Can You Trademark A Smell? The Power of Trademarks with Nico De Jong

We delve into the Intellectual Property world of trademarks with Nico De Jong from Loft Legal! 🌟 Whether you’re an entrepreneur, marketer, or just curious about intellectual property, this episode provides valuable insights on how to protect and enhance your brand through trademarks.
🔍 Episode Highlights:
What is a Trademark? 🏷️: Nico De Jong breaks down the basics, explaining what a trademark is and why it’s crucial for safeguarding your brand’s identity.
Beyond the Basics: Discover the surprising things you can trademark, from words and logos to colours and even smells! Yes, you heard that right - a distinct scent can be a trademark too! 🌈👃
Creative Leverage: Learn how to use intellectual property creatively to build a strong and unique brand position in the market. Nico shares practical tips and real-world examples of how businesses have successfully leveraged their trademarks to stand out.
Marketing and IP Synergy: Understand how a robust trademark strategy can complement your marketing efforts, adding significant value to your brand and giving you a competitive edge. 📈✨
This episode is a must-watch for anyone looking to protect their brand and harness the full potential of their intellectual property. Nico De Jong’s expertise and engaging explanations make complex legal concepts accessible and actionable for everyone.
You can learn more about trademarks and digital marketing on our website www.squidgroup.co.nz/marketin...
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