreamy lifestyle's (which gets boring, and everybody loves doing tht nowadays), which honestly from my viewpoint makes the audiences lose interest, Im pretty sure those audiences were thinking, what's the point of watching somebody who has a different lifestyle from us? how bout we watch someone more relatable? I honestly never was into watching influencers, especially those vlogger ones (they seem boring) I only watch commentary influencers, A little bit of Fashion influencers and that's it.
What do you like or dislike about influencer culture?🤔 who are some of your favorite influencers?
My favourite influencers are mostly channels that create video essays and social commentary , Like yours, Mina Le's, Jarvis johnson's, Hasanabi. Or ones that provide educational content - Like Dr. Mike, Dr.K, Cinema therapy. Or channels that make me feel like I'm having fun with a friend (because aha I recently cut off some toxic friends and I feel pretty lonely) like internet mom ash, zoe unlimited (you ofcourse), Thewizardliz, lakia jai, and makingemi ✨
Zoeunlimited I love the way you talk about the truth and the title of your channel name is so good. I also like: Linda sun, glowingannas, Lena Lifts and Blogilates. Thats about it for me I am cautious on who I call my favorite influencer. But most definitely you. :)
I like art influencers, book influencers, commentary influencers and beauty influencers that are honest about what they like and what they dislike, and always tell when they are sponsored.
how they make a brand out of their personality,their lives their family, that's just too much and it's sick
My favorite influencer is someone who has a heart to see the pain and suffering of others,. Someone who talks about what really matters. Talking about buying fancy purse or houses - completely irrelevant topic for so many people. There are a lot of people who are being choked by the system. They have to survive .
Omg I got so scared cause I thought she's quitting doing videos
Same
Aww you all are too precious for me to leave🫶🏻💓
@@zoeunlimited And you are too precious for us to stop watching your videos, I swear the days I'm most productive is AFTER I watch your videos 😭
Samee 😢
Same
I agree with the third point. Now everyone's an influencer. The people who dance on silly sped up audios, the ones who put random glittery images and put a quote, the memers, cosplayers, animators, etc are all now influencers. Tiktok has surely helped them. Relativity and trust has decreased because of their over blown drama and extravagant life, to kids and teens. The ones i mentioned above are influencers, because they influence the opinion and mentality of a person.
when i tried to repeat trendy tik toks, i never got many likes from my folowers. when i followed my own idea, i got more likes and attention..
my problem with influencers is that there's too many of them right now imo. but with the popularity of tik tok and how easy it is to go viral on the app, it's no surprise that there's SO MANY young people gaining platforms online at the moment in a way that even RUclips wasn't able to reach. and most of them also share similar characteristics which isn't shocking at all.
And like most if not all of them are drop dead gorgeous
also the fact that it's so easy to go viral now actually compromises minors' security bc they can be shot to stardom incredibly fast almost accidentally, like charlie damelio, and being so young they're usually not ready to have a platform where suddenly they have the responsibility to not encourage wrongful behavior or say anything wrong. they're young! they haven't even figured themselves out yet and they have to figure out who to be on the internet and feel the need to please their audiences, it's scary:/
@@polavilchez Charlie's fame was not an accident, she and her family worked together to play the algorithm through illegitimate means. Nobody that famous off of seemingly nothing got there on their own.
@@hillarywin you can only BE an influencer if you’re hot. Hot ppl privilege is real
You ever see someone on the street wearing a really cute outfit, smiling like they’re having the best day ever ? You know how seeing them makes you wanna put on your best outfit and try to make the most of your day ? That’s the kind of influence I wanna have
This. Honestly. I have actually started to take care more of myself and what I´m wearing, and I want to inspire people more. And be like: Look, I´m discovering and improving my style and you can do it too! Clothes makes you feel so much better about yourself :D
I have been on a long dark chronic illness healing journey. I survived by laying on acupressure mats daily. I am trying to share about it in honest and positive way for those who could benefit. I want to help my ill and disabled community in best ways I can
I swear, people online always act like they are the one with the cute outfit, smiling, skipping around the sidewalks holding their shopping bags and waving "hi" to everyone. But IRL, why do I never see them?-
@@draculauraxox I live in South Africa so I hardly see these people that’s why I wanna become one of them
Influencers nowadays are just advertising machines. It’s become annoying that they are constantly shoving bad products (unethical as well) down my throat. I noticed it even more following people from before they became full time influencers and you see nothing is theirs anymore, every post is to convince you to buy something. The moment I unfollowed a lot of them, is the moment I stopped buying so many unnecessary things.
The worst part is that you can’t escape it, even if you pay a subscription to not see regular ads, the influencers still are walking ads. It’s sad honestly, because they stop being something that adds value to your life like Zoe’s content for instance.
I’m obsessed with your thought provoking content. I love how self aware and introspective you are even about things that actually impact your life ❤
I really appreciate how brave she is to do this kind of content
I'm worried that this oversharing influencers love to do will become the new norm - I have already noticed this happening. My classmates and friends are constantly posting about where they were, what party they attended, who they hung out with. And the only reason they seem to be doing this is to flex on others that they have a better life, because why would I want to know where they went?
That is... so scary in a way. I also feel like I´m a "victim" of this. That I tend to share what I´m doing. Not ALL THE TIME (thank god), but maybe when I´m at a nice café, or taking a walk with a friend. It is just... the feeling of HAVING to share something online? It doesn´t even help that I tend to feel lonely. I can´t imagine how it would be to share everything you do in life. It´s like you won´t even be in the present moment anymore.
@@Stuttsis I can relate to this so much. Sometimes I just stop and think for a second and wonder why I want to share that specific thing and I realize that I'm doing the same thing that I personally dislike. But it's so hard seeing that others share everything and it just makes me feel worse about my life :(
I see my friends all post about where they are going/ where they went and sometimes it makes me feel like I'm not doing enough with my life
@@draculauraxox I am so sorry to hear that :( something that might help a bit is to know that social media is always just the highlight of people's lives, and even when it looks like they're always having fun, remember that you can still have fun even if you do it in other ways or you do less of those things, since we all enjoy different things and that's okay.
I think that has less to do with influencers and more to do with online presence- before the influencer topic people were already discussing the "highlight reel" and fomo feeling when it seems like people are just doing so many cool things all the time (because obviously there isnt a reason to document boring parts of your life online as much). If you receive it as negative then stop viewing it. Personally I post places I go to because its my online photo album / archive and I want to remember where I went + I love seeing what my friends are up to since most don't live in the same countries.
Recently, I've seen a similar video about the ending of the influencer era. The conclusion there was that due to the lack of relatability, brands no longer will sponsor influencer videos. The new method to influence was described as the brands offering 'normal' people products or money and in exchange these people would post the products on Instagram.. so that the product is recommended by a friend and not an influencer... Apparently it's cheaper and more subtile.
To be honest, I do distinguish between influencers and content creators. And I have never perceived you as an influencer, but a content creator.
User generated content is on the rise
YES ZOE. "Add value" - that's my mantra as well, and I especially praise "influencers" who use their *influence* for good! With great power, comes great responsibility. The power of numbers cannot be underestimated. Just look at how trends like Squid Game made the white Vans sell out or the impact of Game Stop. Imagine how much better the earth could be if influencers use their voice for good.
Honestly, influencers have become so extra and fake that I find celebrities more relatable. (not all of them of course but a lot of them)
My fave youtubers are Q2HAN, Natacha Oceane, It's Yo Homegirl, CariCakes, Helena Rose.
It was over for me when I saw a 22 year old girl who I had thought was "relatable" announced buying her first house (and what a house!). And this happens with almost every influencer I follow.
I think influencers should be your - for the most part - friends on the internet who share their lives, struggles, achievements, goals, and what they've learnt, and through that growth there will naturally be influence - the positive kind. There will be more trust, and that can help younger folk apply what those influencers have learnt or have done - and see if it works for them. More direct and honest. I think that's healthy.
I've never had hundreds of different people appear on my page as I do right now. I would be the first to say that's amazing. That could be a good thing! obviously people out here want to share their lives and stories. But woah looking at my recommended - it's a lil overwhelming. The algorithm is getting pretty messy. Also, there's been a huge decline in views for pretty big brand channels as more small influencers introduce themselves to the platform.
Many newbies don't seem to know what to post, their content is pretty scattered. I hope these small youtubers find the content they truly want to share. The key is bringing something new and refreshing to the market - that's something I really value. And that's what you , zoe , bring forward to us - to me your channel is sort of a breathe of fresh air. You can sum up what's going on and come to a very organic and settling conclusion. And I appreciate that a lot :D
I truly felt it when she said "Actual Humans " cause it's hard to find people with a heart these days.
True, everything has turned so artificial in my eyes, truly sad
these are always SO well done- researched, well thought and spoken, dialectic, intelligent, edited, put together, honest… MMMM. i’m always coming back
That's why I only follow creative people who makes sense and brings value to me like you periodt
Forgetting the influencers for a sec... Your hairstyle is fantastic. It suits you so well.
My problem is not with influencers ...but with the algoritm. The fact that some of us that are artists or aspire to be artists in the physical and digital world and receive so little following even if we post constantly. I do not know what to say but I really worked hard and I feel real bad in the digital world . I did not make that huge following that all people are talking about and wanted to gave up so many times..But when I did I only gave up Social Media and saw that my work is improving but not recognised. So maybe I am bad ....at what I do now...or at making it work for me. Point is I do not know how to make myself be ok when everyone has this much following everywhere I turn to look.
heavy on the brands. I used to trust what influencers promote, but now i become skeptic of it because influencers would just promote anythinnggg.
some youtubers get really really boring after delivering the best content for some period of time but zoe is so consistent I never ever wished to have 3 videos a week from any youtuber other than her ♡
I respect you so much, just how open you are about yourself and being an influencer, you are the kind of role model we need!
To me, it feels like there’s a handful of influencer templates that people line up for and fulfill the same roll over and over. I like the idea of massive amounts of people wanting to express themselves and be creative and inspire others to be creative. It just feels like being an influencer isn’t that. I think celebrity culture is hanging on by a thread and the influx in influencers is the very end of it. If everyone is a celebrity then no one is a celebrity. I guess I’m just getting tired of hearing the same tiktok sounds and seeing the same day in my life videos again and again.
Just came across your channel, really refreshing seeing someone like you speak the truth on influencer culture. You're so correct about the market of influencers being oversaturated.
Thank you for the time and creativity and effort you put into making these amazing videos, thank you Zoe. ♡
I do want say that you really do add value to my life. I value your artistic creations, I value your perspective and your authenticity. Thank you!
In the early days of influencers I didn’t realise that they got products for free. So much money wasted 💸😪
Your videos helped me in my mental health journey tysm ❤
I have a dream to become a RUclipsr, not an influencer - I know it's damn sucks.
Great content, beautiful.
I think the number of influencers will go down drastically in the foreseeable future, but I think it'll pick back up again
When she said for “Gen Z their dream is to be an influencer.” I died a little inside, it’s not for me. I just want to be a vet technician….
Tbf I’m early Gen Z I (20) still remember when flip phones were popular
that's true, I'm Gen Z (21) and I feel weird when other people say they wanna be influencers, especially when younger people say it. But ironically, sometimes even I think "what if I was an influencer?", or rather "I wanna be an influencer" as well.
@@psychedelicspider4346 I definitely had that stage of being one of those “bookie/bookworm” girls on instagram in middle school (before it was financial option, I just thought it looked cool), but we pretend that didn’t happen.
@@strange_wilds I had my moments writing poetry on both Tumblr and Wattpad, actually I had a "story" on Wattpad, that I'd call more of a loosely connected poetry collection in Spanish, and it has had over 1.5 thousand reads.
I still in fact do have two Tumblr blogs, one in Spanish, the other one in English, just for fun 😅
Lol I’m apart of gen Z that wants to be an “influencer” I’m 20 still in college getting a degree in Design Management and I’m concentrating of Digital Marketing. I maybe want to build a platform for myself so I won’t have to rely on businesses to hire me as an artist and I can sell my own products and maybe one day when I’m older (like 50 something) I’ll open a physical brick and mortar art store and just do that till I die. For me content creation is just apart of the plan but not the final destination 🤷🏾♀️
I think it's interesting how much you can actually differ between content creators, celebrities and influencers. I also think the term "parasocial relationships" isn't just popular these days and used a lot in industries like music (esp K-pop) ect but also can be used with influencers BECAUSE of the personality they have as you mentioned. such an interesting topic imo
influencers should be people with a special expertise, knowledge or skill in a certain area and therefore be a good influence on others because they actually have a clue about what they're doing and saying. but nowadays all it takes for a random person with certain good looks is to upload a few revealing pics/videos, gets 5k followers and suddenly is an influencer who does nothing but promote questionable brands and products in effortless 10 second videos. this is what makes so many people lose respect for the entire influencer bubble. it's just too many scammers
Yea i think the reason why influencers were the thing to be for so long was because ppl wanted to be like a person that doesn’t really need to do anything besides exist to get a cool life. So they seek out ppl that are like to maybe daydream about being them or actually trying to be like them. But that’s not achievable for most ppl so now seeing the average plain Jane being able to be amazing at a certain skill PLUS willing to show their raw self to the world is way more relatable and alluring cuz it feels more attainable
this was really insightful. My prediction is that people who work on community and remain authentic, forging a relationship with their viewers, will remain -- because there is something special about being a part of a community.
Yasss Zoe I agree with you on wanting to taken seriously as a content creator. I think that the term influencer has a lingering shallow feeling around it. I do somewhat agree with Emma that influencers might coming to an end, but I also feel that people are now looking for more creative content due to the pandemic being lifted in certains areas. When we were stuck at home I think anything form of media that could take us away from what was going on. Just a thought. Loved the video ❤
Your videos always leave me thinking. I admire how thoughtful and reflective you are about issues that matter to you.
this was so interesting. i love just watching you videos while studying or collaging. it’s incredibly relaxing.
That's the reason why I love Zoe so much!! She's so honest with everything and I love her videos. As she mentions, she is a good story teller and it's natural. It feels real the message that she portraits. For a second, I thought Zoe was stopping making videos. Thank goodness that she's not!! 💓💓
People just don't want to work hard anymore. I like the creators who CREATE. I feel like influencers will still exist, but it will just be harder to make it your career. People will probably start valuing quality over quantity (which they should) and be very picky over who actually makes it. This age of people just relying on their looks and not putting effort will be gone. I'm considered a gen z, but I feel like a millennial of how I just keep running into people who expect that glamorous lifestyle to happen to them with minimal effort and I can't stand it. Also, can people please stop calling themselves an influencer after they've posted 1 video? I want to be a fashion designer, but I don't even call myself a designer because I simply lack the knowledge and I need to learn at least the standard before I can start telling everyone I'm a fashion designer. If you start giving yourself a title without enough experience, the people who want to hire you for marketing (or whatever) won't take you as seriously unless your videos are top notch quality.
it's the big sister conversations that makes me come back for more of your videos
Aww I know!!
what i have never understood about all this influencer phenomenon, is why would someone buy something just because an influencer recommended it/ is using it...
Parasocial fans will and do. (As a person who works in digital marketing)
For real!
ok... for the first time, I truly feel old. This feeling of everyone having a voice now and so many possibilities of getting to know a whole lot of people and build a community, I distinctly remember having that feeling and thought when I was 16. (which was 21 years ago). Not that much has changed in my experience, except for more media online, and in general more information. and of course much more people, but the experience is not much different. For the social phenomena... people as a species hasn't changed in thousands of years, so it all feels kind of the same, only the medium changed. allthough... maybe it did became easier to grow extremism. flat earth believers and other such conspiracies became bigger because these people also can easily form an online community and build themselves a bubble.
there are two things that I dislike about the word influencer:
- anyone can call themselves an influencer, so the word doesn’t add any significance nor value to your self. You cannot call yourself a doctor without haven’t gone to university, but you can call yourself an influencer without doing anything in your life (you can be pretty and that’s it). It doesn’t add the hardness other jobs do.
- also, the term influencer applies to lots of different groups of people. you can be an influencer who works harder than anyone. But you can also be an influencer who is just lucky. In fact, when you think of influencers, you generally think of the second group of people, so that’s why everyone wants to be an influencer, because it seems that you get to be famous and rich by doing nothing.
sorry for my english. also this doesn’t mean I don’t like influencers, I respect lots of them so much, that’s why it frustrates me.
I haven’t watched the full video yet, but I realized it shouldn’t matter if someone wants to be an influencer. If that’s what will make them happy, let them live their life. But if their influencing involves lies and faking things such as plastic surgery then that is messed up.
perfect time to watch zoe while i do my nails!!
I just saw your comment on Catherine Mannings video 3 years ago saying “Any small time RUclipsers struggling!?” And look at you now!!!! Crazy how much you have grown!
I just subscribed to your channel and I look forward to watch more of your videos! I just started my channel last week but I only have my iPhone to use right now lol 😂
There’s no originality anymore. Just got recommended a video of “all the things you need from Shein to be an influencer.” 😵💫
I personally think that the democratization of the plataforms has been a good thing. With everyone being able to be creative and share and romanticize their own lives even in a poor quality way, we ended up having more dance and music and art in our lives. And, although it is getting to the point of saturation and, therefore, to the point all those things become boring to us, in the end those who will last longer will be the people actually studying to make things more aesthetic and artistic and we will just go back to the same cycle, but this time with more people discovering themselves as creatives and artists or simply not and get to the conclusion that they are happier with a non-spotlight life, that there are better things to do than being famous in the way we define fame. I might be too optimistic tho lol
This is a really positive way to look at it, love this 🥰
Most of these people use their platforms to earn money, brag, show off their lives and try to make the “plebs” jealous.
With that being said there are many golden ones out there who really make quality content and inspire and educate people.
At the end we choose what we look at and if we are smart we filter the content more or less well.
Completely unrelated but can we please talk about her dress ??? IT'S GORGEOUS 🥰
"you don't use the I word!" - this hit me harder.
I've personally never cared for the stereotypical 'influencers' and have never followed them, to a degree. I find my interest in those that create informative youtube videos, but I care more for the content rather than the creator of that content and those who produce recipes or DIYs on Instagram. I really only follow people that will create substance in my life and my personal growth through learning about new topics or developing new skills, if I come across anyone who doesn't offer me that and is rather promoting random stuff and posting selfies I ignore them. I think to that degree, I gather my interest in content creators and the content rather than what is deemed an influencer.
I got so scared she was quitting, when i tell u my heart stopped.
2:09 OMG I NEVER THOUGHT I’D BE SEEING IBAI ON YOUR VIDEOS AAAAA
I feel like that dress was designed to be worn by her ✨
ngl zoe ur workout and tips CHANGED my life so i was actually really fat and chubby from the beggining, so one day i was going through yt and saw ur workout vids i tried one of it for a week and IT WORKED GREAT😭i started doing ur workout for slim arms legs abs and believe me my weight dropped DRASTICALLY you INSPIRED me to start working out because before i was working out and doing hitt workouts they didnt help much but YOUR WORKOUTS LITERALLY WORKED LIKE A MIRICALE for me i saw i was gaining muscle from other workouts but YOUR WORKOUTS MADE ME LOSE WEIGHT i actually wanted a petite and slim body rather than the thick one ilysm im only 11 and u changed my life
Girl you are 11 :( At least wait a few years to worry about your body.....
gosh i miss emma's videos so much
You're the one who i am growing with zoe
I have been following you since starting of 2020 and me I couldn't be luckier than finding you you are such a great human being, I always ran to yours vedio cuz they are just so so acknowledge ble and interesting, the information though. I can just imagine the time you have to put to gather everything at place
Girl ur eyelash! 😭😭❤
I'll come here again in 7 hours. It's 2am here and I need to sleep, I just loved being this early 🤣
Off topic but you look so pretty and elegant 😭 that dress on you is everything
yesss omg Do u know the name of the dress? looks so pretty
I love your outfit!!
I always leave Zoe’s video with more knowledge and more passion about society and the world, thank you :)
I always wanted to be a content creator
RUclipsr was my dream and still is. Seeing how everyone around me is gaining followers like crazy and I’m not also gives me bad anxiety
So for now I stepped back, kinda scared this isnt gonna work out but oh well, I can always just blow up on tiktok right?
I love ur fits in your videos sm omg
I love how calm you talk 😍
this pink dress 😍
I think influencers have just become the same as traditional media celebrities :/
Your videos are always really smart and well researched. Also, those classy outfits in every video 🖤👌🏼
Thank you for a great therapy session 💖💖
And nothing of value was lost.
Tbh i really do not like the idea that everyone can be an influencer but idk let's see what happens. Btw i love your videos. ♡
Everyone’s a brand. Everyone’s an influencer. When you put your life on social media and are subjected to constant advertisements, trends..
I noticed that channels that add value are the onse who are underrated and have fewer followings.
I've never been into influencers, they're all weird
Girl those earing and you hair make you look stunning 😍 ✨ 💖
her videos r so entertaining and informative i love her channel sm
I really like your video you seems really mature and you are really coherent you are a real breath of fresh air:)
I think of this topic the same way as a square and rectangle:
An influencer is a rectangle, and a content creator (or digital creator depending on where you live) is a square.
Not all rectangles are squares, but all squares are in fact rectangles.
Thanks for alwasy sharing stugff like this it teller a lit abt our society 🥰💖💖👑👑👑👑👑
thanks for answering.:)
That dress on you is GORGEOUS OMG💕
Tbh i don't care about influencers but couldn't we have come up with a better name?
I love the way you storytell
Intrusively cared more than necessary about the falling lash
your video titles are always *chef's kiss*
Long time subscriber but I've never commented.
I agree with SO many of your videos and love creators and influencers like you who take time with your videos and post aesthetic and thought provoking material!
I avoid boring influencers who just flex their items or show how hot they are. Doesn't really interest me.
I appreciate fashion, make-up, and beautiful girls but I need more beyond that. Also, I don't have Tik Tok, and stick to IG and RUclips because I usually want tutorials or discourse.
Anyway, another beautiful video as always! Slaying like ALWAYS! Keep making videos for as long as it makes you happy please 🙏
I do content about New Orleans, and 3 times I have gone to an event & someone has called me an influencer I bust out laughing and said "Noooo" like it's the worst thing ever. 😂
thanks zoe for the valuable and creative storytelling. I like to play games while listening to your vids :)
the intro sounds like a gossip girl episode and i’m living for it
I love your videos so much
I see a difference in
Tiktok influencers and other social media apps are almost never influencers. When I see with 100K+ on tiktok or even 1M, I don’t care? I wouldn’t show up to their meet & greets
If a youtuber has 100K that’s impressive
Tiktok invites you and makes it so easy to follow and never see them again
Idk I’m too tired
I know somebody who is an “influencer” (not saying her name for privacy) and she’s truly a horrible person who is incredibly full of herself and looks down on people who don’t have as much as she does. It’s sad to see her comments full of people who talk about how kind and sweet she is when I’ve gone to school with her since age 8-9 and the majority of the time she’s deeply unpleasant to be around.
Zoe, where did you get that dress from?? You look beautiful, love you❤
if you find out the name of the dress pleease tell me
Zoe, have you ever thought of what might happen after death, like do you think of things like that or are you mainly focused with your life here. Like do u believe in yolo or do you believe in something after?
I swear during quarantine when we were all locked inside I swear there was a new influencer who got famous and a blue check out of literally no where
My favorite influencer is someone who has a heart to see the pain and suffering of others,. Someone who talks about what really matters. Talking about buying fancy purse or houses - completely irrelevant topic for so many people. There are a lot of people who are being choked by the system of unequal opportunities . They have to survive just to make the ends meet . But, I take it ,talking about the social/ economic problems would not be kosher . U see the freedom of speech is very limited . Someone who is trying to talk about these topics most likely will be muted by the media.
I would also add economic instability as leading to the decline of the influencer. Less disposable income means fewer people are buying more (with fewer clicks for businesses) and fewer influencers can therefore thrive (or even survive in some cases) on an unreliable source of income. This latest financial downturn will impact the influencer industry even worse than GFC.
I love this channel ❤
I am so happy that I don't have tiktok, instagram and Facebook. Living a happy life. And I am 30 years old. Not missing anything.
I love how we going back to the old style of intagram!! Where everyone is an influencer in their own little virtual world🖤😘
When we hear the word influencers we tend to think of a Rich, pretty women with millions of followers who post's video's every week or every day, we don't realize that they are called influencers because they can influence us, they have the power over influencing us, depending on how much we allow them to (Cause we ourselves could reject them indirectly influencing us) For Example if your Favorite Influencer who you've been watching for a very long time, has a certain type of lifestyle, you might start adopting some behaviors or habits from them. Another problem is that nowadays influencers love flexing about their rich, dreamy lifestyle's (which gets boring, and everybody loves doing tht nowadays), which honestly from my viewpoint makes the audiences lose interest, Im pretty sure those audiences were thinking, what's the point of watching somebody who has a different lifestyle from us? how bout we watch someone more relatable? I honestly never was into watching influencers, especially those vlogger ones (they seem boring) I only watch commentary influencers, A little bit of Fashion influencers and that's it.