Hey friends! Quiet Luxury: I’ve had so many of you asking for a video on this, so here goes! I love quiet luxury for its core values of buying less and buying well. But I’ve seen it linked to “old money styling”, does that make this trend distasteful? Let me know what you think!!xx
exclusive is not elitist. Ironically the rich religion, Ashkenazi, nobody is trying to dress like. Just how they imagine all Protestants dress because of the British Royals?
I absolutely think it is elitist when associated to "old money". And I can't for the life of me understand why "old money" is supposed to be better than "new money"... As if inherited wealth makes it somehow more "classy".
Yeah, nah. With that logic, you'd include Shein and their ilk... Luxury is defined as "A state of great comfort or elegance... especially when involving great expense." Also "Something desirable that is costly or hard to get"
Totally agree with you! Good quality clothes last a long time! Not following all the trends save us a lot of money at the end and it’s better for the planet also!
Quiet luxury, to me, is a caricature of what people think rich people wear. My friends who are truly wealthy doesn’t wear what these trends “say” rich people wear. 😂 they have sweaters that are older than me and shirts that are from regular stores.
@@crisneryfisher5452 So true!!! I learned from my old money friend and her circle that they are VERY frugal because it’s about passing on wealth and not spending. Looking at my friend you would never know her family was well established and had been multimillionaires for generations. And this was on both her mom and dad’s side. It was insane!
My mum is batteling breast cancer and this week has been the most stressfull of my life... To be able to sit down to a new Sophie video with a cup of tea and take my mind off the stress for a bit is such a blessing. So thank you, your videos mean so much in times like these
Yes, I agree with you, Quiet Luxury to me is about curating your wardrobe over the years instead of just buying into every trend that turns up. And being mindful about the quality of the fabrics, how well the style and the cut suit you, how the colours and prints all work together. My English grandmother very much had this mindset about clothes, and it was probably common among older generations, they didn't have today's insanely fast fashion cycle. I also agree this has something to do with the economic situation. When you look at the 2000s, logos and Juicy Couture were really big, yet after the banking crash, trends toned down, Juicy Couture all but disappeared and Celine was in everybody's fantasies. And just as history repeats itself, so does fashion...
I definitely agree that "quiet luxury" is just a name for something that's always existed. I believe that those who have a very high status will just lean towards brands/items that the 'masses of the trend' wouldn't know or be able to afford. So, you'll have this trendy "quiet luxury" & then you'll have "ultra quiet luxury" which will make "quiet luxury" look not very quiet, but actually pretty obvious that it's an objective. People won't want to look like they're "trying" & they'll just go back to whatever else. If the game is going to be classist or elitist, the elite will always win, because they are who others are emulating. Which is why regardless of logo inclusion, appearances alone will never make you a part of a community if you can not relate to it.
a blog called slatestarcodex had a post about this and it was how the upper class have signifiers which change based on what the poor are doing, to avoid emulation from the middle class because nobody would make upper for lower so it works. Stuff like tweed is actually farmer's fabric, Victorian working class.
@@ErikaBardere status signalling is the general practice WASP signalling is anti-signal, since both working class WASPs and upper class dress alike. Only middle class go for pomp, trying to impress their bosses. That's how the signal works.
It’s not about looking rich IMO it’s about understated elegance and sophistication, well constructed items in luxurious fabrics.I feel like wearing luxury logos is trying to look wealthy, the truth is old money don’t wear logos as they give the impression of needing peer validation through displays of wealth.
Love your thoughts on this!! Yes, I do feel that elegance is at its core. Thank you so much for watching and commenting, I very much appreciate it!xx🥰🥰🥰
@@rh9703 the WASPs they want to impress only date and socialise with other WASPs, usually from school or uni or business contacts. Nobody cares about some LP slippers.
@@rh9703 Old Money is Old World i.e. European, monarchical hierarchical money. Quiet luxury is broader and you don't need to spend a lot. But everything looks too formal in a world of athleisure.
Love the aesthetic of quiet luxury and I’ve always been this way - buy less, buy better quality, have things tailored, no fast fashion etc. I will wear bright colours but not many logos. What I don’t love is this whole old money vs new money… it’s just unnecessary. Anybody in any income bracket can dress this way and not have it be about “looking rich”. It’s just elegant and tasteful. Ps love Lilly silk!
I've been trying to start a new trend for a while now which I call "confusing luxury". I started this movement when we got our dog. Basically I like a nice watch and I like a nice bag/backpack, but otherwise I pretty much dress like a tramp.
God this is so me. I refrain from wearing nice items on the daily due to my dogs. They sit in my wardrobe waiting for the right occasion. I thought it was just me!
I’ve been wearing this “trend” my whole life. I just really like the minimal, clean, timeless look of it. My closet is a mix of high street and designer, all without too visible or obvious logos. Same with jewelry and makeup. I just like what I like and know what suits me. I’ve gotten lots of compliments throughout the decades, but not once heard “you look like old money”. Maybe being brown automatically disqualifies me from being put into that category 😂. Either way, “old money” is such a cringe name. I am contemplating moving to sweatpants and tees until this trend passes as I don’t want to come across like I am part of anything.
Succession is awesome. And that Burberry bag was huge. Only snob was Tom who actually has a working class upbringing so him bringing up her bag smacked of Elitism
I’ve been a quiet luxury dresser and not been aware 😂 I will never give up my monogram LV, I don’t follow trends. I just wear what I love, what other people think of that isn’t my business.
The same here ! I wear what I like : logos or not ! I just make sure I don’t look like and advertising board and avoid mixing designers ! One or two designers at time ! Never more !
@@itsmeGeorginaNo I don’t think LV is quiet either. I dress quietly and then add my bag. I’m not interested in trends, I do me. I’m sorry it hurts your eyes, best not look 👍
Hehe I don’t have LV but it’s great you do what you like period. I’m not a logo seeker but neither have logo phobia. If I’m wearing a logo fine but if I’m not fine too. lol 😂
Technically all luxury fashion is elitist. Nobody needs a $4000 bag (logo or not). Luxury marketing itself only really works on middle class people trying to emulate the upper class. It preys on insecurity. That being said I do prefer shopping brand names for quality lol 😆 I personally don’t see the point of spending all of that money for no logo because that’s the entire point 😆 Great video ❤ love from Canada 🇨🇦
Yes but when you spend that money in that logo looks tacky and desperate. No logo = i know I have money so NoTHInG to prove. Logo = desperate to flex and bought with a cc that has a balance.
I have often thought to myself, does the logo or absence of really matter when you spend thousands on a bag? You're able to spend this money, which makes it elitist. However, as Sophie pointed out, we should be spending money on what we personally like. If I buy a very expensive logo-less bag, it is because I prefer that look/style. If I buy a bag with a logo, it is not because of the marketing or because I want other people to know how much money I spent on it!
Dear Sophie. Would you be interested in making a video showing us your most worn pieces? Designer or not. The ones that stood the test of time and why they did.
I just bought a vintage mulberry bag in mint green mock crocodile and the only logo is a tree printed into the leather. The leather bag is well over 30 years old and shows little signs of wear and I think if you buy classic designs from pre loved or new designers then it feeds into the luxury quiet fad. But it’s just something that influencers have jumped on and I think we like you said should stick to what we love and show our unique style while being mindful of waste and looking after our gorgeous pieces! ❤
Can we just call it minimalist, 90s Besset-Kennedy style vibe. This became a trend, as a rebel against the gaudy 80s, today that trend is the rebel against the gaudy Billie Eilish logo mania style. (Trend, as in currently in style, even though it is an always present classic style) It’s not “quite luxury” it just simple basics, minimalist and can be achieved with a good eye for quality and you can pick and choose the well made basics from Banana Republic to the Row. Of course if your aiming only for $3000 pieces, you wanna be all like “I’m in my luxurious quite cotton bottom down”, what ev, It’s still just quality, conscious, minimalism.
I also don’t think it’s gonna last. Have you seen all those cute LV? Not long before we all start picking up the latest super cute pink releases because we are so bored of pleated trousers, cashmere turtlenecks, and block heeled grandma sandals.
So glad you've brought this up, I've been absolutely cringing about the trend lately because it's insinuating that you're trying to look like a rich person when mid last year it was just a personal goal to build a timeless and sustainable quality wardrobe (to my budget). I've always admired the classic quintessential British style having been raised there all of my young adult life and since I was tired of decluttering unworn/unloved clothes, I got to work on the collection, felt much more put together and in tune with it all. But then the Quiet Luxury happened, so now it's got me wondering if people are thinking I'm trying to look like a WASP when I've always liked that style decades before I've even heard of the term Old Money. Ten years ago while at a hospital waiting room, a senior doctor asked if I was part of the student doctor's group he was going to lecture, I said no but couldn't figure out how he deduced that but then concluded because I had worn a Jack Will's tweed blazer, skinny jeans and knee high boots with a brown leather satchel bag. Your video is on point, it's absolutely your own personal choice when it comes to what you want to wear and how it makes you feel. Personally tailoring with a touch of androgyny is my style.
Fashion in my opinion is a form of art and it’s how you display your personality and what makes you feel comfortable in your own skin. It shouldn’t be dictated by others. I personally like dress in neural colors but I do love my pinks and girly style 😊
Logos are aspirational, they are a way to signal "I can afford this" even when the person may be bankrupt, or struggling to save for something that signals a higher personal value to her, that she'll be signalling to those who see her in it that she has money. It's not a trend but rather a lifestyle choice, and a reflection of one's self-esteem. If you can actually afford it, you don't have to signal it, and are free to choose things that are just good quality. Tasteful design lasts forever, as does high quality in materials and workmanship.
When I lived in Italy I noticed that it was all about tailoring and good materials and all people knew that. In Italy there are 100s of local brands & companies producing great quality pieces for a reasonable price and locals would know that... but with time you just getting used to recognize it. Italians got the fashion in their blood and it sounds like that they are gurus of quiet luxury :-)
Uhm Versace, Roberto Cavalli, Gucci. Not exactly known for subtleties in fashion lol. I understand your point but every country has the good quality made stuff VS the logos everywhere stuff
@@tuttuttut7758 Sorry, but it is all export brands for different markets. Classy Italians are more for timeless quality, such as Max Mara, Brunello Cucinelli, Loro Piana, Valentino, Alberta Ferretti etc, I can have the list in many many pages.
You are right, Sophie, that the logo thing is a trend that comes and goes. For myself, I've never cared for anything too obvious. I wonder if all the price rises in the luxury brands may be putting people off and they are searching for something less expensive but still good quality.
I have friends who come from generational wealth and they love their Lv monogram and logos from Gucci. This quiet luxury thing isn't really accurate, it's just what regular people think rich people wear, the reality is is, we just wear what we love 😂 it's not that deep ❤
I am in the US and so appreciate your videos offering perspective and understanding that this luxury issue (quiet or not) is happening all over. I have no issue with anyone purchasing any item within their financial means, but as this trends it is clear that many are living way beyond their means. This truly unfortunate part of this is it seems to be a self esteem thing (to me). Luxury is so many things to so many people, but no one should be eyeball deep in debt to 'appear' wealthy or living in luxury. I value the information you share regarding well made items that one can have and wear for many years. Textiles are filling are landfills at startling rates and encouraging people to focus on fewer, well made items is important. Understanding that not everyone can afford all things, but the process of educating and focusing on 'quality' may help to re-focus. Finally, thank you for not always trying to 'sell' something rather offering options.
I agree with you that it’s strange that this is a trend, seems more like a reaction to the very oversized logos that have been popular. I have always loved Bottega Veneta bags and they don’t have logos, but honestly I would buy them with or without a logo, it’s their beautiful woven leather that I love. I would also say that I gravitate toward brands that are known for a certain level of quality in a category- whether they are luxury or not. For instance Patagonia for fleece and down jackets, or Nike for running shoes, Burberry for trench coats, Louis Vuitton for coated canvas bags, etc, there are tons of examples. When you buy these types of things from a brand that has a track record, that has years of experience developing and fine tuning that item, you have a much better chance of getting something that is high quality, that will last. And it can bring you a bit of confidence, knowing you have the appropriate, most useful or best version of something. So, yes it makes sense to just say wear what you love and what you feel good in. But if you are looking for a certain item to add to your wardrobe, and you are not sure where to start, look at brands that have a track record. That’s probably better than looking at what celebrities are wearing or sifting through what’s trending online.
WASP =/= rich. It just means White Anglo Saxon Protestant. Americans don't really get it's something you're born. It's like wearing a poncho and claiming to be Mexican.
Yep! All excessive luxury feels tasteless almost to me (just personal opinion, no shade, but if i carried a $10k bag, I'd feel embarrassed to admit that to anyone i think), so let people enjoy what they like, fashion-wise? People like to feel special and unique and that will result in very exclusionary behaviour. Some of that is manifesting in this old money/quiet luxury aesthetic. Anyone buying from mass producing brands or universal styles is already part of a group ajyway, so these signals seem to be the ones left and aren't as easy to mimic so..... 🤷♀️
I’ve been aware of this quiet luxury trend for a couple of weeks and am already sick of it. I’ve always gone a little conservative in attire and bags due to my job, but now that I work from home and it’s a trend, I can’t stand it. It feels pretentious and makes me want to buy something very loud. Fortunately for my wallet everything I saw at Neiman’s last week was fugly.
I agree that quiet luxury is having choices… upgrading your plane ticket, ordering a Towncar to pick you up at your destination as opposed to an Uber… buying clothing made of high quality material… having the means to always make sure your hair is cut and colored… having fresh flowers delivered on a weekly basis etc etc etc. I do also very much agree with the brands you mention for quiet luxury, namely Max Mara, LP and Reiss. Great video!!
Hi Sophie. In my opinion society has to put labels on “trends” so they understand them. Quiet luxury or as we used to call it “classic styles” have always been around. My opinion, wear what you want and if your style is logos and bright colors, who is society to tell you it’s not trendy. Even in the 80’s we had “classic” dressers 😂. This is not a “quite luxury” trend, it’s fashion!
I don’t find their polo pony plastered all over their clothes in bright colours to be very “quiet”, but yes they do also have nice and less gaudy clothes.
Not relevant to the video but thought I’d share Sophie..! Just had a parcel come today from FARFETCH it’s a YSL envelope clutch bag in dark green with wristlet … was £585 and I had a 10% code..! It’s a great size, phone fits in it great and looks so classy. When I saw the price I thought too good to be true it must be a stupid mircro bag that only fits a lipgloss but was wrong. Great bag to share.
For me this "trend" also has something to do with superiority complex issues. I get that luxury items give us status, but some people sorely buy things to feel like they are more than others. And, since currently there are a lot of influencers and so on that are handed luxury items or can afford them, the more elitist that had that mindset of wanting to have luxury brands to feel like they are at the top of the ladder, wanna try to elevate and pretend they are better, hence the "old vs new money" as a way of making them be on top. I can't care less honestly, I'm not rich, but I work hard to treat myself with things that I love, and I do love fashion and do love the logo and what the houses represent so 😎
Yea, we don't have to focus so much on the logos as well the otherwise. And what actually we should do if every possible brand put the logos everywhere on the clothing and bags and other stuff? Cut the logo off? or leave the item in search for the replacement but without the logo? Or for instance what exactly we should do with things we already have with the logo?😊 I absolutely agree with you that we rightful to wear what we like and no more discussion ❤
Oh its a shame that you feel a negative undertone in quiet luxury. For me, this is something that always felt right and something i did way before the trend started. Its just quality over quantity and not overpaying just for a logo
It is elitist and pretentious in and of itself. This is ridiculous and most people didn't come from old money, you can't act old money. Also, whether it's quiet luxury or not, you're still giving them your money and it's a trend. I'll continue to wear my loud luxury cause I worked hard and paid for it with my hard earned money
Hi Sophie, Succession is a great show. It's pretty intense so not one you can binge watch when you have a cold and need a day on the sofa! But it's great to watch with someone so you can compare notes on what you think will happen next. My husband and I are on the last series and talk about it all week until the next episode - not much TV like that about these days so not to missed 💐💐
This is definitely somethhing that has "always" been around. The very wealthy & educated ("old money" if you will) have always preferred discreet brannding, yet high quality. A very good and obvious example would be the royal family.
One thing I think you missed was when you said people don’t want to look out of touch due to the economy. True, but we also don’t want to become targets for theft, which is also tied to the economy. I feel more comfortable wearing my Lady Dior bag when my husband is with me.
It’s not what (or who) you wear, but HOW you wear it! Strategically styled, ANY garment can be made to look luxurious! Carry yourself with confidence and you’ll look and feel fabulous! Have fun with fashion, folks! 😊
I've been dressing like that for the last 25+ yrs. I've always thought logo's were obnoxious. I love the 90s minimalist style. That was my style then and it never changed. Was never in to logos.
Hi Sophie … I agree with a lot of your comments around this topic. The trend is so many RUclipsrs are posting videos around quite luxury., so that is building the hype up. There is a time and place for loud logos same goes for understated clothing etc … everyone had a choice to what they wear and buy. ….
Hi Sophie ! Great discussion topic. I do think this stealth wealth trend is no different than anyone wanting to wear a logo - it’s just a different version of wearing luxury and boils down to personal style. Old money is just a trendy word for a classic style of dressing. Regarding succession - great show. I think you and David would enjoy it. The scene with the bag was more about its large size and how billionaires don’t need to carry around a lot of stuff around with them - for example they don’t need to carry their laptop, a change of shoes or a coat - there was an interview with one of the cast where the stated - you never see a super rich person in a coat their driver drops them right up to every front door. 🤔
I think wearing well made, high quality clothing is timeless and you feel good when you wear it. Maybe not luxury but my maje, Sandro, reiss pieces feel so much nicer to wear and they fit so much better than fast fashion and I think they don’t need a logo how it sits and fits speaks for itself. And a monogram or logo here and there is lovely too - I think it’ll stay this way. But also agree too many logos is a bit noisy, not necessarily fashionable.
Hi Sophie! I think that now this is considered a trend only because everyone talks about it on social media, but in any case this way of dressing has always existed and always will exist, because in addition to representing someone's personal taste, it represents a real style of life. IMO it's true that those who are really "wealthy" and have good taste tend not to buy "mass luxury brands" (which we see everywhere, real or fake). For me, I veered towards this style after the end of the pandemic. I will definitely buy "trendy" items again, but I prefer to focus on the quality of timeless pieces. In addition to the brands you mentioned, I would add Ralph Lauren, Brunello Cucinelli and The Row, and Cos for the high street.
it's working class 1900s fashion that is decidedly nationalist, specifically WASP there are working class WASPs and uppers, and they dress alike outside of work after the world wars instead of furs and tiaras, women would wear simpler clothes, same with men so they didn't get robbed or followed home people crave boring dressing I think
Great to heave your perspective on this! I have avoided logos and bold colors for many years now, so this “trend” is really exciting to me. I agree that there is a place for logos and there always will be. I’m sure I own several items with them as well, but to me, quiet luxury isn’t about looking rich at all but about dressing impeccably in good quality pieces, without attracting all the attention that a person with loud prints, colors, and logos would. It’s that, “if you know, you know” thing, and if you don’t, that’s fine because this aesthetic is not meant to attract all people like a logo would, only a select few that have a similar appreciation for the finer (quiet) things.
Thanks for sharing Sophie. It is all about etiquette. Where are you going and who are you meeting? A bit of logo with fellow logo lovers I see no problem with. But, in general understated or quiet luxury makes sense. I heard said that this makes you the attention, not the logo(s). 😊
Agreed. Also going to places where I know are more "poor" people (charity, hospital or struggling friends). Terribly worded. - I always avoid logos and take off my jewelry. Don't want to "stick it" to anyone intentionally. Job interview? No logo. Some gala? If it's artsy then it's a mixed bag. If it's bling bling event then yeah, logos or ironically when I want to stand out no logo.
Thanks for this Sophie, quite spot on. I have my logo-ed LVs and Chanels but also like the logo-less YSL SdJ and Bottega. Just this month, I got a big LV - monogrammed and all. I wear what I like, when I like it and not for a classist trend as you phrased it.
That show is one of the best TV shows of all time. Definitely watch it! I never regret spending money on an item that fits within the description you gave. No crazy prints and good quality fabric and construction will be something my cost per wear will be so much lower for me than something super trendy and flashy. But the real workhorses tbh are items that travel well and survive being crushed in a suitcase and bounce back to life so that Oscalito knits and st. john along with naturalizer shoes you can wear to a meeting and then run through an airport in. ❤️❤️
Personally I don't see a monogram print as trying to display wealth. I just like monograms prints. Example, I've got a Moynat Camera Bag in monogram canvas and I'd say 99% of people would have no idea what or who Moynat is. I just like the monogram print. If some snob looked down on me becuase of a monogram bag I like I wouldn't care a jot. I buy what I like.
The family in Succession, the Roys, are not old money. They are first generation wealth. Many if the women characters carry Chanel & Hermes. It is really one of the best shows ever.
Succession is great, a must watch. On “quiet luxury” is just a “new” term for classic high quality items which has always existed in fashion in my view.
Great video!! 😎 I totally agree. These are all social media "trends", they come off as fake and trying way too hard. And the loss of the individual . Let's all dress the same! 😐 A bunch of influencers who are lost, completely materialistic and narcissistic. Not to mention the attention span of a goldfish. Dress how you want because real life is what matters. I don't have any social media and i'm not going to start taking fashion advice from randoms on TikTok. I really like Reiss!
Thank you!!! Finally! Quiet luxury is a trend that will come and go and come back again. Logos also come and go, but also will come again. There's an economic downturn, and studies have shown in times of recessions, people wear less logos, neutral colors etc. At the next bull market, logos will come back again and that's just the fashion cycle.
Succession is definitely worth the watch! It's funny, suspenseful, dramatic. The show explores everything from family dynamics to modern social issues. The filming and production are excellent. It's only 4 seasons, 8-10 episodes per season. One of my favorite shows and it's series finale is this weekend.
Keep 'em coming Sophie! I've always thought that wearing a logo just makes you look like an employee of the company concerned, whether you're young or old, male or female.
people who buy bags with big logos are doing it to look wealthy. otherwise why spend 5k on a bag ? I always disliked loud logos, its always been in poor taste in my opinion unless worn very very selectively and carefully.
Depends on what crew you aspire to be a part of. If old money and class isn't something or a group you care about, do whatever you want. If you are in situations where that's the set you are trying to integrate into (at work, moved to a new neighborhood, etc), then loud logos are declassified a d have always been. But if that's not your set, it doesn't matter. That IS the set that I am around, so no loud logos in that group - it's not what they do. They also aren't looking to see what bag I'm carrying either. It's not about money, it's quality. You can buy a quality item at the thrift - interestingly, where you meet a lot of moneyed people. Whats happening are some influencers are actually starting to mingle with this set, and they are just sounding the alarm "they arent like that" and signaling. It just rubs people the wrong way who arent aspiring to those classes, as if they are doing something wrong.
Thank you for this! I think a lot of us can sometimes fall for the allure of logos, but I really feel that the vast majority of us who do own items with logos, have a common philosophy on clothing and handbags and that is that, ultimately, we are searching for well-made, sophisticated, luxurious, and high-quality items at the end of the day. I do love the term, ‘Quiet Luxury’ actually, because it is something that encompasses the desire to have these high-quality items, yet remain humble about them. So for that reason, I do feel like the whole quiet luxury world is essentially owning classic pieces and reducing what we own and leaves no room to be misinterpreted as only existing to look rich. Someone with real class can go to a thrift store and make anything look rich for that matter. 🤭🥰☺️🙌🏼
The destructive power of tiktok. I think it wouldn't have become so viral otherwise. The really old money people would only laugh at this dismissively. Pretending someone you're not is a very strange and try hard thing to do. Just be yourself and it should be enough.
they socialise and date based on school connections, not just uni but like.... nursery school and who's related to whom nobody cares about a logo baseball cap LOL I've met these people and first question was "where did you go to school?" my answer was considered satisfactory because it's near a military base.
Some people have liked the quiet luxury style before it became trendy. For bags, I would recommend Delvaux for the pricy version and Polene for the more budget friendly version of the trend.
I agree with you in that it has something to do with the economy and the increased cost of living. It is viewed as “tasteless” to walk around in obviously expensive clothes (obvious because of the logo) while people next to you don’t have a roof over their head, like in NY City or other big cities. I think the positive thing is that people are focusing on buying clothes that are made well and last long instead of focusing on the label. There are definitely people who focus on the logo if they buy something.
Wear what you can afford. Dress for yourself. People will judge you because they like to feel better about themselves. "The Financial Diet" has some good videos on this topic too. Thank you Sophie! ❤
Thank you for your video! I’m in this style last 4 years. So I think it just gained last months, just cause of social media an to show. But “style” was always there I think
I think you could be right about quiet luxury being a reaction, or simply the wheel turning, again. The same thing happened at the end of the eighties when logos, bright colours and frills were replaced by a much more sober look with toned down colour pallet.
Another trend! But I do choose my bags by where I go. Sometimes I feel like I need to tone down for safety and sometimes I like to wear a logo because it’s fun🎉❤😊
The test of true elegance is rocking logos and still look sophisticated. It's how you carry yourself all in all. You can have a no-logo outfit and still look dull and boring. Not everbody can pull an Olsen sisters or Gwyneth Paltrow look. No matter how people will justify Old Money as a low-key style it is over all very elitist. Anybody can be shopisticated and elegant, some people have it naturally or it is a cultivated style.
The character in Succession (which is sooooo worth watching) has a classic Burberry plaid tote bag. In the US, "quiet luxury" has been talked about since Season 2 of the tv show but it's only now that it's blown up everywhere. It's not a coincidence that this trend comes as the West appears to be on the precipice of a recession.
Love your take on this, Sophie! Spending more on high quality, understated pieces (older than my 20 yr old!) has always made sense to me because they're relatively uncommon and timeless. They also often generate curious interest.
Great video! I find the name, "Quite Luxury" a trend, in itself, however, the style is a classic, minimal style. I have always been a minimalist/monochromatic dresser in neutral tones. So happy I can keep on wearing my small capsule wardrobe on repeat :).
I agree it’s probably a trend, but I love the idea of buying quality piece and neutrals that’s easier to dress, you don’t have to think about it too much, and I’m here for it! After the pandemic, a lot of brands using cheap materials now, the $40 shirt I bought from the same brand, are not the same quantities now! So I would prefer to buy less but quality pieces, that’s last longer and classic too Also after Pandemic, the crime rate is higher, with price increases keep appear on the news, everyone knew how much chanel bag cost now, it feels safer to wear logo less items, that’s how IYKYK items are 🔥 now ! Thanks for the video ❤
Sophie...I love your videos. I don't aspire to look wealthy, because I am not and will never be. But I do not like logos at all. The price of those items is so high and I feel that people don't need to pay those prices AND then advertise for the manufacturers. I just like quality, well made products and classic looks, including jewelry. Thank you for this video!
I feel like it’s been in style since the 90’s but more recently & that’s why because everything 90’s is having a huge comeback. My most expensive purse has neutral tones & the logo is on one side so I can turn it if I want. But I love & I get the most compliments on my Coach purse with limes all over it ❤
Sophie, sweetie dahling, you are the font of all handbag knowledge. You are the only person who has actually seen, touched, and smelt (important in tanned leather) more bags than I will ever in a lifetime. I loved the Quiet Luxury video. Because you included Loro Piana, I know you know quality workmanship. They weave their own cloth! I wonder if you can do a ranking of Quiet Craftsmanship? Houses that few recognize for their absolute superb craftsmanship and not their logos? Launer, Aspinel, Loro Piana?
I wonder if our demogrphic is just getting older and less "trendy". I don't mean we're getting old and frumpy I just mean between the ages of 15 and 20 your taste will change a lot but between the ages of 25 and 30 it'll change less, and between 35 and 40 even less, so you're more likely to be thinking long-term in terms of what you buy
I agree with your point about the trend coming off classist, but I hope it teaches people to invest in items and drop fast fashion, I grew up in Brazil in a time fast fashion wasn’t a thing and we really needed to analyze the items we were buying because they needed to last for years, and I still have and wear clothes that are over 10 years old
it is wonderful how accessible even high luxury became in recent years, a beautiful Dior blazer you have I also have some cheap items and some expensive ones, and it is totally okay
The truly rich- Manhattan office going CEOs 👩💼 / Hampton second home owning / Ivy League educated people, don’t clash prints and logos- their style is more classic, which may give the appearance of toned down quiet luxury. But they do carry one logo piece, like a color pop, except it’s not color. The rich are identified by their composure, how they carry themselves and their speech 🎤 which is far more sophisticated than how they dress. I’m not necessarily talking about finishing school etiquette, but more about class, like when to talk, when not to, and when to maintain a dignified silence 🤫, etc. The character Alison, in John Osbourne’s “look back in anger” is the perfect paragon of quiet luxury. So, just not carrying logos will not do the trick and feels a bit like conning, I’d rather be myself and be proud of who I am, than bend over backwards to emulate wealth. My 2 cents, Amy
I’ve got to tell you that I love all of your videos. This one hits home, I feel pretty ridiculous recently wearing something as basic as a Gucci belt and then bitching about gas prices, groceries, health insurance, home insurance, electric, and my aggressive tax bill I just received. These unjust price hikes are an important conversation and they just don’t coordinate with an lv bag hanging off my arm (thank god I was able to offload my truly excessive bag last year).
I love great quality pieces that last and I can wear them regardless of current trends whether it’s cheap or expensive. Some people just don’t like tacky clothes. Love my The Row, Theory mix with basic H&M.
Hi Sophie ~ I am getting caught up on your videos, and I can see your point that this has become a “trend” more recently. At the same time, I do think that it is also a real thing, where you may not know how much money someone has (even if they’re wearing/using something very expensive), because it is subdued without logos/symbols that point to the brand. I believe that people who are ultra wealthy DO have a sense of quiet luxury, but the items they utilize are things you would know only if you know. If that makes sense… I think the “trend” part comes in when you have people who do not have that type of money, but want to look like they have it.
I’m currently staying in Paris for work and to be honest Parisian really nailed in “quiet luxury” without even have the intention to; so called Parisian Chic (and it’s definitely around for a really long time which now considers as part of the culture). I often see the tourists that are wearing a loud bang on logo
Interesting Sophie! I like the principles of quiet luxury well made clothes which last. But what I don’t like is what’s promoted looks so boring to me. I love to have fun with my clothes and style ❤
"New money" people can be rude too. I've met people who look down on others beacuse they have LV bag. I think that the older I get, the classier my style is. But some days I just like to wear flower prints and bold colours.
The one thing we have is choice. I like the classic look, where the attention is paid to quality over quantity. I will still wear a trend piece, but it compliments - it doesn't take over my style. When you have little money - this is exactly how to buy and when you have a boatload this is exactly how you buy.😊
I think it’s really all subjective. For me I like some logos and I like some understated luxury. It really all depends on what I personally prefer. Love your videos ❤
I love the quiet luxury trend although I dont see it as that. I have always hated the Louis Vuitton print as an example. Quality timeless pieces don't have to be in fashion and the complete antithesis of fast fashion. Plus it seems like everyone has a Chanel or Jacquemus bag here in london. I'm into Aspinal, Mulberry and Polene right now.
Luxury doesn't need to be expensive, by definition. So it would be a simple leather tote bag you could get anywhere. Buying designer is missing the point?
Succession is a very compelling, entertaining show. Quiet luxury isnt remotely new. Something about social media needing to create trends to stay relevant. We have a vlog/blog called WhoWhatWhere and they went all crazy over Hailey Beiber wearing a white cotton headband...the kind I wear to hold my hair back to wash my face ....as cutting edge fashion. Nonsense. Classic elegance....quality materials and impeccable tailoring.
I've been dressing this way for years. Classic capsule style wardrobe. Mix of high-end high street sprinkled with a bit of logo-less luxury. Good quality things that last and avoiding trends. The quiet luxury 'trend' is killing me. I've deliberately tried to avoid trends for years and now I look like I'm following the bloody trend of the minute.
It has been my personal experience, "quiet luxury" has been around forever. I've known older people who practice this...the only difference, it now has a label. Similarly, to quiet quitting...not a new practice, it just hadn't been labeled as such in the past. Just my experience, can't speak to someone else's.
Hey friends! Quiet Luxury: I’ve had so many of you asking for a video on this, so here goes!
I love quiet luxury for its core values of buying less and buying well. But I’ve seen it linked to “old money styling”, does that make this trend distasteful? Let me know what you think!!xx
Hi Sophie, 43 mins late today😢. I might have been having a small snooze😂. Looking forward to watching this one!!! Hugs xx
exclusive is not elitist. Ironically the rich religion, Ashkenazi, nobody is trying to dress like.
Just how they imagine all Protestants dress because of the British Royals?
I absolutely think it is elitist when associated to "old money". And I can't for the life of me understand why "old money" is supposed to be better than "new money"... As if inherited wealth makes it somehow more "classy".
@@cristinalabarrere2800 the landed gentry made their money owning people
@@jillmartin8255
Hey, Jill, SHOPIE and Rebecca, I'm very late too.😢
Luxury is having choices, it's not quiet or loud it's the freedom of buying what you feel like
Absolutely
Absolutely 🤗😍!
I love this
Yeah, nah. With that logic, you'd include Shein and their ilk...
Luxury is defined as "A state of great comfort or elegance... especially when involving great expense."
Also "Something desirable that is costly or hard to get"
@@bernitajenkins3180 you missed the point
Whether it is trend or not, always happy to see more sustainable practices like buying less and higher quality pieces!
Yes, 100%!!xx
Totally agree with you! Good quality clothes last a long time! Not following all the trends save us a lot of money at the end and it’s better for the planet also!
Why are people so obsessed with what rich people do?? If you can afford it, rock it honey!
A good motto! 🥰xx
Exactly!!!
Because for some people is not enough to be rich and buy logo brands. They need to LOOK like rich people in order to be accepted in the club.
Fake it until you make it
Quiet luxury, to me, is a caricature of what people think rich people wear. My friends who are truly wealthy doesn’t wear what these trends “say” rich people wear. 😂 they have sweaters that are older than me and shirts that are from regular stores.
Very true. They don't feel a need to prove anything.
Well, your wealthy friends are cheap. Just saying
Money talks, wealth whispers as they say 😂
@@crisneryfisher5452 So true!!! I learned from my old money friend and her circle that they are VERY frugal because it’s about passing on wealth and not spending. Looking at my friend you would never know her family was well established and had been multimillionaires for generations. And this was on both her mom and dad’s side. It was insane!
Anna Delvey Approved 😅
My mum is batteling breast cancer and this week has been the most stressfull of my life... To be able to sit down to a new Sophie video with a cup of tea and take my mind off the stress for a bit is such a blessing. So thank you, your videos mean so much in times like these
i truly hope she gets better soon ❤
@@niori9991 me too 🙏🏼
WISHING THE BEST TO UR MUM
❤
❤🤗
Yes, I agree with you, Quiet Luxury to me is about curating your wardrobe over the years instead of just buying into every trend that turns up. And being mindful about the quality of the fabrics, how well the style and the cut suit you, how the colours and prints all work together.
My English grandmother very much had this mindset about clothes, and it was probably common among older generations, they didn't have today's insanely fast fashion cycle.
I also agree this has something to do with the economic situation. When you look at the 2000s, logos and Juicy Couture were really big, yet after the banking crash, trends toned down, Juicy Couture all but disappeared and Celine was in everybody's fantasies. And just as history repeats itself, so does fashion...
I definitely agree that "quiet luxury" is just a name for something that's always existed.
I believe that those who have a very high status will just lean towards brands/items that the 'masses of the trend' wouldn't know or be able to afford. So, you'll have this trendy "quiet luxury" & then you'll have "ultra quiet luxury" which will make "quiet luxury" look not very quiet, but actually pretty obvious that it's an objective. People won't want to look like they're "trying" & they'll just go back to whatever else.
If the game is going to be classist or elitist, the elite will always win, because they are who others are emulating.
Which is why regardless of logo inclusion, appearances alone will never make you a part of a community if you can not relate to it.
Thank you so much for this input, very thought provoking!!xx🥰
That's so true and on point.
a blog called slatestarcodex had a post about this and it was how the upper class have signifiers which change based on what the poor are doing, to avoid emulation from the middle class because nobody would make upper for lower so it works. Stuff like tweed is actually farmer's fabric, Victorian working class.
@@seabreeze4559 signifiers is the right word
@@ErikaBardere status signalling is the general practice
WASP signalling is anti-signal, since both working class WASPs and upper class dress alike. Only middle class go for pomp, trying to impress their bosses. That's how the signal works.
It’s not about looking rich IMO it’s about understated elegance and sophistication, well constructed items in luxurious fabrics.I feel like wearing luxury logos is trying to look wealthy, the truth is old money don’t wear logos as they give the impression of needing peer validation through displays of wealth.
Love your thoughts on this!! Yes, I do feel that elegance is at its core. Thank you so much for watching and commenting, I very much appreciate it!xx🥰🥰🥰
it's a logo nobody will see or have heard of or none of at all
the wealth whispers thing is BS to me
@@rh9703 the WASPs they want to impress only date and socialise with other WASPs, usually from school or uni or business contacts. Nobody cares about some LP slippers.
@@rh9703 Old Money is Old World i.e. European, monarchical hierarchical money.
Quiet luxury is broader and you don't need to spend a lot. But everything looks too formal in a world of athleisure.
I just don’t see the point. I ain’t saving all year to buy a bag that says I’m nothing. Must be a rich thing
Love the aesthetic of quiet luxury and I’ve always been this way - buy less, buy better quality, have things tailored, no fast fashion etc. I will wear bright colours but not many logos. What I don’t love is this whole old money vs new money… it’s just unnecessary. Anybody in any income bracket can dress this way and not have it be about “looking rich”. It’s just elegant and tasteful.
Ps love Lilly silk!
I've been trying to start a new trend for a while now which I call "confusing luxury". I started this movement when we got our dog. Basically I like a nice watch and I like a nice bag/backpack, but otherwise I pretty much dress like a tramp.
Your comment made me laugh 😂 xx❤️
gorpcore, seriously
or warcore, possibly, if it's like a goth tramp
You’re not the only one :))
God this is so me. I refrain from wearing nice items on the daily due to my dogs. They sit in my wardrobe waiting for the right occasion. I thought it was just me!
😂😂😂
I’ve been wearing this “trend” my whole life. I just really like the minimal, clean, timeless look of it. My closet is a mix of high street and designer, all without too visible or obvious logos. Same with jewelry and makeup. I just like what I like and know what suits me. I’ve gotten lots of compliments throughout the decades, but not once heard “you look like old money”. Maybe being brown automatically disqualifies me from being put into that category 😂. Either way, “old money” is such a cringe name. I am contemplating moving to sweatpants and tees until this trend passes as I don’t want to come across like I am part of anything.
I could've written the comment by Umom above - it describes me exactly. Thank you!
Succession is awesome. And that Burberry bag was huge. Only snob was Tom who actually has a working class upbringing so him bringing up her bag smacked of Elitism
To be fair, it was ludicrously capacious lol
@@melissalodi289 😂🤣🤣🤣🤣
I’ve been a quiet luxury dresser and not been aware 😂
I will never give up my monogram LV, I don’t follow trends.
I just wear what I love, what other people think of that isn’t my business.
Good point, I agree!
The same here ! I wear what I like : logos or not ! I just make sure I don’t look like and advertising board and avoid mixing designers ! One or two designers at time ! Never more !
I don't think LV is considered quiet luxury, on the contrary, it hurts the eyes 😂
@@itsmeGeorginaNo I don’t think LV is quiet either. I dress quietly and then add my bag. I’m not interested in trends, I do me. I’m sorry it hurts your eyes, best not look 👍
Hehe I don’t have LV but it’s great you do what you like period. I’m not a logo seeker but neither have logo phobia. If I’m wearing a logo fine but if I’m not fine too. lol 😂
Technically all luxury fashion is elitist. Nobody needs a $4000 bag (logo or not). Luxury marketing itself only really works on middle class people trying to emulate the upper class. It preys on insecurity. That being said I do prefer shopping brand names for quality lol 😆 I personally don’t see the point of spending all of that money for no logo because that’s the entire point 😆
Great video ❤ love from Canada 🇨🇦
LOVE your take on this!!xx🥰
Perfect take! That's why IG's target group is middle class, the majority. Not 1% at all.
Yes but when you spend that money in that logo looks tacky and desperate. No logo = i know I have money so NoTHInG to prove. Logo = desperate to flex and bought with a cc that has a balance.
I have often thought to myself, does the logo or absence of really matter when you spend thousands on a bag? You're able to spend this money, which makes it elitist. However, as Sophie pointed out, we should be spending money on what we personally like. If I buy a very expensive logo-less bag, it is because I prefer that look/style. If I buy a bag with a logo, it is not because of the marketing or because I want other people to know how much money I spent on it!
@@m.b.8521 Or maybe one could have saved up to treat oneself.
Dear Sophie. Would you be interested in making a video showing us your most worn pieces? Designer or not. The ones that stood the test of time and why they did.
That’s a great idea! I have taken a screenshot of your comment and will work on something 🙏🥰 Thank you so much!!xx
Thank you 😊
I just bought a vintage mulberry bag in mint green mock crocodile and the only logo is a tree printed into the leather. The leather bag is well over 30 years old and shows little signs of wear and I think if you buy classic designs from pre loved or new designers then it feeds into the luxury quiet fad. But it’s just something that influencers have jumped on and I think we like you said should stick to what we love and show our unique style while being mindful of waste and looking after our gorgeous pieces! ❤
Can we just call it minimalist, 90s Besset-Kennedy style vibe. This became a trend, as a rebel against the gaudy 80s, today that trend is the rebel against the gaudy Billie Eilish logo mania style. (Trend, as in currently in style, even though it is an always present classic style)
It’s not “quite luxury” it just simple basics, minimalist and can be achieved with a good eye for quality and you can pick and choose the well made basics from Banana Republic to the Row.
Of course if your aiming only for $3000 pieces, you wanna be all like “I’m in my luxurious quite cotton bottom down”, what ev, It’s still just quality, conscious, minimalism.
I also don’t think it’s gonna last. Have you seen all those cute LV? Not long before we all start picking up the latest super cute pink releases because we are so bored of pleated trousers, cashmere turtlenecks, and block heeled grandma sandals.
So glad you've brought this up, I've been absolutely cringing about the trend lately because it's insinuating that you're trying to look like a rich person when mid last year it was just a personal goal to build a timeless and sustainable quality wardrobe (to my budget). I've always admired the classic quintessential British style having been raised there all of my young adult life and since I was tired of decluttering unworn/unloved clothes, I got to work on the collection, felt much more put together and in tune with it all. But then the Quiet Luxury happened, so now it's got me wondering if people are thinking I'm trying to look like a WASP when I've always liked that style decades before I've even heard of the term Old Money. Ten years ago while at a hospital waiting room, a senior doctor asked if I was part of the student doctor's group he was going to lecture, I said no but couldn't figure out how he deduced that but then concluded because I had worn a Jack Will's tweed blazer, skinny jeans and knee high boots with a brown leather satchel bag. Your video is on point, it's absolutely your own personal choice when it comes to what you want to wear and how it makes you feel. Personally tailoring with a touch of androgyny is my style.
Timeless, classic, well made pieces that transcends the test of time.
Fashion in my opinion is a form of art and it’s how you display your personality and what makes you feel comfortable in your own skin. It shouldn’t be dictated by others. I personally like dress in neural colors but I do love my pinks and girly style 😊
Logos are aspirational, they are a way to signal "I can afford this" even when the person may be bankrupt, or struggling to save for something that signals a higher personal value to her, that she'll be signalling to those who see her in it that she has money. It's not a trend but rather a lifestyle choice, and a reflection of one's self-esteem. If you can actually afford it, you don't have to signal it, and are free to choose things that are just good quality. Tasteful design lasts forever, as does high quality in materials and workmanship.
When I lived in Italy I noticed that it was all about tailoring and good materials and all people knew that. In Italy there are 100s of local brands & companies producing great quality pieces for a reasonable price and locals would know that... but with time you just getting used to recognize it. Italians got the fashion in their blood and it sounds like that they are gurus of quiet luxury :-)
I fully agree 🙂
The Italians are on another level lol.
Uhm Versace, Roberto Cavalli, Gucci. Not exactly known for subtleties in fashion lol.
I understand your point but every country has the good quality made stuff VS the logos everywhere stuff
@@tuttuttut7758 Yeah but just because it's got logos doesn't mean it's badly made either.
@@tuttuttut7758 Sorry, but it is all export brands for different markets. Classy Italians are more for timeless quality, such as Max Mara, Brunello Cucinelli, Loro Piana, Valentino, Alberta Ferretti etc, I can have the list in many many pages.
You are right, Sophie, that the logo thing is a trend that comes and goes. For myself, I've never cared for anything too obvious. I wonder if all the price rises in the luxury brands may be putting people off and they are searching for something less expensive but still good quality.
was called normcore or recession dressing
Expensive brands do not constitute quality though. They just have a good marketing department.
I have friends who come from generational wealth and they love their Lv monogram and logos from Gucci.
This quiet luxury thing isn't really accurate, it's just what regular people think rich people wear, the reality is is, we just wear what we love 😂 it's not that deep ❤
I am in the US and so appreciate your videos offering perspective and understanding that this luxury issue (quiet or not) is happening all over. I have no issue with anyone purchasing any item within their financial means, but as this trends it is clear that many are living way beyond their means. This truly unfortunate part of this is it seems to be a self esteem thing (to me). Luxury is so many things to so many people, but no one should be eyeball deep in debt to 'appear' wealthy or living in luxury. I value the information you share regarding well made items that one can have and wear for many years. Textiles are filling are landfills at startling rates and encouraging people to focus on fewer, well made items is important. Understanding that not everyone can afford all things, but the process of educating and focusing on 'quality' may help to re-focus. Finally, thank you for not always trying to 'sell' something rather offering options.
I agree with you that it’s strange that this is a trend, seems more like a reaction to the very oversized logos that have been popular. I have always loved Bottega Veneta bags and they don’t have logos, but honestly I would buy them with or without a logo, it’s their beautiful woven leather that I love. I would also say that I gravitate toward brands that are known for a certain level of quality in a category- whether they are luxury or not. For instance Patagonia for fleece and down jackets, or Nike for running shoes, Burberry for trench coats, Louis Vuitton for coated canvas bags, etc, there are tons of examples. When you buy these types of things from a brand that has a track record, that has years of experience developing and fine tuning that item, you have a much better chance of getting something that is high quality, that will last. And it can bring you a bit of confidence, knowing you have the appropriate, most useful or best version of something. So, yes it makes sense to just say wear what you love and what you feel good in. But if you are looking for a certain item to add to your wardrobe, and you are not sure where to start, look at brands that have a track record. That’s probably better than looking at what celebrities are wearing or sifting through what’s trending online.
The Old /New money is foolish so is Quiet luxury people buy what they like real luxury has nothing to do with clothes
Yes I know what you mean! I’m all for everyone dressing in a way that makes them feel great!xx
WASP =/= rich.
It just means White Anglo Saxon Protestant. Americans don't really get it's something you're born. It's like wearing a poncho and claiming to be Mexican.
Yep! All excessive luxury feels tasteless almost to me (just personal opinion, no shade, but if i carried a $10k bag, I'd feel embarrassed to admit that to anyone i think), so let people enjoy what they like, fashion-wise?
People like to feel special and unique and that will result in very exclusionary behaviour. Some of that is manifesting in this old money/quiet luxury aesthetic. Anyone buying from mass producing brands or universal styles is already part of a group ajyway, so these signals seem to be the ones left and aren't as easy to mimic so..... 🤷♀️
I’ve been aware of this quiet luxury trend for a couple of weeks and am already sick of it. I’ve always gone a little conservative in attire and bags due to my job, but now that I work from home and it’s a trend, I can’t stand it. It feels pretentious and makes me want to buy something very loud. Fortunately for my wallet everything I saw at Neiman’s last week was fugly.
I agree that quiet luxury is having choices… upgrading your plane ticket, ordering a Towncar to pick you up at your destination as opposed to an Uber… buying clothing made of high quality material… having the means to always make sure your hair is cut and colored… having fresh flowers delivered on a weekly basis etc etc etc. I do also very much agree with the brands you mention for quiet luxury, namely Max Mara, LP and Reiss. Great video!!
Hi Sophie. In my opinion society has to put labels on “trends” so they understand them. Quiet luxury or as we used to call it “classic styles” have always been around. My opinion, wear what you want and if your style is logos and bright colors, who is society to tell you it’s not trendy. Even in the 80’s we had “classic” dressers 😂. This is not a “quite luxury” trend, it’s fashion!
Exactly!
Ralph Lauren is the essential designer for Quiet Lux and always has been
I don’t find their polo pony plastered all over their clothes in bright colours to be very “quiet”, but yes they do also have nice and less gaudy clothes.
@donk8105 the purple line without the logo is more expensive.
Peoplw who are truely rich wont care. Theyll buy whatever they like. Rich doesnt equal classy. (My personal opinion)
Not relevant to the video but thought I’d share Sophie..!
Just had a parcel come today from FARFETCH it’s a YSL envelope clutch bag in dark green with wristlet … was £585 and I had a 10% code..! It’s a great size, phone fits in it great and looks so classy. When I saw the price I thought too good to be true it must be a stupid mircro bag that only fits a lipgloss but was wrong. Great bag to share.
For me this "trend" also has something to do with superiority complex issues. I get that luxury items give us status, but some people sorely buy things to feel like they are more than others. And, since currently there are a lot of influencers and so on that are handed luxury items or can afford them, the more elitist that had that mindset of wanting to have luxury brands to feel like they are at the top of the ladder, wanna try to elevate and pretend they are better, hence the "old vs new money" as a way of making them be on top.
I can't care less honestly, I'm not rich, but I work hard to treat myself with things that I love, and I do love fashion and do love the logo and what the houses represent so 😎
Yea, we don't have to focus so much on the logos as well the otherwise. And what actually we should do if every possible brand put the logos everywhere on the clothing and bags and other stuff? Cut the logo off? or leave the item in search for the replacement but without the logo? Or for instance what exactly we should do with things we already have with the logo?😊 I absolutely agree with you that we rightful to wear what we like and no more discussion ❤
Oh its a shame that you feel a negative undertone in quiet luxury. For me, this is something that always felt right and something i did way before the trend started. Its just quality over quantity and not overpaying just for a logo
It is elitist and pretentious in and of itself. This is ridiculous and most people didn't come from old money, you can't act old money.
Also, whether it's quiet luxury or not, you're still giving them your money and it's a trend.
I'll continue to wear my loud luxury cause I worked hard and paid for it with my hard earned money
Love your input on this my friend! Yes, I’m personally about everyone dressing in a way that makes them feel great! 🥰xx❤️❤️
Totally agree!
Hi Sophie, Succession is a great show. It's pretty intense so not one you can binge watch when you have a cold and need a day on the sofa! But it's great to watch with someone so you can compare notes on what you think will happen next. My husband and I are on the last series and talk about it all week until the next episode - not much TV like that about these days so not to missed 💐💐
You’ve made me want to watch it Fiona! Thank you for the tip, we love a good series!xx❤️
This is definitely somethhing that has "always" been around. The very wealthy & educated ("old money" if you will) have always preferred discreet brannding, yet high quality. A very good and obvious example would be the royal family.
One thing I think you missed was when you said people don’t want to look out of touch due to the economy. True, but we also don’t want to become targets for theft, which is also tied to the economy. I feel more comfortable wearing my Lady Dior bag when my husband is with me.
Such a good point, yes xx
It’s not what (or who) you wear, but HOW you wear it! Strategically styled, ANY garment can be made to look luxurious! Carry yourself with confidence and you’ll look and feel fabulous! Have fun with fashion, folks! 😊
I've been dressing like that for the last 25+ yrs. I've always thought logo's were obnoxious. I love the 90s minimalist style. That was my style then and it never changed. Was never in to logos.
Hi Sophie … I agree with a lot of your comments around this topic. The trend is so many RUclipsrs are posting videos around quite luxury., so that is building the hype up. There is a time and place for loud logos same goes for understated clothing etc … everyone had a choice to what they wear and buy. ….
Maxmara is 100% quiet luxury...the products are fantastic quality.
I do love Max Mara!xx
Hi Sophie ! Great discussion topic. I do think this stealth wealth trend is no different than anyone wanting to wear a logo - it’s just a different version of wearing luxury and boils down to personal style. Old money is just a trendy word for a classic style of dressing.
Regarding succession - great show. I think you and David would enjoy it. The scene with the bag was more about its large size and how billionaires don’t need to carry around a lot of stuff around with them - for example they don’t need to carry their laptop, a change of shoes or a coat - there was an interview with one of the cast where the stated - you never see a super rich person in a coat their driver drops them right up to every front door. 🤔
I think wearing well made, high quality clothing is timeless and you feel good when you wear it. Maybe not luxury but my maje, Sandro, reiss pieces feel so much nicer to wear and they fit so much better than fast fashion and I think they don’t need a logo how it sits and fits speaks for itself. And a monogram or logo here and there is lovely too - I think it’ll stay this way. But also agree too many logos is a bit noisy, not necessarily fashionable.
Hi Sophie! I think that now this is considered a trend only because everyone talks about it on social media, but in any case this way of dressing has always existed and always will exist, because in addition to representing someone's personal taste, it represents a real style of life. IMO it's true that those who are really "wealthy" and have good taste tend not to buy "mass luxury brands" (which we see everywhere, real or fake). For me, I veered towards this style after the end of the pandemic. I will definitely buy "trendy" items again, but I prefer to focus on the quality of timeless pieces. In addition to the brands you mentioned, I would add Ralph Lauren, Brunello Cucinelli and The Row, and Cos for the high street.
it's working class 1900s fashion that is decidedly nationalist, specifically WASP
there are working class WASPs and uppers, and they dress alike outside of work after the world wars
instead of furs and tiaras, women would wear simpler clothes, same with men so they didn't get robbed or followed home
people crave boring dressing I think
Great to heave your perspective on this!
I have avoided logos and bold colors for many years now, so this “trend” is really exciting to me. I agree that there is a place for logos and there always will be. I’m sure I own several items with them as well, but to me, quiet luxury isn’t about looking rich at all but about dressing impeccably in good quality pieces, without attracting all the attention that a person with loud prints, colors, and logos would. It’s that, “if you know, you know” thing, and if you don’t, that’s fine because this aesthetic is not meant to attract all people like a logo would, only a select few that have a similar appreciation for the finer (quiet) things.
Thanks for sharing Sophie. It is all about etiquette. Where are you going and who are you meeting? A bit of logo with fellow logo lovers I see no problem with. But, in general understated or quiet luxury makes sense. I heard said that this makes you the attention, not the logo(s). 😊
Agreed. Also going to places where I know are more "poor" people (charity, hospital or struggling friends). Terribly worded. - I always avoid logos and take off my jewelry. Don't want to "stick it" to anyone intentionally. Job interview? No logo.
Some gala? If it's artsy then it's a mixed bag. If it's bling bling event then yeah, logos or ironically when I want to stand out no logo.
Thanks for this Sophie, quite spot on. I have my logo-ed LVs and Chanels but also like the logo-less YSL SdJ and Bottega. Just this month, I got a big LV - monogrammed and all. I wear what I like, when I like it and not for a classist trend as you phrased it.
That show is one of the best TV shows of all time. Definitely watch it! I never regret spending money on an item that fits within the description you gave. No crazy prints and good quality fabric and construction will be something my cost per wear will be so much lower for me than something super trendy and flashy. But the real workhorses tbh are items that travel well and survive being crushed in a suitcase and bounce back to life so that Oscalito knits and st. john along with naturalizer shoes you can wear to a meeting and then run through an airport in. ❤️❤️
Personally I don't see a monogram print as trying to display wealth. I just like monograms prints. Example, I've got a Moynat Camera Bag in monogram canvas and I'd say 99% of people would have no idea what or who Moynat is. I just like the monogram print. If some snob looked down on me becuase of a monogram bag I like I wouldn't care a jot. I buy what I like.
The family in Succession, the Roys, are not old money. They are first generation wealth. Many if the women characters carry Chanel & Hermes. It is really one of the best shows ever.
Succession is great, a must watch. On “quiet luxury” is just a “new” term for classic high quality items which has always existed in fashion in my view.
Great video!! 😎 I totally agree. These are all social media "trends", they come off as fake and trying way too hard. And the loss of the individual . Let's all dress the same! 😐 A bunch of influencers who are lost, completely materialistic and narcissistic. Not to mention the attention span of a goldfish.
Dress how you want because real life is what matters. I don't have any social media and i'm not going to start taking fashion advice from randoms on TikTok.
I really like Reiss!
Thank you!!! Finally! Quiet luxury is a trend that will come and go and come back again. Logos also come and go, but also will come again. There's an economic downturn, and studies have shown in times of recessions, people wear less logos, neutral colors etc. At the next bull market, logos will come back again and that's just the fashion cycle.
Succession is definitely worth the watch! It's funny, suspenseful, dramatic. The show explores everything from family dynamics to modern social issues. The filming and production are excellent. It's only 4 seasons, 8-10 episodes per season. One of my favorite shows and it's series finale is this weekend.
Keep 'em coming Sophie! I've always thought that wearing a logo just makes you look like an employee of the company concerned, whether you're young or old, male or female.
people who buy bags with big logos are doing it to look wealthy. otherwise why spend 5k on a bag ? I always disliked loud logos, its always been in poor taste in my opinion unless worn very very selectively and carefully.
Very thought provoking! Thank you so much for sharing your thoughts 🙏🙏🙏 Hugs to you xx🥰❤️
Depends on what crew you aspire to be a part of. If old money and class isn't something or a group you care about, do whatever you want.
If you are in situations where that's the set you are trying to integrate into (at work, moved to a new neighborhood, etc), then loud logos are declassified a d have always been. But if that's not your set, it doesn't matter.
That IS the set that I am around, so no loud logos in that group - it's not what they do. They also aren't looking to see what bag I'm carrying either.
It's not about money, it's quality. You can buy a quality item at the thrift - interestingly, where you meet a lot of moneyed people.
Whats happening are some influencers are actually starting to mingle with this set, and they are just sounding the alarm "they arent like that" and signaling.
It just rubs people the wrong way who arent aspiring to those classes, as if they are doing something wrong.
Thank you for this! I think a lot of us can sometimes fall for the allure of logos, but I really feel that the vast majority of us who do own items with logos, have a common philosophy on clothing and handbags and that is that, ultimately, we are searching for well-made, sophisticated, luxurious, and high-quality items at the end of the day. I do love the term, ‘Quiet Luxury’ actually, because it is something that encompasses the desire to have these high-quality items, yet remain humble about them. So for that reason, I do feel like the whole quiet luxury world is essentially owning classic pieces and reducing what we own and leaves no room to be misinterpreted as only existing to look rich. Someone with real class can go to a thrift store and make anything look rich for that matter. 🤭🥰☺️🙌🏼
The destructive power of tiktok. I think it wouldn't have become so viral otherwise. The really old money people would only laugh at this dismissively. Pretending someone you're not is a very strange and try hard thing to do. Just be yourself and it should be enough.
A very thought provoking comment, thank you for sharing!!🙏🙏 Hugs xx🥰
they socialise and date based on school connections, not just uni but like.... nursery school and who's related to whom
nobody cares about a logo baseball cap LOL I've met these people and first question was "where did you go to school?" my answer was considered satisfactory because it's near a military base.
@@seabreeze4559yes! Actually, the question “ where did you go to school” defines all other no so wealthy classes too.
Some people have liked the quiet luxury style before it became trendy. For bags, I would recommend Delvaux for the pricy version and Polene for the more budget friendly version of the trend.
I agree with you in that it has something to do with the economy and the increased cost of living.
It is viewed as “tasteless” to walk around in obviously expensive clothes (obvious because of the logo) while people next to you don’t have a roof over their head, like in NY City or other big cities.
I think the positive thing is that people are focusing on buying clothes that are made well and last long instead of focusing on the label. There are definitely people who focus on the logo if they buy something.
Wear what you can afford. Dress for yourself. People will judge you because they like to feel better about themselves. "The Financial Diet" has some good videos on this topic too. Thank you Sophie! ❤
Thank you for your video! I’m in this style last 4 years. So I think it just gained last months, just cause of social media an to show. But “style” was always there I think
Love your take on this Katerina!xx
I just had to pause the video, 4:21. Sophie, drop everything and watch Succession. So good!!
Thank you for this, I’m actually going to!!😆 Thank you again!xx🥰
I don’t much care whether it’s loud or quiet, I want my things to be good quality that lasts me a long time. 😅
Yes to this!!xx🥰🥰
I also have a bright pink, fraying LV scarf though so… 😂
I think you could be right about quiet luxury being a reaction, or simply the wheel turning, again.
The same thing happened at the end of the eighties when logos, bright colours and frills were replaced by a much more sober look with toned down colour pallet.
Another trend! But I do choose my bags by where I go. Sometimes I feel like I need to tone down for safety and sometimes I like to wear a logo because it’s fun🎉❤😊
Succession is SO good. definitely give it a go.
The test of true elegance is rocking logos and still look sophisticated. It's how you carry yourself all in all. You can have a no-logo outfit and still look dull and boring. Not everbody can pull an Olsen sisters or Gwyneth Paltrow look. No matter how people will justify Old Money as a low-key style it is over all very elitist. Anybody can be shopisticated and elegant, some people have it naturally or it is a cultivated style.
Beautifully said.
Exactly. Btw, I'm the person who wearing the Row looks plain bad weird and definitely not "old money" whatever exactly it means.
The character in Succession (which is sooooo worth watching) has a classic Burberry plaid tote bag. In the US, "quiet luxury" has been talked about since Season 2 of the tv show but it's only now that it's blown up everywhere. It's not a coincidence that this trend comes as the West appears to be on the precipice of a recession.
Love your take on this, Sophie! Spending more on high quality, understated pieces (older than my 20 yr old!) has always made sense to me because they're relatively uncommon and timeless. They also often generate curious interest.
Great video! I find the name, "Quite Luxury" a trend, in itself, however, the style is a classic, minimal style. I have always been a minimalist/monochromatic dresser in neutral tones. So happy I can keep on wearing my small capsule wardrobe on repeat :).
Succession is SO good, one of my favourite shows ever. I never related that episode to this logo trend haha! xx
I need to watch it now, you have me intrigued!!xx
Yeah, I thought it was more about the bag size cos it could fit her flats for the subway 🤣
@@phantomthread4385 I also thought it was the size!
I agree it’s probably a trend, but I love the idea of buying quality piece and neutrals that’s easier to dress, you don’t have to think about it too much, and I’m here for it! After the pandemic, a lot of brands using cheap materials now, the $40 shirt I bought from the same brand, are not the same quantities now! So I would prefer to buy less but quality pieces, that’s last longer and classic too
Also after Pandemic, the crime rate is higher, with price increases keep appear on the news, everyone knew how much chanel bag cost now, it feels safer to wear logo less items, that’s how IYKYK items are 🔥 now !
Thanks for the video ❤
Sophie...I love your videos. I don't aspire to look wealthy, because I am not and will never be. But I do not like logos at all. The price of those items is so high and I feel that people don't need to pay those prices AND then advertise for the manufacturers. I just like quality, well made products and classic looks, including jewelry. Thank you for this video!
I feel like it’s been in style since the 90’s but more recently & that’s why because everything 90’s is having a huge comeback. My most expensive purse has neutral tones & the logo is on one side so I can turn it if I want. But I love & I get the most compliments on my Coach purse with limes all over it ❤
Sophie, sweetie dahling, you are the font of all handbag knowledge. You are the only person who has actually seen, touched, and smelt (important in tanned leather) more bags than I will ever in a lifetime. I loved the Quiet Luxury video. Because you included Loro Piana, I know you know quality workmanship. They weave their own cloth! I wonder if you can do a ranking of Quiet Craftsmanship? Houses that few recognize for their absolute superb craftsmanship and not their logos? Launer, Aspinel, Loro Piana?
I wonder if our demogrphic is just getting older and less "trendy". I don't mean we're getting old and frumpy I just mean between the ages of 15 and 20 your taste will change a lot but between the ages of 25 and 30 it'll change less, and between 35 and 40 even less, so you're more likely to be thinking long-term in terms of what you buy
I agree with your point about the trend coming off classist, but I hope it teaches people to invest in items and drop fast fashion, I grew up in Brazil in a time fast fashion wasn’t a thing and we really needed to analyze the items we were buying because they needed to last for years, and I still have and wear clothes that are over 10 years old
it is wonderful how accessible even high luxury became in recent years, a beautiful Dior blazer you have
I also have some cheap items and some expensive ones, and it is totally okay
The truly rich- Manhattan office going CEOs 👩💼 / Hampton second home owning / Ivy League educated people, don’t clash prints and logos- their style is more classic, which may give the appearance of toned down quiet luxury. But they do carry one logo piece, like a color pop, except it’s not color. The rich are identified by their composure, how they carry themselves and their speech 🎤 which is far more sophisticated than how they dress. I’m not necessarily talking about finishing school etiquette, but more about class, like when to talk, when not to, and when to maintain a dignified silence 🤫, etc. The character Alison, in John Osbourne’s “look back in anger” is the perfect paragon of quiet luxury. So, just not carrying logos will not do the trick and feels a bit like conning, I’d rather be myself and be proud of who I am, than bend over backwards to emulate wealth. My 2 cents, Amy
I’ve got to tell you that I love all of your videos. This one hits home, I feel pretty ridiculous recently wearing something as basic as a Gucci belt and then bitching about gas prices, groceries, health insurance, home insurance, electric, and my aggressive tax bill I just received. These unjust price hikes are an important conversation and they just don’t coordinate with an lv bag hanging off my arm (thank god I was able to offload my truly excessive bag last year).
I love great quality pieces that last and I can wear them regardless of current trends whether it’s cheap or expensive. Some people just don’t like tacky clothes. Love my The Row, Theory mix with basic H&M.
Hi Sophie ~ I am getting caught up on your videos, and I can see your point that this has become a “trend” more recently. At the same time, I do think that it is also a real thing, where you may not know how much money someone has (even if they’re wearing/using something very expensive), because it is subdued without logos/symbols that point to the brand. I believe that people who are ultra wealthy DO have a sense of quiet luxury, but the items they utilize are things you would know only if you know. If that makes sense… I think the “trend” part comes in when you have people who do not have that type of money, but want to look like they have it.
Yes Sophie! I appreciate you speaking to the classist and elitist attitudes that come from this whole trend !
I’m currently staying in Paris for work and to be honest Parisian really nailed in “quiet luxury” without even have the intention to; so called Parisian Chic (and it’s definitely around for a really long time which now considers as part of the culture). I often see the tourists that are wearing a loud bang on logo
Interesting Sophie! I like the principles of quiet luxury well made clothes which last. But what I don’t like is what’s promoted looks so boring to me. I love to have fun with my clothes and style ❤
"New money" people can be rude too. I've met people who look down on others beacuse they have LV bag. I think that the older I get, the classier my style is. But some days I just like to wear flower prints and bold colours.
I've never liked logos but mainly because it's free advertising for the company.
Quiet luxury is just another marketing tactic. People should wear what they want & enjoy it. Thanks for sharing always my lady. ❤️😘😘😘Sandy
The one thing we have is choice. I like the classic look, where the attention is paid to quality over quantity. I will still wear a trend piece, but it compliments - it doesn't take over my style. When you have little money - this is exactly how to buy and when you have a boatload this is exactly how you buy.😊
I think it’s really all subjective. For me I like some logos and I like some understated luxury. It really all depends on what I personally prefer. Love your videos ❤
I love the quiet luxury trend although I dont see it as that. I have always hated the Louis Vuitton print as an example. Quality timeless pieces don't have to be in fashion and the complete antithesis of fast fashion. Plus it seems like everyone has a Chanel or Jacquemus bag here in london. I'm into Aspinal, Mulberry and Polene right now.
LOVE your bag choices!! Thank you so much for watching and commenting, I massively appreciate your input on this xx🥰
Luxury doesn't need to be expensive, by definition. So it would be a simple leather tote bag you could get anywhere. Buying designer is missing the point?
Succession is a very compelling, entertaining show. Quiet luxury isnt remotely new. Something about social media needing to create trends to stay relevant. We have a vlog/blog called WhoWhatWhere and they went all crazy over Hailey Beiber wearing a white cotton headband...the kind I wear to hold my hair back to wash my face ....as cutting edge fashion. Nonsense. Classic elegance....quality materials and impeccable tailoring.
I've been dressing this way for years. Classic capsule style wardrobe. Mix of high-end high street sprinkled with a bit of logo-less luxury. Good quality things that last and avoiding trends. The quiet luxury 'trend' is killing me. I've deliberately tried to avoid trends for years and now I look like I'm following the bloody trend of the minute.
It has been my personal experience, "quiet luxury" has been around forever. I've known older people who practice this...the only difference, it now has a label. Similarly, to quiet quitting...not a new practice, it just hadn't been labeled as such in the past. Just my experience, can't speak to someone else's.