The Dark Side of Filippo Loreti: The Untold Truth Behind Making MILLIONS from Chinese Watches
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- Опубликовано: 10 июл 2024
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In this Filippo Loreti watches review video documentary, we see if this Kickstarter brand lives up to the hype. Are Filippo Loreti watches any good? Is Filippo Loreti a good brand? I'm not so sure.
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Disclaimer: This video is sponsored by Squarespace. I do use affiliate links when linking products in the video description. Ben's Watch Club is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com and affiliated sites. We also utilize affiliate programs with retailers such as Jomashop, Aliexpress, WatchShop and more.
Ben's Watch Club tends to cover affordable watches like Seiko, Timex, Casio, Citizen, MVMT, Vincero, Bulova, Orient, Hamilton, and more. We rarely feature luxury watches like Rolex, Patek Philippe, Breitling, Tag Heuer, Tudor, Grand Seiko, Cartier, Omega, Audemars Piguet, or Hublot due to their price. 
Хобби
Thanks to Squarespace for making this video possible, along with The Watch Movement for providing the cringe mobile ad clip; you can check out his work here: ruclips.net/channel/UCnuViqRaK2ZB045D34CbeqA
For anyone wondering about the advert audio - I was forced to try and isolate to vocals from the bgm, in order to avoid potential false copyright strikes on the channel (so, it's a bit muffled). Thanks, Ben
Gotta say Ben that is possibly the best piece of RUclips horological journalism I think I've ever seen and immensely entertaining to boot! That darts segment killed me 😂 awesome work mate and needless to say Fillipo Loreti are to be avoided like the plague! I salute you sir.
@@liambyrne3488 thanks very much Liam, took a long time to edit haha!
Leveled up educational and responsible vlogging. :)
Got a request for you Ben; Best watch for astronomy nerds.
I was kicked off their second campaign for calling out their paid reviews on TrustPilot...
Filippo Loreti is so italian that here in Italy we have never heard about it
Coming from Poland, just across the border from Lithuania, I can tell we have a ton o local brand with "Italian" names. "Gino Rossi" shoes springs to mind, there's even Polish pasta brand with "Italian" name ;)
@@leszekkadelski9569 wow that's crazy
@@meddler30 Just bullshit marketing. Anything of a brand with a Western-sounding name seems better here. It is mostly German names that get abused ;)
The only italian watchmaker to go with is Panerai
Forget Filippo Loreti. My watch is a Mattia Frattari.
MVMT and vincero: " *were cutting out middleman* "
Filippo loretti: were cutting out delivery man
Thanks for the heart
😂
@@Leonnetje. thx
🤣🤣🤣
jajajaja
People don’t stop you in the street to talk about Rolexes, unless they want to say give me that Rolex.
To mug you probable.
They were about to mug but realized it was Filipo Loretti hence didn't. Not worth the hassle.
I've worn a rolex daytona for two years and only one person even noticed it was a rolex.
In the back-streets in a city? Bingo. The only reason you get stopped about your watch is to hand it over (especially if it’s a big Submariner of sorts). Had an experience like that in Berlin a few years ago (not Rolex, I wouldn’t buy one let alone walk around Berlin in the ‘immigrants’ area of town at 2am)
@@swewunna If they catch you with a Filipo Loretti, they may even give _you_ money out of pity. ⚰
if you hear "cutting the middleman" in any ad, walk away.
cutting the middleman, affordable luxury, disrupting a billion dollar industry. Take your pick.
@@cfcblue8 Well, Oris are affordable luxury, tho...
@@kevintanumihardja3881 I’d call them as more of an “entry level luxury” rather than as affordable luxury
Most micro-brands do that too so it’s not that simple.
@@anonimushbosh Not just microbrands. Union Glashütte has this whole affordable luxury crap on their website while being a decent brand owned by the Swatch Group.
A brand like MVMT/Vincero aren't good value for money, but if someone wants to pay too much for a Chinese watch and are happy with what they got, there's nothing wrong with that... Especially when there are channels like this one, out here, providing the information you need to make a solid purchase.
But if a company like this is actively deceptive, or worse, a scam... it's disgusting. Thank you for continuing to expose dodgy companies like this one!
MVMT was a cheap disaster. Vincero I never had issues.
@1betterthanyou1 I personally own 2 Vincero watches, and they’ve never had issues yet (for the 4 months I’ve had them, so keep that in mind). I’m not going 2 say it’s high quality or that it cuts out the middle men, cuz it doesn’t, but I do like the way they look, and it operates good enough for me. The customer service is also good, the delivery dates are reliable, and it seems like the company is open about their product, even saying that the founders themselves moved to China, which is something that most companies don’t have the balls 2 do. It builds trust with the company, and it seems like said trust is being backed up by their more recent investments that u brought up. My only hope is that they rebrand from an “Affordable Luxury Watch” brand to a fashion watch brand, which is much more accurate
Nah if you want a Chinese watch just get one on alibaba. When I was a kid and didn’t have too much money I loved getting cheap Chinese watches. There’s really nothing wrong with the quartz movement, even a $6 Chinese watch can be fairly accurate. The problem is when brands try to sell that $6 for $200 without making any changes.
I bought two watches from vicero and the stap kept breaking
“10 year warranty” I think they meant “10 year delivery”
lmao so true
People who think this brand will last ten years raise your hand. Heck, they should offer 100.
Wassup Guenther
😅
PP: You never actually own a Patek Philippe. You merely look after it for the next generation.
FL: You never actually own a Filippo Loreti.
The worst thing is, that if it does arrive then you DO own a Filipo Lorretti. I think that is probably a worse outcome overall.
If you are lucky
😂
@@sargonixofur1234 then u get to keep it for the trash bin
Lol this comment section is so good
Perhaps made in the Italian region of SCAMALOTTI.
Frank, very good. Or of course the famous Italian region of "Rippoffaderci"
@@paulandrews7622 both of u are quite creative!🤣🤣🤣
@@paulandrews7622 LOOOOL
MVMT and vincero: " *were cutting out middleman* "
Filippo loretti: *were cutting out delivery man*
@@khmerkandal121 🤣🤣🤣
Nobody stops anyone in the street to talk about a watch unless they want it off your wrist at knifepoint. What a load of nonsense this brand is. It's a pity there aren't laws to stop people pretending to be Italian or luxury or just plain old "snake oil" salespeople.
Exactly. They're appealing to a certain type of very sad person, who thinks that a watch is going to make them popular or cool or whatever. I for one don't buy watches to receive compliments - I'd honestly be happy for people to not speak to me. I buy them because I enjoy them.
Weird how people rarely talk about this as one of their shady advertisements points, or so I have seen. If someone comes to me just to compliment my watch, especially a complete stranger, I'd be scared shitless, because for sure it's a robber coming for me. I'd like a watch to look good, but being a robbery magnet would surely detour me away from buying one of those. I think only very insecure people would fall for that one, but considering how Filippo Loreti is still around, it's sad that using a cheap psychological trick like this would still make bucks for someone.
Hate these guys. Have been reaching out to me for years. Now I’m tempted to get one in just to roast. Scammers. Awesome video.
You'll be waiting for MONTHS to get one, at least Vincero ships watches!!!
Jeeef The Great says the one without a single video uploaded. 😂
Jeeef The Great naaa it’s ok. I’m ahead. Covering serious watch brands that aren’t full of crap.
@@jeeefthegreat7555 incel?
@@jeeefthegreat7555 more like in the sense of negative attitude towards girls (incels see girls as like the lowest beings, cause they r butthurt lol), cause u used chick as kind of an insult if i understand right? Bit fucked up tbh m8
Ah two dislikes, it must be Danielius and Matas. Lithuanian brothers.
Again, I am really sorry, there are some truly disgusting people in my country - but most of the true thieves are politicians.
Dont be ashamed, they are in every country, its just that some countries its easier for them to practice. And dont get me started on politicians lol ;)
Now 10. Their parents and grandparents also saw the video.
They look like a meme - those "Da Vinkeee?..." idiots.
"Affordable" and "Luxury" should not go together.
lol...oxymoron
They literally by definition do not go together LOL
"I got this 'affordable' fillipo spaghetti instead of that 'luxury' watch"
If I also had to come up with a fake Italian name, I'd come up with something similar to filippo lorriti. That or parmigiano reggiano.
Nah mate, it's all about Spaghetti Spameti
Lorem Ipsum is available... That would actually be very appropriate here, "insert watch here"...
What you said about people's reactions to watches is so true. I was a teacher and I would typically see my students twice a week. With my collection of 20-25 watches, I could go months without wearing the same watch to class. Guess what? NOBODY ever said anything! I don't think anyone even noticed. I think in 20 years of collecting, I've had maybe two or three strangers compliment my watch- in 20 years!
Not going to lie i would if thats the case but id be shy because I did it multiple times before like my cousin etc but nice man keep on going!
I have a the Certina DS Super and it perfectly matches the orange color of the uniform shirt at work. I put it on a black leather strap with the same orange stitch. I wear it every Friday. Nobody has noticed. 😆
It looks like you was a damn good teacher having had maybe two or three boring moments in 20 years.
You would probably have passed the Diogenes fish test.
This is a good service to the watch community.
Ben, mate, I must say... What an absolute legend.
Thanks Pedro
@@BensWatchClub I just hope the Italian-Lithuanian brothers don't kidnap you for damaging their "flawless" reputation. Keep going strong mate, in my opinion, you're up there with TGV and JOMW when it comes to watch oriented RUclipsrs.
Exactly! A bit like saying an old baby...if it's old then it can't be a baby!
Ben certainly leaves no stone unturned with his honest reviews and insights! Many of my watch purchases are literally based on the opinions of this channel.
Thumbs up for creating the most kickass horology channel on RUclips.
Regards
Alawhie
South Africa
Filippo Loreti: We finna kill it in the watch game😝
Ben: Hold my Casio....
😂
Nope. Wrong. People will still fall for this scam.
There are lots of brands which copy random designs from Longines, Timex or Seiko, put some nice sunburst on the dial, take a generic SS case and put a 2€ Miyota (or, if you are lucky, a 10€ Ronda) inside, sell it for 200€+ and talk about luxury. Obviously made in China, you overpay 100-300%. BUT at least you actually get a watch which works as a watch for your cash. This here is just a scam.
Btw. your editing just reached a higher tier.
Darts bit is pure class 😂
BULLSEYE
For the same cost I'll Stick with my Seiko 5 sport
Love the seiko 5s. The true “affordable luxury” for me
@@cabroncito600 yes they are very good value for money. Also recently been looking at orient as their mako looks pretty decent.
Production and content quality on this was incredible Ben. Fantastic job, enough said.
Thanks a ton!
Good job at exposing this scammers. Ever since i started paying attention to watches i keep asking myself a question. If these companies selling cheap chinese watches are so successfull marketing this garbage, wouldn't companies producing quality products like Seiko, Orient, Timex, Casio etc. demolish them with the same approach. I mean they certainly can afford it. And yet i keep seeing ads for this garbage on all social media. It seems there is a huge demand for budget quality watches, but the companies with quality products don't push them at all. Weird.
It may be because actual watch companies don't want to demolish their reputation with absurd claims.
@@nu1x Well thats the thing. They don't have to lie, because their products deliver. On the other hand, you may be right. A lot of times we believe inflated claims of advertising, even though deep down we know they're not true. And these scamsters take advantage of that.
Too bad actually, because there are ton of better options out there.
Truly I'm thankful for this. I was able to buy 12 smaller Seiko that fit my wrist (38m) and not at more than $160 -all automatics✔️
@@surfside75 thats crazy! How did you accomplish that?
Orient has horrible marketing and Orient USA seems to be run by one man.
Italy has almost nothing to do with modern watch making, so why all the lusting after mythical "Italian" watches?
Locman, Meccaniche Veneziane, Panerai, UBoat, Squale, Unimatic, Anonimo, Bulgari, Giuliano Mazzuoli... When you don't know stuff, better to keep shut...
@@AlessandroGenTLe three of those are well known and i think squale is swiss, no need to be smug. i agree with the original commenter in that it would be more prestigious to claim to be a swiss or german watch brand than an italian one.
@@mitchaelhollingsworth1698 Squale (like Panerai) is swiss constructed, but the HQ is in Italy (Squale in Milan, Panerai in Florence) :) Locman too is interesting. They are based in Elba island and opened the "Scuola Italiana Orologeria" (Italian school of horology) there, where they produce in-house movements (actually a date/time automatic and a chrono/time/date automatic in their Montecristo line). But they seriously need to giveaway the quartz based watches and reposition themselves when it comes to mechanical ones.
About watchmaking, of course now Swiss is more regarded than nearly any other country for movements (even tho they started back then to fake UK/French movements, more or less like China does now with Swiss ones), Italians are more famous for the design and are very strong in more heavy mechanical stuff like aerospace and cars/bikes :) Each his own.
People strongly associate Italy with excellence in design and manufacturing, often for good reason, that's why they claim Italian heritage.
@@AlessandroGenTLe Um sweetie you're not winning over by being more smug and full of yourself than Napoleon Bonaparte :) Oof yikes not a good look 🤡😬
I need to check out this entire video. PL reached out to me several times, but I declined. Look forward to having you on the show brother!
I will be totally waiting for that episode!
will be fun for sure!
Absolutely excellent commentary, investigation, and production on this one. Stellar job Ben.
Such a great video. Thanks for taking the time to make it. I will definitely share it now when now people ask me more details about this brand 😉
Your channel is growing fast! Good work, Ben! Greetings from Argentina.
EPIC, EPIC video all the way around! Great job Ben! The editing, information, research were all on point! Thanks for putting in the work to make this video! I agree with your opinions about this brand! Hopefully your exposé will be spread far and wide and keep many people from getting duped by this brand!
Thanks a ton!
Absolutely great content, thank you for putting so much effort into it, it's really appreciated!
Great video. Would love to see more of these in depth looks at brands. Keep up the good work. Love to see your vids.
I'm totally new to this channel and just trying to start getting into watches. This is probably the fourth or fifth video of yours I've seen, and immediately I could tell this had every single mark of a viral video. Its high quality, funny, drama. Its a sudo content cop, and I love it. It's a shame the algorithm never brought the the fame you deserved for this, so take my subscription.
Great job, editing on point!
Great video, and what a great production!
thanks for the video! Been wanting this for a while
This was a really great vid, keep up the good work :D You should make a series out of this idea...
Loving the Terms and Conditions - point 6.
"Must be spelt correctly"... and in the same point "...display the brand is a positive and favourable way at all times."
Classic.
O boy let me get a coffe and a snack, finaly an honest “review” of this brand.
Good job! Ben Informative and good fun.
Loving this new form of content!
Yay new video really like your videos
P.S. This deserves a second post: Ben, you've outdone yourself with this video. Well done, mate
Thanks for investigating and showing us the results. Very informative!
Excellent information here, thank you for putting this up for us to see.
Cracking stuff, appreciated
Ben, excellent detective work here. Anyone with marginal watch knowledge spots the scam here immediately.
That Orient was stunning by the way. Great video, getting better and better my friend!
Glad you enjoyed it
Great information!! Thank you.
Great video - great research, great script, great editing - thank you very much! Only downers were the four ads for fashion watches in between ;)
Thanks for that!
Good Job Ben.
More videos need to be made about these Fashion Brands and the way they're tricking people into spending money on junk.
This was informative with good evidence backing your video.
Keep up the good work!
Hands down the best investigative journalism I have seen on RUclips in a long time regarding watches. Well done for exposing this shameless fashion brand of scammers. 🙏🙏🙏🙏🙏🙏👍
Great video for content and production. Subbed
Excellent insight and investigation. I'm sure you've saved people a lot of money. You've gained another subscriber and possible customer.
All the best from. Taos, New Mexico USA
This is outrageous! I have seen their adverts on Instagram, never really liked their style, but if I would I could easily have been fooled into buying one. So thank you for this great video.
that mama mia threw me off balance but then ben puffing his musthace made me do a mental backflip
WOW! Just stumbled across this while researching for a new watch. Awesome video
Great video! I appreciate the effort in the research. I have been afraid to back any watch on Kickstarter for this very reason.
Also the quality of your videos have been really improving lately. Great editing and I love occasional jabs in there too.
brilliant editing going on in this vid mate 😂
On their second KickStarter, I initially backed it but quickly found out that these were made in China. They kicked me off the KickStarter page for bringing this to light and they refunded my money. Lo and behold, they accidentally still sent me the watch a few weeks later. It's not bad for a free watch!
Edit: I was stopped once on the street while wearing my Grand Seiko SBGA211 by a fellow fan of the art of horology who just wanted to tell me how much he loved the piece.
Lol just commented the same about my Seiko 5 Automatic. I often get comments from colleagues about it.
That was awesome!! Thanks for putting that together.
Excellent video, great editing and well explained, what's not to love ?
Great video mate. There is no such thing as affordable luxury. If that's ever in the description or the advertising... walk away 😂
Great video again, a lot of work has been put into it 👌🏻!
your best video by far. Loved the edit, script and every second of it
I had a strange experience with them a year ago. Some marketing person reached out to me asking if I wanted to review their watch. I agreed but made them aware that I make honest reviews. All of a sudden they withdrew the offer to send in a watch and came up with some lame excuse. They do not accept honest reviews because honest means the lack of quality of their watches will be revealed.
You should not have warned them beforehand so you would have roasted them badly
The production quality on this video is top notch
Way better than production quality of Filippo Loretti watch😂
Excellent produced video. Good work my man! Interesting indeed!
Thank you for video. You answered to all of my questions. RUclips is throwing me their ads since August even in this video.
One of your best videos, absolutely loved the presentation
Glad you enjoyed it!
Thank you so much for doing this video Ben. I ordered a watch in August and still have not received it. I got the same response about it taking months for delivery, yet it was never mentioned at the time of purchase. Once I completed my sale I was under the impression I would have the watch within 3 weeks. Nothing yet and it's been three months.
1 year later, did you ever get the watch?
Awesome video - Thank you!!!
Very professional and interesting. Good job
I'm Italian and I laughed so hard watching this.
There aren't so many real Italian brands. Many of them are just microbrand like "Meccaniche Veneziane" or "Vertigo Watches". However I suggest to check them out.
Trifoglio has some dope stuff you don't see everyday.
@@smashexentertainment676 Also Terra Cielo Mare had some cool pieces. Especially for aviation geeks
@@fedomandez idk, they remind me of U-Boat, not a fan 8))
Meccaniche Veneziane looks alright, Vertigo is too vintage for my taste. Seems like both share the same movement.
@@smashexentertainment676 they go for Nh35 and 2824 swiss clones (depa, stp)
10 years guarantee? Maybe you'll receive the watch about 10 years after purchase. Ridiculous company this is. Well done and great to see an honest video about this company
This is an awesome quality video and investigation, keep it up!
Thanks for your review mate ,i hope your videos reach more people
Thank you so much for this video. It is the best thing that happened in 2020. I'm from Lithuania and we call them scammers here.
Bravo for the video! Hope it reaches a lot of watch enthusiasts. I'm sickened with these liars selling overpriced junk.
PS: absolutely mad video content! 😍👍🏿
Great insights. Just discovered the channel and really impressed with the first few vids I've watched. Good work fella.
Really well made video Ben, congrats.
Happy to say that I'd never even heard of them before this... I must be doing the internet right.
Very good analysis.
That Orient is absolutely gorgeous, might pick it up + i like your content so ill make sure i use the link ;)
Great video, well done 👍🏻
Great content, keep up the exceptional work.
A detailed and insightful video. Well overdue to call out these ripoff Brand’s. Nice job.
"people stop me in the streets", that's weird i have a vacheron constantin and no one's ever said a word about it.
Lucky bastard
Ha! If you're walking around the streets wearing a Vacheron Constantin and someone randomly stops you, chances are it's because they're about to mug you
@@LegioXIII-SPQR that'd be a shame as i'd have to ventilate the worthless thief, i carry a .45 at all times, m&p shield, powerful little bastard, bullet chambered, no one is taking a fucking dime from me.
@@silverghost4206 whats your email? i'll send you a picture
Awesome Ben! Real substance To this piece and extremely informative! I was watch Enthusiast and collector I very much appreciate the effort she displayed here to stop people, that might not know better, From being ripped off! Cheers!
Great video Ben
The name is reminiscent of the early 90's clothing brands that popped up all over the place 'Gallini' was one I think..don't think they fooled anyone. I'd rather buy a watch with Mascarpone on the dial😂
has a ring to it lmao the Mascarpone watch company
I'm waiting for a "Gorgonzola" cronograph
I just bought a Lorus titanium after watching one of your previous videos. Thanks for highlighting that one Ben!
Right on!
Me too!
Excellent video! Subscribed!
This is such a good video wow you nailed it. Super entertaining great f-ing job really, well done!
Me watching this after buying one: "chuckles" I'm in danger.
I messed up as well
Fantastic Video Ben, I've been seeing the ads for months and instantly skip them as I know they are useless garbage, I'll take my Casio over them any day.
Thank you Ben for the quality of your reviews, and your honesty
Such a well done video, very insightful. I love watching youtubers that seem like genuinely honest and friendly people. Keep it up Ben! :)
Thumbs up for the mustachio’d Italian impression
I have been buying from Chinese manufacturers for 5 years. This is how they work.
They make a production line and a design. They then try to take orders for future production runs. They take full payment first to pay for manufacturing overheads like materials, workers and even the factory rent.
This means the company only has to invest 30% of production cost and they get there profit before the item has been made.
This is top notch material. Appreciate your reviews and videos so much!
You have done a such great job analysing and exposing this brand and its dodgy (imo borderline illegal) business practice. Such a bold and brave attitude, just we really need! Great job Ben, please keep up the good work