This is literally the most important video I have ever seen regarding content creation. I really wish I would have watched it when I was trying to be a content creator 5+ years ago. Without ever making it to the numbers you are talking about here I did get got real good by trolls in the 3rd circle and it hit me pretty badly. Had I been more prepared I may have persevered, who knows... Great stuff, Devin!
Grifter's victory condition isn't to win the engagement, it's to get you to engage. The only way to beat a grifter is to ignore them. Sadly, I agree, skilled grifters are really, really good at getting engagement from others and it is impressive.
When I saw your X post blow up I was happy that quality got noticed. Then Dexerto ran their story: "Now, we're cookin!'". I've seen advice "Don't read comments", which felt contradictory to what I consider best practice: getting feedback. This video clarifies: get feedback from the core audience, ignore the rest. Tons of value! ALSO: MS Paint is dead, long live Excalidraw!
Insanely good advice ❤.. it’s so difficult to keep this in mind as you create content, 100% happened to my personal twitter account, I started getting posts to go viral but was deleting them because of some of the comments from obvious grifters, it’s rough man
Tell me about it, I'm running a martial arts channel about Bruce Lee's Jeet Kune Do. People have made bigoted content about me, ridiculous posts, even have made clone channels of mine, etc...
4:45 Absolutely! Some of the oldest advice for the internet is "Do not Feed the Trolls". What has happened to twitter over time is that the 'trolls' took over the platform, because the algorithm promotes interaction-at-any-cost. So if you pop off for saying "happy birthday" eventually it's going to find someone who says "birthdays are for babies" or something. What you've described are basically a network effect where a silo'd piece of information where you have the most knowledge "escapes the silo" without the context of why you're a leading expert on said topic. This is why when I see a "popular" tweet in my timeline, I usually ignore the responses and go find the source before responding, if I respond at all. Most of my engagement online is youtube comments on videos I agree or mostly agree with. The video producer's mind won't be changed by a comment, their mind was made up or they would never have made the video. But there can and will be other people watching the video who don't understand how right or wrong the video is, and the best way of pointing out bad information is to just point out the bad information non-combatively.
I have had 2 videos approach gate 3, I was not ready. The gate 2 comments were positive and kept me going. Getting gate 3 comment notifications on my phone used to ruin my day. This analogy fits so well. Thanks Devin
I've worked in retention marketing and community management for 8+ years. This was such a great metaphor and way of explaining these concepts with tangibles. It can all feel so intangible when it's just words or name calling. Having to execute on these concepts or explain this to stake holders, leaders, or C suite when "shit hits the fan hard enough they want to get involved" always felt like solving a Rubik's cube while walking a tightrope. Even as a business a toxic client repeatably behaving that way usually isn't worth the trouble.
This was one of the most impactful videos I've seen from you Devin in a long time. Knowledge of these different spheres and "gates" of what occurs is so important to know as one grows as a content creator. I'm really thankful.
EXTREMELY important topic. I realised this WITHOUT ever needing to reach your level of experiences. I learned this by observing others and the very many traps they'd get pulled into. This is the reason I have zero tolerance for many behaviours or even signs of those behaviours. Blocking and ignoring is godsent on the internet Why? I do NOT fk around, I focus on what I WANT at a level that many would view as fanatism on a religious level. But my absolute obsession to hyperfocus on what I want is exactly how I've caught so many dreams for 3 decades. This was the trap that got Zack stuck in drama these past years AFTER making a video about using his 2nd channel for chilling out. He did the exact opposite of what he was aiming to do and now the dramas just keep going and growing over time. I'll see if I can come up with a strat to change that for him by X% in the far future. Time tells. But that is far from a top priority although I made sure to write my ideas down Good luck to all! Find your path while learning from others and PRODUCE creatively. Peace
I really like the matrix/spiritual explanation of not giving for free our energy, and care only about the real exchange of energy with real people giving constructive feedback. Ignoring all the brain root nonsense of people trying to steal or attack our wave of energy created by our hand and mind crafted posts is crucial for our health. Thank you Devin, really interesting!
Society, and most of us, really need to practice this because it's so much more important now that the internet financially motivates emotional parasites
Good video. I like that you're breaking down something recent and evident (as in *physically look* at this big tweet I made) Good call moving to the presentation software.
A thought I had at around the 9-minute mark: don't play PvP, content creation is a PvE game, embrace it and tune out the noise made by people telling you that you suck.
I love how data driven and analytical Devin is. It's good to see someone on the journey to virality who is so regimented with it but isn't a psychopath like Mr Beast
You should get someone technical to explain YT internals, to me it seams they use K-mean clustering to profile people into groups and they drop videos close to pools of people, like highschool groups and will test to more pools if it performs
God the gatekeepers convo was so needed. I have been in the spot where I’ve gone viral and literally deleted posts cause I got self conscious about this
Whoever said "This is the PVP zone" for the 500k-1m zone is 100% correct, I never see more poison than in the mid-tier creator community. They sincerely believe the path to the top level is poaching audience, like fish eating fish.
I think there still might be value in what a person without expertise might say. A fresh perspective usually has something to learn, but at that high level of engagement and impressions it is impossible to validate it or even spot it amongst a sea of noise. I think it is important to not become callous to feedback coming from "laymans' " (aka uneducated, inexperienced)
Any chance this formula exists at an equal level ( percentages ) at smaller / larger scale ? Example: 1 - 20, 20 - 50, 50 - 100, 100 - 1500 Also have you observed the same pattern within content creation in general ( RUclips, Twitch, etc ) or just Twitter ? Thanks!
I believe different platform have different scale. but i wouldn't say it goes down to something such as 1500 impression just because it will unlikely to catch the attention of any serious grifters, only maybe a few trolls who's feeling extra hating for the day.
I've noticed the CTR of this video is not doing great: try the title ' The Curse Of Going Viral On X' and make the thumbnail less cluttered and way more colourful.
You ever read Dan Kennedy's stuff on how to monetize trolls? He said some of his most profitable stuff came from monetizing people that hated him. It's hard to do it right he said but if you do it correctly it's one of the most profitable tactics to have.
When you talk about grifters it reminded me of Caseoh and how he used all the comments about him to help propel himself higher, Do you think that fits here? and that he "found" a good solution to them?
I call bullshit on you never responding to Keemstar. He keeped sending you clown emojis and when you where proven right years later you replyed with a clown Emoji.
I really think you need to use a different word than 'grifter'. The people you are talking about are outrage farmers / baiters. The 'grifter' title was applied to those who would then use the outrage to sell a worthless course. Andrew Tate wasn't a grifter for saying inflammatory things, he was a grifting because he was selling things that were worthless under the guise that it was useful. The word is being watered down into nothing.
![The Twitch Adpocalypse Has Begun [Explained]](http://i.ytimg.com/vi/UR7arYyR5pk/mqdefault.jpg)
mylixia posted
man i miss mylixia what ever happened to them?
@@numpty4595 He danced off into the stars. His moves were too fire, his incandescence impossible to contain.
nah this a deep cut right here
This is literally the most important video I have ever seen regarding content creation. I really wish I would have watched it when I was trying to be a content creator 5+ years ago. Without ever making it to the numbers you are talking about here I did get got real good by trolls in the 3rd circle and it hit me pretty badly. Had I been more prepared I may have persevered, who knows...
Great stuff, Devin!
Grifter's victory condition isn't to win the engagement, it's to get you to engage.
The only way to beat a grifter is to ignore them. Sadly, I agree, skilled grifters are really, really good at getting engagement from others and it is impressive.
reply to their effort posts with "lol" that would probably drive them NUTS.
@@luke2806 lol
When I saw your X post blow up I was happy that quality got noticed. Then Dexerto ran their story: "Now, we're cookin!'".
I've seen advice "Don't read comments", which felt contradictory to what I consider best practice: getting feedback. This video clarifies: get feedback from the core audience, ignore the rest. Tons of value!
ALSO: MS Paint is dead, long live Excalidraw!
Ms paint is dead???? Tell me it's not true 😢
Insanely good advice ❤.. it’s so difficult to keep this in mind as you create content, 100% happened to my personal twitter account, I started getting posts to go viral but was deleting them because of some of the comments from obvious grifters, it’s rough man
I've often found your advice very helpful, but seriously this is some of the highest level grade A shit! Way to knock it out of the park!
Great to see you on Excalidraw. This was a banger, the gate keepers are so real
Tell me about it, I'm running a martial arts channel about Bruce Lee's Jeet Kune Do. People have made bigoted content about me, ridiculous posts, even have made clone channels of mine, etc...
4:45 Absolutely! Some of the oldest advice for the internet is "Do not Feed the Trolls". What has happened to twitter over time is that the 'trolls' took over the platform, because the algorithm promotes interaction-at-any-cost. So if you pop off for saying "happy birthday" eventually it's going to find someone who says "birthdays are for babies" or something. What you've described are basically a network effect where a silo'd piece of information where you have the most knowledge "escapes the silo" without the context of why you're a leading expert on said topic.
This is why when I see a "popular" tweet in my timeline, I usually ignore the responses and go find the source before responding, if I respond at all. Most of my engagement online is youtube comments on videos I agree or mostly agree with. The video producer's mind won't be changed by a comment, their mind was made up or they would never have made the video. But there can and will be other people watching the video who don't understand how right or wrong the video is, and the best way of pointing out bad information is to just point out the bad information non-combatively.
Extremely valuable. Thank you for this.
I have had 2 videos approach gate 3, I was not ready. The gate 2 comments were positive and kept me going. Getting gate 3 comment notifications on my phone used to ruin my day. This analogy fits so well. Thanks Devin
I've worked in retention marketing and community management for 8+ years. This was such a great metaphor and way of explaining these concepts with tangibles. It can all feel so intangible when it's just words or name calling. Having to execute on these concepts or explain this to stake holders, leaders, or C suite when "shit hits the fan hard enough they want to get involved" always felt like solving a Rubik's cube while walking a tightrope. Even as a business a toxic client repeatably behaving that way usually isn't worth the trouble.
Also, where's the secret time?
This was one of the most impactful videos I've seen from you Devin in a long time. Knowledge of these different spheres and "gates" of what occurs is so important to know as one grows as a content creator.
I'm really thankful.
EXTREMELY important topic. I realised this WITHOUT ever needing to reach your level of experiences. I learned this by observing others and the very many traps they'd get pulled into. This is the reason I have zero tolerance for many behaviours or even signs of those behaviours. Blocking and ignoring is godsent on the internet
Why? I do NOT fk around, I focus on what I WANT at a level that many would view as fanatism on a religious level. But my absolute obsession to hyperfocus on what I want is exactly how I've caught so many dreams for 3 decades.
This was the trap that got Zack stuck in drama these past years AFTER making a video about using his 2nd channel for chilling out. He did the exact opposite of what he was aiming to do and now the dramas just keep going and growing over time. I'll see if I can come up with a strat to change that for him by X% in the far future. Time tells. But that is far from a top priority although I made sure to write my ideas down
Good luck to all! Find your path while learning from others and PRODUCE creatively. Peace
Definitely a topic I see a lot of content creators struggle with handling. Great topic!
Nothing like a Devin video to reground me in reality
I really like the matrix/spiritual explanation of not giving for free our energy, and care only about the real exchange of energy with real people giving constructive feedback. Ignoring all the brain root nonsense of people trying to steal or attack our wave of energy created by our hand and mind crafted posts is crucial for our health. Thank you Devin, really interesting!
Society, and most of us, really need to practice this because it's so much more important now that the internet financially motivates emotional parasites
Good video. I like that you're breaking down something recent and evident (as in *physically look* at this big tweet I made) Good call moving to the presentation software.
One of the legit best mindset for making content videos out there
A thought I had at around the 9-minute mark: don't play PvP, content creation is a PvE game, embrace it and tune out the noise made by people telling you that you suck.
It's the Great Filter Theory applied in social media.
I love how data driven and analytical Devin is. It's good to see someone on the journey to virality who is so regimented with it but isn't a psychopath like Mr Beast
Devin, could you share your Obsidian addons?
My understanding was that it doesnt matter how positive the engagement is, its just the level of engagement.
I’ve been waiting for this to come out, joined stream near the end of this discussion and knew there was some amazing insight to be gained
You should get someone technical to explain YT internals, to me it seams they use K-mean clustering to profile people into groups and they drop videos close to pools of people, like highschool groups and will test to more pools if it performs
This is why I love Devin Nash videos cause even if I don’t always agree I love analyzing stuff like this
God the gatekeepers convo was so needed. I have been in the spot where I’ve gone viral and literally deleted posts cause I got self conscious about this
What is the name of the app that you are using in the background? I like it
Obsidian + Excalidraw
Whoever said "This is the PVP zone" for the 500k-1m zone is 100% correct, I never see more poison than in the mid-tier creator community. They sincerely believe the path to the top level is poaching audience, like fish eating fish.
Everyone in content needs to hear what you said about gatekeepers. I've seen it so many times on every level.
Thumbnail needs the classic “shocked” face
hi there, by impressions do you mean impressions from the stats in youtube studio or views?
Good stuff. Grifters really are the worst...
What app is he using in this video?
I think there still might be value in what a person without expertise might say. A fresh perspective usually has something to learn, but at that high level of engagement and impressions it is impossible to validate it or even spot it amongst a sea of noise. I think it is important to not become callous to feedback coming from "laymans' " (aka uneducated, inexperienced)
fire video 100% agree
tiktok is very susceptible to the trolls on newer posts. i've learned it's best to have filtered comments for this reason 😅
Any chance this formula exists at an equal level ( percentages ) at smaller / larger scale ?
Example: 1 - 20, 20 - 50, 50 - 100, 100 - 1500
Also have you observed the same pattern within content creation in general ( RUclips, Twitch, etc ) or just Twitter ?
Thanks!
I believe different platform have different scale. but i wouldn't say it goes down to something such as 1500 impression just because it will unlikely to catch the attention of any serious grifters, only maybe a few trolls who's feeling extra hating for the day.
havent seen the video but id say nice title devin
I've noticed the CTR of this video is not doing great: try the title ' The Curse Of Going Viral On X' and make the thumbnail less cluttered and way more colourful.
You ever read Dan Kennedy's stuff on how to monetize trolls? He said some of his most profitable stuff came from monetizing people that hated him. It's hard to do it right he said but if you do it correctly it's one of the most profitable tactics to have.
How about blocking them?
On RUclips I use shadow banning. They disappear but only ever know if they have another account check.
Love the WarGames quote.
i only get 10 -20 engagements and people still insult my physical being
Quality discussion
Consider this an overwhelmingly positive response from an extremely unqualified commenter!
Its good to talk to qualified people, but there is the argument of authority needs to be balanced.
I just learned I'm a grifter... lol 😮
When you talk about grifters it reminded me of Caseoh and how he used all the comments about him to help propel himself higher, Do you think that fits here? and that he "found" a good solution to them?
Glad I learned how to dodge roll grifters today LMAO great video Devin!
This is definetly an improvement over Notepad.
I call bullshit on you never responding to Keemstar. He keeped sending you clown emojis and when you where proven right years later you replyed with a clown Emoji.
So what you're saying I should include a resume in my comments for you to respect them? 😏
Mike from PA is a well known grifter btw. Just ask destiny.
The long posts you make are great, hope to see more
We have the right to an INFORMED opinion.
I really think you need to use a different word than 'grifter'. The people you are talking about are outrage farmers / baiters. The 'grifter' title was applied to those who would then use the outrage to sell a worthless course. Andrew Tate wasn't a grifter for saying inflammatory things, he was a grifting because he was selling things that were worthless under the guise that it was useful. The word is being watered down into nothing.
Definitionally grifter is exact word he should use. Also your comment critiquing him on this specific video is hilariously ironic