Philip Kotler: Marketing
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- Опубликовано: 27 май 2024
- America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps-product, price, promotion, and place-takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.
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So this is the man that developed the 4 P's. Amazing.
MR KOTLER IS A GOOD MAN.HE IS VERY EDUCATED AND HE KNOWS VERY WELL HIS JOB.
WELL DONE.
After first 10 min of this presentation i feel like every thing i had learned at college is nothing
LOL
totally agree
That piece when he explained about 10% allocation towards Digital advertising. Phenomenal truth and a nice education. Thank you.
This is the same thing my marketing professor, who studied Philip Kotler, emphasized to us... marketing is a behavioral science and belongs in humanities. I hate when I meet people who look at marketing as mainly having to do with economics or business management. And I hate to say this, but a lot of the people I have come across who believe this, are long time marketing professionals. We are living in a different era.
+Christopher Gonzalez whenever we study marketing and its importance i believe the ultimate goal is to add value in the peoples lives (Humanities) but everything that adds value in a particular society might be adding value in one particular society but may be harmful for another set of people group.
whats your opinion?
Marketing is a discipline and I feel like you can apply it in your life and everything pretty much. Not just business
Exactly
Stop terrorism
Thanks Professor Kotler and the Chicago Humanities Festival for making this lecture possible.
As riveting as ever Professor Kotler - we owe you a great debt for your time that you have put into your academic research which you continue to share with industry and of course the millions of students you have inspired through your many academic textbooks. Well done..
he is an immensely enriched man with many mantras for all season marketing
Great Examples and control on the Subject. Inspirational
I often study in My College about Marketing what was tranlated from English to Vietnamese. And now, when I watch this video, I knew more detail about Marketing that I am not taught in School. Thanks for your video! :) My English is not well, If I commend not exactly, I am sorry about that! :)
This presentation is pure gold. Many thanks.
Excellent speech By Mr Philip Kotler who has cristalised the essence of marketing from the past the present and to the future. really worth a good knowledge in today marketing
Satisfying the need and making a profit! Creatively making money Trust! Awesome Vid Dr P Kotler!
Fantastic! Very helpful and inspirational. Thank you!
The father of the Marketing Mr Philip Kotler from Marketing 0.0 until the Marketing 3.0
A must watch for anyone, even if you're not in Marketing!
This video is EXACTLY what I need! This is great
Amazing presentation.
So good that I watched it twice.
A very good presentation. Thank you for your nice presentation.
Picked up some great ideas to help in marketing a new business will try to implement these in the next few weeks thanks for sharing.
Very informational and interesting! I like the little jokes he sprinkles throughout it. Thanks for uploading!
Simplicity is the way!
This is a person I have admired in my life.
Great Philip Kotler..Well done, well said..
awesome talk!! thank you so much for uploading it!
This is an excellent marketing introducing video. Thank you for uploading this video which improved my marketing skills, and of course if you can't measure it then don't do it!
Marketing is an Art....Thank You for the Video...:D
A great piece of info. Loved this presentation
Amazing video, thanks for uploading and sharing!! Great
Thanks for the video!
When it comes to marketing, it is a very cold, blatant and materialistic process. It is like a game, that has certain goals, and a certain way to be played.
Very good lecture. Full of information and philosophy confined not only to marketing but real life too. I am inspired.
From El Salvador, My country , Thanks for the video ! :-)
Awesome and productive lecture.
thankl you . greatings from Colombia .
Thank you very much.... I love it
Thank you! Very inspiring!
Thanks for the helpful comment!
Thank you Dr.kottler, you gived us great info. about Marketing.
i'm happy to have found this video
great video for who wants to grow up as a marketer, no doubt !!
This is an excellent marketing introducing video.also providing information about marketing.
Great lecture!
By sales promotion... try to correctly target your market and identify competition at your manufacturing level:
Such as if you are selling the product depending on the competition price then try to lower it by decreasing some not valued things and try to spend at least 20% of your profit into advertisement or direct marketing... what you can do best is to attract retailers or whole sellers
a great video on marketing i ever seen...thanx Mr. Kotler
Thank you for uploading this. Very helpful
Very interesting Video, Thank Mr. Kotler , many Greetings from Cusco - Perú
best lecture professor
Such a smart presentation to explain it
I love Philip Kotler; il's my favorite of Marketing
I just adore him
Amazing presentation
Thank you for sharing this great video.
Where can I get a copy of his slides?
Wonderful Lecture....
i love marketing its a fucking art
thanku so much for d information provieded by u in video..........:)
Great lecture
GREAT MAN , GR8 LECTURE
I am new to video marketing,so I am getting some ideas.Thanks very much
very energetic video
Excellent..
Under different marketing i feel OEM marketing is very very important segment. I have never seen anyone talking on OEM marketing.
Enjoyed the video. I like the believe that if you can't measure it then don't do it!
Great lecture x
That's really great
And give full measure when you measure, and weigh with an even balance. That is the best [way] and best in result.(Q.S. 17 : 35)
Quiet interesting origin and introduction to Marketing.
very useful info and can apply on work
excellent information....
very valuable insights here
Great video. from Mr. Kotler
At 45:46 Dr. Kotler mentions a book: "Defending Your Business" by a colleague of his at the Kellogg School of Management referred to only as "Tim." I believe Dr. Kotler is referring to Tim Calkins' Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Threats.
Great video.
Please share more knowledge about International Marketing .
RESPECT !
The markting guru of them all!
Woooow...........great!
Once again an amazing presentation!
Excellent video
I've design a logo for my small company, it is an air con and refrigeration company..However the target customer are mainly government ministries..the difficult part is..the more you know these top influential officials the more likely they will buy your product regardless of what the price. or how fancy your logo design is..How should I influence these groups in order to maximize my market ?
Is there any french version ?
Fantastic..
awesome!
Thank you for Sharing this video (Father of Marketing)
this article is very important
enjoyed it
Very interesting lessons, but I would suggest vivid examples to be given so that the same can / will be clearly understood
good explain
How can I get the presentation?
+jatinkg1 Could you get the presentation?
Thanks a lot..,
Amazing
one of great video of all time
fantastic
Good info!
Why he didn't mention India along with Brasil and China when he talked about growth?
Good!
Great Video
brilliant
By Chance I found this nice
video of Great F Colter.