Hi Jeff, thanks for this video! I currently have a $35 free shipping guarantee and it works out fine except when someone buys 3 different products from 3 different print providers. For example, a t-shirt, a sweatshirt and a mug will all be shipped separately. Since they will get free shipping, I'd have to pay for the shipping for those 3 items: $4.75 + $8.49 + $4.40 = $17.64. If that's the case, I'll probably be making a small profit (if any). I want to factor the shipping price in, however, it will not be competitive. Which one do you recommend? Paid shipping, free shipping or $35+ free shipping? I heard that etsy gives you a boost if you offer free shipping but I heard from other sellers that it did not affect their conversion rate when they don't offer free shipping. Anyway, I'm torn between this and have switched back and forth. I had a customer who bought 9 shirts and because I have $35+ free shipping guarantee, that works out great because I wouldn't want them to pay like $23 for shipping. What will really get me is if they buy 3 diff products shipped separately.
I really think buyers know that having to pay shipping is expected. I doubt that I will ever offer shipping. I have a new shop and that’s how I feel about it. Shipping is worked into the the price “free shipping “ sellers offer.
Thank you for all the information you give us newbies. I like the way you explain things and go slow enough where I don't have to back up the video several times to understand. Thank you a ton for sharing your Excel sheet, I created my own but it is MUCH more complicated than yours. :) I have a question though, you mentioned using the least expensive price as the starting point and adding a few dollars to the larger sizes. How do you deal with, for example, a small white shirt being $2 cheaper than a small olive shirt? Would you average the prices of all the colors of the small shirts you are selling and use that as a starting price?
What about Printify mugs 11oz and 15oz combo? They have different shipping costs for each one so what shipping price are you supposed to put in there, the 11oz shipping price or the 15oz shipping price? Also if you have the Etsy shipping guarantee turned on and if 2 items add up to $35, do you put $0 in the additional items shipping box? These would be good things to know
Jeff, thanks for the spreadsheet. I have a question for you about setting up a listing and pricing for 2, 3, 4 pairs of mugs or socks. I don't offer sales or discounts (yet), have to optimize profit margins first. Can I set the pricing to give a discount if they buy 2-4 pairs? How would I set this up? I see big sellers doing it for pet face socks, but they're running sales.
Free shipping sounds like the way to go for ease and not losing out on profits. The downside is that so many sellers show a cheaper price to the buyer and then charge for shipping, which is hard to compete with. And if a buyer wants a refund, they will get the shipping fees with the refund since shipping is included in the price, even though we paid the shipping to Printify. Do I have that right?
Would you make a video how to do the over $35 order free shipping. Yesterday I have an order for over $100 and 3 items use the same provider going the same place, shipping was high and charged each like going different locations. Because it was in 4 listing. Please would you explain in a video. Thank you 🙏 for your kindness and teaching. It’s a very informative and helpful thank you 🙏
Hi Doug, I live in UK and I'm struggling to find UK info re Printify. I want to fulfill orders for Wall art to be printed and shipped in same country. I know you can manually to this but then I have duplicate listings in Etsy. Is printify the best POD company for this or could you suggest another. From my end I just want to keep it simple I.e print and ship in sàme country, keep cost of shipping to minimum for customers, not have yo worry about custom tax, thanks so much :)
Hi Jeff, I have a question I hope you will be able to help with. I make most of my designs in Canva and then put them on apparel in Gelato. But recently I found out Canva outputs PNG files in RGB color profile, while Gelato recommends sRGB. I'm afraid now I have to redo all my outstanding designs. What's your take on this? I don't want the colors of my designs when printed to look differently from what's on my screen. Thanks!
Hi Jeff, thanks for this/these video(s)! On a totally related but slightly different note... does anyone on this thread know how to combine a digital and physical listing on Etsy? Easy example - art print physical purchase (POD fulfilled) that is shipped and digital download the customer would download. I've seen it done, but I'm not sure how it works on the backend from a seller perspective. Where the heck do you put the downloaded one? Do you Etsy message it to them, but then how does the sale "complete"?...I have digital listings, and physical listings, I just want to know how to correctly combine them. Hope that makes sense! Any help would be much appreciated!
I’m confused on the whole not being able to compete with pricing. I do see shirts more in your price range, but I also see shops( both new and popular) with price ranges from $26-$30 making many sales. So should I price low to stay competitive and net a smaller profit, or price on the same range as the shops I’ve researched? I have everbee and I made a point of researching both new shops and shops that have been open for years and the things that stumps me is where my price should start.
Hi! I personally try to reconcile 4 things when determining my pricing for any given product: 1. What is the quality of my design(s) relative to the competition that is making sales? If my designs are equal or better, I don't need to sell for a lower price than the competition (but also don't over-price either). In my experience, this one takes more thought than it might seem - maybe even get a friend or family member to give you a quick A/B preference on yours vs. competition samples. Of course if you're doing text-only designs this is easier to answer. 2. What is the quality of my product relative to the competition that is making sales? Are they selling comfort colors tees that are garment-dyed and heavyweight and I'm looking to sell a super basic/economy Gildan 5000 tee? If my product is the same as the competition, again, no need to under-price. If my product is more economy than competition, it wouldn't justify the same price so I'd want to be priced lower. 3. What is the average price of the top listings? (sounds like you've done this already). This is a reference point when thinking about the last thing. 4. Is price a motivator for this product category/niche? This is tricker to answer - I honestly start by going with my gut on this but there's several ways to approach it. In general, "commodity-ish" products like basic t-shirts with a text-only design are more susceptible to price motivation, meaning people will chose not to buy it if they think it's priced even a little too high. $26 for a basic t-shirt with text on it in a general nice with tons of options to pick from? No way. But $22? I'll think about it (just a made up example but that's also kind of how I really feel). This can vary by product type as well as by niche. Personalized products tend to go for higher prices, and very specific sub-niches also support higher prices in general as well. Back to the t-shirt example: take the same product but now it's a very specific niche and a design that really resonates with me - I'll probably pay $26. This is different for every person, but the common thread is that more generic and low-effort designs don't seem special, so people aren't willing to pay as much for them and are more likely to price-shop. There's nothing wrong with selling those products, you just have to set your expectations accordingly. Designs that speak to an individual and have been thoughtfully designed won't be price-shopped as much. If you consider the types of designs you're making and what products you're putting them on relative to the competition and then relative to what a consumer is willing to pay, that should land you in one of two places: either your listings can follow the average pricing of the listings that are selling, or you need price to be a motivator in your favor. If it's the latter, then it's just a matter of figuring out how much of a price reduction works as a motivator, and what profit margin you're willing to accept. I usually start every product price by figuring out what a 30% margin would be and then adjust up or down based on the considerations above. I hope that helps!
If your combination listing includes products from multiple print providers, I would suggest using the origin zip code for the print provider the product that you expect may sell the most frequently from that listing. If you're not sure where to get the actual zip code, you can look at shipping history for any past orders from that print provider and see where the shipment originated from.
Great, very helpful!
Hi Jeff, thanks for this video! I currently have a $35 free shipping guarantee and it works out fine except when someone buys 3 different products from 3 different print providers. For example, a t-shirt, a sweatshirt and a mug will all be shipped separately. Since they will get free shipping, I'd have to pay for the shipping for those 3 items: $4.75 + $8.49 + $4.40 = $17.64. If that's the case, I'll probably be making a small profit (if any). I want to factor the shipping price in, however, it will not be competitive. Which one do you recommend? Paid shipping, free shipping or $35+ free shipping? I heard that etsy gives you a boost if you offer free shipping but I heard from other sellers that it did not affect their conversion rate when they don't offer free shipping.
Anyway, I'm torn between this and have switched back and forth. I had a customer who bought 9 shirts and because I have $35+ free shipping guarantee, that works out great because I wouldn't want them to pay like $23 for shipping. What will really get me is if they buy 3 diff products shipped separately.
I really think buyers know that having to pay shipping is expected. I doubt that I will ever offer shipping. I have a new shop and that’s how I feel about it. Shipping is worked into the the price “free shipping “ sellers offer.
Your videos are always the most helpful!! Such great tips and information, thanks so much for your help!! =)
Wow, you saved my bacon, the addition shipping has been eating my profits!
Thank you for all the information you give us newbies. I like the way you explain things and go slow enough where I don't have to back up the video several times to understand. Thank you a ton for sharing your Excel sheet, I created my own but it is MUCH more complicated than yours. :)
I have a question though, you mentioned using the least expensive price as the starting point and adding a few dollars to the larger sizes. How do you deal with, for example, a small white shirt being $2 cheaper than a small olive shirt? Would you average the prices of all the colors of the small shirts you are selling and use that as a starting price?
What about Printify mugs 11oz and 15oz combo? They have different shipping costs for each one so what shipping price are you supposed to put in there, the 11oz shipping price or the 15oz shipping price? Also if you have the Etsy shipping guarantee turned on and if 2 items add up to $35, do you put $0 in the additional items shipping box? These would be good things to know
Jeff, thanks for the spreadsheet. I have a question for you about setting up a listing and pricing for 2, 3, 4 pairs of mugs or socks. I don't offer sales or discounts (yet), have to optimize profit margins first.
Can I set the pricing to give a discount if they buy 2-4 pairs? How would I set this up? I see big sellers doing it for pet face socks, but they're running sales.
Nice content, thank you.
Free shipping sounds like the way to go for ease and not losing out on profits. The downside is that so many sellers show a cheaper price to the buyer and then charge for shipping, which is hard to compete with. And if a buyer wants a refund, they will get the shipping fees with the refund since shipping is included in the price, even though we paid the shipping to Printify. Do I have that right?
Is it possible to have one listing with multiple print providers?
Would you make a video how to do the over $35 order free shipping. Yesterday I have an order for over $100 and 3 items use the same provider going the same place, shipping was high and charged each like going different locations. Because it was in 4 listing. Please would you explain in a video. Thank you 🙏 for your kindness and teaching. It’s a very informative and helpful thank you 🙏
bro how to add different shipping rate for different sizes?
Hi Doug, I live in UK and I'm struggling to find UK info re Printify. I want to fulfill orders for Wall art to be printed and shipped in same country. I know you can manually to this but then I have duplicate listings in Etsy. Is printify the best POD company for this or could you suggest another. From my end I just want to keep it simple I.e print and ship in sàme country, keep cost of shipping to minimum for customers, not have yo worry about custom tax, thanks so much :)
Hi Jeff, I have a question I hope you will be able to help with.
I make most of my designs in Canva and then put them on apparel in Gelato. But recently I found out Canva outputs PNG files in RGB color profile, while Gelato recommends sRGB. I'm afraid now I have to redo all my outstanding designs. What's your take on this? I don't want the colors of my designs when printed to look differently from what's on my screen. Thanks!
Hi Jeff, thanks for this/these video(s)! On a totally related but slightly different note... does anyone on this thread know how to combine a digital and physical listing on Etsy? Easy example - art print physical purchase (POD fulfilled) that is shipped and digital download the customer would download. I've seen it done, but I'm not sure how it works on the backend from a seller perspective. Where the heck do you put the downloaded one? Do you Etsy message it to them, but then how does the sale "complete"?...I have digital listings, and physical listings, I just want to know how to correctly combine them. Hope that makes sense! Any help would be much appreciated!
I’m confused on the whole not being able to compete with pricing. I do see shirts more in your price range, but I also see shops( both new and popular) with price ranges from $26-$30 making many sales.
So should I price low to stay competitive and net a smaller profit, or price on the same range as the shops I’ve researched?
I have everbee and I made a point of researching both new shops and shops that have been open for years and the things that stumps me is where my price should start.
Hi! I personally try to reconcile 4 things when determining my pricing for any given product:
1. What is the quality of my design(s) relative to the competition that is making sales? If my designs are equal or better, I don't need to sell for a lower price than the competition (but also don't over-price either). In my experience, this one takes more thought than it might seem - maybe even get a friend or family member to give you a quick A/B preference on yours vs. competition samples. Of course if you're doing text-only designs this is easier to answer.
2. What is the quality of my product relative to the competition that is making sales? Are they selling comfort colors tees that are garment-dyed and heavyweight and I'm looking to sell a super basic/economy Gildan 5000 tee? If my product is the same as the competition, again, no need to under-price. If my product is more economy than competition, it wouldn't justify the same price so I'd want to be priced lower.
3. What is the average price of the top listings? (sounds like you've done this already). This is a reference point when thinking about the last thing.
4. Is price a motivator for this product category/niche? This is tricker to answer - I honestly start by going with my gut on this but there's several ways to approach it. In general, "commodity-ish" products like basic t-shirts with a text-only design are more susceptible to price motivation, meaning people will chose not to buy it if they think it's priced even a little too high. $26 for a basic t-shirt with text on it in a general nice with tons of options to pick from? No way. But $22? I'll think about it (just a made up example but that's also kind of how I really feel). This can vary by product type as well as by niche. Personalized products tend to go for higher prices, and very specific sub-niches also support higher prices in general as well. Back to the t-shirt example: take the same product but now it's a very specific niche and a design that really resonates with me - I'll probably pay $26. This is different for every person, but the common thread is that more generic and low-effort designs don't seem special, so people aren't willing to pay as much for them and are more likely to price-shop. There's nothing wrong with selling those products, you just have to set your expectations accordingly. Designs that speak to an individual and have been thoughtfully designed won't be price-shopped as much.
If you consider the types of designs you're making and what products you're putting them on relative to the competition and then relative to what a consumer is willing to pay, that should land you in one of two places: either your listings can follow the average pricing of the listings that are selling, or you need price to be a motivator in your favor. If it's the latter, then it's just a matter of figuring out how much of a price reduction works as a motivator, and what profit margin you're willing to accept. I usually start every product price by figuring out what a 30% margin would be and then adjust up or down based on the considerations above.
I hope that helps!
What zip code do I use?
If your combination listing includes products from multiple print providers, I would suggest using the origin zip code for the print provider the product that you expect may sell the most frequently from that listing. If you're not sure where to get the actual zip code, you can look at shipping history for any past orders from that print provider and see where the shipment originated from.